{
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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
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        {
            "id": "https://www.seebtm.com/en/who-are-strategic-event-managers/",
            "url": "https://www.seebtm.com/en/who-are-strategic-event-managers/",
            "title": "Who Are Strategic Event Managers?",
            "content_html": "<h1>Have you heard of strategic event management? When talking to people working in the region\u2019s event planning industry, I noticed that the term was not very clear to them. Or, it\u2019s partially clear at best.</h1>\n<p>The conclusion is that it\u2019s challenging to explain. In many cases, strategic event management stands for the tasks performed by the technical organizer or operational event management. We need to change the perception of this profession and clarify what it precisely entails. Yes, the technical-operational part does make up a large portion of the event planner\u2019s responsibilities, but it most certainly isn\u2019t the only one. The invisible part, that which is done and thought about while the event planning stage is underway is equally important.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728.jpg\"><img class=\"alignnone size-full wp-image-38265\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Manager-Meeting-Business-Team-334199728-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p>The task and role of event managers change in line with the companies\u2019/clients\u2019 requirements, as well as those of the global market. \u201cToday a good event planner needs to dive deeper into the subject matter, the design, and the available information and understand that the industry&#8217;s impact on the global economy is tremendous in order to stop being perceived as MERELY a logistic wizard,\u201d said Laura Lopez, Senior Community Manager at one of Washington&#8217;s biggest event management companies Social Tables. <strong>Events are a company\u2019s three-dimensional mirror that has (or better yet, don\u2019t!) its own life cycle. So, your job is to \u2014 within a set timeframe (and we all know that time is one the essential and at times the most volatile aspects of this vocation <img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png\" alt=\"\ud83d\ude42\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /> </strong><strong>) \u2014\u00a0design, create and implement an idea by way of providing a memorable experience to attendees all the while taking care of the company&#8217;s reputation and the messages that need to be communicated to both specialists and the wider public.</strong> <strong>That&#8217;s who strategic event manager is.</strong> And here&#8217;s what makes them good at their job!</p>\n<p><strong>Thinking strategically</strong></p>\n<p><strong>Strategic thinking means that you have a good understanding of your industry, that you follow, research, and set trends, and that you understand what drives the business of your company or client. </strong>You have to be connected with colleagues within the company as well as within the industry itself in order to understand their market observations. All this is important because you will be able to define the impact of the information you receive on the company\u2019s or organization\u2019s strategy.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164.jpg\"><img class=\"alignnone size-full wp-image-38264\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Businessman-Playing-Chess-Game-287663164-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><strong>A good event strategy comes from asking a lot of questions.</strong> Always ask why, how, when, how much, and whether something is important. What good will come of this event in one, two, or three years? Can anything have a negative impact in the long or the short term? Is my idea clashing with any business philosophy or compromised by anything? Get curious <img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png\" alt=\"\ud83d\ude42\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n<p><strong>When presenting your ideas, take care of the sequence.</strong> The really skilled strategists guide people through the whole process \u2014\u00a0they identify the objective, ensure that everything is clear to everyone, delegate roles and tasks, and ultimately make strategic choices. In simple terms, it is crucial that the main items are grouped and logically identified, while presenting things as concise and simple as possible to avoid confusion.</p>\n<p><span style=\"background-color: #ff9900;\"><strong>Six Thinking Hats</strong></span></p>\n<p><span style=\"background-color: #ff9900;\">Synonymous with strategy is creating connections, which requires two types of thinking: <strong>divergent thinking, where we look at the bigger picture and generate ideas, and convergent, where we rationally examine and lay out those ideas</strong>. Numerous studies have shown that the most innovative thinkers have the ability to quickly switch from divergent to convergent thinking, which is one of the main traits of strategic thinking. But don\u2019t panic, because this technique can be practiced through different methods!