{
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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
    "items": [
        {
            "id": "https://www.seebtm.com/en/applying-sharing-economy-event-planning/",
            "url": "https://www.seebtm.com/en/applying-sharing-economy-event-planning/",
            "title": "Applying the Sharing Economy in Event Planning",
            "content_html": "<h2>Although the concept is not a novel one, last few years saw much talk about\u00a0the sharing economy. Here sharing or renting replace buying (accommodation,\u00a0equipment, devices, transportation, and the like) for the purpose of cutting\u00a0costs. Companies such as Airbnb, Uber, SnapGoods, and others are actually\u00a0pioneers of the concept.</h2>\n<p style=\"text-align: justify;\">PwC predicts that by 2025 the global\u00a0Sharing Economy will be worth\u00a0<strong>$335 billion</strong>. The UK is considered\u00a0to be the European capital of the\u00a0sharing economy, accounting for\u00a01 in 10 of the companies in this sector,\u00a0and as Ipsos Mori found, 18.5\u00a0million UK residents regularly use\u00a0apps and websites in the Sharing\u00a0Economy.</p>\n<p style=\"text-align: justify;\">In this issue of SEEbtm, we investigate\u00a0how much is the sharing economy\u00a0involved in event planning in\u00a0SEE region. The survey included\u00a0professionals\u00a0in the MICE industry \u2013\u00a0coming from hotels, agencies,\u00a0convention\u00a0bureaus, companies,\u00a0non-governmental organizations,\u00a0and ministries\u00a0\u2013 mostly working in\u00a0Serbia\u00a0and Croatia.</p>\n<p style=\"text-align: justify;\">The responses given by the survey\u00a0participants indicate that attention\u00a0is paid to the cost of employees coming\u00a0to work (60%), including also\u00a0those who <strong>sometimes use the concept\u00a0of sharing transport means\u00a0(32%), as well as those who do that\u00a0all the time (28%) </strong>(<em>chart 1</em>).</p>\n<figure id=\"attachment_28656\" aria-describedby=\"caption-attachment-28656\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-1.png\"><img class=\"size-full wp-image-28656\" src=\"https://www.seebtm.com/wp-content/uploads/chart-1.png\" alt=\"chart 1\" width=\"850\" height=\"474\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-1.png 850w, https://www.seebtm.com/wp-content/uploads/chart-1-300x167.png 300w, https://www.seebtm.com/wp-content/uploads/chart-1-768x428.png 768w, https://www.seebtm.com/wp-content/uploads/chart-1-696x388.png 696w, https://www.seebtm.com/wp-content/uploads/chart-1-753x420.png 753w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28656\" class=\"wp-caption-text\">chart 1</figcaption></figure>\n<p style=\"text-align: justify;\">The same concept is used even more\u00a0when planning an event, as much\u00a0as in 67% of cases.</p>\n<p style=\"text-align: justify;\">Most often, attendees\u00a0are provided\u00a0with shared transport, and if cars\u00a0are used, they share means of transport,\u00a0making sure that no seats are\u00a0wasted instead of people going by\u00a0themselves, except of course when\u00a0organization requires otherwise (for\u00a0lecturers, VIP guests, etc.).<br />\nWhat is important and interesting\u00a0to note is that the majority of international congresses, on their web\u00a0sites, now on the page\u00a0How to get\u00a0there or Transportation, in addition\u00a0to the standard options of public\u00a0transport and plane, <strong>includes the\u00a0possibility of car sharing</strong> with some\u00a0other participant of the Congress.</p>\n<p style=\"text-align: justify;\">When it comes to sharing equipment\u00a0(<em>chart 2</em>), local event planners don\u2019t\u00a0make it a habit. Namely, <strong>64% of them\u00a0didn\u2019t or at least not yet shared\u00a0equipment at their events.\u00a0</strong>This has been done several times so\u00a0far by 20% of the survey participants,\u00a0while 16% of them already do it\u00a0on regular basis.