{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/creating-experience/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/tag/creating-experience/", "feed_url": "https://www.seebtm.com/en/tag/creating-experience/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/how-much-are-hotels-in-region-working-on-creating-experience/", "url": "https://www.seebtm.com/en/how-much-are-hotels-in-region-working-on-creating-experience/", "title": "How Much Are Hotels in Region Working on Creating Experience?", "content_html": "

In mid\u00ad-2019, SEEbtm conducted a survey on how much effort hotels and hotel brands in the region put in creating experiences for their guests.

\n

The overall conclusion is that everyone wants to create a positive and unusual experience for their guests. However, for now only a small percentage takes a systematic, methodical approach to the objective. As a result, creating the guest experience is largely left to luck and good weather, when it\u2019s there.

\n

Every hotel brand and venue that took part in the survey underlined that they indeed work to create the guest/customer experience. They do this mostly (60%) by implementing unusual amenities and events on their premises \u2013 performances, themed events, exhibitions, and similar. In addition, they often use special concepts and design for this purpose, as they do information technology. Hotels also frequently rely on their own staff and their interaction with guests in creating memorable experiences (Chart 1).

\n

\"\"

\n

Hotels in the SEE region still mainly (60%) get feedback from guests regarding their needs, \"\"impressions, and experiences by having them fill out a questionnaire when checking out at the front desk or upon arrival in the room. 20% of them collect feedback through online questionnaires, and another 20% through reviews. We can say that the region\u2019s hotels collect 60% of comments and impressions by direct survey at hotel (Chart 2).

\n

\"\"

\n

\"\"Considering that the website of the hotel, hotel brand, or venue is quite often the first point of contact for the guest and that it also affects the guest\u2019s experience in in interacting with a particular brand, 60% of the survey participants note that a UX designer was involved in creating their website (Chart 3).

\n

The same share of respondents said that the percentage of users\u2019 satisfaction with their website exceeds 50%. No respondents reported users\u2019 satisfaction with their website as high \u2014 greater than 80%. On the other hand, quite a lot of them, as many as 40%, reported users\u2019 satisfaction with the hotel website as less than 30% (Chart 4).
\n\"\"This information decidedly indicates that these failed to take enough care of user experience and website structure and design (read more about UX design by clicking here). In this regard, 80% of the survey participants said that their hotel and hotel brand had no mobile app that their guests could use during their stay and that could improve interaction with the brand and the overall experience, but that they would soon have it (Chart 5).

\n

\"\"

\n

All this suggests that the awareness of the need to plan the guest experience is underdeveloped in our region, but we believe that, as with everything else, the hotel industry leaders will approach this issue in the future with more commitment and resources. This will make good experiences less a result of ad hoc outcomes and happy circumstances and more a result of well-thought-out tactics and invested effort.

