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    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/business/feed/json/ -- and add it your reader.",
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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
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            "id": "https://www.seebtm.com/en/new-book-on-business-events/",
            "url": "https://www.seebtm.com/en/new-book-on-business-events/",
            "title": "NEW BOOK ON BUSINESS EVENTS by Dr Rob Davidson",
            "content_html": "<p>A new book, <strong>Business Events</strong>, has just been published, written by Dr. Rob Davidson, Managing Director of MICE Knowledge. Its 500-pages analyse in detail every sector of the business events sector, including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.</p>\n<figure id=\"attachment_39222\" aria-describedby=\"caption-attachment-39222\" style=\"width: 307px\" class=\"wp-caption alignright\"><img class=\"wp-image-39222\" src=\"https://www.seebtm.com/wp-content/uploads/Rob-Davidson.jpg\" alt=\"\" width=\"307\" height=\"545\" srcset=\"https://www.seebtm.com/wp-content/uploads/Rob-Davidson.jpg 900w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-169x300.jpg 169w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-576x1024.jpg 576w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-768x1365.jpg 768w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-864x1536.jpg 864w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-696x1237.jpg 696w, https://www.seebtm.com/wp-content/uploads/Rob-Davidson-236x420.jpg 236w\" sizes=\"(max-width: 307px) 100vw, 307px\" /><figcaption id=\"caption-attachment-39222\" class=\"wp-caption-text\">Dr Rob Davidson</figcaption></figure>\n<p>Other chapters focus on key topics such as MICE destination marketing, education, sustainability, ethics, and technology for business events. This new third edition of <strong>Business Events</strong> has been extensively updated to reflect recent developments in business events, including:</p>\n<p>A new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector.</p>\n<p>New \u2018It\u2019s my job\u2019 testimonials offering practical insights from young people currently employed in business events.</p>\n<p>New international case studies illustrating exemplary examples of successful business events from throughout the world, including emerging destinations such as China, South America, and the Middle East.</p>\n<p>Business Events is essential reading for all students of events, tourism, and hospitality management. It is also a valuable resource for anyone entering employment in the business events sector for the first time, or for experienced MICE professionals who wish to update their knowledge of current trends in this industry.</p>\n<p>More details of the book are available here: <a href=\"https://www.routledge.com/p/book/9781003509615\">https://www.routledge.com/p/book/9781003509615</a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/new-book-on-business-events/\">NEW BOOK ON BUSINESS EVENTS by Dr Rob Davidson</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "A new book, Business Events, has just been published, written by Dr. Rob Davidson, Managing Director of MICE Knowledge. Its 500-pages analyse in detail every sector of the business events sector, including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies, and SMERF gatherings.\nDr Rob Davidson\nOther chapters focus on key topics such as MICE destination marketing, education, sustainability, ethics, and technology for business events. This new third edition of Business Events has been extensively updated to reflect recent developments in business events, including:\nA new chapter focusing on business events in times of crisis, exploring the impacts of the Covid-19 pandemic on this sector.\nNew \u2018It\u2019s my job\u2019 testimonials offering practical insights from young people currently employed in business events.\nNew international case studies illustrating exemplary examples of successful business events from throughout the world, including emerging destinations such as China, South America, and the Middle East.\nBusiness Events is essential reading for all students of events, tourism, and hospitality management. It is also a valuable resource for anyone entering employment in the business events sector for the first time, or for experienced MICE professionals who wish to update their knowledge of current trends in this industry.\nMore details of the book are available here: https://www.routledge.com/p/book/9781003509615\nThe post NEW BOOK ON BUSINESS EVENTS by Dr Rob Davidson appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2026-04-20T15:30:44+02:00",
            "date_modified": "2026-04-20T16:27:27+02:00",
            "author": {
                "name": "Mirjana Novitovic",
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        {
