![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-2-13.jpg\")
Four years after his birth, the family moved to Marceline, Missouri, where his uncle Robert bought a piece of land. There, the fifth child \u2013 a girl \u2013 was born into the family. That\u2019s when he first got interested in drawing. A neighbor of his, a doctor in retirement, noticed his talent and paid him to draw his horses. Walter painted using water colors and crayons. In the meantime, Walt became an illustrator in his school\u2019s papers. As the First World War was raging, he joined at the age of 16, and he was remembered as the guy who drew cartoons on ambulance vehicles and whose illustrations were published even in the army paper Stars and Stripes.
\n
His professional story started after he returned home. In Kansas City, with the help of his brother, he got a job as an illustrator at Pesmen-Rubin Commercial Art Studio, where he drew illustrations for advertisements. There he met Ub Iwerks, and together they launched Iwerks & Disney, his first company. Their first client was a publisher, Restaurant News, which printed leaflets. He convinced the company that the nearly unprofitable newspapers could be improved by adding illustrated advertising inserts. Since he liked Walt, the publisher allowed him to use a room (actually a bathroom) as a studio. He used his savings \u2013 250 dollars \u2013 to buy the needed equipment. The business was going well, so they moved to a real office.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-1-17.jpg\")
One day, Walt read an ad in a local daily saying that Kansas City Film Ad Company was looking for an animator, so he decided to temporarily leave the company he founded to earn more money. After Kansas City Film Ad Company\u2019s CEO saw Disney\u2019s illustrations, he offered 40 dollars a week, more than a decent amount back then. Walt agreed and handed over the company reins to his partner Ub.
Once he made enough money and mastered animation, he opened a new studio where he hired old and new acquaintances \u2013 Laugh-O-Gram Studio. Then he made two short animated films based on fairy tales that became popular across the country. In spite of this, the sales agents did not pay him any money and he literally went bankrupt! He literally did not have money for food or shoes or clothes. Just as he got back on his feet, started a business, and mastered his trade \u2013 he experienced failure. But he did not give up on his dream. The saying goes that fortune favors the bold. And once again, the wheels of fortune turned for the better.
\nDentist Thomas B. McCrum asked Disney to make a small promo video about oral health and invited him to his home to talk. Walt had to quietly turn him down because he had no shoes to wear. He explained that he had left them with a cobbler who would not give them back until Walt paid 1.5 dollars for the mending. Soon the dentist visited Disney at the studio, brought him money for the shoes, and another 500 dollars to make the video. The money he earned from this was not enough to pay off his debts, but it gave him energy and motivated him to keep going. In 1923 he moved to California, which was already the center of the film industry, and with his brother Roy rented a small garage from his uncle and bought a used camera. They named the studio Disney Brothers Cartoon Studio.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-3-8.jpg\")
In 1927, Universal asked Walt and his chief animator Ub to create a cartoon character for them. They created Oswald Lucky Rabbit, who soon became a big hit! After this success, Disney went to New York in 1928 to negotiate a contract with producer Charles Mintz. Mintz, however, had something different in mind \u2013 he wanted Disney to fail. To make things even worse, Mintz was making secret agreements that were meant to hire Disney\u2019s animators behind his back. In the end, Universal won the copyright to Oswald, and Disney left New York with the feeling that he had lost everything… On his train back to California, he sketched the
\ncharacter that would become the world\u2019s most famous mouse \u2013 Mickey Mouse! The rest is history…
After 1928, Walt stopped drawing animations because he focused on developing the storyline. This was done by Iwerks and other world-class artists who he brought together. What\u2019s more, Walt stopped drawing Mickey Mouse and in fact, he probably drew him only when people he signed autographs for would ask him to! However, he was voicing the character ![\"\ud83d\ude42\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png\")
between 1928 and 1947. Even after the voice work was officially handed over to artist Jimmy McDonalds in 1947, Walter continued to give voice to the world\u2019s most famous mouse in The Mickey Mouse Club short films. Walt Disney won as many as 20 Oscars, one of them posthumously, and his record still stands! He won 950 different accolades throughout the world for his work.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-4-6.jpg\")
Some less known facts
\nWhen he became successful, Walt bought his parents a new house. When something needed fixing or replacing at the house, he would send the repairmen from the studio to take care of it. This was the case when in 1938 his parents noticed that something was wrong with the furnace. Unfortunately, the repairman did a poor job and his mother Flora died of carbon monoxide poisoning at the age of 70. His father\u2019s health took a turn for the worse because of the gas leak, but he survived. Walt\u2019s older daughter Sharon said that even years later it was almost impossible to talk to him about what happened and that he felt guilty about his mother\u2019s death. He had a secret suite at the Disneyland in California. In fact, the suite still exists. It\u2019s mostly closed to the public, but from time to time, VIP tours are available. The furniture stayed nearly identical, including a lamp in a window that is visible from the outside. That was a sign that he was staying there while he was alive. Despite having made a lot of money, becoming world famous, and having staff available to him and the family at all times, Walt drove his two daughters to school every day. Shortly before he died, Walt wrote Kurt Russell on a piece of paper. The paper was later found on his desk and, according to Disney biographer Dave Smith, these were some of the last words Walt wrote. What is intriguing is the fact that no one \u2013 not even Kurt Russell himself, who was already working at the studio as a child actor \u2013 has no idea why his name was on the paper to this day…
\n![\"Walt](\"https://www.seebtm.com/wp-content/uploads/Apartman-Walt-Disney-ja-Disneyland.jpg\")
That is why believing in dreams is important!
