In general, most event planners in the region (90%) said they used modern technologies, above all mobile apps designed for specific events and live streaming from events (nearly 80% of the polled used such technologies). Half of the respondents, or more precisely 44.4%, used the Tweet wall (i.e., projecting social media posts at the event) and 360\u00b0 video.
\nA third used drone aerial filming, digitizing papernotes\u00a0or drawings, and E-books. Catchbox (a microphone that is thrown in the audience or to people who want to ask something), 3D mapping, and electronic tickets with QR code had been used by about 10% of the respondents. Robots, holograms, RFID (bracelets with a registration chip, cashless payment, and the like), VR or AR (virtual or augmented reality) had been used or experienced by very few survey participants\u2014less than 2%.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/anketa-4.png\")
In addition to the technologies that are currently most popular (tweet wall, mobile apps, live streaming, 360-degree video), event planners say that they intend to increase using drones, electronic tickets with QR\u00a0codes, digitization of paper notes, catchbox, VR or AR , as well as holograms\u00a0and RFID (bracelets with chips for registration, cashless payment, etc.).
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/anketa-5.png\")
The 5 most common uses of technology at events:
\nElectronic tickets with QR codes, RFID, live streaming, mobile apps, and drones are deemed by regional event planners as technologies that bring the most benefits and that have made the biggest bang in the event industry. Event planners have the most positive experience with using those technologies that they use the most, which includes mobile apps for events and live streaming via social media or a live-streaming link. In general, experiences with 360-degree video and tweet walls are also positive, although there are those who have had negative experiences with them, which is also true for drone filming.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/slika2-1.jpg\")
Using robots, digitizing paper notes or drawings, catchbox, and virtual and augmented reality provoke the most conflicting opinions among event planners in the region \u2013 from highly positive experiences and opinions to those less so. These data could be interpreted as a consequence of rejecting what we least know, and the fact is that the application of ultra-modern technologies such as robots or AR and VR at events in our region is something we have yet to learn about and master, and probably a few years will pass before these come to be effectively applied.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/anketa-6.png\")
The post Technology at Events appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "To what extent and which modern technologies are used in event planning in the SEE region? What is the experience in their application and what are event planners going to use in the future \u2013 these are some of the questions we put\nbefore event planners in this issue.\nIn general, most event planners in the region (90%) said they used modern technologies, above all mobile apps designed for specific events and live streaming from events (nearly 80% of the polled used such technologies). Half of the respondents, or more precisely 44.4%, used the Tweet wall (i.e., projecting social media posts at the event) and 360\u00b0 video.\n\nA third used drone aerial filming, digitizing papernotes\u00a0or drawings, and E-books. Catchbox (a microphone that is thrown in the audience or to people who want to ask something), 3D mapping, and electronic tickets with QR code had been used by about 10% of the respondents. Robots, holograms, RFID (bracelets with a registration chip, cashless payment, and the like), VR or AR (virtual or augmented reality) had been used or experienced by very few survey participants\u2014less than 2%.\n\n\nIn addition to the technologies that are currently most popular (tweet wall, mobile apps, live streaming, 360-degree video), event planners say that they intend to increase using drones, electronic tickets with QR\u00a0codes, digitization of paper notes, catchbox, VR or AR , as well as holograms\u00a0and RFID (bracelets with chips for registration, cashless payment, etc.).\n\nThe 5 most common uses of technology at events:\n\nMobile apps\nLive streaming\nTweet wall\n360\u2070 video\nDrone filming\n\nElectronic tickets with QR codes, RFID, live streaming, mobile apps, and drones are deemed by regional event planners as technologies that bring the most benefits and that have made the biggest bang in the event industry. Event planners have the most positive experience with using those technologies that they use the most, which includes mobile apps for events and live streaming via social media or a live-streaming link. In general, experiences with 360-degree video and tweet walls are also positive, although there are those who have had negative experiences with them, which is also true for drone filming.\n\nUsing robots, digitizing paper notes or drawings, catchbox, and virtual and augmented reality provoke the most conflicting opinions among event planners in the region \u2013 from highly positive experiences and opinions to those less so. These data could be interpreted as a consequence of rejecting what we least know, and the fact is that the application of ultra-modern technologies such as robots or AR and VR at events in our region is something we have yet to learn about and master, and probably a few years will pass before these come to be effectively applied.\n\nThe post Technology at Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-12-12T16:04:51+01:00", "date_modified": "2017-12-14T11:07:57+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-26.jpg", "tags": [ "drone", "holograms", "pick", "qr code", "NEWS", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/robots-and-event-planning/", "url": "https://www.seebtm.com/en/robots-and-event-planning/", "title": "Robots and Event Planning", "content_html": "We might say that it\u2019s something that is closely linked with the modern era. However, that is not the case. The idea of robots, actually, has its roots in the ancient Greece.The concept of artificial intelligence comes from Kadmus, the founder and first ruler of Thebes, a town in the Boeotia in central Greece. According to the legend, he sowed a dragon\u2019s tooth from which a soldier grew. Another myth says that Pygmalion\u2019s statue Galatea came to life. Greek God Hephaestus made mechanical maids out of gold. Examples are many more, because numerous stories from the ancient mythology are actually based on ideas about robots.
