{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/decoration/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/decoration/", "feed_url": "https://www.seebtm.com/en/tag/decoration/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/event-organization-what-has-changed/", "url": "https://www.seebtm.com/en/event-organization-what-has-changed/", "title": "Event organization \u2013 What has changed?", "content_html": "

\"photoChanges are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.

\n

Event organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.

\n

Here are some key areas in event organization\u00a0which have gone through\u00a0significant changes.

\n

See the illustration of major changes in the event organization.

\n

 

\n

REGISTRATION AND PASS CONTROL

\n

Waiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.

\n

[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).

\n

It allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.

\n

iPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.
\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.

\n

EVENT PROMOTION

\n

\"bigstock-Social-Network-Homepage-On-A-M-63480415\"Depending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.

\n

Media like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.

\n

But something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.

\n

[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.

\n

In addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.

\n

Participants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.

\n

EVENT FORMAT

\n

Educational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.

\n

Topics must be useful, interesting and\u00a0straight to the point.\"bigstock-Young-design-team-brainstormin-61286276\"

\n

The sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.

\n

According to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.

\n

\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.

\n

\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.

\n

\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.

\n

EVENT AND FOOD DECORATION

\n

\"bigstock-image-of-grilled-ribs-served-o-47380492\"There is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.

\n

It has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.

\n

This fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.

\n

Today, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.

\n

Themed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.

\n

The main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.
\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.

\n

Food preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.
\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.

\n

AWARENESS OF IMPACT ON THE ENVIRONMENT

\n

Natural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.

\n

Besides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.

\n

\"bigstock-Organic-Market-Fruits-And-Vege-55448555\"So today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.

\n

This is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.

\n

Hotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.

\n

There are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.

\n

The post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Changes are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.\nEvent organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.\nHere are some key areas in event organization\u00a0which have gone through\u00a0significant changes.\nSee the illustration of major changes in the event organization.\n \nREGISTRATION AND PASS CONTROL\nWaiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.\n[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).\nIt allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.\niPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.\nEVENT PROMOTION\nDepending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.\nMedia like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.\nBut something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.\n[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.\nIn addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.\nParticipants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.\nEVENT FORMAT\nEducational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.\nTopics must be useful, interesting and\u00a0straight to the point.\nThe sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.\nAccording to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.\n\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.\n\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.\n\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.\nEVENT AND FOOD DECORATION\nThere is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.\nIt has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.\nThis fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.\nToday, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.\nThemed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.\nThe main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.\nFood preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.\nAWARENESS OF IMPACT ON THE ENVIRONMENT\nNatural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.\nBesides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.\nSo today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.\nThis is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.\nHotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.\nThere are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.\nThe post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-02-26T15:18:51+01:00", "date_modified": "2017-03-24T16:49:01+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-business-evolution-434100101.jpg", "tags": [ "changes", "CSR", "decoration", "enviroment", "event", "events", "format", "organization", "promotion", "registration", "Hot topics" ] } ] }