![\"ibtm](\"https://www.seebtm.com/wp-content/uploads/IBTMWORLD_OPENING.jpg\")
SEEbtm:\u00a0How many exhibitors and buyers\u00a0do you expect this year at ibtm world?
\nGraeme Barnett:\u00a0ibtm world is the leading international\u00a0annual event for the meetings\u00a0and events industry and is also the\u00a0flagship of the ibtm events portfolio.\u00a0Thousands of products and services\u00a0that support the sector come together\u00a0in Barcelona each year.
\nOn average there are 3,000 exhibitors\u00a0representing international DMC\u2019s,\u00a0hotels, destinations, CVB\u2019s, venues,\u00a0event services, technology companies,\u00a0PCO\u2019s and brands that are\u00a0integral\u00a0to the industry.
With Hosted Buyers and trade visitors,\u00a0ibtm world creates a community\u00a0of some 15,500 industry professionals\u00a0doing business, networking\u00a0and joining the education sessions.
\nSEEbtm:\u00a0Can you tell us something about\u00a0the profile of the buyers? Are buyers\u00a0mainly corporate or Associations, the\u00a0average size group and similar?
\nGraeme Barnett:\u00a0To be accepted onto the ibtm world\u00a0Hosted Buyer programme all\u00a0applicants\u00a0are required to demonstrate\u00a0that they have responsibility\u00a0for placing international business.
\nThe profile of the buyers include\u00a0association, corporates, PCO\u2019s and\u00a0agencies and have a number of job\u00a0roles but they all have to qualify\u00a0their eligibility based around a set\u00a0of criteria including their annual\u00a0budgets,\u00a0purchasing authority and\u00a0future business objectives.
\nibtm world does work with selected\u00a0Group Co-ordinators who commit\u00a0to recruit 10 or more senior level\u00a0buyers to attend with them at the\u00a0event. Equally over 20% of the\u00a0programme\u00a0is based on individuals\u00a0who prefer to create their own\u00a0timetable\u00a0at the show. With some\u00a04,000 places available the international\u00a0team behind the creation of\u00a0the Hosted Buyer programme looks\u00a0to qualify attendees from all over\u00a0the world.
Those wanting to apply\u00a0to attend ibtm world 2016 or find\u00a0out more about the programme can\u00a0email ibtmworld.hosted@reedeco.uk
\nSEEbtm:\u00a0If you could single out one current\u00a0trend with the deepest influence\u00a0(by your opinion) in the meetings\u00a0industry, what would it be?
\nGraeme Barnett:\u00a0Probably the one that seems to\u00a0dominate\u00a0the most right now is\u00a0the continuing advancements and\u00a0innovation\u00a0that technology brings\u00a0to this sector.
\nTechnology has been the number\u00a0one driver of change for this industry\u00a0with so many influencing\u00a0factors\u00a0that require event planners\u00a0and producers to think more about\u00a0how best to engage audiences.
\nMeetings planners all across the\u00a0globe are placing more and more\u00a0emphasis on incorporating the\u00a0latest\u00a0technological inventions into\u00a0their meetings and events.
Rob Davidson, Managing Director\u00a0of MICE Knowledge predicted in\u00a0his 2015 Trends Watch Report that\u00a0communications technology was\u00a0one of the top sectors to experience\u00a0growth in 2015 and that as technology\u00a0continues to advance, cyber\u00a0security is becoming an increasingly\u00a0important issue among MICE professionals;\u00a0over 44% of technology\u00a0company CEOs regard information\u00a0security (cyber) risk as the biggest\u00a0risk to their organization.
\nDavidson\u2019s research also concluded\u00a0that fostering innovation and implementing\u00a0disruptive technologies are\u00a0the top strategic priorities and seen\u00a0as a key strategy for growth.
\nFor example, over 50% of technology\u00a0CEOs are devoting significant\u00a0capital to new product development\u00a0and the same percentage are\u00a0investing\u00a0in machine-to-machine\u00a0technologies, industrial intranets\u00a0and other aspects of technology.
![\"ibtm](\"https://www.seebtm.com/wp-content/uploads/IBTM-WORLD-2016.png\")
To support this sector and the\u00a0need\u00a0for the industry to keep up\u00a0to date with it all, we have focused\u00a0on showing technology \u201clive\u201d in an\u00a0area we call ibtm world Innovation\u00a0Zone. It is here where attendees\u00a0can experience, interact with, and\u00a0learn about the latest technology\u00a0innovations and revolutionary\u00a0solutions.
\nEach year our independent\u00a0panel of judges shortlist ten\u00a0applicants for the Technology and\u00a0Innovation Watch Award who are\u00a0then given the opportunity to conduct\u00a0live demonstrations of their\u00a0\u201cwinning\u201d products to attendees.
Applications for the ibtm world Innovation\u00a0Zone will go live this summer\u00a0and we can\u2019t wait to see who\u00a0the next 10 rising event technology\u00a0stars will be at this year\u2019s show!
\nSEEbtm:\u00a0And one short question for the\u00a0end, why did EIBTM changed its\u00a0name to ibtm?
\nGraeme Barnett:\u00a0The change took place 2 years ago\u00a0and was part of an overall re brand\u00a0for the global portfolio of events.
\nIt became crucial that each event\u00a0had a clear position in the market,\u00a0locally, regionally and internationally,\u00a0ensuring that our flagship event\u00a0in Barcelona was positioned and\u00a0branded\u00a0as the \u201cworld event\u201d \u2013\u00a0hence ibtm world.
