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    "title": "SEE Business travel &amp; meetings magazine",
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            "id": "https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/",
            "url": "https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/",
            "title": "IMEX in Frankfurt 2017 \u2013 New Purpose for 2017:  Reimagines Key Education Programmes",
            "content_html": "<h1>Meeting and event professionals can learn \u201cHow to plan with deeper meaning, innovation and insight in mind\u201d as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May.</h1>\n<p>The new Talking Point, which reflects an industry shift towards delivering \u201cmemorable moments\u201d instead of meetings, and \u201cexperi\u00adences\u201d not events, will be explo\u00adred throughout the show, which takes place<strong> 16th to 18th May 2017</strong> is in addition to the education programme and its ten tracks, many networking events and extensive exhibition.</p>\n<p><strong>Carina Bauer, CEO, IMEX group, explains</strong>: \u201cAny event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and\u00a0enjoyable way possible. But, from a strategic point of view, having an annual <a href=\"http://www.imex-frankfurt.com/events/purposeful-meetings\"><strong>IMEX Talking Point</strong></a>, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.\u201d</p>\n<p>The IMEX Group has also entered into a three\u00adyear agreement with <strong>EventCanvas.org Foundation</strong> which allows IMEX to offer Event Design Certification to selected participants. The certification trai\u00adning will be offered free of charge and provides planners from across the world with a common language for designing more innovative \u2013and purposeful \u2013 events.</p>\n<figure id=\"attachment_31593\" aria-describedby=\"caption-attachment-31593\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg\"><img class=\"size-full wp-image-31593\" src=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg\" alt=\"IMEX Frankfurt\" width=\"800\" height=\"534\" srcset=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg 800w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-768x513.jpg 768w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-696x465.jpg 696w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-629x420.jpg 629w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-31593\" class=\"wp-caption-text\">IMEX Frankfurt</figcaption></figure>\n<h4><em><span style=\"color: #ff0000;\"><strong>Targeted and inspiring Monday education</strong></span></em></h4>\n<p>The <strong>Event Design Certificationis</strong> part of a new pre\u00adshow educati\u00adon programme taking place on\u00a0Monday 15thMay, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education.</p>\n<p>The popular <strong>Association Day</strong> also takes place the day before the show, offering free, tailored edu\u00adcation exclusively for association professionals.</p>\n<p>The IMEX Association Day program\u00adme has been redesigned for 2017 and will feature a new <strong>Association Management Stream</strong>, covering topics such as understanding why members leave and how to persu\u00adade them to stay.There will now be two Meetings &amp; Events Streams (A and B), discus\u00adsing issues such as how to maxim\u00adise member participation at your events, and how to identify and approach new sponsors.</p>\n<p><strong>Exclusively Corporate at #IMEX17</strong>, the dedicated event for corporate meeting planners and event mar\u00adketers, has also been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the\u00a0challenges faced by planners, there is a full day of networking and free education on topics such as deliv\u00adering ROI, creative event formats, new technologies, security risk and emerging destinations and trends.\u00a0After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.</p>\n<p>Emanuele Caprarelli, Meeting &amp; Event Planner at CROMSOURCE, Italy, who attended the event last year explains: \u201cThis event is about getting us to think. To remind us not get stuck in our own ways of doing things. It\u2019s also good to meet people here. I\u2019ve been in touch with people I met here at the event two years ago, and just saw them again today.\u201d</p>\n<figure id=\"attachment_31594\" aria-describedby=\"caption-attachment-31594\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg\"><img class=\"size-full wp-image-31594\" src=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg 800w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-768x512.jpg 768w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-696x464.jpg 696w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-31594\" class=\"wp-caption-text\">IMEX Frankfurt</figcaption></figure>\n<h4><span style=\"color: #ff0000;\"><em><strong>More exhibitors to meet</strong></em></span></h4>\n<p>The IMEX show itself offers a wide range of business opportunities and inspiration with <strong>new exhibitors</strong> including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago.</p>\n<p>Exhibitors with expanded stands in\u00adclude Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC.