![\"\"](\"https://www.seebtm.com/wp-content/uploads/Andrea-Knezy.jpg\")
Executive Manager for MICE activities and Member of the Executive Board, Andrea Knezy, answered questions about the Congress Center Master and Novi Sad as a destination.
\nCongress Center Master is supported by state institutions in an effort to present Novi Sad as one\u00ad of\u00ad a \u00adkind MICE destination. What does this partnership include?
\nThe Congress Center Master is a key institution working to attract and organize national and international professional and business meetings in Novi Sad. We work with a number of national institutions, the Government of the Autonomous Province of Vojvodina, the City of Novi Sad, the Serbia Convention Bureau, whose logistical, institutional, and financial platforms support scientific and business associations, companies, and corporations that hold their meetings at the Novi Sad Fair. Using the synergy of all relevant stakeholders in the process of applying for hosting international events, we are showcasing the strength of the destination\u2019s uniqueness and the profession in the given field. Then our city not only becomes an international center where the latest developments and achievements in different professions and sciences are shared, but also it enhances the business environment, international visibility, and business prospects on the global stage.
\nThis year is especially important for Novi Sad \u2013 the city was voted the European Youth Capital in 2019, and in 2021 it will also be the European Capital of Culture. What exactly does that mean for the city?
\nOur strategic focus involves supporting, creating, and participating in programs that promote the city as a destination for young, enterprising, and creative people from Serbia and across Europe, as well as a place where they can start or continue running their businesses and bring together any one who wants to offer their services and ideas on the global market.
\nThat means that in the coming period the City of Novi Sad is set to host a whole series of conferences, seminars, and business meetings that will create a dynamic environment and an opportunity to promote Novi Sad in key sectors.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/0F1A5398_resize-Copy.jpg\")
Novi Sad is also recognized as a destination for organizing international conferences and professional business events. Next year, Master Congress Center Master will be hosting two international conventions with more than 1,000 participants. What are these conventions?
\nOur main task is to partner up with the MICE industry and leading professors, scientists, and doctors who are active members of international associations and apply to host important global conventions. Our activities are targeting associations that are capable of appealing to international conventions and business events. Those very strategic activities have led to more than 2,500 events taking place at the Congress Center Master so far, and next year we will be hosting two global conventions with more than 1,000 participants. The convention center\u2019s long\u00adtime partner is Novi Sad\u2019s Institute of Field and Vegetable Crops, a two-\u00adtime world champion having earned the title for 20th International Sunflower Conference 2020 and World Soybean Research Conference XI.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/02.02.2017-133.jpg\")
What do you think will traditional trade show events look like in the future?
\nLocal and global trends and developments have brought about new leanings towards cutting down the number of days and grandiose promotions, while the focus is shifting towards the target business audience, ready\u00ad-made platforms for closing deals and selling ideas, services, and products. In addition to a slew of activities geared towards improved targeted publicity, better internal positioning, modern event branding, and strategies for exhibiting and participating concepts, the segment coming to the fore as the most important includes professional events, seminars, trainings, and workshops. Events centered around agri culture, medicine, and IT will surely remain a priority in the Convention Center\u2019s calendar in the coming period.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/10-godina-retro.jpg\")
In terms of business, what do you remember the past 10 years by?
\nThe challenges that the Novi Sad Fair\u2019s management faced, wherein as the executive director I encountered a series of business decisions and responsibilities. My years of experience contributed to professional growth, personal and professional development, numerous new contacts, new skills in different fields acquired by coworkers and clients while agreeing events. However, the most memorable moments in the last ten years were the teamwork in the MICE Activity Department and the excellent business results brought forth by the combined efforts.
\nWhat has your business journey looked like since then?
\nI can freely say that I live my work and I work in an industry that I\u2019ve always wanted to become part of… It was quite natural that my professional track record led me to the role of Executive Director at the Master Congress Center. When the Serbian Convention Bureau was launched, I remember I was very happy and proud to be presenting the Novi Sad Convention Bureau and representing all relevant entities in the city\u2019s MICE industry.
\nWhat are you particularly proud of from the last decade?
