The Talking Point will also last for two years instead of one to underscore the topic\u2019s urgency and importance for the global business events industry.\u00a0In 2020 and 2021, IMEX will be working with its community and partners worldwide to bring the topic of \u2018NATURE\u2019 to life in ways that drive its mission of uniting and advancing the global business events industry. The Talking Point will be framed \u201cNature: What we can do for nature and what nature can do for us\u201d in recognition that our relationship with nature shouldn\u2019t be taken for granted.
\nIMEX\u2019s largest ever research project
\nIMEX also announced that Marriott International will be the exclusive supporter of IMEX\u2019s NATURE research. The global hotel company will provide full backing of a series of industry research studies over the next two years. Through Marriott\u2019s support, IMEX plans to offer the research findings free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences.
\nLeading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood\u2019s team will produce three extensive and detailed pieces of research aimed at providing tangible insights to planners, providing both inspiration and the hands-on resources they need to be more sustainable, as well as strategic direction to directors and the C-suite.
\nAt the same time, IMEX will also be promoting a strong, positive message about the value and importance of urban and built environments as well as natural landscapes and habitats, under the banner \u2018Magical Places & Spaces.\u2019 In addition, IMEX exhibitors and speakers will be sharing stories and case studies that exemplify biophilia (our innate human connection to nature) and biomimicry (design based on biological principles).
\nThe first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. \u00a0In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on \u201cNature \u2013 An ecosystem for event success\u201d.
\nA rallying cry to save the planet
\nAs Carina Bauer, CEO of the IMEX Group, explains: \u201cIn choosing \u2018Nature\u2019 as our Talking Point we\u2019ve taken a big, bold step. It\u2019s a rallying cry for us all to do more to save the planet, to protect, conserve and help regenerate natural resources and species.
\n\u201cAt IMEX, we have strong sustainability values, both within the business and across both of our shows. Environmentally-friendly principles have underpinned our shows since the launch of the first IMEX in Frankfurt 17 years ago.
\n\u201cIt\u2019s easy to overlook or not even realise the wisdom of nature and how much she has to teach us. Nature can also help us to design events, unlocking creativity and boost our abilities to solve complex challenges and increase event results.\u201d
\nMarriott International\u2019s move to support IMEX\u2019s important project comes as the global hotel company has been working to make its hotel operations worldwide more sustainable. In July 2018, for example, the company phased out the automatic offering of plastic straws in all of its hotels across its brands including The Ritz-Carlton, Westin, Moxy and Courtyard by Marriott. And last August, the company launched a worldwide initiative across all brands aimed at phasing out the use of tiny, single-use toiletry bottles in guestroom showers and replacing them with larger-sized bottles that can distribute more product and be easily recycled \u2013 a move that, once completed, would eliminate 30 percent of plastic sent to landfills annually.
\n\u201cGiven the growing importance of sustainability for our industry, customers and the communities we all engage with, we are thrilled to be supporting IMEX\u2019s important research for the global business events industry,\u201d said Tammy Routh, SVP of Global Sales, Marriott International. \u201cIt comes as our company deepens its commitment to our sustainability goals, such as reducing landfill waste by 45 percent by 2025. We look forward to continuing this conversation in the next two years.\u201d
\nEvents industry professionals at all skill levels and the world over are encouraged to share their views in an industry benchmarking survey closes on Friday 14th February 2020 \u2013 Take part in the survey.