\nThe root of the word ”robot” \u2013 believe it or not \u2013 comes from the Slavic word ”slave”,\u00a0 and it was first used by a Czech playwright by the name of Karel Capek. However, only 30 years after that was the first robot produced. At first, the robots were being made for performing tasks that were dangerous, hard, or demanding for people \u2013 for example handling nuclear waste or doing repetitive tasks that require stamina or accuracy. The first experimental copies of robots were made at US universities in the 1940s, and their commercial production was first started by George Devoll and Joseph Engelberger. Engelberger was the first to start selling robots and he is considered to be the father of robotics. Their implementation today is ubiquitous in everyday life. And if you\u2019re interested in how they can be used in the event planning industry, read on.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-146543804.jpg\")
Makr Shakr: The world\u2019s first robotic bartender systemFor starters, you need to install the Makr Shakr app on your smart device. The application offers the\u00a0consumer to choose the ingredients of their cocktail. The database contains more than 30 alcoholic drinks, juices, sodas, and cocktail decorations. Next, when you select your combination, this information reaches three robotic hands that very carefully and precisely pour and mix the ingredients, add ice, and decorate your cocktail. Your drink appears before you in a blink of an eye, and you are stunned! The Makr Shakr app even allows its users to see what other guests are drinking and what the prices are, as well as to immediately share their photographs on social media. Imagine how much fun it would be to have something like this at your event!
\nThe root of the word ”robot” \u2013 believe it or not \u2013 comes from the Slavic word ”slave”,\u00a0 and it was first used by a Czech playwright by the name of Karel Capek.
\nRobots can sometimes look like real people, but looks can be deceiving! That is exactly the case with holograms. Holograms create unforgettable experiences for users or event participants, helping you to make your event even more entertaining. They can be part of hologram devices or virtual reality, but they can also be used on mobile devices. How do they work? Imagine the following scenario. You are approaching the location where the event is taking place, and from a distance, you see a lady at the entrance welcoming the guests and talking with them. You\u2019re thinking it\u2019s a hostess or some of the hosts.
\n![\"Makr](\"https://www.seebtm.com/wp-content/uploads/Makr-Shakr.jpg\" "\\"Makr")
However, as you get nearer, you are starting to realize that this is not a real person, but instead a hologram – a kind of robot that is a projection of a real person. But she looks so real that at one point you are not sure whether to believe what you\u2019re seeing. And if this is not a human being, how is it possible that people are talking with her, you ask yourself. The answer: Holograms can be very convincing in what they show; they can be programmed to have conversations, wish you a good evening or a good time at the event, as well as receive feedback from the guests – if they had a nice time, if they liked the food or music, or what they think about the lectures/conference/topics at the event, etc. More on this subject read in the text about holograms.
\nThis is something that has been in use for quite some time now – Photobooth. Over the last few years, it made a big comeback. Surely you have attended events where the guests were getting their pictures taken in those mobile photo booths. One of the latest variants of the robot cameraman, available and already used by many, is SoloShot. SoloShot is a camera that is programmed to move on the tripod it is attached to, following the movements of the event\u2019s participant around it. It\u2019s ideal for informal parts of your event, when people are socializing, dancing, and talking to each other.