\nI am proud of the SEEbtm Award we won as the region\u2019s best convention center \u2013 Best Convention Venue 2018 \u2013 thanks to votes from our associates, clients, and business partners. I\u2019m proud of our clients for getting better in planning their events, their support leading to an increased number of events annually at the convention center, all newly acquired contacts and skills, and the convention center\u2019s team, which has been growing together with me over the years. People rarely have the opportunity to try out most things they see, hear, or read about with their company teams, and my job made this possible for me.
\nThe post Novi Sad as a MICE Destination appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The Congress Center Master is 13 years old, with more than 2,500 references and 300 days of activity a year.\nExecutive Manager for MICE activities and Member of the Executive Board, Andrea Knezy, answered questions about the Congress Center Master and Novi Sad as a destination.\nAndrea Knezy\nCongress Center Master is supported by state institutions in an effort to present Novi Sad as one\u00ad of\u00ad a \u00adkind MICE destination. What does this partnership include? \nThe Congress Center Master is a key institution working to attract and organize national and international professional and business meetings in Novi Sad. We work with a number of national institutions, the Government of the Autonomous Province of Vojvodina, the City of Novi Sad, the Serbia Convention Bureau, whose logistical, institutional, and financial platforms support scientific and business associations, companies, and corporations that hold their meetings at the Novi Sad Fair. Using the synergy of all relevant stakeholders in the process of applying for hosting international events, we are showcasing the strength of the destination\u2019s uniqueness and the profession in the given field. Then our city not only becomes an international center where the latest developments and achievements in different professions and sciences are shared, but also it enhances the business environment, international visibility, and business prospects on the global stage.\nThis year is especially important for Novi Sad \u2013 the city was voted the European Youth Capital in 2019, and in 2021 it will also be the European Capital of Culture. What exactly does that mean for the city? \nOur strategic focus involves supporting, creating, and participating in programs that promote the city as a destination for young, enterprising, and creative people from Serbia and across Europe, as well as a place where they can start or continue running their businesses and bring together any one who wants to offer their services and ideas on the global market.\nThat means that in the coming period the City of Novi Sad is set to host a whole series of conferences, seminars, and business meetings that will create a dynamic environment and an opportunity to promote Novi Sad in key sectors.\n\nNovi Sad is also recognized as a destination for organizing international conferences and professional business events. Next year, Master Congress Center Master will be hosting two international conventions with more than 1,000 participants. What are these conventions?\nOur main task is to partner up with the MICE industry and leading professors, scientists, and doctors who are active members of international associations and apply to host important global conventions. Our activities are targeting associations that are capable of appealing to international conventions and business events. Those very strategic activities have led to more than 2,500 events taking place at the Congress Center Master so far, and next year we will be hosting two global conventions with more than 1,000 participants. The convention center\u2019s long\u00adtime partner is Novi Sad\u2019s Institute of Field and Vegetable Crops, a two-\u00adtime world champion having earned the title for 20th International Sunflower Conference 2020 and World Soybean Research Conference XI.\n\nWhat do you think will traditional trade show events look like in the future? \nLocal and global trends and developments have brought about new leanings towards cutting down the number of days and grandiose promotions, while the focus is shifting towards the target business audience, ready\u00ad-made platforms for closing deals and selling ideas, services, and products. In addition to a slew of activities geared towards improved targeted publicity, better internal positioning, modern event branding, and strategies for exhibiting and participating concepts, the segment coming to the fore as the most important includes professional events, seminars, trainings, and workshops. Events centered around agri culture, medicine, and IT will surely remain a priority in the Convention Center\u2019s calendar in the coming period.\n\nIn terms of business, what do you remember the past 10 years by? \nThe challenges that the Novi Sad Fair\u2019s management faced, wherein as the executive director I encountered a series of business decisions and responsibilities. My years of experience contributed to professional growth, personal and professional development, numerous new contacts, new skills in different fields acquired by coworkers and clients while agreeing events. However, the most memorable moments in the last ten years were the teamwork in the MICE Activity Department and the excellent business results brought forth by the combined efforts.