![\"\"](\"https://www.seebtm.com/wp-content/uploads/APB-Slika-4.jpg\")
That combined with the fact that strategic decision-makers directly influence the company`s future and development puts things in a different perspective.
\nChallenge the Status Quo and Your Way of Thinking
\nThat is why Advanced Program in Business was created. An education program that allows top executives from CEE region to get access to newest global trends and research, to break away from daily routines and to focus on strategic perspectives in order to challenge themselves, their company and their thinking.
\nAPB Lecturers \u2013 Consultants for Google, Facebook, Apple\u2026
\nAPB lecturers are world-leading professors from best global business schools like HARVARD, STANFORD, DUKE, YALE, LONDON BUSINESS SCHOOL, WHARTON and many other. Professors that lecture at APB have some of the most cited papers in the world and are editors of top journals. Apart from their academic achievements, they are strategy consultants to headquarters of some of the biggest global companies like Google, Apple, Facebook, Coca-Cola, IBM, Microsoft, 3M, Cialis and many more.
\n
Innovation, Strategy, Marketing & Sales, HR Management and Finance
\nIn these five areas world\u2019s top professors will provide strategic perspectives on key issues and challenges facing top managers and their companies. Since today\u2019s complex environment calls for multifaceted leaders with a holistic business perspective on areas that drive their companies` performance, APB is a crucial platform that enables knowledge creation and implementation on an instant basis.
\nMeaningful Networking with Likeminded Top Executives from CEE Region
\nLectures include lively discussions, presentations, case studies and team work on solving contemporary business problems where participants engage in meaningful networking that resolves in business proposals, co-operations and partnerships with top managers of regional companies. Diversity of industries allows inflow of different perspectives and knowledge from participants that enable top managers to explore opportunities and find solutions that lie outside their company and knowledgeable areas.
\nChallenge yourself and your company, focus on strategic thinking and explore new opportunities outside your comfort zones.
\nFind out more and apply now at www.apb.rs
\nThe post Leading Professors from Harvard and Stanford Fourth Generation in a Row at APB! appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Global research shows that 96% of top managers don`t spend enough time on strategic thinking and challenging themselves and their company.\nThat combined with the fact that strategic decision-makers directly influence the company`s future and development puts things in a different perspective.\nChallenge the Status Quo and Your Way of Thinking\nThat is why Advanced Program in Business was created. An education program that allows top executives from CEE region to get access to newest global trends and research, to break away from daily routines and to focus on strategic perspectives in order to challenge themselves, their company and their thinking.\nAPB Lecturers \u2013 Consultants for Google, Facebook, Apple\u2026\nAPB lecturers are world-leading professors from best global business schools like HARVARD, STANFORD, DUKE, YALE, LONDON BUSINESS SCHOOL, WHARTON and many other. Professors that lecture at APB have some of the most cited papers in the world and are editors of top journals. Apart from their academic achievements, they are strategy consultants to headquarters of some of the biggest global companies like Google, Apple, Facebook, Coca-Cola, IBM, Microsoft, 3M, Cialis and many more.\n\nInnovation, Strategy, Marketing & Sales, HR Management and Finance\nIn these five areas world\u2019s top professors will provide strategic perspectives on key issues and challenges facing top managers and their companies. Since today\u2019s complex environment calls for multifaceted leaders with a holistic business perspective on areas that drive their companies` performance, APB is a crucial platform that enables knowledge creation and implementation on an instant basis.\nMeaningful Networking with Likeminded Top Executives from CEE Region\nLectures include lively discussions, presentations, case studies and team work on solving contemporary business problems where participants engage in meaningful networking that resolves in business proposals, co-operations and partnerships with top managers of regional companies. Diversity of industries allows inflow of different perspectives and knowledge from participants that enable top managers to explore opportunities and find solutions that lie outside their company and knowledgeable areas.\nChallenge yourself and your company, focus on strategic thinking and explore new opportunities outside your comfort zones.\nFind out more and apply now at www.apb.rs\nThe post Leading Professors from Harvard and Stanford Fourth Generation in a Row at APB! appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-02-22T10:35:05+01:00", "date_modified": "2017-02-22T10:35:05+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/APB-Slika-1.jpg", "tags": [ "Advanced Program in Business", "education", "innovation institute zagreb", "NEWS", "Trends" ] }, { "id": "https://www.seebtm.com/en/curse-success-reason-companies-fail/", "url": "https://www.seebtm.com/en/curse-success-reason-companies-fail/", "title": "Curse of Success \u2013 The Reason Companies Fail", "content_html": "While facing growth and achieving success, companies and managers often introduce more policies, more new ways and means of extracting profits, focus becomes internal, the company loses touch with its customers and suddenly they are faced with markets decreasing.
\nThe moment companies start to \u201cforget\u201d their customers is when they should redefine their strategy and shift focus. How do companies \u201cforget\u201d about their customers?
\nWell, for the same reasons they forget about their \u201cfirst-lines\u201d or education. They follow others,look only at data from their market research and believe they have everything figured out because they are growing and are successful (at the moment).
\u201cCurse of success\u201d\u00a0is the reason why companies fail over and over again. The more a company is successful, greater the confidence and greater the prob\u00adability of failure because they stop questioning and redefining every\u00adthing, human capital development becomes a cost-efficiency machine and innovation becomes a random event caused by luck.
\n\u201cFirst-\u00adlines\u201d are companies`inter\u00adaction points with the customer throughout their customer journey. Companies often perceive \u201cfirst-lines\u201d as commodities, where they should actually be one of the differ\u00adentiation points bringing that added value for every customer. \u00a0It is exactly the same with education. Companies often perceive it as a \u201cnecessary evil\u201d and a commodity, where actually it offers a continu\u00adous possibility to question the world around and look for new opportunities.
