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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
    "items": [
        {
            "id": "https://www.seebtm.com/en/how-to-be-a-successful-event-planner/",
            "url": "https://www.seebtm.com/en/how-to-be-a-successful-event-planner/",
            "title": "How to Be a Successful Event Planner?",
            "content_html": "<h1>Every business is characterized by the key attributes and skills that one need to possess and improve in order to perform such a business successfully. This edition will be focused on our research of which attributes and skills make a successful event organizer.</h1>\n<p>How to avoid common mistakes? And if those occur, how to solve them? What advice to give to young colleagues? We asked these questions the experienced regional event professionals from companies, hotels and agencies.</p>\n<p>If you are wondering what features you need to be successful in the business of event organizing, most importantly, for a start, is that you are <strong>kind and patient.</strong> Sociability, understanding of needs, attentiveness and a skill of establishing good relations with people<br />\nare, in general, important in all aspects of event management. Participants in the survey emphasize the <strong>passion, enthusiasm and energy </strong>in this business. Without these qualities, it can happen that you quickly \u201cburn out\u201d. Almost equally important is that you are <strong>reliable, consistent and self-confident</strong>, confident in your abilities and your performance, which will further help you to be able to <strong>make decisions quickly</strong>, which is one of the skills that the participants in this survey indicated as a priority.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335.jpg\"><img class=\"alignnone size-full wp-image-32162\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-where-when-who-what-why-h-66887335-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a>If you work in a company and you are <em><strong><a href=\"https://www.seebtm.com/every-event-is-like-building-a-puzzle/?lang=en\">responsible for the event organization</a></strong></em>, it is necessary to handle all the information related to the event, to know its goal, to understand it \u2013 so as to make sure of what you are doing and requiring further in the chain of the organization processes. Also, if you work in a hotel or some other venue, it is necessary to know the premises themselves as \u201cyour pocket\u201d, their surface, capacities, possibilities of adaptation and the like. The more detailed, the better.</p>\n<p>The next issue of importance is that you are <strong>flexible</strong> to the requirements and <strong>adaptive</strong> to the current or newly emerging situations, which further has to do with empathy and<em><strong> <a href=\"https://www.seebtm.com/develop-a-skill-to-understand-yourself-and-others/?lang=en\">needs understanding</a></strong></em>, but also patience, as mentioned at the beginning. In order to be engaged in this work, you certainly need to be <strong>creative</strong> as well, which you will often need for the purpose of creating something unique, or perhaps for solving some problems, or to offset the budget deficit. <strong>Precision, accuracy, being organized and skilled</strong> are some of the qualities without which you will not stay long in the business of event planners.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-2.jpg\"><img class=\"alignnone size-full wp-image-32158\" src=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-2.jpg\" alt=\"\" width=\"1786\" height=\"988\" srcset=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-2.jpg 1786w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-300x166.jpg 300w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-768x425.jpg 768w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-1024x566.jpg 1024w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-696x385.jpg 696w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-1068x591.jpg 1068w, https://www.seebtm.com/wp-content/uploads/istrazivanje-2-759x420.jpg 759w\" sizes=\"(max-width: 1786px) 100vw, 1786px\" /></a>As for the skills, the highest position belongs to the <strong><em><a href=\"https://www.seebtm.com/the-importance-and-the-role-of-communication-in-the-organization-of-events/?lang=en\">communication skill</a></em>, listening to speakers and accurate transmission of information.</strong> The next important one is the <strong>resourcefulness</strong>, as well as <strong>the ability to set and then achieve the goals.</strong> Without <strong>organizational skills,</strong> those would be difficult to achieve. Negotiating skills are also important in this business, as well as <strong>the ability to take all parts of the business as a whole,</strong> or, in sport terms, it is necessary to have a good overview of the game, but also to be a team player.</p>\n<p>When planning the event, which usually lasts longer than its realization, the event professionals who participated the survey believe that the most important is <strong>to well</strong><br />\n<strong>design and set up a goal</strong>, and, accordingly, create the content, make a strategy and plan, as well as well choose the associates, then <strong>clearly define the offers, service and conditions. Timely agree on and confirm the venue</strong> as well as <strong>the list of participants</strong>, and <strong>always have a plan B.