{
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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
    "items": [
        {
            "id": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/",
            "url": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/",
            "title": "Hotels That Put UX Design on First Place",
            "content_html": "<h1>Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.</h1>\n<p>Guests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.</p>\n<p><span style=\"color: #800000;\"><strong>Radisson RED</strong></span></p>\n<p>The Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named <strong>OUIBar + KTCHN</strong> is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. <strong>You can even place your order through a mobile app and come pick it up whenever it suits you.</strong></p>\n<p><img class=\"aligncenter size-full wp-image-37252\" src=\"https://www.seebtm.com/wp-content/uploads/radisson-red-1.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/radisson-red-1.jpg 900w, https://www.seebtm.com/wp-content/uploads/radisson-red-1-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/radisson-red-1-768x512.jpg 768w, https://www.seebtm.com/wp-content/uploads/radisson-red-1-696x464.jpg 696w, https://www.seebtm.com/wp-content/uploads/radisson-red-1-630x420.jpg 630w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></p>\n<p>This is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. <strong>Events &amp; Games Studios</strong>, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s <strong>RED app</strong> offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).</p>\n<p><span style=\"color: #003366;\"><strong>Hilton</strong></span></p>\n<p>Controlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched <strong>Connected Room</strong>, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room <strong>straight from the Hilton Honors app</strong> on their mobile device \u2013 <strong>from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room.</strong> Furthermore, you can also <strong>use the app to check-in at the hotel.</strong></p>\n<figure id=\"attachment_37253\" aria-describedby=\"caption-attachment-37253\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-37253\" src=\"https://www.seebtm.com/wp-content/uploads/hilton-2.jpg\" alt=\"\" width=\"650\" height=\"434\" srcset=\"https://www.seebtm.com/wp-content/uploads/hilton-2.jpg 650w, https://www.seebtm.com/wp-content/uploads/hilton-2-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/hilton-2-629x420.jpg 629w\" sizes=\"(max-width: 650px) 100vw, 650px\" /><figcaption id=\"caption-attachment-37253\" class=\"wp-caption-text\">Hilton Innovation Gallery</figcaption></figure>\n<p>The app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the<strong> Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room.</strong> You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.</p>\n<p><span style=\"color: #ff6600;\"><strong>vocoTM</strong></span></p>\n<p>Last year, hotel group IHG launched a new brand named <strong>vocoTM</strong>. The name itself takes inspiration from the Latin term, <strong>meaning call or convene</strong>, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. <strong>The three key moments in the guest\u2019s stay are identified</strong> as the following philosophies:</p>\n<p><strong>Come on in!</strong> \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.<br />\n<strong>Me time</strong> \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.<br />\n<strong>voco life</strong> \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.</p>\n<p><img class=\"aligncenter size-full wp-image-37254\" src=\"https://www.seebtm.com/wp-content/uploads/voco.jpg\" alt=\"\" width=\"903\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/voco.jpg 903w, https://www.seebtm.com/wp-content/uploads/voco-300x199.jpg 300w, https://www.seebtm.com/wp-content/uploads/voco-768x510.jpg 768w, https://www.seebtm.com/wp-content/uploads/voco-696x462.jpg 696w, https://www.seebtm.com/wp-content/uploads/voco-632x420.jpg 632w\" sizes=\"(max-width: 903px) 100vw, 903px\" /></p>\n<p>IHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.</p>\n<p><span style=\"color: #008000;\"><strong>JO&amp;JOE</strong></span></p>\n<p><strong>AccorHotels</strong> kick-started a revolution in the hotel industry when it introduced a new brand called <strong>JO&amp;JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience.</strong> The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.</p>\n<figure id=\"attachment_37255\" aria-describedby=\"caption-attachment-37255\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img class=\"size-full wp-image-37255\" src=\"https://www.seebtm.com/wp-content/uploads/JOJOE.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/JOJOE.jpg 900w, https://www.seebtm.com/wp-content/uploads/JOJOE-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/JOJOE-768x512.jpg 768w, https://www.seebtm.com/wp-content/uploads/JOJOE-696x464.jpg 696w, https://www.seebtm.com/wp-content/uploads/JOJOE-630x420.jpg 630w\" sizes=\"(max-width: 900px) 100vw, 900px\" /><figcaption id=\"caption-attachment-37255\" class=\"wp-caption-text\">Chambres</figcaption></figure>\n<p><strong>The Happy House</strong> is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is <strong>Together</strong> \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. <strong>Yours</strong> is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, <strong>OOO!</strong> (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.</p>\n<p><span style=\"color: #800080;\"><strong>Meanwhile, in the region&#8230;.</strong></span></p>\n<p>For an unforgettable experience<strong> in Belgrade</strong>, visit <em><strong><a href=\"http://seemice.com/Hotel/mama-shelter-belgrade\">Mama Shelter</a></strong></em>, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.</p>\n<p><em><strong><a href=\"http://seemice.com/Hotel/canopy-by-hilton-zagreb-croatia\">Canopy by Hilton</a></strong></em> opened its branch office <strong>in Zagreb</strong> last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.