\nYou must have at least once in your professional life spent too much time sorting photos of an event. Which can be frustrating, especially when the event was attended by a huge number of people. You should separate them in groups:\u00a0portraits, group photos, just the venue, overall mood, etc. Xerox has a special app called Aesthetic Search, which can be great help with this.
\nIt recognizes and automatically groups photos according to the \u201ctheme.\u201d In a blink of an eye, it separates photos depending on the subject and at the same time uses a special folder to put photos that do not meet certain aesthetic criteria \u2013 too little or too much light, facial expressions, poor portraits, blurry photographs, etc. There are also apps that are designed to process images, adjust the lighting to the mood and the conditions in which the picture is taken, and takes your photo from your best angle. Your job is only to look good, and robot cameramen will take care of everything else. Impressive!
\nEvent planners spend a lot of ti\u00adme coming up with concepts for fun activities. This is only natural because participants want to relax and have a good time after strenuous and long lectures. Of course, since event planners are creative people, creativity abounds, but the main limitation is the available budget. Here are some very interesting real-life examples.
\nTitan is a robot that was made in the UK. It was designed to attract attention, eight feet tall and weighing as much as 770 pounds. Thanks to the ability to be branded and\u00a0to read text in any language, this robot is a true magnet for event planners worldwide \u2013 it has been used as a demonstrator, panelist, news anchor, etc.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-188972158.jpg\")
In 2016, Toyota won an award for the best marketing campaign thanks to hiring Titan to promote the company\u2019s new car model. Since Titan contributed to winning this prestigious accolade, the robot was invited to come up on the stage and help to receive the award.
To celebrate the 40th anniversary of the Ford Fiesta model, one of today\u2019s most famous DJs, DJ Yoda,partnered up with the company\u2019s engineers and designed a robot DJ named DJ Yumi. When the event started, the two were playing music together, only for DJ Yumi to take over the set at one point and continue on his own!
\nIn 2000 Honda designed a robot named Asimo. Three years later, when Japan and the Czech Republic were celebrating ten years of diplomatic relations, Asimo was part of the Japanese delegation to the visit. On this occasion, the robot met with the Czech prime minister, shook hands with him, and even danced. Asimo was able to recognize voices and movements nearby and talk in Japanese, but for his first diplomatic visit he also learned to say a few words in the Czech language.
\nThe conclusion is that the future of modern technology at events could be slowly coming down to just robots. One common example of the use of robots at events are also drones \u2013 flying robots (you can read more on this topic in the article about drones). But, not to worry! These robots will not turn evil like those we see in movies. Instead, they are here to assist you in event planning and serve as one more additional tool, which can be very useful.
\n![\"Asimo](\"https://www.seebtm.com/wp-content/uploads/Robot-Asimo.jpg\" "\\"Asimo")
Did You Know?
\nOne of the most famous TV robots was sold recently for nearly three million dollars, and its buyer wished to remain anonymous. The robot is R2-D2 from the Star Wars series. Maybe you haven\u2019t heard this before, but R2-D2 is actually shorthand for \u201cReel 2, Dialogue 2.\u201d
\nThe post Robots and Event Planning appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "If you were to be asked today what robots are, you would surely know the answer to this question. They are electro \u2013 mechanical units, which either programmed or controlled by someone perform certain actions and tasks.\nWe might say that it\u2019s something that is closely linked with the modern era. However, that is not the case. The idea of robots, actually, has its roots in the ancient Greece.The concept of artificial intelligence comes from Kadmus, the founder and first ruler of Thebes, a town in the Boeotia in central Greece. According to the legend, he sowed a dragon\u2019s tooth from which a soldier grew. Another myth says that Pygmalion\u2019s statue Galatea came to life. Greek God Hephaestus made mechanical maids out of gold. Examples are many more, because numerous stories from the ancient mythology are actually based on ideas about robots.\nAnd how did it all begin in the modern age?\nThe root of the word ”robot” \u2013 believe it or not \u2013 comes from the Slavic word ”slave”,\u00a0 and it was first used by a Czech playwright by the name of Karel Capek. However, only 30 years after that was the first robot produced. At first, the robots were being made for performing tasks that were dangerous, hard, or demanding for people \u2013 for example handling nuclear waste or doing repetitive tasks that require stamina or accuracy. The first experimental copies of robots were made at US universities in the 1940s, and their commercial production was first started by George Devoll and Joseph Engelberger. Engelberger was the first to start selling robots and he is considered to be the father of robotics. Their implementation today is ubiquitous in everyday life. And if you\u2019re interested in how they can be used in the event planning industry, read on.