            "id": "https://www.seebtm.com/en/storytelling-in-business/",
            "url": "https://www.seebtm.com/en/storytelling-in-business/",
            "title": "Storytelling in Business",
            "content_html": "<h1>Perhaps you\u2019re wondering what\u2019s storytelling got to do with your work. Much more than you think! Every business has its own story.</h1>\n<p>If you can\u2019t or don\u2019t know how to tell a good story to your target audience, your product or service simply won\u2019t draw attention. <strong>John Bates says that the human brain values stories </strong><strong>more than anything else.</strong> And if you don\u2019t know who he is, here\u2019s a brief introduction. John is one of the most popular and best communication trainers of today, working with executives of the world\u2019s biggest companies like Motorola or Johnson&amp;Johnson, as well as more than 100 TEDx speakers. That\u2019s why we take him at his word! <img src=\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/263a.png\" alt=\"\u263a\" class=\"wp-smiley\" style=\"height: 1em; max-height: 1em;\" /></p>\n<figure id=\"attachment_36584\" aria-describedby=\"caption-attachment-36584\" style=\"width: 219px\" class=\"wp-caption alignleft\"><a href=\"https://www.seebtm.com/wp-content/uploads/John-Bates.jpg\"><img class=\" wp-image-36584\" src=\"https://www.seebtm.com/wp-content/uploads/John-Bates.jpg\" alt=\"John Bates\" width=\"219\" height=\"164\" srcset=\"https://www.seebtm.com/wp-content/uploads/John-Bates.jpg 800w, https://www.seebtm.com/wp-content/uploads/John-Bates-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/John-Bates-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/John-Bates-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/John-Bates-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/John-Bates-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/John-Bates-560x420.jpg 560w\" sizes=\"(max-width: 219px) 100vw, 219px\" /></a><figcaption id=\"caption-attachment-36584\" class=\"wp-caption-text\">John Bates</figcaption></figure>\n<p>&nbsp;</p>\n<p>Stories can and should be part of every business precisely because of Mr. Bates\u2019 above conclusion. Because when you learn how to tell your story, your target audience will always want to hear more. Okay, you probably already knew that. But what if you\u2019re not too brilliant in story writing?</p>\n<p>&nbsp;</p>\n<p style=\"text-align: left;\"><span style=\"color: #000080;\"><strong>Answer the main questions</strong></span></p>\n<p>First, your business story must be interesting. If there\u2019s no clear focus, you\u2019ll quickly lose the attention of the consumer or potential consumer. For example, to start your brand story, your presentation should make it clear <strong>who\u2019s telling the story, why, when, where it takes </strong><strong>place, whom it is for, what\u2019s it trying to achieve, and what challenges you\u2019re facing.</strong> These simple parameters will help you craft a story that will be interesting to your target audience.<strong> It\u2019s very important to make it clear to people why you\u2019re talking to them</strong> because that\u2019s exactly what will guide them through the story and retain their attention to the end.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-200695081.jpg\"><img class=\"alignnone size-full wp-image-36586\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-200695081.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-200695081.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-200695081-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #000080;\"><strong>What are people interested in?</strong></span></p>\n<p>Sounds quite crass, but it\u2019s true. People don\u2019t want to hear about your achievements \u2013 they want to hear about failures. Of course this doesn\u2019t mean that we shouldn\u2019t talk about nice things and spread positive energy. <strong>This means that when people listen to you while you talk, they appreciate success more if it results from a failure, problem, or obstacle.</strong> Imagine listening to or even having an informal conversation with a hotel\u2019s GM who had everything going his way. He was raised in a decent and well-off family, he graduated in time, he immediately got a job, and advanced quickly \u2013 everything went exactly as according to a<br />\nvery well-elaborated plan. Good for him! But imagine a different situation \u2013 that the man\u2019s life story and path is a bit different.