</p>\n<p>P.S. Don\u2019t forget that the <em><strong><a href=\"http://seemice.com/Hotel/verde-complex-podgorica\">Verde</a></strong></em> <strong>in Podgorica</strong> signed a franchise agreement with <strong>vocoTM</strong> in April! <img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png\" alt=\"\ud83d\ude42\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n<p>In conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/\">Hotels That Put UX Design on First Place</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.\nGuests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.\nRadisson RED\nThe Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.\n\nThis is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events &amp; Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).\nHilton\nControlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.\nHilton Innovation Gallery\nThe app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.\nvocoTM\nLast year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:\nCome on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.\n\nIHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.\nJO&amp;JOE\nAccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&amp;JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.\nChambres\nThe Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.\nMeanwhile, in the region&#8230;.\nFor an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.\nCanopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.\nP.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \nIn conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.\nThe post Hotels That Put UX Design on First Place appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2019-08-12T12:27:26+02:00",
            "date_modified": "2019-08-12T12:27:26+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-110.jpg",
            "tags": [
                "experience",
                "hotels",
                "ux design",
                "Experts opinions",
                "Hot topics",
                "Hotels and venues",
                "MUST READ",
                "Trends",
                "WHERE AND WHY"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/definition-of-the-incentive-travel/",
            "url": "https://www.seebtm.com/en/definition-of-the-incentive-travel/",
            "title": "Definition of the incentive travel",
            "content_html": "<blockquote class=\"td_quote_box td_box_center\"><p>The incentive travel basically implies <strong>unforgettable and entertaining trips paid by employers</strong>, with the main purpose of <strong>encouraging employees to reach challenging business goals of the company</strong> by achieving individual and/or group goals.</p></blockquote>\n<p>&nbsp;</p>\n<p>The incentive travel is predominantly used with the basic aim of <strong>increasing sales.</strong></p>\n<p style=\"text-align: left;\">Oneof the most quoted definitions is the one of the <strong><a href=\"http://www.siteglobal.com/\" target=\"_blank\" rel=\"noopener\">Society of Incentive Travel Exellence</a> (SITE)</strong>, being: \u201c<em>Incentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals</em>\u201d.</p>\n<p>Unlike other types of the MICE (Meetings, Conferences, Incentives, Events) tourism, the incentive travel is focused on fun, food and other activities rather than education and work.</p>\n<p>Likewise, depending on the culture and social factors, the incentive travel differs in its application and understanding in certain countries.</p>\n<p>In some developing markets (such as the Indian market), the incentive travel implies a simple arrangement or only a plane ticked and paid accommodation. In the USA for instance, there is a considerable number of individual incentives using catalogue offer as incentive programmes.</p>\n<p>However, the majority of traditional incentive trips imply a group of people for whom an activity and entertainment programme is tailored.</p>\n<p>Also noteworthy regarding various national markets, French, Italian and German companies mostly organise incentive trips in their local markets, whereas the local market of Great Britain is apparently relatively small, since most of their companies do not consider it suitable for the incentive travel.</p>\n<a  class=\"vc_btn vc_btn-black vc_btn-sm vc_btn_square \" href=\"#\">Industries mostly using incentive trips are those operating in extremely competitive sectors where retaining or increasing market shares demands constant great efforts in the sale and management fields, making them incentive trip consumers in their nature.</a>\n<p>Generally, the largest buyers of incentive programmes come from the automotive industry, financial services, pharmaceutical industry, office equipment industry, electronics, telecommunications, food processing and tobacco industry, etc.</p>\n<p><span class=\"dropcap\" style=\"color: #993366; background-color: #ffffff;\"><strong>Effectiveness of the incentive travel</strong></span></p>\n<ul>\n<li><strong>Advantages for employers:</strong></li>\n</ul>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Facilitating communication and networking opportunities, especially in senior management</p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Encouraging the corporate culture and social interaction</p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strengthening company loyalty</p>\n<p>&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating enthusiasm for next business period</p>\n<p>The incentive travel impacts those employees who have not been among the rewarded as well. When rewarded colleagues return from their trips excited and with fascinating descriptions of events and the complete experience, other colleagues will be stimulated to work harder in order to be rewarded next time.