![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-2-4.jpg\")
Many are real-life examples that illustrate personalizati\u0004on. For instance, you go to the tailor
\nbecause you need a new costume or suit. You choose the fabric, the color, the design, and the length. Once you pick your op\u0004tions, the tailor takes your body measurements \u2013 your height, circumferences, and the rest. And \u2013 if he or she is experienced \u2013 you\u2019ll hear more
\nsuggesti\u0004ons or recommendati\u0004ons on your choices to make your new garment look as best as can be. Because that\u2019s the tailor\u2019s job. To bring your need as close to your wishes and possibili\u0004ties as possible. To create the feeling of uniqueness, something designed and intended
\nfor you alone. And how can we transpose this experience to event planning?
Personaliza\u0004tion and customizati\u0004on of events tailored to the liking and wishes of a\bttendees have been in use for several years now. The reason is simple: The powerful impact that personaliza\u0004tion has on events in the eyes of a\bttendees is valued more than anything else \u2013 according to the latest research. This becomes one of the most relevant event performance indicators precisely because of that feeling that you ins\u0004gate in att\bendees \u2013 the feeling of uniqueness, special treatment, letti\fng them know that this thing has been made, created, and devised for them and them alone.
\n
Personal assistant
\nYour event att\bendees develop the sense of personaliza\u0004tion from the very get go. And they need help with this. Here\u2019s an example. If your conventi\u0004on or a trade show have a website, you can set up a chatbot to be your personal assistant. Of course, the chatbot must be programmed to have all the details and informati\u0004on about the event, venue, schedule, workshop \u0004timetable, and talks. After registrati\u0005on, it will call you by your full name, wish you welcome, and ask you how it can help you or remind you that it is at your service if you have any ques\u0005tions or concerns. Tip: If the event is more formal, the chatbot should be privy to the terminology, while a less formal show requires a more relaxed tone of voice. Keep in mind that AI (arti\u0004ficial intelligence) learns and grows through interac\u0004tion with humans, so the type of ques\u0004tions that are asked should be germane.
\nEngagement
\nOne of the eternal ques\u0004tions and concerns of event planners is how to up the percentage of a attendees who want to take part in the event. We have already discussed about how people are generally uncomfortable to get involved this way \u2013 some are shy, some can\u2019t pay att\ben\u0004tion close enough, and some are afraid of looking dumb in front of colleagues and associates. This is why most often people resort to technology. Social media walls, hashtags, or live polls are just some of the possible features. Technologies that are more advanced, such as VR (virtual reality), for example, increase the percentage of engagement and enable personalized experience through different products.
\nBe a step ahead!
\nAt days-long events, att\bendees very oft\u0006en simply lose track of \u0004me. They forget what starts when, where the next talks is, when it starts, and how long it takes. To prevent this, there are apps that are developed just for this purpose for every event. In them, att\bendees can find the details they need along with the schedule. In additi\u0004on, everyone has different interests. That\u2019s why \u2013 as soon as in the planning preparati\u0004on stage \u2013 att\bendees should be surveyed about their interests and desires. When a user downloads the app, the app refers him or her to the workshops or trainings that are most similar to his or her goals or interests. Plus, you can add the op\u0004on to remind the user for example half an hour before the beginning of the session that it\u2019s \u0004me to go by e-mail or text message.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-3-3.jpg\")
Follow-up ac\u0005tivi\u0005es
\nOnce the event you hosted ends, it is always useful to have feedback from the a attendees themselves. Did they have a good \u0004me, what they liked most, what was most interes\u0004ting, what they enjoyed \u2013 as well as things that should be improved and worked on in order to leave a be\ber impression the next \u0004me. The most important thing is to conduct follow-up ac\u0005tiviti\u0005es while the impressions are sti\u0005ll fresh and the attendees sti\u0005ll remember the details. This is also a good way to round up the enti\u0004re event planning cycle \u2013 give it the star\u0004ting point and the finish line. This shows that you really care about the opinions of each a\bttendee and their impressions. And even if everything did not go according to plan, if there were some minor failures, the likelihood of your a\bttendees not holding it against you increases when you show the a\bttendees that you care about their opinions. In a way, this is actually a kind of investment in building a future relati\u0004onship.
\nPrivacy protec\u0005tion
\nWhen it comes to personaliza\u0004tion, one aspect that is o\u0006en overlooked is privacy, which is of great importance. In the digital world we live in, the protec\u0005tion of private data has become inevitable. What matt\bers here is not to go overboard in the process of personalizati\u0004on! More o\u0006en than not people don\u2019t want to share too much personal information\u0004, so event planners should take parti\u0004cular care about this and take it account. Of course, personalizati\u0004on cannot be applied in every segment of event planning and personalization represents a budget cost and requires additi\u0004onal resources that are not quite small scale for the most part. However, this shouldn\u2019t be a problem if the ways or means that help you event a\bttendee feel special are carefully and cleverly chosen.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/foto-1-5.jpg\")
Finally, if you are wondering how to create a personalized event, the answer is that you need to create a personalized feel. Just like when your tailor takes your measurements for a new costume or suit, you \u2013 as the event host \u2013 need to take your a\bttendees\u2019 measurements.
