![\"Dusan](\"https://www.seebtm.com/wp-content/uploads/DusanBorovcanin.jpg\" "\\"Dusan")
Master of Economy,
Teaching Assistant at Singidunum University
Simply said, branding a country is far more complex than branding a certain product or a service. This already complex task is additionally complicated if a country has suffered from some of the very well \u2013 known crises which affect overall tourism activities. Crises can appear in many different forms \u2013 the question is, how to rebuild the reputation of a country
\nthat has suffered from crises? Some countries have tried to build their international image as a perfect place for foreign investments such as the UAE or Qatar. However, unlike other crises that affect country\u2019s image, it is civil conflicts that tend to have long-term consequences for the national brand. The real question is how we can rebuild its image and improve the perception of foreign visitors.
However, a study recently done by Dr Rob Davidson, one of the most distinguished professors and consultants in MICE industry who recently received a Lifetime Achievement Award at IBTM in Barcelona, and our young academic Dusan Borovcanin from Singidunum
\nUniversity reveals that congress tourism can be part of the solution for improving the image of Belgrade and Serbia as tourism destination. The study involved people who visited Serbia for the first time, and whose primary motivation was to take part in a business event. As it is well-known, business travelers are not the ones who decide which destination they will visit. Usually, it is the organizers of the event that do so.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/grafik-3.jpg\")
For that very reason, the authors of this study were interested in learning what was the perception of participants at business events before they came to Serbia for the first time and comparing it with their perceptions after attending their congress and experiencing
\nthe destination for themselves. The results of the study presented at the annual conference of ATLAS (Association for Tourism and Leisure Education) reveal that the image of Serbia as a conflict destination still exists to some extent. The main source of this perception are mass media such as TV, newspapers and internet.
However, what is encouraging is that the perception of foreign travelers has changed dramatically from the moment they visit the country for the first time. The most dominant factor that affects their perception are \u201cpeople\u201d as they claim, i.e. local population whose friendliness and warmth breaks down the myths of Serbia as a warlike nation. Although \u201cpeople\u201d are on top of the list, they are closely followed by factors such as \u201cgastronomy\u201d and \u201cnice climate\u201d,
\nas well as price competitiveness.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/grafik-4.jpg\")
One of the significant findings is that business travelers, after they had visited the country for business purposes, showed a significant intent to visit Serbia again, only this time for leisure purposes. This research demonstrates the image-changing power of the congress industry. Besides direct and indirect economic impacts it leaves on the country\u2019s economy, the congress industry significantly contributes to the improvement of the international perception of Serbia as a nation. The conclusion from this research is perfectly aligned with the actual trend of business tourism in Serbia. Belgrade jumped from 120th to 51st position on the ICCA (International Congress and Convention Association) list from 2008 \u2013 2016 and Serbia as a country moved from 55th to 48th place internationally, as well.
\nThis shows that Belgrade and Serbia are rising on the international market as a new, interesting and inspirational destination that can meet the needs of highly demanding business travelers. Finally, it is evident that, as a country, we are earning significantly from congress
\ntourism, but can we use congress industry as one of the key factors for positively branding our country? The authors of this study are certain we can.
Dusan Borovcanin,
\nMaster of Economy,
\nTeaching Assistant at Singidunum University
Dr Rob Davidson,
\nManaging Director at MICE Knowledge
The post Congress Tourism Improves the International Reputation of Serbia appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Country and destination branding is the topic that has been attracting interest from tourism professionals for years. Nevertheless, after much research written on this matter we can conclude that there is no universal formula that could be applied in all cases.\nDusan Borovcanin, Master of Economy, Teaching Assistant at Singidunum University\nSimply said, branding a country is far more complex than branding a certain product or a service. This already complex task is additionally complicated if a country has suffered from some of the very well \u2013 known crises which affect overall tourism activities. Crises can appear in many different forms \u2013 the question is, how to rebuild the reputation of a country\nthat has suffered from crises? Some countries have tried to build their international image as a perfect place for foreign investments such as the UAE or Qatar. However, unlike other crises that affect country\u2019s image, it is civil conflicts that tend to have long-term consequences for the national brand. The real question is how we can rebuild its image and improve the perception of foreign visitors. \nHowever, a study recently done by Dr Rob Davidson, one of the most distinguished professors and consultants in MICE industry who recently received a Lifetime Achievement Award at IBTM in Barcelona, and our young academic Dusan Borovcanin from Singidunum\nUniversity reveals that congress tourism can be part of the solution for improving the image of Belgrade and Serbia as tourism destination. The study involved people who visited Serbia for the first time, and whose primary motivation was to take part in a business event. As it is well-known, business travelers are not the ones who decide which destination they will visit. Usually, it is the organizers of the event that do so.