\n

The post How Much Are Hotels in Region Working on Creating Experience? appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "In mid\u00ad-2019, SEEbtm conducted a survey on how much effort hotels and hotel brands in the region put in creating experiences for their guests.\nThe overall conclusion is that everyone wants to create a positive and unusual experience for their guests. However, for now only a small percentage takes a systematic, methodical approach to the objective. As a result, creating the guest experience is largely left to luck and good weather, when it\u2019s there.\nEvery hotel brand and venue that took part in the survey underlined that they indeed work to create the guest/customer experience. They do this mostly (60%) by implementing unusual amenities and events on their premises \u2013 performances, themed events, exhibitions, and similar. In addition, they often use special concepts and design for this purpose, as they do information technology. Hotels also frequently rely on their own staff and their interaction with guests in creating memorable experiences (Chart 1).\n\nHotels in the SEE region still mainly (60%) get feedback from guests regarding their needs, impressions, and experiences by having them fill out a questionnaire when checking out at the front desk or upon arrival in the room. 20% of them collect feedback through online questionnaires, and another 20% through reviews. We can say that the region\u2019s hotels collect 60% of comments and impressions by direct survey at hotel (Chart 2).\n\nConsidering that the website of the hotel, hotel brand, or venue is quite often the first point of contact for the guest and that it also affects the guest\u2019s experience in in interacting with a particular brand, 60% of the survey participants note that a UX designer was involved in creating their website (Chart 3).\nThe same share of respondents said that the percentage of users\u2019 satisfaction with their website exceeds 50%. No respondents reported users\u2019 satisfaction with their website as high \u2014 greater than 80%. On the other hand, quite a lot of them, as many as 40%, reported users\u2019 satisfaction with the hotel website as less than 30% (Chart 4).\nThis information decidedly indicates that these failed to take enough care of user experience and website structure and design (read more about UX design by clicking here). In this regard, 80% of the survey participants said that their hotel and hotel brand had no mobile app that their guests could use during their stay and that could improve interaction with the brand and the overall experience, but that they would soon have it (Chart 5).\n\nAll this suggests that the awareness of the need to plan the guest experience is underdeveloped in our region, but we believe that, as with everything else, the hotel industry leaders will approach this issue in the future with more commitment and resources. This will make good experiences less a result of ad hoc outcomes and happy circumstances and more a result of well-thought-out tactics and invested effort.\nThe post How Much Are Hotels in Region Working on Creating Experience? appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-09-09T11:38:33+02:00", "date_modified": "2019-09-09T11:38:33+02:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-srp-4.jpg", "tags": [ "creating experience", "hotel brands", "hotels", "research", "survey", "Experts opinions", "MUST READ", "RESEARCH", "Statistics" ] }, { "id": "https://www.seebtm.com/en/creating-experiences-in-event-planning/", "url": "https://www.seebtm.com/en/creating-experiences-in-event-planning/", "title": "Creating Experiences in Event Planning", "content_html": "

You\u2019ll probably agree that events are becoming increasingly demanding. And not only in terms of technical organization. Events are becoming \u201calive,\u201d and clients want something that\u2019s never been done before. Envelopes are being pushed and new concepts are being designed.

\n

In this regard, event managers are facing new challenges. How do we outdo the last idea every time, over and over again, and ultimately our selves as the ones in charge of planning the event? Our job is to create unforgettable and valuable experiences for both the client and every other attendee, ones that echo every moment of the event they attended. Perhaps a more fitting term would be \u201cdesigning\u201d experiences. What I\u2019m actually referring to is (U)XD \u2013 (user) experience design. The term is primarily associated with the tech arena \u2013 above all cellphone companies, which compete day in day out to ensure this magical experience\u00a0 for consumers using their products and base their sales strategies on this very foundation. So, what is (U)XD?

\n

A process that boosts the product or service user\u2019s satisfaction by improving usability/accessibility/desirability in the very interaction with the pro duct or using the service.

\n

Let\u2019s focus on services, because that\u2019s exactly what event planning is. In practice, this means that the service is designed so that the focus is on the quality of the user\u2019s or client\u2019s experience. However, this \u201cdesign\u201d doesn\u2019t adhere to the usual rules\u00a0 of design. On the contrary, it\u2019s about using and mixing multiple disciplines that take into account multiple aspects of the brand, business, environment, experience…\u00a0 To use an instructive example, if you\u2019re planning an event to launch a new pro duct, you need to think about everything: from what the product represents (literally and figuratively), its purpose, its packaging and the reasoning behind it, who will distribute it and where, what\u2019s the retail environment like, employee dress code, and so forth. Every little thing matters! Even the things that never cross your mind.

\n

\"\"

\n

XD aims to develop the product or service by tackling all or some of the following components: visual design, information architecture (how users get the information they need), interaction design (focusing on the interaction between users and the product/service), usefulness (ways to use the product/ service so as to ensure maximum performance and serve its purpose), access (how the system enables users to easily access the content), and human\u2013computer interaction (how communication is shaped in terms of design and implementation of computer systems).

\n

Events have long since stopped being mere gatherings of certain numbers of people in the same place. They are expected to provide an experience, preferably one that\u2019s never been lived before. That\u2019s why a new discipline is emerging \u2013 XD, or event design.