\nThe post Take Your Event Attendees\u2019 Measurements appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "You know that feeling you get on your birthday? It\u2019s all about you on that very day \u2013 the day you were born. And on that day, you are very special to your family, friends, and coworkers \u2013 really truly special. All day long. Everyone is trying to please you, pay special attention to you, and get you something you\u2019ve been wishing for all year. That day is de facto personalized just for you!\nMany are real-life examples that illustrate personalizati\u0004on. For instance, you go to the tailor\nbecause you need a new costume or suit. You choose the fabric, the color, the design, and the length. Once you pick your op\u0004tions, the tailor takes your body measurements \u2013 your height, circumferences, and the rest. And \u2013 if he or she is experienced \u2013 you\u2019ll hear more\nsuggesti\u0004ons or recommendati\u0004ons on your choices to make your new garment look as best as can be. Because that\u2019s the tailor\u2019s job. To bring your need as close to your wishes and possibili\u0004ties as possible. To create the feeling of uniqueness, something designed and intended\nfor you alone. And how can we transpose this experience to event planning?\nPersonaliza\u0004tion and customizati\u0004on of events tailored to the liking and wishes of a\bttendees have been in use for several years now. The reason is simple: The powerful impact that personaliza\u0004tion has on events in the eyes of a\bttendees is valued more than anything else \u2013 according to the latest research. This becomes one of the most relevant event performance indicators precisely because of that feeling that you ins\u0004gate in att\bendees \u2013 the feeling of uniqueness, special treatment, letti\fng them know that this thing has been made, created, and devised for them and them alone.\n\nPersonal assistant\nYour event att\bendees develop the sense of personaliza\u0004tion from the very get go. And they need help with this. Here\u2019s an example. If your conventi\u0004on or a trade show have a website, you can set up a chatbot to be your personal assistant. Of course, the chatbot must be programmed to have all the details and informati\u0004on about the event, venue, schedule, workshop \u0004timetable, and talks. After registrati\u0005on, it will call you by your full name, wish you welcome, and ask you how it can help you or remind you that it is at your service if you have any ques\u0005tions or concerns. Tip: If the event is more formal, the chatbot should be privy to the terminology, while a less formal show requires a more relaxed tone of voice. Keep in mind that AI (arti\u0004ficial intelligence) learns and grows through interac\u0004tion with humans, so the type of ques\u0004tions that are asked should be germane.\nEngagement\nOne of the eternal ques\u0004tions and concerns of event planners is how to up the percentage of a attendees who want to take part in the event. We have already discussed about how people are generally uncomfortable to get involved this way \u2013 some are shy, some can\u2019t pay att\ben\u0004tion close enough, and some are afraid of looking dumb in front of colleagues and associates. This is why most often people resort to technology. Social media walls, hashtags, or live polls are just some of the possible features. Technologies that are more advanced, such as VR (virtual reality), for example, increase the percentage of engagement and enable personalized experience through different products.\nBe a step ahead!\nAt days-long events, att\bendees very oft\u0006en simply lose track of \u0004me. They forget what starts when, where the next talks is, when it starts, and how long it takes. To prevent this, there are apps that are developed just for this purpose for every event. In them, att\bendees can find the details they need along with the schedule. In additi\u0004on, everyone has different interests. That\u2019s why \u2013 as soon as in the planning preparati\u0004on stage \u2013 att\bendees should be surveyed about their interests and desires. When a user downloads the app, the app refers him or her to the workshops or trainings that are most similar to his or her goals or interests. Plus, you can add the op\u0004on to remind the user for example half an hour before the beginning of the session that it\u2019s \u0004me to go by e-mail or text message.\n\nFollow-up ac\u0005tivi\u0005es\nOnce the event you hosted ends, it is always useful to have feedback from the a attendees themselves. Did they have a good \u0004me, what they liked most, what was most interes\u0004ting, what they enjoyed \u2013 as well as things that should be improved and worked on in order to leave a be\ber impression the next \u0004me. The most important thing is to conduct follow-up ac\u0005tiviti\u0005es while the impressions are sti\u0005ll fresh and the attendees sti\u0005ll remember the details. This is also a good way to round up the enti\u0004re event planning cycle \u2013 give it the star\u0004ting point and the finish line. This shows that you really care about the opinions of each a\bttendee and their impressions. And even if everything did not go according to plan, if there were some minor failures, the likelihood of your a\bttendees not holding it against you increases when you show the a\bttendees that you care about their opinions. In a way, this is actually a kind of investment in building a future relati\u0004onship.\nPrivacy protec\u0005tion\nWhen it comes to personaliza\u0004tion, one aspect that is o\u0006en overlooked is privacy, which is of great importance. In the digital world we live in, the protec\u0005tion of private data has become inevitable. What matt\bers here is not to go overboard in the process of personalizati\u0004on! More o\u0006en than not people don\u2019t want to share too much personal information\u0004, so event planners should take parti\u0004cular care about this and take it account. Of course, personalizati\u0004on cannot be applied in every segment of event planning and personalization represents a budget cost and requires additi\u0004onal resources that are not quite small scale for the most part. However, this shouldn\u2019t be a problem if the ways or means that help you event a\bttendee feel special are carefully and cleverly chosen.\n\nFinally, if you are wondering how to create a personalized event, the answer is that you need to create a personalized feel. Just like when your tailor takes your measurements for a new costume or suit, you \u2013 as the event host \u2013 need to take your a\bttendees\u2019 measurements.\nThe post Take Your Event Attendees\u2019 Measurements appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-07-19T13:27:37+02:00", "date_modified": "2018-07-19T13:27:37+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-51.jpg", "tags": [ "attendees", "data privacy", "GDPR", "Personalized Events", "Hot topics", "NEWS" ] } ] }