![\"_MG_5174\"](\"https://www.seebtm.com/wp-content/uploads/MG_5174-2.jpg\")
SEEbtm: We welcome Goran Vlasic, Council\u00a0Chair of the Innovation Institute\u00a0from Zagreb. We can start\u00a0with what is Innovation Institute\u00a0and what does it stand for?
\nSince its\u00a0foundation, Innovation Institute has\u00a0been a disruptive force developing\u00a0and delivering programs that\u00a0facilitate genuine intellectual and\u00a0creative growth of its participants\u00a0thus enabling new value creation.
\nThrough various educational programs\u00a0Institute strives towards mindset-\u00a0changing experience that will\u00a0make a strong impact on individuals\u00a0and companies and deliver results\u00a0in the long run.
SEEbtm:\u00a0What makes Innovation Institute\u2019s\u00a0programs different, especially\u00a0for regional managers and\u00a0entrepreneurs?
\nGoran Vlasic: Innovation Institute\u2019s programs focus\u00a0on delivering A Different View\u00ae\u00a0on pressing business challenges.
\nFocus is on understanding the underlying\u00a0principles that drive different\u00a0business-related phenomena.\u00a0Therefore, we are working only\u00a0with regional and global top professors\u00a0who significantly impact\u00a0their disciplines. Such professors include\u00a0prof. Barnett\u00a0(Stanford), prof.\u00a0Bradley (Harvard),\u00a0prof. Deighton\u00a0(Harvard), prof. Chandy (LBS), prof.\u00a0Carpenter (Kellogg), prof. Gultekin\u00a0(Wharton), prof. Sitkin (Duke), prof.\u00a0Massa (INSEAD), prof. Troilo (Bocconi),\u00a0etc.
Institute\u2019s programs expose participants\u00a0to key global trends, cutting edge\u00a0research, and best global practices\u00a0allowing them to be creators\u00a0of best practices, rather than mere\u00a0followers.
\nBesides immense personal development\u00a0opportunities, Innovation\u00a0Institute\u2019s programs enable valuable\u00a0networking opportunities as\u00a0regional top managers intensely\u00a0interact to address each-others\u2019\u00a0pressing issues.
\nSEEbtm:\u00a0Why should managers and entrepreneurs\u00a0(especially if they\u00a0are highly successful) engage in\u00a0education? Their time is highly\u00a0scarce resource \u2013 why \u201cwaste\u201d it\u00a0on education?
\nNot every education program is\u00a0the same. That is why Innovation\u00a0Institute focuses on delivering underlying\u00a0principles that challenge\u00a0dominant dogmas of companies,\u00a0markets and industries. As one\u00a0becomes better in a certain industry/\u00a0job he/she faces the \u201ccurse of\u00a0success\u201d increasingly exploiting\u00a0existing competences, focusing on\u00a0processes and optimization, but\u00a0potentially dooming the company\u00a0in the long run.
\nTry to name 15\u00a0companies globally older than 150\u00a0years. It is rather difficult since as\u00a0companies and managers become\u00a0more successful, their short-term\u00a0results enhance but generally limit\u00a0their future potentials. While education\u00a0focused on skills and known\u00a0knowledge is truly a \u201cwaste of time\u201d\u00a0for top performers, education that\u00a0Innovation Institute delivers focuses\u00a0on higher-level mindset-changing\u00a0programs.
\nAlthough knowledge\u00a0and skills can be learned via books,\u00a0on-line courses\u00a0and videos, Innovation\u00a0Institute\u2019s\u00a0mindset changing\u00a0programs develop\u00a0foundation for an\u00a0immense individual and company\u00a0growth balancing the short-term\u00a0and long-term results. Innovation\u00a0Institute\u2019s programs are focusing\u00a0on value creation where innovation\u00a0and growth become logical\u00a0conclusions\u00a0of well-developed mindsets\u00a0and systems, rather than random\u00a0events (which is what one usually\u00a0thinks of innovation).
\nSEEbtm:\u00a0We can see that some of the best\u00a0and biggest Croatian companies\u00a0have recognized the value Innovation\u00a0Institute\u2019s educational\u00a0programs provide.\u00a0What are your plans for further\u00a0expansion in the region?