</strong> A detailed plan and the overview of all activities with precisely defined deadlines for each phase of planning the event, but, at the same time, one should take into account not to miss to keep the track of the general picture.</p>\n<h4><a href=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-5.jpg\"><img class=\"alignnone size-full wp-image-32159\" src=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-5.jpg\" alt=\"\" width=\"1822\" height=\"987\" srcset=\"https://www.seebtm.com/wp-content/uploads/istrazivanje-5.jpg 1822w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-300x163.jpg 300w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-768x416.jpg 768w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-1024x555.jpg 1024w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-696x377.jpg 696w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-1068x579.jpg 1068w, https://www.seebtm.com/wp-content/uploads/istrazivanje-5-775x420.jpg 775w\" sizes=\"(max-width: 1822px) 100vw, 1822px\" /></a><strong>The most common errors of the event planners</strong></h4>\n<p>As stated by the event professionals who participated in this survey, the most common mistakes result from a<strong> poor communication, failure to envisage a risk, insufficient</strong><br />\n<strong>elaboration of the event or necessary details and timely manner.</strong> Therefore, the most common mistakes are the following:</p>\n<p><em>\u00b7 Lack of understanding with the client \u2013 the client thinks of and considers included some of the services or conditions, while the planner does not check those or is not sufficiently clear during the bidding (verbal and/or written)</em><br />\n<em>\u00b7 Failure to envisage a crisis situation or risk</em><br />\n<em>\u00b7 An unknown number of people attending the event</em><br />\n<em>\u00b7 Lack of knowledge about the target groups</em><br />\n<em>\u00b7 Inattention to details</em><br />\n<em>\u00b7 The information not being forwarded in due time</em><br />\n<em>\u00b7 Do things at the last minute</em><br />\n<em>\u00b7 Managing the activities orally, without a plan</em></p>\n<p>Unforeseen situations in practice, even with the detailed planning, yet occur from time to time. In such a case, resourcefulness, calmness and flexibility comes into play, and we convey to you a couple of examples from personal experience of event professionals from a hotel.</p>\n<p><span style=\"color: #3366ff;\"><em><strong>Vesna Vlatkovic, Marketing &amp; PR Manager, <span style=\"color: #800080;\"><a style=\"color: #800080;\" href=\"http://www.seemice.com/Hotel/hotel-izvor-arandjelovac\">A Hoteli</a></span></strong></em></span></p>\n<p><span style=\"color: #3366ff;\"><em>I was a guest speaker at a meeting where the technique \u201cfailed\u201d, and, instead of a planned PP presentation, I said to the listeners: \u201cAs I know that, when communicating with the customers, you have nothing but yourself, I will turn off the computer now and show you that I can convince you with only the words\u201d. It was one of my best speeches because my adrenalin phase \u201cforced\u201d me to give my best.</em></span></p>\n<p><span style=\"color: #3366ff;\"><em><strong>Bojana Kuzmanovic, Manager of the Sector for Congresses and Meetings,</strong> <span style=\"color: #800080;\"><strong><a style=\"color: #800080;\" href=\"http://www.seemice.com/Hotel/mk-grand-hotel-spa-kopaonik\">MK Resort</a></strong></span></em></span></p>\n<p><span style=\"color: #3366ff;\"><em>Problems are solved by a quick reaction and finding an alternative solution. For example, when a video screen in a hall broke, guests were invited to a cocktail while the other hall was set up, in order to continue the smooth running of the program.</em></span></p>\n<p><strong><span style=\"color: #3366ff;\"><em>Ranka Gismondi, Event Manager, Milenij Hotels</em></span></strong></p>\n<p><span style=\"color: #3366ff;\"><em>In the midst of a great outdoor event, it unexpectedly began to downpour and a heavy rain; with a very professional and capable team of colleagues who were involved in the event, I quickly reacted, and the event was moved into the interior, and, within 10 minutes, I agreed an alternative (plan B) with the performers in order to get the whole thing done the best possible in almost the worst possible circumstances at the moment.</em></span></p>\n<h4><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-174172933.jpg\"><img class=\"alignnone size-full wp-image-32163\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-174172933.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-174172933.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-174172933-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a><strong>Tips for young colleagues</strong></h4>\n<p>It is said, for a reason, that a good advice is gold worth. Experienced event professionals who participated in this study were kind enough to share with us the tips they have for young colleagues. We bring you some of those.</p>\n<p>\u00b7 Patience <img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/263a.png\" alt=\"\u263a\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /><br />\n\u00b7 Continuously improve your listening skill. Not just to find out what the client is saying, but what he wants as well.<br />\n\u00b7 There is no second chance.<br />\n\u00b7 It can never happen to have them ALL satisfied.<br />\n\u00b7 Patience and knowing that people are different.