\nWhat has your business journey looked like since then? \nI can freely say that I live my work and I work in an industry that I\u2019ve always wanted to become part of… It was quite natural that my professional track record led me to the role of Executive Director at the Master Congress Center. When the Serbian Convention Bureau was launched, I remember I was very happy and proud to be presenting the Novi Sad Convention Bureau and representing all relevant entities in the city\u2019s MICE industry.\nWhat are you particularly proud of from the last decade? \nI am proud of the SEEbtm Award we won as the region\u2019s best convention center \u2013 Best Convention Venue 2018 \u2013 thanks to votes from our associates, clients, and business partners. I\u2019m proud of our clients for getting better in planning their events, their support leading to an increased number of events annually at the convention center, all newly acquired contacts and skills, and the convention center\u2019s team, which has been growing together with me over the years. People rarely have the opportunity to try out most things they see, hear, or read about with their company teams, and my job made this possible for me.\nThe post Novi Sad as a MICE Destination appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-23T09:56:18+01:00", "date_modified": "2019-12-23T09:56:18+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-127.jpg", "tags": [ "Congress Center Master", "event organization", "novi sad fair", "Destinations", "Hotels and venues", "Interviews", "MUST READ", "WHERE AND WHY" ], "summary": "The Congress Center Master is 13 years old, with more than 2,500 references and 300 days of activity a year." }, { "id": "https://www.seebtm.com/en/novi-sad-fair-the-oldest-trade-show-venue-in-serbia/", "url": "https://www.seebtm.com/en/novi-sad-fair-the-oldest-trade-show-venue-in-serbia/", "title": "Novi Sad Fair \u2013 The Oldest Trade Show Venue in Serbia", "content_html": "Its contribution and importance for the Serbian economy\u2019s development is measured by the results that the exhibitors achieve at the venue. We talked about all this with the General Manager of Serbia\u2019s oldest trade show venue, Mr. Slobodan Cvetkovic.
\nWhat are the values that the Novi Sad Fair nurtures that keep its nearly a century long tradition?
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/Slobodan-Cvetkovi\u0107.jpg\")
Out tradition serves as a solid foundation for the future \u2013 96 years ago, the Fair\u2019s founders had the idea to create an institution that would, above all, incorporate the needs of the farmers, and later on also the economy segment working in light industrial production. The Agricultural Fair remains our largest and most important event to this day, and this year it took place for the 96th time. It\u2019s hard to list all the events that are not trade shows in the strictest terms and that make up an important part of our venue\u2019s tradition. We have a responsibility to uphold the tradition in the years to come and keep the Fair in line with global and local economic trends and ensure the best possible conditions for our exhibitors, in turn encouraging their growth and at the same time achieving good business results for the Fair.
\nHow important are trade shows as events for establishing business partnerships and collaborations?
\nOur trade shows are much more than that. Their modern concepts promote cooperation between countries and economies and integrate improvements of skills, production, and science development. In addition, they promote the importance of innovation and represent a synthesis of experience and achievements in the Serbian economy. The international events we host are also the meeting place of the East and the West, the economy, politics, and diplomacy, as well as professional audiences and science.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/Poljoprivredni-sajam.jpg\")
Can you tell us about the Novi Sad Fair\u2019s most important past and planned investments?
\nIn order to remain competitive, the Novi Sad Fair must continue to invest in the company\u2019s fixed assets. The most significant investments include the renovations of halls and equipment, targeting more functional and easier trade show and other rentals. We invested in upgrading the management and CCTV systems, Wi\u00adFi, convention center equipment, computer equipment, and other systems that ensure competitiveness in the modern business environment.
\nHow are specialist meetings growing into events and how much do they contribute to the development of traditional trade show events?
\nIn the early 2000, \u02bafourth generation\u02ba trade shows started to emerge. This involved the necessary expansions of offerings with specialized activities \u2014 trainings, conferences, and professional events. For this reason, the Novi Sad Fair is building Congress Center Master. Business people have little time and they need to be provided with a single place where they can do everything under the required conditions. Those were the building blocks of \u02bafourth generation\u02ba trade shows. With the opening of the Congress Center, the Novi Sad Fair\u2019s comparative advantage becomes one of the most prestigious and modern convention venues in this part of Eu rope. Our non\u00ad-trade show time slots are filled with events that bring together experts, business people, and scientists coming from a wide variety of fields. Some of these events, along with talks and educations, as an additional segment, also develop practical presentations over time. That is one of the ways for meetings to evolve into bigger events.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/Priznanja-koja-Novosadski-sajam-dodeljuje-kao-potvrdu-kvaliteta.jpg\")
The Novi Sad Fair is a member of many international associations. What are the most significant among them, and how does membership help the fair\u2019s international reputation?