\nThe post The IMEX Group announces new Talking Point \u2013 NATURE appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The IMEX Group today announced that the theme of its fourth Talking Point will address the power and importance of \u2018NATURE\u2019 and will include IMEX\u2019s largest ever research study.\nThe Talking Point will also last for two years instead of one to underscore the topic\u2019s urgency and importance for the global business events industry.\u00a0In 2020 and 2021, IMEX will be working with its community and partners worldwide to bring the topic of \u2018NATURE\u2019 to life in ways that drive its mission of uniting and advancing the global business events industry. The Talking Point will be framed \u201cNature: What we can do for nature and what nature can do for us\u201d in recognition that our relationship with nature shouldn\u2019t be taken for granted.\nIMEX\u2019s largest ever research project\nIMEX also announced that Marriott International will be the exclusive supporter of IMEX\u2019s NATURE research. The global hotel company will provide full backing of a series of industry research studies over the next two years. Through Marriott\u2019s support, IMEX plans to offer the research findings free of charge to industry professionals and supplement the content at IMEX in Frankfurt and IMEX America with education, activations and a range of curated experiences.\nLeading the research effort will be Guy Bigwood, Managing Director of the Global Destination Sustainability Index. Bigwood\u2019s team will produce three extensive and detailed pieces of research aimed at providing tangible insights to planners, providing both inspiration and the hands-on resources they need to be more sustainable, as well as strategic direction to directors and the C-suite.\nAt the same time, IMEX will also be promoting a strong, positive message about the value and importance of urban and built environments as well as natural landscapes and habitats, under the banner \u2018Magical Places & Spaces.\u2019 In addition, IMEX exhibitors and speakers will be sharing stories and case studies that exemplify biophilia (our innate human connection to nature) and biomimicry (design based on biological principles).\nThe first report, due out at IMEX in Frankfurt in May, will introduce and examine the principles of the circular economy. \u00a0In phase two well-known academic and industry research partner, Janet Sperstad, CMP at Madison College, will present practical insights based on \u201cNature \u2013 An ecosystem for event success\u201d.\nA rallying cry to save the planet\nAs Carina Bauer, CEO of the IMEX Group, explains: \u201cIn choosing \u2018Nature\u2019 as our Talking Point we\u2019ve taken a big, bold step. It\u2019s a rallying cry for us all to do more to save the planet, to protect, conserve and help regenerate natural resources and species.\n\u201cAt IMEX, we have strong sustainability values, both within the business and across both of our shows. Environmentally-friendly principles have underpinned our shows since the launch of the first IMEX in Frankfurt 17 years ago.\n\u201cIt\u2019s easy to overlook or not even realise the wisdom of nature and how much she has to teach us. Nature can also help us to design events, unlocking creativity and boost our abilities to solve complex challenges and increase event results.\u201d\nMarriott International\u2019s move to support IMEX\u2019s important project comes as the global hotel company has been working to make its hotel operations worldwide more sustainable. In July 2018, for example, the company phased out the automatic offering of plastic straws in all of its hotels across its brands including The Ritz-Carlton, Westin, Moxy and Courtyard by Marriott. And last August, the company launched a worldwide initiative across all brands aimed at phasing out the use of tiny, single-use toiletry bottles in guestroom showers and replacing them with larger-sized bottles that can distribute more product and be easily recycled \u2013 a move that, once completed, would eliminate 30 percent of plastic sent to landfills annually.\n\u201cGiven the growing importance of sustainability for our industry, customers and the communities we all engage with, we are thrilled to be supporting IMEX\u2019s important research for the global business events industry,\u201d said Tammy Routh, SVP of Global Sales, Marriott International. \u201cIt comes as our company deepens its commitment to our sustainability goals, such as reducing landfill waste by 45 percent by 2025. We look forward to continuing this conversation in the next two years.\u201d\nEvents industry professionals at all skill levels and the world over are encouraged to share their views in an industry benchmarking survey closes on Friday 14th February 2020 \u2013 Take part in the survey.\nThe post The IMEX Group announces new Talking Point \u2013 NATURE appeared first on SEE Business travel & meetings magazine.", "date_published": "2020-01-23T08:53:00+01:00", "date_modified": "2020-01-23T08:53:00+01:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Carina-Bauer-CEO-IMEX-Group.jpg", "tags": [ "Carina Bauer", "IMEX 2020", "imex group", "nature", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "Trade Shows", "WHERE AND WHY" ], "summary": "The IMEX Group today announced that the theme of its fourth Talking Point will address the power and importance of \u2018NATURE\u2019 and will include IMEX\u2019s largest ever research study." } ] }