<br />\n\u00b7 Take great care of details and make sure that a lot of things are not meant to be accompanying the event.<br />\n\u00b7 It is important that, in addition to a good event, one should know whom it is intended for; how to get to the target group, and in which manner to measure the effects of the event.<br />\n\u00b7 Make sure you are well informed before you start the project realization and be persistent with your strong attitudes, but certainly do not let your ego and inflexibility slow down your personal and professional development.<br />\n\u00b7 Consistency and fairness to people you work with will maybe be of use for you ever more than the budget you have.<br />\n\u00b7 This is a very stressful job (and to find out how to fight the stress, read the article <em><strong><a href=\"https://www.seebtm.com/how-to-deal-with-stress-in-the-event-planning-industry/?lang=en\">How to Deal With Stress in the Event Planning Industry</a></strong></em>) and people often do not understand that, and take the business of an event manager as a kind of \u201centertainment\u201d. This is a job where you are satisfied only after the event on which all other have a good \u201cfun\u201d, as a result of your work.<br />\n\u00b7 Every mistake should be taken as a lesson learned. You should not let mistakes discourage you, but you should take those as a lesson to learn from.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/how-to-be-a-successful-event-planner/\">How to Be a Successful Event Planner?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Every business is characterized by the key attributes and skills that one need to possess and improve in order to perform such a business successfully. This edition will be focused on our research of which attributes and skills make a successful event organizer.\nHow to avoid common mistakes? And if those occur, how to solve them? What advice to give to young colleagues? We asked these questions the experienced regional event professionals from companies, hotels and agencies.\nIf you are wondering what features you need to be successful in the business of event organizing, most importantly, for a start, is that you are kind and patient. Sociability, understanding of needs, attentiveness and a skill of establishing good relations with people\nare, in general, important in all aspects of event management. Participants in the survey emphasize the passion, enthusiasm and energy in this business. Without these qualities, it can happen that you quickly \u201cburn out\u201d. Almost equally important is that you are reliable, consistent and self-confident, confident in your abilities and your performance, which will further help you to be able to make decisions quickly, which is one of the skills that the participants in this survey indicated as a priority.\nIf you work in a company and you are responsible for the event organization, it is necessary to handle all the information related to the event, to know its goal, to understand it \u2013 so as to make sure of what you are doing and requiring further in the chain of the organization processes. Also, if you work in a hotel or some other venue, it is necessary to know the premises themselves as \u201cyour pocket\u201d, their surface, capacities, possibilities of adaptation and the like. The more detailed, the better.\nThe next issue of importance is that you are flexible to the requirements and adaptive to the current or newly emerging situations, which further has to do with empathy and needs understanding, but also patience, as mentioned at the beginning. In order to be engaged in this work, you certainly need to be creative as well, which you will often need for the purpose of creating something unique, or perhaps for solving some problems, or to offset the budget deficit. Precision, accuracy, being organized and skilled are some of the qualities without which you will not stay long in the business of event planners.\nAs for the skills, the highest position belongs to the communication skill, listening to speakers and accurate transmission of information. The next important one is the resourcefulness, as well as the ability to set and then achieve the goals. Without organizational skills, those would be difficult to achieve. Negotiating skills are also important in this business, as well as the ability to take all parts of the business as a whole, or, in sport terms, it is necessary to have a good overview of the game, but also to be a team player.\nWhen planning the event, which usually lasts longer than its realization, the event professionals who participated the survey believe that the most important is to well\ndesign and set up a goal, and, accordingly, create the content, make a strategy and plan, as well as well choose the associates, then clearly define the offers, service and conditions. Timely agree on and confirm the venue as well as the list of participants, and always have a plan B. A detailed plan and the overview of all activities with precisely defined deadlines for each phase of planning the event, but, at the same time, one should take into account not to miss to keep the track of the general picture.