\nWalt Disney was a man who truly believed in his dreams. In ideas. In innovation. Every adult person on the planet today knows about him. And his story lives on. And it will continue to live on. He managed to rise after failure a few times. He overcame the obstacles he faced. For some of us, his cartoons are the first we remember. And today we play them for our children, hoping that they will do the same when the time comes. That\u2019s a dream \u2013 when you create something that becomes timeless!
\nThe post Walter Disney: The Favorite Real Character of Every Childhood appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Walter Elias Disney, founder of all the well-known Disney Empire, was born on December 5th, 1901, in Chicago, as the fourth son of Elias and Flora.\nFour years after his birth, the family moved to Marceline, Missouri, where his uncle Robert bought a piece of land. There, the fifth child \u2013 a girl \u2013 was born into the family. That\u2019s when he first got interested in drawing. A neighbor of his, a doctor in retirement, noticed his talent and paid him to draw his horses. Walter painted using water colors and crayons. In the meantime, Walt became an illustrator in his school\u2019s papers. As the First World War was raging, he joined at the age of 16, and he was remembered as the guy who drew cartoons on ambulance vehicles and whose illustrations were published even in the army paper Stars and Stripes.\n\nHis professional story started after he returned home. In Kansas City, with the help of his brother, he got a job as an illustrator at Pesmen-Rubin Commercial Art Studio, where he drew illustrations for advertisements. There he met Ub Iwerks, and together they launched Iwerks & Disney, his first company. Their first client was a publisher, Restaurant News, which printed leaflets. He convinced the company that the nearly unprofitable newspapers could be improved by adding illustrated advertising inserts. Since he liked Walt, the publisher allowed him to use a room (actually a bathroom) as a studio. He used his savings \u2013 250 dollars \u2013 to buy the needed equipment. The business was going well, so they moved to a real office.\nOne day, Walt read an ad in a local daily saying that Kansas City Film Ad Company was looking for an animator, so he decided to temporarily leave the company he founded to earn more money. After Kansas City Film Ad Company\u2019s CEO saw Disney\u2019s illustrations, he offered 40 dollars a week, more than a decent amount back then. Walt agreed and handed over the company reins to his partner Ub.\nOnce he made enough money and mastered animation, he opened a new studio where he hired old and new acquaintances \u2013 Laugh-O-Gram Studio. Then he made two short animated films based on fairy tales that became popular across the country. In spite of this, the sales agents did not pay him any money and he literally went bankrupt! He literally did not have money for food or shoes or clothes. Just as he got back on his feet, started a business, and mastered his trade \u2013 he experienced failure. But he did not give up on his dream. The saying goes that fortune favors the bold. And once again, the wheels of fortune turned for the better.\nDentist Thomas B. McCrum asked Disney to make a small promo video about oral health and invited him to his home to talk. Walt had to quietly turn him down because he had no shoes to wear. He explained that he had left them with a cobbler who would not give them back until Walt paid 1.5 dollars for the mending. Soon the dentist visited Disney at the studio, brought him money for the shoes, and another 500 dollars to make the video. The money he earned from this was not enough to pay off his debts, but it gave him energy and motivated him to keep going. In 1923 he moved to California, which was already the center of the film industry, and with his brother Roy rented a small garage from his uncle and bought a used camera. They named the studio Disney Brothers Cartoon Studio.\n\nIn 1927, Universal asked Walt and his chief animator Ub to create a cartoon character for them. They created Oswald Lucky Rabbit, who soon became a big hit! After this success, Disney went to New York in 1928 to negotiate a contract with producer Charles Mintz. Mintz, however, had something different in mind \u2013 he wanted Disney to fail. To make things even worse, Mintz was making secret agreements that were meant to hire Disney\u2019s animators behind his back. In the end, Universal won the copyright to Oswald, and Disney left New York with the feeling that he had lost everything… On his train back to California, he sketched the\ncharacter that would become the world\u2019s most famous mouse \u2013 Mickey Mouse! The rest is history…\nAfter 1928, Walt stopped drawing animations because he focused on developing the storyline. This was done by Iwerks and other world-class artists who he brought together. What\u2019s more, Walt stopped drawing Mickey Mouse and in fact, he probably drew him only when people he signed autographs for would ask him to! However, he was voicing the character between 1928 and 1947. Even after the voice work was officially handed over to artist Jimmy McDonalds in 1947, Walter continued to give voice to the world\u2019s most famous mouse in The Mickey Mouse Club short films. Walt Disney won as many as 20 Oscars, one of them posthumously, and his record still stands! He won 950 different accolades throughout the world for his work.