\n\nFor that very reason, the authors of this study were interested in learning what was the perception of participants at business events before they came to Serbia for the first time and comparing it with their perceptions after attending their congress and experiencing\nthe destination for themselves. The results of the study presented at the annual conference of ATLAS (Association for Tourism and Leisure Education) reveal that the image of Serbia as a conflict destination still exists to some extent. The main source of this perception are mass media such as TV, newspapers and internet.\nHowever, what is encouraging is that the perception of foreign travelers has changed dramatically from the moment they visit the country for the first time. The most dominant factor that affects their perception are \u201cpeople\u201d as they claim, i.e. local population whose friendliness and warmth breaks down the myths of Serbia as a warlike nation. Although \u201cpeople\u201d are on top of the list, they are closely followed by factors such as \u201cgastronomy\u201d and \u201cnice climate\u201d,\nas well as price competitiveness.\n\nOne of the significant findings is that business travelers, after they had visited the country for business purposes, showed a significant intent to visit Serbia again, only this time for leisure purposes. This research demonstrates the image-changing power of the congress industry. Besides direct and indirect economic impacts it leaves on the country\u2019s economy, the congress industry significantly contributes to the improvement of the international perception of Serbia as a nation. The conclusion from this research is perfectly aligned with the actual trend of business tourism in Serbia. Belgrade jumped from 120th to 51st position on the ICCA (International Congress and Convention Association) list from 2008 \u2013 2016 and Serbia as a country moved from 55th to 48th place internationally, as well.\nThis shows that Belgrade and Serbia are rising on the international market as a new, interesting and inspirational destination that can meet the needs of highly demanding business travelers. Finally, it is evident that, as a country, we are earning significantly from congress\ntourism, but can we use congress industry as one of the key factors for positively branding our country? The authors of this study are certain we can.\nDusan Borovcanin,\nMaster of Economy,\nTeaching Assistant at Singidunum University\nDr Rob Davidson,\nManaging Director at MICE Knowledge\nThe post Congress Tourism Improves the International Reputation of Serbia appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-05-15T16:14:53+02:00", "date_modified": "2018-05-15T16:14:53+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Borovcanin-2.jpg", "tags": [ "congress tourism", "research", "rob davidson", "serbia", "study", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/education-in-congress-tourism/", "url": "https://www.seebtm.com/en/education-in-congress-tourism/", "title": "EDUCATION IN CONGRESS TOURISM", "content_html": "![\"Edukacija](\"https://www.seebtm.com/wp-content/uploads/Edukacija-u-kongresnom-turizmu-01.jpg\" "\\"Edukacija")
Education in Congress Tourism on Faculties \u201cSince 2008, with a new concept and extra faculty\u2019s staff in Tourism & Hospitality Management Department, we have managed to dedicate an entire segment to meeting industry within lectures and exercises in the subjects such as Marketing in Tourism and Management of Tourism Enterprises, where students are introduced to the internationally acknowledged principles of meeting industry, as well as case studies\u201d, says Bojan Ze\u010devi\u0107, PhD, the Faculty of Economics in Belgrade. He states that since 2007 master students have been introduced to the strategic framework of event organization within the subject Event Management and Marketing. \u201cIt is necessary to stress that our department staff are the owners of internationally recognised certificates in meeting industry awarded by the global associations (ICCA, DMAI), and in their research and academic function the students really do know how to embrace it and take advantage of it\u201d, Ze\u010devi\u0107 says.
\nIn Geography, Tourism & Hotel Management Department within the Faculty of Sciences in Novi Sad, the undergraduate students may choose the subject Meeting Industry (since 2006), and master students may opt for the subject Event Management (since 2007). Approximately 40 students are interested in these subjects per year. Tatjana Pivac, PhD and Vanja Dragi\u0107evi\u0107, PhD point out that starting from the next year they will have several subjects addressing events: Cultural Event Management, Business Event Management, Sports Event Management and Special Event Management.
