{
    "version": "https://jsonfeed.org/version/1",
    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/imex-en/feed/json/ -- and add it your reader.",
    "home_page_url": "https://www.seebtm.com/en/tag/imex-en/",
    "feed_url": "https://www.seebtm.com/en/tag/imex-en/feed/json/",
    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
    "items": [
        {
            "id": "https://www.seebtm.com/en/registration-opened-for-planetimex-october-edition/",
            "url": "https://www.seebtm.com/en/registration-opened-for-planetimex-october-edition/",
            "title": "Registration opened for PlanetIMEX, October edition",
            "content_html": "<h1>The IMEX Group reveals a brand-new look for its October edition of PlanetIMEX, unveiling an underwater world brimming with sea life, treasure chests and a giant iridescent clam shell.</h1>\n<p>Registration for the free online experience is also live at <a href=\"https://planetimex.com/?utm_source=group_website&amp;utm_medium=press_release&amp;utm_campaign=PI2_PR_launch\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">planetimex.com</a>.</p>\n<p>Starting Monday October 12, visitors can enjoy an aquatic education, networking and business experience inspired by IMEX\u2019s 2020 Talking Point: \u201cNATURE \u2013 What we can do for nature, and what nature can do for us\u201d. This time around, in celebration and honour of keeping the world\u2019s oceans clean, clear and abundant, the IMEX team has designed a brightly coloured, 3-D coral reef bursting with fish, seashells, seaweed and submerged Roman columns.</p>\n<p>A giant iridescent clam shell hosts the main education stage while a message in a bottle is home to the new, must-read PlanetIMEX Daily News. Perhaps most poignantly, a turtle swimming above the other sea creatures represents the place to go for all sustainability stories.</p>\n<p>Once again, all PlanetIMEX\u2019s features are interactive and designed to encourage exploration and reward curiosity. All education and other experiences, including a new social and entertainment concept &#8211; Monday Funday on 12 October &#8211; are provided free of charge.</p>\n<p>As Carina Bauer, CEO of the IMEX Group explains, \u201cLike many other event organisers who moved rapidly to producing an online experience once Covid hit, we learned a lot first time around! We\u2019ve incorporated all of those learnings into this October edition of PlanetIMEX and, because we like to challenge ourselves, we\u2019ve raised the bar on the visual experience, our learning and education programme and also the variety and creativity of the social and community-building experiences we\u2019re offering. If people thought our first edition was impactful, I can\u2019t wait for them to experience this version of PlanetIMEX from 12 October.\u201d</p>\n<p>Experience an animated tour of the new PlanetIMEX\u00a0<a href=\"https://www.youtube.com/watch?v=-zdrLcUkmWQ&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">here</a>.</p>\n<p>Registration is available now at\u00a0<a href=\"https://planetimex.com/?utm_source=group_website&amp;utm_medium=press_release&amp;utm_campaign=PI2_launch\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">planetimex.com</a>.</p>\n<p><strong>PlanetIMEX, October edition, will burst into watery life from 12 \u2013 16 October.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/registration-opened-for-planetimex-october-edition/\">Registration opened for PlanetIMEX, October edition</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "The IMEX Group reveals a brand-new look for its October edition of PlanetIMEX, unveiling an underwater world brimming with sea life, treasure chests and a giant iridescent clam shell.\nRegistration for the free online experience is also live at planetimex.com.\nStarting Monday October 12, visitors can enjoy an aquatic education, networking and business experience inspired by IMEX\u2019s 2020 Talking Point: \u201cNATURE \u2013 What we can do for nature, and what nature can do for us\u201d. This time around, in celebration and honour of keeping the world\u2019s oceans clean, clear and abundant, the IMEX team has designed a brightly coloured, 3-D coral reef bursting with fish, seashells, seaweed and submerged Roman columns.\nA giant iridescent clam shell hosts the main education stage while a message in a bottle is home to the new, must-read PlanetIMEX Daily News. Perhaps most poignantly, a turtle swimming above the other sea creatures represents the place to go for all sustainability stories.\nOnce again, all PlanetIMEX\u2019s features are interactive and designed to encourage exploration and reward curiosity. All education and other experiences, including a new social and entertainment concept &#8211; Monday Funday on 12 October &#8211; are provided free of charge.\nAs Carina Bauer, CEO of the IMEX Group explains, \u201cLike many other event organisers who moved rapidly to producing an online experience once Covid hit, we learned a lot first time around! We\u2019ve incorporated all of those learnings into this October edition of PlanetIMEX and, because we like to challenge ourselves, we\u2019ve raised the bar on the visual experience, our learning and education programme and also the variety and creativity of the social and community-building experiences we\u2019re offering. If people thought our first edition was impactful, I can\u2019t wait for them to experience this version of PlanetIMEX from 12 October.\u201d\nExperience an animated tour of the new PlanetIMEX\u00a0here.\nRegistration is available now at\u00a0planetimex.com.\nPlanetIMEX, October edition, will burst into watery life from 12 \u2013 16 October.\nThe post Registration opened for PlanetIMEX, October edition appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2020-09-29T09:31:04+02:00",
            "date_modified": "2020-09-29T09:31:04+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/PlanetIMEX-October-Edition-Brand-Guidelines-10.png",
            "tags": [
                "imex",
                "PlanetImex",
                "registration",
                "Hot topics",
                "MUST READ",
                "NEWS",
                "News and events"
            ],
            "summary": "The IMEX Group reveals a brand-new look for its October edition of PlanetIMEX today, unveiling an underwater world brimming with sea life, treasure chests and a giant iridescent clam shell."
