Datum/Vreme
Datum - 27/06/2015
All Day

Web: www.mate-bg.com

Brief description:

Product Design, Innovation and Development seminar will be held on 27th June 2015 at Hotel Zlatnik, in Belgrade.

This seminar provides a framework of analysis for the design and development of new products which includes capturing the voice of the customer and open innovation in the fuzzy front end, concept definition and selection, attribute-based design, emotional design, robust parameterization, and prototyping.

Topics include the analysis of the product development and design processes, stage-gate and spiral, product architectures, and development of new products and services in consumer, industrial, and service markets. The seminar emphasizes the different product design methodologies, techniques and tools to improve the process and monitoring of product development activities.

Seminar is designed for: New Product Development Managers, Product, Segment, and Brand Managers, Marketing Directors, Marketing Managers, Product/Service Design Managers, Marketing Research Managers and for Marketing and Strategy Consultants.