The post What to Expect on Leading International Event for Meetings and Events Industry? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "This year ibtm world will be held from 29th November to 1st December, at convention\u00a0center Fira Gran Via in Barcelona. For this number of SEEbtm magazine we talked\u00a0with Mr. Graeme Barnett, Senior Exhibition Director, who gave us some insights\u00a0of the ibtm world, as well as his opinion about new trends in MICE industry.\nSEEbtm:\u00a0How many exhibitors and buyers\u00a0do you expect this year at ibtm world?\nGraeme Barnett:\u00a0ibtm world is the leading international\u00a0annual event for the meetings\u00a0and events industry and is also the\u00a0flagship of the ibtm events portfolio.\u00a0Thousands of products and services\u00a0that support the sector come together\u00a0in Barcelona each year.\nOn average there are 3,000 exhibitors\u00a0representing international DMC\u2019s,\u00a0hotels, destinations, CVB\u2019s, venues,\u00a0event services, technology companies,\u00a0PCO\u2019s and brands that are\u00a0integral\u00a0to the industry.\nWith Hosted Buyers and trade visitors,\u00a0ibtm world creates a community\u00a0of some 15,500 industry professionals\u00a0doing business, networking\u00a0and joining the education sessions.\nSEEbtm:\u00a0Can you tell us something about\u00a0the profile of the buyers? Are buyers\u00a0mainly corporate or Associations, the\u00a0average size group and similar?\nGraeme Barnett:\u00a0To be accepted onto the ibtm world\u00a0Hosted Buyer programme all\u00a0applicants\u00a0are required to demonstrate\u00a0that they have responsibility\u00a0for placing international business.\nThe profile of the buyers include\u00a0association, corporates, PCO\u2019s and\u00a0agencies and have a number of job\u00a0roles but they all have to qualify\u00a0their eligibility based around a set\u00a0of criteria including their annual\u00a0budgets,\u00a0purchasing authority and\u00a0future business objectives.\nibtm world does work with selected\u00a0Group Co-ordinators who commit\u00a0to recruit 10 or more senior level\u00a0buyers to attend with them at the\u00a0event. Equally over 20% of the\u00a0programme\u00a0is based on individuals\u00a0who prefer to create their own\u00a0timetable\u00a0at the show. With some\u00a04,000 places available the international\u00a0team behind the creation of\u00a0the Hosted Buyer programme looks\u00a0to qualify attendees from all over\u00a0the world. \nThose wanting to apply\u00a0to attend ibtm world 2016 or find\u00a0out more about the programme can\u00a0email ibtmworld.hosted@reedeco.uk\nibtm world – openning 2015\nSEEbtm:\u00a0If you could single out one current\u00a0trend with the deepest influence\u00a0(by your opinion) in the meetings\u00a0industry, what would it be?\nGraeme Barnett:\u00a0Probably the one that seems to\u00a0dominate\u00a0the most right now is\u00a0the continuing advancements and\u00a0innovation\u00a0that technology brings\u00a0to this sector.\nTechnology has been the number\u00a0one driver of change for this industry\u00a0with so many influencing\u00a0factors\u00a0that require event planners\u00a0and producers to think more about\u00a0how best to engage audiences.\nMeetings planners all across the\u00a0globe are placing more and more\u00a0emphasis on incorporating the\u00a0latest\u00a0technological inventions into\u00a0their meetings and events.\nRob Davidson, Managing Director\u00a0of MICE Knowledge predicted in\u00a0his 2015 Trends Watch Report that\u00a0communications technology was\u00a0one of the top sectors to experience\u00a0growth in 2015 and that as technology\u00a0continues to advance, cyber\u00a0security is becoming an increasingly\u00a0important issue among MICE professionals;\u00a0over 44% of technology\u00a0company CEOs regard information\u00a0security (cyber) risk as the biggest\u00a0risk to their organization.\nDavidson\u2019s research also concluded\u00a0that fostering innovation and implementing\u00a0disruptive technologies are\u00a0the top strategic priorities and seen\u00a0as a key strategy for growth.\nFor example, over 50% of technology\u00a0CEOs are devoting significant\u00a0capital to new product development\u00a0and the same percentage are\u00a0investing\u00a0in machine-to-machine\u00a0technologies, industrial intranets\u00a0and other aspects of technology.\nibtm world 2016\nTo support this sector and the\u00a0need\u00a0for the industry to keep up\u00a0to date with it all, we have focused\u00a0on showing technology \u201clive\u201d in an\u00a0area we call ibtm world Innovation\u00a0Zone. It is here where attendees\u00a0can experience, interact with, and\u00a0learn about the latest technology\u00a0innovations and revolutionary\u00a0solutions.\nEach year our independent\u00a0panel of judges shortlist ten\u00a0applicants for the Technology and\u00a0Innovation Watch Award who are\u00a0then given the opportunity to conduct\u00a0live demonstrations of their\u00a0\u201cwinning\u201d products to attendees.\nApplications for the ibtm world Innovation\u00a0Zone will go live this summer\u00a0and we can\u2019t wait to see who\u00a0the next 10 rising event technology\u00a0stars will be at this year\u2019s show!\nSEEbtm:\u00a0And one short question for the\u00a0end, why did EIBTM changed its\u00a0name to ibtm?\nGraeme Barnett:\u00a0The change took place 2 years ago\u00a0and was part of an overall re brand\u00a0for the global portfolio of events.\nIt became crucial that each event\u00a0had a clear position in the market,\u00a0locally, regionally and internationally,\u00a0ensuring that our flagship event\u00a0in Barcelona was positioned and\u00a0branded\u00a0as the \u201cworld event\u201d \u2013\u00a0hence ibtm world.\nThe post What to Expect on Leading International Event for Meetings and Events Industry? appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-07-26T15:14:22+02:00", "date_modified": "2016-07-26T15:14:22+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/IBTMWORLD-MLS1.png", "tags": [ "barcelona", "Graeme Barnett", "hosted buyer", "ibtm world", "INTERVIEW", "Interviews", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/business-boom-as-ibtm-world-sets-the-agenda-for-the-industry-in-2016-and-beyond/", "url": "https://www.seebtm.com/en/business-boom-as-ibtm-world-sets-the-agenda-for-the-industry-in-2016-and-beyond/", "title": "Business boom as ibtm world sets the agenda for the industry in 2016 and beyond", "content_html": "![\"Graeme](\"https://www.seebtm.com/wp-content/uploads/Graeme-Barnett-EIBTM-Exhib.jpg\" "\\"Graeme")
\u201cConnections means everything\u201d was a theme of the week, and with more than 80,000 appointments scheduled before the start of the show, many more were added with trade visitors. This year levels were at an all time high with Spain\u2019s economic recovery helping the boom and adding extra appointments and business opportunities for the 4,000 Hosted Buyers attending.
\n\u201cThe Spanish economy is clearly on the rise, we knew about it before the show but the stats so far illustrate that the country\u2019s events industry and that of Europe in general is back to centre stage. Many exhibitors have been telling me about the quality of business they are doing with international meeting planners as well as those planning regional specific events in the country,\u201d said Graeme Barnett, Senior Exhibition Director, ibtm world.
\nWith the economics in mind, the announcement that ibtm world will stay until 2020 in Barcelona was met with a great reaction by both exhibitors and buyers.
\nThis year saw several innovations add value to both business and networking opportunities.\u00a0The ACS Knowledge Village was created on the show floor making it inclusive to everyone and designed to really \u201clive\u201d the entire experience.\u00a0In particular the Spanish education sessions were packed this year.
\nThe global industry also used ibtm world as their annual meeting place by organizing co-located events which this year included the ICCA Forum for Young Professionals, the AIPC Operations Summit, the CIC Board Meeting, JMIC Board Meeting and the Spain DMC Awards, where ibtm world was presented with the 2015 Excellence Award.
\n![\"ibtm](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308_c94b9.jpg\")
Summing up ibtm world 2016 Graeme Barnett added, “Our objectives for this event every year is to provide the stage for buyers and suppliers to meet, do business and connect through networking.\u00a0This year the buzz was obvious from the moment we opened.
\nFrom the Meetings Leadership Summit that saw some 200 international industry leaders catching up pre-show to the networking hour on Wednesday led by exhibitors throwing their own stand parties.\u00a0We also had a full house for the new ACS Knowledge Village where some 3,000 people attended the 83 sessions.
\nAs a team, we focus on delivering a quality experience because at the end of the show there are only two things that matter \u2013 happy exhibitors and buyers who leave having achieved everything they set out to do here this week.”
