Jelena Cabarkapa takes care of corporate sales segment from the position of Corporate & Leisure Sales Manager.
Her tailor made approach and the targeted sales activities yield exceptional results and numerous partners which have concluded Corporate Agreement with Regent Porto Montenegro or held business event have only words of praise for the speed, efficiency, and implementation of the agreement.
Can you tell us about the current goals and results of sales of the corporate segment?
Since its opening and especially during the most recent period, the sales and marketing team of the Regent Porto Montenegro Hotel has been actively working on promoting the hotel and Montenegro as an ideal destination for corporate segment and especially as an attractive location for conferences, congresses, incentive trips, team building sessions , individual and group business trips. The targeted promotion and numerous partnerships in sales activities were realized independently, through the high-quality sales infrastructure of the Regent Hotels & Resorts, in cooperation with national state institutions dealing with issues of business tourism development and regional MICE agencies and tour operators.
As the results are very measurable, I can say that in the past four years Regent Porto Montenegro deserved the tagline of the reliable partner to a large number of regional and international companies of the public, diplomatic and private sectors. Today, we are honored to cooperate with 200 domestic companies, government and international organizations and several hundred successful business events that have taken place at Regent Porto Montenegro.
We were trusted with the organization of the various events and some of the socially most important ones took place at the hotel. The individual corporate segment records a steady growth of 15% in the first five months of the 2018 business year.
Cooperation with Regent
The continuous growth of the corporate segment has signaled us to remove the barrier of signing the contract. Therefore the right to the exclusive conditions for booking accommodation in the hotel is granted to all employees of public institutions, embassies, foreign missions and consular missions in the region. Only the proved status of an employee in one of the listed companies guarantees the rights to numerous favorable conditions when booking accommodation with us.
What your present and future partners can expect in the near future?
Our partners are accustomed to the attractiveness and diversity of offers and activities. We pay particular attention to specially designed additional benefits and we continuously improve the acquired partnerships with numerous joint projects aimed at active cooperation with the business community of the region.
We organized corporate party for the third time in a row, in order to announce the summer season, on June 21, in Podgorica. Each year, in a genuine manner, we present offers of the hotel Regent in Podgorica – the capital of Montenegro which is home to 90% of our corporate partners. This is another way to kindly thank our partners for their active cooperation and the quality of jointly implemented projects in the past period. In the coming period, we are enlarging our capacities which will further enrich and diversify the corporate offer.