![\"urban](\"https://www.seebtm.com/wp-content/uploads/urban-vs-rural.jpg\" "\\"urban")
The location of event largely depends on the type of event, its theme, as well as the target group.The Talking Point will also last for two years instead of one to underscore the topic\u2019s urgency and importance for the global business events industry.\u00a0In 2020 and 2021, IMEX will be working with its community and partners worldwide to bring the topic of \u2018NATURE\u2019 to life in ways that drive its mission of uniting and advancing the global business events industry. The Talking Point will be framed \u201cNature: What we can do for nature and what nature can do for us\u201d in recognition that our relationship with nature shouldn\u2019t be taken for granted.
\nIMEX\u2019s largest ever research project
\nIMEX also announced that Marriott International will be the exclusive supporter of IMEX\u2019s NATURE research. The global hotel company will provide full backing of a series of industry research studies over the next two years. Through Marriott\u2019s support, IMEX plans to offer the research findings free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences.
\nLeading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood\u2019s team will produce three extensive and detailed pieces of research aimed at providing tangible insights to planners, providing both inspiration and the hands-on resources they need to be more sustainable, as well as strategic direction to directors and the C-suite.
\nAt the same time, IMEX will also be promoting a strong, positive message about the value and importance of urban and built environments as well as natural landscapes and habitats, under the banner \u2018Magical Places & Spaces.\u2019 In addition, IMEX exhibitors and speakers will be sharing stories and case studies that exemplify biophilia (our innate human connection to nature) and biomimicry (design based on biological principles).
\nThe first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. \u00a0In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on \u201cNature \u2013 An ecosystem for event success\u201d.
\nA rallying cry to save the planet
\nAs Carina Bauer, CEO of the IMEX Group, explains: \u201cIn choosing \u2018Nature\u2019 as our Talking Point we\u2019ve taken a big, bold step. It\u2019s a rallying cry for us all to do more to save the planet, to protect, conserve and help regenerate natural resources and species.
\n\u201cAt IMEX, we have strong sustainability values, both within the business and across both of our shows. Environmentally-friendly principles have underpinned our shows since the launch of the first IMEX in Frankfurt 17 years ago.
\n\u201cIt\u2019s easy to overlook or not even realise the wisdom of nature and how much she has to teach us. Nature can also help us to design events, unlocking creativity and boost our abilities to solve complex challenges and increase event results.\u201d
\nMarriott International\u2019s move to support IMEX\u2019s important project comes as the global hotel company has been working to make its hotel operations worldwide more sustainable. In July 2018, for example, the company phased out the automatic offering of plastic straws in all of its hotels across its brands including The Ritz-Carlton, Westin, Moxy and Courtyard by Marriott. And last August, the company launched a worldwide initiative across all brands aimed at phasing out the use of tiny, single-use toiletry bottles in guestroom showers and replacing them with larger-sized bottles that can distribute more product and be easily recycled \u2013 a move that, once completed, would eliminate 30 percent of plastic sent to landfills annually.
\n\u201cGiven the growing importance of sustainability for our industry, customers and the communities we all engage with, we are thrilled to be supporting IMEX\u2019s important research for the global business events industry,\u201d said Tammy Routh, SVP of Global Sales, Marriott International. \u201cIt comes as our company deepens its commitment to our sustainability goals, such as reducing landfill waste by 45 percent by 2025. We look forward to continuing this conversation in the next two years.\u201d
\nEvents industry professionals at all skill levels and the world over are encouraged to share their views in an industry benchmarking survey closes on Friday 14th February 2020 \u2013 Take part in the survey.