</span></p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551.jpg\"><img class=\"alignnone size-full wp-image-38262\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Six-Thinking-Hats-Concept-The-256202551-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"background-color: #ff9900;\"><strong>One of the most popular ones was invented by Dr. Edward De Bono </strong>(a leading global expert on conceptual thinking as a driver for strategic leaders) <strong>and it is called Six Thinking Hats</strong>. It involves approaching a task or problem by \u201cwearing six different hats,\u201d which symbolize different types of these two opinions: the <span style=\"background-color: #ffffff;\"><strong>white hat </strong></span>is made up of the information we have or need, the <span style=\"color: #ff0000;\"><strong>red hat</strong></span> represents feeling and intuition, the <strong>black hat </strong>is the judgment, the so-called devil&#8217;s advocate, pointing out why something could go wrong, <span style=\"background-color: #ffff00;\"><strong>yellow</strong></span> symbolizes optimism, the <span style=\"color: #008000;\"><strong>green hat</strong></span> focuses on creativity, opportunities, and new ideas, and the <span style=\"color: #000080;\"><strong>blue hat</strong></span> steers the thought process.</span></p>\n<p><span style=\"background-color: #ff9900;\">The point is that when you approach or develop the event\u2019s structure, you switch hats and look at the whole from different perspectives. The more you practice this method, the faster and more flexible you\u2019ll be, and your mind will be able to move more easily from one way of thinking to another. <strong>\u00a0</strong></span></p>\n<p>In fact, you can view all this as piecing a puzzle. <strong>The whole picture you see when you put all the pieces together represents your company, its vision, mission, and the way you want it to be perceived in the public eye. When you take out even one piece, the image is incomplete because something is missing. This very pattern can be applied to strategic event planning for your company or your client. </strong>Each part of the puzzle changes and complements the picture and shows you how the decision you make will directly affect or change its final form. When you can see the whole picture even before you piece it together, it means you have a strategy. According to the Harvard Business Review, \u201cStrategists create connections between ideas, plans, and people that others fail to see.\u201d</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631.jpg\"><img class=\"alignnone size-full wp-image-38263\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-d-Illustration-Of-Large-Green-338202631-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p>Finally, a good strategist is always willing to learn. No matter how many years of experience they have. Things are changing fast, new insights are popping up, and something new can be heard every day. Your willingness to adopt and conquer new territories makes you mature and, after all, an expert. So be open, listen carefully, and work to grow as a professional. And more importantly, share what you know with those around you!</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/who-are-strategic-event-managers/\">Who Are Strategic Event Managers?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Have you heard of strategic event management? When talking to people working in the region\u2019s event planning industry, I noticed that the term was not very clear to them. Or, it\u2019s partially clear at best.\nThe conclusion is that it\u2019s challenging to explain. In many cases, strategic event management stands for the tasks performed by the technical organizer or operational event management. We need to change the perception of this profession and clarify what it precisely entails. Yes, the technical-operational part does make up a large portion of the event planner\u2019s responsibilities, but it most certainly isn\u2019t the only one. The invisible part, that which is done and thought about while the event planning stage is underway is equally important.\n\nThe task and role of event managers change in line with the companies\u2019/clients\u2019 requirements, as well as those of the global market. \u201cToday a good event planner needs to dive deeper into the subject matter, the design, and the available information and understand that the industry&#8217;s impact on the global economy is tremendous in order to stop being perceived as MERELY a logistic wizard,\u201d said Laura Lopez, Senior Community Manager at one of Washington&#8217;s biggest event management companies Social Tables. Events are a company\u2019s three-dimensional mirror that has (or better yet, don\u2019t!) its own life cycle. So, your job is to \u2014 within a set timeframe (and we all know that time is one the essential and at times the most volatile aspects of this vocation  ) \u2014\u00a0design, create and implement an idea by way of providing a memorable experience to attendees all the while taking care of the company&#8217;s reputation and the messages that need to be communicated to both specialists and the wider public. That&#8217;s who strategic event manager is. And here&#8217;s what makes them good at their job!\nThinking strategically\nStrategic thinking means that you have a good understanding of your industry, that you follow, research, and set trends, and that you understand what drives the business of your company or client. You have to be connected with colleagues within the company as well as within the industry itself in order to understand their market observations. All this is important because you will be able to define the impact of the information you receive on the company\u2019s or organization\u2019s strategy.