        },
        {
            "id": "https://www.seebtm.com/en/planetimex-powering-back-into-orbit-with-new-october-edition/",
            "url": "https://www.seebtm.com/en/planetimex-powering-back-into-orbit-with-new-october-edition/",
            "title": "PlanetIMEX \u2013 Powering back into orbit with new October edition",
            "content_html": "<h1><a href=\"https://planetimex.com/?utm_source=group_website&amp;utm_medium=press_release&amp;utm_campaign=PI_PR_Oct_Edition\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\"><span style=\"color: #800000;\">PlanetIMEX</span></a>\u00a0comes back into orbit on 12 \u2013 16 October. The virtual experience by the IMEX Group, launched earlier this year, is set to deliver more learning, networking and fun.</h1>\n<p>Carina Bauer, CEO of the IMEX Group, explains: \u201cThe October edition of PlanetIMEX will have a distinct IMEX America \u2018flavour\u2019 but without trying to emulate our annual live show in Las Vegas. Rather we will focus on using this online experience to unite the global business events community in learning, laughing and leaning into a new tomorrow. \u00a0With October starting to look like a busy month for the events industry, our rallying cry right now is \u2018save these dates &#8211; you won\u2019t want to miss this\u2019.\u201d</p>\n<figure id=\"attachment_38512\" aria-describedby=\"caption-attachment-38512\" style=\"width: 359px\" class=\"wp-caption alignleft\"><a href=\"https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image.jpg\"><img class=\" wp-image-38512\" src=\"https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image.jpg\" alt=\"\" width=\"359\" height=\"359\" srcset=\"https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image.jpg 600w, https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image-300x300.jpg 300w, https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image-150x150.jpg 150w, https://www.seebtm.com/wp-content/uploads/PlanetIMEX-Community-Island-Press-Image-420x420.jpg 420w\" sizes=\"(max-width: 359px) 100vw, 359px\" /></a><figcaption id=\"caption-attachment-38512\" class=\"wp-caption-text\">PlanetIMEX</figcaption></figure>\n<p>The October edition of PlanetIMEX will be directly shaped by business events professionals. The IMEX Group is currently surveying the global meetings, incentive travel and business events community in order to deliver relevant and timely content that supports the sector.</p>\n<p>Carina continues: \u201cWe originally launched PlanetIMEX as a gift to the industry, one that was designed to deliver high value \u2013 be that education, business or social opportunities \u2013 against the backdrop of an interrupted global economy. Now we\u2019re in a place to ask the widest possible community \u2018how can we serve you better\u2019 &#8211; we know how much our industry has been disrupted and dislocated and our wish is to respond sensitively but positively.\u201d</p>\n<p><strong>Fresh and timely content will launch on\u00a0<a href=\"https://planetimex.com/?utm_source=group_website&amp;utm_medium=press_release&amp;utm_campaign=PI_PR_Oct_Edition\" target=\"_blank\" rel=\"noopener noreferrer\" data-feathr-click-track=\"true\">PlanetIMEX</a>, 12 \u2013 16 October 2020.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/planetimex-powering-back-into-orbit-with-new-october-edition/\">PlanetIMEX \u2013 Powering back into orbit with new October edition</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "PlanetIMEX\u00a0comes back into orbit on 12 \u2013 16 October. The virtual experience by the IMEX Group, launched earlier this year, is set to deliver more learning, networking and fun.\nCarina Bauer, CEO of the IMEX Group, explains: \u201cThe October edition of PlanetIMEX will have a distinct IMEX America \u2018flavour\u2019 but without trying to emulate our annual live show in Las Vegas. Rather we will focus on using this online experience to unite the global business events community in learning, laughing and leaning into a new tomorrow. \u00a0With October starting to look like a busy month for the events industry, our rallying cry right now is \u2018save these dates &#8211; you won\u2019t want to miss this\u2019.\u201d\nPlanetIMEX\nThe October edition of PlanetIMEX will be directly shaped by business events professionals. The IMEX Group is currently surveying the global meetings, incentive travel and business events community in order to deliver relevant and timely content that supports the sector.\nCarina continues: \u201cWe originally launched PlanetIMEX as a gift to the industry, one that was designed to deliver high value \u2013 be that education, business or social opportunities \u2013 against the backdrop of an interrupted global economy. Now we\u2019re in a place to ask the widest possible community \u2018how can we serve you better\u2019 &#8211; we know how much our industry has been disrupted and dislocated and our wish is to respond sensitively but positively.\u201d\nFresh and timely content will launch on\u00a0PlanetIMEX, 12 \u2013 16 October 2020.\nThe post PlanetIMEX \u2013 Powering back into orbit with new October edition appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2020-07-20T09:41:13+02:00",
            "date_modified": "2020-07-20T09:41:13+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/Carina-and-Ray_photograph-1.jpg",
            "tags": [
                "event oranization",
                "imex",
                "PlanetImex",
                "EVENT ORGANIZATION",
                "Hot topics",
                "MUST READ",
                "NEWS",
                "News and events"
            ],
            "summary": "PlanetIMEX\u00a0comes back into orbit on 12 \u2013 16 October. The virtual experience by the IMEX Group, launched earlier this year, is set to deliver more learning, networking and fun."
        },
        {
            "id": "https://www.seebtm.com/en/the-imex-group-and-eventmb-announce-new-partnership/",
            "url": "https://www.seebtm.com/en/the-imex-group-and-eventmb-announce-new-partnership/",
            "title": "The IMEX Group and EventMB Announce New Partnership",
            "content_html": "<h1>The IMEX Group has entered into a partnership with Event Manager Blog (EventMB) to deliver a major piece of industry research plus case studies as well as offering digital content services to exhibitors.</h1>\n<p>Under the new partnership. EventMB, a highly influential website for the worldwide event industry, becomes the exclusive digital content partner for IMEX in Frankfurt (15 \u2013 17 May) and IMEX America (16 &#8211; 18 October). As part of this, IMEX and EventMB will work on a major research report focusing on the theme of &#8216;Legacy&#8217;, the IMEX Talking Point for 2018.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/the-imex-group-and-eventmb-announce-new-partnership/\">The IMEX Group and EventMB Announce New Partnership</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "The IMEX Group has entered into a partnership with Event Manager Blog (EventMB) to deliver a major piece of industry research plus case studies as well as offering digital content services to exhibitors.\nUnder the new partnership. EventMB, a highly influential website for the worldwide event industry, becomes the exclusive digital content partner for IMEX in Frankfurt (15 \u2013 17 May) and IMEX America (16 &#8211; 18 October). As part of this, IMEX and EventMB will work on a major research report focusing on the theme of &#8216;Legacy&#8217;, the IMEX Talking Point for 2018.\nThe post The IMEX Group and EventMB Announce New Partnership appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2018-01-31T12:26:26+01:00",
            "date_modified": "2018-01-31T12:26:26+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/imex-frankfurt.jpg",
            "tags": [
                "imex",
                "imex frankfurt",
                "trade show",
                "Trade Shows"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/enjoy-a-business-boost-fresh-thinking-and-new-contacts-at-imex-america-2017/",
            "url": "https://www.seebtm.com/en/enjoy-a-business-boost-fresh-thinking-and-new-contacts-at-imex-america-2017/",
            "title": "Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017",
