{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/personalized-events/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/personalized-events/", "feed_url": "https://www.seebtm.com/en/tag/personalized-events/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/benefits-and-drawbacks-of-personalized-events/", "url": "https://www.seebtm.com/en/benefits-and-drawbacks-of-personalized-events/", "title": "Benefits and Drawbacks of Personalized Events", "content_html": "

Personalization has emerged as a global trend and indeed a must in event planning over the past few years, as well as one that is expected to come to the fore even more in the future. We set out to investigate how common personalized events are in our region and how much focus event planning puts on individual approach to every attendee and on customizing the event itself according to attendees\u2019 wishes and opinions, as well as what they mean to both attendees and companies that host them.

\n

More than half of the surveyed event planners in SEE reported that they had hosted events with elements of personaliza\u0004tion.

\n

This refers mainly to events that are tailored to attendees\u2019 wishes, where a\bttendees can influence the event\u2019s course by voti\u0004ng (or otherwise), and that apply personalized approach \u2013 whether through personally addressing a\bttendees, custom-made gi\u0006fts, personalized branding, and the like.

\n

A somewhat higher percentage \u2013 around 64% of the respondents \u2013 personally a ended an event of this kind.
\nThe examples that the region\u2019s event planners gave almost en\u0004tirely \u2013 as much as 90% of them \u2013 involved personalized gifts (corporate and birthday), personalized invites and messages (85%), and to a lesser degree personalized menus (25%), followed by grouping a\bttendees together depending on personal interests and other criteria, event evaluati\u0004on that also includes a\bttendees\u2019 personal a\fttiudes, and the like.\"\"

\n

Event planners believe that in most cases (81.8%), modern technologies (typically mobile apps) are the best tools for planning a personalized event.

\n

In addi\u0004tion, means to these ends in around 73% cases included personalized gifts and personalized branding and interior decorati\u0005on, as well as involving attendees in the event planning and development process, although to a lesser degree \u2013 27.3%.

\n

When it comes to benefits and drawbacks of personalized events, event planners are unanimous.

\n

They agree that it\u2019s something new, something different, and that\u2019s exactly what\u2019s needed in marke\u0004ting.

\n

They agree that this way clients are bound to better remember both the event and the host, every a\bttendee feels like the host and that their opinion is appreciated.

\n

Connecting with att\bendees is easier \u2013 the connection is an emoti\u0004onal one \u2013 and as a result, their loyalty grows.

\n

One drawback is the reduced ability to anti\u0005cipate the event\u2019s course: Once external factors are allowed to influence the planning, unexpected issues might arise.\"\"

\n

Another commonly reported drawback is that personalized events take much more effort, \u0005me, and hard work (as well as financial means).

\n

There\u2019s also the issue of logisti\u0005cs and the poten\u0005tial limitati\u0005ons of other resources when taking into considerati\u0004on the myriad wishes and personal opinions that might surface.

\n

Event planners believe that event personaliza\u0005tion is poised to become standard in event planning (54.5% respondents), and some believe that it already has (27.3%).

\n

Around 9% think that the answer to this ques\u0005tion depends mainly on companies\u2019 or target groups\u2019 industries, while also 9% believe that this trend won\u2019t last long nor become standard in the future.