\nGoran Vlasic:\u00a0The key to achieving persistent value-creating disruptions lies in Innovation\u00a0Institute\u2019s close partnerships\u00a0with great companies which recognize\u00a0the importance of innovation\u00a0and new value creation.
\nOur\u00a0goal\u00a0is to extend cooperation with\u00a0regional companies and bring even\u00a0more managers outside Croatia\u00a0to engage in our programs and to\u00a0excel competitiveness and innovation\u00a0potentials in the region. We are\u00a0now in the process of partnering\u00a0with great partners in Slovenia and\u00a0Serbia and we are convinced that\u00a0we will engage in many successful\u00a0and long-term partnerships.
\n\n
SEEbtm:\u00a0Let`s go back to value-creation.\u00a0How does Innovation Institute\u00a0specifically engage in value-creation\u00a0for regional companies?
\nGoran Vlasic: In order to enhance innovation based\u00a0value creation:
\na) Innovation Institute works closely\u00a0together with companies to:
1. Create innovation culture\u00a0grounded\u00a0in the value-creating\u00a0mindsets\u00a0of everyone involved\u00a0that are instilled through\u00a0a set of values, principles,\u00a0practices\u00a0and problem-solving\u00a0approaches;
\n2. Implement Innovation Institute\u2019s\u00a0proprietary InnovationChecklist\u00ae approach that\u00a0enables structured step-bystep\u00a0approach to creativity\u00a0and innovation thus maximizing\u00a0organization\u2019s innovation\u00a0potentials;
\n3. Develop innovation system\u00a0that creates a systemic development,\u00a0nurturing and\u00a0implementation\u00a0of ideas into\u00a0commercial successes.
\nb) Innovation Institute works closely\u00a0together with value-creating\u00a0individuals and teams to:
\n1. Challenge and develop their\u00a0intellectual and creative potentials,\u00a0through programs that\u00a0aim primarily at developing\u00a0individuals\u2019 mindsets and\u00a0knowledge.
\n2. Challenge and develop their\u00a0productive potentials, by\u00a0jointly\u00a0enhancing their idea\u2019s\u00a0potential and facilitating its\u00a0development into a plug-and-play\u00a0project solution.
\nSEEbtm:\u00a0Lastly, what do you believe is key\u00a0for regional development?
\nGoran Vlasic: As long as we only observe what\u00a0others are doing and aim at \u201cimplementing\u00a0the best practices\u201d, our\u00a0region will always be a follower.
\nWhile it is a relatively safe position\u00a0in the short run, in the long run\u00a0such strategies lead to competition\u00a0based on price. This can be seen\u00a0in many industries in our region.
\nWhile this can seem like a good\u00a0strategy \u2013 there is always someone\u00a0somewhere globally who can\u00a0deliver at lower costs.
To become relevant globally, our\u00a0region\u2019s top thinkers must be exposed\u00a0to the underlying principles\u00a0that drive economics and business\u00a0in order to be able to deliver global\u00a0innovations which have a power to\u00a0change industries.\u00a0This is the value creation that Innovation\u00a0Institute aims to achieve\u00a0in its programs. For example, as\u00a0platform economics are entering\u00a0increasing number of markets and\u00a0industries, it is paramount that\u00a0managers understand the underlying\u00a0principles of such new market\u00a0realities.
\n![\"Innovation](\"https://www.seebtm.com/wp-content/uploads/MG_1713.jpg\")
Therefore Institute\u2019s next\u00a0program is Leadership Program focusing\u00a0on Business and Tech, which\u00a0aims to expose participants to principles\u00a0behind\u00a0businesses that compete\u00a0on a platform vs. as a platform\u00a0(e.g. Booking.com, AirBNB, etc) and\u00a0how to integrate consumer lifetime\u00a0value\u00a0as one\u2019s strategic goal instead\u00a0of market share and such traditional\u00a0measures of performance.