            "content_html": "<h1>A must-attend event, IMEX America enables meeting and event strategists from across the world to share innovation, business opportunities and knowledge when it takes place October 10 \u2013 12 in Las Vegas.</h1>\n<p>Professionals who organize meetings, events and conferences can meet with international destinations, major hotel groups, DMCs, technology and incentives all under one roof.</p>\n<p>There will be new exhibitors from around the world including Memorable Costa Rica, Boston Convention Marketing Center, COMO Hotels &#8211; New York, Abu Dhabi Tourism &amp; Culture Authority, Global Incentive Management DMC, Viking Cruises, Live Nation Special Events and Hotel Xcaret Mexico.\u00a0 In the Tech Pavilion, EventsCase and CadmiumCD will also be at the show for the first time.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/F4C6015.jpg\"><img class=\"alignnone size-full wp-image-32575\" src=\"https://www.seebtm.com/wp-content/uploads/F4C6015.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/F4C6015.jpg 800w, https://www.seebtm.com/wp-content/uploads/F4C6015-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/F4C6015-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/F4C6015-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/F4C6015-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/F4C6015-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/F4C6015-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a>As well as packing in a huge amount of global business, attendees can also network, discover the latest industry thinking and enhance their skills in a comprehensive free education program, beginning the day before the show on Smart Monday powered by MPI \u2013 October 9.</p>\n<p>New for Smart Monday is an Event Design Certificate Programme Level 1 of Mastery &#8211; a full day workshop in which where the Event Design Collective will introduce the Event Canvas Model, a strategic event management model for customer-centric events.</p>\n<p>Also taking place on Smart Monday, the Executive Meeting Forum is dedicated to high-level corporate executives and combines informal closed networking with an outstanding education program. There\u2019s also the opportunity to experience MBA-level education from inspirational academics at leading universities at the popular PCMA Business School.</p>\n<p>Planners can discover global experts, themed tours and hands-on activities during the three days of the show at the Inspiration Hub. Expanded for this year, the Inspiration Hub is set to host over 180 sessions covering ten different tracks that will provide outstanding learning opportunities &#8211; and valuable clock hours \u2013 for the thousands of industry professionals at the show.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/F4C4500.jpg\"><img class=\"alignnone size-full wp-image-32576\" src=\"https://www.seebtm.com/wp-content/uploads/F4C4500.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/F4C4500.jpg 800w, https://www.seebtm.com/wp-content/uploads/F4C4500-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/F4C4500-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/F4C4500-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/F4C4500-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/F4C4500-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/F4C4500-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a>The <a href=\"https://www.imexamerica.com/whats-on\">packed schedule</a> reveals sessions to suit highly experienced senior professionals looking for new ideas and to update their knowledge as well as for those relatively new to the industry. From technology and business skills to health &amp; wellbeing and sustainability, the key topics in the industry today will all be illuminated by superb expert speakers through thought-provoking presentations, workshops and campfires It is not only wide ranging but also eye-opening with intriguing session titles such as; \u2018Fishbowl: solutions to what\u2019s keeping you up at night,\u2019 \u2018Neuroscaping<img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png\" alt=\"\u2122\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" />- applying science to improve event ROI\u2019 and \u2018Cyber safety \u2013 is your head in the cloud?\u2019</p>\n<p><a href=\"http://www.imexamerica.com\">IMEX America</a> 2017 takes place takes place October 10 \u2013 12. Registration is <a href=\"https://www.imexamerica.com/register\">free</a>.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/enjoy-a-business-boost-fresh-thinking-and-new-contacts-at-imex-america-2017/\">Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "A must-attend event, IMEX America enables meeting and event strategists from across the world to share innovation, business opportunities and knowledge when it takes place October 10 \u2013 12 in Las Vegas.\nProfessionals who organize meetings, events and conferences can meet with international destinations, major hotel groups, DMCs, technology and incentives all under one roof.\nThere will be new exhibitors from around the world including Memorable Costa Rica, Boston Convention Marketing Center, COMO Hotels &#8211; New York, Abu Dhabi Tourism &amp; Culture Authority, Global Incentive Management DMC, Viking Cruises, Live Nation Special Events and Hotel Xcaret Mexico.\u00a0 In the Tech Pavilion, EventsCase and CadmiumCD will also be at the show for the first time.\nAs well as packing in a huge amount of global business, attendees can also network, discover the latest industry thinking and enhance their skills in a comprehensive free education program, beginning the day before the show on Smart Monday powered by MPI \u2013 October 9.\nNew for Smart Monday is an Event Design Certificate Programme Level 1 of Mastery &#8211; a full day workshop in which where the Event Design Collective will introduce the Event Canvas Model, a strategic event management model for customer-centric events.\nAlso taking place on Smart Monday, the Executive Meeting Forum is dedicated to high-level corporate executives and combines informal closed networking with an outstanding education program. There\u2019s also the opportunity to experience MBA-level education from inspirational academics at leading universities at the popular PCMA Business School.\nPlanners can discover global experts, themed tours and hands-on activities during the three days of the show at the Inspiration Hub. Expanded for this year, the Inspiration Hub is set to host over 180 sessions covering ten different tracks that will provide outstanding learning opportunities &#8211; and valuable clock hours \u2013 for the thousands of industry professionals at the show.\nThe packed schedule reveals sessions to suit highly experienced senior professionals looking for new ideas and to update their knowledge as well as for those relatively new to the industry. From technology and business skills to health &amp; wellbeing and sustainability, the key topics in the industry today will all be illuminated by superb expert speakers through thought-provoking presentations, workshops and campfires It is not only wide ranging but also eye-opening with intriguing session titles such as; \u2018Fishbowl: solutions to what\u2019s keeping you up at night,\u2019 \u2018Neuroscaping- applying science to improve event ROI\u2019 and \u2018Cyber safety \u2013 is your head in the cloud?\u2019\nIMEX America 2017 takes place takes place October 10 \u2013 12. Registration is free.\nThe post Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017 appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-08-25T13:56:16+02:00",
            "date_modified": "2017-08-25T13:56:16+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/IMEX-za-portal.jpg",
            "tags": [
                "america",
                "event",
                "imex",
                "Las Vegas",
                "NEWS",
                "Trade Shows"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/",
            "url": "https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/",
            "title": "IMEX in Frankfurt 2017 \u2013 New Purpose for 2017:  Reimagines Key Education Programmes",
