Introduction in the 21st issue of SEEbtm magazine

SEEbtm magazine

SEEbtm magazine 21
SEEbtm magazine 21
Miona Milić
Miona Milic

Sharing content, knowledge, and information is, without a doubt, a mark of this day and age.

Also, among the customary notions of today are sharing, lending, and borrowing  of space, accommodation, equipment, clothes. Basically, of anything that could come to your mind.

The main objective is quite simple: achieving greater cost effectiveness by determining how many times would something be used. Then you decide which would pay off more – buying or renting or sharing. Kind of like deciding between diesel and petrol cars.

All this is nothing new, but with the development of social media in the last 10 years, the sharing economy has taken on an entirely new dimension.

Airbnb, Snapgoods, Uber, and the like are pioneers of applying this concept. They have turned into a global trend that will significantly affect, and is already affecting the industries in which they have presence. Hotel accommodation, electronic devices, car service, or transportation are just some of the categories that will soon be forced to somehow reshape their service or product range. The impact of this concept’s growth is also reflected in Apple’s recent decision to invest as much as one billion dollars in Didi, Uber’s biggest rival in China.

As an industry in which global trends are instantly reflected, the event planning industry is abuzz with discussions about the sharing economy. One example is a survey on this issue conducted by IMEX Group. The results of this survey were announced at the recent IMEX tradeshow in Frankfurt. Still, this year’s hot-spot on this subject would definitely be on the The Sharing Economy Conference itself, on 30th June in London.

You can read about its implementation, advantages, disadvantages, and overall impact in this SEEbtm issue, with a focus on the implementation and industry opinions in South East Europe region.

While we’re at sharing, turn page 24 to read about the importance of convention centers in the meetings industry, about all of the bigger investments in meeting centers in the world over the last few years, as well as their ROIs and benefits to economy.

Maybe this sharing of information collected through research will help regional influencers make their decisions.


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Miona Milic
More than 10 years in events industry, as a project manager, content developer, offline and internet marketing campaigns, event manager for SEEbtm party, Editor-in-Chief of SEEbtm magazine… Professionalism, constant learning and personal, such as business upgrading, finds essential for success. Creativity in all fields is very important to her. Love to be physically active, travel, meet people and have a good time. But, beside everything, the greatest accomplishment and most important thing for her is being a MOM.


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