This was the 8th installment of the international MICE event that seeks to \u201cPromote China to the World and the World to China\u201d.
\nThe unprecedented strength of the local participation was evidenced most significantly in the Chinese buyer numbers where close to 480 attended over the 3 days. Total International and Chinese buyer attendees exceeded 600. This surged the ratio of Chinese buyers to an all-time high of 70% of all buyers delegation.
\n\u201cIT&CM China 2014\u2019s achievement in attracting both quality and quantity of Chinese buyers is not just a reflection of the massive buying interest from Mainland China, but also the strength of the organisers\u2019 network and resources to reach valuable segments that both our International and Domestic exhibitors deliver,\u201d commented Zhang Jian, Executive GM of CITS International MICE, one of the show\u2019s three co-organisers on this year\u2019s dominance of Chinese buyers.
\nIT&CM China 2014 welcomed some 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations from both International and Chinese regions.
\nAdding to the significance of this, Darren Ng, Managing Director of TTG Asia Media, co-organiser behind IT&CM China, remarked, \u201cThe Chinese MICE industry itself is burgeoning at 20% annually, reflecting endless opportunities for both international and domestic MICE suppliers alike. Our unsurpassed proportion of Chinese buyers fulfils both international and local suppliers\u2019 intention of boosting outbound and domestic traffic respectively.\u201d
The overwhelming potential of fresh procurement opportunities made tangible as a result of a whopping 65% new buyers across the board, had scored top marks among exhibitors and other stakeholder delegates. This was made possible through several initiatives including the partnerships with CATS, as well as an advisory board of proactive local corporate travel authorities that led to the Corporate Travel Roundtable road show series launched last year in Shanghai and Chengdu.
\nThese efforts contributed to new Chinese MICE and Corporate buyer faces at IT&CM China 2014. Another exciting highlight of this year\u2019s show included the launch of Corporate Travel World (CTW) China beginning in 2015.
\n![](\"https://www.seebtm.com/wp-content/uploads/itcm_kina_6.jpg\")
On the exhibition front, IT&CM China attracted the official representation of over 20 leading NTOs and CVBs from China, Asian regions and beyond including Hong Kong, Indonesia, Japan, Korea, Malaysia, Macau, Philippines, Shanghai, Singapore, Sri Lanka, Taiwan, Thailand, United Arab Emirates and more.
This year\u2019s showcase also featured 154 new exhibiting organisations, as well as new representatives from the cruise and airline sectors and offerings from the United Kingdom and the United States of America, and made this IT&CM China 2014 exhibition edition the largest in its history.
\nIT&CM China 2014 welcomed some 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations from both International and Chinese regions. Other event features included more than 600 registered buyers, 400 hosted delegates, over 12,000 on-site business appointments and more than 70 business, education and networking sessions over the three days. IT&CM China 2014 pre-event activities kicked-off with city tours of Shanghai and on-site registration of pre-registered delegates.
\nThe post IT&CM CHINA 2014 OPENED WITH RECORD NUMBER OF CHINESE BUYERS appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "IT&CM China 2014 was held from April 15th to 17th at Shanghai World Expo Exhibition & Convention Center.\nThis was the 8th installment of the international MICE event that seeks to \u201cPromote China to the World and the World to China\u201d.\nThe unprecedented strength of the local participation was evidenced most significantly in the Chinese buyer numbers where close to 480 attended over the 3 days. Total International and Chinese buyer attendees exceeded 600. This surged the ratio of Chinese buyers to an all-time high of 70% of all buyers delegation.\n\u201cIT&CM China 2014\u2019s achievement in attracting both quality and quantity of Chinese buyers is not just a reflection of the massive buying interest from Mainland China, but also the strength of the organisers\u2019 network and resources to reach valuable segments that both our International and Domestic exhibitors deliver,\u201d commented Zhang Jian, Executive GM of CITS International MICE, one of the show\u2019s three co-organisers on this year\u2019s dominance of Chinese buyers.\nIT&CM China 2014 welcomed some 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations from both International and Chinese regions.\nAdding to the significance of this, Darren Ng, Managing Director of TTG Asia Media, co-organiser behind IT&CM China, remarked, \u201cThe Chinese MICE industry itself is burgeoning at 20% annually, reflecting endless opportunities for both international and domestic MICE suppliers alike. Our unsurpassed proportion of Chinese buyers fulfils both international and local suppliers\u2019 intention of boosting outbound and domestic traffic respectively.\u201d\nThe overwhelming potential of fresh procurement opportunities made tangible as a result of a whopping 65% new buyers across the board, had scored top marks among exhibitors and other stakeholder delegates. This was made possible through several initiatives including the partnerships with CATS, as well as an advisory board of proactive local corporate travel authorities that led to the Corporate Travel Roundtable road show series launched last year in Shanghai and Chengdu.\nThese efforts contributed to new Chinese MICE and Corporate buyer faces at IT&CM China 2014. Another exciting highlight of this year\u2019s show included the launch of Corporate Travel World (CTW) China beginning in 2015.\nOn the exhibition front, IT&CM China attracted the official representation of over 20 leading NTOs and CVBs from China, Asian regions and beyond including Hong Kong, Indonesia, Japan, Korea, Malaysia, Macau, Philippines, Shanghai, Singapore, Sri Lanka, Taiwan, Thailand, United Arab Emirates and more.\nThis year\u2019s showcase also featured 154 new exhibiting organisations, as well as new representatives from the cruise and airline sectors and offerings from the United Kingdom and the United States of America, and made this IT&CM China 2014 exhibition edition the largest in its history.\nIT&CM China 2014 welcomed some 3,000 MICE professionals from sectors including DMCs, PCOs, corporate travel and associations from both International and Chinese regions. Other event features included more than 600 registered buyers, 400 hosted delegates, over 12,000 on-site business appointments and more than 70 business, education and networking sessions over the three days. IT&CM China 2014 pre-event activities kicked-off with city tours of Shanghai and on-site registration of pre-registered delegates.\nSince 2007, IT&CM China has established itself as China\u2019s leading international Meetings, Incentives, Conventions and Exhibitions (MICE) business, education and networking event, dedicated to \u201cPromoting China to the World and the World to China\u201d. Bringing together Chinese and International MICE exhibitors and buyers in one dynamic marketplace, IT&CM China is the platform for international and leading Chinese players in the MICE industry to explore business opportunities on all fronts \u2013 inbound, outbound and domestic. Delegates to the 3-day event receive the best return on their investment in business, education and networking through structured business appointments, exhibition showcase, seminar sessions, official networking functions and tours. IT&CM China is part of the IT&CM Events series organised by TTG Events, a business group of TTG Asia Media. This event is co-organised by CITS International M.I.C.E \u2013 a wholly-owned subsidiary of CITS (China International Travel Service), and MP Shanghai.\nThe post IT&CM CHINA 2014 OPENED WITH RECORD NUMBER OF CHINESE BUYERS appeared first on SEE Business travel & meetings magazine.", "date_published": "2014-05-19T13:48:04+02:00", "date_modified": "2016-12-12T15:06:19+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/itcm_kina_5.jpg", "tags": [ "IT&CM China", "mice event", "Trade Shows" ] } ] }