\nMakr Shakr: The world\u2019s first robotic bartender system\nFor starters, you need to install the Makr Shakr app on your smart device. The application offers the\u00a0consumer to choose the ingredients of their cocktail. The database contains more than 30 alcoholic drinks, juices, sodas, and cocktail decorations. Next, when you select your combination, this information reaches three robotic hands that very carefully and precisely pour and mix the ingredients, add ice, and decorate your cocktail. Your drink appears before you in a blink of an eye, and you are stunned! The Makr Shakr app even allows its users to see what other guests are drinking and what the prices are, as well as to immediately share their photographs on social media. Imagine how much fun it would be to have something like this at your event!\nThe root of the word ”robot” \u2013 believe it or not \u2013 comes from the Slavic word ”slave”,\u00a0 and it was first used by a Czech playwright by the name of Karel Capek.\nInteractive holograms \nRobots can sometimes look like real people, but looks can be deceiving! That is exactly the case with holograms. Holograms create unforgettable experiences for users or event participants, helping you to make your event even more entertaining. They can be part of hologram devices or virtual reality, but they can also be used on mobile devices. How do they work? Imagine the following scenario. You are approaching the location where the event is taking place, and from a distance, you see a lady at the entrance welcoming the guests and talking with them. You\u2019re thinking it\u2019s a hostess or some of the hosts.\nMakr Shakr\nHowever, as you get nearer, you are starting to realize that this is not a real person, but instead a hologram – a kind of robot that is a projection of a real person. But she looks so real that at one point you are not sure whether to believe what you\u2019re seeing. And if this is not a human being, how is it possible that people are talking with her, you ask yourself. The answer: Holograms can be very convincing in what they show; they can be programmed to have conversations, wish you a good evening or a good time at the event, as well as receive feedback from the guests – if they had a nice time, if they liked the food or music, or what they think about the lectures/conference/topics at the event, etc. More on this subject read in the text about holograms.\nRobot Cameraman- Photoboot\nThis is something that has been in use for quite some time now – Photobooth. Over the last few years, it made a big comeback. Surely you have attended events where the guests were getting their pictures taken in those mobile photo booths. One of the latest variants of the robot cameraman, available and already used by many, is SoloShot. SoloShot is a camera that is programmed to move on the tripod it is attached to, following the movements of the event\u2019s participant around it. It\u2019s ideal for informal parts of your event, when people are socializing, dancing, and talking to each other.\nYou must have at least once in your professional life spent too much time sorting photos of an event. Which can be frustrating, especially when the event was attended by a huge number of people. You should separate them in groups:\u00a0portraits, group photos, just the venue, overall mood, etc. Xerox has a special app called Aesthetic Search, which can be great help with this.\nIt recognizes and automatically groups photos according to the \u201ctheme.\u201d In a blink of an eye, it separates photos depending on the subject and at the same time uses a special folder to put photos that do not meet certain aesthetic criteria \u2013 too little or too much light, facial expressions, poor portraits, blurry photographs, etc. There are also apps that are designed to process images, adjust the lighting to the mood and the conditions in which the picture is taken, and takes your photo from your best angle. Your job is only to look good, and robot cameramen will take care of everything else. Impressive!\nFun with Robots\nEvent planners spend a lot of ti\u00adme coming up with concepts for fun activities. This is only natural because participants want to relax and have a good time after strenuous and long lectures. Of course, since event planners are creative people, creativity abounds, but the main limitation is the available budget. Here are some very interesting real-life examples.\nTitan is a robot that was made in the UK. It was designed to attract attention, eight feet tall and weighing as much as 770 pounds. Thanks to the ability to be branded and\u00a0to read text in any language, this robot is a true magnet for event planners worldwide \u2013 it has been used as a demonstrator, panelist, news anchor, etc.\nIn 2016, Toyota won an award for the best marketing campaign thanks to hiring Titan to promote the company\u2019s new car model. Since Titan contributed to winning this prestigious accolade, the robot was invited to come up on the stage and help to receive the award.