            "content_html": "<h1>Meeting and event professionals can learn \u201cHow to plan with deeper meaning, innovation and insight in mind\u201d as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May.</h1>\n<p>The new Talking Point, which reflects an industry shift towards delivering \u201cmemorable moments\u201d instead of meetings, and \u201cexperi\u00adences\u201d not events, will be explo\u00adred throughout the show, which takes place<strong> 16th to 18th May 2017</strong> is in addition to the education programme and its ten tracks, many networking events and extensive exhibition.</p>\n<p><strong>Carina Bauer, CEO, IMEX group, explains</strong>: \u201cAny event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and\u00a0enjoyable way possible. But, from a strategic point of view, having an annual <a href=\"http://www.imex-frankfurt.com/events/purposeful-meetings\"><strong>IMEX Talking Point</strong></a>, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.\u201d</p>\n<p>The IMEX Group has also entered into a three\u00adyear agreement with <strong>EventCanvas.org Foundation</strong> which allows IMEX to offer Event Design Certification to selected participants. The certification trai\u00adning will be offered free of charge and provides planners from across the world with a common language for designing more innovative \u2013and purposeful \u2013 events.</p>\n<figure id=\"attachment_31593\" aria-describedby=\"caption-attachment-31593\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg\"><img class=\"size-full wp-image-31593\" src=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg\" alt=\"IMEX Frankfurt\" width=\"800\" height=\"534\" srcset=\"https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3.jpg 800w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-768x513.jpg 768w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-696x465.jpg 696w, https://www.seebtm.com/wp-content/uploads/i-3RT86NX-X3-629x420.jpg 629w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-31593\" class=\"wp-caption-text\">IMEX Frankfurt</figcaption></figure>\n<h4><em><span style=\"color: #ff0000;\"><strong>Targeted and inspiring Monday education</strong></span></em></h4>\n<p>The <strong>Event Design Certificationis</strong> part of a new pre\u00adshow educati\u00adon programme taking place on\u00a0Monday 15thMay, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education.</p>\n<p>The popular <strong>Association Day</strong> also takes place the day before the show, offering free, tailored edu\u00adcation exclusively for association professionals.</p>\n<p>The IMEX Association Day program\u00adme has been redesigned for 2017 and will feature a new <strong>Association Management Stream</strong>, covering topics such as understanding why members leave and how to persu\u00adade them to stay.There will now be two Meetings &amp; Events Streams (A and B), discus\u00adsing issues such as how to maxim\u00adise member participation at your events, and how to identify and approach new sponsors.</p>\n<p><strong>Exclusively Corporate at #IMEX17</strong>, the dedicated event for corporate meeting planners and event mar\u00adketers, has also been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the\u00a0challenges faced by planners, there is a full day of networking and free education on topics such as deliv\u00adering ROI, creative event formats, new technologies, security risk and emerging destinations and trends.\u00a0After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.</p>\n<p>Emanuele Caprarelli, Meeting &amp; Event Planner at CROMSOURCE, Italy, who attended the event last year explains: \u201cThis event is about getting us to think. To remind us not get stuck in our own ways of doing things. It\u2019s also good to meet people here. I\u2019ve been in touch with people I met here at the event two years ago, and just saw them again today.\u201d</p>\n<figure id=\"attachment_31594\" aria-describedby=\"caption-attachment-31594\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg\"><img class=\"size-full wp-image-31594\" src=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://www.seebtm.com/wp-content/uploads/naslovna-eng.jpg 800w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-768x512.jpg 768w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-696x464.jpg 696w, https://www.seebtm.com/wp-content/uploads/naslovna-eng-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-31594\" class=\"wp-caption-text\">IMEX Frankfurt</figcaption></figure>\n<h4><span style=\"color: #ff0000;\"><em><strong>More exhibitors to meet</strong></em></span></h4>\n<p>The IMEX show itself offers a wide range of business opportunities and inspiration with <strong>new exhibitors</strong> including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago.</p>\n<p>Exhibitors with expanded stands in\u00adclude Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC.\u00a0With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3,500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof.</p>\n<p>Combined with over 200 networking opportunities with senior level meeting professionals, and social events including Site Nite Europe, CIM\u00adClubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business. Mark Abbott, Director of Operations, Abbott Travel Group, USA, who visited the show last year sums up: \u201cMy visit to IMEX was very fruit\u00adful.</p>\n<p>With 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.\u201d</p>\n<p>Registration is free of charge \u2013 <a href=\"http://www.imex-frankfurt.com/\">www.imex-frankfurt.com</a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/imex-frankfurt-2017-new-purpose-2017-reimagines-key-education-programmes/\">IMEX in Frankfurt 2017 &#8211; New Purpose for 2017:  Reimagines Key Education Programmes</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Meeting and event professionals can learn \u201cHow to plan with deeper meaning, innovation and insight in mind\u201d as part of Purposeful Meetings, the new IMEX Talking Point and focus of IMEX in Frankfurt this May.\nThe new Talking Point, which reflects an industry shift towards delivering \u201cmemorable moments\u201d instead of meetings, and \u201cexperi\u00adences\u201d not events, will be explo\u00adred throughout the show, which takes place 16th to 18th May 2017 is in addition to the education programme and its ten tracks, many networking events and extensive exhibition.\nCarina Bauer, CEO, IMEX group, explains: \u201cAny event planner who cares about their craft and truly wants to have a competitive edge will be excited to dig deeper into the IMEX Purposeful Meetings Talking Point. Our chief focus is always going to be on bringing buyers and sellers together, face to face, in the most efficient and\u00a0enjoyable way possible. But, from a strategic point of view, having an annual IMEX Talking Point, or headline theme, will inject more immediacy, stronger direction and a clearer distinction between each show year to year.\u201d\nThe IMEX Group has also entered into a three\u00adyear agreement with EventCanvas.org Foundation which allows IMEX to offer Event Design Certification to selected participants. The certification trai\u00adning will be offered free of charge and provides planners from across the world with a common language for designing more innovative \u2013and purposeful \u2013 events.\nIMEX Frankfurt\nTargeted and inspiring Monday education\nThe Event Design Certificationis part of a new pre\u00adshow educati\u00adon programme taking place on\u00a0Monday 15thMay, the day before the show. Free of charge and open to all, the day will incorporate five core streams covering event design, future trends and supplier education.\nThe popular Association Day also takes place the day before the show, offering free, tailored edu\u00adcation exclusively for association professionals.\nThe IMEX Association Day program\u00adme has been redesigned for 2017 and will feature a new Association Management Stream, covering topics such as understanding why members leave and how to persu\u00adade them to stay.There will now be two Meetings &amp; Events Streams (A and B), discus\u00adsing issues such as how to maxim\u00adise member participation at your events, and how to identify and approach new sponsors.\nExclusively Corporate at #IMEX17, the dedicated event for corporate meeting planners and event mar\u00adketers, has also been redeveloped for IMEX in Frankfurt this year. Tailored to address some of the\u00a0challenges faced by planners, there is a full day of networking and free education on topics such as deliv\u00adering ROI, creative event formats, new technologies, security risk and emerging destinations and trends.\u00a0After a series of group sessions, the education then splits into two streams with sessions on strategic global programme management for senior event professionals and operational issues for event managers.