\u201cFirst-lines\u201d and education are similar. You have to in\u00advest in them constantly to potentially achieve future benefits from a happy, loyal customer or manager\u00a0that will redefine your business or create innovation.
\nIf you don`t, you`re potentially fac\u00ading negative perception, unsatisfied customers and employees ignoring change, growth and new opportu\u00adnities. Either way, if you ignore them, you`re probably influenced by the magic spell called \u201ccurse of success\u201d. One that makes both big and small companies disappear and rich people poor. Good thing there`s a cure. Look it up at www.innovation-institute.eu.
The post Curse of Success \u2013 The Reason Companies Fail appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Company growth is a wonderful thing. Start-\u00adups developing on a huge scale, established companies penetrating new markets and developing new products while large corporations create significant regional or global impact with what they do best. There is one problem.\nWhile facing growth and achieving success, companies and managers often introduce more policies, more new ways and means of extracting profits, focus becomes internal, the company loses touch with its customers and suddenly they are faced with markets decreasing.\nThe moment companies start to \u201cforget\u201d their customers is when they should redefine their strategy and shift focus. How do companies \u201cforget\u201d about their customers?\nWell, for the same reasons they forget about their \u201cfirst-lines\u201d or education. They follow others,look only at data from their market research and believe they have everything figured out because they are growing and are successful (at the moment).\n\u201cCurse of success\u201d\u00a0is the reason why companies fail over and over again. The more a company is successful, greater the confidence and greater the prob\u00adability of failure because they stop questioning and redefining every\u00adthing, human capital development becomes a cost-efficiency machine and innovation becomes a random event caused by luck.\n\u201cFirst-\u00adlines\u201d are companies`inter\u00adaction points with the customer throughout their customer journey. Companies often perceive \u201cfirst-lines\u201d as commodities, where they should actually be one of the differ\u00adentiation points bringing that added value for every customer. \u00a0It is exactly the same with education. Companies often perceive it as a \u201cnecessary evil\u201d and a commodity, where actually it offers a continu\u00adous possibility to question the world around and look for new opportunities.\n\u201cFirst-lines\u201d and education are similar. You have to in\u00advest in them constantly to potentially achieve future benefits from a happy, loyal customer or manager\u00a0that will redefine your business or create innovation.\nIf you don`t, you`re potentially fac\u00ading negative perception, unsatisfied customers and employees ignoring change, growth and new opportu\u00adnities. Either way, if you ignore them, you`re probably influenced by the magic spell called \u201ccurse of success\u201d. One that makes both big and small companies disappear and rich people poor. Good thing there`s a cure. Look it up at www.innovation-institute.eu.\nThe post Curse of Success \u2013 The Reason Companies Fail appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-11-08T15:00:11+01:00", "date_modified": "2016-11-08T15:00:11+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Slika-4.jpg", "tags": [ "curse of success", "education", "inovation institute", "zagreb", "Trends" ] }, { "id": "https://www.seebtm.com/en/fair-of-skills-workshops-work-experience-and-jobs-career-days-2016/", "url": "https://www.seebtm.com/en/fair-of-skills-workshops-work-experience-and-jobs-career-days-2016/", "title": "Fair of skills, workshops, work experience and jobs \u2013 Career Days 2016", "content_html": "“Career Days 2016“, known as the biggest national fair of skills, workshops, work experience and jobs, will be held on March 15th \u2013 16th, 2016 at the “Crowne Plaza” hotel in New Belgrade.
\nVisitors will have the opportunity to socialize with the representatives of our age-long participating companies such as Delhaize Serbia, Mercator S, Gebr\u00fcder Weiss, Sberbank, E&Y, Strabag, KPMG, Heineken, Metro Cash&Carry, Deloitte, Heineken, Mol Serbia, PwC i TMF and get to know their ways of doing the business. Besides these, the fair will also host Air Serbia, Image Z, Tehnomanija, Procter & Gamble, NLB banka, Sitel SBA i Leovit.
\nThe fair includes CV writing to meet the needs of the representative companies so that they could be stored in the data base and thus be available to the companies for one year. This kind of communication makes it possible for the managers to get in contact with the candidates for a job or work experience at any time.
\nYou can leave you CVs on the following link.
\nThis year\u2019s innovation includes speed dating which provides the visitors with the opportunity to participate in job interviews, to talk to potential employers and show their qualities and willingness for professional development. These, of course, enhance their chances to get a job.
The post Fair of skills, workshops, work experience and jobs – Career Days 2016 appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Career Days Project, which has been organized for twenty-two years by the local AIESEC representative office within AIESEC organization at the Faculty of Economics in Belgrade, endeavors to provide all necessary support to young people in finding the right way to their dream careers.\n“Career Days 2016“, known as the biggest national fair of skills, workshops, work experience and jobs, will be held on March 15th \u2013 16th, 2016 at the “Crowne Plaza” hotel in New Belgrade.\nVisitors will have the opportunity to socialize with the representatives of our age-long participating companies such as Delhaize Serbia, Mercator S, Gebr\u00fcder Weiss, Sberbank, E&Y, Strabag, KPMG, Heineken, Metro Cash&Carry, Deloitte, Heineken, Mol Serbia, PwC i TMF and get to know their ways of doing the business. Besides these, the fair will also host Air Serbia, Image Z, Tehnomanija, Procter & Gamble, NLB banka, Sitel SBA i Leovit.\nThe fair includes CV writing to meet the needs of the representative companies so that they could be stored in the data base and thus be available to the companies for one year. This kind of communication makes it possible for the managers to get in contact with the candidates for a job or work experience at any time.\nYou can leave you CVs on the following link.\nThis year\u2019s innovation includes speed dating which provides the visitors with the opportunity to participate in job interviews, to talk to potential employers and show their qualities and willingness for professional development. These, of course, enhance their chances to get a job.\nThe post Fair of skills, workshops, work experience and jobs – Career Days 2016 appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-03-09T16:54:00+01:00", "date_modified": "2016-12-22T16:49:03+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/merkator.png", "tags": [ "education", "job fair", "News and events" ] }, { "id": "https://www.seebtm.com/en/advanced-management-in-tourism-new-program-in-business-centar-terme-tuhelj/", "url": "https://www.seebtm.com/en/advanced-management-in-tourism-new-program-in-business-centar-terme-tuhelj/", "title": "Advanced Management in Tourism \u2013 New Program in Business Centar Terme Tuhelj", "content_html": "Terme Tuhelj from Croatia,\u00a0and IEDC Business school from Bled, Slovenia started a new program that will be held partly in Terme Tuhelj, partly in Bled.