</p>\n<figure id=\"attachment_28657\" aria-describedby=\"caption-attachment-28657\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-2.png\"><img class=\"size-full wp-image-28657\" src=\"https://www.seebtm.com/wp-content/uploads/chart-2.png\" alt=\"chart 2\" width=\"850\" height=\"479\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-2.png 850w, https://www.seebtm.com/wp-content/uploads/chart-2-300x169.png 300w, https://www.seebtm.com/wp-content/uploads/chart-2-768x433.png 768w, https://www.seebtm.com/wp-content/uploads/chart-2-696x392.png 696w, https://www.seebtm.com/wp-content/uploads/chart-2-745x420.png 745w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28657\" class=\"wp-caption-text\">chart 2</figcaption></figure>\n<p style=\"text-align: justify;\">Sharing event decorations is even\u00a0more inconvenient in practice\u00a0(<em>chart 3</em>), although the percentage\u00a0of those who have managed to\u00a0apply this concept and save both\u00a0time and money this way is not\u00a0insignificant (29.2%).</p>\n<p style=\"text-align: justify;\"><strong>As for sharing supplies like furniture</strong>\u00a0or, for example, chairs or\u00a0barstools needed for larger events\u00a0(which happens\u00a0frequently), <strong>the\u00a0case is dif\u00adferent \u2013 as much as 45%\u00a0find solutions to this issue through\u00a0good collaboration or borrowing\u00a0equipment\u00a0from associates or\u00a0colleagues</strong> (<em>chart 4</em>).</p>\n<p style=\"text-align: justify;\">Another instance of applying the\u00a0smart concept of sharing in event\u00a0planning noted by the respondents\u00a0is<strong> collaborating with local communities\u00a0and tourism organizations</strong>.</p>\n<p style=\"text-align: justify;\">Of course, in this area, the focus is\u00a0mainly on sharing resources (services,\u00a0education, venues, or transportation),\u00a0when activities are synergic\u00a0and benefit both parties, without\u00a0the competitive element.</p>\n<figure id=\"attachment_28658\" aria-describedby=\"caption-attachment-28658\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-3.png\"><img class=\"size-full wp-image-28658\" src=\"https://www.seebtm.com/wp-content/uploads/chart-3.png\" alt=\"chart 3\" width=\"850\" height=\"474\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-3.png 850w, https://www.seebtm.com/wp-content/uploads/chart-3-300x167.png 300w, https://www.seebtm.com/wp-content/uploads/chart-3-768x428.png 768w, https://www.seebtm.com/wp-content/uploads/chart-3-696x388.png 696w, https://www.seebtm.com/wp-content/uploads/chart-3-753x420.png 753w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28658\" class=\"wp-caption-text\">chart 3</figcaption></figure>\n<p style=\"text-align: justify;\">\nWhen organizing events that address\u00a0similar issues, non-governmental\u00a0organizations, for example, try\u00a0to involve other organizations that\u00a0share their values, and therefore\u00a0also resources (venue, skills, etc.).</p>\n<p style=\"text-align: justify;\">As for the global hype for Airbnb\u00a0accommodation\u00a0services, here \u2013\u00a0among the professionals in the\u00a0MICE industry \u2013 the trend is far\u00a0from widespread but also not negligible.<br />\nHowever, <strong>only 7.6% use the service\u00a0frequently, while 77% haven\u2019t or\u00a0not yet used Airbnb\u2019s services for\u00a0business travel</strong> (<em>chart 6</em>).</p>\n<p style=\"text-align: justify;\">There\u2019s a slight difference between\u00a0business and personal travels.\u00a0When it comes to personal travel,\u00a0Airbnb services are somewhat more\u00a0common \u2013 they\u2019re used in 26.9%\u00a0of cases compared with 23% when\u00a0travelling on business.