</p>\n<ul>\n<li><strong>Advantages for employees</strong></li>\n</ul>\n<p>Everybody has the need to be respected and to belong. People feel calm, safe and satisfied when they feel wanted and important. To be rewarded a trip for your effort invested and results achieved, creates certain pride and the feeling of victory and success in the rewarded. Social status is improved, not only because he/she is recognized as a top salesperson, but because he/she is one of a few to be able to experience this special reward.</p>\n<p style=\"text-align: left;\"><a href=\"https://www.seebtm.com/wp-content/uploads/bigstockphoto_Victorious_Businessman_210948.jpg\"><img class=\" size-full wp-image-2257 alignleft\" src=\"https://www.seebtm.com/wp-content/uploads/bigstockphoto_Victorious_Businessman_210948.jpg\" alt=\"Successful employee\" width=\"384\" height=\"288\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstockphoto_Victorious_Businessman_210948.jpg 384w, https://www.seebtm.com/wp-content/uploads/bigstockphoto_Victorious_Businessman_210948-300x225.jpg 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" /></a>One more advantage of the incentive travel for the rewarded is better understanding from their partners and family of extra time and effort they had to invest in order to be rewarded. When they take their family members on a holiday with them, the family will tolerate extra working hours more.</p>\n<p>In every person, there are 4 types of the motivation to travel (according to McIntosh, 1984), and the incentive travel can cover all of them:</p>\n<ol>\n<li>Physical motivation (rest, health, sport, etc.)</li>\n<li>Cultural motivation (desire to get to know and experience other cultures)</li>\n<li>Interpersonal motivation (meeting and connecting with other people)</li>\n<li>Status and prestige motivation</li>\n</ol>\n<p><span class=\"dropcap\" style=\"color: #993366; background-color: #ffffff;\"><strong>Incentive travel today</strong></span></p>\n<blockquote class=\"td_quote_box td_box_center\"><p>The incentive travel is a kind of agreement between a company and its employees and/or customers. The wording of the agreement may be the following: \u201c<strong>You do this for us, and we will reward you in a way you will never forget</strong>\u201d.</p></blockquote>\n<p>Incentive travel criteria are constantly increasing, following the development of the congress industry and the social and cultural development of employees who have experienced and traveled more than the employees rewarded with incentive trips 15 years ago.</p>\n<p>Today, people are more mobile, they travel more in every sense, the availability of information, especially on the Internet, is much improved and with the development of the incentive tourism, chances are better that they have already been on an incentive trip, so that the level of expectations is generally much higher. The criterion of the first-class services and accommodation is implied today, just like it goes without saying that the soup served must be warm.</p>\n<p>Therefore, in order to motivate employees to invest extra efforts at work today, they must be offered something more than a pleasant experience. It is not only a trip any more, but an experience on the trip which would enliven them with surprises, special moments and unusual events. The experience they can not relive&#8230; no matter how rich they are.</p>\n<p>There are numerous destinations with rich cultural and historical heritage, intact landscapes, top selection of food and drink and friendly people.</p>\n<p>However,<strong><em> each destination in the world is unique in its history, people and happenings. </em></strong></p>\n<p><em>And if we select interesting events, details and characteristics from its history and culture and turn them to magical moments bearing the veil of secrecy and mystique through thematic parties, team building activities and stories which are told with sparkling eyes and suspense&#8230;places which can be seen in a way that only imagination may incite&#8230; we obtain this unique and exquisite experience which should be immanent in the incentive travel.</em></p>\n<blockquote class=\"td_quote_box td_box_center\"><p><strong>The <a href=\"http://www.seemice.com/\">www.SEEmice.com</a> portal specializes in creating event experiences in South East Europe region, by finding hotels, venu\u00ades, services and event planning for all kinds of events and creating and delivering story behind each event.</strong><br />\n<strong>The team of SEEmice.com / <a href=\"http://www.kongresniturizam.com\">www.kongresniturizam.com</a>, with more than 11 years of experience, can be reached at <a href=\"mailto:office@seemice.com\">office@seemice.com</a> / office@kongresniturizam.com for additional information, as well as for assistance with event planning and realization. </strong></p></blockquote>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/definition-of-the-incentive-travel/\">Definition of the incentive travel</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "The incentive travel basically implies unforgettable and entertaining trips paid by employers, with the main purpose of encouraging employees to reach challenging business goals of the company by achieving individual and/or group goals.\n&nbsp;\nThe incentive travel is predominantly used with the basic aim of increasing sales.\nOneof the most quoted definitions is the one of the Society of Incentive Travel Exellence (SITE), being: \u201cIncentive travel is a global management tool that uses an exceptional travel experience to motivate and/or recognize participants for increased levels of performance in support of organizational goals\u201d.\nUnlike other types of the MICE (Meetings, Conferences, Incentives, Events) tourism, the incentive travel is focused on fun, food and other activities rather than education and work.\nLikewise, depending on the culture and social factors, the incentive travel differs in its application and understanding in certain countries.\nIn some developing markets (such as the Indian market), the incentive travel implies a simple arrangement or only a plane ticked and paid accommodation. In the USA for instance, there is a considerable number of individual incentives using catalogue offer as incentive programmes.