\n

How does one become a good XD designer? First and foremost, you have to understand your clients\u2019 needs and goals, and then find and plan a detailed roadmap that meets these needs all around, all the while taking care to create the right combination of digital and \u201creal life.\u201d This roadmap is the single most important part of the process. After getting information about the event\u2019s target audience and objectives, you should make sure that each next step in the event design roadmap is well\u00a0 thought out, customized, and involving as many participants as possible. This planning stage allows you to identify gaps in the user experience, determine where the experience is lacking, and accordingly define when and where to take it up or down a notch, as well as inform or entertain your audience. And precisely because the experience itself is an intangible category, it\u2019s crucial that the event planners develop road mapping methods that will bring these experiences to life. This means finding the most effective ways of mixing and combining these components in order to create the user experience.

\n

\"\"

\n

Good visual components instantly draw attention and tell the story, although it\u2019s an art knowing how to pack in lots of information in a form that\u2019s appropriate on both the informational and aesthetic level.

\n

The details are what should highlight and accentuate the strongest ideas within the in formation hierarchy. The hierarchy is achieved by using different typography, font, contrast, and color. This principle directly relies on the analytical, strategic, and creative skills of the experience designer, or in our case the event manager.\u00a0 If possible, it\u2019s recommended that you analyze the participants data from past events so that you can understand how they interacted with, for example,\u00a0 venues, content, technology, and one another. This analysis aims to determine if there were points where the participants were disengaged or the experience was lacking, or any other slip \u00adup.

\n

\"\"

\n

 

\n

Here you should think about how to fix it and find a way to create an experience for the guests that they won\u2019t forget. And if the experience was impressive and positive, pin down what the participants responded to particularly well and the components that led to success, so that you can have guide lines on what to put emphasis on this time and be even better.
\nEvents have long since stopped being mere gatherings of certain numbers of people in the sa me place. They are expected to provide an experience, preferably one that\u2019s never been lived before. That\u2019s why a new discipline is emerging \u2013 XD, or event design. Event design literally dives into every detail, it is part of everything that you come up with and implement. The key is to take into consideration what your client really needs or wants and deliver it before they become aware of it as a need or desire. This practically makes you the one who shapes their experience \u2013 or at least anticipates it. In that matter, the next time you\u2019re planning an event, ask yourself not only how you will meet the client\u2019s expectations, but how you will exceed them, as well.

