![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Digital-Surface-Interaction-B-290896450.jpg\")
With this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).
\nTechnological changes in event organization
\nEvent organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.
\n
What are the preferred venues?
\nHotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.
\nEvent form
\nDue to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.
\nEnvironmental feasibility in event organization?
\nThe basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Recycling-Green-Recycle-Eco-S-255519772.jpg\")
Event marketing and promotion
\nEvent professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Notebook-with-text-MARKETING-o-181401925.jpg\")
What is an event organization MUST today as oppose to ten years ago?
\nThe answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.
\n![\"Chart](\"https://www.seebtm.com/wp-content/uploads/Chart-2.jpg\")
I would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.
\nMiona Milic
\nThe post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade.\nWith this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).\nTechnological changes in event organization \nEvent organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.\n\nWhat are the preferred venues? \nHotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.\nEvent form \nDue to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.\nEnvironmental feasibility in event organization? \nThe basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0\n\nEvent marketing and promotion \nEvent professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0\n\nWhat is an event organization MUST today as oppose to ten years ago? \nThe answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.\nChart 2\nI would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.\nMiona Milic\nThe post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-11T14:19:53+01:00", "date_modified": "2019-12-11T14:24:23+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-122.jpg", "tags": [ "buyers", "changes", "event organization", "events", "innovations", "research", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "RESEARCH", "Statistics" ], "summary": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade." }, { "id": "https://www.seebtm.com/en/events-now-and-then/", "url": "https://www.seebtm.com/en/events-now-and-then/", "title": "Events \u2013 Now and then", "content_html": "At the same\u00a0time, together with the development\u00a0of the railway, hotels were opened at\u00a0large railway stations. Many of these\u00a0hotels had rooms for rent for special\u00a0purposes like those were.
\nAt the beginning of the 20th century\u00a0there was increased need for better\u00a0education for people engaged in organisations,\u00a0especially in sales.
\nSo, educational events for development\u00a0of business skills started.
As towns became more and more\u00a0aware of the value the organization\u00a0of meetings had for them, a group of\u00a0businessmen decided to employ a salesman\u00a0to invite meetings to be held\u00a0in their town.
\nThis happened in 1896 in Detroit,\u00a0Michigan, and in this way, the first\u00a0convention bureau was established\u00a0and this was the year when the meetings\u00a0industry officially came into\u00a0being.
\nHow things are doing now?
\nThroughout the decades, event organization\u00a0has its own phases and\u00a0the ways the businesses have being\u00a0done.
\nIn the meantime, knowledge and\u00a0experience of every participant in\u00a0this process has grown. So, naturally,\u00a0there is demand for greater gaining\u00a0of knowledge and experience on the\u00a0events then before.\u00a0One more significant fact is that employees,\u00a0top management and clients\u00a0are more geographical dislocated.
\nTechnology plays an important role\u00a0in how things are doing now and\u00a0creates path of how things will do\u00a0in the future. Significant changes can\u00a0be noticed in some of the key areas\u00a0in event organization – registration,\u00a0promotion, format of the event, engaging\u00a0attendees, design and branding\u00a0of the event, food decoration.
\n\n\nFirst convention bureau was established in 1896 in Detroit, Michigan.
\n
We could say that events in the past\u00a0were more general and less sophisticated.\u00a0Today we have more specialized\u00a0events, together with a development\u00a0and the specialization of the\u00a0industries, as the key buyers in the\u00a0events industry.
\nIn medicine, there are many new fields\u00a0of researches, specialties and subspecialties;\u00a0new branches of medicine,\u00a0than couple of decades ago.
\n![\"Event](\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Image-of-Business-Peo-64518154.jpg\")
There are many Associations of specific\u00a0branches with various goals and\u00a0ways of education. Regarding this,\u00a0education with live streaming of heart\u00a0surgery wasn\u2019t imaginable in the\u00a0past.
\nAutomotive industry, throughout the\u00a0years, beside technological and design\u00a0improvements of the vehicles, has\u00a0developed new ways of sales, distribution\u00a0and promotion.
\nFleet and leasing management have\u00a0its own divisions, project managers\u00a0and needed education.\u00a0These are rough examples of changes\u00a0and developments and can be made\u00a0for each industry. This is important because\u00a0each of these industries is buyer\u00a0in meetings industry, or key event organizer.
\nSo, those changes have direct influence\u00a0on trends and how things need to\u00a0be done in event management.
\nThat\u2019s why there are more concrete,\u00a0specialized events for all those sectors\u00a0within industry, technologically demanding\u00a0events for dislocated people,\u00a0able to support new ways of learning,\u00a0engaging, branding and promotion,\u00a0new special venues and services in a\u00a0role to thrill attendees.