\nEmanuele Caprarelli, Meeting &amp; Event Planner at CROMSOURCE, Italy, who attended the event last year explains: \u201cThis event is about getting us to think. To remind us not get stuck in our own ways of doing things. It\u2019s also good to meet people here. I\u2019ve been in touch with people I met here at the event two years ago, and just saw them again today.\u201d\nIMEX Frankfurt\nMore exhibitors to meet\nThe IMEX show itself offers a wide range of business opportunities and inspiration with new exhibitors including Saudi Arabia, Meet Puerto Rico, Barcelona, Vienna House Hotels and Choose Chicago.\nExhibitors with expanded stands in\u00adclude Tourism New Zealand, Royal Caribbean International, Latvia, Slovenia, Accor and NYC.\u00a0With the largest global array of exhibitors from every sector in the meetings industry, buyers can discover 3,500 worldwide organisations, the latest trends and hundreds of meeting professionals under one roof.\nCombined with over 200 networking opportunities with senior level meeting professionals, and social events including Site Nite Europe, CIM\u00adClubbing and the IMEX Gala Dinner, this adds up to three inspiring and productive days of business. Mark Abbott, Director of Operations, Abbott Travel Group, USA, who visited the show last year sums up: \u201cMy visit to IMEX was very fruit\u00adful.\nWith 28 meetings in three days, I was able to cover more ground and obtain more information than I thought possible in such a short time. There is nowhere so much business can be done in so little time.\u201d\nRegistration is free of charge \u2013 www.imex-frankfurt.com\nThe post IMEX in Frankfurt 2017 &#8211; New Purpose for 2017:  Reimagines Key Education Programmes appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-03-27T16:56:08+02:00",
            "date_modified": "2017-03-27T16:56:08+02:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-sr-1.jpg",
            "tags": [
                "imex",
                "IMEX Talking Point",
                "MICE",
                "NEWS"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/virtual-mice-reality-by-steigenberger-hotels/",
            "url": "https://www.seebtm.com/en/virtual-mice-reality-by-steigenberger-hotels/",
            "title": "Virtual MICE Reality by Steigenberger Hotels",
            "content_html": "<h1><a href=\"https://www.steigenberger.com/en\" target=\"_blank\">Steigenberger</a> is the first hotel brand in Germany to offer Virtual MICE Reality for everyone to take home.</h1>\n<p style=\"text-align: justify;\">This product will be presented for the first time at the <a href=\"http://www.imex-frankfurt.com/\" target=\"_blank\">IMEX</a> Trade Fair to be held from 19<sup>th</sup> to 21<sup>st</sup> April 2016 and at the Meet@Steigenberger IMEX Event which will be staged at the <a href=\"https://www.steigenberger.com/en/hotels/all-hotels/germany/frankfurt/steigenberger-frankfurter-hof\" target=\"_blank\">Steigenberger Frankfurter Hof</a> on the first evening of the fair.</p>\n<p style=\"text-align: justify;\">3D and virtual reality experts from ALDINGER+WOLF have been developing the photo-realistic and interactive digital MICE worlds which Steigenberger will present to its customers. The Steigenberger Airport Hotel Frankfurt will be used as an example to create highly individualised seating and lighting options at the virtual level.</p>\n<p style=\"text-align: justify;\">Puneet Chhatwal, CEO of Steigenberger Hotels AG, commented: &#8220;Steigenberger Hotels also have a reputation for delivering a particularly effective performance in the MICE sector. We are now seeking to use these innovations to consolidate our position further.&#8221;<br />\nThe evening event will transform the Frankfurter Hof, Steigenberger&#8217;s flagship hotel, into a VIP boulevard of culinary delights with surprises in store. An animated guided tour will begin at the entrance and culminate in an interactive product experience at the very heart of the party.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/virtual-mice-reality-by-steigenberger-hotels/\">Virtual MICE Reality by Steigenberger Hotels</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Steigenberger is the first hotel brand in Germany to offer Virtual MICE Reality for everyone to take home.\nThis product will be presented for the first time at the IMEX Trade Fair to be held from 19th to 21st April 2016 and at the Meet@Steigenberger IMEX Event which will be staged at the Steigenberger Frankfurter Hof on the first evening of the fair.\n3D and virtual reality experts from ALDINGER+WOLF have been developing the photo-realistic and interactive digital MICE worlds which Steigenberger will present to its customers. The Steigenberger Airport Hotel Frankfurt will be used as an example to create highly individualised seating and lighting options at the virtual level.\nPuneet Chhatwal, CEO of Steigenberger Hotels AG, commented: &#8220;Steigenberger Hotels also have a reputation for delivering a particularly effective performance in the MICE sector. We are now seeking to use these innovations to consolidate our position further.&#8221;\nThe evening event will transform the Frankfurter Hof, Steigenberger&#8217;s flagship hotel, into a VIP boulevard of culinary delights with surprises in store. An animated guided tour will begin at the entrance and culminate in an interactive product experience at the very heart of the party.\nThe post Virtual MICE Reality by Steigenberger Hotels appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2016-04-14T12:34:04+02:00",
            "date_modified": "2016-12-21T16:31:40+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/logo1.jpg",
            "tags": [
                "imex",
                "MICE",
                "Virtual MICE Reality",
                "Technology"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/imex-highlights-trends-to-note-in-2016/",
            "url": "https://www.seebtm.com/en/imex-highlights-trends-to-note-in-2016/",
            "title": "IMEX highlights trends to note in 2016",
            "content_html": "<p style=\"line-height: 18pt; margin: 0cm 0cm 14.4pt; text-align: justify; background: white;\">[quote_box_center]What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016? Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.[/quote_box_center]</p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">1. Personalisation \u2013 is this just the start?</span></strong></p>\n<p style=\"text-align: justify;\">CocaCola and Starbucks have already been using it, and McDonalds and British Airways have recently indicated that it is going to be part of their strategy: personalisation, described in December 2015 by leading UK marketing title The Drum as \u201cone of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.\u201d<br />\nIn 2015, Gartner indicated that personalisation will continue upwards and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.</p>\n<p style=\"text-align: justify;\">People like to be treated as individuals and like to be able to tailor how they are treated whether as an employee or as a consumer. Similarly IMEX has extended the options and flexibility of its hosted buyer programme to allow buyers more opportunities to tailor their experience at the show to fulfil their personal needs and interests.</p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>Trends by IMEX for 2016</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>1.\u00a0Personalisation</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>2. Data and analytics</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>3. Being human</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>4. Shared economy</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>5. Community</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><em><strong>6. Asia \u2013 potentially the key growth area</strong></em></span></p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>2. Data and analytics \u2013 underpinning new marketing strategies</strong></span></p>\n<p style=\"text-align: justify;\">Data gathering and analytics that drill down into the behavior of the individual and groups are essential to personalisation strategies so, as a corollary of the growth of personalisation, there will be an increased focus on these elements. Digital marketing expert Mark Goddard in Forbes magazine says that in 2016, personalisation \u201cwill rely heavily on data integration and customer segmentation.\u201d Also in Forbes magazine\u2019s marketing predictions for 2016, Fintech expert Kevin Brown says: \u201cMarketing and Data Science will be the new Dynamic Duo.