</p>\n<figure id=\"attachment_28660\" aria-describedby=\"caption-attachment-28660\" style=\"width: 851px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-4.png\"><img class=\"size-full wp-image-28660\" src=\"https://www.seebtm.com/wp-content/uploads/chart-4.png\" alt=\"chart 4\" width=\"851\" height=\"456\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-4.png 851w, https://www.seebtm.com/wp-content/uploads/chart-4-300x161.png 300w, https://www.seebtm.com/wp-content/uploads/chart-4-768x412.png 768w, https://www.seebtm.com/wp-content/uploads/chart-4-696x373.png 696w, https://www.seebtm.com/wp-content/uploads/chart-4-784x420.png 784w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></a><figcaption id=\"caption-attachment-28660\" class=\"wp-caption-text\">chart 4</figcaption></figure>\n<p style=\"text-align: justify;\">\nAs reported by the survey participants,\u00a0the main issue in applying\u00a0the sharing economy in business\u00a0is <strong>uncertain quality (27.8% of respondents),\u00a0as well as the subject of\u00a0security (16.7%)</strong> (<em>chart 5</em>).</p>\n<p style=\"text-align: justify;\">We could also say that the number\u00a0of those not familiar with the concept\u00a0is considerable, as 27.8% of\u00a0the participants responded that the\u00a0approach never crossed their mind.<br />\nIt is safe to say that sharing economy\u00a0found its place in event planning\u00a0primarily in the sphere of equipment\u00a0sharing \u2013 furniture, such as\u00a0conference chairs, bar tables, etc.</p>\n<p style=\"text-align: justify;\">This is partially due to the lowest\u00a0risk upon using and possible damage.\u00a0Technical equipment and\u00a0decoration sharing is still timidly\u00a0used, but we can expect its growth,\u00a0once these practices get more\u00a0elaborated.<br />\nFor example, decorators and people\u00a0from the technical sector may offer\u00a0the option of sharing with other\u00a0planners, with suitable types of\u00a0decoration and equipment.</p>\n<figure id=\"attachment_28661\" aria-describedby=\"caption-attachment-28661\" style=\"width: 851px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-5.png\"><img class=\"size-full wp-image-28661\" src=\"https://www.seebtm.com/wp-content/uploads/chart-5.png\" alt=\"chart 5\" width=\"851\" height=\"455\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-5.png 851w, https://www.seebtm.com/wp-content/uploads/chart-5-300x160.png 300w, https://www.seebtm.com/wp-content/uploads/chart-5-768x411.png 768w, https://www.seebtm.com/wp-content/uploads/chart-5-696x372.png 696w, https://www.seebtm.com/wp-content/uploads/chart-5-786x420.png 786w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></a><figcaption id=\"caption-attachment-28661\" class=\"wp-caption-text\">chart 5</figcaption></figure>\n<p style=\"text-align: justify;\">Meanwhile, economic and environmental\u00a0awareness on vehicle sharing\u00a0is, surely, yet to grow.<br />\nSo in the future, majority of companies\u00a0will have established transportation\u00a0sharing routines, whilst when\u00a0business trips and transportation\u00a0for events are in question, we can\u00a0positively say that they already have\u00a0established routines.</p>\n<p style=\"text-align: justify;\">Maybe the number of those who\u00a0have individual transportation organized\u00a0just for them in cases which\u00a0are not high priority, will decrease.<br />\nThis is more connected to the local\u00a0and social legacy of events, but in\u00a0the future, the awareness\u00a0on the\u00a0food left over after events\u00a0is to be,\u00a0and will be, raised. There should\u00a0be a predefined plan on donation\u00a0of the food left from lunches, gala\u00a0dinners, etc.<br />\nNormally, we are talking about dozens\u00a0of kilos of food.</p>\n<figure id=\"attachment_28659\" aria-describedby=\"caption-attachment-28659\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-6.png\"><img class=\"size-full wp-image-28659\" src=\"https://www.seebtm.com/wp-content/uploads/chart-6.png\" alt=\"chart 6\" width=\"800\" height=\"285\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-6.png 800w, https://www.seebtm.com/wp-content/uploads/chart-6-300x107.png 300w, https://www.seebtm.com/wp-content/uploads/chart-6-768x274.png 768w, https://www.seebtm.com/wp-content/uploads/chart-6-696x248.png 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-28659\" class=\"wp-caption-text\">chart 6</figcaption></figure>\n<p style=\"text-align: justify;\">As far as Airbnb accommodation is\u00a0concerned, for now, their services\u00a0are not widely used in this region,\u00a0especially not for corporate travels,\u00a0so there is still no fear that this\u00a0platform\u00a0will have some greater\u00a0influence\u00a0on the hotels in the region.