\nHowever, the majority of traditional incentive trips imply a group of people for whom an activity and entertainment programme is tailored.\nAlso noteworthy regarding various national markets, French, Italian and German companies mostly organise incentive trips in their local markets, whereas the local market of Great Britain is apparently relatively small, since most of their companies do not consider it suitable for the incentive travel.\nIndustries mostly using incentive trips are those operating in extremely competitive sectors where retaining or increasing market shares demands constant great efforts in the sale and management fields, making them incentive trip consumers in their nature.\nGenerally, the largest buyers of incentive programmes come from the automotive industry, financial services, pharmaceutical industry, office equipment industry, electronics, telecommunications, food processing and tobacco industry, etc.\nEffectiveness of the incentive travel\n\nAdvantages for employers:\n\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Facilitating communication and networking opportunities, especially in senior management\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Encouraging the corporate culture and social interaction\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Strengthening company loyalty\n&#8211;\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Creating enthusiasm for next business period\nThe incentive travel impacts those employees who have not been among the rewarded as well. When rewarded colleagues return from their trips excited and with fascinating descriptions of events and the complete experience, other colleagues will be stimulated to work harder in order to be rewarded next time.\n\nAdvantages for employees\n\nEverybody has the need to be respected and to belong. People feel calm, safe and satisfied when they feel wanted and important. To be rewarded a trip for your effort invested and results achieved, creates certain pride and the feeling of victory and success in the rewarded. Social status is improved, not only because he/she is recognized as a top salesperson, but because he/she is one of a few to be able to experience this special reward.\nOne more advantage of the incentive travel for the rewarded is better understanding from their partners and family of extra time and effort they had to invest in order to be rewarded. When they take their family members on a holiday with them, the family will tolerate extra working hours more.\nIn every person, there are 4 types of the motivation to travel (according to McIntosh, 1984), and the incentive travel can cover all of them:\n\nPhysical motivation (rest, health, sport, etc.)\nCultural motivation (desire to get to know and experience other cultures)\nInterpersonal motivation (meeting and connecting with other people)\nStatus and prestige motivation\n\nIncentive travel today\nThe incentive travel is a kind of agreement between a company and its employees and/or customers. The wording of the agreement may be the following: \u201cYou do this for us, and we will reward you in a way you will never forget\u201d.\nIncentive travel criteria are constantly increasing, following the development of the congress industry and the social and cultural development of employees who have experienced and traveled more than the employees rewarded with incentive trips 15 years ago.\nToday, people are more mobile, they travel more in every sense, the availability of information, especially on the Internet, is much improved and with the development of the incentive tourism, chances are better that they have already been on an incentive trip, so that the level of expectations is generally much higher. The criterion of the first-class services and accommodation is implied today, just like it goes without saying that the soup served must be warm.\nTherefore, in order to motivate employees to invest extra efforts at work today, they must be offered something more than a pleasant experience. It is not only a trip any more, but an experience on the trip which would enliven them with surprises, special moments and unusual events. The experience they can not relive&#8230; no matter how rich they are.\nThere are numerous destinations with rich cultural and historical heritage, intact landscapes, top selection of food and drink and friendly people.\nHowever, each destination in the world is unique in its history, people and happenings. \nAnd if we select interesting events, details and characteristics from its history and culture and turn them to magical moments bearing the veil of secrecy and mystique through thematic parties, team building activities and stories which are told with sparkling eyes and suspense&#8230;places which can be seen in a way that only imagination may incite&#8230; we obtain this unique and exquisite experience which should be immanent in the incentive travel.\nThe www.SEEmice.com portal specializes in creating event experiences in South East Europe region, by finding hotels, venu\u00ades, services and event planning for all kinds of events and creating and delivering story behind each event.\nThe team of SEEmice.com / www.kongresniturizam.com, with more than 11 years of experience, can be reached at office@seemice.com / office@kongresniturizam.com for additional information, as well as for assistance with event planning and realization. \nThe post Definition of the incentive travel appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2010-12-14T12:30:05+01:00",
            "date_modified": "2017-11-01T11:45:36+01:00",
            "author": {
                "name": "Miona Milic",
                "url": "https://www.seebtm.com/en/author/miona/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/bigstockphoto_Woman_In_Cowboy_Hat_Swinging_A_4374083.jpg",
            "tags": [
                "experience",
                "goals",
                "incentive",
                "motivation",
                "reward",
                "Hot topics"
            ]
        }
    ]
}