![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Digital-Surface-Interaction-B-290896450.jpg\")
With this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).
\nTechnological changes in event organization
\nEvent organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.
\n
What are the preferred venues?
\nHotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.
\nEvent form
\nDue to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.
\nEnvironmental feasibility in event organization?
\nThe basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Recycling-Green-Recycle-Eco-S-255519772.jpg\")
Event marketing and promotion
\nEvent professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Notebook-with-text-MARKETING-o-181401925.jpg\")
What is an event organization MUST today as oppose to ten years ago?
\nThe answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.
\n![\"Chart](\"https://www.seebtm.com/wp-content/uploads/Chart-2.jpg\")
I would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.
\nMiona Milic
\nThe post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade.\nWith this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).\nTechnological changes in event organization \nEvent organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.\n\nWhat are the preferred venues? \nHotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.\nEvent form \nDue to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.\nEnvironmental feasibility in event organization? \nThe basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0\n\nEvent marketing and promotion \nEvent professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0\n\nWhat is an event organization MUST today as oppose to ten years ago? \nThe answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.\nChart 2\nI would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.\nMiona Milic\nThe post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-11T14:19:53+01:00", "date_modified": "2019-12-11T14:24:23+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-122.jpg", "tags": [ "buyers", "changes", "event organization", "events", "innovations", "research", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "RESEARCH", "Statistics" ], "summary": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade." }, { "id": "https://www.seebtm.com/en/continuing-innovation-at-imex-in-frankfurt-2018-as-several-new-initiatives-are-confirmed/", "url": "https://www.seebtm.com/en/continuing-innovation-at-imex-in-frankfurt-2018-as-several-new-initiatives-are-confirmed/", "title": "Continuing Innovation at IMEX in Frankfurt 2018 as Several New Initiatives Are Confirmed", "content_html": "They\u2019ll also be discovering the latest learning ideas in 180-plus education sessions, making new contacts and catching up with colleagues at the many networking events. \u201cInnovation is at the heart of IMEX in Frankfurt and we\u2019re creating a series of new initiatives that will meet the needs of buyers and ex\u00adhibitors and substantially enhance their business experience,\u201d
\nexplains Carina Bauer, CEO of the IMEX Group.
Several engaging new initiatives, new exhibitors and new hosted buyer groups are already confirmed for IMEX in Frankfurt 2018, taking place on 15th \u2013 17th May. The innovations start on Monday and run throughout the week. Following its successful launch in 2017, EduMonday, a full day of learning and insights open to all IMEX attendees and exhibitors, will
\nbe expanding, bringing together a vast range of learning sessions, from technology to Meetology. Meanwhile the Event Design Certificate Programme will be running again that day after being widely acclaimed on its debut. Also on EduMonday, Exclusively Corporate @IMEX which brings together around 80 \u2013 100 top corporate global meeting planners and programme directors, will focus on Innovation and Security. Amanda Whitlock, Director, Global Strategic Events, EY is already scheduled to headline the event with a keynote on the \u2018Event of the Future\u2019 focusing on how to inspire an audience, disruption of traditional methods and the use of event technology.
\u201cIMEX in Frankfurt is firmly established as the place where the meetings industry worldwide comes together in Mayeach year. We know it is in their diaries well in advance \u2013 and many senior people, as well the leaders of the future from all sectors \u2013 agency, association and corporate \u2013 have already planned their schedules to be there.\u201d
\nCarina Bauer, CEO of the IMEX Group
\nAnother significant innovation on EduMonday will be the She Means Business conference, a new event created in partnership with Tagungswirtschaft magazine. This results from an overwhelming response to a joint research project that IMEX and undertook together
\nearlier this year. With a series of inspiring speakers, it\u2019s an event that is set to celebrate the role of women in the industry, as well as providing conversation, collaboration and learning.
