{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/people/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/people/", "feed_url": "https://www.seebtm.com/en/tag/people/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/why-do-people-love-stories/", "url": "https://www.seebtm.com/en/why-do-people-love-stories/", "title": "Why Do People Love Stories?", "content_html": "

Some of the first childhood memories are surely bedtime stories. Interestingly, there are in fact two observations here.

\n

One, from the child\u2019s perspective, which is a path to the sweetest carefree dreams, and the other from the perspective of an older family member \u2013 most often mom or dad \u2013 who use everything they have to make the child fall asleep as soon as possible in order to have some time before bed for themselves \"\ud83d\ude42\" But let\u2019s go back to storytelling. In addition to splitting between \u201cbad guys\u201d and \u201cgood guys\u201d, good and evil, ugly and beautiful \u2013 there\u2019s always a conclusion. An ethical lesson on life. Why something should or shouldn\u2019t be done. In this way,
\nexamples appropriate to the age imprint values deep into the child\u2019s consciousness to shape its life and philosophy. We can call this the beginning of storytelling, and we\u2019re not even aware of it at that age.

\n

\"\"

\n

History of storytelling

\n

Anthropologists say that storytelling is the most important thing for human existence and that it is common to every known culture. It\u2019s is a symbiotic exchange between the speaker and the listener \u2013 which is actually the exchange that we learn in childhood through daily negotiation. Just as our brain is able to detect patterns in visual forms, such as faces or shapes, it detects them also in sound, revealing patterns in the information it receives. Stories represent recognizable patterns, and that is precisely where we find meaning. We use stories to devise and build our world and share it with others.

\n

Philip Pullman, a celebrated British novelist, once said: \u201cAfter food, shelter, and socializing, stories are what we need most in the world.\u201d

\n

A study was conducted on this topic back in 1944 involving 34 people, college students in Massachusetts. They were shown a short film and asked to explain what was going on in it. In the film, two triangles and a circle were moving across a two-dimensional surface. The only other object on the screen was a fixed rectangle, partially open on one side. Only one of the respondents saw everything right: geometric shapes running across a plane. Everyone else came up with different stories to explain what was going on. Typically, the respondents saw the triangles as two men fighting and the circle as a woman trying to get away from the larger triangle. Instead of registering inanimate forms, they imagined people, and some of the explanations included: the circle was \u201cworried\u201d, the circle and the small triangle were \u201cinnocent young people\u201d, the big triangle was \u201cblinded by rage and frustration\u201d. Our impulse to discover the patterns of stories we see even when they\u2019re not there is that powerful!

\n

\"\"

\n

More reasons why stories matter

\n

Stories are, among other things, valuable because they can transpose our mind to another place, and in this new place we can accept things that we would probably laugh off in in the cruel real world. We can often see, for example, politicians creating stories for their campaigns and investing significant efforts and resources in talking to the public and keeping their stories going. Objectively, it\u2019s easier to understand the metaphor of a \u201cblue collar tightening around all those engaged in illegal activities\u201d, than discussing complex ways in which the police will curb the crime rate.

\n

Storytelling and business

\n

From the business perspective \u2013 any business \u2013 it\u2019s important to know that stories are an integral part of convincing and persuading. Everyone who is in some way involved in selling and/or marketing has long been aware of the fact that stories surpass giving or listing any information related to the product or service they promote and sell, precisely because stories are easier to understand! They\u2019re easier to remember, people think about them longer, and they remain stored in consumers minds. But don\u2019t forget that what is being told and how it is being told are equally important! Here we arrive at the key question: \u201cHow do we create good stories?\u201d

\n

\"\"

\n

\u201cThe world is ruled by those who tell stories.\u201d \u2013 Hopi Indian proverb

\n

\u201cStorytelling is the most powerful way today to present an idea to the world.\u201d – Robert McKee

\n

Think some more, and you will realize that advertising is not what sells a product or service. The story sells them! The way you present something verbally and visually. In the end, don\u2019t you find at least infinitely boring all those advertisements that in the most obvious way \u201cexplain\u201d how you need to buy or use something? You\u2019re wondering what\u2019s the secret? The secret is in what you\u2019re engaging with your story! You should engage the consumer or user\u2019s emotion, not their reason! Reason will almost always suggest that this new product might not be that good or that you don\u2019t really need it at this time, or to watch your spending this month… On the other hand, emotions are a completely different story. And
\nsome industries use it in their business because they get personal.