\n

The post Benefits and Drawbacks of Personalized Events appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Personalization has emerged as a global trend and indeed a must in event planning over the past few years, as well as one that is expected to come to the fore even more in the future. We set out to investigate how common personalized events are in our region and how much focus event planning puts on individual approach to every attendee and on customizing the event itself according to attendees\u2019 wishes and opinions, as well as what they mean to both attendees and companies that host them.\nMore than half of the surveyed event planners in SEE reported that they had hosted events with elements of personaliza\u0004tion.\nThis refers mainly to events that are tailored to attendees\u2019 wishes, where a\bttendees can influence the event\u2019s course by voti\u0004ng (or otherwise), and that apply personalized approach \u2013 whether through personally addressing a\bttendees, custom-made gi\u0006fts, personalized branding, and the like.\nA somewhat higher percentage \u2013 around 64% of the respondents \u2013 personally a ended an event of this kind.\nThe examples that the region\u2019s event planners gave almost en\u0004tirely \u2013 as much as 90% of them \u2013 involved personalized gifts (corporate and birthday), personalized invites and messages (85%), and to a lesser degree personalized menus (25%), followed by grouping a\bttendees together depending on personal interests and other criteria, event evaluati\u0004on that also includes a\bttendees\u2019 personal a\fttiudes, and the like.\nEvent planners believe that in most cases (81.8%), modern technologies (typically mobile apps) are the best tools for planning a personalized event.\nIn addi\u0004tion, means to these ends in around 73% cases included personalized gifts and personalized branding and interior decorati\u0005on, as well as involving attendees in the event planning and development process, although to a lesser degree \u2013 27.3%.\nWhen it comes to benefits and drawbacks of personalized events, event planners are unanimous.\nThey agree that it\u2019s something new, something different, and that\u2019s exactly what\u2019s needed in marke\u0004ting.\nThey agree that this way clients are bound to better remember both the event and the host, every a\bttendee feels like the host and that their opinion is appreciated.\nConnecting with att\bendees is easier \u2013 the connection is an emoti\u0004onal one \u2013 and as a result, their loyalty grows.\nOne drawback is the reduced ability to anti\u0005cipate the event\u2019s course: Once external factors are allowed to influence the planning, unexpected issues might arise.\nAnother commonly reported drawback is that personalized events take much more effort, \u0005me, and hard work (as well as financial means).\nThere\u2019s also the issue of logisti\u0005cs and the poten\u0005tial limitati\u0005ons of other resources when taking into considerati\u0004on the myriad wishes and personal opinions that might surface.\nEvent planners believe that event personaliza\u0005tion is poised to become standard in event planning (54.5% respondents), and some believe that it already has (27.3%).\nAround 9% think that the answer to this ques\u0005tion depends mainly on companies\u2019 or target groups\u2019 industries, while also 9% believe that this trend won\u2019t last long nor become standard in the future.\nThe post Benefits and Drawbacks of Personalized Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-30T12:00:33+02:00", "date_modified": "2018-07-30T12:00:33+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-A-Satisfied-Customer-Is-The-Be-171477011.jpg", "tags": [ "Personalized Events", "research", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/take-your-event-attendees-measurements/", "url": "https://www.seebtm.com/en/take-your-event-attendees-measurements/", "title": "Take Your Event Attendees\u2019 Measurements", "content_html": "

You know that feeling you get on your birthday? It\u2019s all about you on that very day \u2013 the day you were born. And on that day, you are very special to your family, friends, and coworkers \u2013 really truly special. All day long. Everyone is trying to please you, pay special attention to you, and get you something you\u2019ve been wishing for all year. That day is de facto personalized just for you!

\n

Many are real-life examples that illustrate personalizati\u0004on. For instance, you go to the tailor
\nbecause you need a new costume or suit. You choose the fabric, the color, the design, and the length. Once you pick your op\u0004tions, the tailor takes your body measurements \u2013 your height, circumferences, and the rest. And \u2013 if he or she is experienced \u2013 you\u2019ll hear more
\nsuggesti\u0004ons or recommendati\u0004ons on your choices to make your new garment look as best as can be. Because that\u2019s the tailor\u2019s job. To bring your need as close to your wishes and possibili\u0004ties as possible. To create the feeling of uniqueness, something designed and intended
\nfor you alone. And how can we transpose this experience to event planning?

\n

Personaliza\u0004tion and customizati\u0004on of events tailored to the liking and wishes of a\bttendees have been in use for several years now. The reason is simple: The powerful impact that personaliza\u0004tion has on events in the eyes of a\bttendees is valued more than anything else \u2013 according to the latest research. This becomes one of the most relevant event performance indicators precisely because of that feeling that you ins\u0004gate in att\bendees \u2013 the feeling of uniqueness, special treatment, letti\fng them know that this thing has been made, created, and devised for them and them alone.

\n

\"\"

\n

Personal assistant

\n

Your event att\bendees develop the sense of personaliza\u0004tion from the very get go. And they need help with this. Here\u2019s an example. If your conventi\u0004on or a trade show have a website, you can set up a chatbot to be your personal assistant. Of course, the chatbot must be programmed to have all the details and informati\u0004on about the event, venue, schedule, workshop \u0004timetable, and talks. After registrati\u0005on, it will call you by your full name, wish you welcome, and ask you how it can help you or remind you that it is at your service if you have any ques\u0005tions or concerns. Tip: If the event is more formal, the chatbot should be privy to the terminology, while a less formal show requires a more relaxed tone of voice. Keep in mind that AI (arti\u0004ficial intelligence) learns and grows through interac\u0004tion with humans, so the type of ques\u0004tions that are asked should be germane.

