Quietly and with renewed vigour and determination, South Africa’s bid committee dusted themselves off and in December 2002 notified FIFA of their intention to bid for the 2010 FIFA World Cup![\"\u2122\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png\")
. On 30 May 2003, South Africa’s intention was reaffirmed by way of their government and South African Football Association guarantees to FIFA. Initial awareness for the bid was created by inviting FIFA Executive members to South Africa’s local and international 2010 bid launch events. Several meetings were held with FIFA President Joseph S. Blatter during 2003.
South Africa’s message was simple but powerful. It had the best stadia facilities in Africa, many already in existence, some to be upgraded, and some new. It had strong commercial backing from leading international corporations, the continent’s largest and most stable economy, a sophisticated media and broadcast industry and a huge South African support base from its millions of citizens.
\nAfter thousands of hours of flying around the world, hundreds of hours of meetings and frenetic lobbying, South Africa’s Bid Committee traveled to Zurich for the announcement of the 2010 FIFA World Cup hosts in May 2004.
\n_______
\nSports tourism is a worldwide money-spinner, estimated to be worth 600 billion dollars a year, attracting high-end spend from millions of sporting fans worldwide.
\n![\"Bid](\"https://www.seebtm.com/wp-content/uploads/Bid-Announcement3-1.jpg\" "\\"Bid")
Sport is, in itself, attractive, but this attractiveness is realized through competitions – events – which have to be organized at a particular time and place, in accordance with specific rules.
Competitive sport differs from recreation mainly because it is a sort of ritual, it is standardized, and does not tolerate other, new and free forms of activity.
\nIf a competition, conducted in one or several locations, turns into a system accompanied by activities characteristic of the formation of an integral tourist product, then a sports touristic event is created. The sport will be the primary component, the main value of the offer, but the other values and forms of the offer should be there, and should be stimulating and complementary.\u00a0 However, there is also the possibility that in some tourist products the sport will be an accompanying event, but so strongly visible that it will decisively influence the overall impression
\nSouth Africa will be the centre of the world\u2019s attention as the country hosts the 2010 FIFA World Cup for the first time in Africa.
The 2010 FIFA World Cup will be the biggest cultural and sporting festival South Africa will ever experience according to Japanese football legend, Hidetoshi Nakata, who is in South Africa as part of the FIFA World Cup Trophy Tour by Coca-Cola.
![\"Diego](\"https://www.seebtm.com/wp-content/uploads/Diego-Maradona-visits-Soccer-City-Stadium2-.jpg\" "\\"Diego")
Cape Town is a diverse city and is regarded as the melting point for various different cultures in Southern Africa. One would be hard pressed to find a reason not to fall in love with one of South Africa’s most iconic city, Cape Town.
It has one of the most idyllic settings – nestled between the ocean and breath-taking mountains. The iconic Table Mountain rises 1,086 above the city and has served as a mariner’s landmark. On a clear day, the flat-topped mountain is visible 200km out to sea.
\nThe “Mother city”, as Cape Town is known in South Africa, has an abundance of contrasting activities from lounging on the Atlantic seaboard’s popular beaches to exploring the vividly painted area of the Bo-Kaap. Hout Bay is a hub for fishing, especially tuna and crayfish, and the historical naval base at Simon’s Town has a fascinating past.
\nOne of the most artistic football venues in South Africa, the newly-built Green Point Stadium is situated in one of the much sought-after areas in the city of Cape Town. Green Point Stadium is one of the two semi-final venues for the FIFA World Cup.
FIFA Secretary-General Jerome Valcke has described the newly-built Cape Town Stadium as “perfect.”
\n“It’s just an amazing stadium, and all the teams who play in Cape Town, will play in a perfect place.”
\nWithout wanting to be biased regarding other host cities, he said Cape Town is “one of the most beautiful in the country”.
The stadium, which has an exterior that is covered with noise-reducing cladding has a capacity of 70,000 and is scheduled for completion in December 2009. The Green Point Common, on which the new 2010 stadium is being built, was originally much larger than what now remains, and included most of the land between the sea and Signal Hill, stretching from the city centre towards Sea Point.
\n![\"Tzaneen](\"https://www.seebtm.com/wp-content/uploads/Polokwanee.jpg\" "\\"Tzaneen")
Football supporters who travel to South Africa for the 2010 FIFA World Cup will receive the traditional warm South African welcome irrespective of which of the nine host cities they visit. Cape Town, Durban, Johannesburg, Mangaung/Bloemfontein, Nelson Mandela Bay/Port Elizabeth, Nelspruit, Polokwane, Rustenburg and Tshwane/Pretoria will host all of the 64 games over the one month long tournament from 11 June to 11 July 2010 but for Mayor of Cape Town, Dan Plato, it is team work that will win the game.