\u00a0With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3,500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof.</p>\n<p>Combined with over 200 networking opportunities with senior level meeting professionals, and social events including Site Nite Europe, CIM\u00adClubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business. Mark Abbott, Director of Operations, Abbott Travel Group, USA, who visited the show last year sums up: \u201cMy visit to IMEX was very fruit\u00adful.</p>\n<p>With 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.\u201d</p>\n<p>Registration is free of charge \u2013 <a href=\"http://www.imex-frankfurt.com/\">www.imex-frankfurt.com</a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/\">IMEX in Frankfurt 2017 &#8211; New Purpose for 2017:  Reimagines Key Education Programmes</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Meeting and event professionals can learn \u201cHow to plan with deeper meaning, innovation and insight in mind\u201d as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May.\nThe new Talking Point, which reflects an industry shift towards delivering \u201cmemorable moments\u201d instead of meetings, and \u201cexperi\u00adences\u201d not events, will be explo\u00adred throughout the show, which takes place 16th to 18th May 2017 is in addition to the education programme and its ten tracks, many networking events and extensive exhibition.\nCarina Bauer, CEO, IMEX group, explains: \u201cAny event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and\u00a0enjoyable way possible. But, from a strategic point of view, having an annual IMEX Talking Point, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.\u201d\nThe IMEX Group has also entered into a three\u00adyear agreement with EventCanvas.org Foundation which allows IMEX to offer Event Design Certification to selected participants. The certification trai\u00adning will be offered free of charge and provides planners from across the world with a common language for designing more innovative \u2013and purposeful \u2013 events.\nIMEX Frankfurt\nTargeted and inspiring Monday education\nThe Event Design Certificationis part of a new pre\u00adshow educati\u00adon programme taking place on\u00a0Monday 15thMay, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education.\nThe popular Association Day also takes place the day before the show, offering free, tailored edu\u00adcation exclusively for association professionals.\nThe IMEX Association Day program\u00adme has been redesigned for 2017 and will feature a new Association Management Stream, covering topics such as understanding why members leave and how to persu\u00adade them to stay.There will now be two Meetings &amp; Events Streams (A and B), discus\u00adsing issues such as how to maxim\u00adise member participation at your events, and how to identify and approach new sponsors.\nExclusively Corporate at #IMEX17, the dedicated event for corporate meeting planners and event mar\u00adketers, has also been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the\u00a0challenges faced by planners, there is a full day of networking and free education on topics such as deliv\u00adering ROI, creative event formats, new technologies, security risk and emerging destinations and trends.\u00a0After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.\nEmanuele Caprarelli, Meeting &amp; Event Planner at CROMSOURCE, Italy, who attended the event last year explains: \u201cThis event is about getting us to think. To remind us not get stuck in our own ways of doing things. It\u2019s also good to meet people here. I\u2019ve been in touch with people I met here at the event two years ago, and just saw them again today.\u201d\nIMEX Frankfurt\nMore exhibitors to meet\nThe IMEX show itself offers a wide range of business opportunities and inspiration with new exhibitors including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago.\nExhibitors with expanded stands in\u00adclude Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC.\u00a0With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3,500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof.\nCombined with over 200 networking opportunities with senior level meeting professionals, and social events including Site Nite Europe, CIM\u00adClubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business. Mark Abbott, Director of Operations, Abbott Travel Group, USA, who visited the show last year sums up: \u201cMy visit to IMEX was very fruit\u00adful.\nWith 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.\u201d\nRegistration is free of charge \u2013 www.imex-frankfurt.com\nThe post IMEX in Frankfurt 2017 &#8211; New Purpose for 2017:  Reimagines Key Education Programmes appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-03-27T16:56:08+02:00",
            "date_modified": "2017-03-27T16:56:08+02:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-sr-1.jpg",
            "tags": [
                "imex",
                "IMEX Talking Point",
                "MICE",
                "NEWS"
            ]
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