\n

Engagement

\n

One of the eternal ques\u0004tions and concerns of event planners is how to up the percentage of a attendees who want to take part in the event. We have already discussed about how people are generally uncomfortable to get involved this way \u2013 some are shy, some can\u2019t pay att\ben\u0004tion close enough, and some are afraid of looking dumb in front of colleagues and associates. This is why most often people resort to technology. Social media walls, hashtags, or live polls are just some of the possible features. Technologies that are more advanced, such as VR (virtual reality), for example, increase the percentage of engagement and enable personalized experience through different products.

\n

Be a step ahead!

\n

At days-long events, att\bendees very oft\u0006en simply lose track of \u0004me. They forget what starts when, where the next talks is, when it starts, and how long it takes. To prevent this, there are apps that are developed just for this purpose for every event. In them, att\bendees can find the details they need along with the schedule. In additi\u0004on, everyone has different interests. That\u2019s why \u2013 as soon as in the planning preparati\u0004on stage \u2013 att\bendees should be surveyed about their interests and desires. When a user downloads the app, the app refers him or her to the workshops or trainings that are most similar to his or her goals or interests. Plus, you can add the op\u0004on to remind the user for example half an hour before the beginning of the session that it\u2019s \u0004me to go by e-mail or text message.

\n

\"\"

\n

Follow-up ac\u0005tivi\u0005es

\n

Once the event you hosted ends, it is always useful to have feedback from the a attendees themselves. Did they have a good \u0004me, what they liked most, what was most interes\u0004ting, what they enjoyed \u2013 as well as things that should be improved and worked on in order to leave a be\ber impression the next \u0004me. The most important thing is to conduct follow-up ac\u0005tiviti\u0005es while the impressions are sti\u0005ll fresh and the attendees sti\u0005ll remember the details. This is also a good way to round up the enti\u0004re event planning cycle \u2013 give it the star\u0004ting point and the finish line. This shows that you really care about the opinions of each a\bttendee and their impressions. And even if everything did not go according to plan, if there were some minor failures, the likelihood of your a\bttendees not holding it against you increases when you show the a\bttendees that you care about their opinions. In a way, this is actually a kind of investment in building a future relati\u0004onship.

\n

Privacy protec\u0005tion

\n

When it comes to personaliza\u0004tion, one aspect that is o\u0006en overlooked is privacy, which is of great importance. In the digital world we live in, the protec\u0005tion of private data has become inevitable. What matt\bers here is not to go overboard in the process of personalizati\u0004on! More o\u0006en than not people don\u2019t want to share too much personal information\u0004, so event planners should take parti\u0004cular care about this and take it account. Of course, personalizati\u0004on cannot be applied in every segment of event planning and personalization represents a budget cost and requires additi\u0004onal resources that are not quite small scale for the most part. However, this shouldn\u2019t be a problem if the ways or means that help you event a\bttendee feel special are carefully and cleverly chosen.

\n

\"\"

\n

Finally, if you are wondering how to create a personalized event, the answer is that you need to create a personalized feel. Just like when your tailor takes your measurements for a new costume or suit, you \u2013 as the event host \u2013 need to take your a\bttendees\u2019 measurements.