\n

The post Creating Experiences in Event Planning appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "You\u2019ll probably agree that events are becoming increasingly demanding. And not only in terms of technical organization. Events are becoming \u201calive,\u201d and clients want something that\u2019s never been done before. Envelopes are being pushed and new concepts are being designed.\nIn this regard, event managers are facing new challenges. How do we outdo the last idea every time, over and over again, and ultimately our selves as the ones in charge of planning the event? Our job is to create unforgettable and valuable experiences for both the client and every other attendee, ones that echo every moment of the event they attended. Perhaps a more fitting term would be \u201cdesigning\u201d experiences. What I\u2019m actually referring to is (U)XD \u2013 (user) experience design. The term is primarily associated with the tech arena \u2013 above all cellphone companies, which compete day in day out to ensure this magical experience\u00a0 for consumers using their products and base their sales strategies on this very foundation. So, what is (U)XD?\nA process that boosts the product or service user\u2019s satisfaction by improving usability/accessibility/desirability in the very interaction with the pro duct or using the service. \nLet\u2019s focus on services, because that\u2019s exactly what event planning is. In practice, this means that the service is designed so that the focus is on the quality of the user\u2019s or client\u2019s experience. However, this \u201cdesign\u201d doesn\u2019t adhere to the usual rules\u00a0 of design. On the contrary, it\u2019s about using and mixing multiple disciplines that take into account multiple aspects of the brand, business, environment, experience…\u00a0 To use an instructive example, if you\u2019re planning an event to launch a new pro duct, you need to think about everything: from what the product represents (literally and figuratively), its purpose, its packaging and the reasoning behind it, who will distribute it and where, what\u2019s the retail environment like, employee dress code, and so forth. Every little thing matters! Even the things that never cross your mind.\n\nXD aims to develop the product or service by tackling all or some of the following components: visual design, information architecture (how users get the information they need), interaction design (focusing on the interaction between users and the product/service), usefulness (ways to use the product/ service so as to ensure maximum performance and serve its purpose), access (how the system enables users to easily access the content), and human\u2013computer interaction (how communication is shaped in terms of design and implementation of computer systems).\nEvents have long since stopped being mere gatherings of certain numbers of people in the same place. They are expected to provide an experience, preferably one that\u2019s never been lived before. That\u2019s why a new discipline is emerging \u2013 XD, or event design.\nHow does one become a good XD designer? First and foremost, you have to understand your clients\u2019 needs and goals, and then find and plan a detailed roadmap that meets these needs all around, all the while taking care to create the right combination of digital and \u201creal life.\u201d This roadmap is the single most important part of the process. After getting information about the event\u2019s target audience and objectives, you should make sure that each next step in the event design roadmap is well\u00a0 thought out, customized, and involving as many participants as possible. This planning stage allows you to identify gaps in the user experience, determine where the experience is lacking, and accordingly define when and where to take it up or down a notch, as well as inform or entertain your audience. And precisely because the experience itself is an intangible category, it\u2019s crucial that the event planners develop road mapping methods that will bring these experiences to life. This means finding the most effective ways of mixing and combining these components in order to create the user experience.\n\nGood visual components instantly draw attention and tell the story, although it\u2019s an art knowing how to pack in lots of information in a form that\u2019s appropriate on both the informational and aesthetic level. \nThe details are what should highlight and accentuate the strongest ideas within the in formation hierarchy. The hierarchy is achieved by using different typography, font, contrast, and color. This principle directly relies on the analytical, strategic, and creative skills of the experience designer, or in our case the event manager.\u00a0 If possible, it\u2019s recommended that you analyze the participants data from past events so that you can understand how they interacted with, for example,\u00a0 venues, content, technology, and one another. This analysis aims to determine if there were points where the participants were disengaged or the experience was lacking, or any other slip \u00adup.\n\n \nHere you should think about how to fix it and find a way to create an experience for the guests that they won\u2019t forget. And if the experience was impressive and positive, pin down what the participants responded to particularly well and the components that led to success, so that you can have guide lines on what to put emphasis on this time and be even better.\nEvents have long since stopped being mere gatherings of certain numbers of people in the sa me place. They are expected to provide an experience, preferably one that\u2019s never been lived before. That\u2019s why a new discipline is emerging \u2013 XD, or event design. Event design literally dives into every detail, it is part of everything that you come up with and implement. The key is to take into consideration what your client really needs or wants and deliver it before they become aware of it as a need or desire. This practically makes you the one who shapes their experience \u2013 or at least anticipates it. In that matter, the next time you\u2019re planning an event, ask yourself not only how you will meet the client\u2019s expectations, but how you will exceed them, as well.\nThe post Creating Experiences in Event Planning appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-08T09:45:00+02:00", "date_modified": "2019-08-08T09:45:00+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-111.jpg", "tags": [ "creating experience", "event manager", "event organization", "EVENT ORGANIZATION", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/creating-experiences-in-the-hotel-industry/", "url": "https://www.seebtm.com/en/creating-experiences-in-the-hotel-industry/", "title": "Creating Experiences in the Hotel Industry", "content_html": "

Hotels used to be merely places to spend the night. The requirements included a clean room, comfortable bed, hot water, and edible food. Today they include a lot more.

\n

We started with the interior, the color of the walls, the materials used in furnishing, the details
\nembellishing the space. Next, the priority shifted to Wi-Fi coverage, ambiance in public areas, and extra amenities on offer. The hotel industry\u2019s one-time motto \u201cmake yourself at home\u201d
\nsupports this. Furthermore, the service is expected to be impeccable in terms of staff behavior and the way you\u2019re treated from the moment you check in at the front desk up until you leave. However, this too has an upgrade called experience. The phenomenon, which is spreading like wildfire, is becoming so important that guests are making it the top priority \u2013 even above price and location. The question is: How can guests be offered an experience and what are the ways to breathe life into a hotel brand? Modern-day guests have a taste for adventure and singular experiences. They want to be amazed, astonished, left breathless, flabbergasted… Right there at the hotel itself!

