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    "title": "SEE Business travel &amp; meetings magazine",
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    "items": [
        {
            "id": "https://www.seebtm.com/en/what-affects-the-creation-of-an-impression/",
            "url": "https://www.seebtm.com/en/what-affects-the-creation-of-an-impression/",
            "title": "What Affects the  Creation of an Impression?",
            "content_html": "<h1>When we talk about making an impression, in general, we should ask what it is actually based on?</h1>\n<p>Do we first notice some or someone\u2019s specific? Or the most attention is given to a physical form of what we see? It should be noted that the time also plays a key role \u00adwe are all very familiar with a phenomenon of \u201cfirst impression\u201d and the question on whether we can correct it later on or it remains unchanged?</p>\n<p>Scientifically, it\u2019s like this: <strong>first impression is hard to change</strong>. The reason is simple \u00adit requires an effort.</p>\n<blockquote>\n<h5><em><strong><span style=\"color: #800080;\">Research shows that the reliability and attractiveness are the two qualities fastest estimated.</span></strong></em></h5>\n</blockquote>\n<p>People in most cases do not have time to re\u00adanalyze, re\u00adthink, re\u00adinterpret you or the situation in which they find themselves, on the basis of which the first impression was formed.</p>\n<p>According to the holistic view, the formation of a notion or impres\u00adsion, is a dynamic process that involves a multitude of information sources that we have available at any particular moment.</p>\n<p><strong>It only takes a tenth of a second for making our first impression of someone</strong> based solely on his face features.\u00a0This is the time we need\u00a0to assess whether we find some\u00adone a good looking, attractive, reli\u00adable, competent or aggressive.<br />\nResearch shows that the reliability and attractiveness are the two qu\u00adalities fastest estimated.</p>\n<p>When we transfer this in a variety of everyday situations, such as in the business world, the portal Business News Daily advises to pay attention to the following:</p>\n<p><span style=\"color: #800080;\"><em><strong>Watch your tone</strong></em></span></p>\n<p>Just as people will make a snap judgment of you based on your appearance, the same can happen with the tone. Thus, for example, men with lower voices and women with higher voices were considered\u00a0dominant. People who alternated the pitch of their voices as they spoke were considered more trust\u00ad-worthy by the listeners.</p>\n<blockquote>\n<h5><em><strong><span style=\"color: #800080;\">It is the most important that all event participants leave it with the impres\u00adsion that they did not lose time.</span></strong></em></h5>\n</blockquote>\n<p><span style=\"color: #800080;\"><br />\n<em><strong>Perfect handshake</strong></em></span></p>\n<p>Handshake should be short, at the level of the elbow, solid grip, but not that much to make a pain to the hand of the one with whom you shake hands.\u00a0The worst impression leave the people whose handshake is too flabby and soft, as it implies that those are the people without con\u00adfidence, as shown in the studies.<br />\nNumerous studies have shown that there is a strong correlation between people who maintain eye\u00a0contact while talking and the im\u00adpression they left on his interlocu\u00adtors at that moment. As it turns out, making eye contact while speaking is one of the keys to ma\u00adking others think you\u2019re smarter.</p>\n<p><span style=\"color: #800080;\"><em><strong>Make and keep eye contact</strong></em></span></p>\n<p>Numerous studies have shown that there is a strong correlation between people who maintain eye contact while talking and the impression they left on his interlo\u00adcutors at that moment. As it turns out, making eye contact while spe\u00adaking is one of the keys to making \u00a0others think you\u2019re smarter.</p>\n<p><span style=\"color: #800080;\"><em><strong>Let the other person speak first</strong></em></span></p>\n<p>When at the beginning of the inter\u00adview, you show too much initiative to lead the conversation, the person you are talking to can get the impre\u00adssion that you do not understand him or show him no respect.</p>\n<p>In the organization of an event, namely, seminar or a conference, here are a few crucial things that can affect that people perceive the organization of your event as \u201ca hit\u201d.</p>\n<p>According to <strong>Eileen Pablo</strong>, Philip\u00adpine business and financial blogger, it is the most important that all event participants leave it with the impression that they did not lose time. We will ensure this if we make them feel welcome, but above all, they must have the impression that they are engaged and entertained at the same time.<br />\nTherefore, the <strong>panelists are of a key importance</strong> in this segment of the event, and they should be chosen carefully. Not only with regards to professional references, but also to social intelligence and the type of other participants, i.e. the audience.