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How is NTOS approaching to the promotion of Serbia as a meeting destination?
\nNext year it will be 10 years of the intensive investment of NTOS in promotion Serbia as a congress destination, especially through the operations of the separate sector – Serbia Convention Bureau.
\nBureaus major tasks are focuses on the implementation of the proactive destination management and sales on international meetings market.
\nBureau is actively cooperating with Partners in Serbia (hotels, venues, PCOs, DMCs), as well as with inter\u00adnational clients.
What are the major congress markets for NTOS and the bureau?
\nActivities are exclusively focused on international association and corporate markets.
\nWhen we are speaking about associations, Bureau through the Association Program and Congress Ambassadors Program is gathering our most recognized experts and together with them initiates the bidding process for international events.
Why are international meetings important for a destination?
\nEvery international event created important financial benefits for a destination. It is estimated that international event of 1.000 delega\u00adtes generates income of around 1 million euros for a destination.
\nOf course, NTOS during the bidding process is investing certain financial resources, but in comparison to the reached effects, these resources are very modest.
\nIn addition, in the year of organization of international congresses, Serbia becomes the center of Europe or world in given field.
\nOn that way, Serbia is positioning as a leader in knowledge and expertise, becomes meeting point of world top experts, and place of demonstrating domestic expertise.
\nOr to say, congresses are one of the platforms for reaching knowledge based society.
How are client deciding on destination?
\nCongress guests are different in their needs, motives for traveling and decision making process from the leisure segment. It is necessary to note that international clients are looking for destination with significant congress infrastructure and hotel capacities (4* or 5*).
\nAir connectivity is something that goes in favor of Serbia, having in mind development and expansion of our national air carrier. But what makes destination \u201cdifferent\u201d and \u201cextraordinary\u201d are unique experi\u00adences.
In the new era of modern lifestyle, concept of staying at non-urban environment, combination of tradi\u00adtion and culture, local and organic food, hospitality of local people are something that can make a destina\u00adtion to stand out from others. Good destinations are focused on service quality and on quality experience communication towards the final client.
\nWhat congress activities is NTOS focusing on in this year?
\nFirst is participation at IMEX Frankfurt. This year presentation of Serbia passed indeed great we had fantastic stand, while our industry Partners took over some activities as well. The fact that over 250 individual appointments with meeting planner has been organi\u00adzed, certainly proof the fact of great stand presentation.
\nIt is necessary to solve infrastructure limits and to improve management system.
\nSecond is bidding process, and already in this year 30 bids are in process or have been completed. Until the end of the year we are expecting results.
\nAnd third is organization of famtrips\u00a0for international meeting planners. This is very important since conditions are finally set, through the stronger cooperation within NTOS and private sector, to bring international clients to experience the quality of products.
\nWhat are possibilities for furt\u00adher development of Serbia as a congress destination?
\nSeveral years now Serbia is in the top 50 countries in the world (ICCA), but for further results, like increa\u00adsing the number of large events in Serbia, it is necessary to improve congress infrastructure and to solve issue of Sava Center.
\nIt is estimated that international event of 1.000 delegates generates income of around 1 million euros for a destination.
\nIt is necessary to solve infrastructu\u00adre limits and to improve manage\u00adment system.
\nNTOS continues the proactive work in attracting international events, and in the next period we are lo\u00adoking forward to the organization of new Congress Ambassador Day, as well as to preparations for next congress season.
The post Managing Customer Relations as a Key to Success of Serbia as a Meeting Destination appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "How is NTOS approaching to the promotion of Serbia as a meeting destination?\nNext year it will be 10 years of the intensive investment of NTOS in promotion Serbia as a congress destination, especially through the operations of the separate sector – Serbia Convention Bureau.\nBureaus major tasks are focuses on the implementation of the proactive destination management and sales on international meetings market.\nBureau is actively cooperating with Partners in Serbia (hotels, venues, PCOs, DMCs), as well as with inter\u00adnational clients.\nWhat are the major congress markets for NTOS and the bureau?\nActivities are exclusively focused on international association and corporate markets.\nWhen we are speaking about associations, Bureau through the Association Program and Congress Ambassadors Program is gathering our most recognized experts and together with them initiates the bidding process for international events.\nHaving in mind that Serbia is still seen as a new convention destina\u00adtion, key to success is development of the long-lasting relations and mutual trust with international clients.\nWhy are international meetings important for a destination?\nEvery international event created important financial benefits for a destination. It is estimated that international event of 1.000 delega\u00adtes generates income of around 1 million euros for a destination.\nOf course, NTOS during the bidding process is investing certain financial resources, but in comparison to the reached effects, these resources are very modest.\nIn addition, in the year of organization of international congresses, Serbia becomes the center of Europe or world in given field.\nOn that way, Serbia is positioning as a leader in knowledge and expertise, becomes meeting point of world top experts, and place of demonstrating domestic expertise.\nOr to say, congresses are one of the platforms for reaching knowledge based society.\n\nHow are client deciding on destination?\nCongress guests are different in their needs, motives for traveling and decision making process from the leisure segment. It is necessary to note that international clients are looking for destination with significant congress infrastructure and hotel capacities (4* or 5*).\nAir connectivity is something that goes in favor of Serbia, having in mind development and expansion of our national air carrier. But what makes destination \u201cdifferent\u201d and \u201cextraordinary\u201d are unique experi\u00adences.\nIn the new era of modern lifestyle, concept of staying at non-urban environment, combination of tradi\u00adtion and culture, local and organic food, hospitality of local people are something that can make a destina\u00adtion to stand out from others. Good destinations are focused on service quality and on quality experience communication towards the final client.\nWhat congress activities is NTOS focusing on in this year?\nFirst is participation at IMEX Frankfurt. This year presentation of Serbia passed indeed great we had fantastic stand, while our industry Partners took over some activities as well. The fact that over 250 individual appointments with meeting planner has been organi\u00adzed, certainly proof the fact of great stand presentation.\nIt is necessary to solve infrastructure limits and to improve management system.\nSecond is bidding process, and already in this year 30 bids are in process or have been completed. Until the end of the year we are expecting results.\nAnd third is organization of famtrips\u00a0for international meeting planners. This is very important since conditions are finally set, through the stronger cooperation within NTOS and private sector, to bring international clients to experience the quality of products.\nWhat are possibilities for furt\u00adher development of Serbia as a congress destination?\nSeveral years now Serbia is in the top 50 countries in the world (ICCA), but for further results, like increa\u00adsing the number of large events in Serbia, it is necessary to improve congress infrastructure and to solve issue of Sava Center.\nIt is estimated that international event of 1.000 delegates generates income of around 1 million euros for a destination.\nIt is necessary to solve infrastructu\u00adre limits and to improve manage\u00adment system.\nNTOS continues the proactive work in attracting international events, and in the next period we are lo\u00adoking forward to the organization of new Congress Ambassador Day, as well as to preparations for next congress season.\nThe post Managing Customer Relations as a Key to Success of Serbia as a Meeting Destination appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-11-01T10:43:27+01:00", "date_modified": "2016-11-01T10:53:31+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/RozaeS-direktor-Marija-L-102.jpg", "tags": [ "meeting destination", "serbia convention bureau", "Tourist organisation of Serbia", "Interviews" ] } ] }