\nThe Faculty of Tourism and Hospitality in Ohrid, the Republic of Macedonia (as a part of St. Kliment Ohridski University of Bitola) has offered undergraduate studies with the subject Organization of Congresses and Meetings (since 2008). Ivanka Nestoroska, a professor at FTH Ohrid, says that it is a compulsory subject in study programmes Hotel & Restaurant ![\"Edukacija](\"https://www.seebtm.com/wp-content/uploads/Edukacija-u-kongresnom-turizmu-02.jpg\" "\\"Edukacija")
Management and Gastronomy, and an optional subject in the study programmes Tourism. She adds that about 30% of students on average choose this subject. In the graduate studies, Tourism Department, there is Event Management as an optional subject (since 2008), chosen by some 20% of enrolled students.
\u201cStudents are very interested in MICE Tourism subject. It is an optional subject opted for by as many as 80% of students on average. Two thirds of the semester is dedicated to theoretical study of fundamentals, but also to the latest achievements in MICE industry, while one third is dedicated on mandatory basis to acquiring practical experience\u201d, says Assistant Lecturer, Ana Tripkovi\u0107 Markovi\u0107, PhD, the Faculty of Tourism in Bar, Montenegro. She points out that they have an excellent cooperation with local representatives in MICE industry who are always glad to be visiting lecturers for these students. \u201cAlso, when doing their final paper, the students have an opportunity to learn everything about what meeting industry clients require on the one hand, and what Montenegro as a MICE destination has to offer on the other\u201d, Markovi\u0107 concludes.
\n\n
Prof. Dr. Sc. Denisa Krbec, Jurja Dobrile University in Pula, Economics and Tourism Department, says that the topics in this field are studied through an intense cooperation with business partners in tourist sector in form of seminars and/or practical trainings.
\nIn Slovenia, the University of Primorska, the Faculty of Tourism in Portoro\u017e, also records high student interest which grows on the annual basis. \u201cThe Faculty tries, in addition to theoretical studies, to send the best students for trainings to Convention Bureau, PCO and DMC agencies, or hotels and convention centres\u201d, says Marijana Siko\u0161ek, MA. The subject Congress Management has been present as independent since 2006 within the studies in Tourist Destination Management and Management of Tourism Enterprises.
\nThe SEE faculties feature quite a narrow selection of subjects, departments or modules addressing meeting industry directly. The knowledge that comes closest to meeting industry can be found at faculties containing the tourism and hospitality department, which includes the subject Event Management, Organization of Conventions and Meetings, Tourist Enterprise Management or Destination Management. Only few regional faculties offer meeting industry or MICE industry independently and if so, they are normally optional subjects. Apart from that, there is also a question of what kind of program and content hide behind a certain title of a subject.
\n![\"Edukacija](\"https://www.seebtm.com/wp-content/uploads/Edukacija-u-kongresnom-turizmu-03.jpg\" "\\"Edukacija")
Plans for Education in Congress Tourism in Future\u201cWhat we can actually expect is to address meeting industry within specialist and master studies. In next few years, the Faculty will focus specifically on introducing new subjects and up-to-date approach to subjects in tourism. It is necessary to point out that the title of department or subject cannot give the students any guarantee of quality of what they learn and that is the reason why we insist on the program content \u2013 what is it they learn, how relevant is it, is it applicable at the international level, and most of all, is there anyone to learn it from?\u201d, says Bojan Ze\u010devi\u0107, PhD, the Faculty of Economics in Belgrade.
\n\u201cThe focus will be on introducing content in this field as much as possible into the existing subjects in undergraduate, master and PhD studies. It should be also complemented with the 3rd– and 4th-year students\u2019 professional engagement lasting at least two months and including either their direct or indirect working in meetings industry. All this testifies that even with the absence of a separate department or subject, this field is being comprehensively covered by several diverse teaching activities\u201d, says Professor Jovan Popesku, PhD, Singidunum University, the Faculty of Tourism and Hospitality Management.
\nSvetislav Milenkovi\u0107, PhD, and a professor at the Faculty of Economics in Kragujevac says that for now there is no possibility to launch a separate meeting industry department, but he insists that it would be very interesting since Kragujevac, as a university city, has been growingly developing into a meeting industry centre.
\nBelow are the regional faculties with departments including the subject(s), for which professors from these faculties stated that have themes about congress tourism (Note: For the information about departments and subjects we have contacted the faculties and used their websites as relevant sources).