\n

\"\"

\n

If you want it worthwhile \u2013 Make It Personal!

\n

Take medicine, for instance. Medicine turned the fact that it is one of the most fragile and sensitive industries into its advantage. It\u2019s simple \u2013 you can\u2019t put a price on health, so experts in this field wisely used this. Try to think of any advertisement for a hospital, maternity clinic, health center… They all have something in common, which is that the emphasis is on the emotional engagement of the user. They are brimming with shots you can easily identify and relate to: family setting, smiling people, well-being, your loved ones with a new family member \u2013 all this thanks to the institution whose ad you\u2019re watching! Smart, right?

\n

The conclusion is to use storytelling and stories to spark the consumer\u2019s emotion. That\u2019s what gets you attention. And when you supplement the story with true facts, you get the most valuable thing \u2013 their trust!

\n

The post Why Do People Love Stories? appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Some of the first childhood memories are surely bedtime stories. Interestingly, there are in fact two observations here.\nOne, from the child\u2019s perspective, which is a path to the sweetest carefree dreams, and the other from the perspective of an older family member \u2013 most often mom or dad \u2013 who use everything they have to make the child fall asleep as soon as possible in order to have some time before bed for themselves But let\u2019s go back to storytelling. In addition to splitting between \u201cbad guys\u201d and \u201cgood guys\u201d, good and evil, ugly and beautiful \u2013 there\u2019s always a conclusion. An ethical lesson on life. Why something should or shouldn\u2019t be done. In this way,\nexamples appropriate to the age imprint values deep into the child\u2019s consciousness to shape its life and philosophy. We can call this the beginning of storytelling, and we\u2019re not even aware of it at that age.\n\nHistory of storytelling\nAnthropologists say that storytelling is the most important thing for human existence and that it is common to every known culture. It\u2019s is a symbiotic exchange between the speaker and the listener \u2013 which is actually the exchange that we learn in childhood through daily negotiation. Just as our brain is able to detect patterns in visual forms, such as faces or shapes, it detects them also in sound, revealing patterns in the information it receives. Stories represent recognizable patterns, and that is precisely where we find meaning. We use stories to devise and build our world and share it with others.\nPhilip Pullman, a celebrated British novelist, once said: \u201cAfter food, shelter, and socializing, stories are what we need most in the world.\u201d\nA study was conducted on this topic back in 1944 involving 34 people, college students in Massachusetts. They were shown a short film and asked to explain what was going on in it. In the film, two triangles and a circle were moving across a two-dimensional surface. The only other object on the screen was a fixed rectangle, partially open on one side. Only one of the respondents saw everything right: geometric shapes running across a plane. Everyone else came up with different stories to explain what was going on. Typically, the respondents saw the triangles as two men fighting and the circle as a woman trying to get away from the larger triangle. Instead of registering inanimate forms, they imagined people, and some of the explanations included: the circle was \u201cworried\u201d, the circle and the small triangle were \u201cinnocent young people\u201d, the big triangle was \u201cblinded by rage and frustration\u201d. Our impulse to discover the patterns of stories we see even when they\u2019re not there is that powerful!\n\nMore reasons why stories matter\nStories are, among other things, valuable because they can transpose our mind to another place, and in this new place we can accept things that we would probably laugh off in in the cruel real world. We can often see, for example, politicians creating stories for their campaigns and investing significant efforts and resources in talking to the public and keeping their stories going. Objectively, it\u2019s easier to understand the metaphor of a \u201cblue collar tightening around all those engaged in illegal activities\u201d, than discussing complex ways in which the police will curb the crime rate.