Tier destination

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Tier destination is a term used in meetings industry which refers to the ranking of city as 1st, 2nd or 3rd destinations within a certain country.

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1st tier destination are mostly capital and the biggest convention cities, 2nd are the smaller cities which are more affordable than the 1st tier destination.
Usually these destinations have a smaller number of international flights.

Regarding the 3rd destinations they are usually based on the size of the city or a destination and its convention offerings. For example they can include tourist resorts, which can be a great choice for an incentive trip.

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