\n| \n FACULTY \n | \n\n DEPARTMENT \n | \n\n SUBJECT \n | \n
| \n SERBIA \n | \n||
| \n Faculty of Economics, University of Belgrade \n | \n\n Tourism and Hospitality Management \n | \n\n Marketing in Tourism \nManagement of Tourism Enterprises \nEvent Management and Marketing | \n
| \n Faculty of Sciences, University of Novi Sad \n | \n\n Geography, Tourism and Hotel Management \n | \n\n Meeting Industry \nEvent Management | \n
| \n Faculty for Tourism and Hospitality Management, University Singidunum Belgrade \n | \n\n Tourism and Hospitality Management \n | \n\n Thematic Tourism \nTourist Destination Management \nHospitality Management \nTravel Agencies and Tour Operators Management | \n
| \n Faculty of Economics, University of Kragujevac \n | \n\n Study program for Economy \n | \n\n Economics in Tourism \nTourism and Environment \nTourist Destination Management \nTourism and Agrobusiness | \n
| \n MONTENEGRO \n | \n||
| \n Faculty of Tourism Bar, University Mediterranean \n | \n\n Tourism Management \nHospitality Management | \n\n MICE Tourism \n | \n
| \n Faculty of Tourism and Hospitality Kotor, University of Montenegro \n | \n\n Tourism \n | \n\n Selective Tourism \n | \n
| \n CROATIA \n | \n||
| \n Faculty of Economics, University of Zagreb \n | \n\n Tourism \n | \n\n Specific Forms of Tourism \n | \n
| \n Faculty of Tourism and Hospitality Management Opatija, University of Rijeka \n | \n\n Tourism \n | \n\n Tourist Destination Management \nSpecific Forms of Tourism \nEvent Planning | \n
| \n University of Zadar \n | \n\n Tourism and Communication Sciences \n | \n\n Specific Forms of Tourism \n | \n
| \n Faculty of Economics, University of Split \n | \n\n Tourism and Hospitality Management \n | \n\n Event Management \n | \n
| \n University of Jurja Dobrile, Pula \n | \n\n Economics and Tourism \n | \n\n Economics in Tourism \nMarketing in Tourism \nSelective Tourism \nEvent Tourism and Public Relations | \n
| \n SLOVENIA \n | \n||
| \n Faculty of Tourism Studies \u2013 Turistica, University of Primorska, Portoro\u017e \n | \n\n Tourist Destination Management \nManagement of Tourism Enterprises | \n\n Congress Management \n | \n
| \n MACEDONIA \n | \n||
| \n Faculty for Tourism and Hospitality Management Ohrid, University St. Kliment Ohridski – Bitola \n | \n\n Hotel and Restaurant Management and Gastronomy \nStudy Program for Tourism | \n\n Organizing of Conferences and Meetings \nEvent Management | \n
Lectures and education directly related to meeting industry as most adequate can be so far found in form of specialised conferences and training seminars held in our region.
\nIn Serbia, EIAT conference is held once a year for students and the industry, where lecturers are the prominent experts in these fields. Some of them are Rob Davidson, Rick Taylor, Mady Keup.
\nIn Croatia, there are multi-day seminars held where the lecturer is Linda Pereira, one of the leading experts and lecturers in meeting industry.![\"Edukacija](\"https://www.seebtm.com/wp-content/uploads/Edukacija-u-kongresnom-turizmu-04.jpg\" "\\"Edukacija")
If you have any experience in event organization or you work in meeting industry, you can benefit from the internationally recognised title of CMP (Certified Meeting Planner).
\nThe Convention Industry Council (CIC) launched the Certified Meeting Professional (CMP) program in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice.
\nToday, more than 12,000 individuals in 34 countries have earned this designation, which is based on professional experience and a rigorous examination. A CMP designation shows that an individual is dedicated to the profession; it also conveys expertise in planning, managing and executing successful meetings and events.
\nExaminations are typically scheduled two times each year (spring and winter) and also during the IMEX Show held annually in Frankfort, Germany.