\n

The post Take Your Event Attendees\u2019 Measurements appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "You know that feeling you get on your birthday? It\u2019s all about you on that very day \u2013 the day you were born. And on that day, you are very special to your family, friends, and coworkers \u2013 really truly special. All day long. Everyone is trying to please you, pay special attention to you, and get you something you\u2019ve been wishing for all year. That day is de facto personalized just for you!\nMany are real-life examples that illustrate personalizati\u0004on. For instance, you go to the tailor\nbecause you need a new costume or suit. You choose the fabric, the color, the design, and the length. Once you pick your op\u0004tions, the tailor takes your body measurements \u2013 your height, circumferences, and the rest. And \u2013 if he or she is experienced \u2013 you\u2019ll hear more\nsuggesti\u0004ons or recommendati\u0004ons on your choices to make your new garment look as best as can be. Because that\u2019s the tailor\u2019s job. To bring your need as close to your wishes and possibili\u0004ties as possible. To create the feeling of uniqueness, something designed and intended\nfor you alone. And how can we transpose this experience to event planning?\nPersonaliza\u0004tion and customizati\u0004on of events tailored to the liking and wishes of a\bttendees have been in use for several years now. The reason is simple: The powerful impact that personaliza\u0004tion has on events in the eyes of a\bttendees is valued more than anything else \u2013 according to the latest research. This becomes one of the most relevant event performance indicators precisely because of that feeling that you ins\u0004gate in att\bendees \u2013 the feeling of uniqueness, special treatment, letti\fng them know that this thing has been made, created, and devised for them and them alone.\n\nPersonal assistant\nYour event att\bendees develop the sense of personaliza\u0004tion from the very get go. And they need help with this. Here\u2019s an example. If your conventi\u0004on or a trade show have a website, you can set up a chatbot to be your personal assistant. Of course, the chatbot must be programmed to have all the details and informati\u0004on about the event, venue, schedule, workshop \u0004timetable, and talks. After registrati\u0005on, it will call you by your full name, wish you welcome, and ask you how it can help you or remind you that it is at your service if you have any ques\u0005tions or concerns. Tip: If the event is more formal, the chatbot should be privy to the terminology, while a less formal show requires a more relaxed tone of voice. Keep in mind that AI (arti\u0004ficial intelligence) learns and grows through interac\u0004tion with humans, so the type of ques\u0004tions that are asked should be germane.\nEngagement\nOne of the eternal ques\u0004tions and concerns of event planners is how to up the percentage of a attendees who want to take part in the event. We have already discussed about how people are generally uncomfortable to get involved this way \u2013 some are shy, some can\u2019t pay att\ben\u0004tion close enough, and some are afraid of looking dumb in front of colleagues and associates. This is why most often people resort to technology. Social media walls, hashtags, or live polls are just some of the possible features. Technologies that are more advanced, such as VR (virtual reality), for example, increase the percentage of engagement and enable personalized experience through different products.\nBe a step ahead!\nAt days-long events, att\bendees very oft\u0006en simply lose track of \u0004me. They forget what starts when, where the next talks is, when it starts, and how long it takes. To prevent this, there are apps that are developed just for this purpose for every event. In them, att\bendees can find the details they need along with the schedule. In additi\u0004on, everyone has different interests. That\u2019s why \u2013 as soon as in the planning preparati\u0004on stage \u2013 att\bendees should be surveyed about their interests and desires. When a user downloads the app, the app refers him or her to the workshops or trainings that are most similar to his or her goals or interests. Plus, you can add the op\u0004on to remind the user for example half an hour before the beginning of the session that it\u2019s \u0004me to go by e-mail or text message.\n\nFollow-up ac\u0005tivi\u0005es\nOnce the event you hosted ends, it is always useful to have feedback from the a attendees themselves. Did they have a good \u0004me, what they liked most, what was most interes\u0004ting, what they enjoyed \u2013 as well as things that should be improved and worked on in order to leave a be\ber impression the next \u0004me. The most important thing is to conduct follow-up ac\u0005tiviti\u0005es while the impressions are sti\u0005ll fresh and the attendees sti\u0005ll remember the details. This is also a good way to round up the enti\u0004re event planning cycle \u2013 give it the star\u0004ting point and the finish line. This shows that you really care about the opinions of each a\bttendee and their impressions. And even if everything did not go according to plan, if there were some minor failures, the likelihood of your a\bttendees not holding it against you increases when you show the a\bttendees that you care about their opinions. In a way, this is actually a kind of investment in building a future relati\u0004onship.\nPrivacy protec\u0005tion\nWhen it comes to personaliza\u0004tion, one aspect that is o\u0006en overlooked is privacy, which is of great importance. In the digital world we live in, the protec\u0005tion of private data has become inevitable. What matt\bers here is not to go overboard in the process of personalizati\u0004on! More o\u0006en than not people don\u2019t want to share too much personal information\u0004, so event planners should take parti\u0004cular care about this and take it account. Of course, personalizati\u0004on cannot be applied in every segment of event planning and personalization represents a budget cost and requires additi\u0004onal resources that are not quite small scale for the most part. However, this shouldn\u2019t be a problem if the ways or means that help you event a\bttendee feel special are carefully and cleverly chosen.\n\nFinally, if you are wondering how to create a personalized event, the answer is that you need to create a personalized feel. Just like when your tailor takes your measurements for a new costume or suit, you \u2013 as the event host \u2013 need to take your a\bttendees\u2019 measurements.\nThe post Take Your Event Attendees\u2019 Measurements appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-19T13:27:37+02:00", "date_modified": "2018-07-19T13:27:37+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-51.jpg", "tags": [ "attendees", "data privacy", "GDPR", "Personalized Events", "Hot topics", "NEWS" ] }, { "id": "https://www.seebtm.com/en/personalized-events/", "url": "https://www.seebtm.com/en/personalized-events/", "title": "Personalized Events", "content_html": "