\u201cWe are more than ready to host all the fans during the 2010 World Cup and hopefully thereafter they will return as tourists without their teams. This World Cup will offer visitors a chance to explore the country’s attractions and major tourism spots and allow the world to get to know and appreciate South Africa and the continent better\u201d, said Dr Danny Jordaan.
\nThe post AFRICA’S TIME HAS COME appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "South Africa made its final presentation to FIFA’s Executive Committee on the eve of the 15 May vote. Nelson Mandela spoke of South Africa’s “committed and dedicated team” and President Mbeki passionately spoke of how “Africa’s time has come.”\nQuietly and with renewed vigour and determination, South Africa’s bid committee dusted themselves off and in December 2002 notified FIFA of their intention to bid for the 2010 FIFA World Cup. On 30 May 2003, South Africa’s intention was reaffirmed by way of their government and South African Football Association guarantees to FIFA. Initial awareness for the bid was created by inviting FIFA Executive members to South Africa’s local and international 2010 bid launch events. Several meetings were held with FIFA President Joseph S. Blatter during 2003.\nSouth Africa’s message was simple but powerful. It had the best stadia facilities in Africa, many already in existence, some to be upgraded, and some new. It had strong commercial backing from leading international corporations, the continent’s largest and most stable economy, a sophisticated media and broadcast industry and a huge South African support base from its millions of citizens.\nAfter thousands of hours of flying around the world, hundreds of hours of meetings and frenetic lobbying, South Africa’s Bid Committee traveled to Zurich for the announcement of the 2010 FIFA World Cup hosts in May 2004.\n_______\nSports tourism is a worldwide money-spinner, estimated to be worth 600 billion dollars a year, attracting high-end spend from millions of sporting fans worldwide.\nSport is, in itself, attractive, but this attractiveness is realized through competitions – events – which have to be organized at a particular time and place, in accordance with specific rules.\nCompetitive sport differs from recreation mainly because it is a sort of ritual, it is standardized, and does not tolerate other, new and free forms of activity.\nIf a competition, conducted in one or several locations, turns into a system accompanied by activities characteristic of the formation of an integral tourist product, then a sports touristic event is created. The sport will be the primary component, the main value of the offer, but the other values and forms of the offer should be there, and should be stimulating and complementary.\u00a0 However, there is also the possibility that in some tourist products the sport will be an accompanying event, but so strongly visible that it will decisively influence the overall impression\nSouth Africa will be the centre of the world\u2019s attention as the country hosts the 2010 FIFA World Cup for the first time in Africa.\nThe 2010 FIFA World Cup will be the biggest cultural and sporting festival South Africa will ever experience according to Japanese football legend, Hidetoshi Nakata, who is in South Africa as part of the FIFA World Cup Trophy Tour by Coca-Cola.\nCape Town is a diverse city and is regarded as the melting point for various different cultures in Southern Africa. One would be hard pressed to find a reason not to fall in love with one of South Africa’s most iconic city, Cape Town.\nIt has one of the most idyllic settings – nestled between the ocean and breath-taking mountains. The iconic Table Mountain rises 1,086 above the city and has served as a mariner’s landmark. On a clear day, the flat-topped mountain is visible 200km out to sea.\nThe “Mother city”, as Cape Town is known in South Africa, has an abundance of contrasting activities from lounging on the Atlantic seaboard’s popular beaches to exploring the vividly painted area of the Bo-Kaap. Hout Bay is a hub for fishing, especially tuna and crayfish, and the historical naval base at Simon’s Town has a fascinating past.\nOne of the most artistic football venues in South Africa, the newly-built Green Point Stadium is situated in one of the much sought-after areas in the city of Cape Town. Green Point Stadium is one of the two semi-final venues for the FIFA World Cup.\nFIFA Secretary-General Jerome Valcke has described the newly-built Cape Town Stadium as “perfect.”\n“It’s just an amazing stadium, and all the teams who play in Cape Town, will play in a perfect place.”\nWithout wanting to be biased regarding other host cities, he said Cape Town is “one of the most beautiful in the country”.\nThe stadium, which has an exterior that is covered with noise-reducing cladding has a capacity of 70,000 and is scheduled for completion in December 2009. The Green Point Common, on which the new 2010 stadium is being built, was originally much larger than what now remains, and included most of the land between the sea and Signal Hill, stretching from the city centre towards Sea Point.