</p>\n<p style=\"text-align: center;\"><span style=\"color: #800000;\"><em><strong>Emotion-based sales strategy increases sales by 50%</strong></em></span></p>\n<p style=\"text-align: center;\"><span style=\"color: #800000;\"><em><strong>92% of consumers want brands to have ads that tell stories</strong></em></span></p>\n<p>He had issues through schooling, he wasn\u2019t a very good student, and he enrolled in tourism studies by accident after studying economics. While studying, he occasionally worked students jobs in fast food restaurants. He sometimes did stints as a tourist guide (thanks to which he learned two languages) and started to get interested in tourism later on. And finally<br />\nhe enrolled college to study it! He ended up as one of the best students. After graduation, however, couldn\u2019t find a steady job in the field, so he had to accept various jobs in tourism in order to stay in touch with the profession until his great potential was recognized by the Sales Manager of a hotel where he worked and offered him a better position. Now this story gets people\u2019s attention. As well as respect, because you used your strengths, skills, and knowledge to achieve great success. Think, you\u2019ll surely remember even more drastic and striking examples.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360.jpg\"><img class=\"alignnone size-full wp-image-36587\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Handwriting-Text-Writing-Good-274147360-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p>Remember, for example, the story about Alibaba\u2019s founder, Ma Yun. Before becoming a billionaire, he never got a single job he applied for. And he even applied to be a server at KFC.</p>\n<p><span style=\"color: #000080;\"><strong>Engage people\u2019s emotions</strong></span></p>\n<p>The more the story is \u201cupsetting\u201d, the quicker people relate to it. Regardless of whether you feel sad, happy, or scared, the emotion makes us feel alive. It\u2019s exactly for this reason that it\u2019s important to arouse these emotions in your listeners. <strong>Storytelling is an ideal way to emotionally connect with people</strong>, so when you\u2019re thinking about the content of your story, think about the emotions you want to spark and provide information accordingly.</p>\n<p><span style=\"color: #000080;\"><strong>The Earth was a fiery mass&#8230;</strong></span></p>\n<p>Let\u2019s get one thing clear right away \u2013 <strong>a good story doesn\u2019t have to be long!</strong> So DON\u2019T start your story from when the planet Earth was a fiery mass. Too much detail and chronology in events leads to the audience getting sleepy before the interesting part even starts. John Bates says: \u201cLife is happening in chronological order \u2013 and it\u2019s boring! Start in the middle, where things are exciting. It\u2019s much more interesting.\u201d</p>\n<p><span style=\"color: #800000;\"><em><strong>40% of people respond better to visual information than text</strong></em></span><br />\n<span style=\"color: #800000;\"><em><strong>5\u201310% of people keep on reading bland texts</strong></em></span><br />\n<span style=\"color: #800000;\"><em><strong>65\u201370% of people keep on reading bland texts if they include anecdotes</strong></em></span></p>\n<p><span style=\"color: #000080;\"><strong>Be consistent, but creative!</strong></span></p>\n<p>You <strong>must be consistent</strong> when talking about your brand. Just like we think that consistent brands are those that always uses the same colors, slogans, and logos. If these components often change, consumers first become confused and ultimately indifferent. The same goes for business storytelling. They require practice, just like any other activity. You need to know the<br />\nstory inside out before presenting it to your customers or target audience. This will help you a lot with telling the story naturally. And as for the creative part \u2013 <strong>it\u2019s always good to</strong><br />\n<strong>supplement the story with sound or visual details.</strong> Especially when it comes to presentations. The reality is that you have to be a natural born storyteller for the story to even make sense. So whenever the circumstances allow, feel free to add something to spice it up! Try to make it funny at times. Why not?</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-225270802.jpg\"><img class=\"alignnone size-full wp-image-36588\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-225270802.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-225270802.jpg 800w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-225270802-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #800000;\"><em><strong>\u201cWe learn best through stories. We absorb numbers, facts, and details, but they stay in our heads because we tie them to stories\u201d &#8211; Chris Brogan, American journalist and marketing consultant</strong></em></span></p>\n<p><span style=\"color: #800000;\"><em><strong>\u201cPeople think about stories, not statistics. That\u2019s why marketers should master the art of storytelling\u201d &#8211; Arianna Huffington, founder of Huffington Post</strong></em></span></p>\n<p>Every job is in itself stressful and carries great responsibility. Funny details relax the mood, and they\u2019ll also surely be remembered by the audience! And finally remember what writer and civil rights activist <strong>Maya Angelou</strong> said: <em>\u201cAt the end of the day, people won\u2019t remember what you said or did, they will remember how you made them feel.