</p>\n<p>Although you may \u201conly\u201d be res\u00adponsible for the organization, you should go through the presentati\u00adons of the speakers and panelists. Despite the experience and exper\u00adtise, it can easily happen that parts\u00a0of the presentation are less interes\u00adting, even boring.<br />\nIt could not be bad to then suggest another perspective on things or propose some visual aids that can refresh \u201cthe theme\u201d.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448.jpg\"><img class=\"aligncenter size-full wp-image-31042\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448.jpg\" alt=\"\" width=\"800\" height=\"358\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448-300x134.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448-768x344.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Applause-Appreciation-Award-Ch-118264448-696x311.jpg 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p>Furthermore, something needs to be done to get the audience feels called for views exchange.<br />\nBefore that, you can explore the most current events concerning the topic. The key is actually in the fact that the <strong>participants shall join the conversation as promptly as possible</strong>, as thus will be reduced discomfort and anxiety of the mo\u00adment when they are expected to\u00a0be interactive. Before that, you can explore the themes, examples or tell an anegdote related to subject so that interaction can start as soon as possible., as thus will be reduced discomfort and anxiety of the moment they are expected to be interactive.</p>\n<p>Breaks should be organized at two hours at least, regardless of how the topic is interesting and all parti\u00adcipants active in the discussion. Shorter breaks serve the regaining of concentration, focus, refreshing and brain\u00ad-storming.\u00a0And, of course, the organization shall be totally set up and under control. It can sometimes hap\u00adpen that this part of the job is perfectly done, but people create an impression on the basis of a single unpleasant situation they had during the event. And such a situation does not even have to do anything with the organization.</p>\n<blockquote>\n<h5><span style=\"color: #800080;\"><em><strong>Something needs to be done to get the audien\u00adce feels called for views exchange.</strong></em></span></h5>\n</blockquote>\n<p>The lesson would be that we can not always just hold it all under control. All this affects the kind of impression people form about your event. And whether we recognize it or not, we all depend on the perception of others.</p>\n<p><span style=\"color: #800080;\"><em><strong>Pay attention to details!\u00a0</strong></em></span></p>\n<p><em><strong>When something make a \u201cweak\u201d impression on us</strong></em></p>\n<p>Watching the opening ceremony of the Olympic Games is always a special treat. Thousands of partici\u00adpants have long been preparing for their singing or choreography while the athletes of all countries proud\u00adly parade and wave the national flags of their national team.</p>\n<p>You must admit that this is a speci\u00adal emotional moment and spectac\u00adle. We all remember the ceremony at the Winter Olympics in Sochi in 2014. But the impression of the crowd was weak. And this was the reason: at start and illuminating the symbol of the Olympic Games \u00adOlympic circles, one of them was not illuminate.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463.jpg\"><img class=\"aligncenter size-full wp-image-31043\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463-768x513.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463-696x465.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Written-Text-Pay-Close-Attenti-120397463-629x420.jpg 629w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><em><strong>Poor security assessment at the event </strong></em><br />\nIn August 2013, the Korean compa\u00adny LG decided to promote its new smartphone by releasing 100 heli\u00adum balloons into the air, and each of them was wearing a voucher for<br />\nthe purchase thereof.<br />\nBad part of this idea was that their security was not the top priority in the event, so people who attended this event pulled out the knives and other types of \u201cimprovised\u201d<br />\nweapons to reach their rewards. The event ended up with two dozen of injured.<br />\nDo you think that, after this event, anyone remembered the type of launched mobile phone?</p>\n<p>We don\u2019t think so.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/what-affects-the-creation-of-an-impression/\">What Affects the  Creation of an Impression?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "When we talk about making an impression, in general, we should ask what it is actually based on?\nDo we first notice some or someone\u2019s specific? Or the most attention is given to a physical form of what we see? It should be noted that the time also plays a key role \u00adwe are all very familiar with a phenomenon of \u201cfirst impression\u201d and the question on whether we can correct it later on or it remains unchanged?