\nStorytelling and business\nFrom the business perspective \u2013 any business \u2013 it\u2019s important to know that stories are an integral part of convincing and persuading. Everyone who is in some way involved in selling and/or marketing has long been aware of the fact that stories surpass giving or listing any information related to the product or service they promote and sell, precisely because stories are easier to understand! They\u2019re easier to remember, people think about them longer, and they remain stored in consumers minds. But don\u2019t forget that what is being told and how it is being told are equally important! Here we arrive at the key question: \u201cHow do we create good stories?\u201d\n\n\u201cThe world is ruled by those who tell stories.\u201d \u2013 Hopi Indian proverb\n\u201cStorytelling is the most powerful way today to present an idea to the world.\u201d – Robert McKee\nThink some more, and you will realize that advertising is not what sells a product or service. The story sells them! The way you present something verbally and visually. In the end, don\u2019t you find at least infinitely boring all those advertisements that in the most obvious way \u201cexplain\u201d how you need to buy or use something? You\u2019re wondering what\u2019s the secret? The secret is in what you\u2019re engaging with your story! You should engage the consumer or user\u2019s emotion, not their reason! Reason will almost always suggest that this new product might not be that good or that you don\u2019t really need it at this time, or to watch your spending this month… On the other hand, emotions are a completely different story. And\nsome industries use it in their business because they get personal.\n\nIf you want it worthwhile \u2013 Make It Personal!\nTake medicine, for instance. Medicine turned the fact that it is one of the most fragile and sensitive industries into its advantage. It\u2019s simple \u2013 you can\u2019t put a price on health, so experts in this field wisely used this. Try to think of any advertisement for a hospital, maternity clinic, health center… They all have something in common, which is that the emphasis is on the emotional engagement of the user. They are brimming with shots you can easily identify and relate to: family setting, smiling people, well-being, your loved ones with a new family member \u2013 all this thanks to the institution whose ad you\u2019re watching! Smart, right?\nThe conclusion is to use storytelling and stories to spark the consumer\u2019s emotion. That\u2019s what gets you attention. And when you supplement the story with true facts, you get the most valuable thing \u2013 their trust!\nThe post Why Do People Love Stories? appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-04-23T14:37:23+02:00", "date_modified": "2019-04-23T14:37:23+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-79.jpg", "tags": [ "people", "stories", "storytelling", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/events-are-about-5ps-people-planet-prosperity-peace-and-partnerships/", "url": "https://www.seebtm.com/en/events-are-about-5ps-people-planet-prosperity-peace-and-partnerships/", "title": "Events are about 5Ps (People, Planet, Prosperity, Peace and Partnerships)", "content_html": "

The 2030 Agenda of UN for\u00a0Sustainable Development from\u00a0September 2015 is a plan of action\u00a0for people, planet and prosperity.

\n

It also seeks to strengthen universal\u00a0peace in larger freedom.\u00a0This plan is possible to be implemented\u00a0only through collaborative\u00a0partnership of all countries and\u00a0stakeholders.\u00a0Sounds good. And yet, can we\u00a0say that those 5Ps actually also\u00a0represent the foundation of the\u00a0meetings and event industry?
\nIf we think about events from a broader perspective, we can say that the\u00a0basics of sustainable development, outlined in the 2030 Agenda of UN\u00a0for Sustainable Development, are actually also the basics of the meetings\u00a0industry.\u00a0Let\u2019s consider these five Ps in more detail from the events perspective.

\n

1 People

\n

Events are all about the people.\u00a0Without people there would be no\u00a0events. That is very clear.\u00a0Bringing together people who\u00a0share interests, occupations, or\u00a0goals; their networking, listening,\u00a0participating, sharing information,\u00a0and all other activities are at the\u00a0core of any event.