\nThe post Business boom as ibtm world sets the agenda for the industry in 2016 and beyond appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Riding a growth wave, ibtm world closed on Thursday in Barcelona where the global industry showed that it was in good shape.\u00a0Illustrating how the good news is spreading Rob Davidson\u2019s annual Industry Trends Watch Report also showed that corporate, association and incentive travel is on the up.\nGraeme Barnett, Senior Exhibition Director, ibtm world\n\u201cConnections means everything\u201d was a theme of the week, and with more than 80,000 appointments scheduled before the start of the show, many more were added with trade visitors. This year levels were at an all time high with Spain\u2019s economic recovery helping the boom and adding extra appointments and business opportunities for the 4,000 Hosted Buyers attending.\n\u201cThe Spanish economy is clearly on the rise, we knew about it before the show but the stats so far illustrate that the country\u2019s events industry and that of Europe in general is back to centre stage. Many exhibitors have been telling me about the quality of business they are doing with international meeting planners as well as those planning regional specific events in the country,\u201d said Graeme Barnett, Senior Exhibition Director, ibtm world.\nWith the economics in mind, the announcement that ibtm world will stay until 2020 in Barcelona was met with a great reaction by both exhibitors and buyers.\nThis year saw several innovations add value to both business and networking opportunities.\u00a0The ACS Knowledge Village was created on the show floor making it inclusive to everyone and designed to really \u201clive\u201d the entire experience.\u00a0In particular the Spanish education sessions were packed this year.\nibtm world is the event that gathers the most players worldwide\nThe global industry also used ibtm world as their annual meeting place by organizing co-located events which this year included the ICCA Forum for Young Professionals, the AIPC Operations Summit, the CIC Board Meeting, JMIC Board Meeting and the Spain DMC Awards, where ibtm world was presented with the 2015 Excellence Award.\nibtm world Barcelona\nSumming up ibtm world 2016 Graeme Barnett added, “Our objectives for this event every year is to provide the stage for buyers and suppliers to meet, do business and connect through networking.\u00a0This year the buzz was obvious from the moment we opened.\nFrom the Meetings Leadership Summit that saw some 200 international industry leaders catching up pre-show to the networking hour on Wednesday led by exhibitors throwing their own stand parties.\u00a0We also had a full house for the new ACS Knowledge Village where some 3,000 people attended the 83 sessions.\nAs a team, we focus on delivering a quality experience because at the end of the show there are only two things that matter \u2013 happy exhibitors and buyers who leave having achieved everything they set out to do here this week.”\nThe post Business boom as ibtm world sets the agenda for the industry in 2016 and beyond appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-11-25T15:01:46+01:00", "date_modified": "2016-12-21T14:58:18+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308_c94b9.jpg", "tags": [ "barcelona", "Graeme Barnett", "ibtm world", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/new-book-published-on-business-events-marketing/", "url": "https://www.seebtm.com/en/new-book-published-on-business-events-marketing/", "title": "New Book Published on Business Events Marketing", "content_html": "[quote_box_center]Meetings industry professionals will benefit greatly from an indispensable new book, ‘Marketing Destinations and Venues for Conferences, Conventions and Business Events’, written by Tony Rogers and Rob Davidson and launched at ibtm world in Barcelona.[/quote_box_center]
\n![\"Rob](\"https://www.seebtm.com/wp-content/uploads/TonyRob1-2.jpg\" "\\"Rob")
Published by Routledge, this is an entirely updated edition of the highly successful book written by the same authors in 2006 for students of events / tourism / hospitality management as well as for people already employed in convention bureaux and venues of all types.
\nWith its practical, real-life case-studies, contributed by meetings industry colleagues all over the world, the new book will be of immense interest to all marketing professionals who are looking for innovative ideas and techniques that they can use in promoting their destination or venue in today’s highly competitive world.
\nAnd since it also covers basic marketing principles, as applied to the meetings industry, ‘Marketing Destinations and Venues for Conferences, Conventions and Business Events’ will also be a very useful resource for students with an interest in entering a career in destination or venue marketing.
\nThe new book has already been received enthusiastically by both meetings industry practitioners and by many of those professors who are educating the next generation of meetings industry professionals:
\n‘This book provides insights into what shapes the industry today and in the future, seen through the critical lens of Rogers and Davidson, both recognised specialists in the MICE and venues industry. If you want to stay one step ahead of your competitors, then don’t put this book down. It is essential reading for professional development\u2019.\u00a0Scott Taylor, Chief Executive, Glasgow City Marketing Bureau.
\n\u2018An excellent range of international case studies\u2026This book will be an invaluable resource to anyone teaching, researching or studying conferences, conventions and business events.\u2019 \u2013\u00a0Judith Mair, Senior Lecturer in Event Management, School of Business, University of Queensland.
\nThe book is available to purchase online now at https://www.routledge.com/products/9781138852150
\nThe post New Book Published on Business Events Marketing appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "[quote_box_center]Meetings industry professionals will benefit greatly from an indispensable new book, ‘Marketing Destinations and Venues for Conferences, Conventions and Business Events’, written by Tony Rogers and Rob Davidson and launched at ibtm world in Barcelona.[/quote_box_center]\nRob Davidson and Tony Rogers\nPublished by Routledge, this is an entirely updated edition of the highly successful book written by the same authors in 2006 for students of events / tourism / hospitality management as well as for people already employed in convention bureaux and venues of all types.\nThe content of the book has been brought completely up to date, reflecting all of the major contemporary themes and developments in venue and destination marketing, including the use of the social media, brand alignment and content marketing.\nWith its practical, real-life case-studies, contributed by meetings industry colleagues all over the world, the new book will be of immense interest to all marketing professionals who are looking for innovative ideas and techniques that they can use in promoting their destination or venue in today’s highly competitive world.\nAnd since it also covers basic marketing principles, as applied to the meetings industry, ‘Marketing Destinations and Venues for Conferences, Conventions and Business Events’ will also be a very useful resource for students with an interest in entering a career in destination or venue marketing.\nThe new book has already been received enthusiastically by both meetings industry practitioners and by many of those professors who are educating the next generation of meetings industry professionals:\n‘This book provides insights into what shapes the industry today and in the future, seen through the critical lens of Rogers and Davidson, both recognised specialists in the MICE and venues industry. If you want to stay one step ahead of your competitors, then don’t put this book down. It is essential reading for professional development\u2019.\u00a0Scott Taylor, Chief Executive, Glasgow City Marketing Bureau.\n\u2018An excellent range of international case studies\u2026This book will be an invaluable resource to anyone teaching, researching or studying conferences, conventions and business events.\u2019 \u2013\u00a0Judith Mair, Senior Lecturer in Event Management, School of Business, University of Queensland.\nThe book is available to purchase online now at https://www.routledge.com/products/9781138852150\nThe post New Book Published on Business Events Marketing appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-11-23T16:14:28+01:00", "date_modified": "2016-12-27T15:01:24+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Book-Cover.jpg", "tags": [ "business events", "conferences", "conventions", "ibtm world", "meeting industry", "MICE", "rob davidson", "Tony Rogers", "News and events" ] }, { "id": "https://www.seebtm.com/en/meetings-industry-professionals-invited-to-register-via-social-media-for-ibtm-world-2015/", "url": "https://www.seebtm.com/en/meetings-industry-professionals-invited-to-register-via-social-media-for-ibtm-world-2015/", "title": "Meetings industry professionals invited to register via social media for ibtm world 2015", "content_html": "Trade visitors can now register for ibtm world (www.ibtmworld.com) using their LinkedIn, Facebook or Twitter profile. The enhanced registration function will enable attendees to directly connect via their social media profiles ahead of the event.