\n\nA good event strategy comes from asking a lot of questions. Always ask why, how, when, how much, and whether something is important. What good will come of this event in one, two, or three years? Can anything have a negative impact in the long or the short term? Is my idea clashing with any business philosophy or compromised by anything? Get curious \nWhen presenting your ideas, take care of the sequence. The really skilled strategists guide people through the whole process \u2014\u00a0they identify the objective, ensure that everything is clear to everyone, delegate roles and tasks, and ultimately make strategic choices. In simple terms, it is crucial that the main items are grouped and logically identified, while presenting things as concise and simple as possible to avoid confusion.\nSix Thinking Hats\nSynonymous with strategy is creating connections, which requires two types of thinking: divergent thinking, where we look at the bigger picture and generate ideas, and convergent, where we rationally examine and lay out those ideas. Numerous studies have shown that the most innovative thinkers have the ability to quickly switch from divergent to convergent thinking, which is one of the main traits of strategic thinking. But don\u2019t panic, because this technique can be practiced through different methods!\n\nOne of the most popular ones was invented by Dr. Edward De Bono (a leading global expert on conceptual thinking as a driver for strategic leaders) and it is called Six Thinking Hats. It involves approaching a task or problem by \u201cwearing six different hats,\u201d which symbolize different types of these two opinions: the white hat is made up of the information we have or need, the red hat represents feeling and intuition, the black hat is the judgment, the so-called devil&#8217;s advocate, pointing out why something could go wrong, yellow symbolizes optimism, the green hat focuses on creativity, opportunities, and new ideas, and the blue hat steers the thought process.\nThe point is that when you approach or develop the event\u2019s structure, you switch hats and look at the whole from different perspectives. The more you practice this method, the faster and more flexible you\u2019ll be, and your mind will be able to move more easily from one way of thinking to another. \u00a0\nIn fact, you can view all this as piecing a puzzle. The whole picture you see when you put all the pieces together represents your company, its vision, mission, and the way you want it to be perceived in the public eye. When you take out even one piece, the image is incomplete because something is missing. This very pattern can be applied to strategic event planning for your company or your client. Each part of the puzzle changes and complements the picture and shows you how the decision you make will directly affect or change its final form. When you can see the whole picture even before you piece it together, it means you have a strategy. According to the Harvard Business Review, \u201cStrategists create connections between ideas, plans, and people that others fail to see.\u201d\n\nFinally, a good strategist is always willing to learn. No matter how many years of experience they have. Things are changing fast, new insights are popping up, and something new can be heard every day. Your willingness to adopt and conquer new territories makes you mature and, after all, an expert. So be open, listen carefully, and work to grow as a professional. And more importantly, share what you know with those around you!\nThe post Who Are Strategic Event Managers? appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2020-03-23T09:26:28+01:00",
            "date_modified": "2020-03-23T09:26:28+01:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-srp-7.jpg",
            "tags": [
                "event planning",
                "organization",
                "plans",
                "strategic event management",
                "Hot topics",
                "MUST READ"
            ],
            "summary": "Have you heard of strategic event management? When talking to people working in the region\u2019s event planning industry, I noticed that the term was not very clear to them. Or, it\u2019s partially clear at best.\u00a0"
        },
        {
            "id": "https://www.seebtm.com/en/applying-sharing-economy-event-planning/",
            "url": "https://www.seebtm.com/en/applying-sharing-economy-event-planning/",
            "title": "Applying the Sharing Economy in Event Planning",
            "content_html": "<h2>Although the concept is not a novel one, last few years saw much talk about\u00a0the sharing economy. Here sharing or renting replace buying (accommodation,\u00a0equipment, devices, transportation, and the like) for the purpose of cutting\u00a0costs. Companies such as Airbnb, Uber, SnapGoods, and others are actually\u00a0pioneers of the concept.</h2>\n<p style=\"text-align: justify;\">PwC predicts that by 2025 the global\u00a0Sharing Economy will be worth\u00a0<strong>$335 billion</strong>. The UK is considered\u00a0to be the European capital of the\u00a0sharing economy, accounting for\u00a01 in 10 of the companies in this sector,\u00a0and as Ipsos Mori found, 18.5\u00a0million UK residents regularly use\u00a0apps and websites in the Sharing\u00a0Economy.</p>\n<p style=\"text-align: justify;\">In this issue of SEEbtm, we investigate\u00a0how much is the sharing economy\u00a0involved in event planning in\u00a0SEE region. The survey included\u00a0professionals\u00a0in the MICE industry \u2013\u00a0coming from hotels, agencies,\u00a0convention\u00a0bureaus, companies,\u00a0non-governmental organizations,\u00a0and ministries\u00a0\u2013 mostly working in\u00a0Serbia\u00a0and Croatia.