\n
\"People\"
People
\n

Lecturers, speakers, event managers,\u00a0and organizers, on the other\u00a0hand, are people without whom\u00a0events wouldn\u2019t even have their\u00a0inception. And without project\u00a0managers, assistants, servers, chefs,\u00a0performers, designers, volunteers,\u00a0and many others \u2013 they could also\u00a0never be realized. So, we can say\u00a0with certainty that people represents\u00a0the foundation of any event.

\n

Events are about equal chances\u00a0for everyone to participate,\u00a0to learn, to connect, to succeed.\u00a0Satisfied smiles on faces of\u00a0each participant and feeling of\u00a0common spirit among people\u00a0who prior the Event were\u00a0strangers\u00a0are probably the most\u00a0inspiring\u00a0and beautiful things\u00a0about\u00a0event industry.

\n

2 Planet

\n

\u00a0 \u00a0 \u00a03 Prosperity

\n

Conferences and conventions \u2013\u00a0especially those concerning science\u00a0and technology \u2013 are aimed at\u00a0preserving the planet, welfare and\u00a0healthcare, as well as better, more\u00a0comfortable living.\u00a0

\n

Most events can be divided into\u00a0conferences that directly address\u00a0environmental protection, sustainability,\u00a0and development; medical\u00a0and scientific conventions in all\u00a0fields of medicine and pharmacology;\u00a0and events organized by\u00a0government and non-government\u00a0organizations that protect certain\u00a0social groups and fight for certain\u00a0rights.

\n
\"Planet\"
Planet
\n

Of course, many events are meant\u00a0to promote the latest technology\u00a0and scientific achievements, whether\u00a0these be software programs or\u00a0devices for different uses, which\u00a0includes, for example, all events in\u00a0the IT and auto industries, but also\u00a0medicine, in terms of the latest\u00a0medical devices and equipment.
\nThere\u2019s also the latest technology\u00a0in construction, food production,\u00a0chemicals, and the like.

\n

The development of science and\u00a0technology has direct effects on\u00a0human health, comfort, and way\u00a0of living.

\n

There\u2019s technology that enables\u00a0advance diagnostics and patient\u00a0treatment, increases traffic safety,\u00a0or contributes to reducing gas\u00a0emissions or substances, while\u00a0the smart buildings concept entirely\u00a0changes the way we live.\u00a0As does the rapid advancement\u00a0of mobile technology.

\n

New ways of producing or\u00a0packing food, as well as new\u00a0standards or concepts such as\u00a0gluten free products or organic\u00a0food, affect the quality of nutrition\u00a0and human health.
\nWe can see that these are all key\u00a0customers in the meetings industry,\u00a0those industries that are most\u00a0present in organizing events \u2013 medicine\u00a0and pharmacology, IT, auto\u00a0industry, construction, food and\u00a0chemicals, as well as various NGO\u00a0activities.
\nHaving in mind\u00a0the aforesaid, we\u00a0can say that these groups of events\u00a0contribute with their activities to\u00a0the development and protection of\u00a0the planet and people, as well as to\u00a0their general and personal prosperity.

\n

The development of personal prosperity\u00a0also refers to organizing team\u00a0building and trainings, as another\u00a0important and very common group\u00a0of events that have direct effects\u00a0on the personal development and\u00a0satisfaction of participants.

\n

\"Untitled\"

\n

4 Partnerships

\n

The focus goal of any event \u2013 be it\u00a0internal within a single organization\u00a0or external \u2013 is to establish and\u00a0strengthen partnerships.

\n

What\u2019s the goal of internal trainings,\u00a0different educational events,\u00a0or team building?

\n

– It\u2019s a certain kind of partnership\u00a0between the company and its\u00a0employees. We are going to provide\u00a0you with the required conditions\u00a0for learning, growing, and development\u00a0and you are going to apply\u00a0your knowledge and abilities in a\u00a0way that makes you a factor or a\u00a0driver of our success, growth, and\u00a0development.