\nUpon completion of successful registration, participants will also be able to see who else in their network has registered using the same social media channel to connect, see who else outside of their network has registered using the same social media channel, invite their social network to attend the event and share their attendance with their social networks.
\nGraeme Barnett, Senior Exhibition Director, ibtm world commented: \u201cAt ibtm world, connections mean everything and now we’ve made it easier for our trade visitors to connect, even before the event.\u201d
\nThe benefits of pre-registering as a trade visitor include: free fast-track entry, flexibility to arrange personal schedules, discounted travel and accommodation, opportunities to attend a range of networking events and education sessions and pre-show information updates that will enable registered attendees to effectively plan their visit.
\nibtm world will facilitate opportunities for attendees to establish meaningful business connections and meet over 3,000 international meetings and events industry suppliers. The event will also provide valuable opportunities for attendees to develop further business contacts in a more leisurely atmosphere and to learn about the latest trends and key issues in the industry.
\nTo find out more about the benefits of attending ibtm world as a trade visitor and to register, please visit:\u00a0www.ibtmworld.com/visit2015
\nThe post Meetings industry professionals invited to register via social media for ibtm world 2015 appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Platforms will facilitate additional networking and communication\nTrade visitors can now register for ibtm world (www.ibtmworld.com) using their LinkedIn, Facebook or Twitter profile. The enhanced registration function will enable attendees to directly connect via their social media profiles ahead of the event.\nUpon completion of successful registration, participants will also be able to see who else in their network has registered using the same social media channel to connect, see who else outside of their network has registered using the same social media channel, invite their social network to attend the event and share their attendance with their social networks.\nGraeme Barnett, Senior Exhibition Director, ibtm world commented: \u201cAt ibtm world, connections mean everything and now we’ve made it easier for our trade visitors to connect, even before the event.\u201d\nThe benefits of pre-registering as a trade visitor include: free fast-track entry, flexibility to arrange personal schedules, discounted travel and accommodation, opportunities to attend a range of networking events and education sessions and pre-show information updates that will enable registered attendees to effectively plan their visit.\nibtm world will facilitate opportunities for attendees to establish meaningful business connections and meet over 3,000 international meetings and events industry suppliers. The event will also provide valuable opportunities for attendees to develop further business contacts in a more leisurely atmosphere and to learn about the latest trends and key issues in the industry.\nTo find out more about the benefits of attending ibtm world as a trade visitor and to register, please visit:\u00a0www.ibtmworld.com/visit2015\nThe post Meetings industry professionals invited to register via social media for ibtm world 2015 appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-19T16:18:17+02:00", "date_modified": "2016-12-29T16:07:34+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-300.jpg", "tags": [ "barcelona", "ibtm 2015", "ibtm world", "social media", "News and events" ] }, { "id": "https://www.seebtm.com/en/26394/", "url": "https://www.seebtm.com/en/26394/", "title": "Immersive events, engagement and an appetite for change set the tone for this year\u2019s ibtm knowledge programme", "content_html": "[quote_box_center]This year\u2019s ibtm knowledge programme, delivered at ibtm world, promises to motivate global industry players with a series of sessions that have been lined up to challenge existing thought models and raise the bar when it comes to organising events across the globe (www.ibtmworld.com/knowledge).[/quote_box_center]
\nCommenting on the changing needs of industry education, Dr. Rob Davidson, Managing Director, MICE Knowledge and ibtm events industry analyst said, \u201cIn the past 12 months, there has been a huge move towards designing meetings to be much more multisensory and immersive than before.
\nThe science behind this trend tells us that the more participants\u2019 senses are stimulated, the more memorable the meeting experience will be for them, because more parts of their brains are activated, which in turn helps them to absorb and retain information more effectively.”
\nWhat Can We Learn From Immersive Events? – In this session, Deborah Armstrong, Managing Director of Strong & Co will discuss what exactly \u2018Immersive Events\u2019 mean in practice and why they are so important. Deborah will share key learnings around achieving meaningful and longer lasting engagement. Through careful analysis of good and bad practice this talk aims to show you how to do it right and what the future of Experiential holds.
\n![\"EIBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-071.jpg\")
Engagement at Events \u2013 in partnership with ISES – Engagement has long been a go-to phrase for event professionals but like many areas of our industry, there\u2019s little consensus on what it really means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK will unpack what engagement at events is and more importantly how you get audiences leaning forward instead of leaning back.
\nAppetite For Change \u2013 Presented by Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de, this session will address the shifting needs of professional business events and review them from the perspective of the host and of the participant.
\nFranschitz comments, \u201cAs a SME (small and medium-sized enterprise), we dared taking that risk and initiated a 14 month journey. Engaging professional, external expertise and committing ourselves to a roller coaster ride called change management. Throughout, we gained invaluable insights and experiences, many of them very up-close and personal. In this workshop, we want to share those experiences and convey to you a clear message: \u201cChange = Opportunity\u201d. We want to stimulate your appetite for change.\u201d
\n![\"EIBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-062.jpg\")
Erica Keogan, Associations and Education Manager, ibtm events comments, \u201cThis year promises a very impressive line up of education sessions and we haven\u2019t just stopped there. We have redesigned our entire Knowledge experience, creating the ACS Knowledge Village at the heart of the show floor where attendees can come together and really live the entire experience.\u201d
\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or apply for your place visit www.ibtmworld.com/Hosted
\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit:\u00a0www.ibtmworld.com/visit2015
\nThe post Immersive events, engagement and an appetite for change set the tone for this year\u2019s ibtm knowledge programme appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "[quote_box_center]This year\u2019s ibtm knowledge programme, delivered at ibtm world, promises to motivate global industry players with a series of sessions that have been lined up to challenge existing thought models and raise the bar when it comes to organising events across the globe (www.ibtmworld.com/knowledge).[/quote_box_center]\nCommenting on the changing needs of industry education, Dr. Rob Davidson, Managing Director, MICE Knowledge and ibtm events industry analyst said, \u201cIn the past 12 months, there has been a huge move towards designing meetings to be much more multisensory and immersive than before.\nThe science behind this trend tells us that the more participants\u2019 senses are stimulated, the more memorable the meeting experience will be for them, because more parts of their brains are activated, which in turn helps them to absorb and retain information more effectively.”\nOrganised by Reed Travel Exhibitions, the programme will feature keynote sessions from industry thought leaders and will address these evolving educational demands through sessions including:\nWhat Can We Learn From Immersive Events? – In this session, Deborah Armstrong, Managing Director of Strong & Co will discuss what exactly \u2018Immersive Events\u2019 mean in practice and why they are so important. Deborah will share key learnings around achieving meaningful and longer lasting engagement. Through careful analysis of good and bad practice this talk aims to show you how to do it right and what the future of Experiential holds.