</p>\n<p style=\"text-align: justify;\">Yet, this trend shook up the global\u00a0hotel industry therefore we recommend\u00a0to carefully monitor the\u00a0movement of this trend.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/applying-sharing-economy-event-planning/\">Applying the Sharing Economy in Event Planning</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Although the concept is not a novel one, last few years saw much talk about\u00a0the sharing economy. Here sharing or renting replace buying (accommodation,\u00a0equipment, devices, transportation, and the like) for the purpose of cutting\u00a0costs. Companies such as Airbnb, Uber, SnapGoods, and others are actually\u00a0pioneers of the concept.\nPwC predicts that by 2025 the global\u00a0Sharing Economy will be worth\u00a0$335 billion. The UK is considered\u00a0to be the European capital of the\u00a0sharing economy, accounting for\u00a01 in 10 of the companies in this sector,\u00a0and as Ipsos Mori found, 18.5\u00a0million UK residents regularly use\u00a0apps and websites in the Sharing\u00a0Economy.\nIn this issue of SEEbtm, we investigate\u00a0how much is the sharing economy\u00a0involved in event planning in\u00a0SEE region. The survey included\u00a0professionals\u00a0in the MICE industry \u2013\u00a0coming from hotels, agencies,\u00a0convention\u00a0bureaus, companies,\u00a0non-governmental organizations,\u00a0and ministries\u00a0\u2013 mostly working in\u00a0Serbia\u00a0and Croatia.\nThe responses given by the survey\u00a0participants indicate that attention\u00a0is paid to the cost of employees coming\u00a0to work (60%), including also\u00a0those who sometimes use the concept\u00a0of sharing transport means\u00a0(32%), as well as those who do that\u00a0all the time (28%) (chart 1).\nchart 1\nThe same concept is used even more\u00a0when planning an event, as much\u00a0as in 67% of cases.\nMost often, attendees\u00a0are provided\u00a0with shared transport, and if cars\u00a0are used, they share means of transport,\u00a0making sure that no seats are\u00a0wasted instead of people going by\u00a0themselves, except of course when\u00a0organization requires otherwise (for\u00a0lecturers, VIP guests, etc.).\nWhat is important and interesting\u00a0to note is that the majority of international congresses, on their web\u00a0sites, now on the page\u00a0How to get\u00a0there or Transportation, in addition\u00a0to the standard options of public\u00a0transport and plane, includes the\u00a0possibility of car sharing with some\u00a0other participant of the Congress.\nWhen it comes to sharing equipment\u00a0(chart 2), local event planners don\u2019t\u00a0make it a habit. Namely, 64% of them\u00a0didn\u2019t or at least not yet shared\u00a0equipment at their events.\u00a0This has been done several times so\u00a0far by 20% of the survey participants,\u00a0while 16% of them already do it\u00a0on regular basis.\nchart 2\nSharing event decorations is even\u00a0more inconvenient in practice\u00a0(chart 3), although the percentage\u00a0of those who have managed to\u00a0apply this concept and save both\u00a0time and money this way is not\u00a0insignificant (29.2%).\nAs for sharing supplies like furniture\u00a0or, for example, chairs or\u00a0barstools needed for larger events\u00a0(which happens\u00a0frequently), the\u00a0case is dif\u00adferent \u2013 as much as 45%\u00a0find solutions to this issue through\u00a0good collaboration or borrowing\u00a0equipment\u00a0from associates or\u00a0colleagues (chart 4).\nAnother instance of applying the\u00a0smart concept of sharing in event\u00a0planning noted by the respondents\u00a0is collaborating with local communities\u00a0and tourism organizations.