\nThe post Events \u2013 Now and then appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "How it all began?\nIn the 19th century, together with their\u00a0development, universities had an\u00a0increasing need to share information\u00a0in academic circles, which led to an\u00a0increasing number of gatherings and\u00a0also created the need for larger public\u00a0spaces for this purpose.\nAt the same\u00a0time, together with the development\u00a0of the railway, hotels were opened at\u00a0large railway stations. Many of these\u00a0hotels had rooms for rent for special\u00a0purposes like those were.\nAt the beginning of the 20th century\u00a0there was increased need for better\u00a0education for people engaged in organisations,\u00a0especially in sales.\nSo, educational events for development\u00a0of business skills started.\nAs towns became more and more\u00a0aware of the value the organization\u00a0of meetings had for them, a group of\u00a0businessmen decided to employ a salesman\u00a0to invite meetings to be held\u00a0in their town.\nThis happened in 1896 in Detroit,\u00a0Michigan, and in this way, the first\u00a0convention bureau was established\u00a0and this was the year when the meetings\u00a0industry officially came into\u00a0being.\nHow things are doing now?\nThroughout the decades, event organization\u00a0has its own phases and\u00a0the ways the businesses have being\u00a0done.\nIn the meantime, knowledge and\u00a0experience of every participant in\u00a0this process has grown. So, naturally,\u00a0there is demand for greater gaining\u00a0of knowledge and experience on the\u00a0events then before.\u00a0One more significant fact is that employees,\u00a0top management and clients\u00a0are more geographical dislocated.\nTechnology plays an important role\u00a0in how things are doing now and\u00a0creates path of how things will do\u00a0in the future. Significant changes can\u00a0be noticed in some of the key areas\u00a0in event organization – registration,\u00a0promotion, format of the event, engaging\u00a0attendees, design and branding\u00a0of the event, food decoration.\n\nFirst convention bureau was established in 1896 in Detroit, Michigan.\n\nWe could say that events in the past\u00a0were more general and less sophisticated.\u00a0Today we have more specialized\u00a0events, together with a development\u00a0and the specialization of the\u00a0industries, as the key buyers in the\u00a0events industry.\nIn medicine, there are many new fields\u00a0of researches, specialties and subspecialties;\u00a0new branches of medicine,\u00a0than couple of decades ago.\nEvent organization\nThere are many Associations of specific\u00a0branches with various goals and\u00a0ways of education. Regarding this,\u00a0education with live streaming of heart\u00a0surgery wasn\u2019t imaginable in the\u00a0past.\nAutomotive industry, throughout the\u00a0years, beside technological and design\u00a0improvements of the vehicles, has\u00a0developed new ways of sales, distribution\u00a0and promotion.\nFleet and leasing management have\u00a0its own divisions, project managers\u00a0and needed education.\u00a0These are rough examples of changes\u00a0and developments and can be made\u00a0for each industry. This is important because\u00a0each of these industries is buyer\u00a0in meetings industry, or key event organizer.\nSo, those changes have direct influence\u00a0on trends and how things need to\u00a0be done in event management.\nThat\u2019s why there are more concrete,\u00a0specialized events for all those sectors\u00a0within industry, technologically demanding\u00a0events for dislocated people,\u00a0able to support new ways of learning,\u00a0engaging, branding and promotion,\u00a0new special venues and services in a\u00a0role to thrill attendees.\nThe post Events \u2013 Now and then appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-04-29T14:44:49+02:00", "date_modified": "2017-03-22T10:23:56+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-business-and-education-concept-63134908.jpg", "tags": [ "changes", "event organiztion", "events", "Hot topics" ] }, { "id": "https://www.seebtm.com/en/event-organization-what-has-changed/", "url": "https://www.seebtm.com/en/event-organization-what-has-changed/", "title": "Event organization \u2013 What has changed?", "content_html": "![\"photo](\"https://www.seebtm.com/wp-content/uploads/photo-1.png\")
Changes are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.Event organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.
\nHere are some key areas in event organization\u00a0which have gone through\u00a0significant changes.
\nSee the illustration of major changes in the event organization.
\n\n
REGISTRATION AND PASS CONTROL
\nWaiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.
\n[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).
\nIt allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.
\niPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.
\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.
EVENT PROMOTION
\n![\"bigstock-Social-Network-Homepage-On-A-M-63480415\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Social-Network-Homepage-On-A-M-63480415.jpg\")
Depending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.
Media like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.
\nBut something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.
\n[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.
\nIn addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.
\nParticipants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.
\nEVENT FORMAT
\nEducational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.
\nTopics must be useful, interesting and\u00a0straight to the point.![\"bigstock-Young-design-team-brainstormin-61286276\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Young-design-team-brainstormin-61286276.jpg\")
The sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.
\nAccording to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.
\n\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.
\n\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.
\n\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.