Registration is free \u2013 www.imex-frankfurt.com
\nThe post Continuing Innovation at IMEX in Frankfurt 2018 as Several New Initiatives Are Confirmed appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "At IMEX in Frankfurt, thousands of hosted buyers and buyer attendees from all over the world will be meeting and doing business with around 3,500 international destinations and venues \u2013 all under one roof.\nThey\u2019ll also be discovering the latest learning ideas in 180-plus education sessions, making new contacts and catching up with colleagues at the many networking events. \u201cInnovation is at the heart of IMEX in Frankfurt and we\u2019re creating a series of new initiatives that will meet the needs of buyers and ex\u00adhibitors and substantially enhance their business experience,\u201d\nexplains Carina Bauer, CEO of the IMEX Group.\nSeveral engaging new initiatives, new exhibitors and new hosted buyer groups are already confirmed for IMEX in Frankfurt 2018, taking place on 15th \u2013 17th May. The innovations start on Monday and run throughout the week. Following its successful launch in 2017, EduMonday, a full day of learning and insights open to all IMEX attendees and exhibitors, will\nbe expanding, bringing together a vast range of learning sessions, from technology to Meetology. Meanwhile the Event Design Certificate Programme will be running again that day after being widely acclaimed on its debut. Also on EduMonday, Exclusively Corporate @IMEX which brings together around 80 \u2013 100 top corporate global meeting planners and programme directors, will focus on Innovation and Security. Amanda Whitlock, Director, Global Strategic Events, EY is already scheduled to headline the event with a keynote on the \u2018Event of the Future\u2019 focusing on how to inspire an audience, disruption of traditional methods and the use of event technology.\n\u201cIMEX in Frankfurt is firmly established as the place where the meetings industry worldwide comes together in Mayeach year. We know it is in their diaries well in advance \u2013 and many senior people, as well the leaders of the future from all sectors \u2013 agency, association and corporate \u2013 have already planned their schedules to be there.\u201d\nCarina Bauer, CEO of the IMEX Group\nAnother significant innovation on EduMonday will be the She Means Business conference, a new event created in partnership with Tagungswirtschaft magazine. This results from an overwhelming response to a joint research project that IMEX and undertook together\nearlier this year. With a series of inspiring speakers, it\u2019s an event that is set to celebrate the role of women in the industry, as well as providing conversation, collaboration and learning.\nRegistration is free \u2013 www.imex-frankfurt.com\nThe post Continuing Innovation at IMEX in Frankfurt 2018 as Several New Initiatives Are Confirmed appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-04-13T09:51:00+02:00", "date_modified": "2018-04-13T09:51:00+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-38.jpg", "tags": [ "buyers", "exhibitors", "hosted buyers", "imex frankfurt", "imex frankfurt 2018", "inovations", "trade show", "NEWS", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/impressive-line-up-of-new-hosted-buyers-at-ibtm-world/", "url": "https://www.seebtm.com/en/impressive-line-up-of-new-hosted-buyers-at-ibtm-world/", "title": "Impressive Line Up of New Hosted Buyers at IBTM World", "content_html": "Rob Davidson, Managing Director, MICE Knowledge comments, \u201cThe rise in interest from Hosted Buyers reflects the growing optimism surrounding the global economy, as shown in the latest quarterly poll of senior managers carried out by the Economist Intelligence Unit. That survey showed that the balance of respondents who think business conditions are set to improve over the next six months has risen to 22 percentage points, up six from the previous quarter.\u201d
\nGraeme Barnett, ibtm world, Senior Exhibition Director commented, \u201cWith three months left until the show and Hosted Buyer applications up 38% on last year, this is a great result. We can also confirm that 72% of the new Hosted Buyers signed up to attend organise more than 5 international events per year providing a great business platform for MICE suppliers from across the globe to come together and showcase themselves to this powerful audience of buyers.\u201d
\n![\"IBTM](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308_c94b9.jpg\" "\\"ibtm")
Accepted Hosted Buyer applications of corporate meeting planners who will attend for the first time have average meetings budgets of $10.1 million each and include major companies such as Goldman Sachs, Deutsche Bank, Microsoft, Britvic Soft Drinks, Peugeot Citroen, GlaxoSmithKline, Fossil, Merck, Lamprel and Unilever.
\nDanielle Robbins, Deutsche Bank AG, CB&S, who will attend ibtm world 2015 as a Hosted Buyer comments, \u201cAttending ibtm world is extremely important for my business as it allows me to source suppliers and venues that are reliable, unusual and professional. I\u2019m hoping to make contacts that I can use to arrange conferences abroad as well as at home. I also find that having a personal experience prior to booking a service or venue is important, I feel much more confident recommending something if I have seen it, experienced it or have a relationship with the supplier.\u201d
\nThe My Association | My Club programme will welcome new Hosted Buyers from major associations and association management companies including Society of Nephrology (ISN), International Chamber of Commerce (ICC), Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Wheeling Around the World (WAW) and The Association Specialists and American Urological Association.
