![\"Zlatan](\"https://www.seebtm.com/wp-content/uploads/zlatan_muftic-2.jpg\" "\\"Zlatan")
1. Could you present the Zagreb convention offer in three main points?
\nIn the first place, Zagreb has a diversified high-quality offer. Most convention capacities are concentrated in 5- and 4-star hotels, with global brands present as another asset.
\nIt is the very segment where we have a high ranking as a destination.
\nThe international airport Zagreb and its connection to all major European cities and hubs is what makes Zagreb accessible from any part of the world all year long.
\nZagreb is the centre of the economic, academic and scientific life of Croatia, one of the major factors in attracting conventions and other types of meetings. The most important component is no other than people.
\nMany scientists and professors of international stature and careers are a major asset of Croatia\u2019s capital.
\n2. What\u2019s the biggest impression Zagreb made on the event organizers?
\nOpenness and hospitability of their hosts \u2013 from technical staff to citizens of Zagreb who are always willing and glad to assist our city\u2019s guests, as well as the combination of the city\u2019s organizational capacities and its beauty and safety.
\nGuests are enthralled to be able to use breaks from lectures or business arrangements and visit the city\u2019s main attractions in relatively short time. Equally important is the sense of safety that guests feel in our city, which is quite relevant an issue now that safety is in focus.
\n![\"Mimara](\"https://www.seebtm.com/wp-content/uploads/Westin-Hotel-_-Mimara-Museum.jpg\")
3. Zagreb also offers special convention venues. How much has this offer added to attracting event organisers to Zagreb?
Special venues such as museums, theatres, archives or historic halls are becoming more important as part of our convention offer.
\nNamely, most convention organisers wish to organise at least one of their events, either an opening ceremony, gala dinner or a farewell party, outside traditional hotel venues.
\nZagreb has this great advantage to feature in the very city centre \u2013 just a short stroll away from most convention hotels \u2013 a wide choice of such special halls being easily accessible and requiring virtually no transportation at all.
\n4. According to the 2013 ICCA statistics, Zagreb is ranked 79th in the world, that is a leap of 55 places in one year only. What\u2019s your comment on this result?
\n![\"Zagreb](\"https://www.seebtm.com/wp-content/uploads/Zagreb-Panorama.jpg\")
At numerous MICE exchanges and workshops, we are witnessing a growing interest in Zagreb and Croatia, as confirmed by the above data.
ICCA statistics follow the segment of international associations, where Zagreb recorded the mentioned improvement.
\nEqually important though, we recorded a total of 3,793 business meetings or 420 meetings more than in 2012 according to our National Statistics Office. This is indicative of the positive trend we expect to continue, in particular in light of Croatia\u2019s accession to the EU.
\n5. To end by putting together words and pictures, can you please tell us something more about Zagreb-movies.com project?
\nOver time, for promotion purposes we produced a large number of videos, many of which were awarded at international festivals and tourist exchanges. The idea was for the videos to be gathered in one place and made available both, to the general public and to event and travel organizers.
\nThe post ZAGREB STEADILY GROWING IN MICE appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Zlatan Muftic, Head of Zagreb Convention Bureau\n1. Could you present the Zagreb convention offer in three main points?\nIn the first place, Zagreb has a diversified high-quality offer. Most convention capacities are concentrated in 5- and 4-star hotels, with global brands present as another asset.\nZagreb offers the top-quality service and the best price/quality relationship.\nIt is the very segment where we have a high ranking as a destination.\nThe international airport Zagreb and its connection to all major European cities and hubs is what makes Zagreb accessible from any part of the world all year long.\nZagreb is the centre of the economic, academic and scientific life of Croatia, one of the major factors in attracting conventions and other types of meetings. The most important component is no other than people.\nMICE tourism in Zagreb gathers top professionals with specialised agencies (PCO/DMC), hotels and other related activities. \nMany scientists and professors of international stature and careers are a major asset of Croatia\u2019s capital.\n2. What\u2019s the biggest impression Zagreb made on the event organizers?\nOpenness and hospitability of their hosts \u2013 from technical staff to citizens of Zagreb who are always willing and glad to assist our city\u2019s guests, as well as the combination of the city\u2019s organizational capacities and its beauty and safety.\nGuests are enthralled to be able to use breaks from lectures or business arrangements and visit the city\u2019s main attractions in relatively short time. Equally important is the sense of safety that guests feel in our city, which is quite relevant an issue now that safety is in focus.\n3. Zagreb also offers special convention venues. How much has this offer added to attracting event organisers to Zagreb?\nSpecial venues such as museums, theatres, archives or historic halls are becoming more important as part of our convention offer.\nNamely, most convention organisers wish to organise at least one of their events, either an opening ceremony, gala dinner or a farewell party, outside traditional hotel venues.