\u201d</em></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/storytelling-in-business/\">Storytelling in Business</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Perhaps you\u2019re wondering what\u2019s storytelling got to do with your work. Much more than you think! Every business has its own story.\nIf you can\u2019t or don\u2019t know how to tell a good story to your target audience, your product or service simply won\u2019t draw attention. John Bates says that the human brain values stories more than anything else. And if you don\u2019t know who he is, here\u2019s a brief introduction. John is one of the most popular and best communication trainers of today, working with executives of the world\u2019s biggest companies like Motorola or Johnson&amp;Johnson, as well as more than 100 TEDx speakers. That\u2019s why we take him at his word! \nJohn Bates\n&nbsp;\nStories can and should be part of every business precisely because of Mr. Bates\u2019 above conclusion. Because when you learn how to tell your story, your target audience will always want to hear more. Okay, you probably already knew that. But what if you\u2019re not too brilliant in story writing?\n&nbsp;\nAnswer the main questions\nFirst, your business story must be interesting. If there\u2019s no clear focus, you\u2019ll quickly lose the attention of the consumer or potential consumer. For example, to start your brand story, your presentation should make it clear who\u2019s telling the story, why, when, where it takes place, whom it is for, what\u2019s it trying to achieve, and what challenges you\u2019re facing. These simple parameters will help you craft a story that will be interesting to your target audience. It\u2019s very important to make it clear to people why you\u2019re talking to them because that\u2019s exactly what will guide them through the story and retain their attention to the end.\n\nWhat are people interested in?\nSounds quite crass, but it\u2019s true. People don\u2019t want to hear about your achievements \u2013 they want to hear about failures. Of course this doesn\u2019t mean that we shouldn\u2019t talk about nice things and spread positive energy. This means that when people listen to you while you talk, they appreciate success more if it results from a failure, problem, or obstacle. Imagine listening to or even having an informal conversation with a hotel\u2019s GM who had everything going his way. He was raised in a decent and well-off family, he graduated in time, he immediately got a job, and advanced quickly \u2013 everything went exactly as according to a\nvery well-elaborated plan. Good for him! But imagine a different situation \u2013 that the man\u2019s life story and path is a bit different.\nEmotion-based sales strategy increases sales by 50%\n92% of consumers want brands to have ads that tell stories\nHe had issues through schooling, he wasn\u2019t a very good student, and he enrolled in tourism studies by accident after studying economics. While studying, he occasionally worked students jobs in fast food restaurants. He sometimes did stints as a tourist guide (thanks to which he learned two languages) and started to get interested in tourism later on. And finally\nhe enrolled college to study it! He ended up as one of the best students. After graduation, however, couldn\u2019t find a steady job in the field, so he had to accept various jobs in tourism in order to stay in touch with the profession until his great potential was recognized by the Sales Manager of a hotel where he worked and offered him a better position. Now this story gets people\u2019s attention. As well as respect, because you used your strengths, skills, and knowledge to achieve great success. Think, you\u2019ll surely remember even more drastic and striking examples.\n\nRemember, for example, the story about Alibaba\u2019s founder, Ma Yun. Before becoming a billionaire, he never got a single job he applied for. And he even applied to be a server at KFC.\nEngage people\u2019s emotions\nThe more the story is \u201cupsetting\u201d, the quicker people relate to it. Regardless of whether you feel sad, happy, or scared, the emotion makes us feel alive. It\u2019s exactly for this reason that it\u2019s important to arouse these emotions in your listeners. Storytelling is an ideal way to emotionally connect with people, so when you\u2019re thinking about the content of your story, think about the emotions you want to spark and provide information accordingly.\nThe Earth was a fiery mass&#8230;\nLet\u2019s get one thing clear right away \u2013 a good story doesn\u2019t have to be long! So DON\u2019T start your story from when the planet Earth was a fiery mass. Too much detail and chronology in events leads to the audience getting sleepy before the interesting part even starts. John Bates says: \u201cLife is happening in chronological order \u2013 and it\u2019s boring! Start in the middle, where things are exciting. It\u2019s much more interesting.