\nOf course, in this area, the focus is\u00a0mainly on sharing resources (services,\u00a0education, venues, or transportation),\u00a0when activities are synergic\u00a0and benefit both parties, without\u00a0the competitive element.\nchart 3\n\nWhen organizing events that address\u00a0similar issues, non-governmental\u00a0organizations, for example, try\u00a0to involve other organizations that\u00a0share their values, and therefore\u00a0also resources (venue, skills, etc.).\nAs for the global hype for Airbnb\u00a0accommodation\u00a0services, here \u2013\u00a0among the professionals in the\u00a0MICE industry \u2013 the trend is far\u00a0from widespread but also not negligible.\nHowever, only 7.6% use the service\u00a0frequently, while 77% haven\u2019t or\u00a0not yet used Airbnb\u2019s services for\u00a0business travel (chart 6).\nThere\u2019s a slight difference between\u00a0business and personal travels.\u00a0When it comes to personal travel,\u00a0Airbnb services are somewhat more\u00a0common \u2013 they\u2019re used in 26.9%\u00a0of cases compared with 23% when\u00a0travelling on business.\nchart 4\n\nAs reported by the survey participants,\u00a0the main issue in applying\u00a0the sharing economy in business\u00a0is uncertain quality (27.8% of respondents),\u00a0as well as the subject of\u00a0security (16.7%) (chart 5).\nWe could also say that the number\u00a0of those not familiar with the concept\u00a0is considerable, as 27.8% of\u00a0the participants responded that the\u00a0approach never crossed their mind.\nIt is safe to say that sharing economy\u00a0found its place in event planning\u00a0primarily in the sphere of equipment\u00a0sharing \u2013 furniture, such as\u00a0conference chairs, bar tables, etc.\nThis is partially due to the lowest\u00a0risk upon using and possible damage.\u00a0Technical equipment and\u00a0decoration sharing is still timidly\u00a0used, but we can expect its growth,\u00a0once these practices get more\u00a0elaborated.\nFor example, decorators and people\u00a0from the technical sector may offer\u00a0the option of sharing with other\u00a0planners, with suitable types of\u00a0decoration and equipment.\nchart 5\nMeanwhile, economic and environmental\u00a0awareness on vehicle sharing\u00a0is, surely, yet to grow.\nSo in the future, majority of companies\u00a0will have established transportation\u00a0sharing routines, whilst when\u00a0business trips and transportation\u00a0for events are in question, we can\u00a0positively say that they already have\u00a0established routines.\nMaybe the number of those who\u00a0have individual transportation organized\u00a0just for them in cases which\u00a0are not high priority, will decrease.\nThis is more connected to the local\u00a0and social legacy of events, but in\u00a0the future, the awareness\u00a0on the\u00a0food left over after events\u00a0is to be,\u00a0and will be, raised. There should\u00a0be a predefined plan on donation\u00a0of the food left from lunches, gala\u00a0dinners, etc.\nNormally, we are talking about dozens\u00a0of kilos of food.\nchart 6\nAs far as Airbnb accommodation is\u00a0concerned, for now, their services\u00a0are not widely used in this region,\u00a0especially not for corporate travels,\u00a0so there is still no fear that this\u00a0platform\u00a0will have some greater\u00a0influence\u00a0on the hotels in the region.\nYet, this trend shook up the global\u00a0hotel industry therefore we recommend\u00a0to carefully monitor the\u00a0movement of this trend.\nThe post Applying the Sharing Economy in Event Planning appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2016-07-08T13:58:31+02:00",
            "date_modified": "2016-07-08T13:58:31+02:00",
            "author": {
                "name": "Miona Milic",
                "url": "https://www.seebtm.com/en/author/miona/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/anketa-ekonomija-deljenja.png",
            "tags": [
                "event organization",
                "event planning",
                "MICE",
                "reserach",
                "Statistics"
            ]
        }
    ]
}