\nThe program consists of five modules and the first one will be held in Terme Tuhelj from from 16th to 19th March 2015.
\nThe main\u00a0topics of first module will be about tourism strategies and marketing in tourism and programs will be delivered by distinguished professors from the world famous universities. One of the most famous lecturers are Prof Luiz Moutinho\u00a0 from the University of Glasgow, which is already done a few introductory workshop in Terme Tuhelj.
\nProgram is intended to managers and professionals working in the tourism, business owners working in tourism related areas, tourism development boards specialists, representatives of tourist associations, governmental officials working in the tourism sector.
\n\n
The post Advanced Management in Tourism \u2013 New Program in Business Centar Terme Tuhelj appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "In the past few years the tourist market has changed significantly, and there is a constant need for new knowledge in order to follow new market rules.\nTerme Tuhelj from Croatia,\u00a0and IEDC Business school from Bled, Slovenia started a new program that will be held partly in Terme Tuhelj, partly in Bled.\nThe program consists of five modules and the first one will be held in Terme Tuhelj from from 16th to 19th March 2015.\nThe main\u00a0topics of first module will be about tourism strategies and marketing in tourism and programs will be delivered by distinguished professors from the world famous universities. One of the most famous lecturers are Prof Luiz Moutinho\u00a0 from the University of Glasgow, which is already done a few introductory workshop in Terme Tuhelj.\nProgram is intended to managers and professionals working in the tourism, business owners working in tourism related areas, tourism development boards specialists, representatives of tourist associations, governmental officials working in the tourism sector.\n\nThe post Advanced Management in Tourism \u2013 New Program in Business Centar Terme Tuhelj appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-01-22T13:41:00+01:00", "date_modified": "2017-12-21T10:01:44+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/terme_tuhelj.jpg", "tags": [ "Advanced Management in Tourism", "education", "News and events" ] }, { "id": "https://www.seebtm.com/en/spektar-putovanja-agency-ongoing-education-and-innovation-to-maintain-competitiveness/", "url": "https://www.seebtm.com/en/spektar-putovanja-agency-ongoing-education-and-innovation-to-maintain-competitiveness/", "title": "SPEKTAR PUTOVANJA AGENCY \u2013 ONGOING EDUCATION AND INNOVATION TO MAINTAIN COMPETITIVENESS", "content_html": "For this occasion, we had the honor of talking with Deputy Director of Spektar putovanja agency, Mrs. Sanja Vukov-Coli\u0107.![\"\"](\"https://www.seebtm.com/wp-content/uploads/Sanja_Vukov_Colic_1.jpg\")
1. Current trends require continual progress and advancement both of employee skills and of business operation as such. Can you tell us something about the education of your employees?
\nOngoing education is extremely important for maintaining a competitive market position. Our employees are continually trained in every area of our business from the moment they start working for our agency. Although nearly all our employees have university degrees and must be proficient in at least two foreign languages and computer skills, continual education and the acquisition of new knowledge is essential. This is dictated by constant innovations and use of modern technology in the meetings industry, which must be incorporated into every event-organizing activity.
\nWe are currently implementing the ISO 9001:2008 for Quality Management Systems, aimed towards ensuring high quality of operation, sustainability, and competitiveness, thereby advancing company interests.
\nThe employees of Spektar putovanja agency continually follow nearly all European and other international meetings and events on different subject matter, learning about current technological trends whose implementation into our own practice would be desirable.
\nThe Croatian Convention and Incentive Bureau of the Croatian Tourist Association, the Association of Croatian Travel Agencies, the Croatian Chamber of Commerce, the Croatian Meeting Professionals Association, the Tourist Bureau of the City of Zagreb often organize excellent workshops and educational seminars attended by qualified lecturers from the international meetings industry, expert meeting organizers, who not only point out the strengths and weaknesses of Croatia as a meetings destination but impart their own experiences of the latest trends and projections to be followed and implemented.
\n2. What innovations need to be introduced in event organizing in order to go beyond ordinary offer and satisfy client demands?
\nThe innovations vital to our area of business mainly concern high quality automated support and the use of all available resources enabling prompt problem solution.![\"\"](\"https://www.seebtm.com/wp-content/uploads/spektar_putovanja1.jpg\")
Here I am primarily referring to the creation of our own client data base, on-line services that we provide particularly in the domain of congress tourism, all united into our agency\u2019s \u201cknowledge base\u201d.
\nEvent planners and organizers, as an educated and sophisticated buyers of various providers\u2019 services, are increasingly focusing attention on the choice of location for an event in order to fulfill the growing need to maintain safety and implement new trends in F&B services which dictate light, low-fat food, that will make participants feel energetic and alert.