\u201d\n40% of people respond better to visual information than text\n5\u201310% of people keep on reading bland texts\n65\u201370% of people keep on reading bland texts if they include anecdotes\nBe consistent, but creative!\nYou must be consistent when talking about your brand. Just like we think that consistent brands are those that always uses the same colors, slogans, and logos. If these components often change, consumers first become confused and ultimately indifferent. The same goes for business storytelling. They require practice, just like any other activity. You need to know the\nstory inside out before presenting it to your customers or target audience. This will help you a lot with telling the story naturally. And as for the creative part \u2013 it\u2019s always good to\nsupplement the story with sound or visual details. Especially when it comes to presentations. The reality is that you have to be a natural born storyteller for the story to even make sense. So whenever the circumstances allow, feel free to add something to spice it up! Try to make it funny at times. Why not?\n\n\u201cWe learn best through stories. We absorb numbers, facts, and details, but they stay in our heads because we tie them to stories\u201d &#8211; Chris Brogan, American journalist and marketing consultant\n\u201cPeople think about stories, not statistics. That\u2019s why marketers should master the art of storytelling\u201d &#8211; Arianna Huffington, founder of Huffington Post\nEvery job is in itself stressful and carries great responsibility. Funny details relax the mood, and they\u2019ll also surely be remembered by the audience! And finally remember what writer and civil rights activist Maya Angelou said: \u201cAt the end of the day, people won\u2019t remember what you said or did, they will remember how you made them feel.\u201d\nThe post Storytelling in Business appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2019-04-17T15:41:10+02:00",
            "date_modified": "2019-04-17T15:41:10+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
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            "tags": [
                "business",
                "products",
                "services",
                "storytelling",
                "Hot topics",
                "MUST READ"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/storytelling-in-business-introduction-in-29th-issue-of-seebtm-magazine/",
            "url": "https://www.seebtm.com/en/storytelling-in-business-introduction-in-29th-issue-of-seebtm-magazine/",
            "title": "Storytelling in Business \u2013 Introduction in 29th Issue of SEEbtm Magazine",
            "content_html": "<h1>Solving many personal and business needs used to be a challenge. Today, the challenge is coming up with an idea, product, or service that does not already exist.</h1>\n<p>We are overwhelmed by products and services in all areas. We remember and use mostly those that have a story behind them. A story about being different from others, a story about starting the business, growing it, and overcoming obstacles, a story about the design or brand, a story about the employees, a story about success or even failure.</p>\n<figure id=\"attachment_36500\" aria-describedby=\"caption-attachment-36500\" style=\"width: 297px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/Uvod.jpg\"><img class=\"wp-image-36500 \" title=\"Miona Milic\" src=\"https://www.seebtm.com/wp-content/uploads/Uvod.jpg\" alt=\"Miona Milic\" width=\"297\" height=\"255\" srcset=\"https://www.seebtm.com/wp-content/uploads/Uvod.jpg 800w, https://www.seebtm.com/wp-content/uploads/Uvod-300x258.jpg 300w, https://www.seebtm.com/wp-content/uploads/Uvod-768x660.jpg 768w, https://www.seebtm.com/wp-content/uploads/Uvod-696x598.jpg 696w, https://www.seebtm.com/wp-content/uploads/Uvod-489x420.jpg 489w\" sizes=\"(max-width: 297px) 100vw, 297px\" /></a><figcaption id=\"caption-attachment-36500\" class=\"wp-caption-text\">Miona Milic</figcaption></figure>\n<p>The human brain is more likely to detect \u2013 and then remember \u2013 a good story over a bunch of statistical reports and numbers that describe the business or product information. This should be kept in mind when marketing and selling. What\u2019s behind a successful gaming company? World-class graphics, animation, and much more, but above all \u2013 a good story. What\u2019s behind a successful beauty company? Top-notch ingredients, formulas, and packaging, but above all the feeling it sparks in the consumer. And this feeling depends on the story that goes with the product.