\n\nSome less known facts\n\nWhen he became successful, Walt bought his parents a new house. When something needed fixing or replacing at the house, he would send the repairmen from the studio to take care of it. This was the case when in 1938 his parents noticed that something was wrong with the furnace. Unfortunately, the repairman did a poor job and his mother Flora died of carbon monoxide poisoning at the age of 70. His father\u2019s health took a turn for the worse because of the gas leak, but he survived. Walt\u2019s older daughter Sharon said that even years later it was almost impossible to talk to him about what happened and that he felt guilty about his mother\u2019s death. He had a secret suite at the Disneyland in California. In fact, the suite still exists. It\u2019s mostly closed to the public, but from time to time, VIP tours are available. The furniture stayed nearly identical, including a lamp in a window that is visible from the outside. That was a sign that he was staying there while he was alive. Despite having made a lot of money, becoming world famous, and having staff available to him and the family at all times, Walt drove his two daughters to school every day. Shortly before he died, Walt wrote Kurt Russell on a piece of paper. The paper was later found on his desk and, according to Disney biographer Dave Smith, these were some of the last words Walt wrote. What is intriguing is the fact that no one \u2013 not even Kurt Russell himself, who was already working at the studio as a child actor \u2013 has no idea why his name was on the paper to this day…\n\nWalt Disney Apartment, Disneyland\nThat is why believing in dreams is important!\nWalt Disney was a man who truly believed in his dreams. In ideas. In innovation. Every adult person on the planet today knows about him. And his story lives on. And it will continue to live on. He managed to rise after failure a few times. He overcame the obstacles he faced. For some of us, his cartoons are the first we remember. And today we play them for our children, hoping that they will do the same when the time comes. That\u2019s a dream \u2013 when you create something that becomes timeless!\nThe post Walter Disney: The Favorite Real Character of Every Childhood appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-05-15T12:02:23+02:00", "date_modified": "2019-05-15T12:02:23+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-86.jpg", "tags": [ "storytelling", "Walt Disney", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/why-do-people-love-stories/", "url": "https://www.seebtm.com/en/why-do-people-love-stories/", "title": "Why Do People Love Stories?", "content_html": "One, from the child\u2019s perspective, which is a path to the sweetest carefree dreams, and the other from the perspective of an older family member \u2013 most often mom or dad \u2013 who use everything they have to make the child fall asleep as soon as possible in order to have some time before bed for themselves But let\u2019s go back to storytelling. In addition to splitting between \u201cbad guys\u201d and \u201cgood guys\u201d, good and evil, ugly and beautiful \u2013 there\u2019s always a conclusion. An ethical lesson on life. Why something should or shouldn\u2019t be done. In this way,
\nexamples appropriate to the age imprint values deep into the child\u2019s consciousness to shape its life and philosophy. We can call this the beginning of storytelling, and we\u2019re not even aware of it at that age.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-1-12.jpg\")
History of storytelling
\nAnthropologists say that storytelling is the most important thing for human existence and that it is common to every known culture. It\u2019s is a symbiotic exchange between the speaker and the listener \u2013 which is actually the exchange that we learn in childhood through daily negotiation. Just as our brain is able to detect patterns in visual forms, such as faces or shapes, it detects them also in sound, revealing patterns in the information it receives. Stories represent recognizable patterns, and that is precisely where we find meaning. We use stories to devise and build our world and share it with others.