\nThe post The IMEX Group announces new Talking Point \u2013 NATURE appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The IMEX Group today announced that the theme of its fourth Talking Point will address the power and importance of \u2018NATURE\u2019 and will include IMEX\u2019s largest ever research study.\nThe Talking Point will also last for two years instead of one to underscore the topic\u2019s urgency and importance for the global business events industry.\u00a0In 2020 and 2021, IMEX will be working with its community and partners worldwide to bring the topic of \u2018NATURE\u2019 to life in ways that drive its mission of uniting and advancing the global business events industry. The Talking Point will be framed \u201cNature: What we can do for nature and what nature can do for us\u201d in recognition that our relationship with nature shouldn\u2019t be taken for granted.\nIMEX\u2019s largest ever research project\nIMEX also announced that Marriott International will be the exclusive supporter of IMEX\u2019s NATURE research. The global hotel company will provide full backing of a series of industry research studies over the next two years. Through Marriott\u2019s support, IMEX plans to offer the research findings free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences.\nLeading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood\u2019s team will produce three extensive and detailed pieces of research aimed at providing tangible insights to planners, providing both inspiration and the hands-on resources they need to be more sustainable, as well as strategic direction to directors and the C-suite.\nAt the same time, IMEX will also be promoting a strong, positive message about the value and importance of urban and built environments as well as natural landscapes and habitats, under the banner \u2018Magical Places & Spaces.\u2019 In addition, IMEX exhibitors and speakers will be sharing stories and case studies that exemplify biophilia (our innate human connection to nature) and biomimicry (design based on biological principles).\nThe first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. \u00a0In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on \u201cNature \u2013 An ecosystem for event success\u201d.\nA rallying cry to save the planet\nAs Carina Bauer, CEO of the IMEX Group, explains: \u201cIn choosing \u2018Nature\u2019 as our Talking Point we\u2019ve taken a big, bold step. It\u2019s a rallying cry for us all to do more to save the planet, to protect, conserve and help regenerate natural resources and species.\n\u201cAt IMEX, we have strong sustainability values, both within the business and across both of our shows. Environmentally-friendly principles have underpinned our shows since the launch of the first IMEX in Frankfurt 17 years ago.\n\u201cIt\u2019s easy to overlook or not even realise the wisdom of nature and how much she has to teach us. Nature can also help us to design events, unlocking creativity and boost our abilities to solve complex challenges and increase event results.\u201d\nMarriott International\u2019s move to support IMEX\u2019s important project comes as the global hotel company has been working to make its hotel operations worldwide more sustainable. In July 2018, for example, the company phased out the automatic offering of plastic straws in all of its hotels across its brands including The Ritz-Carlton, Westin, Moxy and Courtyard by Marriott. And last August, the company launched a worldwide initiative across all brands aimed at phasing out the use of tiny, single-use toiletry bottles in guestroom showers and replacing them with larger-sized bottles that can distribute more product and be easily recycled \u2013 a move that, once completed, would eliminate 30 percent of plastic sent to landfills annually.\n\u201cGiven the growing importance of sustainability for our industry, customers and the communities we all engage with, we are thrilled to be supporting IMEX\u2019s important research for the global business events industry,\u201d said Tammy Routh, SVP of Global Sales, Marriott International. \u201cIt comes as our company deepens its commitment to our sustainability goals, such as reducing landfill waste by 45 percent by 2025. We look forward to continuing this conversation in the next two years.\u201d\nEvents industry professionals at all skill levels and the world over are encouraged to share their views in an industry benchmarking survey closes on Friday 14th February 2020 \u2013 Take part in the survey.\nThe post The IMEX Group announces new Talking Point \u2013 NATURE appeared first on SEE Business travel & meetings magazine.", "date_published": "2020-01-23T08:53:00+01:00", "date_modified": "2020-01-23T08:53:00+01:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Carina-Bauer-CEO-IMEX-Group.jpg", "tags": [ "Carina Bauer", "IMEX 2020", "imex group", "nature", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "Trade Shows", "WHERE AND WHY" ], "summary": "The IMEX Group today announced that the theme of its fourth Talking Point will address the power and importance of \u2018NATURE\u2019 and will include IMEX\u2019s largest ever research study." }, { "id": "https://www.seebtm.com/en/city-vs-nature/", "url": "https://www.seebtm.com/en/city-vs-nature/", "title": "CITY vs NATURE", "content_html": "The location of event largely depends on the type of event, its theme, as well as the target group.
The organizers\u2019 personal preferences vary; some like the city and urban locations, while others prefer a rural surroundings. The ratio is 50:40 in favor of the city. The remaining 10% consider urban and rural locations equally suitable, and use either or a combination of both.
