Copenhagen Has New Destination Strategy for MICE Tourism


Meetingplace, destination network model, along with the Copenhagen Convention Bureau launched strategy for MICE tourism – Copenhagen means Business.

As striving to be one of the best, most professional and reliable business events destinations in the world, new priority is to deliver excellence when it comes to client’s needs. Key point is to build a stronger community engagement by strengthening cooperation amongst stakeholders including citizens, scientific communities and foundations.

The capital of Denmark, Copenhagen, also launched new Destination Strategy for period 2017-2020 in order for people to share experiences and encourage others to visit this interesting destination.

It is based on „localhood″. This term is longlasting visin that includes all types of destination promotion based on locality – things that make it authentic and everything that puts interpersonal relationships in the center of attention. Locals and visitors shoud co-live, interact and share the expiriences that is specific for localhood.


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