\nEIBTM 2014\nEngagement at Events \u2013 in partnership with ISES – Engagement has long been a go-to phrase for event professionals but like many areas of our industry, there\u2019s little consensus on what it really means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK will unpack what engagement at events is and more importantly how you get audiences leaning forward instead of leaning back.\nAppetite For Change \u2013 Presented by Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de, this session will address the shifting needs of professional business events and review them from the perspective of the host and of the participant.\nFranschitz comments, \u201cAs a SME (small and medium-sized enterprise), we dared taking that risk and initiated a 14 month journey. Engaging professional, external expertise and committing ourselves to a roller coaster ride called change management. Throughout, we gained invaluable insights and experiences, many of them very up-close and personal. In this workshop, we want to share those experiences and convey to you a clear message: \u201cChange = Opportunity\u201d. We want to stimulate your appetite for change.\u201d\nEIBTM 2014\nErica Keogan, Associations and Education Manager, ibtm events comments, \u201cThis year promises a very impressive line up of education sessions and we haven\u2019t just stopped there. We have redesigned our entire Knowledge experience, creating the ACS Knowledge Village at the heart of the show floor where attendees can come together and really live the entire experience.\u201d\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or apply for your place visit www.ibtmworld.com/Hosted\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit:\u00a0www.ibtmworld.com/visit2015\nThe post Immersive events, engagement and an appetite for change set the tone for this year\u2019s ibtm knowledge programme appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-15T15:33:16+02:00", "date_modified": "2016-12-29T16:49:01+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-062.jpg", "tags": [ "hosted buyer", "IBTM BARCELONA", "ibtm world", "IBTM15", "Immersive Events", "News and events" ] }, { "id": "https://www.seebtm.com/en/ibtm-world-expands-global-reach-for-2015-show/", "url": "https://www.seebtm.com/en/ibtm-world-expands-global-reach-for-2015-show/", "title": "ibtm world expands global reach for 2015 show", "content_html": "[quote_box_center]ibtm world, formerly EIBTM, the leading global event for the meetings and events industry (www.ibtmworld.com), has confirmed that 2015 will see the largest number of new exhibitors to date.[/quote_box_center]
\nNew destinations and CVB\u2019s include Ministry of Tourism of the Republic of Bulgaria; Secretaria Nacional de Turismo de Paraguay; Commune di Napoli; Ministere de l\u2019Economie Direction Generale du Tourisme, Luxemburg; Ibiza Convention Bureau; Prague City Tourism; India Tourism; Basque Country Tourist Board \u2013 Basque Tour; Ministry of Tourism of the Republic of Bulgaria and Sri Lanka Convention Bureau.
\nGraeme Barnett, Senior Exhibition Director, ibtm world commented: \u201cIt\u2019s great news for the meetings industry with so many new exhibitors joining us this year and others taking their own space for the first time. We are working closely with all exhibitors to help them make the most of their business objectives and that includes our newcomers. This personal attention and our focus to recruit top level buyers with proven budget and international business to place will help them all to make the most of their investment and win and secure future business at the event.\u201d
\n![\"EIBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-300.jpg\")
Rob Davidson, Managing Director, MICE Knowledge and ibtm Industry Analyst comments, \u201cThe latest IAPCO (International Association of Professional Congress Organisers) Annual Survey and Review revealed continued growth for IAPCO members and the meetings they organise. Across all types of meetings, increases were seen compared with previous years. For example, the number of association meetings continues to increase and has now reached 3,111 compared with 2,153 meetings in 2010.\u201d
\n[quote_box_right]Destinations including Bulgaria, Luxemburg, Paraguay and Sri Lanka confirmed to attend for the first time[/quote_box_right]
\nThe post ibtm world expands global reach for 2015 show appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "[quote_box_center]ibtm world, formerly EIBTM, the leading global event for the meetings and events industry (www.ibtmworld.com), has confirmed that 2015 will see the largest number of new exhibitors to date.[/quote_box_center]\nNew destinations and CVB\u2019s include Ministry of Tourism of the Republic of Bulgaria; Secretaria Nacional de Turismo de Paraguay; Commune di Napoli; Ministere de l\u2019Economie Direction Generale du Tourisme, Luxemburg; Ibiza Convention Bureau; Prague City Tourism; India Tourism; Basque Country Tourist Board \u2013 Basque Tour; Ministry of Tourism of the Republic of Bulgaria and Sri Lanka Convention Bureau.\nGraeme Barnett, Senior Exhibition Director, ibtm world commented: \u201cIt\u2019s great news for the meetings industry with so many new exhibitors joining us this year and others taking their own space for the first time. We are working closely with all exhibitors to help them make the most of their business objectives and that includes our newcomers. This personal attention and our focus to recruit top level buyers with proven budget and international business to place will help them all to make the most of their investment and win and secure future business at the event.\u201d\nEIBTM 2014\nRob Davidson, Managing Director, MICE Knowledge and ibtm Industry Analyst comments, \u201cThe latest IAPCO (International Association of Professional Congress Organisers) Annual Survey and Review revealed continued growth for IAPCO members and the meetings they organise. Across all types of meetings, increases were seen compared with previous years. For example, the number of association meetings continues to increase and has now reached 3,111 compared with 2,153 meetings in 2010.\u201d\n[quote_box_right]Destinations including Bulgaria, Luxemburg, Paraguay and Sri Lanka confirmed to attend for the first time[/quote_box_right]\nIn addition to a number of new destinations, ibtm world has also confirmed that suppliers including Dorchester Collection, Europalco, GOAPP, Sandals and Beaches Resorts, Etud Event Technologies, TapCrowd by etouches and World Hotels will also attend for the first time.\nThe post ibtm world expands global reach for 2015 show appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-13T10:13:06+02:00", "date_modified": "2016-12-29T16:50:49+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-300.jpg", "tags": [ "barcelona", "ibtm world", "ibtm world 2015", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/what-to-expect-from-ibtm-world-2015/", "url": "https://www.seebtm.com/en/what-to-expect-from-ibtm-world-2015/", "title": "What to expect from ibtm world 2015?", "content_html": "At this year\u2019s ibtm world, held from 17th to 19th November in Barcelona, 7 new global\u00a0themes\u00a0will underpin Knowledge Programme: Connections Mean Everything, Putting\u00a0Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement,\u00a0Inspiration from Outside, and Innovative Events and Leading Lights for\u00a0Leading\u00a0Events.
\nFor this edition of SEEbtm magazine,\u00a0we spoke with Mr Graeme Barnett,\u00a0Senior Exhibition Director, ibtm world,\u00a0about this year\u2019s main objectives,\u00a0key-note speakers as well as\u00a0Knowledge\u00a0Programmme and other\u00a0news.
\n1. What are the main objectives of this year\u2019s ibtm world?
\nEnsuring the right profiling of both planners and suppliers is fundamental to the matching process and we continually strive to ensure exhibitors complete their profiles with very specific and relevant information, which is key to helping planners identify who they want to meet with. We also make sure to have the right buyers – it really is about relevance on both sides.
\nOur unique Hosted Buyer Programme hosts some 4,000 top level buyers with proven budget and international business to place that enable exhibitors to win and secure future business at the event. Ensuring we keep evolving the programs for the corporate, association and agency planners is key to delivering the right numbers but crucial in delivering the right quality.
\nibtm world also delivers a number of networking events as well as innovative and dynamic education sessions so both learning and connecting are also key focuses for us.