</p>\n<p>The same goes for literally everything \u2013 the clothes we wear, the food we buy, the hotel we stay at, the places we choose to travel, which movie to watch, and so on. Story captures attention, and attention awakens emotions. We can\u2019t sell products or services if we don\u2019t inspire \u201csomething\u201d in the consumer. Preferably a desire to be part of our story.</p>\n<p style=\"text-align: right;\"><em>Miona Milic,</em></p>\n<p style=\"text-align: right;\"><em>Editor-in-Chief</em></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/storytelling-in-business-introduction-in-29th-issue-of-seebtm-magazine/\">Storytelling in Business &#8211; Introduction in 29th Issue of SEEbtm Magazine</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Solving many personal and business needs used to be a challenge. Today, the challenge is coming up with an idea, product, or service that does not already exist.\nWe are overwhelmed by products and services in all areas. We remember and use mostly those that have a story behind them. A story about being different from others, a story about starting the business, growing it, and overcoming obstacles, a story about the design or brand, a story about the employees, a story about success or even failure.\nMiona Milic\nThe human brain is more likely to detect \u2013 and then remember \u2013 a good story over a bunch of statistical reports and numbers that describe the business or product information. This should be kept in mind when marketing and selling. What\u2019s behind a successful gaming company? World-class graphics, animation, and much more, but above all \u2013 a good story. What\u2019s behind a successful beauty company? Top-notch ingredients, formulas, and packaging, but above all the feeling it sparks in the consumer. And this feeling depends on the story that goes with the product.\nThe same goes for literally everything \u2013 the clothes we wear, the food we buy, the hotel we stay at, the places we choose to travel, which movie to watch, and so on. Story captures attention, and attention awakens emotions. We can\u2019t sell products or services if we don\u2019t inspire \u201csomething\u201d in the consumer. Preferably a desire to be part of our story.\nMiona Milic,\nEditor-in-Chief\nThe post Storytelling in Business &#8211; Introduction in 29th Issue of SEEbtm Magazine appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2019-04-02T11:13:22+02:00",
            "date_modified": "2019-04-02T11:13:22+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-74.jpg",
            "tags": [
                "business",
                "good story",
                "storytelling",
                "Hot topics",
                "MUST READ",
                "NEWS"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/for-us-every-day-is-a-new-challenge/",
            "url": "https://www.seebtm.com/en/for-us-every-day-is-a-new-challenge/",
            "title": "Daniel Marusic \u2013 For Us, Every Day Is a New Challenge",
            "content_html": "<h1>Specialized agency for MICE groups, DT Croatia, was founded two decades ago and this year they celebrate jubilee.</h1>\n<figure id=\"attachment_34902\" aria-describedby=\"caption-attachment-34902\" style=\"width: 148px\" class=\"wp-caption alignright\"><a href=\"https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia.jpg\"><img class=\"wp-image-34902\" src=\"https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia.jpg\" alt=\"Daniel Marusic, General Manager of DT Croatia\" width=\"148\" height=\"148\" srcset=\"https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia.jpg 960w, https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia-150x150.jpg 150w, https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia-300x300.jpg 300w, https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia-768x768.jpg 768w, https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia-696x696.jpg 696w, https://www.seebtm.com/wp-content/uploads/Daniel-Maru\u0161i\u0107-Generalni-menad\u017eer-DT-Croatia-420x420.jpg 420w\" sizes=\"(max-width: 148px) 100vw, 148px\" /></a><figcaption id=\"caption-attachment-34902\" class=\"wp-caption-text\">Daniel Marusic, General Manager of DT Croatia</figcaption></figure>\n<p>As they say, at the beginning it was hard to compete with existing tour operators that had strong MICE sectors, but thanks to creativity they shortly became the agency that dictates standards. On this occasion we spoke with Daniel Marusic, General Manager of <em><strong><a href=\"http://www.seemice.com/Agency/dt-croatia-dubrovnik-travel\">DT Croatia</a></strong></em>, regarding challenges and doing business in the past 20 years.</p>\n<p><span style=\"color: #800000;\"><strong>What were the biggest challenges for your business in the past 20 years?