\nZagreb has this great advantage to feature in the very city centre \u2013 just a short stroll away from most convention hotels \u2013 a wide choice of such special halls being easily accessible and requiring virtually no transportation at all.\n4. According to the 2013 ICCA statistics, Zagreb is ranked 79th in the world, that is a leap of 55 places in one year only. What\u2019s your comment on this result?\nAt numerous MICE exchanges and workshops, we are witnessing a growing interest in Zagreb and Croatia, as confirmed by the above data.\nICCA statistics follow the segment of international associations, where Zagreb recorded the mentioned improvement.\nEqually important though, we recorded a total of 3,793 business meetings or 420 meetings more than in 2012 according to our National Statistics Office. This is indicative of the positive trend we expect to continue, in particular in light of Croatia\u2019s accession to the EU.\n5. To end by putting together words and pictures, can you please tell us something more about Zagreb-movies.com project?\nOver time, for promotion purposes we produced a large number of videos, many of which were awarded at international festivals and tourist exchanges. The idea was for the videos to be gathered in one place and made available both, to the general public and to event and travel organizers.\nThe post ZAGREB STEADILY GROWING IN MICE appeared first on SEE Business travel & meetings magazine.", "date_published": "2014-11-21T11:28:27+01:00", "date_modified": "2016-12-09T15:26:48+01:00", "author": { "name": "Svetlana Gavric", "url": "https://www.seebtm.com/en/author/ceca/", "avatar": "https://www.seebtm.com/wp-content/uploads/Ceca.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Zagreb-Panorama.jpg", "tags": [ "INTERVIEW", "zagreb", "Zagreb Convention Bureau", "Convention Bureaus" ] }, { "id": "https://www.seebtm.com/en/mid-european-and-mediterranean-way-of-life-excellent-blend-for-exceptional-events/", "url": "https://www.seebtm.com/en/mid-european-and-mediterranean-way-of-life-excellent-blend-for-exceptional-events/", "title": "Mid-European and Mediterranean Way of Life \u2013 excellent blend for exceptional events", "content_html": "![\"Mr.](\"https://www.seebtm.com/wp-content/uploads/Zlatan-Mufti\u0107-direktor-Kongresnog-biroa-Turisti\u010dke-zajednice-grada-Zagreba.jpg\" "\\"Mr.")
Mr. Zlatan Mufti\u0107, general manager of the Zagreb Convention Bureau, and general manager of the Zagreb\u2019s Tourist Sector. He was born in Zagreb in 1972. He is the air traffic engineer, presently at the \u201cTourism Management\u201d at the Faculty of Economy post-graduate studies in Zagreb.
\nHe has been working in tourism ever since 1993, beginning as a tourist informer, working also as an expert associate for the electronic promotion and information.
\nSince 2002 he has been involved in activities related to promoting the city of Zagreb as a congress and incentive destination, as his main field of interest.
\n1. What are the main advantage points, according to your opinion, that the city of Zagreb has as a congress destination, and what are the main flaws?
\nI would separate the main advantages into several categories. Zagreb is the city with rich cultural-historic heritage and a friendly atmosphere in which the mid-European and Mediterranean ways of life make a unique blend.
\nNumerous city\u2019s attractions and most of the congress hotels are located in the very centre of the town, just a few minutes away from the main city square. Zagreb is also abundant with special historic venues, such as museums and galleries, which can also be used for conventions and other sorts of events. The main drawback is the absence of a polyvalent Congress Centre which could host a larger number of delegates (4.000 \u2013 5.000). Likewise, Zagreb needs a new passenger terminal at the airport that would secure a higher quality of air traffic.
\n2.\u00a0 Are there indications for the construction of an adequate Congress Centre in Zagreb, which would allow obtaining large-scale international conferences?
\nUnfortunately, the times of recession and crisis in the last few years were not favourable for great investments. As for the congress centre, there are preliminary designs prepared already, along with some proposals for potential locations, but the final decision will be reached by the City as the chief investor. We trust it will happen in the next period of time.
\n3.\u00a0 One of the main tasks of the Congress Bureau is to promote the congress and incentive offers of a particular city / country. What are the most important activities that the Zagreb Tourist Board realized in this direction?
\n![\"Hrvatsko](\"https://www.seebtm.com/wp-content/uploads/Hrvatsko-narodno-kazali\u0161te-iz-zraka-300x200.jpg\" "\\"Hrvatsko")
The Congress Bureau is actively promoting Zagreb at all relevant international congress-incentive tradeshows together with the meetings industry representatives of the city, that is, PCO – DMC agencies and hoteliers.
We organize study trips and sites inspection for the organizers of congresses and incentives, as well as for the media representatives. Besides, we also organize our own presentations or take part at some special presentations and workshops organized by the Croatian Congress and Incentive Office.
\nFurthermore, Zagreb Tourist Board and its Convention Bureau produce various promotional printed matters: brochures, films, CDs, web pages for the tourist and the congress offers separately.
\n4.\u00a0 Can you point out some of the most important events which are to take place in Zagreb this year?
\nAccording to data presented by the State Statistics Institution, there were more than 600 business meetings in Zagreb in the first quarter only.