\nThe post Creating New Values Through Intellectual and Creative Development appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "SEEbtm: We welcome Goran Vlasic, Council\u00a0Chair of the Innovation Institute\u00a0from Zagreb. We can start\u00a0with what is Innovation Institute\u00a0and what does it stand for?\nGoran Vlasic:\u00a0Innovation Institute is a non-profit\u00a0organization aiming at value creation\u00a0at individual and organizational\u00a0levels, by nurturing creativity, innovation,\u00a0unorthodox thinking\u00a0and dogma questioning.\nSince its\u00a0foundation, Innovation Institute has\u00a0been a disruptive force developing\u00a0and delivering programs that\u00a0facilitate genuine intellectual and\u00a0creative growth of its participants\u00a0thus enabling new value creation.\nThrough various educational programs\u00a0Institute strives towards mindset-\u00a0changing experience that will\u00a0make a strong impact on individuals\u00a0and companies and deliver results\u00a0in the long run.\nSEEbtm:\u00a0What makes Innovation Institute\u2019s\u00a0programs different, especially\u00a0for regional managers and\u00a0entrepreneurs?\nGoran Vlasic: Innovation Institute\u2019s programs focus\u00a0on delivering A Different View\u00ae\u00a0on pressing business challenges.\nFocus is on understanding the underlying\u00a0principles that drive different\u00a0business-related phenomena.\u00a0Therefore, we are working only\u00a0with regional and global top professors\u00a0who significantly impact\u00a0their disciplines. Such professors include\u00a0prof. Barnett\u00a0(Stanford), prof.\u00a0Bradley (Harvard),\u00a0prof. Deighton\u00a0(Harvard), prof. Chandy (LBS), prof.\u00a0Carpenter (Kellogg), prof. Gultekin\u00a0(Wharton), prof. Sitkin (Duke), prof.\u00a0Massa (INSEAD), prof. Troilo (Bocconi),\u00a0etc.\n\nInstitute\u2019s programs expose participants\u00a0to key global trends, cutting edge\u00a0research, and best global practices\u00a0allowing them to be creators\u00a0of best practices, rather than mere\u00a0followers.\nBesides immense personal development\u00a0opportunities, Innovation\u00a0Institute\u2019s programs enable valuable\u00a0networking opportunities as\u00a0regional top managers intensely\u00a0interact to address each-others\u2019\u00a0pressing issues.\nSEEbtm:\u00a0Why should managers and entrepreneurs\u00a0(especially if they\u00a0are highly successful) engage in\u00a0education? Their time is highly\u00a0scarce resource \u2013 why \u201cwaste\u201d it\u00a0on education?\nNot every education program is\u00a0the same. That is why Innovation\u00a0Institute focuses on delivering underlying\u00a0principles that challenge\u00a0dominant dogmas of companies,\u00a0markets and industries. As one\u00a0becomes better in a certain industry/\u00a0job he/she faces the \u201ccurse of\u00a0success\u201d increasingly exploiting\u00a0existing competences, focusing on\u00a0processes and optimization, but\u00a0potentially dooming the company\u00a0in the long run.\nTry to name 15\u00a0companies globally older than 150\u00a0years. It is rather difficult since as\u00a0companies and managers become\u00a0more successful, their short-term\u00a0results enhance but generally limit\u00a0their future potentials. While education\u00a0focused on skills and known\u00a0knowledge is truly a \u201cwaste of time\u201d\u00a0for top performers, education that\u00a0Innovation Institute delivers focuses\u00a0on higher-level mindset-changing\u00a0programs. \nAlthough knowledge\u00a0and skills can be learned via books,\u00a0on-line courses\u00a0and videos, Innovation\u00a0Institute\u2019s\u00a0mindset changing\u00a0programs develop\u00a0foundation for an\u00a0immense individual and company\u00a0growth balancing the short-term\u00a0and long-term results. Innovation\u00a0Institute\u2019s programs are focusing\u00a0on value creation where innovation\u00a0and growth become logical\u00a0conclusions\u00a0of well-developed mindsets\u00a0and systems, rather than random\u00a0events (which is what one usually\u00a0thinks of innovation).\nSEEbtm:\u00a0We can see that some of the best\u00a0and biggest Croatian companies\u00a0have recognized the value Innovation\u00a0Institute\u2019s educational\u00a0programs provide.