\nThe most common errors of the event planners\nAs stated by the event professionals who participated in this survey, the most common mistakes result from a poor communication, failure to envisage a risk, insufficient\nelaboration of the event or necessary details and timely manner. Therefore, the most common mistakes are the following:\n\u00b7 Lack of understanding with the client \u2013 the client thinks of and considers included some of the services or conditions, while the planner does not check those or is not sufficiently clear during the bidding (verbal and/or written)\n\u00b7 Failure to envisage a crisis situation or risk\n\u00b7 An unknown number of people attending the event\n\u00b7 Lack of knowledge about the target groups\n\u00b7 Inattention to details\n\u00b7 The information not being forwarded in due time\n\u00b7 Do things at the last minute\n\u00b7 Managing the activities orally, without a plan\nUnforeseen situations in practice, even with the detailed planning, yet occur from time to time. In such a case, resourcefulness, calmness and flexibility comes into play, and we convey to you a couple of examples from personal experience of event professionals from a hotel.\nVesna Vlatkovic, Marketing &amp; PR Manager, A Hoteli\nI was a guest speaker at a meeting where the technique \u201cfailed\u201d, and, instead of a planned PP presentation, I said to the listeners: \u201cAs I know that, when communicating with the customers, you have nothing but yourself, I will turn off the computer now and show you that I can convince you with only the words\u201d. It was one of my best speeches because my adrenalin phase \u201cforced\u201d me to give my best.\nBojana Kuzmanovic, Manager of the Sector for Congresses and Meetings, MK Resort\nProblems are solved by a quick reaction and finding an alternative solution. For example, when a video screen in a hall broke, guests were invited to a cocktail while the other hall was set up, in order to continue the smooth running of the program.\nRanka Gismondi, Event Manager, Milenij Hotels\nIn the midst of a great outdoor event, it unexpectedly began to downpour and a heavy rain; with a very professional and capable team of colleagues who were involved in the event, I quickly reacted, and the event was moved into the interior, and, within 10 minutes, I agreed an alternative (plan B) with the performers in order to get the whole thing done the best possible in almost the worst possible circumstances at the moment.\nTips for young colleagues\nIt is said, for a reason, that a good advice is gold worth. Experienced event professionals who participated in this study were kind enough to share with us the tips they have for young colleagues. We bring you some of those.\n\u00b7 Patience \n\u00b7 Continuously improve your listening skill. Not just to find out what the client is saying, but what he wants as well.\n\u00b7 There is no second chance.\n\u00b7 It can never happen to have them ALL satisfied.\n\u00b7 Patience and knowing that people are different.\n\u00b7 Take great care of details and make sure that a lot of things are not meant to be accompanying the event.\n\u00b7 It is important that, in addition to a good event, one should know whom it is intended for; how to get to the target group, and in which manner to measure the effects of the event.\n\u00b7 Make sure you are well informed before you start the project realization and be persistent with your strong attitudes, but certainly do not let your ego and inflexibility slow down your personal and professional development.\n\u00b7 Consistency and fairness to people you work with will maybe be of use for you ever more than the budget you have.\n\u00b7 This is a very stressful job (and to find out how to fight the stress, read the article How to Deal With Stress in the Event Planning Industry) and people often do not understand that, and take the business of an event manager as a kind of \u201centertainment\u201d. This is a job where you are satisfied only after the event on which all other have a good \u201cfun\u201d, as a result of your work.\n\u00b7 Every mistake should be taken as a lesson learned. You should not let mistakes discourage you, but you should take those as a lesson to learn from.\nThe post How to Be a Successful Event Planner? appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2017-06-15T11:56:03+02:00",
            "date_modified": "2017-06-16T15:57:17+02:00",
            "author": {
                "name": "Miona Milic",
                "url": "https://www.seebtm.com/en/author/miona/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-7.jpg",
            "tags": [
                "CHARACTERISTICS AND SKILLS",
                "event",
                "event manager",
                "EVENT ORGANIZER",
                "event planner",
                "research",
                "RESEARCH",
                "Statistics"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/what-are-planners-looking-for-when-choosing-venue/",
            "url": "https://www.seebtm.com/en/what-are-planners-looking-for-when-choosing-venue/",
            "title": "WHAT ARE PLANNERS LOOKING FOR WHEN CHOOSING A VENUE?",