\nFootball supporters who travel to South Africa for the 2010 FIFA World Cup will receive the traditional warm South African welcome irrespective of which of the nine host cities they visit. Cape Town, Durban, Johannesburg, Mangaung/Bloemfontein, Nelson Mandela Bay/Port Elizabeth, Nelspruit, Polokwane, Rustenburg and Tshwane/Pretoria will host all of the 64 games over the one month long tournament from 11 June to 11 July 2010 but for Mayor of Cape Town, Dan Plato, it is team work that will win the game.\n\u201cWe are more than ready to host all the fans during the 2010 World Cup and hopefully thereafter they will return as tourists without their teams. This World Cup will offer visitors a chance to explore the country’s attractions and major tourism spots and allow the world to get to know and appreciate South Africa and the continent better\u201d, said Dr Danny Jordaan.\nThe post AFRICA’S TIME HAS COME appeared first on SEE Business travel & meetings magazine.", "date_published": "2010-12-09T16:27:21+01:00", "date_modified": "2016-12-08T12:54:02+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Cape-Town-Stadium1.jpg", "tags": [ "2010 FIFA World Cup", "South Africa", "Hot topics" ] }, { "id": "https://www.seebtm.com/en/tickets-at-green-point-stadium-have-been-selling-like-the-proverbial-hot-cakes/", "url": "https://www.seebtm.com/en/tickets-at-green-point-stadium-have-been-selling-like-the-proverbial-hot-cakes/", "title": "TICKETS AT GREEN POINT STADIUM HAVE BEEN SELLING LIKE THE PROVERBIAL HOT CAKES", "content_html": "His involvement in tourism began in 1994 with the purchase of the Hout Bay Hotel in Cape Town, South Africa. From 1998 Rick was a pioneer in the greater Cape Town tourism industry where, as CEO of Cape Metropolitan Tourism he introduced numerous innovative marketing concepts such as Cape Town\u2019s \u2018Secret Season’, BestCities.net, Beautiful Bays and Great Wine Capitals of the World.
\nCurrently Rick is managing the company named The Business Tourism Company, and during his working experience he also managed to come to Serbia in 2008 and to show, as a consultant and a lecturer, how to position the products and make progress in business tourism later on. His hometown is Cape Town, and considering this city\u2019s huge popularity at the moment, the timing is more than perfect for sharing a part of Rick\u2019s experience with the readers encountering a MICE product.
\n1. Through your leadership, Cape Town rose from 51 to 30 on the ICCA list of top international conference and incentive cities in 2000. Could you describe for SEEbtm magazine what challenges you had on your way to popularize and build MICE industry of South Africa and implement new innovative marketing concepts?
\nComing out of the post-apartheid era we identified tourism as an economic driver to help kick start the destination. The Greater Cape Town area\u2019s major challenge from an arrivals point of view lay between May and September \u2013 our winter. The need to deliver an all-year-round destination and to combat the seasonality trough gave birth to the Cape Town Convention Bureau and the Cape Town International Convention Centre. This was the start of the focus on the MICE sector which today continues to grow from strength to strength.
\n![](\"https://www.seebtm.com/wp-content/uploads/Bid-Announcement2-.jpg\" "\\"Bid")
2. One of the major challenges at the time (1997) was a lack of industry knowledge and appreciation of the merits of this sector, particularly the job creation benefits. This was addressed via a comprehensive training / professional development programme.\u00a0 After solid planning the destination started to climb the ICCA rankings ladder to the benefit of all stakeholders. South Africa will be the centre of the world\u2019s attention as the country hosts the 2010 FIFA World Cup for the first time in Africa. This comes with numerous challenges and demands on the country\u2019s resources. Could you tell us more about The Green Goal programme and how do you see potential of South Africa during manifestation and after it finishes?
The Host City of Cape Town has committed to responsible environmental management during the World Cup as well as leaving a legacy for its people afterwards. \u2018Green Goal 2010\u2019 is a programme that minimizes waste, uses energy efficiently, consumes water sparingly and compensates for the event\u2019s carbon footprint.
\nThrough the programme focus has been placed on practicing responsible tourism and infrastructure was planned and constructed with future generations in mind.
\nThis will ensure a lasting legacy for the city after the final whistle blows. An example of one of the \u2018Green Goal\u2019 targets is the indigenous landscaping in the parklands around the beautiful new Cape Town stadium \u2013 60 hectares of public open space and gardens have been developed.
\n3. What about social legacy of this manifestation? How much will this improve lives of ordinary people who live in the destination?
\nWe are expecting somewhere between 300,000 and 480,000 foreign fans to arrive in South Africa for the tournament, spending US$ 1.17 Billion. This investment will be spread primarily in the tourist Mecca\u2019s of the country such as the Kruger National Park, the Garden Route and Cape Town (Robben Island, Winelands).