\nThe Novi Sad Fair is a member of the Global Association of the Exhibition Industry (UFI), Central European Fair Alliance (CEFA), European Federation of Agricultural Exhibition and Show Organisers (EURASCO), and International Congress and Convention Association (ICCA). Memberships in these organizations contribute to sharing experiences, networking, and monitoring the latest trends. The fact that the Novi Sad Fair is not merely a formal member in these organizations is reflected in the Fair hosting the General Assembly of the Central European Fair Alliance, which brings together 18 venues from 12 countries, as well as the General Assembly of the European Federation of Agricultural Exhibitions and Show Organisers, which took place at the milestone 80th International Agricultural Fair, attended by representatives of 26 agricultural trade shows from 21 countries. The Novi Sad Fair also plays a key proactive role in the region that is fully in alignment with the mission of the Central European Fair Alliance.
\nThe post Novi Sad Fair – The Oldest Trade Show Venue in Serbia appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "In addition to organizing trade shows and exhibitions, the Novi Sad Fair plays host to conventions and professional events, as well as different events in partnership with innovative companies, organizations, and individuals.\nIts contribution and importance for the Serbian economy\u2019s development is measured by the results that the exhibitors achieve at the venue. We talked about all this with the General Manager of Serbia\u2019s oldest trade show venue, Mr. Slobodan Cvetkovic.\nWhat are the values that the Novi Sad Fair nurtures that keep its nearly a century long tradition?\nSlobodan Cvetkovic\nOut tradition serves as a solid foundation for the future \u2013 96 years ago, the Fair\u2019s founders had the idea to create an institution that would, above all, incorporate the needs of the farmers, and later on also the economy segment working in light industrial production. The Agricultural Fair remains our largest and most important event to this day, and this year it took place for the 96th time. It\u2019s hard to list all the events that are not trade shows in the strictest terms and that make up an important part of our venue\u2019s tradition. We have a responsibility to uphold the tradition in the years to come and keep the Fair in line with global and local economic trends and ensure the best possible conditions for our exhibitors, in turn encouraging their growth and at the same time achieving good business results for the Fair.\nHow important are trade shows as events for establishing business partnerships and collaborations? \nOur trade shows are much more than that. Their modern concepts promote cooperation between countries and economies and integrate improvements of skills, production, and science development. In addition, they promote the importance of innovation and represent a synthesis of experience and achievements in the Serbian economy. The international events we host are also the meeting place of the East and the West, the economy, politics, and diplomacy, as well as professional audiences and science.\nUFI\nCan you tell us about the Novi Sad Fair\u2019s most important past and planned investments? \nIn order to remain competitive, the Novi Sad Fair must continue to invest in the company\u2019s fixed assets. The most significant investments include the renovations of halls and equipment, targeting more functional and easier trade show and other rentals. We invested in upgrading the management and CCTV systems, Wi\u00adFi, convention center equipment, computer equipment, and other systems that ensure competitiveness in the modern business environment.\nHow are specialist meetings growing into events and how much do they contribute to the development of traditional trade show events? \nIn the early 2000, \u02bafourth generation\u02ba trade shows started to emerge. This involved the necessary expansions of offerings with specialized activities \u2014 trainings, conferences, and professional events. For this reason, the Novi Sad Fair is building Congress Center Master. Business people have little time and they need to be provided with a single place where they can do everything under the required conditions. Those were the building blocks of \u02bafourth generation\u02ba trade shows. With the opening of the Congress Center, the Novi Sad Fair\u2019s comparative advantage becomes one of the most prestigious and modern convention venues in this part of Eu rope. Our non\u00ad-trade show time slots are filled with events that bring together experts, business people, and scientists coming from a wide variety of fields. Some of these events, along with talks and educations, as an additional segment, also develop practical presentations over time. That is one of the ways for meetings to evolve into bigger events.