\nIn practice, when we put personal preferences aside, the percent of events organized in urban surroundings is even greater, or more precisely, 60% of the participants in the survey said that was the case.
\nThe reasons are mostly of a practical nature, less pressure on working people in terms of the time needed to arrive to and return from dislocated events, easier and \u201cquicker\u201d organization, better connections, easier logistics. For foreign participants, airport proximity and short transfer times are important reasons for choosing a city location. In addition they can see cultural and historical landmarks of a city and do some shopping.
\nThe reasons given by those who prefer to organize events in rural locations, which account for 30% of the surveyed participants, include getting away from the daily pressure faced by business people. Bringing event participants to a location away from the hustle and bustle ![\"rural\"](\"https://www.seebtm.com/wp-content/uploads/rural.jpg\" "\\"rural\\"")
of the city and from their work and duties makes them more relaxed and focused on the event, and makes it easier for them to socialize and get to know each other. Another advantage of rural surroundings is that it present something new and different than the city, with various possibilities typical of natural surroundings or a specific local area.
\u201cThe idea is to create an imperceptible transition from business to leisure and entertainment, without burdening the participants with information and ensuring that they will be willing to continue working after an excursion. Setting an event in natural surroundings is an attractive idea but accessibility can be a problem. This gives cities an advantage, especially capital cities and locations close to airports, because it makes the transfer of foreign participants so much easier\u201d, says An\u0111elka Mili\u0107, Project West Balkan.
\nUr\u0161ula Kova\u010d from Post of Slovenia, as winning combination points out advantages of a combined event surroundings – accommodation in the city, facilitated by good air travel connections and the general urban infrastructure, with additional activities in a nearby natural environment, in the form of short field trips .
\n![\"Beautiful-urban-woman\"](\"https://www.seebtm.com/wp-content/uploads/Beautiful-urban-woman.jpg\" "\\"Beautiful-urban-woman\\"")
After a seminar, the additional activities most frequently organized are tours of landmarks and interesting places at the location where the seminar is taking place.
In regard to extracurricular activities, some of the surveyed participants readily shared with us some of the activities they either organized or taken part in which left a particular impression on them.
\nMirna Arapovi\u0107 of Ledo from Croatia thinks smaller communities offer a variety of interesting things which event participants would probably not have a chance of visiting or seeing if they came on their own. Experience has shown that local areas with local customs are very interesting. As one of the many interesting activities she has organized, Mrs. Arapovi\u0107 singles out a visit to a private estate engaged in pottery. The entire group of visitors was given a short course on working with clay and then tried to make pots and jugs, taking turns spinning the wheel and enjoying one of the oldest crafts in the world. Two weeks after, they received their handiwork by post as a keepsake. Another interesting aspect of this event, says Mrs. Arapovi\u0107, is that the group consisted more or less entirely of men.
\nSpomenka Miljkovi\u0107 of the Ministry of Education and Culture of Republic of ![\"Business](\"https://www.seebtm.com/wp-content/uploads/Business-Outdoor-Training.jpg\" "\\"Business")
Srpska remembers a business meeting held outdoors in a national park \u2013 right in the middle of a forest.
Nata\u0161a Jakovljevi\u0107 of Apatinska pivara listed some of the activities they organize, in nearly all forms of rural environments. They have organized competitions with transparent blowup balls, which the participants had to walk over to get from point A to point B. At the sea coast, Mrs. Jakovljevi\u0107 singles out \u201cGames without Borders\u201d, while on the mountain they organized the \u201cWinter Olympics\u201d involving, amongst other things, snow sliding on car-tires, pan sliders, and carton.
\nNevertheless, 40% of the surveyed participants see rural environments as a likely trend in future, primarily due to various aspects and facilities which the city cannot offer, and due to the need to get away from the daily routine. The likelihood that urban environments will prevail in the future was indicated by 35% participants, while 25% feel that both alternatives will be equally popular, with cities being chosen for conferences and business gatherings, and rural environments for team building activities.