\nThis year, ibtm world is introducing seven new global themes to underpin its 2015 ibtm knowledge programme and will deliver all of its education content from a newly designed ACS Knowledge Village consisting of four purpose built theatres, which will be located on the show floor.
\nKey networking events include; the official ibtm world Welcome Reception taking place onsite on Tuesday 17 November and the popular ibtm world Networking Hour on Wednesday 18 November which is aimed at allowing exhibitors to organize their own receptions and social activity on their stands for all attendees. This networking hour takes place prior to the ibtm world Club Night, which will again be hosted at Opium Mar \u2013 probably considered one of the annual industry social events (www.opiummar.com).
\nFor more information and updates please visit www.ibtmworld.com
\n![\"EIBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308.jpg\")
2. What are the key features of Knowledge Programme 2015? Please tell us something about Knowledge Village.
\nThis year we will be delivering a fresh approach to the ibtm knowledge programme introducing new content created around 7 global themes; Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement, Inspiration from Outside, and Innovative Events and Leading Lights for Leading Events. Individual sessions will be \u2018linked\u2019 to one of these themes.
\nOur strategy is to provide a more \u2018sculptured\u2019 program where attendees can link their personal education schedule according to these themes or can pick and choose according to individual speakers and topics. Our knowledge programme will be led by an exciting line up of influential industry experts on the many and diverse topics facing the industry now and in the future. www.ibtmworld.com/speakers
\nWhilst content is most definitely King, the environment in which the content is delivered is most certainly Queen and this year will see all of ibtm world\u2019s education delivered on the show floor, located within the newly created ACS Knowledge Village, consisting of four purpose built and themed theatres.
\nThe concept of the ACS Knowledge Village is to provide single \u2018learning hub\u2019 on the show floor, making it more accessible to visitors, Hosted Buyers and exhibitors. This is a bold and exciting move for ibtm world and reflects our desire to implement principles of meeting design to ensure both the content and environment is world-class and demonstrates our commitment to education. We are delighted to be working with such a creative and solutions-driven partner in ACS Audio Visual Solutions who have helped us deliver the vision of the ACS Knowledge Village, which is something I am really excited to see at the show.
\n![\"IBTM_WORLD_VERT-02](\"https://www.seebtm.com/wp-content/uploads/IBTM_WORLD_VERT-02-1.jpg\")
3.\u00a0Please tell us who are the key-note speakers at this year\u2019s IBTM? What are the main topics and trends, which will be discussed?
\nThis year seven new global themes will underpin our 2015 Knowledge Programme: Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement, Inspiration from Outside, and Innovative Events and Leading Lights for Leading Events. The Knowledge Programme will feature keynote sessions from industry thought leaders and will address diverse topics facing the industry now and in the future through sessions including:
\nWhat Can We Learn From Immersive Events? \u2013 Speaker: Deborah Armstrong, Managing Director of Strong & Co
\n\u00a0In this session, Deborah Armstrong, Managing Director of Strong & Co will discuss what exactly \u2018Immersive Events\u2019 mean in practice and why they are so important. Deborah will share key learnings around achieving meaningful and longer lasting engagement. Through careful analysis of good and bad practice this talk aims to show you how to do it right and what the future of Experiential holds.
\nEngagement at Events \u2013 in partnership with ISES \u2013 Speaker: Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK
\nEngagement has long been a go-to phrase for event professionals but like many areas of our industry, there\u2019s little consensus on what it really means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK will unpack what engagement at events is and more importantly how you get audiences leaning forward instead of leaning back.
\nAppetite For Change \u2013 Speakers: Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de
\nPresented by Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de, this session will address the shifting needs of professional business events and review them from the perspective of the host and of the participant.
\nThe ibtm world Trends Watch 2015 \u2013 Speaker: Rob Davidson, Managing Director, MICE Knowledge
\nIn this ever popular session, Rob Davidson, Managing Director, MICE Knowledge will give the attendees a comprehensive and in-depth overview of key global trends in the industry which will help them shape their business strategy.
\nFor further information on the ibtm world Knowledge Programme, please visit\u00a0www.ibtmworld.com/knowledge
\n4.\u00a0Can you tell us something about Technology and Innovation Watch? What are the benefits that this award brings?
\nWe have made some changes to the annual Technology Watch Award to incorporate the broader theme of innovation. The Technology and Innovation Watch Award 2015 will now illustrate the continuing evolution of the technology sector whilst recognising the significant contributions made by organisations as they look to innovate across the sector. At the same time, the submission and judging process has evolved with the 10 leading submissions shortlisted in advance of the event (by the judging panel) and will feature in the Innovation Zone , as one of the 2015 Top 10 Innovations identified with the potential to make a real impact on the industry.
\nOne of these will then be selected as the overall winner (also voted by the judging panel), and will benefit from a global pre- promotional campaign via ibtm world (www.ibtmworld.com), the leading global event for the meetings and events industry, but also a prominent presence in the Innovation Zone, and the opportunity to present their winning product at the show in Barcelona.\u00a0 www.ibtmworld.com/techwatch
\n![\"EIBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-291.jpg\")
5. What is the current situation in terms of number of exhibitors compared to previous years?
\nWe have seen slightly earlier decision-making, especially from long-standing exhibitors, and new prospects – particularly from Europe. Generally there is a positive feeling about the event, a lot is due to the success of last year\u2019s event but also the desire for suppliers to drive sales forward and for planners to be sourcing for more events. Many participants thought 2014 was the best edition to date, largely because of the quality of buyers. And generally, even if the global economic slowdown was patchy with some regions suffering more than others, many areas recognise the positive impact of investment in tourism and particularly business tourism and are clearly booming: London and the UK for example is seeing record breaking arrivals.
\nSome of the companies returning include Accor, Corinthia Hotels International, Finland Convention Bureau, Visit Denmark, Iberostar, Kempinski, Monaco, Starwood Hotels, Switzerland Tourism and Visit England. For further information, please visit www.ibtmworld.com/directory
\n2015 will also be the year of the largest number of new exhibitors, including exciting brands and destinations. Just some of them include Ministry of Tourism of the Republic of Bulgaria; Secretaria Nacional de Turismo de Paraguay; Commune di Napoli; Ministere de l\u2019Economie Direction Generale du Tourisme, Luxemburg; Ibiza Convention Bureau; Prague City Tourism; India Tourism; Basque Country Tourist Board \u2013 Basque Tour; Ministry of Tourism of the Republic of Bulgaria; Sri Lanka Convention Bureau; Dorchester Collection, Europalco, GOAPP, Sandals and Beaches Resorts, Etud Event Technologies, TapCrowd by etouches and World Hotels.
