Tourists are increasingly going for hotels and accommodation options as a point of experience and the reason to visit a particular destination. This means they don’t choose the destination first and only then the accommodation as a result, but the other way around.

At this year’s IMEX in Frankfurt, the Hamburg Convention Bureau announced the opening of Germany’s largest congress center, CCH, for 2020.

1. Could you present us Germany as a meetings destination in few points? Germany is the leading conference location for international associations in Europe and...