\nI would also like to point out the importance of taking part in social networks, such as LinkedIn, Facebook and networking for the sake of exchanging ideas, good and bad experiences, good practices and any other information that could be useful to everyone in meetings industry.
\n3. In your extensive experience and business activity, how important is following international trends and advancement for retaining clients?
\nFrom its establishment our agency has followed international trends, especially by taking part at major international fairs where we present our offer but also by constantly striving to keep abreast of market demands and promptly adjusting to new challenges and requirements. At these and similar events we join forces with other agencies to offer combined and enhanced services to our clients. Our partnership with other agencies has resulted in the organization of a number of international meetings (such as the long standing cooperation we have with the French marketing company, Publiciscare, in organizing medical conventions throughout Europe).
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/spektar_putovanja4.jpg\")
Our partners, scientists \u2013 event organizers, very frequently take part in the work of international meetings worldwide and follow current trends in the entire meetings industry. As a result, we are fully aware of the need for our quick adjustment to new tendencies and implementation of new technology. On the other hand, we, the event organizers, also have to ensure that introduction of new technology will not jeopardize an event\u2019s \u201cbudget\u201d.
On-line meetings, streaming, web conferences certainly have their adherents but while new technologies certainly represent valuable support for direct, face-to-face events, they cannot replace them.
\nOur awareness of new tendencies has prompted us to recently implement a new program enabling all Smartphone users access to every information and program change pertaining to the conference they are attending.
\n\nThe post SPEKTAR PUTOVANJA AGENCY – ONGOING EDUCATION AND INNOVATION TO MAINTAIN COMPETITIVENESS appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "For this occasion, we had the honor of talking with Deputy Director of Spektar putovanja agency, Mrs. Sanja Vukov-Coli\u0107.\n1. Current trends require continual progress and advancement both of employee skills and of business operation as such. Can you tell us something about the education of your employees?\nOngoing education is extremely important for maintaining a competitive market position. Our employees are continually trained in every area of our business from the moment they start working for our agency. Although nearly all our employees have university degrees and must be proficient in at least two foreign languages and computer skills, continual education and the acquisition of new knowledge is essential. This is dictated by constant innovations and use of modern technology in the meetings industry, which must be incorporated into every event-organizing activity.\nWe are currently implementing the ISO 9001:2008 for Quality Management Systems, aimed towards ensuring high quality of operation, sustainability, and competitiveness, thereby advancing company interests.\nThe employees of Spektar putovanja agency continually follow nearly all European and other international meetings and events on different subject matter, learning about current technological trends whose implementation into our own practice would be desirable.\nThe Croatian Convention and Incentive Bureau of the Croatian Tourist Association, the Association of Croatian Travel Agencies, the Croatian Chamber of Commerce, the Croatian Meeting Professionals Association, the Tourist Bureau of the City of Zagreb often organize excellent workshops and educational seminars attended by qualified lecturers from the international meetings industry, expert meeting organizers, who not only point out the strengths and weaknesses of Croatia as a meetings destination but impart their own experiences of the latest trends and projections to be followed and implemented.\n2. What innovations need to be introduced in event organizing in order to go beyond ordinary offer and satisfy client demands?\nThe innovations vital to our area of business mainly concern high quality automated support and the use of all available resources enabling prompt problem solution.\nHere I am primarily referring to the creation of our own client data base, on-line services that we provide particularly in the domain of congress tourism, all united into our agency\u2019s \u201cknowledge base\u201d.\nEvent planners and organizers, as an educated and sophisticated buyers of various providers\u2019 services, are increasingly focusing attention on the choice of location for an event in order to fulfill the growing need to maintain safety and implement new trends in F&B services which dictate light, low-fat food, that will make participants feel energetic and alert.\nI would also like to point out the importance of taking part in social networks, such as LinkedIn, Facebook and networking for the sake of exchanging ideas, good and bad experiences, good practices and any other information that could be useful to everyone in meetings industry.\n3. In your extensive experience and business activity, how important is following international trends and advancement for retaining clients?\nFrom its establishment our agency has followed international trends, especially by taking part at major international fairs where we present our offer but also by constantly striving to keep abreast of market demands and promptly adjusting to new challenges and requirements. At these and similar events we join forces with other agencies to offer combined and enhanced services to our clients. Our partnership with other agencies has resulted in the organization of a number of international meetings (such as the long standing cooperation we have with the French marketing company, Publiciscare, in organizing medical conventions throughout Europe).\nOur partners, scientists \u2013 event organizers, very frequently take part in the work of international meetings worldwide and follow current trends in the entire meetings industry. As a result, we are fully aware of the need for our quick adjustment to new tendencies and implementation of new technology. On the other hand, we, the event organizers, also have to ensure that introduction of new technology will not jeopardize an event\u2019s \u201cbudget\u201d.\nOn-line meetings, streaming, web conferences certainly have their adherents but while new technologies certainly represent valuable support for direct, face-to-face events, they cannot replace them.\nOur awareness of new tendencies has prompted us to recently implement a new program enabling all Smartphone users access to every information and program change pertaining to the conference they are attending.\nS.G.\nThe post SPEKTAR PUTOVANJA AGENCY – ONGOING EDUCATION AND INNOVATION TO MAINTAIN COMPETITIVENESS appeared first on SEE Business travel & meetings magazine.", "date_published": "2013-10-16T12:41:32+02:00", "date_modified": "2015-04-01T11:03:45+02:00", "author": { "name": "Svetlana Gavric", "url": "https://www.seebtm.com/en/author/ceca/", "avatar": "https://www.seebtm.com/wp-content/uploads/Ceca.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/spektar_putovanja4.jpg", "tags": [ "agency", "education", "spektar putovanja", "Experts opinions", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/eiat-2013-6th-professional-education-conference-in-tourism-and-hotel-industry/", "url": "https://www.seebtm.com/en/eiat-2013-6th-professional-education-conference-in-tourism-and-hotel-industry/", "title": "EIAT 2013 \u2013 6TH PROFESSIONAL EDUCATION CONFERENCE IN TOURISM AND HOTEL INDUSTRY", "content_html": "![\"EIAT](\"https://www.seebtm.com/wp-content/uploads/EIAT-2013.jpg\" "\\"EIAT")
\n
With 12 participating countries, 100 students from 25 tourism faculties, globally recognized speakers and key industry stakeholders who participate in the number of up to 250-300 delegates, EIAT is internationally recognizable brand and a \u201cmust attend\u201d event for the year of 2013.