</p>\n<p style=\"text-align: justify;\">The responses given by the survey\u00a0participants indicate that attention\u00a0is paid to the cost of employees coming\u00a0to work (60%), including also\u00a0those who <strong>sometimes use the concept\u00a0of sharing transport means\u00a0(32%), as well as those who do that\u00a0all the time (28%) </strong>(<em>chart 1</em>).</p>\n<figure id=\"attachment_28656\" aria-describedby=\"caption-attachment-28656\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-1.png\"><img class=\"size-full wp-image-28656\" src=\"https://www.seebtm.com/wp-content/uploads/chart-1.png\" alt=\"chart 1\" width=\"850\" height=\"474\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-1.png 850w, https://www.seebtm.com/wp-content/uploads/chart-1-300x167.png 300w, https://www.seebtm.com/wp-content/uploads/chart-1-768x428.png 768w, https://www.seebtm.com/wp-content/uploads/chart-1-696x388.png 696w, https://www.seebtm.com/wp-content/uploads/chart-1-753x420.png 753w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28656\" class=\"wp-caption-text\">chart 1</figcaption></figure>\n<p style=\"text-align: justify;\">The same concept is used even more\u00a0when planning an event, as much\u00a0as in 67% of cases.</p>\n<p style=\"text-align: justify;\">Most often, attendees\u00a0are provided\u00a0with shared transport, and if cars\u00a0are used, they share means of transport,\u00a0making sure that no seats are\u00a0wasted instead of people going by\u00a0themselves, except of course when\u00a0organization requires otherwise (for\u00a0lecturers, VIP guests, etc.).<br />\nWhat is important and interesting\u00a0to note is that the majority of international congresses, on their web\u00a0sites, now on the page\u00a0How to get\u00a0there or Transportation, in addition\u00a0to the standard options of public\u00a0transport and plane, <strong>includes the\u00a0possibility of car sharing</strong> with some\u00a0other participant of the Congress.</p>\n<p style=\"text-align: justify;\">When it comes to sharing equipment\u00a0(<em>chart 2</em>), local event planners don\u2019t\u00a0make it a habit. Namely, <strong>64% of them\u00a0didn\u2019t or at least not yet shared\u00a0equipment at their events.\u00a0</strong>This has been done several times so\u00a0far by 20% of the survey participants,\u00a0while 16% of them already do it\u00a0on regular basis.</p>\n<figure id=\"attachment_28657\" aria-describedby=\"caption-attachment-28657\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-2.png\"><img class=\"size-full wp-image-28657\" src=\"https://www.seebtm.com/wp-content/uploads/chart-2.png\" alt=\"chart 2\" width=\"850\" height=\"479\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-2.png 850w, https://www.seebtm.com/wp-content/uploads/chart-2-300x169.png 300w, https://www.seebtm.com/wp-content/uploads/chart-2-768x433.png 768w, https://www.seebtm.com/wp-content/uploads/chart-2-696x392.png 696w, https://www.seebtm.com/wp-content/uploads/chart-2-745x420.png 745w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28657\" class=\"wp-caption-text\">chart 2</figcaption></figure>\n<p style=\"text-align: justify;\">Sharing event decorations is even\u00a0more inconvenient in practice\u00a0(<em>chart 3</em>), although the percentage\u00a0of those who have managed to\u00a0apply this concept and save both\u00a0time and money this way is not\u00a0insignificant (29.2%).</p>\n<p style=\"text-align: justify;\"><strong>As for sharing supplies like furniture</strong>\u00a0or, for example, chairs or\u00a0barstools needed for larger events\u00a0(which happens\u00a0frequently), <strong>the\u00a0case is dif\u00adferent \u2013 as much as 45%\u00a0find solutions to this issue through\u00a0good collaboration or borrowing\u00a0equipment\u00a0from associates or\u00a0colleagues</strong> (<em>chart 4</em>).</p>\n<p style=\"text-align: justify;\">Another instance of applying the\u00a0smart concept of sharing in event\u00a0planning noted by the respondents\u00a0is<strong> collaborating with local communities\u00a0and tourism organizations</strong>.</p>\n<p style=\"text-align: justify;\">Of course, in this area, the focus is\u00a0mainly on sharing resources (services,\u00a0education, venues, or transportation),\u00a0when activities are synergic\u00a0and benefit both parties, without\u00a0the competitive element.</p>\n<figure id=\"attachment_28658\" aria-describedby=\"caption-attachment-28658\" style=\"width: 850px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-3.png\"><img class=\"size-full wp-image-28658\" src=\"https://www.seebtm.com/wp-content/uploads/chart-3.png\" alt=\"chart 3\" width=\"850\" height=\"474\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-3.png 850w, https://www.seebtm.com/wp-content/uploads/chart-3-300x167.png 300w, https://www.seebtm.com/wp-content/uploads/chart-3-768x428.png 768w, https://www.seebtm.com/wp-content/uploads/chart-3-696x388.png 696w, https://www.seebtm.com/wp-content/uploads/chart-3-753x420.png 753w\" sizes=\"(max-width: 850px) 100vw, 850px\" /></a><figcaption id=\"caption-attachment-28658\" class=\"wp-caption-text\">chart 3</figcaption></figure>\n<p style=\"text-align: justify;\">\nWhen organizing events that address\u00a0similar issues, non-governmental\u00a0organizations, for example, try\u00a0to involve other organizations that\u00a0share their values, and therefore\u00a0also resources (venue, skills, etc.).</p>\n<p style=\"text-align: justify;\">As for the global hype for Airbnb\u00a0accommodation\u00a0services, here \u2013\u00a0among the professionals in the\u00a0MICE industry \u2013 the trend is far\u00a0from widespread but also not negligible.<br />\nHowever, <strong>only 7.6% use the service\u00a0frequently, while 77% haven\u2019t or\u00a0not yet used Airbnb\u2019s services for\u00a0business travel</strong> (<em>chart 6</em>).