\nEVENT AND FOOD DECORATION
\n![\"bigstock-image-of-grilled-ribs-served-o-47380492\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-image-of-grilled-ribs-served-o-47380492.jpg\")
There is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.
It has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.
\nThis fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.
\nToday, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.
\nThemed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.
\nThe main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.
\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.
Food preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.
\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.
AWARENESS OF IMPACT ON THE ENVIRONMENT
\nNatural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.
\nBesides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.
\n![\"bigstock-Organic-Market-Fruits-And-Vege-55448555\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Organic-Market-Fruits-And-Vege-55448555.jpg\")
So today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.
This is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.
\nHotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.
\nThere are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.
\nThe post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Changes are inevitable. In life, business, fashion, communication, in way things get done. If we concentrate, we could literally watch it happening.\nEvent organization has gone through\u00a0various changes together with the development\u00a0of the key buyers sector\u00a0(IT, pharmaceutical, automotive, building,\u00a0telecommunication) and so have\u00a0demands and expectations in regard\u00a0to events.\nHere are some key areas in event organization\u00a0which have gone through\u00a0significant changes.\nSee the illustration of major changes in the event organization.\n \nREGISTRATION AND PASS CONTROL\nWaiting in a queue for your name to\u00a0be found on a guest list, especially if\u00a0we are talking about large events, is a\u00a0thing of the past. Usually, this is resolved\u00a0by electronic registration via bar\u00a0code or QR code.\u00a0Every participant has their own badge\u00a0with a code, which is scanned at\u00a0the entrance so it takes only a couple\u00a0of seconds to be registered.\n[quote_box_right]An interesting possible use of N.F.C. and wristbands, is automatic sharing on social networks, to keep guests focused on the event and off the phone. The host may ask the guests to connect their wristbands to their social accounts (Facebook, Twitter, LinkedIn), and then their activities can be shared effortlessly and instantly on site.[/quote_box_right]Another new feature, if we are talking\u00a0about wireless communication, is\u00a0N.F.C. (or near field communication).\nIt allows smartphones to communicate\u00a0with readers and other N.F.C. devices\u00a0across a short range (no more\u00a0than a few inches). It has an application\u00a0for mobile payments, pass control,\u00a0follow-up, social media strategy, and\u00a0more. Companies such as Samsung,\u00a0Motorola, Nokia, and LG are offering\u00a0N.F.C. technology in their products.Another form of pass control (event\u00a0entries) is using wristbands. They look\u00a0like bracelets, and come in various\u00a0colors, designs, materials etc.\u00a0They are often used at music festivals\u00a0or as proof of the wearer\u2019s right to be\u00a0at a venue.\niPhone 6 and the Apple Watch include\u00a0N.F.C. technology, too.\u00a0So, if you place N.F.C. readers at the\u00a0entrance of your event, there is no need\u00a0for participants to even show their\u00a0badges or e-mails with the code.\nThese readers digitally track people\u00a0entering and leaving, the time of their\u00a0arrival and departure, their gender\u00a0and much more.\u00a0This is valuable data for marketing\u00a0and promotional activities, and for\u00a0creating a more customized event in\u00a0the future.\nEVENT PROMOTION\nDepending on the type of event, promotion\u00a0can be done through various\u00a0channels. Traditional media channels\u00a0of course, still have their place in promoting \u00a0events.\nMedia like television, radio, newspapers\u00a0and magazines, billboards, branding\u00a0public transport or buildings\u00a0and similar, all depending on the marketing\u00a0mix of the event. The biggest\u00a0change here is that print goes digital.\nBut something that is revolutionary in\u00a0the promotion of events is promotion\u00a0through social media channels.\u00a0This means there is a plan for marketing\u00a0activities and content of posts\u00a0that will be shared with followers and\u00a0people who liked an event or its organization.\n[quote_right]Capture your event via Eventifier. It aggregates and archives all event photos, conversations, tweets, videos and much more from over 16 social media platforms in one place.[/quote_right]Activities may include posts about event\u00a0updates, some interesting thoughts\u00a0with photos from previous event,\u00a0asking questions, holding contests,\u00a0and published photos during and after\u00a0the event.That plan includes pre, during and\u00a0post event activities. The aim of those\u00a0activities is to get more target people\u00a0informed, interested and engaged in\u00a0the event.\nIn addition, for Twitter activities #hashtag\u00a0should be created for the event,\u00a0for example #SEEbtmParty, and it should\u00a0be included in each tweet about\u00a0the event.