\n

\"\"

\n

On the other hand, the hotel industry is also aspiring to make visitors spend more quality time in the hotel. Hotels try to offer extraordinary amenities that will make their guests to want to come back. One option is that the hotel tailors the stay as much as possible to its guests. How? Through personalization. Information technology is utilized for these exact purposes. For example, when you turn on the TV in your room, you might see \u201cWelcome, Mr. Petrovic\u201d appear on the screen. Personalization can be even more visible if you\u2019re a regular guest of a hotel or hotel chain that collects your information, habits, and preferences. For example, if you often stay at the same hotel, they will try to provide you with the room you were most happy with, you might find a chocolate with a personalized welcome message or come across another small gesture of appreciation.

\n

One issue that may come up in personalization and using information technology for it is that to us it might seem like a simple thing. It\u2019s quite the opposite! Systems that facilitate this and companies that develop them often don\u2019t focus on the human being as the center of the entire experience affair. That is why hotel staff goes through additional training and tries to compensate for systems\u2019 lacking with their presence. Another option is for the hotel stay to be outside of your comfort zone. What does this mean? The human mind associates luxury with isolation, among other things. Isolation in every sense \u2013 as few guests as possible and as far away as possible from a city or place. There are hotels that took this quite literally and built resorts in deserts, where you simply have no need to leave the premises because everything is there.

\n

\"\"

\n

From live-in staff to on-premise doctors. They\u2019re virtually cities built in the middle of deserts.
\nA bit extreme, is it not? However, there are other ways to offer guests something out of the ordinary by offering an unusual concept. Hotels that don\u2019t have traditional rooms, but instead, for example, large wine barrels remodeled into rooms that have everything you need. Or hotels made of ice, hotels with underwater rooms, and suchlike \"\ud83d\ude42\"

\n

Finally, we shouldn\u2019t forget about the experience provided on the hotel\u2019s official website. Since we live in the digital age, the hotel website is actually quite often our first encounter with the hotel. That is the starting point of our experience. If things seem complicated or inaccessible at that point, if you\u2019re having trouble finding the information you need or you can\u2019t find them at all, the chances of staying there start to drop. That is the reason why hotels and hotel chains are earmarking big budgets for UX design. Modern versions of hotels\u2019 online presentations are designed after serious and extensive research concerning guests\u2019 different preferences, habits, and expectations. What should catch the eye first? How much time does a user spend on average browsing the website of a hotel? What kind of information do they need? Designing the website has become a challenge in every sense.

\n

\"\"

\n

Creativity and innovation have become the parameters for success in any business, and the hotel industry is no exception. The constant search for new ways to entertain guests, as well as potential customers, has easily become one of the main drivers of this business. Read on to find out how hotels manage to create experiences for guests and what it looks like in real life.