            "content_html": "<p style=\"text-align: justify;\"><strong><a href=\"https://www.seebtm.com/wp-content/uploads/rob_davidson.jpg\"><img class=\"alignleft size-medium wp-image-13272\" src=\"https://www.seebtm.com/wp-content/uploads/rob_davidson-200x300.jpg\" alt=\"\" width=\"180\" height=\"270\" srcset=\"https://www.seebtm.com/wp-content/uploads/rob_davidson-200x300.jpg 200w, https://www.seebtm.com/wp-content/uploads/rob_davidson.jpg 427w\" sizes=\"(max-width: 180px) 100vw, 180px\" /></a>By Rob Davidson</strong></p>\n<div style=\"color: #20417f; text-align: justify;\"><strong>How do corporate meeting planners choose the venues where their events are held?</strong></div>\n<p style=\"text-align: justify;\">Before answering that question, it is worth reminding ourselves about the characteristics of the corporate meetings market and why corporate organisations invest their money in holding meetings. Corporate meetings may be defined as gatherings of employees or other stakeholders of commercial organisations. Usually the employees\u2019 attendance is compulsory and the travel, accommodation and catering expenses are funded by their employer.</p>\n<p style=\"text-align: justify;\">Companies &#8211; large and small &#8211; have a number of reasons for organising meetings, but all are in some way linked to their need to <strong>operate effectively</strong> in the field of business.</p>\n<h4 style=\"color: #20417f; text-align: justify;\"><strong>Types of corporate meetings</strong></h4>\n<p style=\"text-align: justify;\">Two types of corporate meeting may be identified:</p>\n<p style=\"text-align: justify;\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Internal meetings</strong> \u2013 for employees</p>\n<p style=\"text-align: justify;\">For example, meetings held for the purpose of training staff in the skills and techniques that they need in order to perform well in the workplace \u2013 selling skills, customer relations skills, information technology skills and so on, depending on the nature of the company\u2019s business.</p>\n<p style=\"text-align: justify;\">Other types of corporate meetings may be arranged with the objective of giving managers the opportunity to discuss the company\u2019s future strategies \u2013 for marketing, expansion, crisis management and so on. Most such meetings are comparatively small (ranging from a handful of employees to several dozen) and last one or two days on average.</p>\n<p style=\"text-align: justify;\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>External meetings</strong> \u2013 for other stakeholders of the company</p>\n<p style=\"text-align: justify;\">For example, shareholders\u2019 meetings, product presentations, press conferences \u2013 where those attending are not direct employees of the company. These may last for only an hour or two.</p>\n<p style=\"text-align: justify;\">An alternative method of classifying corporate events is to categorize them <strong>according to the primary objective</strong> for which the event is being held. Accordingly, the three principal categories are:</p>\n<p style=\"text-align: justify;\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Legal/constitutional</strong>: Internal or external meetings held for the purpose of, for instance, electing company directors or voting on business strategies.</p>\n<p style=\"text-align: justify;\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Commercial</strong>: Events designed directly to boost sales of the company\u2019s products or services. For example, new product presentations to clients or potential clients; or training sessions for members of the company\u2019s sales-force.</p>\n<p style=\"text-align: justify;\">\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <strong>Social:</strong> Events held with the aim of strengthening bonds between staff members or between representatives of the company and its key clients. For example, management retreats, team-building events and corporate hospitality days.</p>\n<div style=\"color: #20417f; text-align: justify;\"><strong><br />\n<a href=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events.jpg\"><img class=\"alignleft size-large wp-image-15923\" src=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events-1024x682.jpg\" alt=\"\" width=\"430\" height=\"286\" srcset=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events-1024x682.jpg 1024w, https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events.jpg 1600w\" sizes=\"(max-width: 430px) 100vw, 430px\" /></a></strong></div>\n<div style=\"color: #20417f; text-align: justify;\"><strong>Why holding meetings off-site?</strong></div>\n<p style=\"text-align: justify;\">However they are classified, corporate events generally have three principal objectives: <strong>to educate</strong>; <strong>to inspire</strong>; and <strong>to provide</strong> the participants with opportunities for <strong>networking</strong> with each other.</p>\n<p style=\"text-align: justify;\">Sometimes, corporate meetings are held in the companies\u2019 own offices, with no need for an external venue of any kind. However, most companies recognise that in the main there are many compelling reasons for holding their meetings off-site. These are:</p>\n<p style=\"text-align: justify;\">&#8211; <strong>a lack of seating capacity</strong> or technical equipment in their own premises (few company offices have facilities and the necessary audio-visual equipment for large meetings)</p>\n<p style=\"text-align: justify;\">&#8211; <strong>the need to give staff a break</strong> from their normal working environment (to help them to focus on the meeting by setting them free from day-to-day work-related distractions; to help them think more creatively, in a different setting)</p>\n<p style=\"text-align: justify;\">&#8211; <strong>the wish to motivate staff</strong> by holding the meeting in an attractive venue, possibly with leisure elements, such as golf or a spa, added</p>\n<p style=\"text-align: justify;\">&#8211;<strong> the need to keep proceedings confidential</strong>, when, for example, sensitive topics, such as redundancies, are under discussion</p>\n<p style=\"text-align: justify;\">&#8211; <strong>the need to meet on \u2018neutral\u2019 grounds</strong>, as, for instance, when representatives from two companies are meeting to discuss a merger or the acquisition of one company by the other.