\nThe participants will have the honor to share their experience with industry experts, such as Mr. Rob Davidson from the University of Greenwich, London; Former president of MPI – Mr. Bruce MacMillan; General Manager from Barbican Business Events, London – Mr. Anthony Hyde; General Manager at German Convention Bureau – Mr. Matthias Schultze and many more.
\nThis year, with five parallel sessions, EIAT is addressing issues such as Investment management, Hotel product branding and promotion, Environmental labels classification, Sustainable Event solutions, Social Innovation and many other.
\nIn its recognizable manner, EIAT connects private, public and academy sector, with idea of making connections and cooperation at international level. Vision of conference is that only by education of the best young leaders region of Western Balkan can become competitive in tourism market.
\nFormal part of conference in form of educations with team of biggest world experts, gives priceless experience for all participants. The informal part of EIAT conference, creates opportunity for making new acquaintanceships, partnerships and friendships on international level.
\nThis year EIAT confirms its brand of central educational event in tourism by ![\"\"](\"https://www.seebtm.com/wp-content/uploads/slogan.jpg\" "\\"slogan\\"")
offering the most quality lectures and indicating to the latest trends and innovations in tourism and hospitality. Program includes 5 parallel sessions, and session about sustainable development, biodiversity and ecotourism is main issue of the conference. Modern trends of development, congress tourism and investments and destination management are some of the topics which will mark EIAT 2013.
Must attend part of EIAT conference, Students forum, supported by IMEX fair and MPI association, ensures the winning team of young leaders participation at the biggest congress fair – IMEX Frankfurt. This year, EIAT is giving opportunity for professional development of knowledge in most luxurious Thailand\u2019s hotels and team of the best leaders will be chosen by managers of those hotels.
\nThe post EIAT 2013 – 6TH PROFESSIONAL EDUCATION CONFERENCE IN TOURISM AND HOTEL INDUSTRY appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "20 MOST IMPORTANT NAMES IN TOURISM INDUSTRY\n \nWith 12 participating countries, 100 students from 25 tourism faculties, globally recognized speakers and key industry stakeholders who participate in the number of up to 250-300 delegates, EIAT is internationally recognizable brand and a \u201cmust attend\u201d event for the year of 2013.\nThe participants will have the honor to share their experience with industry experts, such as Mr. Rob Davidson from the University of Greenwich, London; Former president of MPI – Mr. Bruce MacMillan; General Manager from Barbican Business Events, London – Mr. Anthony Hyde; General Manager at German Convention Bureau – Mr. Matthias Schultze and many more.\nThis year, with five parallel sessions, EIAT is addressing issues such as Investment management, Hotel product branding and promotion, Environmental labels classification, Sustainable Event solutions, Social Innovation and many other.\nEDUCATION, INOVATION, NETWORKING AND ADVANCING\nIn its recognizable manner, EIAT connects private, public and academy sector, with idea of making connections and cooperation at international level. Vision of conference is that only by education of the best young leaders region of Western Balkan can become competitive in tourism market.\nFormal part of conference in form of educations with team of biggest world experts, gives priceless experience for all participants. The informal part of EIAT conference, creates opportunity for making new acquaintanceships, partnerships and friendships on international level.\nTHE LATEST TRENDS IN TOURISM\nThis year EIAT confirms its brand of central educational event in tourism by offering the most quality lectures and indicating to the latest trends and innovations in tourism and hospitality. Program includes 5 parallel sessions, and session about sustainable development, biodiversity and ecotourism is main issue of the conference. Modern trends of development, congress tourism and investments and destination management are some of the topics which will mark EIAT 2013.\nMust attend part of EIAT conference, Students forum, supported by IMEX fair and MPI association, ensures the winning team of young leaders participation at the biggest congress fair – IMEX Frankfurt. This year, EIAT is giving opportunity for professional development of knowledge in most luxurious Thailand\u2019s hotels and team of the best leaders will be chosen by managers of those hotels.\nThe post EIAT 2013 – 6TH PROFESSIONAL EDUCATION CONFERENCE IN TOURISM AND HOTEL INDUSTRY appeared first on SEE Business travel & meetings magazine.", "date_published": "2013-09-02T12:16:42+02:00", "date_modified": "2015-04-01T13:47:14+02:00", "author": { "name": "koleginica", "url": "https://www.seebtm.com/en/author/koleginica/", "avatar": "https://secure.gravatar.com/avatar/b3c6d7cb70cb062fded94d714e3bdf50?s=512&d=blank&r=g" }, "image": "https://www.seebtm.com/wp-content/uploads/EIAT-2013.jpg", "tags": [ "belgrade", "conference", "education", "eiat", "Hot topics" ] }, { "id": "https://www.seebtm.com/en/role-of-seminars-and-congresses-in-the-medical-and-pharameutical-sectors/", "url": "https://www.seebtm.com/en/role-of-seminars-and-congresses-in-the-medical-and-pharameutical-sectors/", "title": "Role of seminars and congresses in the Medical and Pharameutical sectors", "content_html": "We can look at several alternative segments of the overall demand for all types of events. For instance, the market can be segmented by size in small and large meetings; or by purpose of the meeting in education, incentive, information meetings, etc.