\nThe post What to expect from ibtm world 2015? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "At this year\u2019s ibtm world, held from 17th to 19th November in Barcelona, 7 new global\u00a0themes\u00a0will underpin Knowledge Programme: Connections Mean Everything, Putting\u00a0Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement,\u00a0Inspiration from Outside, and Innovative Events and Leading Lights for\u00a0Leading\u00a0Events.\nFor this edition of SEEbtm magazine,\u00a0we spoke with Mr Graeme Barnett,\u00a0Senior Exhibition Director, ibtm world,\u00a0about this year\u2019s main objectives,\u00a0key-note speakers as well as\u00a0Knowledge\u00a0Programmme and other\u00a0news.\n1. What are the main objectives of this year\u2019s ibtm world?\nOur main focus is to offer both buyers and suppliers a platform to grow their business in the global meetings, events, conference, incentives industry and maximise their ROI.\nEnsuring the right profiling of both planners and suppliers is fundamental to the matching process and we continually strive to ensure exhibitors complete their profiles with very specific and relevant information, which is key to helping planners identify who they want to meet with. We also make sure to have the right buyers – it really is about relevance on both sides.\nOur unique Hosted Buyer Programme hosts some 4,000 top level buyers with proven budget and international business to place that enable exhibitors to win and secure future business at the event. Ensuring we keep evolving the programs for the corporate, association and agency planners is key to delivering the right numbers but crucial in delivering the right quality.\nibtm world also delivers a number of networking events as well as innovative and dynamic education sessions so both learning and connecting are also key focuses for us.\nThis year, ibtm world is introducing seven new global themes to underpin its 2015 ibtm knowledge programme and will deliver all of its education content from a newly designed ACS Knowledge Village consisting of four purpose built theatres, which will be located on the show floor.\nKey networking events include; the official ibtm world Welcome Reception taking place onsite on Tuesday 17 November and the popular ibtm world Networking Hour on Wednesday 18 November which is aimed at allowing exhibitors to organize their own receptions and social activity on their stands for all attendees. This networking hour takes place prior to the ibtm world Club Night, which will again be hosted at Opium Mar \u2013 probably considered one of the annual industry social events (www.opiummar.com).\nFor more information and updates please visit www.ibtmworld.com\nEIBTM 2014\n2. What are the key features of Knowledge Programme 2015? Please tell us something about Knowledge Village.\nThis year we will be delivering a fresh approach to the ibtm knowledge programme introducing new content created around 7 global themes; Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement, Inspiration from Outside, and Innovative Events and Leading Lights for Leading Events. Individual sessions will be \u2018linked\u2019 to one of these themes.\nOur strategy is to provide a more \u2018sculptured\u2019 program where attendees can link their personal education schedule according to these themes or can pick and choose according to individual speakers and topics. Our knowledge programme will be led by an exciting line up of influential industry experts on the many and diverse topics facing the industry now and in the future. www.ibtmworld.com/speakers\nWhilst content is most definitely King, the environment in which the content is delivered is most certainly Queen and this year will see all of ibtm world\u2019s education delivered on the show floor, located within the newly created ACS Knowledge Village, consisting of four purpose built and themed theatres.\nThe concept of the ACS Knowledge Village is to provide single \u2018learning hub\u2019 on the show floor, making it more accessible to visitors, Hosted Buyers and exhibitors. This is a bold and exciting move for ibtm world and reflects our desire to implement principles of meeting design to ensure both the content and environment is world-class and demonstrates our commitment to education. We are delighted to be working with such a creative and solutions-driven partner in ACS Audio Visual Solutions who have helped us deliver the vision of the ACS Knowledge Village, which is something I am really excited to see at the show.\n\n3.\u00a0Please tell us who are the key-note speakers at this year\u2019s IBTM? What are the main topics and trends, which will be discussed?\nThis year seven new global themes will underpin our 2015 Knowledge Programme: Connections Mean Everything, Putting Meeting Design into Practice, Tools for Planner Productivity, Industry Engagement, Inspiration from Outside, and Innovative Events and Leading Lights for Leading Events. The Knowledge Programme will feature keynote sessions from industry thought leaders and will address diverse topics facing the industry now and in the future through sessions including:\nWhat Can We Learn From Immersive Events? \u2013 Speaker: Deborah Armstrong, Managing Director of Strong & Co\n\u00a0In this session, Deborah Armstrong, Managing Director of Strong & Co will discuss what exactly \u2018Immersive Events\u2019 mean in practice and why they are so important. Deborah will share key learnings around achieving meaningful and longer lasting engagement. Through careful analysis of good and bad practice this talk aims to show you how to do it right and what the future of Experiential holds.\nEngagement at Events \u2013 in partnership with ISES \u2013 Speaker: Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK\nEngagement has long been a go-to phrase for event professionals but like many areas of our industry, there\u2019s little consensus on what it really means. This session, delivered by Kevin Jackson, Vice President EMEA, George P. Johnson and President of ISES UK will unpack what engagement at events is and more importantly how you get audiences leaning forward instead of leaning back.\nAppetite For Change \u2013 Speakers: Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de\nPresented by Ivo Franschitz, Owner & Managing Director, ENITED Business Events and Vanessa Schmoranzer, Brand Leadership Consultant and Change Management Coach, ma\u00aekenkind.de, this session will address the shifting needs of professional business events and review them from the perspective of the host and of the participant.\nThe ibtm world Trends Watch 2015 \u2013 Speaker: Rob Davidson, Managing Director, MICE Knowledge\nIn this ever popular session, Rob Davidson, Managing Director, MICE Knowledge will give the attendees a comprehensive and in-depth overview of key global trends in the industry which will help them shape their business strategy.\nFor further information on the ibtm world Knowledge Programme, please visit\u00a0www.ibtmworld.com/knowledge\n4.\u00a0Can you tell us something about Technology and Innovation Watch? What are the benefits that this award brings?\nWe have made some changes to the annual Technology Watch Award to incorporate the broader theme of innovation. The Technology and Innovation Watch Award 2015 will now illustrate the continuing evolution of the technology sector whilst recognising the significant contributions made by organisations as they look to innovate across the sector. At the same time, the submission and judging process has evolved with the 10 leading submissions shortlisted in advance of the event (by the judging panel) and will feature in the Innovation Zone , as one of the 2015 Top 10 Innovations identified with the potential to make a real impact on the industry.\nOne of these will then be selected as the overall winner (also voted by the judging panel), and will benefit from a global pre- promotional campaign via ibtm world (www.ibtmworld.com), the leading global event for the meetings and events industry, but also a prominent presence in the Innovation Zone, and the opportunity to present their winning product at the show in Barcelona.\u00a0 www.ibtmworld.com/techwatch\nEIBTM 2014\n5. What is the current situation in terms of number of exhibitors compared to previous years?\nWe have seen slightly earlier decision-making, especially from long-standing exhibitors, and new prospects – particularly from Europe. Generally there is a positive feeling about the event, a lot is due to the success of last year\u2019s event but also the desire for suppliers to drive sales forward and for planners to be sourcing for more events. Many participants thought 2014 was the best edition to date, largely because of the quality of buyers. And generally, even if the global economic slowdown was patchy with some regions suffering more than others, many areas recognise the positive impact of investment in tourism and particularly business tourism and are clearly booming: London and the UK for example is seeing record breaking arrivals.