\nScientifically, it\u2019s like this: first impression is hard to change. The reason is simple \u00adit requires an effort.\n\nResearch shows that the reliability and attractiveness are the two qualities fastest estimated.\n\nPeople in most cases do not have time to re\u00adanalyze, re\u00adthink, re\u00adinterpret you or the situation in which they find themselves, on the basis of which the first impression was formed.\nAccording to the holistic view, the formation of a notion or impres\u00adsion, is a dynamic process that involves a multitude of information sources that we have available at any particular moment.\nIt only takes a tenth of a second for making our first impression of someone based solely on his face features.\u00a0This is the time we need\u00a0to assess whether we find some\u00adone a good looking, attractive, reli\u00adable, competent or aggressive.\nResearch shows that the reliability and attractiveness are the two qu\u00adalities fastest estimated.\nWhen we transfer this in a variety of everyday situations, such as in the business world, the portal Business News Daily advises to pay attention to the following:\nWatch your tone\nJust as people will make a snap judgment of you based on your appearance, the same can happen with the tone. Thus, for example, men with lower voices and women with higher voices were considered\u00a0dominant. People who alternated the pitch of their voices as they spoke were considered more trust\u00ad-worthy by the listeners.\n\nIt is the most important that all event participants leave it with the impres\u00adsion that they did not lose time.\n\n\nPerfect handshake\nHandshake should be short, at the level of the elbow, solid grip, but not that much to make a pain to the hand of the one with whom you shake hands.\u00a0The worst impression leave the people whose handshake is too flabby and soft, as it implies that those are the people without con\u00adfidence, as shown in the studies.\nNumerous studies have shown that there is a strong correlation between people who maintain eye\u00a0contact while talking and the im\u00adpression they left on his interlocu\u00adtors at that moment. As it turns out, making eye contact while speaking is one of the keys to ma\u00adking others think you\u2019re smarter.\nMake and keep eye contact\nNumerous studies have shown that there is a strong correlation between people who maintain eye contact while talking and the impression they left on his interlo\u00adcutors at that moment. As it turns out, making eye contact while spe\u00adaking is one of the keys to making \u00a0others think you\u2019re smarter.\nLet the other person speak first\nWhen at the beginning of the inter\u00adview, you show too much initiative to lead the conversation, the person you are talking to can get the impre\u00adssion that you do not understand him or show him no respect.\nIn the organization of an event, namely, seminar or a conference, here are a few crucial things that can affect that people perceive the organization of your event as \u201ca hit\u201d.\nAccording to Eileen Pablo, Philip\u00adpine business and financial blogger, it is the most important that all event participants leave it with the impression that they did not lose time. We will ensure this if we make them feel welcome, but above all, they must have the impression that they are engaged and entertained at the same time.\nTherefore, the panelists are of a key importance in this segment of the event, and they should be chosen carefully. Not only with regards to professional references, but also to social intelligence and the type of other participants, i.e. the audience.\nAlthough you may \u201conly\u201d be res\u00adponsible for the organization, you should go through the presentati\u00adons of the speakers and panelists. Despite the experience and exper\u00adtise, it can easily happen that parts\u00a0of the presentation are less interes\u00adting, even boring.\nIt could not be bad to then suggest another perspective on things or propose some visual aids that can refresh \u201cthe theme\u201d.\n\nFurthermore, something needs to be done to get the audience feels called for views exchange.\nBefore that, you can explore the most current events concerning the topic. The key is actually in the fact that the participants shall join the conversation as promptly as possible, as thus will be reduced discomfort and anxiety of the mo\u00adment when they are expected to\u00a0be interactive. Before that, you can explore the themes, examples or tell an anegdote related to subject so that interaction can start as soon as possible., as thus will be reduced discomfort and anxiety of the moment they are expected to be interactive.\nBreaks should be organized at two hours at least, regardless of how the topic is interesting and all parti\u00adcipants active in the discussion. Shorter breaks serve the regaining of concentration, focus, refreshing and brain\u00ad-storming.