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It covers everything you need to know, to be successful in finding profitable clients for your venue.
You can read about it here:
‘Winning Meetings and Events for Your Venue’ provides a clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their venue.
An easy-to read manual describing the most useful and relevant techniques in a coherent and logical manner, it includes:
• Guidance on key tools and techniques from traditional face-to-face selling, negotiating skills and the use of social media to site inspections and exhibiting at trade shows.
• Case studies of transferable best practice in this field, drawn from a wide range of venues of all sizes in the UK and overseas.
• Advice from experienced sales and marketing venue managers, demonstrating original ideas that really work.
• Lists of online sources of further information at the end of each chapter.
