![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3.jpg\")
The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?
\nWhat is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?
\nRegarding the details of the Return of Investment segment, a survey conducted by portal Eventsforce reveals that despite this rising trend, which is for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of the personaliza\u0005tion of the event. On the other hand, 44% of the respondents have a problem determining the right personaliza\u0005tion measure.
\nThe most popular personaliza\u0004tion methods, according to this survey, are invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication, i.e. those who will be in charge of the process of communication with the client and the participants.
\nNot much of a negligible percentage, 36%, of the event manager believes that the introducing of data protec\u0004tion regula\u0004ons \u2013 General Data Protec\u0005on Regula\u0005on (GDPR) will bring about considerable limita\u0004tions in the personalization of events.
\nOther challenges, or rather obstacles, are ques\u0004tions about what kind of data are needed by event organizers and what to do with the incorrect data they receive? The most effective tools that event planners use in the event personalizati\u0004on process are the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.
Large companies almost always use basic personaliza\u0005tion tools: they use personal names of parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.
\nFurthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. Be as brief, clear and precise as possible. If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are companies that deal with different types of educa\u0005on, personaliza\u0004tion for them involves multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic communicati\u0005ons. The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.
\nThe recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place. Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? The idea is to create a balance, not to irritate a participant.![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411.jpg\")
Since the entry into force of GDPR, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.
\nOn the other hand, event participants themselves need to know why organizers seek and collect data and how this will directly affect their impression of the event. In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:
\n\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events
\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect
\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.
The post The Right Measure of Personalization appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?\nWhat is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?\nRegarding the details of the Return of Investment segment, a survey conducted by portal Eventsforce reveals that despite this rising trend, which is for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of the personaliza\u0005tion of the event. On the other hand, 44% of the respondents have a problem determining the right personaliza\u0005tion measure.\nThe most popular personaliza\u0004tion methods, according to this survey, are invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication, i.e. those who will be in charge of the process of communication with the client and the participants.\nNot much of a negligible percentage, 36%, of the event manager believes that the introducing of data protec\u0004tion regula\u0004ons \u2013 General Data Protec\u0005on Regula\u0005on (GDPR) will bring about considerable limita\u0004tions in the personalization of events.\nOther challenges, or rather obstacles, are ques\u0004tions about what kind of data are needed by event organizers and what to do with the incorrect data they receive? The most effective tools that event planners use in the event personalizati\u0004on process are the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.\n\nLarge companies almost always use basic personaliza\u0005tion tools: they use personal names of parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.\nFurthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. Be as brief, clear and precise as possible. If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are companies that deal with different types of educa\u0005on, personaliza\u0004tion for them involves multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic communicati\u0005ons. The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.\nThe recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place. Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? The idea is to create a balance, not to irritate a participant.\nSince the entry into force of GDPR, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.\nOn the other hand, event participants themselves need to know why organizers seek and collect data and how this will directly affect their impression of the event. In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:\n\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.\nThe post The Right Measure of Personalization appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-24T12:15:11+02:00", "date_modified": "2018-07-24T12:15:11+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Business-People-At-Meeting-Vi-236285839.jpg", "tags": [ "business events", "event", "personalization", "Hot topics" ] }, { "id": "https://www.seebtm.com/en/large-scale-convention-and-congress-weekend-at-salzburg/", "url": "https://www.seebtm.com/en/large-scale-convention-and-congress-weekend-at-salzburg/", "title": "Large-scale convention and congress weekend at Salzburg", "content_html": "\u2018\u2019This showed just how attractive the multifunctional rooms at Salzburg Exhibition & Congress Centre are. The versatility of the Salzburgarena in combination with the expo halls guarantees the most conducive environment possible for the holding of conventions, congresses, conferences and large gatherings\u201d, enthused Michael Wagner, CEO at Messezentrum Salzburg GmbH. In the past the event has been held in places such as Berlin, Amsterdam and Freiburg.
\nThe post Large-scale convention and congress weekend at Salzburg appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "On April 21st and 22nd around 5,000 international Juice PLUS+ supplements franchise partners participated in the \u2018Juice PLUS+ LIVE!\u2019 event at Salzburg Exhibition & Congress Centre, and the event was sold out within weeks.\n\u2018\u2019This showed just how attractive the multifunctional rooms at Salzburg Exhibition & Congress Centre are. The versatility of the Salzburgarena in combination with the expo halls guarantees the most conducive environment possible for the holding of conventions, congresses, conferences and large gatherings\u201d, enthused Michael Wagner, CEO at Messezentrum Salzburg GmbH. In the past the event has been held in places such as Berlin, Amsterdam and Freiburg.\nThe post Large-scale convention and congress weekend at Salzburg appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-05-14T12:52:01+02:00", "date_modified": "2018-05-14T12:52:01+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Messezentrum-Salzburg-Photo-by-Salzburg.info_.jpeg", "tags": [ "event", "Messezentrum Salzburg", "salzburg", "Salzburg Exhibition & Congress Centre", "News and events" ] }, { "id": "https://www.seebtm.com/en/sesti-adria-hotel-forum/", "url": "https://www.seebtm.com/en/sesti-adria-hotel-forum/", "title": "The Sixth Adria Hotel Forum", "content_html": "Two crucial questions of the conference will be: Are we responsible for the increase or does it happen by itself? as well as Are we competitive in the market? The cause of this year’s topic are safety and geopolitical situation. Possible solutions for the problem of under-qualified staff, future investments in the region, the way that global companies see the growth of private accommodation, new products, and hotel contracts will be discussed as well.
\nThis year’s forum will be held under the patronage of The Ministry of Tourism of Republic of Croatia, Ministry of Sustainable Development and Tourism of Republic of Montenegro,\u00a0Glion Institute of Higher Education, The city of Zagreb and Croatian Chamber of Economy, while some of the partners are\u00a0Falkensteiner Hotels & Residences, Hilton Worldwide, Accor Hotels, Orbis Hotel Group, InterContinental Hotels Group and Valamar Riviera.
\nThe post The Sixth Adria Hotel Forum appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The sixth Adria Hotel Forum will take place on February 14th and 15th in Hotel Sheraton in Zagreb. This year’s topic will be: “Investment in hotel industry: Our own responsibility”.\nTwo crucial questions of the conference will be: Are we responsible for the increase or does it happen by itself? as well as Are we competitive in the market? The cause of this year’s topic are safety and geopolitical situation. Possible solutions for the problem of under-qualified staff, future investments in the region, the way that global companies see the growth of private accommodation, new products, and hotel contracts will be discussed as well.\nThis year’s forum will be held under the patronage of The Ministry of Tourism of Republic of Croatia, Ministry of Sustainable Development and Tourism of Republic of Montenegro,\u00a0Glion Institute of Higher Education, The city of Zagreb and Croatian Chamber of Economy, while some of the partners are\u00a0Falkensteiner Hotels & Residences, Hilton Worldwide, Accor Hotels, Orbis Hotel Group, InterContinental Hotels Group and Valamar Riviera.\nThe post The Sixth Adria Hotel Forum appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-01-23T09:56:26+01:00", "date_modified": "2018-01-23T09:56:26+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/ahf1.jpg", "tags": [ "conference", "event", "hotel", "Sheraton Zagreb", "News and events" ] }, { "id": "https://www.seebtm.com/en/deadline-extended-for-event-awards-2018/", "url": "https://www.seebtm.com/en/deadline-extended-for-event-awards-2018/", "title": "Deadline Extended for Eventex Awards 2018", "content_html": "Now all prize worthy events have the chance to enter the competition in the hopes of getting one of the prestigious awards. This was made because they did not want to risk missing out some of extraordinary events because of shorter deadline.