\u201d</p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>3. Being human</strong></span></p>\n<p style=\"text-align: justify;\">The continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for face to face contact.</p>\n<p style=\"text-align: justify;\">Similarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy avidimpact.com predicts that \u201cBeing Human will return to marketing\u201d because \u2018consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.\u2019</p>\n<p style=\"text-align: justify;\"><a href=\"https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises.jpg\"><img class=\"aligncenter size-full wp-image-26991\" src=\"https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises.jpg\" alt=\"New-trends-in-internet-marketing-for-smaller-enterprises\" width=\"800\" height=\"510\" srcset=\"https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises.jpg 800w, https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises-300x191.jpg 300w, https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises-700x446.jpg 700w, https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises-100x65.jpg 100w, https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises-560x357.jpg 560w, https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises-758x483.jpg 758w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">4. Shared economy \u2013 from consumer travel to the meetings industry</span></strong></p>\n<p style=\"text-align: justify;\">PwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers.<br />\nNext year will see the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.</p>\n<p style=\"text-align: justify;\"><span style=\"color: #ff0000;\"><strong>5. Community \u2013 giving back</strong></span></p>\n<p style=\"text-align: justify;\">In an age when spare time is supposedly under pressure, the drive to contribute and give back, whether it is through volunteering or through schemes such as <a href=\"http://www.themeetingsindustryfund.org/\" target=\"_blank\">The Meetings Industry Fund</a>, is a growing trend.<br />\nIn 2013, one in four adults in the USA (25.4 percent) volunteered through an organization.\u00a0Altogether, 62.6 million Americans volunteered nearly 7.7 billion hours last year.</p>\n<p style=\"text-align: justify;\">Based on the Independent Sector&#8217;s estimate of the average value of a volunteer hour, the estimated value of this volunteer service is nearly $173 billion.<br />\nAccording to the UK\u2019s annual Community Life Survey, in 2014-15 \u201cthere was a significant increase in the proportion of people taking part in civic participation at least once a month (5%) compared to 2013-14 (3%)\u201d.<br />\nIt also reports that in 2014-15, 8% of people participated in employer volunteering, a significant increase compared to 2012-13 (6%). While there seems to be an emphasis in society on \u2018looking after yourself\u2019, it is good to see altruism also increasing as well.</p>\n<h1 style=\"text-align: justify;\">At IMEX in Frankfurt 2016, a new education track on the\u00a0topic of shared economy will run throughout the show.</h1>\n<p style=\"text-align: justify;\"><strong><span style=\"color: #ff0000;\">6. Asia \u2013 potentially the key growth area for new meetings destinations and venues.</span></strong></p>\n<p style=\"text-align: justify;\">The importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that \u2018meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.\u2019<br />\nIn the 2012 IMEX Power of 10 study \u2013 looking at what the next decade holds for the meetings industry \u2013 46% of respondents anticipated growing political and economic influence coming from Asia.<br />\nThis was evident at IMEX in Frankfurt 2015 where stand space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/imex-highlights-trends-to-note-in-2016/\">IMEX highlights trends to note in 2016</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "[quote_box_center]What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016? Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.[/quote_box_center]\n1. Personalisation \u2013 is this just the start?\nCocaCola and Starbucks have already been using it, and McDonalds and British Airways have recently indicated that it is going to be part of their strategy: personalisation, described in December 2015 by leading UK marketing title The Drum as \u201cone of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.\u201d\nIn 2015, Gartner indicated that personalisation will continue upwards and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.\nPeople like to be treated as individuals and like to be able to tailor how they are treated whether as an employee or as a consumer. Similarly IMEX has extended the options and flexibility of its hosted buyer programme to allow buyers more opportunities to tailor their experience at the show to fulfil their personal needs and interests.\nTrends by IMEX for 2016\n1.\u00a0Personalisation\n2. Data and analytics\n3. Being human\n4. Shared economy\n5. Community\n6. Asia \u2013 potentially the key growth area\n2. Data and analytics \u2013 underpinning new marketing strategies\nData gathering and analytics that drill down into the behavior of the individual and groups are essential to personalisation strategies so, as a corollary of the growth of personalisation, there will be an increased focus on these elements. Digital marketing expert Mark Goddard in Forbes magazine says that in 2016, personalisation \u201cwill rely heavily on data integration and customer segmentation.\u201d Also in Forbes magazine\u2019s marketing predictions for 2016, Fintech expert Kevin Brown says: \u201cMarketing and Data Science will be the new Dynamic Duo.\u201d\n3. Being human\nThe continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for face to face contact.\nSimilarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy avidimpact.com predicts that \u201cBeing Human will return to marketing\u201d because \u2018consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.\u2019\n\n4. Shared economy \u2013 from consumer travel to the meetings industry\nPwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers.\nNext year will see the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.\n5. Community \u2013 giving back\nIn an age when spare time is supposedly under pressure, the drive to contribute and give back, whether it is through volunteering or through schemes such as The Meetings Industry Fund, is a growing trend.\nIn 2013, one in four adults in the USA (25.4 percent) volunteered through an organization.\u00a0Altogether, 62.6 million Americans volunteered nearly 7.7 billion hours last year.\nBased on the Independent Sector&#8217;s estimate of the average value of a volunteer hour, the estimated value of this volunteer service is nearly $173 billion.\nAccording to the UK\u2019s annual Community Life Survey, in 2014-15 \u201cthere was a significant increase in the proportion of people taking part in civic participation at least once a month (5%) compared to 2013-14 (3%)\u201d.\nIt also reports that in 2014-15, 8% of people participated in employer volunteering, a significant increase compared to 2012-13 (6%). While there seems to be an emphasis in society on \u2018looking after yourself\u2019, it is good to see altruism also increasing as well.\nAt IMEX in Frankfurt 2016, a new education track on the\u00a0topic of shared economy will run throughout the show.\n6. Asia \u2013 potentially the key growth area for new meetings destinations and venues.\nThe importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that \u2018meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.\u2019\nIn the 2012 IMEX Power of 10 study \u2013 looking at what the next decade holds for the meetings industry \u2013 46% of respondents anticipated growing political and economic influence coming from Asia.\nThis was evident at IMEX in Frankfurt 2015 where stand space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.\nThe post IMEX highlights trends to note in 2016 appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-12-16T15:25:23+01:00",
            "date_modified": "2016-12-23T16:07:14+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/IMEX-2016-logo-1.jpg",
            "tags": [
                "imex",
                "meetings industry",
                "TRENDS",
                "trends 2016",
                "Trends"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/m-i-c-e-hockey-bar-open-at-imex-america-2015/",
            "url": "https://www.seebtm.com/en/m-i-c-e-hockey-bar-open-at-imex-america-2015/",