\nTo celebrate the 40th anniversary of the Ford Fiesta model, one of today\u2019s most famous DJs, DJ Yoda,partnered up with the company\u2019s engineers and designed a robot DJ named DJ Yumi. When the event started, the two were playing music together, only for DJ Yumi to take over the set at one point and continue on his own!\n\nThere are over one million robots used in the world\nHalf of that number is used in Japan\nThe first humanoid robot, Elektro, was made 1939.\nAround 4.000 robots are in the USA army at the moment\n\nAsimo: A VIP among robots\nIn 2000 Honda designed a robot named Asimo. Three years later, when Japan and the Czech Republic were celebrating ten years of diplomatic relations, Asimo was part of the Japanese delegation to the visit. On this occasion, the robot met with the Czech prime minister, shook hands with him, and even danced. Asimo was able to recognize voices and movements nearby and talk in Japanese, but for his first diplomatic visit he also learned to say a few words in the Czech language.\nThe conclusion is that the future of modern technology at events could be slowly coming down to just robots. One common example of the use of robots at events are also drones \u2013 flying robots (you can read more on this topic in the article about drones). But, not to worry! These robots will not turn evil like those we see in movies. Instead, they are here to assist you in event planning and serve as one more additional tool, which can be very useful.\nAsimo Robot\nDid You Know?\nOne of the most famous TV robots was sold recently for nearly three million dollars, and its buyer wished to remain anonymous. The robot is R2-D2 from the Star Wars series. Maybe you haven\u2019t heard this before, but R2-D2 is actually shorthand for \u201cReel 2, Dialogue 2.\u201d\nThe post Robots and Event Planning appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-11-16T15:03:10+01:00", "date_modified": "2017-12-13T11:55:26+01:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-22.jpg", "tags": [ "event organization", "holograms", "honda", "photorobot", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/using-holograms-at-events/", "url": "https://www.seebtm.com/en/using-holograms-at-events/", "title": "Using Holograms at Events", "content_html": "The process of its creation, in fact, is not so complicated at all \u2013 it is generated by illuminating objects using laser lights. This light is then reflected off the object and it hits a photographic plate where the laser beam is split and hits a mirror. When the photographic plate is developed, we get a black-and-white image that \u2013 when illuminated by laser again \u2013 creates what we call a hologram behind the plate.
\nLet\u2019s go back to a not so distant past for a moment. The principle of holography, the method of creating a hologram, was discovered in 1948 by the Hungarian scientist Dennis G\u00e1bor, for which he was later awarded the Nobel Prize. He even invented the word \u201chologram\u201d – he made it by merging the Greek words holos (whole) and gramma (message). By applying holography, we can transform any surface or subject into an unforgettable 3D experience, an experience of visualization and optical illusion. Holograms have especially conquered the world of decorating, and if you have a vision for the next event you\u2019re planning, think about using holograms to truly make it happen.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-203484244.jpg\")
This is an easy way to provoke a WOW response among your guests, and your event will surely not be forgotten. If you plan every event in the same way, you can\u2019t expect different results, so be innovative and take advantage of the new technology offered by the 21st century. Here are some examples of using holograms at events.
This is one of the most common uses of holograms in the event industry. It is often used by companies whose products or services are endorsed by celebrities. One good example is the way that the hologram was used at a rodeo festival. One of the biggest rodeo champions, Trevor Brazil, was the face of Wrangler at the National Rodeo Final in Las Vegas. While the real Trevor was waiting for his turn in the finals, the interactive, hologram Trevor greeted and entertained the guests arriving.
\nWe are sure that you have at least one event behind you when you had a specific speaker or panelist in mind. And it turned out that that someone was not available for some reason. Then you tried to resorting to alternatives, which were certainly good, but not the BINGO you wanted. Holograms offer a solution in these situations. This means that your preferred speaker can be present in the form of a hologram, his or her lecture is recorded on the computer, and the speaker can holds the presentation as if they were in the room with you! It is even more appealing if the hologram is interactive and can also answer questions from the participants. Yep, that can be done, too. French president candidate, Jan-Luc Melenchon, used his own\u00a0hologram in his campaign, which gave him the opportunity to have speech in seven different cities at the same moment. And Julian Assange was present on The Nantucket Project conference in Massachusetts \u2013 as holograme.