</strong></span></p>\n<p>DT Croatia has been established in 1998. After year 2000. DT started turning more and more towards MICE business and after a short period of time specializes in MICE and groups only business. We recognized the weak points of the local and regional competition, so it was clear how to make the system work better to make a more attractive service together with DT local service providers \u2013 hotels, restaurants, guides, transport and others. That was the biggest challenge. We grew along with all our partners and we succeeded to establish MICE standards in this industry. We are planning new projects that will demand from us a different approach in our everyday business. It is a new product that will ensure us the advantage in this industry.</p>\n<p><span style=\"color: #800000;\"><strong>How many successful events have you organized?</strong></span></p>\n<p>I can freely say over 1,000 incentive groups and meetings \u2013 not including other groups that do not have MICE elements, and those were also over 1,000. The biggest groups were regarding car industry, for back to back programs, that had 12,500 people.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/foto-1-3.jpg\"><img class=\"alignnone size-full wp-image-34904\" src=\"https://www.seebtm.com/wp-content/uploads/foto-1-3.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/foto-1-3.jpg 800w, https://www.seebtm.com/wp-content/uploads/foto-1-3-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/foto-1-3-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/foto-1-3-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/foto-1-3-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/foto-1-3-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/foto-1-3-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #800000;\"><strong>What are you particularly proud of all these years?</strong></span></p>\n<p>I am personally most proud of our teams that have done big things, respecting the DT standards \u2013 a light conservative approach in some business moments, and at the same time a powerful innovative creative and human approach in moments when it most wanted.<br />\nWe at DT do business like one runs a marathon \u2013 it is not important to be fast, explosive and strong, but to maintain the same high quality for a longer time.</p>\n<p><span style=\"color: #800000;\"><strong>What makes DT Croatia different from others in this industry? How do you cherish cooperation with clients?</strong></span></p>\n<p>Numerous awards, regional and international, prove all our work of all our people and right approach for MICE standards, to which we pay great attention. Cooperation with partners we maintain in a simple way \u2013 we know the work technology in this industry. This is the precise reason why leading MICE agencies from Europe work with us when they organize incentive<br />\ngroup travels for their clients in Croatia or Slovenia.</p>\n<p style=\"text-align: center;\"><span style=\"color: #800000;\"><strong>And this is how some of DT Croatia&#8217;s clients feel about their cooperation:</strong></span></p>\n<p><span style=\"color: #003366;\"><strong>08-13.05.2016, CIRCLE8 EVENT</strong> </span></p>\n<p><span style=\"color: #003366;\"><strong>Circle8 Event team</strong> </span></p>\n<p><strong>\u00a0</strong><em>Dear Ladies and Gentlemen, </em></p>\n<p><em>this is to certify that DT Croatia supported us and our client with the onsite planning for a 150-people-event in May 2016 (4-day-event). DT Croatia supported us in the organization of the bus shuttle services as well as decoration and dinner entertainment and did a marvelous job! </em><em>We are very satisfied with the exceptionally friendly service and the always smiling crew of DT Croatia who made all last minute changes feasible. </em><em>We have very much enjoyed working with you and the team and are looking forward to potential future projects together!\u00a0 </em></p>\n<p><span style=\"color: #003366;\"><strong>18-22.05.2016, ONE TOUCH TRAVEL</strong></span></p>\n<p><span style=\"color: #003366;\"><strong>Lena Ekstedt, One Touch Travel AB</strong></span></p>\n<p><strong>\u00a0</strong><em>In May 2016 we used the services of DT Croatia for a group who went sailing from Split.</em><em>We were very satisfied with everything from start to finish. From the first offer and until it all took place. There were no surprises in terms of extra costs not presented from the beginning, everything summed up exactly as from the initial offer. </em></p>\n<p><em>\u00a0</em><em>All questions that we might have had initially were answered asap so there was no delay for us in our communication with our client. The group was very excited about the ship, the captain, the nature and of course also the weather\u2026 We will most definitely use the services of DT Croatia whenever we have a request for Croatia in the future. </em></p>\n<p><span style=\"color: #003366;\"><strong>02-05.06.2016, TEAM SEEFRIED </strong></span></p>\n<p><span style=\"color: #003366;\"><strong>Renate Ochwat</strong><strong>, </strong><strong>Senior Project manager</strong></span></p>\n<p><em>\u00a0</em><em>Dear Marina, </em></p>\n<p><em>I am very sorry to have not sent our feedback to our group in June earlier. We