\n

Team building activities also\u00a0promote partnerships between\u00a0participants. Mutually evaluating\u00a0abilities and willingness to\u00a0mutually eliminate weak spots and\u00a0support strengths.

\n

What is the point of trade shows\u00a0and conferences?

\n

– Meeting people and establishing\u00a0partnerships. We are all aware of\u00a0the importance of the right contacts
\nand good relations with key\u00a0stakeholders.\u00a0Networking, mingling,\u00a0creating\u00a0opportunities.\u00a0Broad-range events \u2013 from workshops\u00a0to trade shows \u2013 allow us\u00a0exactly that.

\n

And we can say that an event\u2019s success\u00a0is measured by the number of\u00a0solid and realistic opportunities for\u00a0networking.

\n

5 Peace

\n

Are there Events without humanity,\u00a0freedom, or peace? Many people\u00a0might say that money comes first.\u00a0Pondering over the issue, the fairy\u00a0tale The Salt Prince comes to mind.\u00a0In it, each of the three princesses\u00a0tells their father how much she\u00a0loves him. The first two compare\u00a0their love for him with the finest\u00a0precious stones and gold. The\u00a0youngest, however, says, \u201cI love\u00a0you, father, like I love salt.\u201d This\u00a0statement, of course, is met with\u00a0disdain and bitterness, resulting in\u00a0the youngest daughter being banished.

\n

After that, salt in the entire\u00a0kingdom disappears and turns into\u00a0gold, everything that bore fruit\u00a0starts to wither and vanish, and\u00a0people get ill and lethargic. Gold, on\u00a0the other hand, was abundant.
\nThe king tried to organize a lavish\u00a0celebration that would mark the\u00a0end of all trouble, but the meals\u00a0made of the best and most expensive\u00a0ingredients were completely\u00a0tasteless and worthless without\u00a0salt. Finally, the king realized\u00a0that the equivalent meaning\u00a0of salt was love.

\n

So, can the meetings industry exist\u00a0and advance without the basic\u00a0principles of love and peace?\u00a0Is there any point in establishing\u00a0contacts for future partnerships at\u00a0exhibitions without any expectations\u00a0of progress and betterment?

\n
\"Peace\"
Peace
\n

Is it possible to have lectures\u00a0sectioned by social groups, like, you\u00a0there can hear the lecture on the\u00a0latest trends, and you here, where\u00a0are you from and what\u2019s your\u00a0religion?
\nCan there be any talk of progress\u00a0and expectations at conferences or\u00a0conventions if even our tomorrow\u00a0is uncertain? Can we enjoy in incentive\u00a0travels while the less fortunate\u00a0ones running from destruction are\u00a0washing up on beaches? Can we?\u00a0As the mentioned 2030 UN Agenda\u00a0states, \u201cThere can be no sustainable\u00a0development without peace and no\u00a0peace without sustainable development.\u201d\u00a0The same goes for events.

\n

Events are all about the people, their partnerships and future friendships,\u00a0in order to develop common, growing prosperity, free from\u00a0fear and violence. At the end, events are about humanity, love and\u00a0equality. We shouldn\u2019t forget that.