\n![\"Julian](\"https://www.seebtm.com/wp-content/uploads/Julian-Assange.jpg\" "\\"Julian")
\n
\n
If you\u2019re planning your event in a large venue, we suggest that you use oversized holograms. They can be as much as 20 feet tall! These are ideal for trade shows, press conferences, or product launches. Large hologram displays are available in different sizes, designs, and colors, so you can combine them according to the occasion and requirements.
\nFor trade show where it introduced a new electric toothbrush, Philips used exactly this kind of hologram. An oversized human jaw with teeth was standing in the central part of their booth and turning around. Suddenly, a toothbrush would appear in a proportional size, and screened the video hologram showed how to use the brush was properly.
\nToday, mobile phones are used for various things, and one of them is connecting with holograms. Last year\u2019s exhibition in Belgrade devoted to Mihajlo Pupin \u2013 Pupin \u2013 From Phy\u00adsical to Spiritual Reality \u2013 held at the Historical Museum of Serbia and intended to draw the attention of as many young people as possible was conceived as a blend of a traditional exhibition with the use of modern technologies. By downloading the free Pupin app or just being present at the venue, every visitor made the exhibition interactive.
\n![\"Mihailo](\"https://www.seebtm.com/wp-content/uploads/SRP.jpeg\")
Of course, one of the most interesting moments were the holograms of Mihajlo Pupin. A big book was set up at the entrance to the museum. The visitor would open it and a hologram of Mihajlo Pupin would come out of it and welcome everyone. The tour led to a blackboard with writings on it, and the first thing the visitor would hear was the sound of someone writing with chalk. And then, when the visitor would look at the blackboard through their smart device (with the installed app or by scanning the QR code on the spot), Mihajlo Pupin would appear again. In life size! Next, if you tapped him on the back on the screen of your device, Pupin would turn around and start to explain everything that he wrote. This was the first interactive exhibition of this kind in Serbia, and the interest was so high that its ending was postponed no less than two times.
\nThe saying goes, \u201ca picture is worth a thousand words,\u201d and we would add that \u201ca hologram is worth more than a million.\u201d Depending on the available budget, this is one of the most entertaining ways to intrigue your guests some more, as well as\u00a0engage and amaze them. As we\u2019ve said, leading multinational companies from different industries are already widely using holograms at their events, and we do hope that this trend will continue to grow even more in our region.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/hologrami-2.jpg\")
Holograms on world tours\u00a0
\nHologram USA organized Whitney Houston\u2019s world tour in 2016. It probably\u00a0sounds unbelievable, but the tickets were sold out long before the \u201cperformance\u201d dates. The organizers then said that that was an opportunity for all her fans to remember her unforgettable shows. However, this was not the first holographic performance – in 2014 Michael Jackson\u2019s hologram appeared at the Billboard awards.
\nThe post Using Holograms at Events appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The hologram represents a three-dimensional image that, with the help of lasers,\nis structured so that it looks like it has the real-life depth.\nThe process of its creation, in fact, is not so complicated at all \u2013 it is generated by illuminating objects using laser lights. This light is then reflected off the object and it hits a photographic plate where the laser beam is split and hits a mirror. When the photographic plate is developed, we get a black-and-white image that \u2013 when illuminated by laser again \u2013 creates what we call a hologram behind the plate.\nLet\u2019s go back to a not so distant past for a moment. The principle of holography, the method of creating a hologram, was discovered in 1948 by the Hungarian scientist Dennis G\u00e1bor, for which he was later awarded the Nobel Prize. He even invented the word \u201chologram\u201d – he made it by merging the Greek words holos (whole) and gramma (message). By applying holography, we can transform any surface or subject into an unforgettable 3D experience, an experience of visualization and optical illusion. Holograms have especially conquered the world of decorating, and if you have a vision for the next event you\u2019re planning, think about using holograms to truly make it happen.\nThis is an easy way to provoke a WOW response among your guests, and your event will surely not be forgotten. If you plan every event in the same way, you can\u2019t expect different results, so be innovative and take advantage of the new technology offered by the 21st century. Here are some examples of using holograms at events.