\nPhilip Pullman, a celebrated British novelist, once said: \u201cAfter food, shelter, and socializing, stories are what we need most in the world.\u201d
\nA study was conducted on this topic back in 1944 involving 34 people, college students in Massachusetts. They were shown a short film and asked to explain what was going on in it. In the film, two triangles and a circle were moving across a two-dimensional surface. The only other object on the screen was a fixed rectangle, partially open on one side. Only one of the respondents saw everything right: geometric shapes running across a plane. Everyone else came up with different stories to explain what was going on. Typically, the respondents saw the triangles as two men fighting and the circle as a woman trying to get away from the larger triangle. Instead of registering inanimate forms, they imagined people, and some of the explanations included: the circle was \u201cworried\u201d, the circle and the small triangle were \u201cinnocent young people\u201d, the big triangle was \u201cblinded by rage and frustration\u201d. Our impulse to discover the patterns of stories we see even when they\u2019re not there is that powerful!
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-2-8.jpg\")
More reasons why stories matter
\nStories are, among other things, valuable because they can transpose our mind to another place, and in this new place we can accept things that we would probably laugh off in in the cruel real world. We can often see, for example, politicians creating stories for their campaigns and investing significant efforts and resources in talking to the public and keeping their stories going. Objectively, it\u2019s easier to understand the metaphor of a \u201cblue collar tightening around all those engaged in illegal activities\u201d, than discussing complex ways in which the police will curb the crime rate.
\nStorytelling and business
\nFrom the business perspective \u2013 any business \u2013 it\u2019s important to know that stories are an integral part of convincing and persuading. Everyone who is in some way involved in selling and/or marketing has long been aware of the fact that stories surpass giving or listing any information related to the product or service they promote and sell, precisely because stories are easier to understand! They\u2019re easier to remember, people think about them longer, and they remain stored in consumers minds. But don\u2019t forget that what is being told and how it is being told are equally important! Here we arrive at the key question: \u201cHow do we create good stories?\u201d
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-4-2.jpg\")
\u201cThe world is ruled by those who tell stories.\u201d \u2013 Hopi Indian proverb
\n\u201cStorytelling is the most powerful way today to present an idea to the world.\u201d – Robert McKee
\nThink some more, and you will realize that advertising is not what sells a product or service. The story sells them! The way you present something verbally and visually. In the end, don\u2019t you find at least infinitely boring all those advertisements that in the most obvious way \u201cexplain\u201d how you need to buy or use something? You\u2019re wondering what\u2019s the secret? The secret is in what you\u2019re engaging with your story! You should engage the consumer or user\u2019s emotion, not their reason! Reason will almost always suggest that this new product might not be that good or that you don\u2019t really need it at this time, or to watch your spending this month… On the other hand, emotions are a completely different story. And
\nsome industries use it in their business because they get personal.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-3-primer.jpg\")
If you want it worthwhile \u2013 Make It Personal!
\nTake medicine, for instance. Medicine turned the fact that it is one of the most fragile and sensitive industries into its advantage. It\u2019s simple \u2013 you can\u2019t put a price on health, so experts in this field wisely used this. Try to think of any advertisement for a hospital, maternity clinic, health center… They all have something in common, which is that the emphasis is on the emotional engagement of the user. They are brimming with shots you can easily identify and relate to: family setting, smiling people, well-being, your loved ones with a new family member \u2013 all this thanks to the institution whose ad you\u2019re watching! Smart, right?
\nThe conclusion is to use storytelling and stories to spark the consumer\u2019s emotion. That\u2019s what gets you attention. And when you supplement the story with true facts, you get the most valuable thing \u2013 their trust!
