BDW (held 29.05 – 06.06.2010) is a regional festival of creative industries and business which has been organized once a year since 2006 and held in different Belgrade locations. BDW gathers the greatest world experts in the areas of design, architecture, brending, advertising and other forms of communication as guests in Belgrade. Never before has Belgrade had so many events in the field of architecture, design and creative industries! Such afflorescence of energy directed towards the mentioned contents undoubtedly means only one thing – the five-year-efforts of Belgrade Design Week to awaken in our country a sense for significance of creative industries in modern business environment and «modern societies of knowledge» finally generate their most beautiful fruits in the form of increased interest and desire for new knowledge. This year BDW was  consisted of several program complexes, out of which the most important is our famous three-day creative and business educational conference, this year under the name SMART2 (June 3rd-5th). Over 30 of the world’s most creative minds were in Belgrade to transmit their knowledge and expertise to the legendary passionate 1000 – something BDW audience. Those lectures are equal to several good semestera at university or a top MBA programe. Top global experts from the fields of design, architecture, branding and advertising told us how they achieved incredible success and excellence in their field of work, as well their viewpoint on current trends in these areas under the SMART2 lead topic.