\nStill, the demand is most often segmented by buyer.
\nIt is known that corporate sector, covering private businesses of all sizes, dominates by a huge number of meetings and conventions necessary for their effective operation and for sustaining their competitive market positions.
\nPublic medical and healthcare sector and corporate pharmaceutical and medical sector rank among top three sectors globally by size and number of organized specialist meetings of all types, and by attendance as well.
\nAll events may be divided into internal and external. Internal events are organized within institutes, healthcare centres and companies for their employees and they are normally smaller-scope meetings, trainings or management seminars or Board meetings, etc.
\nExternal meetings are aimed at interacting with the company\u2019s external partners or associates. Such meetings can be organized for a new ![](\"https://www.seebtm.com/wp-content/uploads/bigstock_Doctors_In_A_Hospital_5486508.jpg\" "\\"doctors")
product presentation (e.g. a drug) and attended by the company\u2019s dealers and distributors or in a specific case, by physicians, pharmacists, representatives of healthcare and other institutions; or they can be annual meetings or jubilees of pharmaceutical companies or healthcare institutions, attended by their shareholders and other interested parties.
External meetings also include regional or international specialist conferences and congresses, aimed at exchange of experience, acquiring new knowledge, presenting own results, gaining new contacts and nurturing the existing ones. Such meetings can cover several hundred participants.
\nThe core reason for organizing specialist conferences, seminars, etc. which are attended by medical and healthcare professionals is the necessary continuing education not only for ethical, responsible and professional work attitude, but also for issuing and renewing the work licence.
\nAccording to the Rulebook on Conditions for Issuing, Renewing and Repealing the Licence for the Members of the Healthcare Professionals\u2019 Chambers in the Republic of Serbia, Article 8 \u201ca healthcare professional may renew the licence if during the licence term such professional has gained 168 points in the course of continuing education, and every year 24 points through the contents of the continuing education programme pertinent to the professional activity they perform, and for which such licence is issued or renewed.\u201d
\n\u201cA total of 24 points shall be attained out of several different continuing education programmes. One half of the annual total points (12 points) shall be earned within the continuing education programme conducted in the healthcare institution or private practice employing the healthcare professional. The other half of points shall be earned by participating in external continuing education programmes conducted outside the healthcare institution or private practice at the national or international level.\u201d
\nIn Serbia, there have been Continuing Medical Education Centres set up, which organize specialist seminars, accredited by the Serbian Healthcare Council and worth a certain number of points necessary for obtaining and renewing the licences.
\nThe activity of these centres is continuing education, specialist and scientific improvement for healthcare professionals and healthcare associates; retraining and additional training for healthcare professionals; \u00a0healthcare awareness; additional student education; other educational activities pertaining to the development of healthcare and medical science.
\nIt is the necessity of continuing education that represents one of the reasons for such high number of meetings and high attendance by healthcare professionals at the specialist seminars and conferences in the region all year round in all healthcare, medical, and pharmaceutical segments.
\nIn the second half of 2010, ![](\"https://www.seebtm.com/wp-content/uploads/exhibition-of-medical-technologies-in-Russia-Healthcare-2009.jpg\" "\\"exhibition")
there has been research conducted among the pharmaceutical companies and healthcare institutions in the SEE region in order to examine the significance and share of the sector in the regional MICE.
The survey results show that the organization of and attendance at specialist seminars is most important in the business of each and every pharmaceutical and healthcare institution involved in the research. Exchange of experience with experts in certain fields, and a positive PR in corporate social responsibility are most important according to Medical Marketing Manager of the company Alkaloid AD \u2013 Skopje, Mr Dimitar Stojmenovski.
\nAlso, acquiring new knowledge, presenting own results, gaining new contacts and nurturing the existing ones, and incentives for future performance are all very important reasons for organizing and attending specialist seminars, as emphasised by the Institute for Blood Transfusion of Serbia.
\u201cSpecialist seminars are especially important if the seminar/conference topic addresses the therapeutic fields of the company\u2019s business\u201d, states Dr Marko Sekuli\u0107 with the company Novo Nordisk Pharma d.o.o. Beograd.
\n80% of the respondent pharmaceutical companies practices team building for their employees as well as incentive travel 2-3 times per year. They find it most important for the business, but the financial crisis has in many cases lowered the number of and opportunities to organize team building or incentive travel, so it is often the case that a meeting which has to be organized for employees is arranged in an unusual and interesting place to get at least a tad of the team building effect and incite the employees to socialize. Due to financial circumstances, the public healthcare institutions and associations seldom organize team building travels, but they make up for it through socializing in the events organized on important occasions.
\nCongresses and symposiums at the national level with international attendance are organized once a year, or every two or four years, depending on the professional association.
\nWhen it comes to pharmaceutical companies, corporate level events are organized 4-6 times per year, while locally numerous smaller presentations/meetings, depending on the country of business, are organized 15-25 times a year.
\nFrom Abbott Labolatories d.o.o., Slovenia, say that presentations in hospitals and health centers are held once a week, and seminars and conferences are organized in the spring and autumn (professional conferences for doctors, with presence of their representatives along with doctors).
\nCorporate events and larger-sized congresses are planned one to two years ahead, and the organization of smaller meetings is planned 2-8 months beforehand.