\n\u201cThe extension of the deadline was imposed by the immense interest toward the awards we\u2019ve been witnessing for the last week or so. We saw such an influx of entries and got so many requests to extend the deadlines, that we simply had no other option\u2019\u2019, comments Ovanes Ovanessian, founder of Eventex Awards.
\nAll additional information can be found on Eventex.co.
\nThe post Deadline Extended for Eventex Awards 2018 appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The registration deadline, for the global event competition, Eventex Awards 2018, has been extended until December 15th 2017.\nNow all prize worthy events have the chance to enter the competition in the hopes of getting one of the prestigious awards. This was made because they did not want to risk missing out some of extraordinary events because of shorter deadline.\n\u201cThe extension of the deadline was imposed by the immense interest toward the awards we\u2019ve been witnessing for the last week or so. We saw such an influx of entries and got so many requests to extend the deadlines, that we simply had no other option\u2019\u2019, comments Ovanes Ovanessian, founder of Eventex Awards.\nAll additional information can be found on Eventex.co.\nThe post Deadline Extended for Eventex Awards 2018 appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-11-20T14:19:59+01:00", "date_modified": "2017-11-20T14:22:08+01:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Eventex-2018-FB-1200x628-press.jpg", "tags": [ "competition", "deadline", "event", "extended deadline", "News and events" ] }, { "id": "https://www.seebtm.com/en/enjoy-a-business-boost-fresh-thinking-and-new-contacts-at-imex-america-2017/", "url": "https://www.seebtm.com/en/enjoy-a-business-boost-fresh-thinking-and-new-contacts-at-imex-america-2017/", "title": "Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017", "content_html": "Professionals who organize meetings, events and conferences can meet with international destinations, major hotel groups, DMCs, technology and incentives all under one roof.
\nThere will be new exhibitors from around the world including Memorable Costa Rica, Boston Convention Marketing Center, COMO Hotels – New York, Abu Dhabi Tourism & Culture Authority, Global Incentive Management DMC, Viking Cruises, Live Nation Special Events and Hotel Xcaret Mexico.\u00a0 In the Tech Pavilion, EventsCase and CadmiumCD will also be at the show for the first time.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/F4C6015.jpg\")
As well as packing in a huge amount of global business, attendees can also network, discover the latest industry thinking and enhance their skills in a comprehensive free education program, beginning the day before the show on Smart Monday powered by MPI \u2013 October 9.
New for Smart Monday is an Event Design Certificate Programme Level 1 of Mastery – a full day workshop in which where the Event Design Collective will introduce the Event Canvas Model, a strategic event management model for customer-centric events.
\nAlso taking place on Smart Monday, the Executive Meeting Forum is dedicated to high-level corporate executives and combines informal closed networking with an outstanding education program. There\u2019s also the opportunity to experience MBA-level education from inspirational academics at leading universities at the popular PCMA Business School.
\nPlanners can discover global experts, themed tours and hands-on activities during the three days of the show at the Inspiration Hub. Expanded for this year, the Inspiration Hub is set to host over 180 sessions covering ten different tracks that will provide outstanding learning opportunities – and valuable clock hours \u2013 for the thousands of industry professionals at the show.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/F4C4500.jpg\")
The packed schedule reveals sessions to suit highly experienced senior professionals looking for new ideas and to update their knowledge as well as for those relatively new to the industry. From technology and business skills to health & wellbeing and sustainability, the key topics in the industry today will all be illuminated by superb expert speakers through thought-provoking presentations, workshops and campfires It is not only wide ranging but also eye-opening with intriguing session titles such as; \u2018Fishbowl: solutions to what\u2019s keeping you up at night,\u2019 \u2018Neuroscaping![\"\u2122\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/2122.png\")
- applying science to improve event ROI\u2019 and \u2018Cyber safety \u2013 is your head in the cloud?\u2019
IMEX America 2017 takes place takes place October 10 \u2013 12. Registration is free.
\nThe post Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017 appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "A must-attend event, IMEX America enables meeting and event strategists from across the world to share innovation, business opportunities and knowledge when it takes place October 10 \u2013 12 in Las Vegas.\nProfessionals who organize meetings, events and conferences can meet with international destinations, major hotel groups, DMCs, technology and incentives all under one roof.\nThere will be new exhibitors from around the world including Memorable Costa Rica, Boston Convention Marketing Center, COMO Hotels – New York, Abu Dhabi Tourism & Culture Authority, Global Incentive Management DMC, Viking Cruises, Live Nation Special Events and Hotel Xcaret Mexico.\u00a0 In the Tech Pavilion, EventsCase and CadmiumCD will also be at the show for the first time.\nAs well as packing in a huge amount of global business, attendees can also network, discover the latest industry thinking and enhance their skills in a comprehensive free education program, beginning the day before the show on Smart Monday powered by MPI \u2013 October 9.\nNew for Smart Monday is an Event Design Certificate Programme Level 1 of Mastery – a full day workshop in which where the Event Design Collective will introduce the Event Canvas Model, a strategic event management model for customer-centric events.\nAlso taking place on Smart Monday, the Executive Meeting Forum is dedicated to high-level corporate executives and combines informal closed networking with an outstanding education program. There\u2019s also the opportunity to experience MBA-level education from inspirational academics at leading universities at the popular PCMA Business School.\nPlanners can discover global experts, themed tours and hands-on activities during the three days of the show at the Inspiration Hub. Expanded for this year, the Inspiration Hub is set to host over 180 sessions covering ten different tracks that will provide outstanding learning opportunities – and valuable clock hours \u2013 for the thousands of industry professionals at the show.\nThe packed schedule reveals sessions to suit highly experienced senior professionals looking for new ideas and to update their knowledge as well as for those relatively new to the industry. From technology and business skills to health & wellbeing and sustainability, the key topics in the industry today will all be illuminated by superb expert speakers through thought-provoking presentations, workshops and campfires It is not only wide ranging but also eye-opening with intriguing session titles such as; \u2018Fishbowl: solutions to what\u2019s keeping you up at night,\u2019 \u2018Neuroscaping- applying science to improve event ROI\u2019 and \u2018Cyber safety \u2013 is your head in the cloud?\u2019\nIMEX America 2017 takes place takes place October 10 \u2013 12. Registration is free.\nThe post Enjoy a business boost, fresh thinking and new contacts at IMEX America 2017 appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-08-25T13:56:16+02:00", "date_modified": "2017-08-25T13:56:16+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/IMEX-za-portal.jpg", "tags": [ "america", "event", "imex", "Las Vegas", "NEWS", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/the-importance-and-the-role-of-communication-in-the-organization-of-events/", "url": "https://www.seebtm.com/en/the-importance-and-the-role-of-communication-in-the-organization-of-events/", "title": "The Importance and the Role of Communication in the Organization of Events", "content_html": "![\"Dragana](\"https://www.seebtm.com/wp-content/uploads/ZDD2.jpg\" "\\"Dragana")
Such an activity, event \u2013 should gather and ensure a participation of specific target group or to mark a specificity of the moment that should be remembered, or to point to perhaps brand newly emerged, important for the future, people, ideas, themes… And each participation shall be based on the specific characteristic of the human species, which is communication.