\nParticipants should also be motivated \u00a0to tweet photos and the atmosphere\u00a0from the event with that particular\u00a0hashtag. Social media reactions from\u00a0media, partners, clients and co-workers\u00a0should be also provided.\nEVENT FORMAT\nEducational sessions, seminars or presentations\u00a0in some gloomy classroom\u00a0with a monotonous and long monolog\u00a0of the speaker (so-called Talking\u00a0heads) are really out. So are generalized\u00a0and detailed presentations.\nTopics must be useful, interesting and\u00a0straight to the point.\nThe sessions should be interactive,\u00a0with an engaged audience, eager to\u00a0share their knowledge, skills and experience.\u00a0Presentation should be accompanied\u00a0by proper use of technology.\u00a0Some examples are Tweet wall, smart\u00a0or white, interactive boards, Prezi presentations\u00a0etc.\nAccording to research (https://www.seebtm.com/pick-the-right-format-foryour-event/?lang=en) conducted bySEEbtm magazine in the second half\u00a0of 2014, trainings and workshops are\u00a0considered the most efficient format\u00a0for educational events today.\n\nIf we are talking about B2B Exhibitions,\u00a0the latest trend here is shortening\u00a0the number of days, the number of\u00a0buyers and suppliers and making no\u00a0differences among booth exhibitors.\n\nThe key for B2B exhibitions is to be\u00a0focused as much as possible, with no\u00a0distractions such as different designs\u00a0and sizes of the booths, a selected\u00a0profile of high quality buyers and possibility\u00a0for both buyers and suppliers\u00a0to decide whom they want to meet.\u00a0There is also an increasing need of extending\u00a0event life all year round, not\u00a0only for the few days of the actual event.\n\nThis means that organizers need\u00a0to deliver value and to engage their\u00a0participants and customers all year\u00a0round, if they wish to create strong\u00a0event brand.\nEVENT AND FOOD DECORATION\nThere is a lot of creativity and more\u00a0freedom in event and food decoration\u00a0today. Depending on the type of\u00a0event and its guests, event organizers\u00a0are putting a lot of effort into creating\u00a0the perfect mood that reflects the\u00a0true sense of an event.\nIt has been recognized\u00a0that there is a strong correlation\u00a0between the design of an event\u00a0and the atmosphere thus created and\u00a0the overall success of the event.\nThis fact has spawned event designers,\u00a0who are designing sophisticated\u00a0events with their personal touch.\nToday, it is not unusual to have a branded\u00a0event design, or a so-called event\u00a0design \u201cwith a signature\u201d.\nThemed events are very popular today.\u00a0Themes can be Christmas, 80\u2019s,\u00a060\u2019s, Casino theme, Hollywood theme,\u00a0Winter, various movie themes,\u00a0French-theme, Black&White, and many\u00a0others depending on the goals or\u00a0specific activity (such as new product\u00a0launch, fund raising) of the organizer.\nThe main aspect of themed events\u00a0is to associate them to the theme as\u00a0much as possible.\nWall d\u00e9cor, lighting, special furniture,\u00a0seating and escort cards, floral and table\u00a0arrangements, and other details\u00a0are used for this purpose.\nFood preparing, serving and decoration\u00a0has become an art. The biggest\u00a0changes in this field are the size of the\u00a0portions (which are noticeably smaller),\u00a0ingredients are preferably organic\u00a0and healthy and greater attention\u00a0is paid to decoration.\nDecoration of the food is often seen\u00a0as painting a picture with right mix of\u00a0colors and tastes on the plate.\nAWARENESS OF IMPACT ON THE ENVIRONMENT\nNatural resources are running out.\u00a0Over the years people have become\u00a0more aware of that fact.\nBesides that, the environment is highly\u00a0polluted, due to people\u2019s irresponsible\u00a0behavior and ignorance.\u00a0So, people really should start caring\u00a0for the environment.\nSo today, companies should be more\u00a0responsible through various activities\u00a0aimed at protecting the environment\u00a0(paperless communication, double side\u00a0printing, planting trees and so on)\u00a0and making their events as \u201cgreen\u201d\u00a0as possible.\nThis is usually done with electronic\u00a0badges, mobile applications with an\u00a0online conference program and schedule\u00a0of speakers, sessions and meetings\u00a0(so no printed papers are used),\u00a0using recycled materials which is going\u00a0to be recycled after the event, making\u00a0compost of the remaining food\u00a0and similar.\nHotels began to incorporate various\u00a0eco-friendly and sustainable standards\u00a0in order to be able to respond to\u00a0growing demands from environmentally\u00a0conscious groups and individuals.\nThere are organizations like Green\u00a0Meeting Industry Council and Sustainable\u00a0Event Alliance, which are providing\u00a0resources and support for more\u00a0sustainable industry through education,\u00a0recognition of best practice, advocacy\u00a0for international sustainable\u00a0event standards etc.\nThe post Event organization \u2013 What has changed? appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-02-26T15:18:51+01:00", "date_modified": "2017-03-24T16:49:01+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-business-evolution-434100101.jpg", "tags": [ "changes", "CSR", "decoration", "enviroment", "event", "events", "format", "organization", "promotion", "registration", "Hot topics" ] } ] }