Surely you sometimes felt that most of the events you attend look like one another. And maybe even that you are just one person in a crowd of people attending the event.

\n
\"Miona
Miona Milic, Editor in Chief
\n

How can you make your event stand out? How can you make attendees at your reception, conference, or team building event feel that you are speaking to them directly and that every single person present is important to you and make being present important to them? Remember, EVERYONE likes to feel special and his or her presence appreciated. And the ultimate impression of the event largely comes from how you made your attendees feel.

\n

Personalization of events could solve this issue as one of the main trends in event planning not only for 2018 but already a few of years back. And in the future it is going to become standard. What is event personalization? It means tailoring the event to the participants, their professions, interests, and desires to the greatest extent possible; implementing direct communication whenever possible, for example with a personalized welcome letter in the hotel room or personalized gifts; designing activities and branding the event not only in line with the target audience but also TOGETHER with the participants.

\n

Event customization also means including the participants in the event design process itself. Using a survey to come up with the activity options or what happens next (using on-site event apps). For these reasons, we can expect more and more interactive displays at events, interactive floor or wall LED displays, Tweet walls, crowd-responsive lighting, and the like.

\n

The objective is to create as personalized and customized experience as possible by engaging and involving the participants in the planning process and the event course itself, as well as placing the focus on the individuality of each person. This way the participants will feel that they truly were part of the event and influenced its success. The success of the event now becomes also a personal achievement of each attendee. And that is exactly what every event strives to accomplish, right?

\n

Miona Milic,

\n

Editor-in-Chief

\n

The post Personalized Events appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Surely you sometimes felt that most of the events you attend look like one another. And maybe even that you are just one person in a crowd of people attending the event.\nMiona Milic, Editor in Chief\nHow can you make your event stand out? How can you make attendees at your reception, conference, or team building event feel that you are speaking to them directly and that every single person present is important to you and make being present important to them? Remember, EVERYONE likes to feel special and his or her presence appreciated. And the ultimate impression of the event largely comes from how you made your attendees feel.\nPersonalization of events could solve this issue as one of the main trends in event planning not only for 2018 but already a few of years back. And in the future it is going to become standard. What is event personalization? It means tailoring the event to the participants, their professions, interests, and desires to the greatest extent possible; implementing direct communication whenever possible, for example with a personalized welcome letter in the hotel room or personalized gifts; designing activities and branding the event not only in line with the target audience but also TOGETHER with the participants.\nEvent customization also means including the participants in the event design process itself. Using a survey to come up with the activity options or what happens next (using on-site event apps). For these reasons, we can expect more and more interactive displays at events, interactive floor or wall LED displays, Tweet walls, crowd-responsive lighting, and the like.\nThe objective is to create as personalized and customized experience as possible by engaging and involving the participants in the planning process and the event course itself, as well as placing the focus on the individuality of each person. This way the participants will feel that they truly were part of the event and influenced its success. The success of the event now becomes also a personal achievement of each attendee. And that is exactly what every event strives to accomplish, right?\nMiona Milic, \nEditor-in-Chief\nThe post Personalized Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-11T15:00:08+02:00", "date_modified": "2018-07-11T15:00:08+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/seebtm-fb.jpg", "tags": [ "events", "Personalized Events", "Hot topics", "NEWS" ] } ] }