\n

The post Creating Experiences in the Hotel Industry appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Hotels used to be merely places to spend the night. The requirements included a clean room, comfortable bed, hot water, and edible food. Today they include a lot more.\nWe started with the interior, the color of the walls, the materials used in furnishing, the details\nembellishing the space. Next, the priority shifted to Wi-Fi coverage, ambiance in public areas, and extra amenities on offer. The hotel industry\u2019s one-time motto \u201cmake yourself at home\u201d\nsupports this. Furthermore, the service is expected to be impeccable in terms of staff behavior and the way you\u2019re treated from the moment you check in at the front desk up until you leave. However, this too has an upgrade called experience. The phenomenon, which is spreading like wildfire, is becoming so important that guests are making it the top priority \u2013 even above price and location. The question is: How can guests be offered an experience and what are the ways to breathe life into a hotel brand? Modern-day guests have a taste for adventure and singular experiences. They want to be amazed, astonished, left breathless, flabbergasted… Right there at the hotel itself!\n\nOn the other hand, the hotel industry is also aspiring to make visitors spend more quality time in the hotel. Hotels try to offer extraordinary amenities that will make their guests to want to come back. One option is that the hotel tailors the stay as much as possible to its guests. How? Through personalization. Information technology is utilized for these exact purposes. For example, when you turn on the TV in your room, you might see \u201cWelcome, Mr. Petrovic\u201d appear on the screen. Personalization can be even more visible if you\u2019re a regular guest of a hotel or hotel chain that collects your information, habits, and preferences. For example, if you often stay at the same hotel, they will try to provide you with the room you were most happy with, you might find a chocolate with a personalized welcome message or come across another small gesture of appreciation.\nOne issue that may come up in personalization and using information technology for it is that to us it might seem like a simple thing. It\u2019s quite the opposite! Systems that facilitate this and companies that develop them often don\u2019t focus on the human being as the center of the entire experience affair. That is why hotel staff goes through additional training and tries to compensate for systems\u2019 lacking with their presence. Another option is for the hotel stay to be outside of your comfort zone. What does this mean? The human mind associates luxury with isolation, among other things. Isolation in every sense \u2013 as few guests as possible and as far away as possible from a city or place. There are hotels that took this quite literally and built resorts in deserts, where you simply have no need to leave the premises because everything is there.\n\nFrom live-in staff to on-premise doctors. They\u2019re virtually cities built in the middle of deserts.\nA bit extreme, is it not? However, there are other ways to offer guests something out of the ordinary by offering an unusual concept. Hotels that don\u2019t have traditional rooms, but instead, for example, large wine barrels remodeled into rooms that have everything you need. Or hotels made of ice, hotels with underwater rooms, and suchlike \nFinally, we shouldn\u2019t forget about the experience provided on the hotel\u2019s official website. Since we live in the digital age, the hotel website is actually quite often our first encounter with the hotel. That is the starting point of our experience. If things seem complicated or inaccessible at that point, if you\u2019re having trouble finding the information you need or you can\u2019t find them at all, the chances of staying there start to drop. That is the reason why hotels and hotel chains are earmarking big budgets for UX design. Modern versions of hotels\u2019 online presentations are designed after serious and extensive research concerning guests\u2019 different preferences, habits, and expectations. What should catch the eye first? How much time does a user spend on average browsing the website of a hotel? What kind of information do they need? Designing the website has become a challenge in every sense.\n\nCreativity and innovation have become the parameters for success in any business, and the hotel industry is no exception. The constant search for new ways to entertain guests, as well as potential customers, has easily become one of the main drivers of this business. Read on to find out how hotels manage to create experiences for guests and what it looks like in real life.\nThe post Creating Experiences in the Hotel Industry appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-07-19T09:35:43+02:00", "date_modified": "2019-07-19T09:35:43+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-105.jpg", "tags": [ "creating experience", "guests", "hotel industry", "hotels", "Hot topics", "Hotels and venues", "MUST READ", "WHERE AND WHY" ] }, { "id": "https://www.seebtm.com/en/creating-experience-introduction-in-30th-issue-of-seebtm-magazine/", "url": "https://www.seebtm.com/en/creating-experience-introduction-in-30th-issue-of-seebtm-magazine/", "title": "Creating Experience \u2013 Introduction in 30th Issue of SEEbtm Magazine", "content_html": "

Content and information availability has made merely meeting our basic needs too little.

\n

When we\u2019re deciding on where to have coffee or lunch or which hotel to stay at, we choose a location that \u2013 in addition to good coffee and food, which are a MUST (and up until some years ago, this was the main requirement besides the location) \u2013 features an environment that makes us feel good, brings us satisfaction, and intrigues us \u2013 either with its design, particular or unusual service, food design, names of the dishes, additional amenities and entertainment options, or all of the above.