\nFrom the very idea of an event, to the concrete realization, there is a whole chain of steps, for many people entirely invisible, but without which no event will achieve its set objective.
\nWhether one is planning an organization of a symposium, congress, conference, concert, trade show, seminar, festival (and many other types of events), the implementation of the process shall involve the entire team, the synchronicity and quality of cooperation of which is the cornerstone of the success of the event. In most cases, events organizing represents a need for professionals from various business spheres, for which the only crossing point is the achievement of a specified goal. The success depends on the manner of use of widely available and necessary tool \u2013 communication.
Taking into account the variety of personal and professional profiles of all those involved in organizing the event, we often forget the need for a person who, in addition to coordinating the event, will coordinate the process of communication as well. This refers to a person who will be, let\u2019s call it \u2013 Communication Manager, whose task is very demanding and involves supervisory skill, and even mediating ones, but primarily the skills of assertive communication. Without this team member, who has a quite positive continuous role of a \u201cleader from the shadow\u201d, the operation of the team in event organizing can be of a significantly reduced quality. Communication Manager can be the event manager or the one with a completely separate role.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-165990815.jpg\")
But each event manager must possess the communication skills. Clear, open and direct communication is the rule of exactly every good relationship, and thus of the operations as well. Furthermore, the arrangement of the roles that is based on competencies, but also on ambition and attitude of the team member to, in each segment, give his / her (possible) maximum, is also the subject of communication. The foregoing is not referring to an interview and signed contract, but to communication as a process throughout the whole duration of the organization, from the beginning until the official end of the event.
The distribution of roles implies also a hierarchy of power, principles and ability (obligation) of decision making, and it is well know that the power is closely associated with the responsibility, i.e. each of those two components cannot exist without the other one. We have no power over all we would wanted, and automatically we have no responsibility over any segment over which we have no power to influence and action. In line with the foregoing, the responsibility for elements of the process shall be wisely accepted and delegated to members of the management team and the business team in general. Depending on the type of the event, the organization of the management turns into a network of interpersonal reactions, with individual and/or team tasks, with an obligation of a continuous communication.
\nWhether the organization of an event takes one day, or a lot more days or months, it is necessary to divide the process into concrete steps, in which each start and end of each of subsequent stage (days) will be started / finished with a joint meeting and a \u2018report\u2019 on (not) performed actions, new occurrences, difficulties, obstacles or circumstances. Accepting the possibility of change, even the one at the last moment, adapting to those, to be put simply \u2013 the flexibility and adaptability of each individual in the team and the entire team, shall be the foundation of a good organization. The coordination of the administration of exactly such circumstances necessarily requires a coordination of one person who will deal exclusively, as already mentioned \u2013 with the management of communication, interaction in the team.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Let-Us-Talk-On-Sticky-Note-23749739.jpg\")
This procedure can be called a kind of team supervision (where there is a superior) or inter-vision meetings (when there are verbally outlined all the elements of a next step and, if necessary, re-delegated tasks). Notwithstanding that this approach represents a foundation of good organization and reduces the possibility of the process to turn into undesirable direction, there is achieved one still very important element, and that is \u2013 the release of all members of the team of (unnecessary) tension that accompanies many professions, especially in the field of events organization. Events are followed by a specific phenomenon, which is a closely focused objective to provide satisfaction to a larger number of (often of different types) persons, although they usually belong to a same targeted group.
The pressure caused by such a circumstance is well known to everyone involved in organizing
\nthe event and they know it very well how important it is to start a \u201cworking day\u201d in a harmony with the rest of the team, and come to its end in the same atmosphere. \u201cMalignant\u201d are called the situations in which a real alliances of individuals with negative attitude towards other associations of the same team. It is also prevented by a mutual daily communication, i.e. therefore described methods of a communication manager.
Understatement, ignoring, \u201cincompetence\u201d or a lack of desire for active listening, lack of collaboration ability, ambiguity, so-called \u201cdouble messages\u201d (the messages of the opposite / different meaning at the level of verbal and nonverbal communication), individual but unspoken decision to change the plan(s) and operation, are only small parts of what we call unhealthy communication.
\nIt is undeniable that the event managers should have knowledge, professional skills and ability to communicate. What is often forgotten is that all of this need to be used, not only at the level of a good will, but at the level of human and professional obligation.
