![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3.jpg\")
The opposite process of personalization is called deculturation where single person becomes similar to other members of society.
\nThe post Personalization appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Personalization, in business terms and event organization industry, is used for a process that brings to modification and changes the environment of the user, such as, for instance, language, look, design, wishes, so everything becomes adjusted to user\u2019s needs and interests.\nThe opposite process of personalization is called deculturation where single person becomes similar to other members of society.\nThe post Personalization appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-08-22T10:03:17+02:00", "date_modified": "2018-08-22T10:03:17+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/seebtm-6.jpg", "tags": [ "personalization", "Term Dictionary" ] }, { "id": "https://www.seebtm.com/en/the-right-measure-of-personalization/", "url": "https://www.seebtm.com/en/the-right-measure-of-personalization/", "title": "The Right Measure of Personalization", "content_html": "The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?
\nWhat is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?
\nRegarding the details of the Return of Investment segment, a survey conducted by portal Eventsforce reveals that despite this rising trend, which is for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of the personaliza\u0005tion of the event. On the other hand, 44% of the respondents have a problem determining the right personaliza\u0005tion measure.
\nThe most popular personaliza\u0004tion methods, according to this survey, are invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication, i.e. those who will be in charge of the process of communication with the client and the participants.
\nNot much of a negligible percentage, 36%, of the event manager believes that the introducing of data protec\u0004tion regula\u0004ons \u2013 General Data Protec\u0005on Regula\u0005on (GDPR) will bring about considerable limita\u0004tions in the personalization of events.
\nOther challenges, or rather obstacles, are ques\u0004tions about what kind of data are needed by event organizers and what to do with the incorrect data they receive? The most effective tools that event planners use in the event personalizati\u0004on process are the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.
Large companies almost always use basic personaliza\u0005tion tools: they use personal names of parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.
\nFurthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. Be as brief, clear and precise as possible. If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are companies that deal with different types of educa\u0005on, personaliza\u0004tion for them involves multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic communicati\u0005ons. The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.
\nThe recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place. Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? The idea is to create a balance, not to irritate a participant.![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411.jpg\")
Since the entry into force of GDPR, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.
\nOn the other hand, event participants themselves need to know why organizers seek and collect data and how this will directly affect their impression of the event. In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:
\n\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events
\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect
\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.
The post The Right Measure of Personalization appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?\nWhat is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?\nRegarding the details of the Return of Investment segment, a survey conducted by portal Eventsforce reveals that despite this rising trend, which is for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of the personaliza\u0005tion of the event. On the other hand, 44% of the respondents have a problem determining the right personaliza\u0005tion measure.\nThe most popular personaliza\u0004tion methods, according to this survey, are invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication, i.e. those who will be in charge of the process of communication with the client and the participants.\nNot much of a negligible percentage, 36%, of the event manager believes that the introducing of data protec\u0004tion regula\u0004ons \u2013 General Data Protec\u0005on Regula\u0005on (GDPR) will bring about considerable limita\u0004tions in the personalization of events.\nOther challenges, or rather obstacles, are ques\u0004tions about what kind of data are needed by event organizers and what to do with the incorrect data they receive? The most effective tools that event planners use in the event personalizati\u0004on process are the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.\n\nLarge companies almost always use basic personaliza\u0005tion tools: they use personal names of parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.\nFurthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. Be as brief, clear and precise as possible. If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are companies that deal with different types of educa\u0005on, personaliza\u0004tion for them involves multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic communicati\u0005ons. The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.\nThe recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place. Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? The idea is to create a balance, not to irritate a participant.\nSince the entry into force of GDPR, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.\nOn the other hand, event participants themselves need to know why organizers seek and collect data and how this will directly affect their impression of the event. In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:\n\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.\nThe post The Right Measure of Personalization appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-24T12:15:11+02:00", "date_modified": "2018-07-24T12:15:11+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Business-People-At-Meeting-Vi-236285839.jpg", "tags": [ "business events", "event", "personalization", "Hot topics" ] } ] }