\n\nThe post CITY vs NATURE appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The location of event largely depends on the type of event, its theme, as well as the target group.\nThe organizers\u2019 personal preferences vary; some like the city and urban locations, while others prefer a rural surroundings. The ratio is 50:40 in favor of the city. The remaining 10% consider urban and rural locations equally suitable, and use either or a combination of both.\nIn practice, when we put personal preferences aside, the percent of events organized in urban surroundings is even greater, or more precisely, 60% of the participants in the survey said that was the case.\nThe reasons are mostly of a practical nature, less pressure on working people in terms of the time needed to arrive to and return from dislocated events, easier and \u201cquicker\u201d organization, better connections, easier logistics. For foreign participants, airport proximity and short transfer times are important reasons for choosing a city location. In addition they can see cultural and historical landmarks of a city and do some shopping.\nThe reasons given by those who prefer to organize events in rural locations, which account for 30% of the surveyed participants, include getting away from the daily pressure faced by business people. Bringing event participants to a location away from the hustle and bustle of the city and from their work and duties makes them more relaxed and focused on the event, and makes it easier for them to socialize and get to know each other. Another advantage of rural surroundings is that it present something new and different than the city, with various possibilities typical of natural surroundings or a specific local area.\n\u201cThe idea is to create an imperceptible transition from business to leisure and entertainment, without burdening the participants with information and ensuring that they will be willing to continue working after an excursion. Setting an event in natural surroundings is an attractive idea but accessibility can be a problem. This gives cities an advantage, especially capital cities and locations close to airports, because it makes the transfer of foreign participants so much easier\u201d, says An\u0111elka Mili\u0107, Project West Balkan.\nUr\u0161ula Kova\u010d from Post of Slovenia, as winning combination points out advantages of a combined event surroundings – accommodation in the city, facilitated by good air travel connections and the general urban infrastructure, with additional activities in a nearby natural environment, in the form of short field trips .\nAfter a seminar, the additional activities most frequently organized are tours of landmarks and interesting places at the location where the seminar is taking place.\nIn regard to extracurricular activities, some of the surveyed participants readily shared with us some of the activities they either organized or taken part in which left a particular impression on them.\nMirna Arapovi\u0107 of Ledo from Croatia thinks smaller communities offer a variety of interesting things which event participants would probably not have a chance of visiting or seeing if they came on their own. Experience has shown that local areas with local customs are very interesting. As one of the many interesting activities she has organized, Mrs. Arapovi\u0107 singles out a visit to a private estate engaged in pottery. The entire group of visitors was given a short course on working with clay and then tried to make pots and jugs, taking turns spinning the wheel and enjoying one of the oldest crafts in the world. Two weeks after, they received their handiwork by post as a keepsake. Another interesting aspect of this event, says Mrs. Arapovi\u0107, is that the group consisted more or less entirely of men.\nSpomenka Miljkovi\u0107 of the Ministry of Education and Culture of Republic of Srpska remembers a business meeting held outdoors in a national park \u2013 right in the middle of a forest.\nNata\u0161a Jakovljevi\u0107 of Apatinska pivara listed some of the activities they organize, in nearly all forms of rural environments. They have organized competitions with transparent blowup balls, which the participants had to walk over to get from point A to point B. At the sea coast, Mrs. Jakovljevi\u0107 singles out \u201cGames without Borders\u201d, while on the mountain they organized the \u201cWinter Olympics\u201d involving, amongst other things, snow sliding on car-tires, pan sliders, and carton.\nNevertheless, 40% of the surveyed participants see rural environments as a likely trend in future, primarily due to various aspects and facilities which the city cannot offer, and due to the need to get away from the daily routine. The likelihood that urban environments will prevail in the future was indicated by 35% participants, while 25% feel that both alternatives will be equally popular, with cities being chosen for conferences and business gatherings, and rural environments for team building activities.\nM.M.\nThe post CITY vs NATURE appeared first on SEE Business travel & meetings magazine.", "date_published": "2013-08-15T09:06:46+02:00", "date_modified": "2015-03-30T13:57:08+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Business-Outdoor-Training.jpg", "tags": [ "city", "nature", "rural surroundings", "urban surroundings", "Trends" ] } ] }