\nAsked what was most important for them when selecting a venue, space, and agency to organize the event, they answered mostly as follows according to the priority: reliability, efficiency, experience, recommendation, response time, flexibility, ambience, accommodation quality, top equipment and conference room, socializing area, professional technical staff, accessibility of the venue to the guests arriving and depending on the purpose, that is, the nature of the event\u00a0 itself, catering, adequate capacities, and then price.
\nMr Dimitar Stojmenovski with Alkaloid AD \u2013 Skopje also adds: \u201dOur Company has business standards in place for event organization and venue. We always set clear goals and share our expectations with our partners who organize the event.\u201d
\nPharmaceutical companies and healthcare institutions and associations organize most their meetings in the country of their representative office. It can also be interpreted as part of their corporate social responsibility (CSR) that they as companies promote the country where they do business, contributing that way to the country\u2019s development.
\nLately, there has been a rise in the percentage of organized meetings in the neighbouring countries versus the country of the representative office within the SEE region. The venues explicitly mentioned were: Belgrade, Zlatibor, Ohrid, Pali\u0107, Zagreb, Rovinj, Ljubljana, Portoro\u017e, Piran, Budva, Novi Sad, Kopaonik, Sarajevo, Dojran, Mavrovo, Bitola, Strumica, Vr\u0161ac.
\nSales training is changing from a one-off event to a strategic year-round campaign.
\nThere will be a whole new way of looking at sales training that reaches far beyond an annual sales conference. Company will tend to provide live events, virtual events to provide content and training, post-meeting activities to reinforce the training communication campaigns, and learning and development programs to its corporate clients.
\nInstead of relying on a large sales force to get the message out about their products, companies will moving toward smaller sales teams composed of highly trained specialty representatives. Companies will rely less on samples and more on education and that smaller, highly skilled sales forces to promote drugs. The result: a greater need for educational meetings to train sales reps as well as to bring thought leaders together to discuss these products.
\nThe economy is changing, and the pharma industry is changing dramatically along with it. Many companies are reducing their sales force; they don’t have as many products to sell as drugs come off of patent protection. They are also facing with concerns such as cost containment and what to do if their product is not on the first of a hospital’s formulary of approved drugs \u2014 issues beyond the features and benefits of a particular product.
\nThe state of the economy also has caused cutting of the length of sales meetings. Where they once have had five days, they now are looking at a two-and-a-half-day event. This means that meetings should be more focused and streamlined at the live event, with taking care what can be rolled out before the event, and what can be done post-meeting on a virtual campus.
\nAs the industry adapts its approach to product development and sales and marketing, meeting professionals can expect to see an increase in pharma companies collaborating with payers on the types of products they develop, multiple smaller product launches taking the place of large launches, more smaller pharmaceutical companies bringing drugs to market, and increased development of highly specialized and targeted pharmaceuticals, driving a need for more training meetings for physicians and sales forces.
\nThe post Role of seminars and congresses in the Medical and Pharameutical sectors appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "We can look at several alternative segments of the overall demand for all types of events. For instance, the market can be segmented by size in small and large meetings; or by purpose of the meeting in education, incentive, information meetings, etc.\nStill, the demand is most often segmented by buyer.\nIt is known that corporate sector, covering private businesses of all sizes, dominates by a huge number of meetings and conventions necessary for their effective operation and for sustaining their competitive market positions.\nPublic medical and healthcare sector and corporate pharmaceutical and medical sector rank among top three sectors globally by size and number of organized specialist meetings of all types, and by attendance as well.\nAll events may be divided into internal and external. Internal events are organized within institutes, healthcare centres and companies for their employees and they are normally smaller-scope meetings, trainings or management seminars or Board meetings, etc.\nExternal meetings are aimed at interacting with the company\u2019s external partners or associates. Such meetings can be organized for a new product presentation (e.g. a drug) and attended by the company\u2019s dealers and distributors or in a specific case, by physicians, pharmacists, representatives of healthcare and other institutions; or they can be annual meetings or jubilees of pharmaceutical companies or healthcare institutions, attended by their shareholders and other interested parties.\nExternal meetings also include regional or international specialist conferences and congresses, aimed at exchange of experience, acquiring new knowledge, presenting own results, gaining new contacts and nurturing the existing ones. Such meetings can cover several hundred participants.\nThe core reason for organizing specialist conferences, seminars, etc. which are attended by medical and healthcare professionals is the necessary continuing education not only for ethical, responsible and professional work attitude, but also for issuing and renewing the work licence.\nAccording to the Rulebook on Conditions for Issuing, Renewing and Repealing the Licence for the Members of the Healthcare Professionals\u2019 Chambers in the Republic of Serbia, Article 8 \u201ca healthcare professional may renew the licence if during the licence term such professional has gained 168 points in the course of continuing education, and every year 24 points through the contents of the continuing education programme pertinent to the professional activity they perform, and for which such licence is issued or renewed.\u201d\n\u201cA total of 24 points shall be attained out of several different continuing education programmes. One half of the annual total points (12 points) shall be earned within the continuing education programme conducted in the healthcare institution or private practice employing the healthcare professional. The other half of points shall be earned by participating in external continuing education programmes conducted outside the healthcare institution or private practice at the national or international level.\u201d\nIn Serbia, there have been Continuing Medical Education Centres set up, which organize specialist seminars, accredited by the Serbian Healthcare Council and worth a certain number of points necessary for obtaining and renewing the licences.\nThe activity of these centres is continuing education, specialist and scientific improvement for healthcare professionals and healthcare associates; retraining and additional training for healthcare professionals; \u00a0healthcare awareness; additional student education; other educational activities pertaining to the development of healthcare and medical science.