\n

The post Events are about 5Ps (People, Planet, Prosperity, Peace and Partnerships) appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "The 2030 Agenda of UN for\u00a0Sustainable Development from\u00a0September 2015 is a plan of action\u00a0for people, planet and prosperity.\nIt also seeks to strengthen universal\u00a0peace in larger freedom.\u00a0This plan is possible to be implemented\u00a0only through collaborative\u00a0partnership of all countries and\u00a0stakeholders.\u00a0Sounds good. And yet, can we\u00a0say that those 5Ps actually also\u00a0represent the foundation of the\u00a0meetings and event industry?\nIf we think about events from a broader perspective, we can say that the\u00a0basics of sustainable development, outlined in the 2030 Agenda of UN\u00a0for Sustainable Development, are actually also the basics of the meetings\u00a0industry.\u00a0Let\u2019s consider these five Ps in more detail from the events perspective.\n1 People\nEvents are all about the people.\u00a0Without people there would be no\u00a0events. That is very clear.\u00a0Bringing together people who\u00a0share interests, occupations, or\u00a0goals; their networking, listening,\u00a0participating, sharing information,\u00a0and all other activities are at the\u00a0core of any event.\nPeople\nLecturers, speakers, event managers,\u00a0and organizers, on the other\u00a0hand, are people without whom\u00a0events wouldn\u2019t even have their\u00a0inception. And without project\u00a0managers, assistants, servers, chefs,\u00a0performers, designers, volunteers,\u00a0and many others \u2013 they could also\u00a0never be realized. So, we can say\u00a0with certainty that people represents\u00a0the foundation of any event.\nEvents are about equal chances\u00a0for everyone to participate,\u00a0to learn, to connect, to succeed.\u00a0Satisfied smiles on faces of\u00a0each participant and feeling of\u00a0common spirit among people\u00a0who prior the Event were\u00a0strangers\u00a0are probably the most\u00a0inspiring\u00a0and beautiful things\u00a0about\u00a0event industry.\n2 Planet\n\u00a0 \u00a0 \u00a03 Prosperity\nConferences and conventions \u2013\u00a0especially those concerning science\u00a0and technology \u2013 are aimed at\u00a0preserving the planet, welfare and\u00a0healthcare, as well as better, more\u00a0comfortable living.\u00a0\nMost events can be divided into\u00a0conferences that directly address\u00a0environmental protection, sustainability,\u00a0and development; medical\u00a0and scientific conventions in all\u00a0fields of medicine and pharmacology;\u00a0and events organized by\u00a0government and non-government\u00a0organizations that protect certain\u00a0social groups and fight for certain\u00a0rights.\nPlanet\nOf course, many events are meant\u00a0to promote the latest technology\u00a0and scientific achievements, whether\u00a0these be software programs or\u00a0devices for different uses, which\u00a0includes, for example, all events in\u00a0the IT and auto industries, but also\u00a0medicine, in terms of the latest\u00a0medical devices and equipment.\nThere\u2019s also the latest technology\u00a0in construction, food production,\u00a0chemicals, and the like.\nThe development of science and\u00a0technology has direct effects on\u00a0human health, comfort, and way\u00a0of living.\nThere\u2019s technology that enables\u00a0advance diagnostics and patient\u00a0treatment, increases traffic safety,\u00a0or contributes to reducing gas\u00a0emissions or substances, while\u00a0the smart buildings concept entirely\u00a0changes the way we live.\u00a0As does the rapid advancement\u00a0of mobile technology.\nNew ways of producing or\u00a0packing food, as well as new\u00a0standards or concepts such as\u00a0gluten free products or organic\u00a0food, affect the quality of nutrition\u00a0and human health.\nWe can see that these are all key\u00a0customers in the meetings industry,\u00a0those industries that are most\u00a0present in organizing events \u2013 medicine\u00a0and pharmacology, IT, auto\u00a0industry, construction, food and\u00a0chemicals, as well as various NGO\u00a0activities.\nHaving in mind\u00a0the aforesaid, we\u00a0can say that these groups of events\u00a0contribute with their activities to\u00a0the development and protection of\u00a0the planet and people, as well as to\u00a0their general and personal prosperity.