\nThe post EDUCATION IN CONGRESS TOURISM appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Education in Congress Tourism on Faculties \n\u201cSince 2008, with a new concept and extra faculty\u2019s staff in Tourism & Hospitality Management Department, we have managed to dedicate an entire segment to meeting industry within lectures and exercises in the subjects such as Marketing in Tourism and Management of Tourism Enterprises, where students are introduced to the internationally acknowledged principles of meeting industry, as well as case studies\u201d, says Bojan Ze\u010devi\u0107, PhD, the Faculty of Economics in Belgrade. He states that since 2007 master students have been introduced to the strategic framework of event organization within the subject Event Management and Marketing. \u201cIt is necessary to stress that our department staff are the owners of internationally recognised certificates in meeting industry awarded by the global associations (ICCA, DMAI), and in their research and academic function the students really do know how to embrace it and take advantage of it\u201d, Ze\u010devi\u0107 says.\nIn Geography, Tourism & Hotel Management Department within the Faculty of Sciences in Novi Sad, the undergraduate students may choose the subject Meeting Industry (since 2006), and master students may opt for the subject Event Management (since 2007). Approximately 40 students are interested in these subjects per year. Tatjana Pivac, PhD and Vanja Dragi\u0107evi\u0107, PhD point out that starting from the next year they will have several subjects addressing events: Cultural Event Management, Business Event Management, Sports Event Management and Special Event Management. \nThe Faculty of Tourism and Hospitality in Ohrid, the Republic of Macedonia (as a part of St. Kliment Ohridski University of Bitola) has offered undergraduate studies with the subject Organization of Congresses and Meetings (since 2008). Ivanka Nestoroska, a professor at FTH Ohrid, says that it is a compulsory subject in study programmes Hotel & Restaurant Management and Gastronomy, and an optional subject in the study programmes Tourism. She adds that about 30% of students on average choose this subject. In the graduate studies, Tourism Department, there is Event Management as an optional subject (since 2008), chosen by some 20% of enrolled students.\n\u201cStudents are very interested in MICE Tourism subject. It is an optional subject opted for by as many as 80% of students on average. Two thirds of the semester is dedicated to theoretical study of fundamentals, but also to the latest achievements in MICE industry, while one third is dedicated on mandatory basis to acquiring practical experience\u201d, says Assistant Lecturer, Ana Tripkovi\u0107 Markovi\u0107, PhD, the Faculty of Tourism in Bar, Montenegro. She points out that they have an excellent cooperation with local representatives in MICE industry who are always glad to be visiting lecturers for these students. \u201cAlso, when doing their final paper, the students have an opportunity to learn everything about what meeting industry clients require on the one hand, and what Montenegro as a MICE destination has to offer on the other\u201d, Markovi\u0107 concludes.\n\nProf. Dr. Sc. Denisa Krbec, Jurja Dobrile University in Pula, Economics and Tourism Department, says that the topics in this field are studied through an intense cooperation with business partners in tourist sector in form of seminars and/or practical trainings.\nIn Slovenia, the University of Primorska, the Faculty of Tourism in Portoro\u017e, also records high student interest which grows on the annual basis. \u201cThe Faculty tries, in addition to theoretical studies, to send the best students for trainings to Convention Bureau, PCO and DMC agencies, or hotels and convention centres\u201d, says Marijana Siko\u0161ek, MA. The subject Congress Management has been present as independent since 2006 within the studies in Tourist Destination Management and Management of Tourism Enterprises.\nThe SEE faculties feature quite a narrow selection of subjects, departments or modules addressing meeting industry directly. The knowledge that comes closest to meeting industry can be found at faculties containing the tourism and hospitality department, which includes the subject Event Management, Organization of Conventions and Meetings, Tourist Enterprise Management or Destination Management. Only few regional faculties offer meeting industry or MICE industry independently and if so, they are normally optional subjects. Apart from that, there is also a question of what kind of program and content hide behind a certain title of a subject.\nPlans for Education in Congress Tourism in Future\n\u201cWhat we can actually expect is to address meeting industry within specialist and master studies. In next few years, the Faculty will focus specifically on introducing new subjects and up-to-date approach to subjects in tourism. It is necessary to point out that the title of department or subject cannot give the students any guarantee of quality of what they learn and that is the reason why we insist on the program content \u2013 what is it they learn, how relevant is it, is it applicable at the international level, and most of all, is there anyone to learn it from?\u201d, says Bojan Ze\u010devi\u0107, PhD, the Faculty of Economics in Belgrade.