\nSome of the companies returning include Accor, Corinthia Hotels International, Finland Convention Bureau, Visit Denmark, Iberostar, Kempinski, Monaco, Starwood Hotels, Switzerland Tourism and Visit England. For further information, please visit www.ibtmworld.com/directory\n2015 will also be the year of the largest number of new exhibitors, including exciting brands and destinations. Just some of them include Ministry of Tourism of the Republic of Bulgaria; Secretaria Nacional de Turismo de Paraguay; Commune di Napoli; Ministere de l\u2019Economie Direction Generale du Tourisme, Luxemburg; Ibiza Convention Bureau; Prague City Tourism; India Tourism; Basque Country Tourist Board \u2013 Basque Tour; Ministry of Tourism of the Republic of Bulgaria; Sri Lanka Convention Bureau; Dorchester Collection, Europalco, GOAPP, Sandals and Beaches Resorts, Etud Event Technologies, TapCrowd by etouches and World Hotels.\nThe post What to expect from ibtm world 2015? appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-05T16:15:53+02:00", "date_modified": "2017-12-18T12:22:35+01:00", "author": { "name": "Miroslava Jeremic", "url": "https://www.seebtm.com/en/author/miroslava/", "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Graeme-Barnett-photo.jpg", "tags": [ "eibtm", "ibtm world", "Interviews", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/impressive-line-up-of-new-hosted-buyers-at-ibtm-world/", "url": "https://www.seebtm.com/en/impressive-line-up-of-new-hosted-buyers-at-ibtm-world/", "title": "Impressive Line Up of New Hosted Buyers at IBTM World", "content_html": "Rob Davidson, Managing Director, MICE Knowledge comments, \u201cThe rise in interest from Hosted Buyers reflects the growing optimism surrounding the global economy, as shown in the latest quarterly poll of senior managers carried out by the Economist Intelligence Unit. That survey showed that the balance of respondents who think business conditions are set to improve over the next six months has risen to 22 percentage points, up six from the previous quarter.\u201d
\nGraeme Barnett, ibtm world, Senior Exhibition Director commented, \u201cWith three months left until the show and Hosted Buyer applications up 38% on last year, this is a great result. We can also confirm that 72% of the new Hosted Buyers signed up to attend organise more than 5 international events per year providing a great business platform for MICE suppliers from across the globe to come together and showcase themselves to this powerful audience of buyers.\u201d
\nAccepted Hosted Buyer applications of corporate meeting planners who will attend for the first time have average meetings budgets of $10.1 million each and include major companies such as Goldman Sachs, Deutsche Bank, Microsoft, Britvic Soft Drinks, Peugeot Citroen, GlaxoSmithKline, Fossil, Merck, Lamprel and Unilever.
\nDanielle Robbins, Deutsche Bank AG, CB&S, who will attend ibtm world 2015 as a Hosted Buyer comments, \u201cAttending ibtm world is extremely important for my business as it allows me to source suppliers and venues that are reliable, unusual and professional. I\u2019m hoping to make contacts that I can use to arrange conferences abroad as well as at home. I also find that having a personal experience prior to booking a service or venue is important, I feel much more confident recommending something if I have seen it, experienced it or have a relationship with the supplier.\u201d
\nThe My Association | My Club programme will welcome new Hosted Buyers from major associations and association management companies including Society of Nephrology (ISN), International Chamber of Commerce (ICC), Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Wheeling Around the World (WAW) and The Association Specialists and American Urological Association.
\nJo Lieberman, Hosted Buyer Manager, ibtm world comments, \u201cThis year we have a really impressive line up of Association Hosted Buyers confirmed to attend with over 62% of new buyers representing associations of over 1,000 members. Further to this, the average annual meetings budget of each of new buyer is $6.3 million.
\n![\"IBTM\"](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-242_c5183.jpg\")
Hosted Buyer applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.
\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or to apply for your place visit www.ibtmworld.com/Hosted
\nCompanies providing products, services or technology solutions, interested in a stand which will enable them to benefit from access to a global network of powerful meetings industry buyers should contact sales.ibtmworld@reedexpo.co.uk for further information about exhibiting options, please visit www.ibtmworld.com/exhibit
\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit: www.ibtmworld.com/visit2015
\nThe post Impressive Line Up of New Hosted Buyers at IBTM World appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "ibtm world, formerly EIBTM (www.ibtmworld.com) has confirmed that 47% of Hosted Buyers qualified to date will be attending the show for the first time. In addition to this, the new Hosted Buyers attending the show represent 52 countries across the globe.\nRob Davidson, Managing Director, MICE Knowledge comments, \u201cThe rise in interest from Hosted Buyers reflects the growing optimism surrounding the global economy, as shown in the latest quarterly poll of senior managers carried out by the Economist Intelligence Unit. That survey showed that the balance of respondents who think business conditions are set to improve over the next six months has risen to 22 percentage points, up six from the previous quarter.\u201d\nGraeme Barnett, ibtm world, Senior Exhibition Director commented, \u201cWith three months left until the show and Hosted Buyer applications up 38% on last year, this is a great result. We can also confirm that 72% of the new Hosted Buyers signed up to attend organise more than 5 international events per year providing a great business platform for MICE suppliers from across the globe to come together and showcase themselves to this powerful audience of buyers.\u201d\nibtm world\n47% of qualified Hosted Buyers new to ibtm world from 52 countries across the globe\nAccepted Hosted Buyer applications of corporate meeting planners who will attend for the first time have average meetings budgets of $10.1 million each and include major companies such as Goldman Sachs, Deutsche Bank, Microsoft, Britvic Soft Drinks, Peugeot Citroen, GlaxoSmithKline, Fossil, Merck, Lamprel and Unilever.\nDanielle Robbins, Deutsche Bank AG, CB&S, who will attend ibtm world 2015 as a Hosted Buyer comments, \u201cAttending ibtm world is extremely important for my business as it allows me to source suppliers and venues that are reliable, unusual and professional. I\u2019m hoping to make contacts that I can use to arrange conferences abroad as well as at home. I also find that having a personal experience prior to booking a service or venue is important, I feel much more confident recommending something if I have seen it, experienced it or have a relationship with the supplier.\u201d\nThe My Association | My Club programme will welcome new Hosted Buyers from major associations and association management companies including Society of Nephrology (ISN), International Chamber of Commerce (ICC), Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Wheeling Around the World (WAW) and The Association Specialists and American Urological Association.\nJo Lieberman, Hosted Buyer Manager, ibtm world comments, \u201cThis year we have a really impressive line up of Association Hosted Buyers confirmed to attend with over 62% of new buyers representing associations of over 1,000 members. Further to this, the average annual meetings budget of each of new buyer is $6.3 million.\n\nHosted Buyer applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or to apply for your place visit www.ibtmworld.com/Hosted\nCompanies providing products, services or technology solutions, interested in a stand which will enable them to benefit from access to a global network of powerful meetings industry buyers should contact sales.ibtmworld@reedexpo.co.uk for further information about exhibiting options, please visit www.ibtmworld.com/exhibit\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit: www.ibtmworld.com/visit2015\nThe post Impressive Line Up of New Hosted Buyers at IBTM World appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-09-02T14:20:25+02:00", "date_modified": "2017-12-18T12:48:43+01:00", "author": { "name": "Miroslava Jeremic", "url": "https://www.seebtm.com/en/author/miroslava/", "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308_c94b9.jpg", "tags": [ "barcelona", "buyers", "eibtm", "hosted buyers", "ibtm", "ibtm world", "Trade Shows" ] } ] }