\nJo Lieberman, Hosted Buyer Manager, ibtm world comments, \u201cThis year we have a really impressive line up of Association Hosted Buyers confirmed to attend with over 62% of new buyers representing associations of over 1,000 members. Further to this, the average annual meetings budget of each of new buyer is $6.3 million.
\n![\"IBTM\"](\"https://www.seebtm.com/wp-content/uploads/EIBTM_2014-242_c5183.jpg\")
Hosted Buyer applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.
\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or to apply for your place visit www.ibtmworld.com/Hosted
\nCompanies providing products, services or technology solutions, interested in a stand which will enable them to benefit from access to a global network of powerful meetings industry buyers should contact sales.ibtmworld@reedexpo.co.uk for further information about exhibiting options, please visit www.ibtmworld.com/exhibit
\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit: www.ibtmworld.com/visit2015
\nThe post Impressive Line Up of New Hosted Buyers at IBTM World appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "ibtm world, formerly EIBTM (www.ibtmworld.com) has confirmed that 47% of Hosted Buyers qualified to date will be attending the show for the first time. In addition to this, the new Hosted Buyers attending the show represent 52 countries across the globe.\nRob Davidson, Managing Director, MICE Knowledge comments, \u201cThe rise in interest from Hosted Buyers reflects the growing optimism surrounding the global economy, as shown in the latest quarterly poll of senior managers carried out by the Economist Intelligence Unit. That survey showed that the balance of respondents who think business conditions are set to improve over the next six months has risen to 22 percentage points, up six from the previous quarter.\u201d\nGraeme Barnett, ibtm world, Senior Exhibition Director commented, \u201cWith three months left until the show and Hosted Buyer applications up 38% on last year, this is a great result. We can also confirm that 72% of the new Hosted Buyers signed up to attend organise more than 5 international events per year providing a great business platform for MICE suppliers from across the globe to come together and showcase themselves to this powerful audience of buyers.\u201d\nibtm world\n47% of qualified Hosted Buyers new to ibtm world from 52 countries across the globe\nAccepted Hosted Buyer applications of corporate meeting planners who will attend for the first time have average meetings budgets of $10.1 million each and include major companies such as Goldman Sachs, Deutsche Bank, Microsoft, Britvic Soft Drinks, Peugeot Citroen, GlaxoSmithKline, Fossil, Merck, Lamprel and Unilever.\nDanielle Robbins, Deutsche Bank AG, CB&S, who will attend ibtm world 2015 as a Hosted Buyer comments, \u201cAttending ibtm world is extremely important for my business as it allows me to source suppliers and venues that are reliable, unusual and professional. I\u2019m hoping to make contacts that I can use to arrange conferences abroad as well as at home. I also find that having a personal experience prior to booking a service or venue is important, I feel much more confident recommending something if I have seen it, experienced it or have a relationship with the supplier.\u201d\nThe My Association | My Club programme will welcome new Hosted Buyers from major associations and association management companies including Society of Nephrology (ISN), International Chamber of Commerce (ICC), Association of Development Financing Institutions in Asia and the Pacific (ADFIAP), Wheeling Around the World (WAW) and The Association Specialists and American Urological Association.\nJo Lieberman, Hosted Buyer Manager, ibtm world comments, \u201cThis year we have a really impressive line up of Association Hosted Buyers confirmed to attend with over 62% of new buyers representing associations of over 1,000 members. Further to this, the average annual meetings budget of each of new buyer is $6.3 million.\n\nHosted Buyer applications are reviewed and accepted based on the number and size of meetings, events, incentives and conferences they purchase annually, individual purchasing authority, their annual budget for meetings, events and incentives, the value of their recent business booked and potential for future business in the meetings and business travel industries.\nTo find out more about the Hosted Buyer Programme, watch the Hosted Buyer Journey video or to apply for your place visit www.ibtmworld.com/Hosted\nCompanies providing products, services or technology solutions, interested in a stand which will enable them to benefit from access to a global network of powerful meetings industry buyers should contact sales.ibtmworld@reedexpo.co.uk for further information about exhibiting options, please visit www.ibtmworld.com/exhibit\nTo find out more about the benefits of attending ibtm world and to register as a trade visitor, please visit: www.ibtmworld.com/visit2015\nThe post Impressive Line Up of New Hosted Buyers at IBTM World appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-09-02T14:20:25+02:00", "date_modified": "2017-12-18T12:48:43+01:00", "author": { "name": "Miroslava Jeremic", "url": "https://www.seebtm.com/en/author/miroslava/", "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/EIBTM_2014-308_c94b9.jpg", "tags": [ "barcelona", "buyers", "eibtm", "hosted buyers", "ibtm", "ibtm world", "Trade Shows" ] }, { "id": "https://www.seebtm.com/en/association-buyers-are-a-key-element-of-the-hosted-buyer-prorgamme/", "url": "https://www.seebtm.com/en/association-buyers-are-a-key-element-of-the-hosted-buyer-prorgamme/", "title": "Association buyers are a key element of the hosted buyer prorgamme", "content_html": "The event gathers over 14,200 industry professionals for three days of focused access to a dynamic business environment, thought provoking professional education and business network.
