{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/croatia-feeds/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/croatia-feeds/", "feed_url": "https://www.seebtm.com/en/tag/croatia-feeds/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/first-croatian-campaign-as-google-case-study/", "url": "https://www.seebtm.com/en/first-croatian-campaign-as-google-case-study/", "title": "First Croatian Campaign as Google \u2019\u2019Case Study\u2019\u2019", "content_html": "

\u201eThink with Google\u201d pages published detail analysis of campaign made by Croatian National Tourist Board named \u2018\u2019Croatia Feeds\u2019\u2019.

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The campaign is rated as good example from practice in creating and executing promo campaigns. The main goal of the campaign started in August last year was inspiring potential tourist to choose Croatia as destination, but also placement of Croatia as whole year destination. In those purposes, web page \u201eCroatia Feeds\u201c was created.

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Kristijan Stancic, director of Croatian National Tourist Board expl\"\"ained the concept of project: \u2019\u2019Croatia Feeds is campaign based on interests of final users by markets, which was ground for making the concept of the campaign. This confirms this Google analysis that showed we were very successful in getting user\u2019s attention, our potential tourists.\u2019\u2019

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Achieved results are: three times higher click-through rates than average display campaigns, 40% higher average site visits than set targets, over 40% increase in Croatia-related search queries and more than 22% increase in tourists in 2017.

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The post First Croatian Campaign as Google \u2019\u2019Case Study\u2019\u2019 appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "\u201eThink with Google\u201d pages published detail analysis of campaign made by Croatian National Tourist Board named \u2018\u2019Croatia Feeds\u2019\u2019.\nThe campaign is rated as good example from practice in creating and executing promo campaigns. The main goal of the campaign started in August last year was inspiring potential tourist to choose Croatia as destination, but also placement of Croatia as whole year destination. In those purposes, web page \u201eCroatia Feeds\u201c was created.\nKristijan Stancic, director of Croatian National Tourist Board explained the concept of project: \u2019\u2019Croatia Feeds is campaign based on interests of final users by markets, which was ground for making the concept of the campaign. This confirms this Google analysis that showed we were very successful in getting user\u2019s attention, our potential tourists.\u2019\u2019\nAchieved results are: three times higher click-through rates than average display campaigns, 40% higher average site visits than set targets, over 40% increase in Croatia-related search queries and more than 22% increase in tourists in 2017.\nThe post First Croatian Campaign as Google \u2019\u2019Case Study\u2019\u2019 appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-11-17T15:12:27+01:00", "date_modified": "2017-11-17T16:10:05+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/CroatiaFeeds_busbranding.jpg", "tags": [ "croatia", "croatia feeds", "croatian national tourist board", "kristijan stancic", "NEWS", "News and events" ] } ] }