\nThe post Why Do People Love Stories? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Some of the first childhood memories are surely bedtime stories. Interestingly, there are in fact two observations here.\nOne, from the child\u2019s perspective, which is a path to the sweetest carefree dreams, and the other from the perspective of an older family member \u2013 most often mom or dad \u2013 who use everything they have to make the child fall asleep as soon as possible in order to have some time before bed for themselves But let\u2019s go back to storytelling. In addition to splitting between \u201cbad guys\u201d and \u201cgood guys\u201d, good and evil, ugly and beautiful \u2013 there\u2019s always a conclusion. An ethical lesson on life. Why something should or shouldn\u2019t be done. In this way,\nexamples appropriate to the age imprint values deep into the child\u2019s consciousness to shape its life and philosophy. We can call this the beginning of storytelling, and we\u2019re not even aware of it at that age.\n\nHistory of storytelling\nAnthropologists say that storytelling is the most important thing for human existence and that it is common to every known culture. It\u2019s is a symbiotic exchange between the speaker and the listener \u2013 which is actually the exchange that we learn in childhood through daily negotiation. Just as our brain is able to detect patterns in visual forms, such as faces or shapes, it detects them also in sound, revealing patterns in the information it receives. Stories represent recognizable patterns, and that is precisely where we find meaning. We use stories to devise and build our world and share it with others.\nPhilip Pullman, a celebrated British novelist, once said: \u201cAfter food, shelter, and socializing, stories are what we need most in the world.\u201d\nA study was conducted on this topic back in 1944 involving 34 people, college students in Massachusetts. They were shown a short film and asked to explain what was going on in it. In the film, two triangles and a circle were moving across a two-dimensional surface. The only other object on the screen was a fixed rectangle, partially open on one side. Only one of the respondents saw everything right: geometric shapes running across a plane. Everyone else came up with different stories to explain what was going on. Typically, the respondents saw the triangles as two men fighting and the circle as a woman trying to get away from the larger triangle. Instead of registering inanimate forms, they imagined people, and some of the explanations included: the circle was \u201cworried\u201d, the circle and the small triangle were \u201cinnocent young people\u201d, the big triangle was \u201cblinded by rage and frustration\u201d. Our impulse to discover the patterns of stories we see even when they\u2019re not there is that powerful!\n\nMore reasons why stories matter\nStories are, among other things, valuable because they can transpose our mind to another place, and in this new place we can accept things that we would probably laugh off in in the cruel real world. We can often see, for example, politicians creating stories for their campaigns and investing significant efforts and resources in talking to the public and keeping their stories going. Objectively, it\u2019s easier to understand the metaphor of a \u201cblue collar tightening around all those engaged in illegal activities\u201d, than discussing complex ways in which the police will curb the crime rate.\nStorytelling and business\nFrom the business perspective \u2013 any business \u2013 it\u2019s important to know that stories are an integral part of convincing and persuading. Everyone who is in some way involved in selling and/or marketing has long been aware of the fact that stories surpass giving or listing any information related to the product or service they promote and sell, precisely because stories are easier to understand! They\u2019re easier to remember, people think about them longer, and they remain stored in consumers minds. But don\u2019t forget that what is being told and how it is being told are equally important! Here we arrive at the key question: \u201cHow do we create good stories?\u201d\n\n\u201cThe world is ruled by those who tell stories.\u201d \u2013 Hopi Indian proverb\n\u201cStorytelling is the most powerful way today to present an idea to the world.\u201d – Robert McKee\nThink some more, and you will realize that advertising is not what sells a product or service. The story sells them! The way you present something verbally and visually. In the end, don\u2019t you find at least infinitely boring all those advertisements that in the most obvious way \u201cexplain\u201d how you need to buy or use something? You\u2019re wondering what\u2019s the secret? The secret is in what you\u2019re engaging with your story! You should engage the consumer or user\u2019s emotion, not their reason! Reason will almost always suggest that this new product might not be that good or that you don\u2019t really need it at this time, or to watch your spending this month… On the other hand, emotions are a completely different story. And\nsome industries use it in their business because they get personal.\n\nIf you want it worthwhile \u2013 Make It Personal!\nTake medicine, for instance. Medicine turned the fact that it is one of the most fragile and sensitive industries into its advantage. It\u2019s simple \u2013 you can\u2019t put a price on health, so experts in this field wisely used this. Try to think of any advertisement for a hospital, maternity clinic, health center… They all have something in common, which is that the emphasis is on the emotional engagement of the user. They are brimming with shots you can easily identify and relate to: family setting, smiling people, well-being, your loved ones with a new family member \u2013 all this thanks to the institution whose ad you\u2019re watching! Smart, right?\nThe conclusion is to use storytelling and stories to spark the consumer\u2019s emotion. That\u2019s what gets you attention. And when you supplement the story with true facts, you get the most valuable thing \u2013 their trust!\nThe post Why Do People Love Stories? appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-04-23T14:37:23+02:00", "date_modified": "2019-04-23T14:37:23+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-79.jpg", "tags": [ "people", "stories", "storytelling", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/storytelling-in-business/", "url": "https://www.seebtm.com/en/storytelling-in-business/", "title": "Storytelling in Business", "content_html": "If you can\u2019t or don\u2019t know how to tell a good story to your target audience, your product or service simply won\u2019t draw attention. John Bates says that the human brain values stories more than anything else. And if you don\u2019t know who he is, here\u2019s a brief introduction. John is one of the most popular and best communication trainers of today, working with executives of the world\u2019s biggest companies like Motorola or Johnson&Johnson, as well as more than 100 TEDx speakers. That\u2019s why we take him at his word! ![\"\u263a\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/263a.png\")
![\"John](\"https://www.seebtm.com/wp-content/uploads/John-Bates.jpg\")
\n
Stories can and should be part of every business precisely because of Mr. Bates\u2019 above conclusion. Because when you learn how to tell your story, your target audience will always want to hear more. Okay, you probably already knew that. But what if you\u2019re not too brilliant in story writing?