\nThe development of personal prosperity\u00a0also refers to organizing team\u00a0building and trainings, as another\u00a0important and very common group\u00a0of events that have direct effects\u00a0on the personal development and\u00a0satisfaction of participants.\n\n4 Partnerships\nThe focus goal of any event \u2013 be it\u00a0internal within a single organization\u00a0or external \u2013 is to establish and\u00a0strengthen partnerships.\nWhat\u2019s the goal of internal trainings,\u00a0different educational events,\u00a0or team building?\n– It\u2019s a certain kind of partnership\u00a0between the company and its\u00a0employees. We are going to provide\u00a0you with the required conditions\u00a0for learning, growing, and development\u00a0and you are going to apply\u00a0your knowledge and abilities in a\u00a0way that makes you a factor or a\u00a0driver of our success, growth, and\u00a0development.\nTeam building activities also\u00a0promote partnerships between\u00a0participants. Mutually evaluating\u00a0abilities and willingness to\u00a0mutually eliminate weak spots and\u00a0support strengths.\nWhat is the point of trade shows\u00a0and conferences?\n– Meeting people and establishing\u00a0partnerships. We are all aware of\u00a0the importance of the right contacts\nand good relations with key\u00a0stakeholders.\u00a0Networking, mingling,\u00a0creating\u00a0opportunities.\u00a0Broad-range events \u2013 from workshops\u00a0to trade shows \u2013 allow us\u00a0exactly that.\nAnd we can say that an event\u2019s success\u00a0is measured by the number of\u00a0solid and realistic opportunities for\u00a0networking.\n5 Peace\nAre there Events without humanity,\u00a0freedom, or peace? Many people\u00a0might say that money comes first.\u00a0Pondering over the issue, the fairy\u00a0tale The Salt Prince comes to mind.\u00a0In it, each of the three princesses\u00a0tells their father how much she\u00a0loves him. The first two compare\u00a0their love for him with the finest\u00a0precious stones and gold. The\u00a0youngest, however, says, \u201cI love\u00a0you, father, like I love salt.\u201d This\u00a0statement, of course, is met with\u00a0disdain and bitterness, resulting in\u00a0the youngest daughter being banished.\nAfter that, salt in the entire\u00a0kingdom disappears and turns into\u00a0gold, everything that bore fruit\u00a0starts to wither and vanish, and\u00a0people get ill and lethargic. Gold, on\u00a0the other hand, was abundant.\nThe king tried to organize a lavish\u00a0celebration that would mark the\u00a0end of all trouble, but the meals\u00a0made of the best and most expensive\u00a0ingredients were completely\u00a0tasteless and worthless without\u00a0salt. Finally, the king realized\u00a0that the equivalent meaning\u00a0of salt was love.\nSo, can the meetings industry exist\u00a0and advance without the basic\u00a0principles of love and peace?\u00a0Is there any point in establishing\u00a0contacts for future partnerships at\u00a0exhibitions without any expectations\u00a0of progress and betterment?\nPeace\nIs it possible to have lectures\u00a0sectioned by social groups, like, you\u00a0there can hear the lecture on the\u00a0latest trends, and you here, where\u00a0are you from and what\u2019s your\u00a0religion?\nCan there be any talk of progress\u00a0and expectations at conferences or\u00a0conventions if even our tomorrow\u00a0is uncertain? Can we enjoy in incentive\u00a0travels while the less fortunate\u00a0ones running from destruction are\u00a0washing up on beaches? Can we?\u00a0As the mentioned 2030 UN Agenda\u00a0states, \u201cThere can be no sustainable\u00a0development without peace and no\u00a0peace without sustainable development.\u201d\u00a0The same goes for events.\nEvents are all about the people, their partnerships and future friendships,\u00a0in order to develop common, growing prosperity, free from\u00a0fear and violence. At the end, events are about humanity, love and\u00a0equality. We shouldn\u2019t forget that.\nThe post Events are about 5Ps (People, Planet, Prosperity, Peace and Partnerships) appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-03-10T16:05:54+01:00", "date_modified": "2017-12-18T11:53:52+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-11.jpg", "tags": [ "5ps", "events", "partnerships", "people", "planet", "prosperity", "Hot topics" ] } ] }