</p>\n<div style=\"color: #20417f; text-align: justify;\"><strong>So, what are corporate meetings planners looking for when they select venues for their events? </strong></div>\n<p style=\"text-align: justify;\">We know that they are increasingly choosing venues on the basis of which ones make the most <strong>strategic sense for their events</strong>. That means that they are thinking in terms of what <strong>advantages venues can bring</strong> to their meetings. Meeting planners are increasingly expecting venues not only to accommodate their events, but also to enhance them in some way, through their design, architecture, atmosphere or history, for example.</p>\n<p style=\"text-align: justify;\">The strategic approach to booking venues for corporate events means that a growing number of corporate meeting planners are taking into account the extent to which venues can reinforce their own organisation\u2019s <strong>brand</strong>.</p>\n<p style=\"text-align: justify;\">Brands are precious to organisations because they can deliver customers\u2019 preference for their products or services, thus increasing sales; they can help attract the best employees; and they can help to build the overall value of the company.</p>\n<p style=\"text-align: justify;\"><a href=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events_2.jpg\"><img class=\"alignright size-full wp-image-15924\" src=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events_2.jpg\" alt=\"\" width=\"336\" height=\"224\" srcset=\"https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events_2.jpg 800w, https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events_2-300x200.jpg 300w\" sizes=\"(max-width: 336px) 100vw, 336px\" /></a>Everything that a company does should be consistent with the clear, positive brand that it is trying to project to its customers, staff and other stakeholders: its products, its recruitment, all of its marketing activities from advertising to sponsorship, and \u2026 the venues it chooses for the meetings and events it holds.</p>\n<p style=\"text-align: justify;\"><strong>The choice of the wrong type of venue can confuse the company\u2019s brand</strong>. For example, an information technology company wishing to project a brand that is young, contemporary and cutting-edge would be unlikely to choose a historic property as a venue for its events, as this would confuse its brand. On the other hand, a company such as a bank, wishing to project a brand that is based on tradition, strength, and security may select a castle as a venue, for example, in order to reinforce its distinctive brand values.</p>\n<p style=\"text-align: justify;\">Companies with any kind of \u2018green\u2019 brand will seek to reinforce their public image by choosing venues that clearly display their sustainability credentials to meetings participants, through for example obvious recycling and energy conservation actions.</p>\n<p style=\"text-align: justify;\">In the future, those people who are responsible for marketing all types of venues will have to understand <strong>the growing importance of brand values</strong> and how they can affect corporate meeting planners\u2019 choice of venue. This is something that they will have to integrate into their conversations and negotiations with corporate meeting planners.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/what-are-planners-looking-for-when-choosing-venue/\">WHAT ARE PLANNERS LOOKING FOR WHEN CHOOSING A VENUE?</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "By Rob Davidson\nHow do corporate meeting planners choose the venues where their events are held?\nBefore answering that question, it is worth reminding ourselves about the characteristics of the corporate meetings market and why corporate organisations invest their money in holding meetings. Corporate meetings may be defined as gatherings of employees or other stakeholders of commercial organisations. Usually the employees\u2019 attendance is compulsory and the travel, accommodation and catering expenses are funded by their employer.\nCompanies &#8211; large and small &#8211; have a number of reasons for organising meetings, but all are in some way linked to their need to operate effectively in the field of business.\nTypes of corporate meetings\nTwo types of corporate meeting may be identified:\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Internal meetings \u2013 for employees\nFor example, meetings held for the purpose of training staff in the skills and techniques that they need in order to perform well in the workplace \u2013 selling skills, customer relations skills, information technology skills and so on, depending on the nature of the company\u2019s business.\nOther types of corporate meetings may be arranged with the objective of giving managers the opportunity to discuss the company\u2019s future strategies \u2013 for marketing, expansion, crisis management and so on. Most such meetings are comparatively small (ranging from a handful of employees to several dozen) and last one or two days on average.