\nAccording to research the 2010 FIFA World Cup will contribute R 55.7 billion to the South African economy and generate a total of 415,400 jobs.
\nIn addition to this, in the run up to the event there has been strong focus on procurement policies supporting and further enhancing black economic empowerment and strengthening small and medium sized enterprises.
\n4. How South Africa looks like at the time of preparation for the World Cup? Now the start date is very close. Is it possible to notice bigger euphoria on citizens of South Africa?
\n![\"Bid](\"https://www.seebtm.com/wp-content/uploads/Bid-Announcement3-.jpg\" "\\"Bid")
With just days to go before the kick off on the 11th June 2010 the country is ready to welcome its guests.
The football stadia have all been completed and have been given the \u2018thumbs up\u2019 by the LOC (Local Organizing Committee) and by FIFA.
\nAirports, hotels and restaurants are ready to warmly receive visitors \u2013 especially those from Serbia.
\nThe nation and continent are electrified in their anticipation with specific world cup songs being created, as well as the special \u2018diski dance\u2019 (check it out on the web). And the vuvuzela\u2019s (S.A.\u2019s football trumpets) are already to be heard everywhere!
\n5. The Business Tourism Company\u2019s \u2018Training and Brainstorming\u2019 workshops were organized in Serbia, having goal to develop exciting and profitable ideas that will rejuvenate tourism of Serbia\u00a0 growth strategy plan as well as the energy of the team. What could you say about Serbia and South East Europe region when it comes to C&I market?
\nSerbia and South East Europe is a meeting destination just waiting to be truly discovered. The great work being steered by organizations such as the NTO (National Tourism Organization), the Belgrade and Novi Sad Tourism Organizations for example, is helping elevate the country and region\u2019s attractiveness and appeal. Just watch the ICCA rankings and you\u2019ll see how the country is clawing its way upwards.
\n6. In one article about you, you were mentioning how cycling is very close to your heart and this is why your biggest inspiration is Lance Armstrong. Is he still the biggest inspiration?
\n![\"Tourist-attraction-Northern-Cape\"](\"https://www.seebtm.com/wp-content/uploads/Tourist-attraction-Northern.jpg\" "\\"Tourist-attraction-Northern-Cape\\"")
Cycling as a sport is very much part of my health regime and seven times Tour de France winner Lance Armstrong remains a motivational icon. He was recently in Cape Town to ride our Cape Argus Cycle Tour, the largest timed cycle event in the world.
I will obviously be following him post the World Cup in the 2010 Tour de France as he bids to win his 8th tour.
\n7. And football? Have you already booked your seat at Green Point Stadium?
\nTickets at Green Point Stadium have been selling like the proverbial hot cakes and I\u2019m hoping that Serbia (or Slovenia) make the final stages of the tournament so that I get to see a South East European team play in my own back yard. That would be incredible.
\nThe post TICKETS AT GREEN POINT STADIUM HAVE BEEN SELLING LIKE THE PROVERBIAL HOT CAKES appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Rick\u2019s background is rooted in marketing and advertising. He was MD of two advertising agencies during his last 10 years in the industry.\nHis involvement in tourism began in 1994 with the purchase of the Hout Bay Hotel in Cape Town, South Africa. From 1998 Rick was a pioneer in the greater Cape Town tourism industry where, as CEO of Cape Metropolitan Tourism he introduced numerous innovative marketing concepts such as Cape Town\u2019s \u2018Secret Season’, BestCities.net, Beautiful Bays and Great Wine Capitals of the World.\nCurrently Rick is managing the company named The Business Tourism Company, and during his working experience he also managed to come to Serbia in 2008 and to show, as a consultant and a lecturer, how to position the products and make progress in business tourism later on. His hometown is Cape Town, and considering this city\u2019s huge popularity at the moment, the timing is more than perfect for sharing a part of Rick\u2019s experience with the readers encountering a MICE product.\n1. Through your leadership, Cape Town rose from 51 to 30 on the ICCA list of top international conference and incentive cities in 2000. Could you describe for SEEbtm magazine what challenges you had on your way to popularize and build MICE industry of South Africa and implement new innovative marketing concepts?\nComing out of the post-apartheid era we identified tourism as an economic driver to help kick start the destination. The Greater Cape Town area\u2019s major challenge from an arrivals point of view lay between May and September \u2013 our winter. The need to deliver an all-year-round destination and to combat the seasonality trough gave birth to the Cape Town Convention Bureau and the Cape Town International Convention Centre. This was the start of the focus on the MICE sector which today continues to grow from strength to strength.