\nReed Travel Exhibitions organizes 12 events worldwide, including World Travel Market, Arabian Travel Market, EIBTM, AIBTM, CIBTM, GIBTM, AIME, International Golf Travel Market, International French Travel Market – Top Resa, International Luxury Travel Market (ILTM), La Cumbre and ILTM Asia.
\nEIBTM 2011 takes places 29th November – 1st December 2011, Barcelona. On this occasion we have spoken with Mrs Erica Keogan, the \u00a0Associations and Education Manager of EIBTM.
\n1. Associations are one of the\u00a0 most important buyers in meeting industry. Can you tell us something more about expecting number of Association meeting planners and their variety on coming EIBTM show 2011?
\nAssociation buyers are a key element of the hosted buyer prorgamme and we are looking to increase the number of Association Hosted Buyers this year and \u00a0expect to see a significant number of senior association delegates attend the Hosted Buyer Association Programme.
\nWe receive Hosted Buyer applications from all aroud the globe – each is reviewed against strict criteria ensuring that only senior level buyers with budget responsibility are accepted as part of this exclusive programme.
\nThe Hosted Buyer registration process has now opened online at www.eibtm.com/hosted and we would urge anyone who is interested in applying to register now.
\n2. What is the main purpose of Association programme?![\"\"](\"https://www.seebtm.com/wp-content/uploads/EIBTM-education2.jpg\" "\\"EIBTM")
The programme is designed to provide relevent educational opertunities for everyone involved in the forward planning of associations and their events.
\nThe Association Programme and education content have been specifically engineered to allow senior association delegates to make the most of their time at EIBTM whilst simultaniouly focusing on the strategic organisational benefits derived from running events.
\nIn addition to this, the programme strives to connect association peers through dedicated personal connections networking events and break out sessions during the programme.
\n3. The membership issue was the main topic in last year Association programme.
\nWhat will be this year focus?
\nThe Association Programme is continually evolving to meet the need of the busy Association meeting planner. Now in its 10th year, the professional education content will address the key issues encountered by Association planners ensuring maximum return on investment. There are key issues which are relevant to the associations such as membership growth and retention and changing communication channels – these issues will be covered at the Association programme but the main focus will be on equipping the attendees with tools and knowledge to create more effective and more profitable events for their association.
\n4.\u00a0\u00a0 Education programme has always been important part of EIBTM show. What are highlights of this \u00a0year education programme?
\nWe received great feedback on the overall content of the education programme and we review our programme each year to ensure that it remains fresh and relevant to the delegates attending. Understanding the needs of the Hosted Buyers is an integral part of our planning for this sector each year.
\nThere will be a strong focus on providing professional best practices including how to maximise your return on netw![\"\"](\"https://www.seebtm.com/wp-content/uploads/EIBTM-education1.jpg\" "\\"EIBTM")
orking and looking at strategic sourcing, we will also have a large number of sessions focusing on research from the meetings industry- this will really help planners and suppliers to gain more factual insight into the meetings industry world.
5.\u00a0\u00a0 There will be also education sessions focussing specially on technology?