\n\n
Answer the main questions
\nFirst, your business story must be interesting. If there\u2019s no clear focus, you\u2019ll quickly lose the attention of the consumer or potential consumer. For example, to start your brand story, your presentation should make it clear who\u2019s telling the story, why, when, where it takes place, whom it is for, what\u2019s it trying to achieve, and what challenges you\u2019re facing. These simple parameters will help you craft a story that will be interesting to your target audience. It\u2019s very important to make it clear to people why you\u2019re talking to them because that\u2019s exactly what will guide them through the story and retain their attention to the end.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-200695081.jpg\")
What are people interested in?
\nSounds quite crass, but it\u2019s true. People don\u2019t want to hear about your achievements \u2013 they want to hear about failures. Of course this doesn\u2019t mean that we shouldn\u2019t talk about nice things and spread positive energy. This means that when people listen to you while you talk, they appreciate success more if it results from a failure, problem, or obstacle. Imagine listening to or even having an informal conversation with a hotel\u2019s GM who had everything going his way. He was raised in a decent and well-off family, he graduated in time, he immediately got a job, and advanced quickly \u2013 everything went exactly as according to a
\nvery well-elaborated plan. Good for him! But imagine a different situation \u2013 that the man\u2019s life story and path is a bit different.
Emotion-based sales strategy increases sales by 50%
\n92% of consumers want brands to have ads that tell stories
\nHe had issues through schooling, he wasn\u2019t a very good student, and he enrolled in tourism studies by accident after studying economics. While studying, he occasionally worked students jobs in fast food restaurants. He sometimes did stints as a tourist guide (thanks to which he learned two languages) and started to get interested in tourism later on. And finally
\nhe enrolled college to study it! He ended up as one of the best students. After graduation, however, couldn\u2019t find a steady job in the field, so he had to accept various jobs in tourism in order to stay in touch with the profession until his great potential was recognized by the Sales Manager of a hotel where he worked and offered him a better position. Now this story gets people\u2019s attention. As well as respect, because you used your strengths, skills, and knowledge to achieve great success. Think, you\u2019ll surely remember even more drastic and striking examples.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360.jpg\")
Remember, for example, the story about Alibaba\u2019s founder, Ma Yun. Before becoming a billionaire, he never got a single job he applied for. And he even applied to be a server at KFC.
\nEngage people\u2019s emotions
\nThe more the story is \u201cupsetting\u201d, the quicker people relate to it. Regardless of whether you feel sad, happy, or scared, the emotion makes us feel alive. It\u2019s exactly for this reason that it\u2019s important to arouse these emotions in your listeners. Storytelling is an ideal way to emotionally connect with people, so when you\u2019re thinking about the content of your story, think about the emotions you want to spark and provide information accordingly.
\nThe Earth was a fiery mass…
\nLet\u2019s get one thing clear right away \u2013 a good story doesn\u2019t have to be long! So DON\u2019T start your story from when the planet Earth was a fiery mass. Too much detail and chronology in events leads to the audience getting sleepy before the interesting part even starts. John Bates says: \u201cLife is happening in chronological order \u2013 and it\u2019s boring! Start in the middle, where things are exciting. It\u2019s much more interesting.\u201d
\n40% of people respond better to visual information than text
\n5\u201310% of people keep on reading bland texts
\n65\u201370% of people keep on reading bland texts if they include anecdotes
Be consistent, but creative!
\nYou must be consistent when talking about your brand. Just like we think that consistent brands are those that always uses the same colors, slogans, and logos. If these components often change, consumers first become confused and ultimately indifferent. The same goes for business storytelling. They require practice, just like any other activity. You need to know the
\nstory inside out before presenting it to your customers or target audience. This will help you a lot with telling the story naturally. And as for the creative part \u2013 it\u2019s always good to
\nsupplement the story with sound or visual details. Especially when it comes to presentations. The reality is that you have to be a natural born storyteller for the story to even make sense. So whenever the circumstances allow, feel free to add something to spice it up! Try to make it funny at times. Why not?
