{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/ux-design/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/ux-design/", "feed_url": "https://www.seebtm.com/en/tag/ux-design/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/creating-an-experience-is-a-must/", "url": "https://www.seebtm.com/en/creating-an-experience-is-a-must/", "title": "Creating an Experience Is a MUST", "content_html": "

According to the survey, event planners take experience design into account in event planning, while 66.7% of them think creating experiences has become a MUST (Chart 1).

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They achieve this objective by using interesting, unusual concepts (55.6%), as well as choosing unusual venues for their events (22.2%). Event planners say that they tackle experience design also with the help of advanced technologies and social media, as well as by incorporating the element of surprise, planning beyond the agenda, and the like (Chart 2).

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Event planners try to create experiences at their events in different ways. These are mostly events that feature intimate setting, they are of en highly produced and include learning about the city culture and land marks, planning events beyond the agenda, receptions and dinner in interesting places or unusual spaces, concerts, art performances, and dance and air show performances. Special platforms are used for group activities of all participants, which also requires placing print and media materials and the like. Some of the planners who took part in the survey organized and designed kinetic interactive games, while others – like M2Communications, creative, experience design & event production agency – even organized an Expedition to Mars \"\ud83d\ude42\"

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Expedition to Mars

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Expedition to Mars is a conceptual project developed for Delta Motors to launch the new BMW X3. The expedition brought together more than 600 members to explore the Red Planet and introduce the new BMW model.

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The expedition crew had the opportunity to experience a cosmic journey from Earth to the southern hemisphere of the Red Planet. They were welcomed by space stewardesses who took them on a shuttle trip, passing through a tunnel whose design was inspired by spacecraft interior. The experience of cosmic travel was further boosted using animated videos on LED screens and sound and special effects.

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The backdrop was made up of a slew of sci-fi themes and an 8K panoramic view of Mars, projected on the biggest canvas ever used at an event in Serbia (37m x 5m). The main part of the event kicked off with a video message from the BMW research center on Earth, announcing the arrival of the Explorer One shuttle with the first models of the new BMW X3. The animated video of the shuttle descending on the BMW space station on Mars was accompanied by special effects and communication between the mission control and the commander, followed by the shuttle door opening for a spectacular reveal of the cars on the stage.

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The evening continued with the first interplanetary party featuring DJ Miss Millie and Girls, Boys and Toys. Three futuristic domes were set up to represent the research stations, which were the event activations: Test Drive Station (VR activation X3 Exploring Mars), Memories from Mars (chroma-key photos from Mars), and Microgravity Bar.

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In 55.6% of cases, event planners get feedback from participants about their needs, impressions, and experiences from events by talking to them. Online questionnaires are used by 33.3%, and just over 10% have participants send their opinion on their own (Chart 3).

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Slightly more than half of the survey respondents have made a mobile app for some of their events (Chart 4), and just over a third of them have attended or organized an event based on XD (Chart 5).\"\"

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Direct communication and personal contact with clients and participants remain the most important measure of the success of the event, mobile applications are developed for individual events in order to increase interaction and the whole experience, and events based on the XD in the region of SE Europe will be very popular in the near future.

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The post Creating an Experience Is a MUST appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "According to the survey, event planners take experience design into account in event planning, while 66.7% of them think creating experiences has become a MUST (Chart 1).\nThey achieve this objective by using interesting, unusual concepts (55.6%), as well as choosing unusual venues for their events (22.2%). Event planners say that they tackle experience design also with the help of advanced technologies and social media, as well as by incorporating the element of surprise, planning beyond the agenda, and the like (Chart 2).\n\nEvent planners try to create experiences at their events in different ways. These are mostly events that feature intimate setting, they are of en highly produced and include learning about the city culture and land marks, planning events beyond the agenda, receptions and dinner in interesting places or unusual spaces, concerts, art performances, and dance and air show performances. Special platforms are used for group activities of all participants, which also requires placing print and media materials and the like. Some of the planners who took part in the survey organized and designed kinetic interactive games, while others – like M2Communications, creative, experience design & event production agency – even organized an Expedition to Mars \nExpedition to Mars\n\nExpedition to Mars is a conceptual project developed for Delta Motors to launch the new BMW X3. The expedition brought together more than 600 members to explore the Red Planet and introduce the new BMW model. \nThe expedition crew had the opportunity to experience a cosmic journey from Earth to the southern hemisphere of the Red Planet. They were welcomed by space stewardesses who took them on a shuttle trip, passing through a tunnel whose design was inspired by spacecraft interior. The experience of cosmic travel was further boosted using animated videos on LED screens and sound and special effects. \nThe backdrop was made up of a slew of sci-fi themes and an 8K panoramic view of Mars, projected on the biggest canvas ever used at an event in Serbia (37m x 5m). The main part of the event kicked off with a video message from the BMW research center on Earth, announcing the arrival of the Explorer One shuttle with the first models of the new BMW X3. The animated video of the shuttle descending on the BMW space station on Mars was accompanied by special effects and communication between the mission control and the commander, followed by the shuttle door opening for a spectacular reveal of the cars on the stage. \nThe evening continued with the first interplanetary party featuring DJ Miss Millie and Girls, Boys and Toys. Three futuristic domes were set up to represent the research stations, which were the event activations: Test Drive Station (VR activation X3 Exploring Mars), Memories from Mars (chroma-key photos from Mars), and Microgravity Bar.\n\n\nIn 55.6% of cases, event planners get feedback from participants about their needs, impressions, and experiences from events by talking to them. Online questionnaires are used by 33.3%, and just over 10% have participants send their opinion on their own (Chart 3).\n\nSlightly more than half of the survey respondents have made a mobile app for some of their events (Chart 4), and just over a third of them have attended or organized an event based on XD (Chart 5).\nDirect communication and personal contact with clients and participants remain the most important measure of the success of the event, mobile applications are developed for individual events in order to increase interaction and the whole experience, and events based on the XD in the region of SE Europe will be very popular in the near future.\nThe post Creating an Experience Is a MUST appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-20T15:03:08+02:00", "date_modified": "2019-08-20T15:03:08+02:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-srp-3.jpg", "tags": [ "designed events", "event planners", "survey", "ux design", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/", "url": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/", "title": "Hotels That Put UX Design on First Place", "content_html": "

Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.

\n

Guests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.

\n

Radisson RED

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The Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.

\n

\"\"

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This is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).

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Hilton

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Controlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.

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Hilton Innovation Gallery
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The app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.

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vocoTM

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Last year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:

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Come on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.
\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.
\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.

\n

\"\"

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IHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.

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JO&JOE

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AccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.

\n
\"\"
Chambres
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The Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.

\n

Meanwhile, in the region….

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For an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.

\n

Canopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.

\n

P.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \"\ud83d\ude42\"

\n

In conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.

\n

The post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.\nGuests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.\nRadisson RED\nThe Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.\n\nThis is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).\nHilton\nControlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.\nHilton Innovation Gallery\nThe app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.\nvocoTM\nLast year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:\nCome on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.\n\nIHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.\nJO&JOE\nAccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.\nChambres\nThe Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.\nMeanwhile, in the region….\nFor an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.\nCanopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.\nP.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \nIn conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.\nThe post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-12T12:27:26+02:00", "date_modified": "2019-08-12T12:27:26+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-110.jpg", "tags": [ "experience", "hotels", "ux design", "Experts opinions", "Hot topics", "Hotels and venues", "MUST READ", "Trends", "WHERE AND WHY" ] } ] }