\u00a0What are your plans for further\u00a0expansion in the region?\nGoran Vlasic:\u00a0The key to achieving persistent value-creating disruptions lies in Innovation\u00a0Institute\u2019s close partnerships\u00a0with great companies which recognize\u00a0the importance of innovation\u00a0and new value creation.\nOur\u00a0goal\u00a0is to extend cooperation with\u00a0regional companies and bring even\u00a0more managers outside Croatia\u00a0to engage in our programs and to\u00a0excel competitiveness and innovation\u00a0potentials in the region. We are\u00a0now in the process of partnering\u00a0with great partners in Slovenia and\u00a0Serbia and we are convinced that\u00a0we will engage in many successful\u00a0and long-term partnerships.\n \nSEEbtm:\u00a0Let`s go back to value-creation.\u00a0How does Innovation Institute\u00a0specifically engage in value-creation\u00a0for regional companies?\nGoran Vlasic: In order to enhance innovation based\u00a0value creation:\na) Innovation Institute works closely\u00a0together with companies to:\n1. Create innovation culture\u00a0grounded\u00a0in the value-creating\u00a0mindsets\u00a0of everyone involved\u00a0that are instilled through\u00a0a set of values, principles,\u00a0practices\u00a0and problem-solving\u00a0approaches;\n2. Implement Innovation Institute\u2019s\u00a0proprietary InnovationChecklist\u00ae approach that\u00a0enables structured step-bystep\u00a0approach to creativity\u00a0and innovation thus maximizing\u00a0organization\u2019s innovation\u00a0potentials;\n3. Develop innovation system\u00a0that creates a systemic development,\u00a0nurturing and\u00a0implementation\u00a0of ideas into\u00a0commercial successes.\nb) Innovation Institute works closely\u00a0together with value-creating\u00a0individuals and teams to:\n1. Challenge and develop their\u00a0intellectual and creative potentials,\u00a0through programs that\u00a0aim primarily at developing\u00a0individuals\u2019 mindsets and\u00a0knowledge.\n2. Challenge and develop their\u00a0productive potentials, by\u00a0jointly\u00a0enhancing their idea\u2019s\u00a0potential and facilitating its\u00a0development into a plug-and-play\u00a0project solution.\nSEEbtm:\u00a0Lastly, what do you believe is key\u00a0for regional development?\nGoran Vlasic: As long as we only observe what\u00a0others are doing and aim at \u201cimplementing\u00a0the best practices\u201d, our\u00a0region will always be a follower.\nWhile it is a relatively safe position\u00a0in the short run, in the long run\u00a0such strategies lead to competition\u00a0based on price. This can be seen\u00a0in many industries in our region.\nWhile this can seem like a good\u00a0strategy \u2013 there is always someone\u00a0somewhere globally who can\u00a0deliver at lower costs.\nTo become relevant globally, our\u00a0region\u2019s top thinkers must be exposed\u00a0to the underlying principles\u00a0that drive economics and business\u00a0in order to be able to deliver global\u00a0innovations which have a power to\u00a0change industries.\u00a0This is the value creation that Innovation\u00a0Institute aims to achieve\u00a0in its programs. For example, as\u00a0platform economics are entering\u00a0increasing number of markets and\u00a0industries, it is paramount that\u00a0managers understand the underlying\u00a0principles of such new market\u00a0realities.\nInnovation Institute Zagreb\nTherefore Institute\u2019s next\u00a0program is Leadership Program focusing\u00a0on Business and Tech, which\u00a0aims to expose participants to principles\u00a0behind\u00a0businesses that compete\u00a0on a platform vs. as a platform\u00a0(e.g. Booking.com, AirBNB, etc) and\u00a0how to integrate consumer lifetime\u00a0value\u00a0as one\u2019s strategic goal instead\u00a0of market share and such traditional\u00a0measures of performance.\nThe post Creating New Values Through Intellectual and Creative Development appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-07-25T16:28:37+02:00", "date_modified": "2016-07-25T16:28:37+02:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/MG_2914.jpg", "tags": [ "innovation institute zagreb", "interwiev", "Interviews" ] } ] }