\nHow to make a VIP part of your event \nThis is one of the most common uses of holograms in the event industry. It is often used by companies whose products or services are endorsed by celebrities. One good example is the way that the hologram was used at a rodeo festival. One of the biggest rodeo champions, Trevor Brazil, was the face of Wrangler at the National Rodeo Final in Las Vegas. While the real Trevor was waiting for his turn in the finals, the interactive, hologram Trevor greeted and entertained the guests arriving.\nHolograms of people who can\u2019t attend the event\n\nWe are sure that you have at least one event behind you when you had a specific speaker or panelist in mind. And it turned out that that someone was not available for some reason. Then you tried to resorting to alternatives, which were certainly good, but not the BINGO you wanted. Holograms offer a solution in these situations. This means that your preferred speaker can be present in the form of a hologram, his or her lecture is recorded on the computer, and the speaker can holds the presentation as if they were in the room with you! It is even more appealing if the hologram is interactive and can also answer questions from the participants. Yep, that can be done, too. French president candidate, Jan-Luc Melenchon, used his own\u00a0hologram in his campaign, which gave him the opportunity to have speech in seven different cities at the same moment. And Julian Assange was present on The Nantucket Project conference in Massachusetts \u2013 as holograme.\n\nJulian Assange, photo by www.dailymail.co.uk\n \n \nOversized holograms \n\nIf you\u2019re planning your event in a large venue, we suggest that you use oversized holograms. They can be as much as 20 feet tall! These are ideal for trade shows, press conferences, or product launches. Large hologram displays are available in different sizes, designs, and colors, so you can combine them according to the occasion and requirements.\n\nFor trade show where it introduced a new electric toothbrush, Philips used exactly this kind of hologram. An oversized human jaw with teeth was standing in the central part of their booth and turning around. Suddenly, a toothbrush would appear in a proportional size, and screened the video hologram showed how to use the brush was properly.\n And when you connect smartphones with holograms… \nToday, mobile phones are used for various things, and one of them is connecting with holograms. Last year\u2019s exhibition in Belgrade devoted to Mihajlo Pupin \u2013 Pupin \u2013 From Phy\u00adsical to Spiritual Reality \u2013 held at the Historical Museum of Serbia and intended to draw the attention of as many young people as possible was conceived as a blend of a traditional exhibition with the use of modern technologies. By downloading the free Pupin app or just being present at the venue, every visitor made the exhibition interactive.\nMihailo Pupin\nOf course, one of the most interesting moments were the holograms of Mihajlo Pupin. A big book was set up at the entrance to the museum. The visitor would open it and a hologram of Mihajlo Pupin would come out of it and welcome everyone. The tour led to a blackboard with writings on it, and the first thing the visitor would hear was the sound of someone writing with chalk. And then, when the visitor would look at the blackboard through their smart device (with the installed app or by scanning the QR code on the spot), Mihajlo Pupin would appear again. In life size! Next, if you tapped him on the back on the screen of your device, Pupin would turn around and start to explain everything that he wrote. This was the first interactive exhibition of this kind in Serbia, and the interest was so high that its ending was postponed no less than two times.\nThe saying goes, \u201ca picture is worth a thousand words,\u201d and we would add that \u201ca hologram is worth more than a million.\u201d Depending on the available budget, this is one of the most entertaining ways to intrigue your guests some more, as well as\u00a0engage and amaze them. As we\u2019ve said, leading multinational companies from different industries are already widely using holograms at their events, and we do hope that this trend will continue to grow even more in our region.\n\nHolograms on world tours\u00a0\nHologram USA organized Whitney Houston\u2019s world tour in 2016. It probably\u00a0sounds unbelievable, but the tickets were sold out long before the \u201cperformance\u201d dates. The organizers then said that that was an opportunity for all her fans to remember her unforgettable shows. However, this was not the first holographic performance – in 2014 Michael Jackson\u2019s hologram appeared at the Billboard awards.\nThe post Using Holograms at Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-11-13T13:18:28+01:00", "date_modified": "2017-12-13T12:02:18+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-203386300.jpg", "tags": [ "event organization", "holograms", "holograms at events", "Mihajlo Pupin exhibition", "Hot topics", "MUST READ" ] } ] }