</p>\n<p style=\"text-align: justify;\">There\u2019s a slight difference between\u00a0business and personal travels.\u00a0When it comes to personal travel,\u00a0Airbnb services are somewhat more\u00a0common \u2013 they\u2019re used in 26.9%\u00a0of cases compared with 23% when\u00a0travelling on business.</p>\n<figure id=\"attachment_28660\" aria-describedby=\"caption-attachment-28660\" style=\"width: 851px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-4.png\"><img class=\"size-full wp-image-28660\" src=\"https://www.seebtm.com/wp-content/uploads/chart-4.png\" alt=\"chart 4\" width=\"851\" height=\"456\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-4.png 851w, https://www.seebtm.com/wp-content/uploads/chart-4-300x161.png 300w, https://www.seebtm.com/wp-content/uploads/chart-4-768x412.png 768w, https://www.seebtm.com/wp-content/uploads/chart-4-696x373.png 696w, https://www.seebtm.com/wp-content/uploads/chart-4-784x420.png 784w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></a><figcaption id=\"caption-attachment-28660\" class=\"wp-caption-text\">chart 4</figcaption></figure>\n<p style=\"text-align: justify;\">\nAs reported by the survey participants,\u00a0the main issue in applying\u00a0the sharing economy in business\u00a0is <strong>uncertain quality (27.8% of respondents),\u00a0as well as the subject of\u00a0security (16.7%)</strong> (<em>chart 5</em>).</p>\n<p style=\"text-align: justify;\">We could also say that the number\u00a0of those not familiar with the concept\u00a0is considerable, as 27.8% of\u00a0the participants responded that the\u00a0approach never crossed their mind.<br />\nIt is safe to say that sharing economy\u00a0found its place in event planning\u00a0primarily in the sphere of equipment\u00a0sharing \u2013 furniture, such as\u00a0conference chairs, bar tables, etc.</p>\n<p style=\"text-align: justify;\">This is partially due to the lowest\u00a0risk upon using and possible damage.\u00a0Technical equipment and\u00a0decoration sharing is still timidly\u00a0used, but we can expect its growth,\u00a0once these practices get more\u00a0elaborated.<br />\nFor example, decorators and people\u00a0from the technical sector may offer\u00a0the option of sharing with other\u00a0planners, with suitable types of\u00a0decoration and equipment.</p>\n<figure id=\"attachment_28661\" aria-describedby=\"caption-attachment-28661\" style=\"width: 851px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-5.png\"><img class=\"size-full wp-image-28661\" src=\"https://www.seebtm.com/wp-content/uploads/chart-5.png\" alt=\"chart 5\" width=\"851\" height=\"455\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-5.png 851w, https://www.seebtm.com/wp-content/uploads/chart-5-300x160.png 300w, https://www.seebtm.com/wp-content/uploads/chart-5-768x411.png 768w, https://www.seebtm.com/wp-content/uploads/chart-5-696x372.png 696w, https://www.seebtm.com/wp-content/uploads/chart-5-786x420.png 786w\" sizes=\"(max-width: 851px) 100vw, 851px\" /></a><figcaption id=\"caption-attachment-28661\" class=\"wp-caption-text\">chart 5</figcaption></figure>\n<p style=\"text-align: justify;\">Meanwhile, economic and environmental\u00a0awareness on vehicle sharing\u00a0is, surely, yet to grow.<br />\nSo in the future, majority of companies\u00a0will have established transportation\u00a0sharing routines, whilst when\u00a0business trips and transportation\u00a0for events are in question, we can\u00a0positively say that they already have\u00a0established routines.</p>\n<p style=\"text-align: justify;\">Maybe the number of those who\u00a0have individual transportation organized\u00a0just for them in cases which\u00a0are not high priority, will decrease.<br />\nThis is more connected to the local\u00a0and social legacy of events, but in\u00a0the future, the awareness\u00a0on the\u00a0food left over after events\u00a0is to be,\u00a0and will be, raised. There should\u00a0be a predefined plan on donation\u00a0of the food left from lunches, gala\u00a0dinners, etc.<br />\nNormally, we are talking about dozens\u00a0of kilos of food.</p>\n<figure id=\"attachment_28659\" aria-describedby=\"caption-attachment-28659\" style=\"width: 800px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/chart-6.png\"><img class=\"size-full wp-image-28659\" src=\"https://www.seebtm.com/wp-content/uploads/chart-6.png\" alt=\"chart 6\" width=\"800\" height=\"285\" srcset=\"https://www.seebtm.com/wp-content/uploads/chart-6.png 800w, https://www.seebtm.com/wp-content/uploads/chart-6-300x107.png 300w, https://www.seebtm.com/wp-content/uploads/chart-6-768x274.png 768w, https://www.seebtm.com/wp-content/uploads/chart-6-696x248.png 696w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><figcaption id=\"caption-attachment-28659\" class=\"wp-caption-text\">chart 6</figcaption></figure>\n<p style=\"text-align: justify;\">As far as Airbnb accommodation is\u00a0concerned, for now, their services\u00a0are not widely used in this region,\u00a0especially not for corporate travels,\u00a0so there is still no fear that this\u00a0platform\u00a0will have some greater\u00a0influence\u00a0on the hotels in the region.</p>\n<p style=\"text-align: justify;\">Yet, this trend shook up the global\u00a0hotel industry therefore we recommend\u00a0to carefully monitor the\u00a0movement of this trend.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/applying-sharing-economy-event-planning/\">Applying the Sharing Economy in Event Planning</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Although the concept is not a novel one, last few years saw much talk about\u00a0the sharing economy. Here sharing or renting replace buying (accommodation,\u00a0equipment, devices, transportation, and the like) for the purpose of cutting\u00a0costs. Companies such as Airbnb, Uber, SnapGoods, and others are actually\u00a0pioneers of the concept.