\nYes -there will be. This year our Technology \u00a0education sessions will cover topics such as The EIBTM Technology Watch\u00a0– showcasing the latest developments and innovations within the industry. Other sessions will also consider the use of social media and the effectivness of numerous new applications.
\nAlso, new to EIBTM this year -The Future Events Experience feature area will look at how future conferences and meetings will be run and how social technology and services are going to re-shape attendees experiences at events.
\nThe post Association buyers are a key element of the hosted buyer prorgamme appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "EIBTM (www.eibtm.com) is the annual global meetings and incentive exhibition held in Barcelona, Spain.\nThe event gathers over 14,200 industry professionals for three days of focused access to a dynamic business environment, thought provoking professional education and business network.\nReed Travel Exhibitions organizes 12 events worldwide, including World Travel Market, Arabian Travel Market, EIBTM, AIBTM, CIBTM, GIBTM, AIME, International Golf Travel Market, International French Travel Market – Top Resa, International Luxury Travel Market (ILTM), La Cumbre and ILTM Asia.\nEIBTM 2011 takes places 29th November – 1st December 2011, Barcelona. On this occasion we have spoken with Mrs Erica Keogan, the \u00a0Associations and Education Manager of EIBTM. \n1. Associations are one of the\u00a0 most important buyers in meeting industry. Can you tell us something more about expecting number of Association meeting planners and their variety on coming EIBTM show 2011?\nAssociation buyers are a key element of the hosted buyer prorgamme and we are looking to increase the number of Association Hosted Buyers this year and \u00a0expect to see a significant number of senior association delegates attend the Hosted Buyer Association Programme.\nWe receive Hosted Buyer applications from all aroud the globe – each is reviewed against strict criteria ensuring that only senior level buyers with budget responsibility are accepted as part of this exclusive programme.\nThe Hosted Buyer registration process has now opened online at www.eibtm.com/hosted and we would urge anyone who is interested in applying to register now.\n2. What is the main purpose of Association programme?\nThe programme is designed to provide relevent educational opertunities for everyone involved in the forward planning of associations and their events.\nThe Association Programme and education content have been specifically engineered to allow senior association delegates to make the most of their time at EIBTM whilst simultaniouly focusing on the strategic organisational benefits derived from running events.\nIn addition to this, the programme strives to connect association peers through dedicated personal connections networking events and break out sessions during the programme.\n3. The membership issue was the main topic in last year Association programme. \nWhat will be this year focus?\nThe Association Programme is continually evolving to meet the need of the busy Association meeting planner. Now in its 10th year, the professional education content will address the key issues encountered by Association planners ensuring maximum return on investment. There are key issues which are relevant to the associations such as membership growth and retention and changing communication channels – these issues will be covered at the Association programme but the main focus will be on equipping the attendees with tools and knowledge to create more effective and more profitable events for their association.\n4.\u00a0\u00a0 Education programme has always been important part of EIBTM show. What are highlights of this \u00a0year education programme?\nWe received great feedback on the overall content of the education programme and we review our programme each year to ensure that it remains fresh and relevant to the delegates attending. Understanding the needs of the Hosted Buyers is an integral part of our planning for this sector each year.\nThere will be a strong focus on providing professional best practices including how to maximise your return on networking and looking at strategic sourcing, we will also have a large number of sessions focusing on research from the meetings industry- this will really help planners and suppliers to gain more factual insight into the meetings industry world.\n5.\u00a0\u00a0 There will be also education sessions focussing specially on technology?\nYes -there will be. This year our Technology \u00a0education sessions will cover topics such as The EIBTM Technology Watch\u00a0– showcasing the latest developments and innovations within the industry. Other sessions will also consider the use of social media and the effectivness of numerous new applications.\nAlso, new to EIBTM this year -The Future Events Experience feature area will look at how future conferences and meetings will be run and how social technology and services are going to re-shape attendees experiences at events.\nThe post Association buyers are a key element of the hosted buyer prorgamme appeared first on SEE Business travel & meetings magazine.", "date_published": "2011-11-04T13:32:32+01:00", "date_modified": "2016-12-06T15:12:13+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Erica-Keogan.jpg", "tags": [ "association", "buyers", "hosted buyer", "Experts opinions" ] } ] }