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-225270802.jpg\")
\u201cWe learn best through stories. We absorb numbers, facts, and details, but they stay in our heads because we tie them to stories\u201d – Chris Brogan, American journalist and marketing consultant
\n\u201cPeople think about stories, not statistics. That\u2019s why marketers should master the art of storytelling\u201d – Arianna Huffington, founder of Huffington Post
\nEvery job is in itself stressful and carries great responsibility. Funny details relax the mood, and they\u2019ll also surely be remembered by the audience! And finally remember what writer and civil rights activist Maya Angelou said: \u201cAt the end of the day, people won\u2019t remember what you said or did, they will remember how you made them feel.\u201d
\nThe post Storytelling in Business appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Perhaps you\u2019re wondering what\u2019s storytelling got to do with your work. Much more than you think! Every business has its own story.\nIf you can\u2019t or don\u2019t know how to tell a good story to your target audience, your product or service simply won\u2019t draw attention. John Bates says that the human brain values stories more than anything else. And if you don\u2019t know who he is, here\u2019s a brief introduction. John is one of the most popular and best communication trainers of today, working with executives of the world\u2019s biggest companies like Motorola or Johnson&Johnson, as well as more than 100 TEDx speakers. That\u2019s why we take him at his word! \nJohn Bates\n \nStories can and should be part of every business precisely because of Mr. Bates\u2019 above conclusion. Because when you learn how to tell your story, your target audience will always want to hear more. Okay, you probably already knew that. But what if you\u2019re not too brilliant in story writing?\n \nAnswer the main questions\nFirst, your business story must be interesting. If there\u2019s no clear focus, you\u2019ll quickly lose the attention of the consumer or potential consumer. For example, to start your brand story, your presentation should make it clear who\u2019s telling the story, why, when, where it takes place, whom it is for, what\u2019s it trying to achieve, and what challenges you\u2019re facing. These simple parameters will help you craft a story that will be interesting to your target audience. It\u2019s very important to make it clear to people why you\u2019re talking to them because that\u2019s exactly what will guide them through the story and retain their attention to the end.\n\nWhat are people interested in?\nSounds quite crass, but it\u2019s true. People don\u2019t want to hear about your achievements \u2013 they want to hear about failures. Of course this doesn\u2019t mean that we shouldn\u2019t talk about nice things and spread positive energy. This means that when people listen to you while you talk, they appreciate success more if it results from a failure, problem, or obstacle. Imagine listening to or even having an informal conversation with a hotel\u2019s GM who had everything going his way. He was raised in a decent and well-off family, he graduated in time, he immediately got a job, and advanced quickly \u2013 everything went exactly as according to a\nvery well-elaborated plan. Good for him! But imagine a different situation \u2013 that the man\u2019s life story and path is a bit different.\nEmotion-based sales strategy increases sales by 50%\n92% of consumers want brands to have ads that tell stories\nHe had issues through schooling, he wasn\u2019t a very good student, and he enrolled in tourism studies by accident after studying economics. While studying, he occasionally worked students jobs in fast food restaurants. He sometimes did stints as a tourist guide (thanks to which he learned two languages) and started to get interested in tourism later on. And finally\nhe enrolled college to study it! He ended up as one of the best students. After graduation, however, couldn\u2019t find a steady job in the field, so he had to accept various jobs in tourism in order to stay in touch with the profession until his great potential was recognized by the Sales Manager of a hotel where he worked and offered him a better position. Now this story gets people\u2019s attention. As well as respect, because you used your strengths, skills, and knowledge to achieve great success. Think, you\u2019ll surely remember even more drastic and striking examples.\n\nRemember, for example, the story about Alibaba\u2019s founder, Ma Yun. Before becoming a billionaire, he never got a single job he applied for. And he even applied to be a server at KFC.\nEngage people\u2019s emotions\nThe more the story is \u201cupsetting\u201d, the quicker people relate to it. Regardless of whether you feel sad, happy, or scared, the emotion makes us feel alive. It\u2019s exactly for this reason that it\u2019s important to arouse these emotions in your listeners. Storytelling is an ideal way to emotionally connect with people, so when you\u2019re thinking about the content of your story, think about the emotions you want to spark and provide information accordingly.\nThe Earth was a fiery mass…\nLet\u2019s get one thing clear right away \u2013 a good story doesn\u2019t have to be long! So DON\u2019T start your story from when the planet Earth was a fiery mass. Too much detail and chronology in events leads to the audience getting sleepy before the interesting part even starts. John Bates says: \u201cLife is happening in chronological order \u2013 and it\u2019s boring! Start in the middle, where things are exciting. It\u2019s much more interesting.