\nPwC predicts that by 2025 the global\u00a0Sharing Economy will be worth\u00a0$335 billion. The UK is considered\u00a0to be the European capital of the\u00a0sharing economy, accounting for\u00a01 in 10 of the companies in this sector,\u00a0and as Ipsos Mori found, 18.5\u00a0million UK residents regularly use\u00a0apps and websites in the Sharing\u00a0Economy.\nIn this issue of SEEbtm, we investigate\u00a0how much is the sharing economy\u00a0involved in event planning in\u00a0SEE region. The survey included\u00a0professionals\u00a0in the MICE industry \u2013\u00a0coming from hotels, agencies,\u00a0convention\u00a0bureaus, companies,\u00a0non-governmental organizations,\u00a0and ministries\u00a0\u2013 mostly working in\u00a0Serbia\u00a0and Croatia.\nThe responses given by the survey\u00a0participants indicate that attention\u00a0is paid to the cost of employees coming\u00a0to work (60%), including also\u00a0those who sometimes use the concept\u00a0of sharing transport means\u00a0(32%), as well as those who do that\u00a0all the time (28%) (chart 1).\nchart 1\nThe same concept is used even more\u00a0when planning an event, as much\u00a0as in 67% of cases.\nMost often, attendees\u00a0are provided\u00a0with shared transport, and if cars\u00a0are used, they share means of transport,\u00a0making sure that no seats are\u00a0wasted instead of people going by\u00a0themselves, except of course when\u00a0organization requires otherwise (for\u00a0lecturers, VIP guests, etc.).\nWhat is important and interesting\u00a0to note is that the majority of international congresses, on their web\u00a0sites, now on the page\u00a0How to get\u00a0there or Transportation, in addition\u00a0to the standard options of public\u00a0transport and plane, includes the\u00a0possibility of car sharing with some\u00a0other participant of the Congress.\nWhen it comes to sharing equipment\u00a0(chart 2), local event planners don\u2019t\u00a0make it a habit. Namely, 64% of them\u00a0didn\u2019t or at least not yet shared\u00a0equipment at their events.\u00a0This has been done several times so\u00a0far by 20% of the survey participants,\u00a0while 16% of them already do it\u00a0on regular basis.\nchart 2\nSharing event decorations is even\u00a0more inconvenient in practice\u00a0(chart 3), although the percentage\u00a0of those who have managed to\u00a0apply this concept and save both\u00a0time and money this way is not\u00a0insignificant (29.2%).\nAs for sharing supplies like furniture\u00a0or, for example, chairs or\u00a0barstools needed for larger events\u00a0(which happens\u00a0frequently), the\u00a0case is dif\u00adferent \u2013 as much as 45%\u00a0find solutions to this issue through\u00a0good collaboration or borrowing\u00a0equipment\u00a0from associates or\u00a0colleagues (chart 4).\nAnother instance of applying the\u00a0smart concept of sharing in event\u00a0planning noted by the respondents\u00a0is collaborating with local communities\u00a0and tourism organizations.\nOf course, in this area, the focus is\u00a0mainly on sharing resources (services,\u00a0education, venues, or transportation),\u00a0when activities are synergic\u00a0and benefit both parties, without\u00a0the competitive element.\nchart 3\n\nWhen organizing events that address\u00a0similar issues, non-governmental\u00a0organizations, for example, try\u00a0to involve other organizations that\u00a0share their values, and therefore\u00a0also resources (venue, skills, etc.).\nAs for the global hype for Airbnb\u00a0accommodation\u00a0services, here \u2013\u00a0among the professionals in the\u00a0MICE industry \u2013 the trend is far\u00a0from widespread but also not negligible.\nHowever, only 7.6% use the service\u00a0frequently, while 77% haven\u2019t or\u00a0not yet used Airbnb\u2019s services for\u00a0business travel (chart 6).\nThere\u2019s a slight difference between\u00a0business and personal travels.\u00a0When it comes to personal travel,\u00a0Airbnb services are somewhat more\u00a0common \u2013 they\u2019re used in 26.9%\u00a0of cases compared with 23% when\u00a0travelling on business.\nchart 4\n\nAs reported by the survey participants,\u00a0the main issue in applying\u00a0the sharing economy in business\u00a0is uncertain quality (27.8% of respondents),\u00a0as well as the subject of\u00a0security (16.7%) (chart 5).\nWe could also say that the number\u00a0of those not familiar with the concept\u00a0is considerable, as 27.8% of\u00a0the participants responded that the\u00a0approach never crossed their mind.\nIt is safe to say that sharing economy\u00a0found its place in event planning\u00a0primarily in the sphere of equipment\u00a0sharing \u2013 furniture, such as\u00a0conference chairs, bar tables, etc.\nThis is partially due to the lowest\u00a0risk upon using and possible damage.\u00a0Technical equipment and\u00a0decoration sharing is still timidly\u00a0used, but we can expect its growth,\u00a0once these practices get more\u00a0elaborated.\nFor example, decorators and people\u00a0from the technical sector may offer\u00a0the option of sharing with other\u00a0planners, with suitable types of\u00a0decoration and equipment.\nchart 5\nMeanwhile, economic and environmental\u00a0awareness on vehicle sharing\u00a0is, surely, yet to grow.\nSo in the future, majority of companies\u00a0will have established transportation\u00a0sharing routines, whilst when\u00a0business trips and transportation\u00a0for events are in question, we can\u00a0positively say that they already have\u00a0established routines.