\n\u201cThe focus will be on introducing content in this field as much as possible into the existing subjects in undergraduate, master and PhD studies. It should be also complemented with the 3rd– and 4th-year students\u2019 professional engagement lasting at least two months and including either their direct or indirect working in meetings industry. All this testifies that even with the absence of a separate department or subject, this field is being comprehensively covered by several diverse teaching activities\u201d, says Professor Jovan Popesku, PhD, Singidunum University, the Faculty of Tourism and Hospitality Management.\nSvetislav Milenkovi\u0107, PhD, and a professor at the Faculty of Economics in Kragujevac says that for now there is no possibility to launch a separate meeting industry department, but he insists that it would be very interesting since Kragujevac, as a university city, has been growingly developing into a meeting industry centre.\nList of faculties in the region\nBelow are the regional faculties with departments including the subject(s), for which professors from these faculties stated that have themes about congress tourism (Note: For the information about departments and subjects we have contacted the faculties and used their websites as relevant sources).\n\n\n\n\nFACULTY\n\n\nDEPARTMENT\n\n\nSUBJECT\n\n\n\n\nSERBIA\n\n\n\n\nFaculty of Economics, University of Belgrade\n\n\nTourism and Hospitality Management\n\n\nMarketing in Tourism\nManagement of Tourism Enterprises\nEvent Management and Marketing\n\n\n\nFaculty of Sciences, University of Novi Sad\n\n\nGeography, Tourism and Hotel Management\n\n\nMeeting Industry\nEvent Management\n\n\n\nFaculty for Tourism and Hospitality Management, University Singidunum Belgrade\n\n\nTourism and Hospitality Management\n\n\nThematic Tourism\nTourist Destination Management\nHospitality Management\nTravel Agencies and Tour Operators Management\n\n\n\nFaculty of Economics, University of Kragujevac\n\n\nStudy program for Economy\n\n\nEconomics in Tourism\nTourism and Environment\nTourist Destination Management\nTourism and Agrobusiness\n\n\n\nMONTENEGRO\n\n\n\n\nFaculty of Tourism Bar, University Mediterranean\n\n\nTourism Management\nHospitality Management\n\nMICE Tourism\n\n\n\n\nFaculty of Tourism and Hospitality Kotor, University of Montenegro\n\n\nTourism\n\n\nSelective Tourism\n\n\n\n\nCROATIA\n\n\n\n\nFaculty of Economics, University of Zagreb\n\n\nTourism\n\n\nSpecific Forms of Tourism\n\n\n\n\nFaculty of Tourism and Hospitality Management Opatija, University of Rijeka\n\n\nTourism\n\n\nTourist Destination Management\nSpecific Forms of Tourism\nEvent Planning\n\n\n\nUniversity of Zadar\n\n\nTourism and Communication Sciences\n\n\nSpecific Forms of Tourism\n\n\n\n\nFaculty of Economics, University of Split\n\n\nTourism and Hospitality Management\n\n\nEvent Management\n\n\n\n\nUniversity of Jurja Dobrile, Pula\n\n\nEconomics and Tourism\n\n\nEconomics in Tourism\nMarketing in Tourism\nSelective Tourism\nEvent Tourism and Public Relations\n\n\n\nSLOVENIA\n\n\n\n\nFaculty of Tourism Studies \u2013 Turistica, University of Primorska, Portoro\u017e\n\n\nTourist Destination Management\nManagement of Tourism Enterprises\n\nCongress Management\n\n\n\n\nMACEDONIA\n\n\n\n\nFaculty for Tourism and Hospitality Management Ohrid, University St. Kliment Ohridski – Bitola\n\n\nHotel and Restaurant Management and Gastronomy\nStudy Program for Tourism\n\nOrganizing of Conferences and Meetings\nEvent Management\n\n\n\nEducation in Meeting Industry at Conferences and Seminars\nLectures and education directly related to meeting industry as most adequate can be so far found in form of specialised conferences and training seminars held in our region.\nIn Serbia, EIAT conference is held once a year for students and the industry, where lecturers are the prominent experts in these fields. Some of them are Rob Davidson, Rick Taylor, Mady Keup.\nIn Croatia, there are multi-day seminars held where the lecturer is Linda Pereira, one of the leading experts and lecturers in meeting industry.\nCareer Improvement in Meeting Industry\nIf you have any experience in event organization or you work in meeting industry, you can benefit from the internationally recognised title of CMP (Certified Meeting Planner).\nThe Convention Industry Council (CIC) launched the Certified Meeting Professional (CMP) program in 1985 to enhance the knowledge and performance of meeting professionals, promote the status and credibility of the meeting profession and advance uniform standards of practice.\nToday, more than 12,000 individuals in 34 countries have earned this designation, which is based on professional experience and a rigorous examination. A CMP designation shows that an individual is dedicated to the profession; it also conveys expertise in planning, managing and executing successful meetings and events.\nExaminations are typically scheduled two times each year (spring and winter) and also during the IMEX Show held annually in Frankfort, Germany.\nThe post EDUCATION IN CONGRESS TOURISM appeared first on SEE Business travel & meetings magazine.", "date_published": "2013-07-01T18:05:57+02:00", "date_modified": "2016-10-21T14:33:08+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Edukacija-u-kongresnom-turizmu-04.jpg", "tags": [ "congress tourism", "MICE", "Trends" ] } ] }