\u00a0And, of course, the organization shall be totally set up and under control. It can sometimes hap\u00adpen that this part of the job is perfectly done, but people create an impression on the basis of a single unpleasant situation they had during the event. And such a situation does not even have to do anything with the organization.\n\nSomething needs to be done to get the audien\u00adce feels called for views exchange.\n\nThe lesson would be that we can not always just hold it all under control. All this affects the kind of impression people form about your event. And whether we recognize it or not, we all depend on the perception of others.\nPay attention to details!\u00a0\nWhen something make a \u201cweak\u201d impression on us\nWatching the opening ceremony of the Olympic Games is always a special treat. Thousands of partici\u00adpants have long been preparing for their singing or choreography while the athletes of all countries proud\u00adly parade and wave the national flags of their national team.\nYou must admit that this is a speci\u00adal emotional moment and spectac\u00adle. We all remember the ceremony at the Winter Olympics in Sochi in 2014. But the impression of the crowd was weak. And this was the reason: at start and illuminating the symbol of the Olympic Games \u00adOlympic circles, one of them was not illuminate.\n\nPoor security assessment at the event \nIn August 2013, the Korean compa\u00adny LG decided to promote its new smartphone by releasing 100 heli\u00adum balloons into the air, and each of them was wearing a voucher for\nthe purchase thereof.\nBad part of this idea was that their security was not the top priority in the event, so people who attended this event pulled out the knives and other types of \u201cimprovised\u201d\nweapons to reach their rewards. The event ended up with two dozen of injured.\nDo you think that, after this event, anyone remembered the type of launched mobile phone?\nWe don\u2019t think so.\nThe post What Affects the  Creation of an Impression? appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-03-02T15:24:05+01:00",
            "date_modified": "2017-12-13T16:19:11+01:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Strong-man-child-showing-bicep-104490638.jpg",
            "tags": [
                "cover story",
                "impression",
                "Hot topics"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/impression-and-design-inseparable-components-of-visual-communication/",
            "url": "https://www.seebtm.com/en/impression-and-design-inseparable-components-of-visual-communication/",
            "title": "Impression and Design \u2013 Inseparable Components of Visual Communication",
            "content_html": "<p><span style=\"color: #339966;\"><span style=\"color: #000000;\">Design is one of the most powerful means to create an impression. Nowadays, it is probably the most dominant one.</span> </span></p>\n<h1><span style=\"color: #339966;\">I spoke with Slavimir Stojanovic, I will be subjective to say with our best designer, on the theme of perception and its connection with the design.</span></h1>\n<p>His works are part of the collections of Pompidou Museum in Paris, the Museum of Posters in Warsaw and the Museum of Art and Advertising in Hamburg. Please, read how he, since he was 16 years old, makes an impression to the best in his work, but also to all those that his work addresses.</p>\n<ul>\n<li>\n<h3><span style=\"color: #339966;\"><em><strong>Based on your experience, what is the main task of design?</strong></em></span></h3>\n</li>\n</ul>\n<p>Graphic design has a task to draw the attention of a viewer in such a way that he wishes to engage in a deeper communication.</p>\n<p><span style=\"color: #339966;\">A good graphic design</span>, in addition to this primary function of <span style=\"color: #339966;\">drawing attention, establishes a dialogue, awakes inspiration and aestheticly refines a target observer.</span> Nowadays, on one hand, we have too many examples of an aggressive diversion of attention, often extremely violent and tacky, lavished on all levels of society, both on target groups and all the others, and, on the other hand, we lack the subtle, intelligent and precise communication, and, therefore, we get an impression of visual pollution that surrounds us every day. However, when a design is precise, when it hits its target, it permanently remains an integral part of the experience and life.</p>\n<ul>\n<li>\n<h3><em><span style=\"color: #339966;\"><strong>How you find and/or explain the relationship between design and the impression it makes on the observer?</strong></span></em></h3>\n</li>\n</ul>\n<p>I take those as <span style=\"color: #339966;\">two inseparable components of visual communication</span>. I think it necessary that the designer has a burning desire to communicate, he must be genuinely interested in how his design is perceived, received and further emotionally and intellectually processed in the consciousness of each targeted observer.</p>\n<p>Only after such a desire, there are coming the talent and professional skill of how, to whom and what to communicate so as to shake the stable vertical of consciousness of the audience. On a daily basis, graphic designers must come up with new, never before seen combinations of existing visual elements, metaphors and associations, because only new and unexperienced items actually cause some kind of effect.