\nMaybe the number of those who\u00a0have individual transportation organized\u00a0just for them in cases which\u00a0are not high priority, will decrease.\nThis is more connected to the local\u00a0and social legacy of events, but in\u00a0the future, the awareness\u00a0on the\u00a0food left over after events\u00a0is to be,\u00a0and will be, raised. There should\u00a0be a predefined plan on donation\u00a0of the food left from lunches, gala\u00a0dinners, etc.\nNormally, we are talking about dozens\u00a0of kilos of food.\nchart 6\nAs far as Airbnb accommodation is\u00a0concerned, for now, their services\u00a0are not widely used in this region,\u00a0especially not for corporate travels,\u00a0so there is still no fear that this\u00a0platform\u00a0will have some greater\u00a0influence\u00a0on the hotels in the region.\nYet, this trend shook up the global\u00a0hotel industry therefore we recommend\u00a0to carefully monitor the\u00a0movement of this trend.\nThe post Applying the Sharing Economy in Event Planning appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2016-07-08T13:58:31+02:00",
            "date_modified": "2016-07-08T13:58:31+02:00",
            "author": {
                "name": "Miona Milic",
                "url": "https://www.seebtm.com/en/author/miona/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/anketa-ekonomija-deljenja.png",
            "tags": [
                "event organization",
                "event planning",
                "MICE",
                "reserach",
                "Statistics"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/how-to-organize-an-event-in-south-east-europe/",
            "url": "https://www.seebtm.com/en/how-to-organize-an-event-in-south-east-europe/",
            "title": "How to organize an event in South East Europe?",
            "content_html": "<h1 style=\"text-align: justify;\"><em>When organizing an event many planners have to make important and not easy decisions, such as choosing a right destination, hotel, venue or an agency, checking out are there direct flights from their delegate\u2019s locations to those destinations, and so on. Of course, they need to negotiate and make agreements with local suppliers.</em></h1>\n<p style=\"text-align: justify;\">During the whole process event planners also have to make sure to stay within the budget and time frame. We can all agree that this is not an easy job.</p>\n<figure id=\"attachment_27023\" aria-describedby=\"caption-attachment-27023\" style=\"width: 220px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview.jpg\"><img class=\"wp-image-27023\" src=\"https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview.jpg\" alt=\"SEEmice.com\" width=\"220\" height=\"433\" srcset=\"https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview.jpg 270w, https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview-152x300.jpg 152w, https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview-181x357.jpg 181w, https://www.seebtm.com/wp-content/uploads/SEEmice-mobileview-245x483.jpg 245w\" sizes=\"(max-width: 220px) 100vw, 220px\" /></a><figcaption id=\"caption-attachment-27023\" class=\"wp-caption-text\">SEEmice.com</figcaption></figure>\n<p style=\"text-align: justify;\">In order to help event planners with choosing the best destination and\u00a0 finding the right venue in Serbia, Croatia, Slovenia, Montenegro, Bulgaria, Romania,&#8230; \u2013 in South East Europe in one word, portal <a href=\"http://www.SEEmice.com\" target=\"_blank\" rel=\"noopener\">www.SEEmice.com</a> was established 9 years ago. And today, <a href=\"http://www.SEEmice.com\" target=\"_blank\" rel=\"noopener\">www.SEEmice.com</a>, with over 230 meeting suppliers, remains the\u00a0leading online tool in South East Europe for event planning.</p>\n<p style=\"text-align: justify;\">SEEmice.com, together with its sister website <a href=\"http://www.kongresniturizam.com\" target=\"_blank\" rel=\"noopener\">www.kongresniturizam.com</a>, for almost 10 years successfully connects event organizers \u2013 buyers with meeting suppliers in South East Europe. Today, many of the respective companies, such as Astra Zeneca, Henkel, Bosch, Berlin-Chemie, Strabag etc., are regular users of this websites.</p>\n<p style=\"text-align: justify;\"><span style=\"color: #99cc00;\"><strong>Search is everything, just looking is nothing</strong></span></p>\n<h3 style=\"text-align: justify;\"><em>In order to fulfill the needs of #eventprofs SEEmice.com was continuously improved during the years, and latest was at the end of 2015, when it was completely redesigned and made responsive on all devices.</em></h3>\n<p style=\"text-align: justify;\">Presentations of destinations, hotels, venues and agencies are enriched and made according to the event planners standards.</p>\n<p style=\"text-align: justify;\">With all-time updated and all-in-one-place presentations of previously checked hotels, venues and suppliers, finding the best location and venue for the event is very easy.</p>\n<p style=\"text-align: justify;\">Thanks to multi-criteria search options, every user of the portal has the easiest way to find the best choice, according to their needs.</p>\n<p>Organizers can use <strong>QUICK SEARCH</strong> to find what they need in just one click. For fine tuning, they can go to the <strong>DETAILED SEARCH</strong>.</p>\n<p>Also, on HOME page there is an option to just click on type of the venue or service that they need, and the results will be shown in broad listing.