\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 External meetings \u2013 for other stakeholders of the company\nFor example, shareholders\u2019 meetings, product presentations, press conferences \u2013 where those attending are not direct employees of the company. These may last for only an hour or two.\nAn alternative method of classifying corporate events is to categorize them according to the primary objective for which the event is being held. Accordingly, the three principal categories are:\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Legal/constitutional: Internal or external meetings held for the purpose of, for instance, electing company directors or voting on business strategies.\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Commercial: Events designed directly to boost sales of the company\u2019s products or services. For example, new product presentations to clients or potential clients; or training sessions for members of the company\u2019s sales-force.\n\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Social: Events held with the aim of strengthening bonds between staff members or between representatives of the company and its key clients. For example, management retreats, team-building events and corporate hospitality days.\n\n\nWhy holding meetings off-site?\nHowever they are classified, corporate events generally have three principal objectives: to educate; to inspire; and to provide the participants with opportunities for networking with each other.\nSometimes, corporate meetings are held in the companies\u2019 own offices, with no need for an external venue of any kind. However, most companies recognise that in the main there are many compelling reasons for holding their meetings off-site. These are:\n&#8211; a lack of seating capacity or technical equipment in their own premises (few company offices have facilities and the necessary audio-visual equipment for large meetings)\n&#8211; the need to give staff a break from their normal working environment (to help them to focus on the meeting by setting them free from day-to-day work-related distractions; to help them think more creatively, in a different setting)\n&#8211; the wish to motivate staff by holding the meeting in an attractive venue, possibly with leisure elements, such as golf or a spa, added\n&#8211; the need to keep proceedings confidential, when, for example, sensitive topics, such as redundancies, are under discussion\n&#8211; the need to meet on \u2018neutral\u2019 grounds, as, for instance, when representatives from two companies are meeting to discuss a merger or the acquisition of one company by the other.\nSo, what are corporate meetings planners looking for when they select venues for their events? \nWe know that they are increasingly choosing venues on the basis of which ones make the most strategic sense for their events. That means that they are thinking in terms of what advantages venues can bring to their meetings. Meeting planners are increasingly expecting venues not only to accommodate their events, but also to enhance them in some way, through their design, architecture, atmosphere or history, for example.\nThe strategic approach to booking venues for corporate events means that a growing number of corporate meeting planners are taking into account the extent to which venues can reinforce their own organisation\u2019s brand.\nBrands are precious to organisations because they can deliver customers\u2019 preference for their products or services, thus increasing sales; they can help attract the best employees; and they can help to build the overall value of the company.\nEverything that a company does should be consistent with the clear, positive brand that it is trying to project to its customers, staff and other stakeholders: its products, its recruitment, all of its marketing activities from advertising to sponsorship, and \u2026 the venues it chooses for the meetings and events it holds.\nThe choice of the wrong type of venue can confuse the company\u2019s brand. For example, an information technology company wishing to project a brand that is young, contemporary and cutting-edge would be unlikely to choose a historic property as a venue for its events, as this would confuse its brand. On the other hand, a company such as a bank, wishing to project a brand that is based on tradition, strength, and security may select a castle as a venue, for example, in order to reinforce its distinctive brand values.\nCompanies with any kind of \u2018green\u2019 brand will seek to reinforce their public image by choosing venues that clearly display their sustainability credentials to meetings participants, through for example obvious recycling and energy conservation actions.\nIn the future, those people who are responsible for marketing all types of venues will have to understand the growing importance of brand values and how they can affect corporate meeting planners\u2019 choice of venue. This is something that they will have to integrate into their conversations and negotiations with corporate meeting planners.\nThe post WHAT ARE PLANNERS LOOKING FOR WHEN CHOOSING A VENUE? appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2014-03-17T13:51:35+01:00",
            "date_modified": "2017-12-13T11:36:12+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/venues_for_corporate_events_2.jpg",
            "tags": [
                "CORPORATE MEETINGS",
                "EVENT ORGANIZER",
                "VENUES",
                "Experts opinions"
            ]
        }
    ]
}