\nDragana Deh, MSc psychologist,
\nsystem psychotherapist, life coach
\nwww.psihooaza.com
The post The Importance and the Role of Communication in the Organization of Events appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Dragana Deh, Msc psychologist, system psychotherapist, life coach\nEach of us has been found in a situation to attend or be of a significant role at an event. Thinking of the word \u201eevent\u201c, there occurs a thought of an important, special, officially (to a lesser or greater extent) accepted, personal and / or public activity.\nSuch an activity, event \u2013 should gather and ensure a participation of specific target group or to mark a specificity of the moment that should be remembered, or to point to perhaps brand newly emerged, important for the future, people, ideas, themes… And each participation shall be based on the specific characteristic of the human species, which is communication.\nFrom the very idea of an event, to the concrete realization, there is a whole chain of steps, for many people entirely invisible, but without which no event will achieve its set objective.\nWhether one is planning an organization of a symposium, congress, conference, concert, trade show, seminar, festival (and many other types of events), the implementation of the process shall involve the entire team, the synchronicity and quality of cooperation of which is the cornerstone of the success of the event. In most cases, events organizing represents a need for professionals from various business spheres, for which the only crossing point is the achievement of a specified goal. The success depends on the manner of use of widely available and necessary tool \u2013 communication.\nTaking into account the variety of personal and professional profiles of all those involved in organizing the event, we often forget the need for a person who, in addition to coordinating the event, will coordinate the process of communication as well. This refers to a person who will be, let\u2019s call it \u2013 Communication Manager, whose task is very demanding and involves supervisory skill, and even mediating ones, but primarily the skills of assertive communication. Without this team member, who has a quite positive continuous role of a \u201cleader from the shadow\u201d, the operation of the team in event organizing can be of a significantly reduced quality. Communication Manager can be the event manager or the one with a completely separate role.\nBut each event manager must possess the communication skills. Clear, open and direct communication is the rule of exactly every good relationship, and thus of the operations as well. Furthermore, the arrangement of the roles that is based on competencies, but also on ambition and attitude of the team member to, in each segment, give his / her (possible) maximum, is also the subject of communication. The foregoing is not referring to an interview and signed contract, but to communication as a process throughout the whole duration of the organization, from the beginning until the official end of the event.\nThe distribution of roles implies also a hierarchy of power, principles and ability (obligation) of decision making, and it is well know that the power is closely associated with the responsibility, i.e. each of those two components cannot exist without the other one. We have no power over all we would wanted, and automatically we have no responsibility over any segment over which we have no power to influence and action. In line with the foregoing, the responsibility for elements of the process shall be wisely accepted and delegated to members of the management team and the business team in general. Depending on the type of the event, the organization of the management turns into a network of interpersonal reactions, with individual and/or team tasks, with an obligation of a continuous communication.\nWhether the organization of an event takes one day, or a lot more days or months, it is necessary to divide the process into concrete steps, in which each start and end of each of subsequent stage (days) will be started / finished with a joint meeting and a \u2018report\u2019 on (not) performed actions, new occurrences, difficulties, obstacles or circumstances. Accepting the possibility of change, even the one at the last moment, adapting to those, to be put simply \u2013 the flexibility and adaptability of each individual in the team and the entire team, shall be the foundation of a good organization. The coordination of the administration of exactly such circumstances necessarily requires a coordination of one person who will deal exclusively, as already mentioned \u2013 with the management of communication, interaction in the team.\nThis procedure can be called a kind of team supervision (where there is a superior) or inter-vision meetings (when there are verbally outlined all the elements of a next step and, if necessary, re-delegated tasks). Notwithstanding that this approach represents a foundation of good organization and reduces the possibility of the process to turn into undesirable direction, there is achieved one still very important element, and that is \u2013 the release of all members of the team of (unnecessary) tension that accompanies many professions, especially in the field of events organization. Events are followed by a specific phenomenon, which is a closely focused objective to provide satisfaction to a larger number of (often of different types) persons, although they usually belong to a same targeted group.\nThe pressure caused by such a circumstance is well known to everyone involved in organizing\nthe event and they know it very well how important it is to start a \u201cworking day\u201d in a harmony with the rest of the team, and come to its end in the same atmosphere. \u201cMalignant\u201d are called the situations in which a real alliances of individuals with negative attitude towards other associations of the same team. It is also prevented by a mutual daily communication, i.e. therefore described methods of a communication manager.\nUnderstatement, ignoring, \u201cincompetence\u201d or a lack of desire for active listening, lack of collaboration ability, ambiguity, so-called \u201cdouble messages\u201d (the messages of the opposite / different meaning at the level of verbal and nonverbal communication), individual but unspoken decision to change the plan(s) and operation, are only small parts of what we call unhealthy communication.\nIt is undeniable that the event managers should have knowledge, professional skills and ability to communicate. What is often forgotten is that all of this need to be used, not only at the level of a good will, but at the level of human and professional obligation.\nDragana Deh, MSc psychologist,\nsystem psychotherapist, life coach\nwww.psihooaza.com\nThe post The Importance and the Role of Communication in the Organization of Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-06-16T15:49:44+02:00", "date_modified": "2017-06-16T15:49:44+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-9.jpg", "tags": [ "event", "event manager", "event organization", "importance of communication", "Interviews" ] }, { "id": "https://www.seebtm.com/en/how-to-be-a-successful-event-planner/", "url": "https://www.seebtm.com/en/how-to-be-a-successful-event-planner/", "title": "How to Be a Successful Event Planner?", "content_html": "How to avoid common mistakes? And if those occur, how to solve them? What advice to give to young colleagues? We asked these questions the experienced regional event professionals from companies, hotels and agencies.
\nIf you are wondering what features you need to be successful in the business of event organizing, most importantly, for a start, is that you are kind and patient. Sociability, understanding of needs, attentiveness and a skill of establishing good relations with people
\nare, in general, important in all aspects of event management. Participants in the survey emphasize the passion, enthusiasm and energy in this business. Without these qualities, it can happen that you quickly \u201cburn out\u201d. Almost equally important is that you are reliable, consistent and self-confident, confident in your abilities and your performance, which will further help you to be able to make decisions quickly, which is one of the skills that the participants in this survey indicated as a priority.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335.jpg\")
If you work in a company and you are responsible for the event organization, it is necessary to handle all the information related to the event, to know its goal, to understand it \u2013 so as to make sure of what you are doing and requiring further in the chain of the organization processes. Also, if you work in a hotel or some other venue, it is necessary to know the premises themselves as \u201cyour pocket\u201d, their surface, capacities, possibilities of adaptation and the like. The more detailed, the better.
The next issue of importance is that you are flexible to the requirements and adaptive to the current or newly emerging situations, which further has to do with empathy and needs understanding, but also patience, as mentioned at the beginning. In order to be engaged in this work, you certainly need to be creative as well, which you will often need for the purpose of creating something unique, or perhaps for solving some problems, or to offset the budget deficit. Precision, accuracy, being organized and skilled are some of the qualities without which you will not stay long in the business of event planners.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/istrazivanje-2.jpg\")
As for the skills, the highest position belongs to the communication skill, listening to speakers and accurate transmission of information. The next important one is the resourcefulness, as well as the ability to set and then achieve the goals. Without organizational skills, those would be difficult to achieve. Negotiating skills are also important in this business, as well as the ability to take all parts of the business as a whole, or, in sport terms, it is necessary to have a good overview of the game, but also to be a team player.
When planning the event, which usually lasts longer than its realization, the event professionals who participated the survey believe that the most important is to well
\ndesign and set up a goal, and, accordingly, create the content, make a strategy and plan, as well as well choose the associates, then clearly define the offers, service and conditions. Timely agree on and confirm the venue as well as the list of participants, and always have a plan B. A detailed plan and the overview of all activities with precisely defined deadlines for each phase of planning the event, but, at the same time, one should take into account not to miss to keep the track of the general picture.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/istrazivanje-5.jpg\")
The most common errors of the event plannersAs stated by the event professionals who participated in this survey, the most common mistakes result from a poor communication, failure to envisage a risk, insufficient
\nelaboration of the event or necessary details and timely manner. Therefore, the most common mistakes are the following:
\u00b7 Lack of understanding with the client \u2013 the client thinks of and considers included some of the services or conditions, while the planner does not check those or is not sufficiently clear during the bidding (verbal and/or written)
\n\u00b7 Failure to envisage a crisis situation or risk
\n\u00b7 An unknown number of people attending the event
\n\u00b7 Lack of knowledge about the target groups
\n\u00b7 Inattention to details
\n\u00b7 The information not being forwarded in due time
\n\u00b7 Do things at the last minute
\n\u00b7 Managing the activities orally, without a plan
Unforeseen situations in practice, even with the detailed planning, yet occur from time to time. In such a case, resourcefulness, calmness and flexibility comes into play, and we convey to you a couple of examples from personal experience of event professionals from a hotel.