\nOut of the relevant assemblies announced by the Zagreb Convention Bureau until the end of this year, I would like to mention several congresses: 8th International Conference on European Energy Market, 10th International Conference on Live Maintenance, 3rd International Conference of Medical Tourism & Travel Medicine, ICOM CECA Annual Conference 2011. The world congress of tourist journalists was also announced, along with numerous other conventions.
\n5.\u00a0 How important are the markets of the neighbouring countries for the meetings industry of the city of Zagreb? Are there certain plans regarding this issue?
\n![\"Illyrian](\"https://www.seebtm.com/wp-content/uploads/illyrian_hall-300x225.jpg\" "\\"Illyrian")
We approach all markets with particular attention, and we shall strive in that sense to further improve our activities, as well as those aimed at neighbouring countries.
\nThis is especially significant in the congress-incentive field, where destinations compete for a large number of events organized by various international organizations.
\nThe neighbouring countries and those in the vicinity are important, particularly as potential clients for the organization of their own corporative events, incentives, team building, and other similar activities. Similarly, they are also important for the organization of congresses.
\nThe post Mid-European and Mediterranean Way of Life \u2013 excellent blend for exceptional events appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Mr. Zlatan Mufti\u0107\nMr. Zlatan Mufti\u0107, general manager of the Zagreb Convention Bureau, and general manager of the Zagreb\u2019s Tourist Sector. He was born in Zagreb in 1972. He is the air traffic engineer, presently at the \u201cTourism Management\u201d at the Faculty of Economy post-graduate studies in Zagreb.\nHe has been working in tourism ever since 1993, beginning as a tourist informer, working also as an expert associate for the electronic promotion and information.\nSince 2002 he has been involved in activities related to promoting the city of Zagreb as a congress and incentive destination, as his main field of interest.\n1. What are the main advantage points, according to your opinion, that the city of Zagreb has as a congress destination, and what are the main flaws? \nI would separate the main advantages into several categories. Zagreb is the city with rich cultural-historic heritage and a friendly atmosphere in which the mid-European and Mediterranean ways of life make a unique blend.\nNumerous city\u2019s attractions and most of the congress hotels are located in the very centre of the town, just a few minutes away from the main city square. Zagreb is also abundant with special historic venues, such as museums and galleries, which can also be used for conventions and other sorts of events. The main drawback is the absence of a polyvalent Congress Centre which could host a larger number of delegates (4.000 \u2013 5.000). Likewise, Zagreb needs a new passenger terminal at the airport that would secure a higher quality of air traffic.\n2.\u00a0 Are there indications for the construction of an adequate Congress Centre in Zagreb, which would allow obtaining large-scale international conferences? \nUnfortunately, the times of recession and crisis in the last few years were not favourable for great investments. As for the congress centre, there are preliminary designs prepared already, along with some proposals for potential locations, but the final decision will be reached by the City as the chief investor. We trust it will happen in the next period of time.\n3.\u00a0 One of the main tasks of the Congress Bureau is to promote the congress and incentive offers of a particular city / country. What are the most important activities that the Zagreb Tourist Board realized in this direction? \nThe Congress Bureau is actively promoting Zagreb at all relevant international congress-incentive tradeshows together with the meetings industry representatives of the city, that is, PCO – DMC agencies and hoteliers.\nWe organize study trips and sites inspection for the organizers of congresses and incentives, as well as for the media representatives. Besides, we also organize our own presentations or take part at some special presentations and workshops organized by the Croatian Congress and Incentive Office.\nFurthermore, Zagreb Tourist Board and its Convention Bureau produce various promotional printed matters: brochures, films, CDs, web pages for the tourist and the congress offers separately.\n4.\u00a0 Can you point out some of the most important events which are to take place in Zagreb this year? \nAccording to data presented by the State Statistics Institution, there were more than 600 business meetings in Zagreb in the first quarter only.\nOut of the relevant assemblies announced by the Zagreb Convention Bureau until the end of this year, I would like to mention several congresses: 8th International Conference on European Energy Market, 10th International Conference on Live Maintenance, 3rd International Conference of Medical Tourism & Travel Medicine, ICOM CECA Annual Conference 2011. The world congress of tourist journalists was also announced, along with numerous other conventions.\n5.\u00a0 How important are the markets of the neighbouring countries for the meetings industry of the city of Zagreb? Are there certain plans regarding this issue?\nIllyrian Hall\nWe approach all markets with particular attention, and we shall strive in that sense to further improve our activities, as well as those aimed at neighbouring countries.\nThis is especially significant in the congress-incentive field, where destinations compete for a large number of events organized by various international organizations.\nThe neighbouring countries and those in the vicinity are important, particularly as potential clients for the organization of their own corporative events, incentives, team building, and other similar activities. Similarly, they are also important for the organization of congresses.\nThe post Mid-European and Mediterranean Way of Life \u2013 excellent blend for exceptional events appeared first on SEE Business travel & meetings magazine.", "date_published": "2012-04-03T09:23:28+02:00", "date_modified": "2015-07-09T09:43:17+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Hrvatsko-narodno-kazali\u0161te-iz-zraka.jpg", "tags": [ "zagreb", "Zagreb Convention Bureau", "Experts opinions" ] } ] }