PLUM AS A TOURISM BRAND

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From August 28-30, 2009, Osečina was the host of an economic and tourism Sajam sljivaevent – the Plum Fair, which was visited this year by representatives of municipalities from all Ex-Yugoslavian republics. Every town had its own exhibition stand, and the most important meetings were held within the Business Club, at workshops and during lectures.

This attractive business, tourism, cultural and entertaining event, where the Serbian brand – the plum – was in the centre of attention, has set as its goals to reaffirm the fruit production industry and plum products, to educate through numerous professional meetings, as well as to promote the economic and tourism potentials of Osečina (which is located between Koceljevo, Valjevo, Ljubovija, Krupanj and Loznica, beneath the mountains Cer and Medvednik) and of the whole Western Serbia.

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