\u201d\n40% of people respond better to visual information than text\n5\u201310% of people keep on reading bland texts\n65\u201370% of people keep on reading bland texts if they include anecdotes\nBe consistent, but creative!\nYou must be consistent when talking about your brand. Just like we think that consistent brands are those that always uses the same colors, slogans, and logos. If these components often change, consumers first become confused and ultimately indifferent. The same goes for business storytelling. They require practice, just like any other activity. You need to know the\nstory inside out before presenting it to your customers or target audience. This will help you a lot with telling the story naturally. And as for the creative part \u2013 it\u2019s always good to\nsupplement the story with sound or visual details. Especially when it comes to presentations. The reality is that you have to be a natural born storyteller for the story to even make sense. So whenever the circumstances allow, feel free to add something to spice it up! Try to make it funny at times. Why not?\n\n\u201cWe learn best through stories. We absorb numbers, facts, and details, but they stay in our heads because we tie them to stories\u201d – Chris Brogan, American journalist and marketing consultant\n\u201cPeople think about stories, not statistics. That\u2019s why marketers should master the art of storytelling\u201d – Arianna Huffington, founder of Huffington Post\nEvery job is in itself stressful and carries great responsibility. Funny details relax the mood, and they\u2019ll also surely be remembered by the audience! And finally remember what writer and civil rights activist Maya Angelou said: \u201cAt the end of the day, people won\u2019t remember what you said or did, they will remember how you made them feel.\u201d\nThe post Storytelling in Business appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-04-17T15:41:10+02:00", "date_modified": "2019-04-17T15:41:10+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-77.jpg", "tags": [ "business", "products", "services", "storytelling", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/storytelling-in-business-introduction-in-29th-issue-of-seebtm-magazine/", "url": "https://www.seebtm.com/en/storytelling-in-business-introduction-in-29th-issue-of-seebtm-magazine/", "title": "Storytelling in Business \u2013 Introduction in 29th Issue of SEEbtm Magazine", "content_html": "We are overwhelmed by products and services in all areas. We remember and use mostly those that have a story behind them. A story about being different from others, a story about starting the business, growing it, and overcoming obstacles, a story about the design or brand, a story about the employees, a story about success or even failure.
\n![\"Miona](\"https://www.seebtm.com/wp-content/uploads/Uvod.jpg\" "\\"Miona")
The human brain is more likely to detect \u2013 and then remember \u2013 a good story over a bunch of statistical reports and numbers that describe the business or product information. This should be kept in mind when marketing and selling. What\u2019s behind a successful gaming company? World-class graphics, animation, and much more, but above all \u2013 a good story. What\u2019s behind a successful beauty company? Top-notch ingredients, formulas, and packaging, but above all the feeling it sparks in the consumer. And this feeling depends on the story that goes with the product.
\nThe same goes for literally everything \u2013 the clothes we wear, the food we buy, the hotel we stay at, the places we choose to travel, which movie to watch, and so on. Story captures attention, and attention awakens emotions. We can\u2019t sell products or services if we don\u2019t inspire \u201csomething\u201d in the consumer. Preferably a desire to be part of our story.
\nMiona Milic,
\nEditor-in-Chief
\nThe post Storytelling in Business – Introduction in 29th Issue of SEEbtm Magazine appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Solving many personal and business needs used to be a challenge. Today, the challenge is coming up with an idea, product, or service that does not already exist.\nWe are overwhelmed by products and services in all areas. We remember and use mostly those that have a story behind them. A story about being different from others, a story about starting the business, growing it, and overcoming obstacles, a story about the design or brand, a story about the employees, a story about success or even failure.\nMiona Milic\nThe human brain is more likely to detect \u2013 and then remember \u2013 a good story over a bunch of statistical reports and numbers that describe the business or product information. This should be kept in mind when marketing and selling. What\u2019s behind a successful gaming company? World-class graphics, animation, and much more, but above all \u2013 a good story. What\u2019s behind a successful beauty company? Top-notch ingredients, formulas, and packaging, but above all the feeling it sparks in the consumer. And this feeling depends on the story that goes with the product.\nThe same goes for literally everything \u2013 the clothes we wear, the food we buy, the hotel we stay at, the places we choose to travel, which movie to watch, and so on. Story captures attention, and attention awakens emotions. We can\u2019t sell products or services if we don\u2019t inspire \u201csomething\u201d in the consumer. Preferably a desire to be part of our story.\nMiona Milic,\nEditor-in-Chief\nThe post Storytelling in Business – Introduction in 29th Issue of SEEbtm Magazine appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-04-02T11:13:22+02:00", "date_modified": "2019-04-02T11:13:22+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-74.jpg", "tags": [ "business", "good story", "storytelling", "Hot topics", "MUST READ", "NEWS" ] } ] }