\nIt is the necessity of continuing education that represents one of the reasons for such high number of meetings and high attendance by healthcare professionals at the specialist seminars and conferences in the region all year round in all healthcare, medical, and pharmaceutical segments.\nIn the second half of 2010, there has been research conducted among the pharmaceutical companies and healthcare institutions in the SEE region in order to examine the significance and share of the sector in the regional MICE. \nThe survey results show that the organization of and attendance at specialist seminars is most important in the business of each and every pharmaceutical and healthcare institution involved in the research. Exchange of experience with experts in certain fields, and a positive PR in corporate social responsibility are most important according to Medical Marketing Manager of the company Alkaloid AD \u2013 Skopje, Mr Dimitar Stojmenovski.\nAlso, acquiring new knowledge, presenting own results, gaining new contacts and nurturing the existing ones, and incentives for future performance are all very important reasons for organizing and attending specialist seminars, as emphasised by the Institute for Blood Transfusion of Serbia.\n\u201cSpecialist seminars are especially important if the seminar/conference topic addresses the therapeutic fields of the company\u2019s business\u201d, states Dr Marko Sekuli\u0107 with the company Novo Nordisk Pharma d.o.o. Beograd.\n80% of the respondent pharmaceutical companies practices team building for their employees as well as incentive travel 2-3 times per year. They find it most important for the business, but the financial crisis has in many cases lowered the number of and opportunities to organize team building or incentive travel, so it is often the case that a meeting which has to be organized for employees is arranged in an unusual and interesting place to get at least a tad of the team building effect and incite the employees to socialize. Due to financial circumstances, the public healthcare institutions and associations seldom organize team building travels, but they make up for it through socializing in the events organized on important occasions.\nCongresses and symposiums at the national level with international attendance are organized once a year, or every two or four years, depending on the professional association.\nWhen it comes to pharmaceutical companies, corporate level events are organized 4-6 times per year, while locally numerous smaller presentations/meetings, depending on the country of business, are organized 15-25 times a year.\nFrom Abbott Labolatories d.o.o., Slovenia, say that presentations in hospitals and health centers are held once a week, and seminars and conferences are organized in the spring and autumn (professional conferences for doctors, with presence of their representatives along with doctors).\nCorporate events and larger-sized congresses are planned one to two years ahead, and the organization of smaller meetings is planned 2-8 months beforehand.\nAsked what was most important for them when selecting a venue, space, and agency to organize the event, they answered mostly as follows according to the priority: reliability, efficiency, experience, recommendation, response time, flexibility, ambience, accommodation quality, top equipment and conference room, socializing area, professional technical staff, accessibility of the venue to the guests arriving and depending on the purpose, that is, the nature of the event\u00a0 itself, catering, adequate capacities, and then price.\nMr Dimitar Stojmenovski with Alkaloid AD \u2013 Skopje also adds: \u201dOur Company has business standards in place for event organization and venue. We always set clear goals and share our expectations with our partners who organize the event.\u201d\nPharmaceutical companies and healthcare institutions and associations organize most their meetings in the country of their representative office. It can also be interpreted as part of their corporate social responsibility (CSR) that they as companies promote the country where they do business, contributing that way to the country\u2019s development.\nLately, there has been a rise in the percentage of organized meetings in the neighbouring countries versus the country of the representative office within the SEE region. The venues explicitly mentioned were: Belgrade, Zlatibor, Ohrid, Pali\u0107, Zagreb, Rovinj, Ljubljana, Portoro\u017e, Piran, Budva, Novi Sad, Kopaonik, Sarajevo, Dojran, Mavrovo, Bitola, Strumica, Vr\u0161ac.\nFuture trends at education of sales forces at the pharma industry\nSales training is changing from a one-off event to a strategic year-round campaign.\nThere will be a whole new way of looking at sales training that reaches far beyond an annual sales conference. Company will tend to provide live events, virtual events to provide content and training, post-meeting activities to reinforce the training communication campaigns, and learning and development programs to its corporate clients.\nInstead of relying on a large sales force to get the message out about their products, companies will moving toward smaller sales teams composed of highly trained specialty representatives. Companies will rely less on samples and more on education and that smaller, highly skilled sales forces to promote drugs. The result: a greater need for educational meetings to train sales reps as well as to bring thought leaders together to discuss these products.\nThe economy is changing, and the pharma industry is changing dramatically along with it. Many companies are reducing their sales force; they don’t have as many products to sell as drugs come off of patent protection. They are also facing with concerns such as cost containment and what to do if their product is not on the first of a hospital’s formulary of approved drugs \u2014 issues beyond the features and benefits of a particular product.\nThe state of the economy also has caused cutting of the length of sales meetings. Where they once have had five days, they now are looking at a two-and-a-half-day event. This means that meetings should be more focused and streamlined at the live event, with taking care what can be rolled out before the event, and what can be done post-meeting on a virtual campus.\nAs the industry adapts its approach to product development and sales and marketing, meeting professionals can expect to see an increase in pharma companies collaborating with payers on the types of products they develop, multiple smaller product launches taking the place of large launches, more smaller pharmaceutical companies bringing drugs to market, and increased development of highly specialized and targeted pharmaceuticals, driving a need for more training meetings for physicians and sales forces.\nThe post Role of seminars and congresses in the Medical and Pharameutical sectors appeared first on SEE Business travel & meetings magazine.", "date_published": "2011-01-29T16:12:04+01:00", "date_modified": "2016-12-08T11:56:56+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock_Lecture_2022636.jpg", "tags": [ "congresses", "education", "medical sector", "seminars", "Hot topics" ] } ] }