</p>\n<p>This is a difficult and exhausting job when you take into account that the average person in the course of one day experiences over 10,000 visual sensations, and let yourself win your place so at to be remembered under these conditions.</p>\n<figure id=\"attachment_30910\" aria-describedby=\"caption-attachment-30910\" style=\"width: 623px\" class=\"wp-caption alignnone\"><a href=\"https://www.seebtm.com/wp-content/uploads/slavimir-radovi.png\"><img class=\"size-full wp-image-30910\" src=\"https://www.seebtm.com/wp-content/uploads/slavimir-radovi.png\" alt=\"Slavimir Stojanovi\u0107\" width=\"623\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/slavimir-radovi.png 623w, https://www.seebtm.com/wp-content/uploads/slavimir-radovi-300x289.png 300w, https://www.seebtm.com/wp-content/uploads/slavimir-radovi-436x420.png 436w\" sizes=\"(max-width: 623px) 100vw, 623px\" /></a><figcaption id=\"caption-attachment-30910\" class=\"wp-caption-text\">Slavimir Stojanovi\u0107</figcaption></figure>\n<ul>\n<li>\n<h3><em><span style=\"color: #339966;\"><strong>In your opinion, how important is the design and branding of an event? Give us perhaps an example of an event that made a strong impression on you?</strong></span></em></h3>\n</li>\n</ul>\n<p><span style=\"color: #339966;\">Events are an integral part of any branding</span>, and design must be in perfect harmony with the overall line of communication of a certain brand. Those are also, because of the vastness of their visual, auditory and tactile platform, a perfect opportunity to show the brand in a whole new light. The strongest impression on me is made by the events that are designed as a kind of theatrical performance that draws into itself an observer, it enters more deeply into his consciousness, gives the impression of inspiration and personal identification, and remains in the subconscious in the most positive way possible.</p>\n<ul>\n<li>\n<h3><em><span style=\"color: #339966;\"><strong>Does a design should make an impression so that everyone understands \u201cwhat the author meant to say\u201d?</strong></span></em></h3>\n</li>\n</ul>\n<p>It is very important to precisely define a target audience and concentrate solely on its perception of your design. Of course, it is nice when the circumstances are such that wider range of society is able to understand such a communication in a right way and get something positive out of it for themselves. <span style=\"color: #339966;\">The main difference between design and art is that art asks questions, and design provides answers.</span></p>\n<ul>\n<li>\n<h3><span style=\"color: #339966;\"><strong>When you work, what is the common that you turn to: humour, irony, sarcasm&#8230;?</strong></span></h3>\n</li>\n</ul>\n<p><span style=\"color: #339966;\">My favourite method of a visual communication is a satire laced with minimalistic aesthetics.</span> However, in the light of recent social movements on the global stage, proven methods of subtle humour communicating of discrepancies with certain anomalies of modern society, turn out to be redundant, if we agree that an irony gained its natural shape in people who run this planet, countries, cities&#8230;</p>\n<p>Therefore, it is pointless to creatively comment something that is obvious. I think that all creative energy in the future should be focused on promoting the right values, which, in the new circumstances, become the alternative values. It will be an extremely difficult task, as the new reality simultaneously dismantles both the satirists, and the promoters of love, generosity, charity and caring, but this fight shall in no way be given up.</p>\n<figure id=\"attachment_30914\" aria-describedby=\"caption-attachment-30914\" style=\"width: 843px\" class=\"wp-caption alignnone\"><a href=\"https://www.seebtm.com/wp-content/uploads/sveske.jpg\"><img class=\"size-full wp-image-30914\" src=\"https://www.seebtm.com/wp-content/uploads/sveske.jpg\" alt=\"Slavimir Stojanovi\u0107\" width=\"843\" height=\"598\" srcset=\"https://www.seebtm.com/wp-content/uploads/sveske.jpg 843w, https://www.seebtm.com/wp-content/uploads/sveske-300x213.jpg 300w, https://www.seebtm.com/wp-content/uploads/sveske-768x545.jpg 768w, https://www.seebtm.com/wp-content/uploads/sveske-100x70.jpg 100w, https://www.seebtm.com/wp-content/uploads/sveske-696x494.jpg 696w, https://www.seebtm.com/wp-content/uploads/sveske-592x420.jpg 592w\" sizes=\"(max-width: 843px) 100vw, 843px\" /></a><figcaption id=\"caption-attachment-30914\" class=\"wp-caption-text\">Slavimir Stojanovi\u0107</figcaption></figure>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/impression-and-design-inseparable-components-of-visual-communication/\">Impression and Design \u2013 Inseparable Components of Visual Communication</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Design is one of the most powerful means to create an impression. Nowadays, it is probably the most dominant one. \nI spoke with Slavimir Stojanovic, I will be subjective to say with our best designer, on the theme of perception and its connection with the design.