\nVesna Vlatkovic, Marketing & PR Manager, A Hoteli
\nI was a guest speaker at a meeting where the technique \u201cfailed\u201d, and, instead of a planned PP presentation, I said to the listeners: \u201cAs I know that, when communicating with the customers, you have nothing but yourself, I will turn off the computer now and show you that I can convince you with only the words\u201d. It was one of my best speeches because my adrenalin phase \u201cforced\u201d me to give my best.
\nBojana Kuzmanovic, Manager of the Sector for Congresses and Meetings, MK Resort
\nProblems are solved by a quick reaction and finding an alternative solution. For example, when a video screen in a hall broke, guests were invited to a cocktail while the other hall was set up, in order to continue the smooth running of the program.
\nRanka Gismondi, Event Manager, Milenij Hotels
\nIn the midst of a great outdoor event, it unexpectedly began to downpour and a heavy rain; with a very professional and capable team of colleagues who were involved in the event, I quickly reacted, and the event was moved into the interior, and, within 10 minutes, I agreed an alternative (plan B) with the performers in order to get the whole thing done the best possible in almost the worst possible circumstances at the moment.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-174172933.jpg\")
Tips for young colleaguesIt is said, for a reason, that a good advice is gold worth. Experienced event professionals who participated in this study were kind enough to share with us the tips they have for young colleagues. We bring you some of those.
\n\u00b7 Patience ![\"\u263a\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/263a.png\")
\n\u00b7 Continuously improve your listening skill. Not just to find out what the client is saying, but what he wants as well.
\n\u00b7 There is no second chance.
\n\u00b7 It can never happen to have them ALL satisfied.
\n\u00b7 Patience and knowing that people are different.
\n\u00b7 Take great care of details and make sure that a lot of things are not meant to be accompanying the event.
\n\u00b7 It is important that, in addition to a good event, one should know whom it is intended for; how to get to the target group, and in which manner to measure the effects of the event.
\n\u00b7 Make sure you are well informed before you start the project realization and be persistent with your strong attitudes, but certainly do not let your ego and inflexibility slow down your personal and professional development.
\n\u00b7 Consistency and fairness to people you work with will maybe be of use for you ever more than the budget you have.
\n\u00b7 This is a very stressful job (and to find out how to fight the stress, read the article How to Deal With Stress in the Event Planning Industry) and people often do not understand that, and take the business of an event manager as a kind of \u201centertainment\u201d. This is a job where you are satisfied only after the event on which all other have a good \u201cfun\u201d, as a result of your work.
\n\u00b7 Every mistake should be taken as a lesson learned. You should not let mistakes discourage you, but you should take those as a lesson to learn from.
The post How to Be a Successful Event Planner? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Every business is characterized by the key attributes and skills that one need to possess and improve in order to perform such a business successfully. This edition will be focused on our research of which attributes and skills make a successful event organizer.\nHow to avoid common mistakes? And if those occur, how to solve them? What advice to give to young colleagues? We asked these questions the experienced regional event professionals from companies, hotels and agencies.\nIf you are wondering what features you need to be successful in the business of event organizing, most importantly, for a start, is that you are kind and patient. Sociability, understanding of needs, attentiveness and a skill of establishing good relations with people\nare, in general, important in all aspects of event management. Participants in the survey emphasize the passion, enthusiasm and energy in this business. Without these qualities, it can happen that you quickly \u201cburn out\u201d. Almost equally important is that you are reliable, consistent and self-confident, confident in your abilities and your performance, which will further help you to be able to make decisions quickly, which is one of the skills that the participants in this survey indicated as a priority.\nIf you work in a company and you are responsible for the event organization, it is necessary to handle all the information related to the event, to know its goal, to understand it \u2013 so as to make sure of what you are doing and requiring further in the chain of the organization processes. Also, if you work in a hotel or some other venue, it is necessary to know the premises themselves as \u201cyour pocket\u201d, their surface, capacities, possibilities of adaptation and the like. The more detailed, the better.\nThe next issue of importance is that you are flexible to the requirements and adaptive to the current or newly emerging situations, which further has to do with empathy and needs understanding, but also patience, as mentioned at the beginning. In order to be engaged in this work, you certainly need to be creative as well, which you will often need for the purpose of creating something unique, or perhaps for solving some problems, or to offset the budget deficit. Precision, accuracy, being organized and skilled are some of the qualities without which you will not stay long in the business of event planners.\nAs for the skills, the highest position belongs to the communication skill, listening to speakers and accurate transmission of information. The next important one is the resourcefulness, as well as the ability to set and then achieve the goals. Without organizational skills, those would be difficult to achieve. Negotiating skills are also important in this business, as well as the ability to take all parts of the business as a whole, or, in sport terms, it is necessary to have a good overview of the game, but also to be a team player.\nWhen planning the event, which usually lasts longer than its realization, the event professionals who participated the survey believe that the most important is to well\ndesign and set up a goal, and, accordingly, create the content, make a strategy and plan, as well as well choose the associates, then clearly define the offers, service and conditions. Timely agree on and confirm the venue as well as the list of participants, and always have a plan B. A detailed plan and the overview of all activities with precisely defined deadlines for each phase of planning the event, but, at the same time, one should take into account not to miss to keep the track of the general picture.\nThe most common errors of the event planners\nAs stated by the event professionals who participated in this survey, the most common mistakes result from a poor communication, failure to envisage a risk, insufficient\nelaboration of the event or necessary details and timely manner. Therefore, the most common mistakes are the following:\n\u00b7 Lack of understanding with the client \u2013 the client thinks of and considers included some of the services or conditions, while the planner does not check those or is not sufficiently clear during the bidding (verbal and/or written)\n\u00b7 Failure to envisage a crisis situation or risk\n\u00b7 An unknown number of people attending the event\n\u00b7 Lack of knowledge about the target groups\n\u00b7 Inattention to details\n\u00b7 The information not being forwarded in due time\n\u00b7 Do things at the last minute\n\u00b7 Managing the activities orally, without a plan\nUnforeseen situations in practice, even with the detailed planning, yet occur from time to time. In such a case, resourcefulness, calmness and flexibility comes into play, and we convey to you a couple of examples from personal experience of event professionals from a hotel.\nVesna Vlatkovic, Marketing & PR Manager, A Hoteli\nI was a guest speaker at a meeting where the technique \u201cfailed\u201d, and, instead of a planned PP presentation, I said to the listeners: \u201cAs I know that, when communicating with the customers, you have nothing but yourself, I will turn off the computer now and show you that I can convince you with only the words\u201d. It was one of my best speeches because my adrenalin phase \u201cforced\u201d me to give my best.