            "title": "M.I.C.E. Hockey Bar Open at IMEX America 2015",
            "content_html": "<h1 style=\"text-align: justify;\">Have you ever thought that the meetings industry is a sort of sports with its own challenges, team play, records and breakthrough?</h1>\n<p style=\"text-align: justify;\">Just as in any sports, we set goals, take time for training, follow rules, get frustrated and inspired, win and lose, fall and rise again to reach the highest grounds.</p>\n<p style=\"text-align: justify;\">This year Saint Petersburg Convention Bureau is inviting you to join their\u00a0team at IMEX America 2015!</p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Ice Hockey World Championship comes to Russia in 2016, and Saint Petersburg is one of the host cities. It\u2019s not that long until that ice and heart breaking competition will be started. The Northern Americans are as fond of ice hockey as people from across the Atlantic Ocean are. So organizers\u00a0\u00a0are happy to share expectations of the forthcoming event and bringing a piece of that celebration to visitors!</p>\n<p style=\"text-align: justify;\">M.I.C.E. Hockey Bar is a place to pay tribute to this\u00a0beloved game! Organizers\u00a0are going to bring back most memorable moments from the history of the Championship and make bets on where the trophy is going to travel to after the final. Organizers\u00a0will also make sure that visitors\u00a0get their own memorabilia of the M.I.C.E Hockey Bar visit. Come and test your team spirit!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/m-i-c-e-hockey-bar-open-at-imex-america-2015/\">M.I.C.E. Hockey Bar Open at IMEX America 2015</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Have you ever thought that the meetings industry is a sort of sports with its own challenges, team play, records and breakthrough?\nJust as in any sports, we set goals, take time for training, follow rules, get frustrated and inspired, win and lose, fall and rise again to reach the highest grounds.\nThis year Saint Petersburg Convention Bureau is inviting you to join their\u00a0team at IMEX America 2015!\n\nIce Hockey World Championship comes to Russia in 2016, and Saint Petersburg is one of the host cities. It\u2019s not that long until that ice and heart breaking competition will be started. The Northern Americans are as fond of ice hockey as people from across the Atlantic Ocean are. So organizers\u00a0\u00a0are happy to share expectations of the forthcoming event and bringing a piece of that celebration to visitors!\nM.I.C.E. Hockey Bar is a place to pay tribute to this\u00a0beloved game! Organizers\u00a0are going to bring back most memorable moments from the history of the Championship and make bets on where the trophy is going to travel to after the final. Organizers\u00a0will also make sure that visitors\u00a0get their own memorabilia of the M.I.C.E Hockey Bar visit. Come and test your team spirit!\nThe post M.I.C.E. Hockey Bar Open at IMEX America 2015 appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-10-05T13:46:58+02:00",
            "date_modified": "2016-12-30T10:52:29+01:00",
            "author": {
                "name": "Miroslava Jeremic",
                "url": "https://www.seebtm.com/en/author/miroslava/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/08x08_infocouter.jpg",
            "tags": [
                "hockey",
                "imex",
                "imex15",
                "MICE",
                "News and events"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/russias-world-famous-destination-joins-imex-america-2015/",
            "url": "https://www.seebtm.com/en/russias-world-famous-destination-joins-imex-america-2015/",
            "title": "Russia\u2019s world-famous destination joins IMEX America 2015",
            "content_html": "<h1>The City of Saint Petersburg will be exhibiting in Las Vegas, October 13-15, at one of the major business and incentive tourism events IMEX America 2015.</h1>\n<p style=\"text-align: justify;\">The increasing leisure tourism popularity has been recently driving convention and incentive business in the city to a high-class level.</p>\n<p style=\"text-align: justify;\">Easy global access, great choice of venues, major events hosting expertise, exceptional intellectual resources \u2013 these are only a few facts that have been enough for hundreds of meeting planners and conference organizers to choose Saint Petersburg as the host city for their events.</p>\n<p style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">The main mission of the Convention Bureau of Saint Petersburg is to provide overall institutional and in-kind support to the local and international community.</p>\n<p style=\"text-align: justify;\">The consultants will be responding to the visitors questions, provide recommendations regarding the city\u2019s meeting facilities at the booth #3420 in Sands Expo &amp; Convention Centre.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/russias-world-famous-destination-joins-imex-america-2015/\">Russia\u2019s world-famous destination joins IMEX America 2015</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "The City of Saint Petersburg will be exhibiting in Las Vegas, October 13-15, at one of the major business and incentive tourism events IMEX America 2015.\nThe increasing leisure tourism popularity has been recently driving convention and incentive business in the city to a high-class level.\nEasy global access, great choice of venues, major events hosting expertise, exceptional intellectual resources \u2013 these are only a few facts that have been enough for hundreds of meeting planners and conference organizers to choose Saint Petersburg as the host city for their events.\n\nThe main mission of the Convention Bureau of Saint Petersburg is to provide overall institutional and in-kind support to the local and international community.\nThe consultants will be responding to the visitors questions, provide recommendations regarding the city\u2019s meeting facilities at the booth #3420 in Sands Expo &amp; Convention Centre.\nThe post Russia\u2019s world-famous destination joins IMEX America 2015 appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-09-17T16:06:46+02:00",
            "date_modified": "2016-12-30T11:56:32+01:00",
            "author": {
                "name": "Miroslava Jeremic",
                "url": "https://www.seebtm.com/en/author/miroslava/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/IMG_7572.jpg",
            "tags": [
                "hockey",
                "ice hockey",
                "imex",
                "imex15",
                "Russia",
                "News and events"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/oneworld-events-celebrated-its-second-birthday-at-imex/",
            "url": "https://www.seebtm.com/en/oneworld-events-celebrated-its-second-birthday-at-imex/",
            "title": "oneworld events celebrated its second birthday at IMEX",
            "content_html": "<h1 class=\"Default\"><b><span style=\"font-size: 11.0pt;\">one</span></b><span style=\"font-size: 11.0pt;\">world <b>events </b>was \u201cborn\u201d at IMEX Frankfurt in May 2013 \u2013 and since then, like any bonny new arrival, it has won many admirers as it has grown.</span></h1>\n<p class=\"Default\"><span style=\"font-size: 11.0pt;\">\u00a0</span>In its first two years, <b>one</b>world events has signed contracts with almost 200 organisers of events, conventions and shows, taking place in more than 80 different locations worldwide, with combined attendees totalling almost half a million.</p>\n<p><strong>one</strong>world <strong>events </strong>is aimed at conferences, conventions, exhibitions and special events targeting a minimum of 100 international attendees. Requests are accepted as early as five years in advance and up to three months prior to the event date.</p>\n<p class=\"Default\">For event and convention organisers, <a href=\"http://www.oneworld.com/promo/events/overview.html\" target=\"_blank\"><strong>one</strong>world <strong>events </strong></a>provides:</p>\n<ul>\n<li class=\"Default\">An efficient and user-friendly centralised process, with one set of terms and conditions covering travel on all <strong>one</strong>world member airlines that can be ready for acceptance just days after submitting the online request form.