</p>\n<figure id=\"attachment_27016\" aria-describedby=\"caption-attachment-27016\" style=\"width: 828px\" class=\"wp-caption aligncenter\"><a href=\"https://www.seebtm.com/wp-content/uploads/seemice_cover_012.jpg\"><img class=\"wp-image-27016 size-full\" title=\"SEEmice.com\" src=\"https://www.seebtm.com/wp-content/uploads/seemice_cover_012.jpg\" alt=\"SEEmice.com\" width=\"828\" height=\"315\" srcset=\"https://www.seebtm.com/wp-content/uploads/seemice_cover_012.jpg 828w, https://www.seebtm.com/wp-content/uploads/seemice_cover_012-300x114.jpg 300w, https://www.seebtm.com/wp-content/uploads/seemice_cover_012-700x266.jpg 700w\" sizes=\"(max-width: 828px) 100vw, 828px\" /></a><figcaption id=\"caption-attachment-27016\" class=\"wp-caption-text\">SEEmice.com</figcaption></figure>\n<p style=\"text-align: justify;\">After the search, users may add their favorites to <strong>MY SELECTION</strong> and SEND them <a href=\"http://www.seemice.com/RFP\" target=\"_blank\" rel=\"noopener\">RF</a>\u00a0(separately or one RFP for all selected). Those RFPs goes directly to the suppliers, with notification that they contact them via <strong>SEEmice.com</strong>.\u00a0This gives them benefits with obligation of fast response and guaranteed best-price at the moment. And for SEEmice.com team this gives the evidence that they are doing job right.</p>\n<p>Thanks to the <strong><a href=\"http://www.seemice.com/Find/Flight\" target=\"_blank\" rel=\"noopener\">SEARCH FLIGHTS</a></strong> planners can find out in which country of\u00a0<strong>South East Europe</strong>\u00a0exists\u00a0<strong>DIRECT FLIGHTS\u00a0</strong>from delegate destinations!</p>\n<p>If planners don\u2019t have time to search suppliers by themselves, they can always contact the <a href=\"http://www.seemice.com/Page/contact\" target=\"_blank\" rel=\"noopener\">team of SEEmice.com</a> on <a href=\"mailto:office@seemice.com\" target=\"_blank\" rel=\"noopener\">office@seemice.com</a>, which will help them and provide the best offers which will satisfy their needs.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/how-to-organize-an-event-in-south-east-europe/\">How to organize an event in South East Europe?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "When organizing an event many planners have to make important and not easy decisions, such as choosing a right destination, hotel, venue or an agency, checking out are there direct flights from their delegate\u2019s locations to those destinations, and so on. Of course, they need to negotiate and make agreements with local suppliers.\nDuring the whole process event planners also have to make sure to stay within the budget and time frame. We can all agree that this is not an easy job.\nSEEmice.com\nIn order to help event planners with choosing the best destination and\u00a0 finding the right venue in Serbia, Croatia, Slovenia, Montenegro, Bulgaria, Romania,&#8230; \u2013 in South East Europe in one word, portal www.SEEmice.com was established 9 years ago. And today, www.SEEmice.com, with over 230 meeting suppliers, remains the\u00a0leading online tool in South East Europe for event planning.\nSEEmice.com, together with its sister website www.kongresniturizam.com, for almost 10 years successfully connects event organizers \u2013 buyers with meeting suppliers in South East Europe. Today, many of the respective companies, such as Astra Zeneca, Henkel, Bosch, Berlin-Chemie, Strabag etc., are regular users of this websites.\nSearch is everything, just looking is nothing\nIn order to fulfill the needs of #eventprofs SEEmice.com was continuously improved during the years, and latest was at the end of 2015, when it was completely redesigned and made responsive on all devices.\nPresentations of destinations, hotels, venues and agencies are enriched and made according to the event planners standards.\nWith all-time updated and all-in-one-place presentations of previously checked hotels, venues and suppliers, finding the best location and venue for the event is very easy.\nThanks to multi-criteria search options, every user of the portal has the easiest way to find the best choice, according to their needs.\nOrganizers can use QUICK SEARCH to find what they need in just one click. For fine tuning, they can go to the DETAILED SEARCH.\nAlso, on HOME page there is an option to just click on type of the venue or service that they need, and the results will be shown in broad listing.\nSEEmice.com\nAfter the search, users may add their favorites to MY SELECTION and SEND them RF\u00a0(separately or one RFP for all selected). Those RFPs goes directly to the suppliers, with notification that they contact them via SEEmice.com.\u00a0This gives them benefits with obligation of fast response and guaranteed best-price at the moment. And for SEEmice.com team this gives the evidence that they are doing job right.\nThanks to the SEARCH FLIGHTS planners can find out in which country of\u00a0South East Europe\u00a0exists\u00a0DIRECT FLIGHTS\u00a0from delegate destinations!\nIf planners don\u2019t have time to search suppliers by themselves, they can always contact the team of SEEmice.com on office@seemice.com, which will help them and provide the best offers which will satisfy their needs.\nThe post How to organize an event in South East Europe? appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-12-18T14:39:41+01:00",
            "date_modified": "2017-12-18T12:01:07+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/seemice_cover_012.jpg",
            "tags": [
                "event planners",
                "event planning",
                "meetings industry",
                "seemice.com",
                "south east europe",
                "Hot topics"
            ]
        }
    ]
}