\nBojana Kuzmanovic, Manager of the Sector for Congresses and Meetings, MK Resort\nProblems are solved by a quick reaction and finding an alternative solution. For example, when a video screen in a hall broke, guests were invited to a cocktail while the other hall was set up, in order to continue the smooth running of the program.\nRanka Gismondi, Event Manager, Milenij Hotels\nIn the midst of a great outdoor event, it unexpectedly began to downpour and a heavy rain; with a very professional and capable team of colleagues who were involved in the event, I quickly reacted, and the event was moved into the interior, and, within 10 minutes, I agreed an alternative (plan B) with the performers in order to get the whole thing done the best possible in almost the worst possible circumstances at the moment.\nTips for young colleagues\nIt is said, for a reason, that a good advice is gold worth. Experienced event professionals who participated in this study were kind enough to share with us the tips they have for young colleagues. We bring you some of those.\n\u00b7 Patience \n\u00b7 Continuously improve your listening skill. Not just to find out what the client is saying, but what he wants as well.\n\u00b7 There is no second chance.\n\u00b7 It can never happen to have them ALL satisfied.\n\u00b7 Patience and knowing that people are different.\n\u00b7 Take great care of details and make sure that a lot of things are not meant to be accompanying the event.\n\u00b7 It is important that, in addition to a good event, one should know whom it is intended for; how to get to the target group, and in which manner to measure the effects of the event.\n\u00b7 Make sure you are well informed before you start the project realization and be persistent with your strong attitudes, but certainly do not let your ego and inflexibility slow down your personal and professional development.\n\u00b7 Consistency and fairness to people you work with will maybe be of use for you ever more than the budget you have.\n\u00b7 This is a very stressful job (and to find out how to fight the stress, read the article How to Deal With Stress in the Event Planning Industry) and people often do not understand that, and take the business of an event manager as a kind of \u201centertainment\u201d. This is a job where you are satisfied only after the event on which all other have a good \u201cfun\u201d, as a result of your work.\n\u00b7 Every mistake should be taken as a lesson learned. You should not let mistakes discourage you, but you should take those as a lesson to learn from.\nThe post How to Be a Successful Event Planner? appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-06-15T11:56:03+02:00", "date_modified": "2017-06-16T15:57:17+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-7.jpg", "tags": [ "CHARACTERISTICS AND SKILLS", "event", "event manager", "EVENT ORGANIZER", "event planner", "research", "RESEARCH", "Statistics" ] }, { "id": "https://www.seebtm.com/en/every-event-is-like-building-a-puzzle/", "url": "https://www.seebtm.com/en/every-event-is-like-building-a-puzzle/", "title": "Every Event is Like Building a Puzzle", "content_html": "![\"Svetlana](\"https://www.seebtm.com/wp-content/uploads/DSC_1021.jpg\" "\\"Svetlana")
What else does this line of work hold and entail? Our questions were answered by Svetlana
\nGavri\u0107, a proven professional in the fi eld and Event Manager at SEEmice.com.
I\u2019ve been with the seemice.com team for seven years now, so I can say that I have been in the MICE industry all these years. At the very start, my job was focused on communicating with corporate clients and presenting the website. However, soon those clients began to recognize us as a reliable service and aide in event planning, and I started my work as an event manager.
\nThe first step is the client\u2019s brief \u2013 which can mean either just a few information or detailed requests that, naturally, make the planning easier. At that point we start to build the puzzle . It\u2019s best to defi ne everything at the outset, go into the tiniest detail, cover all the an gles, and anticipate a few steps ahe ad that can go in one direction or another.
Once we outline the brief, we contact suppliers \u2013 hotels, venues, restaurants, transport companies, specialized agencies for team building, translation agencies, technical support, guides and hostesses, etc., which send us offers, responses, and options, letting us know what they can do. That\u2019s when our puzzle starts to take shape, and we start to fi ll in the gaps. Sometimes we lose a piece, replace it with another (a better or alternative one), and keep going until the event takes its final shape.
\nAlthough the planning is the most demanding part that requires the most eff ort, there is
\na lot of work until the very end to keep all our puzzle pieces locked together, each one in its place. By WE, I mean the client on one end and me and the entire team on the other. WE are all on the same side with a common goal \u2013 which is a successful event.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Planner-Organizer-Date-Events-125273375.jpg\")
What are the things that make an event successful?Everything! Virtually every item \u2013 even the smallest one \u2013 can have an effect and call a seamlessly planned event into question. One basic rule stands out in my line of work: professional relationships with all stakeholders, all the people involved in an event. It is
\ncrucial to have fair relationships and mutual respect, and trust that everyone will do their part according to plan. Event managers are the link that connects it all and keep the situation under control, but they can\u2019t do anything on their own.
Unexpected situations are exactly that \u2013 unexpected, but if I think five steps ahead and consider every possible scenario, we can minimize potential issues, and that\u2019s the goal.
\nI can cite a situation that happened last year, when one of the vehicles with the attendees
\nwho were going to the event broke down. A reliable and professional supplier with a proven
\ntrack record, but it just happened that the vehicle broke down.
Some would say it\u2019s not a big deal, these things can happen. But those who found themselves in this particular situation were not so understanding. At one point we had calls coming in from all sides, ten texts per second, and a huge amount of questions and cross-questions. The pressure from the participants and the client then exceeds the issue itself
\nand takes priority, which you have to cope with, while at the same time solving the problem on the logistics side.
You solve the situation by sending a new vehicle, which of course takes some time. Not many minutes pass, but to you it seems like eternity, and the level of stress and number of calls are growing rapidly. To me this was an actual example and a lesson on overcoming
\nmy own stress, absorbing the client\u2019s stress, and calmly resolving the situation with a cool head as quickly as possible. However, I most certainly always invest great efforts to make sure to provide for every contingency.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Food-Brunch-Cafe-Catering-Dini-124681856.jpg\")
What are your thoughts on the research that shows that the job of event manager is among the most stressful ones? How do you deal with stress?I absolutely agree! As I mentioned in the example above, you are caught in a double line of fire between the client and the suppliers. So we can multiply the level of stress by three. I often see stress as an integral part of work / life, and not as an excuse for everything that I can\u2019t do or make time for. If I accept stress as a challenge, I try to overcome it with a positive attitude from the very start.
\nSometimes it can be interesting to see how everything can be done with a little will and perseverance. Of course, knowing yourself and your limits is essential \u2013 how much I can stand, how much further I can push beyond my limits, and when the time to ask for help is. Of course, my instant first aid in these ordeals are candies and a smile, I take it from there.
One thing I am sure about is that in most cases it\u2019s the personality. You can learn the basics, but given what this job requires, you have to really love it and, as they say, be born for planning to go a step further than the average. As for personal traits, I would maybe point out a few such as being organized, resourceful, and quick to respond, as well as able to multitask, which is not really in male\u2019s nature . You have to be confident about yourself and the decisions that you often need to make on the spot at the event.
The dynamics! The madness that gets my juices flowing! And of course that feeling in the end when everyone is happy, my body is worn out, and I could still run a marathon.
