In the latest report by the International Congress and Convention Association (ICCA) published on 11th May 2015 for the year 2014, Serbia has been ranked as 46th with a total of 67 meetings of international associations held last year.
This is the fourth year in a row that Serbia is among the world’s top 50 destinations (46th place for the 2014) when it comes to number of held meetings of international associations. Annual comparison of states and cities in the world is one of the most eagerly anticipated publications within the industry, and one of the few reports that compare performance of destinations globally.
As for the category of cities, Belgrade is ranked 50th, with 50 meetings, in the same rank with Montreal, while Washington, Oslo and New York had one to three more meetings.
ICCA based its rankings on a survey of qualifying events – events that are organized by international associations with at least 50 participants, take place on a regular basis and rotate between at least three different countries.
Meetings in this base include meetings of international associations that meet the following strict criteria: 1) attendance of at least 50 participants; 2) take place on a regular basis (one day events are not included) and 3) rotation between at least three different countries.
Novi Sad, the second largest and congress destination in Serbia, is placed 289th and is in the rank of city of Sarajevo and Split, which hosted 7 meetings during 2014.
Since the foundation of Serbia Convention Bureau in 2007, country has reached a progress in MICE industry, making business travels one of the most profit and most important sectors which contributes to the positive image of country in the world.
Serbia has strengthened its position as a meeting destination and thanks to the large number of recently opened hotels and the new national carrier Air Serbia, with its constantly growing network of direct flights.
Serbia Convention Bureau, together with partners from industry will present the offer of the country at the most important world fair for the meeting industry – IMEX in Frankfurt which will be held from 19th to 21st May.