</li>\n</ul>\n<ul>\n<li class=\"Default\">Attractive discounts for attendees on flights on <strong>one</strong>world member airlines, which together now serve more than 1,000 destinations in 155 countries around the globe. Those discounts can now be obtained not just by booking direct via <strong>one</strong>world <strong>events</strong>\u2019 easy-to-use website but also by designated travel agencies.</li>\n<li class=\"Default\">\n<p class=\"Default\" style=\"margin-bottom: 3.4pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">The chance for organisers to earn and redeem travel credits for flights on participating <b>one</b>world member airlines. </span></p>\n</li>\n<li class=\"Default\">\n<p class=\"Default\" style=\"margin-bottom: 3.4pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">Simple online access to real-time management reports 24/7, when using <b>one</b>world\u2019s own online booking tool, to help meet attendees\u2019 travel needs.</span></p>\n</li>\n<li class=\"Default\">A ready-to-use <strong>one</strong>world promotional toolkit to build attendee awareness.</li>\n</ul>\n<figure id=\"attachment_25103\" aria-describedby=\"caption-attachment-25103\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado.jpg\"><img class=\"size-full wp-image-25103\" src=\"https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado.jpg\" alt=\"Jose Maria Chema Alvarado\" width=\"800\" height=\"533\" srcset=\"https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado.jpg 800w, https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado-700x466.jpg 700w, https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado-536x357.jpg 536w, https://www.seebtm.com/wp-content/uploads/Jose-Maria-Chema-Alvarado-725x483.jpg 725w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-25103\" class=\"wp-caption-text\">Jose Maria Chema Alvarado</figcaption></figure>\n<p class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">For attendees, <a href=\"http://www.oneworld.com/promo/events/overview.html\" target=\"_blank\"><b>one</b>world <b>events </b></a>offers: </span></p>\n<ul>\n<li class=\"Default\" style=\"margin-bottom: 3.5pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">Attractive discounts on flights for attendees and one travel companion each, on <b>one</b>world member airlines, which together now serve more than 1,000 destinations in 155 countries around the globe. Those discounts can now be obtained not just by booking direct via <b>one</b>world <b>events</b>\u2019 easy-to-use website but also by designated travel agencies. </span></li>\n<li class=\"Default\" style=\"margin-bottom: 3.5pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">A user-friendly booking tool that displays the most convenient flights and multiple fare options from hundreds of departure points all over the world to the event or convention location. </span></li>\n<li class=\"Default\" style=\"margin-bottom: 3.5pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">Travel on a collection of some of the world\u2019s leading airlines. </span></li>\n<li class=\"Default\" style=\"margin-bottom: 3.5pt;\"><span style=\"font-size: 11.0pt; color: windowtext;\">Round-the-clock support, when booking via <b>one</b>world\u2019s own online booking tool, with the <b>one</b>world <b>events </b>helpdesk ready to help via email or phone. </span></li>\n<li class=\"Default\"><span style=\"font-size: 11.0pt; color: windowtext;\">All the usual privileges and benefits afforded to members of any <b>one</b>world member airline frequent flyer programme \u2013 including the ability to earn miles/points and, for top tier cardholders and one companion each, to use any of the 600 plus airport lounges provided by the alliance\u2019s airlines the world over. Attendees who are not yet members can sign-up before they depart and then receive their benefits and privileges on their way to or from their convention of event.</span></li>\n</ul>\n<p>[quote_box_center]</p>\n<p><strong>About one</strong>world</p>\n<p><strong>one</strong>world is an alliance of 15 of the world\u2019s leading airlines, committed to providing the highest level of service and convenience to frequent international travellers. Member airlines include airberlin, American Airlines (including US Airways), British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, TAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines and SriLankan Airlines, and around 30 affiliates.</p>\n<p>[/quote_box_center]</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/oneworld-events-celebrated-its-second-birthday-at-imex/\">oneworld events celebrated its second birthday at IMEX</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "oneworld events was \u201cborn\u201d at IMEX Frankfurt in May 2013 \u2013 and since then, like any bonny new arrival, it has won many admirers as it has grown.\n\u00a0In its first two years, oneworld events has signed contracts with almost 200 organisers of events, conventions and shows, taking place in more than 80 different locations worldwide, with combined attendees totalling almost half a million.\noneworld events is aimed at conferences, conventions, exhibitions and special events targeting a minimum of 100 international attendees. Requests are accepted as early as five years in advance and up to three months prior to the event date.\nFor event and convention organisers, oneworld events provides:\n\nAn efficient and user-friendly centralised process, with one set of terms and conditions covering travel on all oneworld member airlines that can be ready for acceptance just days after submitting the online request form.\n\n\nAttractive discounts for attendees on flights on oneworld member airlines, which together now serve more than 1,000 destinations in 155 countries around the globe. Those discounts can now be obtained not just by booking direct via oneworld events\u2019 easy-to-use website but also by designated travel agencies.\n\nThe chance for organisers to earn and redeem travel credits for flights on participating oneworld member airlines. \n\n\nSimple online access to real-time management reports 24/7, when using oneworld\u2019s own online booking tool, to help meet attendees\u2019 travel needs.\n\nA ready-to-use oneworld promotional toolkit to build attendee awareness.\n\nJose Maria Chema Alvarado\nFor attendees, oneworld events offers: \n\nAttractive discounts on flights for attendees and one travel companion each, on oneworld member airlines, which together now serve more than 1,000 destinations in 155 countries around the globe. Those discounts can now be obtained not just by booking direct via oneworld events\u2019 easy-to-use website but also by designated travel agencies. \nA user-friendly booking tool that displays the most convenient flights and multiple fare options from hundreds of departure points all over the world to the event or convention location. \nTravel on a collection of some of the world\u2019s leading airlines. \nRound-the-clock support, when booking via oneworld\u2019s own online booking tool, with the oneworld events helpdesk ready to help via email or phone. \nAll the usual privileges and benefits afforded to members of any oneworld member airline frequent flyer programme \u2013 including the ability to earn miles/points and, for top tier cardholders and one companion each, to use any of the 600 plus airport lounges provided by the alliance\u2019s airlines the world over. Attendees who are not yet members can sign-up before they depart and then receive their benefits and privileges on their way to or from their convention of event.\n\n[quote_box_center]\nAbout oneworld\noneworld is an alliance of 15 of the world\u2019s leading airlines, committed to providing the highest level of service and convenience to frequent international travellers. Member airlines include airberlin, American Airlines (including US Airways), British Airways, Cathay Pacific, Finnair, Iberia, Japan Airlines, LAN Airlines, TAM Airlines, Malaysia Airlines, Qantas, Qatar Airways, Royal Jordanian, S7 Airlines and SriLankan Airlines, and around 30 affiliates.\n[/quote_box_center]\nThe post oneworld events celebrated its second birthday at IMEX appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-05-21T13:51:21+02:00",
            "date_modified": "2017-03-22T09:28:36+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/2014-10-14-oneworld-events-large-with-tailfins.jpg",
            "tags": [
                "AIRLINE COMPANY",
                "eventprofs",
                "imex",
                "meetingprofs",
                "oneworld",
                "News and events"
            ]
        }
    ]
}