\nThe post Every Event is Like Building a Puzzle appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Svetlana Gavric, Event Manager at SEEmice.com\nIt\u2019s true that event planning is perceived as very appealing, interesting, and dynamic. Which it most certainly is. Always being around many people and communicating with them, creativity, innovation, and frequent travels are a given.\nWhat else does this line of work hold and entail? Our questions were answered by Svetlana\nGavri\u0107, a proven professional in the fi eld and Event Manager at SEEmice.com.\nHow long have you been an event manager?\nI\u2019ve been with the seemice.com team for seven years now, so I can say that I have been in the MICE industry all these years. At the very start, my job was focused on communicating with corporate clients and presenting the website. However, soon those clients began to recognize us as a reliable service and aide in event planning, and I started my work as an event manager.\nWhat do preparations for an event look like in general?\nThe first step is the client\u2019s brief \u2013 which can mean either just a few information or detailed requests that, naturally, make the planning easier. At that point we start to build the puzzle . It\u2019s best to defi ne everything at the outset, go into the tiniest detail, cover all the an gles, and anticipate a few steps ahe ad that can go in one direction or another.\nOnce we outline the brief, we contact suppliers \u2013 hotels, venues, restaurants, transport companies, specialized agencies for team building, translation agencies, technical support, guides and hostesses, etc., which send us offers, responses, and options, letting us know what they can do. That\u2019s when our puzzle starts to take shape, and we start to fi ll in the gaps. Sometimes we lose a piece, replace it with another (a better or alternative one), and keep going until the event takes its final shape.\nAlthough the planning is the most demanding part that requires the most eff ort, there is\na lot of work until the very end to keep all our puzzle pieces locked together, each one in its place. By WE, I mean the client on one end and me and the entire team on the other. WE are all on the same side with a common goal \u2013 which is a successful event.\nWhat are the things that make an event successful?\nEverything! Virtually every item \u2013 even the smallest one \u2013 can have an effect and call a seamlessly planned event into question. One basic rule stands out in my line of work: professional relationships with all stakeholders, all the people involved in an event. It is\ncrucial to have fair relationships and mutual respect, and trust that everyone will do their part according to plan. Event managers are the link that connects it all and keep the situation under control, but they can\u2019t do anything on their own.\nCan you give us an example of an unexpected situation at an event and explain how you resolved it?\nUnexpected situations are exactly that \u2013 unexpected, but if I think five steps ahead and consider every possible scenario, we can minimize potential issues, and that\u2019s the goal.\nI can cite a situation that happened last year, when one of the vehicles with the attendees\nwho were going to the event broke down. A reliable and professional supplier with a proven\ntrack record, but it just happened that the vehicle broke down.\nSome would say it\u2019s not a big deal, these things can happen. But those who found themselves in this particular situation were not so understanding. At one point we had calls coming in from all sides, ten texts per second, and a huge amount of questions and cross-questions. The pressure from the participants and the client then exceeds the issue itself\nand takes priority, which you have to cope with, while at the same time solving the problem on the logistics side.\nYou solve the situation by sending a new vehicle, which of course takes some time. Not many minutes pass, but to you it seems like eternity, and the level of stress and number of calls are growing rapidly. To me this was an actual example and a lesson on overcoming\nmy own stress, absorbing the client\u2019s stress, and calmly resolving the situation with a cool head as quickly as possible. However, I most certainly always invest great efforts to make sure to provide for every contingency.\nWhat are your thoughts on the research that shows that the job of event manager is among the most stressful ones? How do you deal with stress?\nI absolutely agree! As I mentioned in the example above, you are caught in a double line of fire between the client and the suppliers. So we can multiply the level of stress by three. I often see stress as an integral part of work / life, and not as an excuse for everything that I can\u2019t do or make time for. If I accept stress as a challenge, I try to overcome it with a positive attitude from the very start.\nSometimes it can be interesting to see how everything can be done with a little will and perseverance. Of course, knowing yourself and your limits is essential \u2013 how much I can stand, how much further I can push beyond my limits, and when the time to ask for help is. Of course, my instant first aid in these ordeals are candies and a smile, I take it from there.\nIn your opinion, how much are personal traits important in this job? Is this something that can be taught or it simply takes a certain type of personality?\nOne thing I am sure about is that in most cases it\u2019s the personality. You can learn the basics, but given what this job requires, you have to really love it and, as they say, be born for planning to go a step further than the average. As for personal traits, I would maybe point out a few such as being organized, resourceful, and quick to respond, as well as able to multitask, which is not really in male\u2019s nature . You have to be confident about yourself and the decisions that you often need to make on the spot at the event.\nWhat do you like most about your job?\nThe dynamics! The madness that gets my juices flowing! And of course that feeling in the end when everyone is happy, my body is worn out, and I could still run a marathon.\nThe post Every Event is Like Building a Puzzle appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-06-15T09:46:15+02:00", "date_modified": "2017-06-15T12:02:13+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-155502401.jpg", "tags": [ "event", "event manager", "event organization", "Interviews" ] }, { "id": "https://www.seebtm.com/en/event-organization-what-has-changed/", "url": "https://www.seebtm.com/en/event-organization-what-has-changed/", "title": "Event organization \u2013 What has changed?", "content_html": "![\"photo](\"https://www.seebtm.com/wp-content/uploads/photo-1.png\")
Changes are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.Event organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.
\nHere are some key areas in event organization\u00a0which have gone through\u00a0significant changes.
\nSee the illustration of major changes in the event organization.
\n\n
REGISTRATION AND PASS CONTROL
\nWaiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.
\n[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).
\nIt allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.
\niPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.
\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.
EVENT PROMOTION
\n![\"bigstock-Social-Network-Homepage-On-A-M-63480415\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Social-Network-Homepage-On-A-M-63480415.jpg\")
Depending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.
Media like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.
\nBut something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.
\n[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.
\nIn addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.
\nParticipants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.
\nEVENT FORMAT
\nEducational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.
\nTopics must be useful, interesting and\u00a0straight to the point.![\"bigstock-Young-design-team-brainstormin-61286276\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Young-design-team-brainstormin-61286276.jpg\")
The sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.
\nAccording to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.
\n\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.
\n\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.
\n\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.
\nEVENT AND FOOD DECORATION
\n![\"bigstock-image-of-grilled-ribs-served-o-47380492\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-image-of-grilled-ribs-served-o-47380492.jpg\")
There is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.
It has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.
\nThis fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.
\nToday, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.
\nThemed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.
\nThe main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.
\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.
Food preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.
\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.
AWARENESS OF IMPACT ON THE ENVIRONMENT
\nNatural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.
\nBesides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.
\n![\"bigstock-Organic-Market-Fruits-And-Vege-55448555\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Organic-Market-Fruits-And-Vege-55448555.jpg\")
So today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.
This is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.
\nHotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.
\nThere are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.