\nHis works are part of the collections of Pompidou Museum in Paris, the Museum of Posters in Warsaw and the Museum of Art and Advertising in Hamburg. Please, read how he, since he was 16 years old, makes an impression to the best in his work, but also to all those that his work addresses.\n\n\nBased on your experience, what is the main task of design?\n\n\nGraphic design has a task to draw the attention of a viewer in such a way that he wishes to engage in a deeper communication.\nA good graphic design, in addition to this primary function of drawing attention, establishes a dialogue, awakes inspiration and aestheticly refines a target observer. Nowadays, on one hand, we have too many examples of an aggressive diversion of attention, often extremely violent and tacky, lavished on all levels of society, both on target groups and all the others, and, on the other hand, we lack the subtle, intelligent and precise communication, and, therefore, we get an impression of visual pollution that surrounds us every day. However, when a design is precise, when it hits its target, it permanently remains an integral part of the experience and life.\n\n\nHow you find and/or explain the relationship between design and the impression it makes on the observer?\n\n\nI take those as two inseparable components of visual communication. I think it necessary that the designer has a burning desire to communicate, he must be genuinely interested in how his design is perceived, received and further emotionally and intellectually processed in the consciousness of each targeted observer.\nOnly after such a desire, there are coming the talent and professional skill of how, to whom and what to communicate so as to shake the stable vertical of consciousness of the audience. On a daily basis, graphic designers must come up with new, never before seen combinations of existing visual elements, metaphors and associations, because only new and unexperienced items actually cause some kind of effect.\nThis is a difficult and exhausting job when you take into account that the average person in the course of one day experiences over 10,000 visual sensations, and let yourself win your place so at to be remembered under these conditions.\nSlavimir Stojanovi\u0107\n\n\nIn your opinion, how important is the design and branding of an event? Give us perhaps an example of an event that made a strong impression on you?\n\n\nEvents are an integral part of any branding, and design must be in perfect harmony with the overall line of communication of a certain brand. Those are also, because of the vastness of their visual, auditory and tactile platform, a perfect opportunity to show the brand in a whole new light. The strongest impression on me is made by the events that are designed as a kind of theatrical performance that draws into itself an observer, it enters more deeply into his consciousness, gives the impression of inspiration and personal identification, and remains in the subconscious in the most positive way possible.\n\n\nDoes a design should make an impression so that everyone understands \u201cwhat the author meant to say\u201d?\n\n\nIt is very important to precisely define a target audience and concentrate solely on its perception of your design. Of course, it is nice when the circumstances are such that wider range of society is able to understand such a communication in a right way and get something positive out of it for themselves. The main difference between design and art is that art asks questions, and design provides answers.\n\n\nWhen you work, what is the common that you turn to: humour, irony, sarcasm&#8230;?\n\n\nMy favourite method of a visual communication is a satire laced with minimalistic aesthetics. However, in the light of recent social movements on the global stage, proven methods of subtle humour communicating of discrepancies with certain anomalies of modern society, turn out to be redundant, if we agree that an irony gained its natural shape in people who run this planet, countries, cities&#8230;\nTherefore, it is pointless to creatively comment something that is obvious. I think that all creative energy in the future should be focused on promoting the right values, which, in the new circumstances, become the alternative values. It will be an extremely difficult task, as the new reality simultaneously dismantles both the satirists, and the promoters of love, generosity, charity and caring, but this fight shall in no way be given up.\nSlavimir Stojanovi\u0107\nThe post Impression and Design \u2013 Inseparable Components of Visual Communication appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-02-10T14:04:20+01:00",
            "date_modified": "2017-02-10T14:53:36+01:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/ss_2015-smanjeno.jpg",
            "tags": [
                "design",
                "impression",
                "Interviews",
                "NEWS"
            ]
        }
    ]
}