\nNovi Sad Fair Quality Awards\nThe Novi Sad Fair is a member of many international associations. What are the most significant among them, and how does membership help the fair\u2019s international reputation?\nThe Novi Sad Fair is a member of the Global Association of the Exhibition Industry (UFI), Central European Fair Alliance (CEFA), European Federation of Agricultural Exhibition and Show Organisers (EURASCO), and International Congress and Convention Association (ICCA). Memberships in these organizations contribute to sharing experiences, networking, and monitoring the latest trends. The fact that the Novi Sad Fair is not merely a formal member in these organizations is reflected in the Fair hosting the General Assembly of the Central European Fair Alliance, which brings together 18 venues from 12 countries, as well as the General Assembly of the European Federation of Agricultural Exhibitions and Show Organisers, which took place at the milestone 80th International Agricultural Fair, attended by representatives of 26 agricultural trade shows from 21 countries. The Novi Sad Fair also plays a key proactive role in the region that is fully in alignment with the mission of the Central European Fair Alliance.\nThe post Novi Sad Fair – The Oldest Trade Show Venue in Serbia appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-18T09:16:50+01:00", "date_modified": "2019-12-26T11:00:06+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/NS-sajam-naslovna.jpg", "tags": [ "novi sad", "novi sad fair", "Destinations", "Interviews", "MUST READ", "WHERE AND WHY" ], "summary": "In addition to organizing trade shows and exhibitions, the Novi Sad Fair plays host to conventions and professional events, as well as different events in partner ship with innovative companies, organizations, and individuals." }, { "id": "https://www.seebtm.com/en/prezident-hotels-from-novi-sad-the-best-national-hotel-chain-in-region/", "url": "https://www.seebtm.com/en/prezident-hotels-from-novi-sad-the-best-national-hotel-chain-in-region/", "title": "Prezident Hotels from Novi Sad the best national hotel chain in region", "content_html": "At this occasion were given the highest awards for the quality of tourist facilities and services in Serbia and the region. Champion cup of the Novi Sad Fair for the best chain in the region was given to the Prezident Hotels which owns Best Western Prezident Hotel ***** (Novi Sad), Premier Prezident Hotel ***** (Sremski Karlovci) and Vila Prezident **** (Sremski Karlovci).
\nGreat gold medal for high quality of services received all of the hotels individually and thus justify the long-term business and leadership position in the region.
\nAt the ceremony on behalf of President Hotels the award received Ms. Ivona Borojevic (General Manager), and the award was given by the Director of the Novi Sad Fair, Mr. Slobodan Cvetkovic.
\nPrezident company has once again proved to be a step ahead of everyone and held a promise of last year. The company has made an effort to maintain quality of the service, and to constantly set high standards to competition with new discoveries and investments.
\nThe post Prezident Hotels from Novi Sad the best national hotel chain in region appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "At the beginning of October 2015, at congress center of the Novi Sad Fair was held award ceremony for tourism and hospitality.\nAt this occasion were given the highest awards for the quality of tourist facilities and services in Serbia and the region. Champion cup of the Novi Sad Fair for the best chain in the region was given to the Prezident Hotels which owns Best Western Prezident Hotel ***** (Novi Sad), Premier Prezident Hotel ***** (Sremski Karlovci) and Vila Prezident **** (Sremski Karlovci).\nGreat gold medal for high quality of services received all of the hotels individually and thus justify the long-term business and leadership position in the region.\nAt the ceremony on behalf of President Hotels the award received Ms. Ivona Borojevic (General Manager), and the award was given by the Director of the Novi Sad Fair, Mr. Slobodan Cvetkovic.\nPrezident company has once again proved to be a step ahead of everyone and held a promise of last year. The company has made an effort to maintain quality of the service, and to constantly set high standards to competition with new discoveries and investments.\nThe post Prezident Hotels from Novi Sad the best national hotel chain in region appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-20T10:09:40+02:00", "date_modified": "2016-12-29T16:05:38+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/20151008_154326_001.jpg", "tags": [ "bw prezident hotel", "hotel", "novi sad", "novi sad fair", "News and events" ] } ] }