\n
\"Miona
Miona Milic, Editor in Chief
\n

More often we\u2019re starting to hear a new term describing a venue or a landmark as instagrammable, which means it fits for taking photos that WOW us and look good to post on Instagram and bring in lots of likes. It might sound absurd, but today\u2019s tourists \u2013 or to be more precise, Generation Z \u2013 are increasingly searching for phrases like \u201cthe most instagrammable spots\u201d paired up with a specific city and country, using this as the starting point for selecting the destination to visit. Experience design is becoming very important in all segments of sales and marketing.

\n

If we pay attention, we\u2019ll see that marketing campaigns for different products and services are cantered around experience. We are not talking any more about delicious ice creams and candies, instead it\u2019s King Experience and Special Munchmallow Experience; cars are no longer just comfortable and safe, now there\u2019s the ultimate experience allowed by driving a particular car. The same applies to events.

\n

Events that simply bring together a certain number of people in a certain place at a certain time have long since been outdated. Trainings, conferences, trade shows, conventions, and team building events that offer mere education, connecting, networking, or playing games \u2013 without the components of a rounded out experience from the event\u2019s beginning through its end, in all or most of its stages \u2013 fail to serve their purpose and meet the participants\u2019 expectations. This is why it\u2019s to be expected that any event keeping up with not only trends but also expectations underline that it\u2019s providing an experience, so in addition to the traditional hashtags usually consisting of the event\u2019s name and year of taking place, those that add the magical word experience to the event name are also floated around. One example was the recent #imexperience.

\n

\u201cThe way we experience the world around us is a direct reflection of the world within us.\u201d
\nGabrielle Bernstein

\n

Miona Milic,

\n

Editor in Chief

\n

The post Creating Experience – Introduction in 30th Issue of SEEbtm Magazine appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Content and information availability has made merely meeting our basic needs too little.\nWhen we\u2019re deciding on where to have coffee or lunch or which hotel to stay at, we choose a location that \u2013 in addition to good coffee and food, which are a MUST (and up until some years ago, this was the main requirement besides the location) \u2013 features an environment that makes us feel good, brings us satisfaction, and intrigues us \u2013 either with its design, particular or unusual service, food design, names of the dishes, additional amenities and entertainment options, or all of the above.\nMiona Milic, Editor in Chief\nMore often we\u2019re starting to hear a new term describing a venue or a landmark as instagrammable, which means it fits for taking photos that WOW us and look good to post on Instagram and bring in lots of likes. It might sound absurd, but today\u2019s tourists \u2013 or to be more precise, Generation Z \u2013 are increasingly searching for phrases like \u201cthe most instagrammable spots\u201d paired up with a specific city and country, using this as the starting point for selecting the destination to visit. Experience design is becoming very important in all segments of sales and marketing.\nIf we pay attention, we\u2019ll see that marketing campaigns for different products and services are cantered around experience. We are not talking any more about delicious ice creams and candies, instead it\u2019s King Experience and Special Munchmallow Experience; cars are no longer just comfortable and safe, now there\u2019s the ultimate experience allowed by driving a particular car. The same applies to events.\nEvents that simply bring together a certain number of people in a certain place at a certain time have long since been outdated. Trainings, conferences, trade shows, conventions, and team building events that offer mere education, connecting, networking, or playing games \u2013 without the components of a rounded out experience from the event\u2019s beginning through its end, in all or most of its stages \u2013 fail to serve their purpose and meet the participants\u2019 expectations. This is why it\u2019s to be expected that any event keeping up with not only trends but also expectations underline that it\u2019s providing an experience, so in addition to the traditional hashtags usually consisting of the event\u2019s name and year of taking place, those that add the magical word experience to the event name are also floated around. One example was the recent #imexperience.\n\u201cThe way we experience the world around us is a direct reflection of the world within us.\u201d\nGabrielle Bernstein\nMiona Milic,\nEditor in Chief\nThe post Creating Experience – Introduction in 30th Issue of SEEbtm Magazine appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-07-15T11:33:57+02:00", "date_modified": "2019-07-15T11:33:57+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-103.jpg", "tags": [ "creating experience", "event organization", "introduction", "EVENT ORGANIZATION", "Hot topics", "MUST READ" ] } ] }