\n2. One of the major challenges at the time (1997) was a lack of industry knowledge and appreciation of the merits of this sector, particularly the job creation benefits. This was addressed via a comprehensive training / professional development programme.\u00a0 After solid planning the destination started to climb the ICCA rankings ladder to the benefit of all stakeholders. South Africa will be the centre of the world\u2019s attention as the country hosts the 2010 FIFA World Cup for the first time in Africa. This comes with numerous challenges and demands on the country\u2019s resources. Could you tell us more about The Green Goal programme and how do you see potential of South Africa during manifestation and after it finishes?\nThe Host City of Cape Town has committed to responsible environmental management during the World Cup as well as leaving a legacy for its people afterwards. \u2018Green Goal 2010\u2019 is a programme that minimizes waste, uses energy efficiently, consumes water sparingly and compensates for the event\u2019s carbon footprint.\nThrough the programme focus has been placed on practicing responsible tourism and infrastructure was planned and constructed with future generations in mind.\nThis will ensure a lasting legacy for the city after the final whistle blows. An example of one of the \u2018Green Goal\u2019 targets is the indigenous landscaping in the parklands around the beautiful new Cape Town stadium \u2013 60 hectares of public open space and gardens have been developed.\n3. What about social legacy of this manifestation? How much will this improve lives of ordinary people who live in the destination?\nWe are expecting somewhere between 300,000 and 480,000 foreign fans to arrive in South Africa for the tournament, spending US$ 1.17 Billion. This investment will be spread primarily in the tourist Mecca\u2019s of the country such as the Kruger National Park, the Garden Route and Cape Town (Robben Island, Winelands).\nAccording to research the 2010 FIFA World Cup will contribute R 55.7 billion to the South African economy and generate a total of 415,400 jobs.\nIn addition to this, in the run up to the event there has been strong focus on procurement policies supporting and further enhancing black economic empowerment and strengthening small and medium sized enterprises.\n4. How South Africa looks like at the time of preparation for the World Cup? Now the start date is very close. Is it possible to notice bigger euphoria on citizens of South Africa?\nWith just days to go before the kick off on the 11th June 2010 the country is ready to welcome its guests.\nThe football stadia have all been completed and have been given the \u2018thumbs up\u2019 by the LOC (Local Organizing Committee) and by FIFA.\nAirports, hotels and restaurants are ready to warmly receive visitors \u2013 especially those from Serbia.\nThe nation and continent are electrified in their anticipation with specific world cup songs being created, as well as the special \u2018diski dance\u2019 (check it out on the web). And the vuvuzela\u2019s (S.A.\u2019s football trumpets) are already to be heard everywhere!\n5. The Business Tourism Company\u2019s \u2018Training and Brainstorming\u2019 workshops were organized in Serbia, having goal to develop exciting and profitable ideas that will rejuvenate tourism of Serbia\u00a0 growth strategy plan as well as the energy of the team. What could you say about Serbia and South East Europe region when it comes to C&I market?\nSerbia and South East Europe is a meeting destination just waiting to be truly discovered. The great work being steered by organizations such as the NTO (National Tourism Organization), the Belgrade and Novi Sad Tourism Organizations for example, is helping elevate the country and region\u2019s attractiveness and appeal. Just watch the ICCA rankings and you\u2019ll see how the country is clawing its way upwards.\n6. In one article about you, you were mentioning how cycling is very close to your heart and this is why your biggest inspiration is Lance Armstrong. Is he still the biggest inspiration?\nCycling as a sport is very much part of my health regime and seven times Tour de France winner Lance Armstrong remains a motivational icon. He was recently in Cape Town to ride our Cape Argus Cycle Tour, the largest timed cycle event in the world.\nI will obviously be following him post the World Cup in the 2010 Tour de France as he bids to win his 8th tour.\n7. And football? Have you already booked your seat at Green Point Stadium?\nTickets at Green Point Stadium have been selling like the proverbial hot cakes and I\u2019m hoping that Serbia (or Slovenia) make the final stages of the tournament so that I get to see a South East European team play in my own back yard. That would be incredible.\nThe post TICKETS AT GREEN POINT STADIUM HAVE BEEN SELLING LIKE THE PROVERBIAL HOT CAKES appeared first on SEE Business travel & meetings magazine.", "date_published": "2010-10-13T15:54:16+02:00", "date_modified": "2016-12-09T10:59:18+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/On-the-platform-with-the-Pa.jpg", "tags": [ "Cape Town", "Rick Tailor", "South Africa", "Experts opinions", "MUST READ" ] } ] }