\nThe post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Changes are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.\nEvent organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.\nHere are some key areas in event organization\u00a0which have gone through\u00a0significant changes.\nSee the illustration of major changes in the event organization.\n \nREGISTRATION AND PASS CONTROL\nWaiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.\n[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).\nIt allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.\niPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.\nEVENT PROMOTION\nDepending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.\nMedia like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.\nBut something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.\n[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.\nIn addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.\nParticipants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.\nEVENT FORMAT\nEducational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.\nTopics must be useful, interesting and\u00a0straight to the point.\nThe sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.\nAccording to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.\n\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.\n\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.\n\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.\nEVENT AND FOOD DECORATION\nThere is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.\nIt has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.\nThis fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.\nToday, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.\nThemed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.\nThe main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.\nFood preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.\nAWARENESS OF IMPACT ON THE ENVIRONMENT\nNatural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.\nBesides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.\nSo today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.\nThis is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.\nHotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.\nThere are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.\nThe post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-02-26T15:18:51+01:00", "date_modified": "2017-03-24T16:49:01+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-business-evolution-434100101.jpg", "tags": [ "changes", "CSR", "decoration", "enviroment", "event", "events", "format", "organization", "promotion", "registration", "Hot topics" ] }, { "id": "https://www.seebtm.com/en/pick-the-right-format-for-your-event/", "url": "https://www.seebtm.com/en/pick-the-right-format-for-your-event/", "title": "PICK THE RIGHT FORMAT FOR YOUR EVENT", "content_html": "Brainstorming, as a meeting format, is also highly rated for its efficiency. The survey was participated by companies and organizations in Serbia, Montenegro, Bosnia and Herzegovina, and Croatia.
\nAs the most efficient event formats, workshops and trainings are number one, with 45% and 25% respectively. Seminars account for 10%, while panels, B2B meetings, brainstorming and simulation make up 5% each of the respondent answers.
\nBased on the respondent answers, as showed in the graph, we observe that the highest attendance is at\u00a0trainings and workshops, and the lowest at panels.
\nTraditional lectures and brainstorming also have a high share, almost 70% if we look at the summary percentage of those attending these events occasionally and often.
\nTrainings and workshops are definitely ahead in efficiency, rated by the respondents as very efficient – 90%, and efficient – 10%.
\nThere is no record of their inefficiency, with only an emphasis on importance to have high-quality lecturers, and the opinion that performance at a training or workshop is more efficient the smaller the group is.
\nBrainstorming as an event format is also rated as highly efficient, in particular where the goal is to come up with new ideas or solutions to problems.
\n![\"Attendance](\"https://www.seebtm.com/wp-content/uploads/grafik1-eng1.jpg\" "\\"Attendance")
Panel discussions are averagely rated as partly efficient, with an emphasis on importance to have a good moderator.
\nIn the case of a panel, we observe the widest range of ratings (highly efficient (33%), efficient (20%) and partly efficient (42%), as well as a small percentage (5%) of inefficient).
\nObviously, experiences in panels are most variable, leading to the conclusion that there is no problem with the panel as an event format.
\nThe overall experience at a panel discussion actually depends on the moderator and panellists differing from one panel to another, therefore the most different experiences in this type of event format.
\n![\"Efficiency](\"https://www.seebtm.com/wp-content/uploads/grafik2-eng.jpg\" "\\"Efficiency")
Traditional lectures remain deprived of the highly efficient rating.
\nThey are averagely rated as partly efficient (65%), depending on the topic and lecturer.
\nTraditional lectures also have the highest percentage of inefficiency rating (11%), with the opinion that they are inefficient, obsolete and dull.
\nThe respondents pointed out to some other formats they find very good, as follows: working & sports meetings or educational & recreational meetings, informal gatherings of people of same professions and exchange of opinions (on an occasion), as well as targeted B2B meetings.
\nThe conclusion is next: every meeting format has positive, but also negative sides. Some are more popular and efficient than others, but that doesn\u2019t mean that there is only one right solution.
\nBe aware of good and potential bad sides of each format, try to prevent usually failings, know your audience well, so as meeting goals, and you will choose just the right format for your event.
\n![\"research\"](\"https://www.seebtm.com/wp-content/uploads/anketaeng.jpg\")
The post PICK THE RIGHT FORMAT FOR YOUR EVENT appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Trainings and workshops are considered the most efficient format for educational events, according to the research conducted by SEEbtm magazine in the second half of 2014.\nBrainstorming, as a meeting format, is also highly rated for its efficiency. The survey was participated by companies and organizations in Serbia, Montenegro, Bosnia and Herzegovina, and Croatia.\nAs the most efficient event formats, workshops and trainings are number one, with 45% and 25% respectively. Seminars account for 10%, while panels, B2B meetings, brainstorming and simulation make up 5% each of the respondent answers.\nBased on the respondent answers, as showed in the graph, we observe that the highest attendance is at\u00a0trainings and workshops, and the lowest at panels.\nTraditional lectures and brainstorming also have a high share, almost 70% if we look at the summary percentage of those attending these events occasionally and often.\nTrainings and workshops are definitely ahead in efficiency, rated by the respondents as very efficient – 90%, and efficient – 10%.\nThere is no record of their inefficiency, with only an emphasis on importance to have high-quality lecturers, and the opinion that performance at a training or workshop is more efficient the smaller the group is.\nBrainstorming as an event format is also rated as highly efficient, in particular where the goal is to come up with new ideas or solutions to problems.\nAttendance of certain event formats\nPanel discussions are averagely rated as partly efficient, with an emphasis on importance to have a good moderator.\nIn the case of a panel, we observe the widest range of ratings (highly efficient (33%), efficient (20%) and partly efficient (42%), as well as a small percentage (5%) of inefficient).\nObviously, experiences in panels are most variable, leading to the conclusion that there is no problem with the panel as an event format.\nThe overall experience at a panel discussion actually depends on the moderator and panellists differing from one panel to another, therefore the most different experiences in this type of event format.\nEfficiency of certain event formats\nTraditional lectures remain deprived of the highly efficient rating.\nThey are averagely rated as partly efficient (65%), depending on the topic and lecturer.\nTraditional lectures also have the highest percentage of inefficiency rating (11%), with the opinion that they are inefficient, obsolete and dull.\nThe respondents pointed out to some other formats they find very good, as follows: working & sports meetings or educational & recreational meetings, informal gatherings of people of same professions and exchange of opinions (on an occasion), as well as targeted B2B meetings.\nSimulation (of negotiations, a future event, a building design, driving, etc.) is a very interactive and efficient format, given that following introductory instructions it requires the continued involvement of participants and allows the study of actual processes under experimental conditions.\nThe conclusion is next: every meeting format has positive, but also negative sides. Some are more popular and efficient than others, but that doesn\u2019t mean that there is only one right solution.\nBe aware of good and potential bad sides of each format, try to prevent usually failings, know your audience well, so as meeting goals, and you will choose just the right format for your event.\n\n\nMiona Milic\nThe post PICK THE RIGHT FORMAT FOR YOUR EVENT appeared first on SEE Business travel & meetings magazine.", "date_published": "2014-11-26T11:44:00+01:00", "date_modified": "2018-01-04T09:42:12+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Group-of-Multiethnic-Busy-Peop-66058582.jpg", "tags": [ "brainstorming", "event", "event format", "panel", "pick", "trainings", "workshop", "RESEARCH", "Statistics" ] } ] }