would like to thank you again for the very good cooperation. We appreciate your quick and honest interaction \u2013 so in case we need an urgent information there always has been a quick reply by your side. </em></p>\n<p><em>\u00a0</em><em>We also are very grateful that there are always two project manager involved which is unfortunately not standard at DMCs but we think it is necessary as project managers are often on site inspections or events and the client is not willing to wait for his or her return. For us it therefore makes the cooperation much more easier and it gives the client and us the feeling that you take the event serious and handle it professionally. </em></p>\n<p><em>\u00a0</em><em>It was very nice working with you on site! Even in case of problems you interacted very professionally and looked for a good solution to solve them as quick as possible. As said before your honest way was very much appreciated as we should work together in a team and try to find solutions and ideas together and if there are problems it is best to talk about them and not to conceal them. We are all human and things happen! It is the way how to handle them that makes a DMC professional or not. </em></p>\n<p><em>\u00a0</em><em>All the participants enjoyed the trip to Dubrovnik very much. You offered wonderful locations and a diversified program \u2013 it was a real Incentive trip with a lot of highlights. Thank you! We also appreciated that there is always somebody of your office to check f.e. the departure of the busses in time\u00a0&#8211; this proofs the professionalism of DT Croatia as well! So thank you very much and I am looking forward to work with you again hopefully in near future!</em></p>\n<p><span style=\"color: #003366;\"><strong>06-10.07.2016, IMPACT INCENTIVES &amp; EVENTS </strong></span></p>\n<p><span style=\"color: #003366;\"><strong>Jen van Litsenborgh, Team Leader</strong></span></p>\n<p><em>Impact Incentives &amp; Events (Pty) Ltd is a South African based company and we are an industry leader at the forefront of incentive travel and event management.\u00a0 We tailor make incentive programmes for our corporate clients and only align ourselves with the best Destination Management Companies around the globe.\u00a0 </em></p>\n<p><em>\u00a0</em><em>We have been working closely with DT Croatia (Dubrovnik Travel) in Dubrovnik for the past year as they are our DMC of choice in Croatia.\u00a0 We took a group of 20 guests to Dubrovnik in July 2016 and enjoyed a very successful incentive programme, which was well planned and executed flawlessly by the DT Croatia (Dubrovnik Travel) staff.\u00a0 In fact, it was such a success that we have confirmed another group of 130 guests to the same destination in April 2017.\u00a0\u00a0\u00a0 </em></p>\n<p><em>\u00a0</em><em>DT Croatia (Dubrovnik Travel) is a professional and reliable company, with a wealth of knowledge regarding the incentive industry within Croatia.\u00a0 I would highly recommend their services to any clients looking for a one-stop management company in Croatia.\u00a0 </em></p>\n<p><span style=\"color: #003366;\"><strong>14-16.09.2016, 6<sup>TH</sup> EUROPEAN COCOA FORUM</strong></span></p>\n<p><span style=\"color: #003366;\"><strong>Catherine Entzminger, Secretary General</strong></span></p>\n<p><strong>\u00a0</strong><em>Dear Marina, Dear Zrinka,\u00a0 </em></p>\n<p><em>The European Cocoa Forum has come to an end and we are now back to our daily ECA business. </em><em>On behalf of the Board and Secretariat of the European Cocoa Association we hereby wish to send you our most sincere and heartfelt thanks for all the hard work you put in those two days of the event, as well as the weeks before it. Part of the success is also thanks to you, your dedication, and your pleasant and positive attitude.\u00a0 We really appreciate our collaboration and look forward to working with you again in the future.\u00a0\u00a0</em></p>\n<p><span style=\"color: #003366;\"><strong>09-11.09.2016 &amp; 23-25.09.2016 CIC CONGRESS INCENTIVES</strong></span></p>\n<p><strong><span style=\"color: #003366;\">Mireia Rosell Senior Event Manager\u00a0</span> </strong></p>\n<p><em>Dear DT Croatia,\u00a0 </em></p>\n<p><em>\u00a0</em><em>Thanks you very much for your collaboration with our two groups of 150 and 250 guests last September 2016 in Split. You managed to deliver a very good service during both events. DT Croatia have shown professionality and effectivity before and during the events.\u00a0 </em></p>\n<p><em>\u00a0</em><em>DT Croatia is flexible when changes are needed and always manage to fix what we ask for even at the last minute.\u00a0 You are very service minded and know well all the suppliers what makes easier to get what you need at any time. We are demanding but there is seldom a no from you, more a yes we will try and most of times managed to get what we asked for.\u00a0 </em></p>\n<p><span style=\"color: #003366;\"><strong>18-21.05.2017, BANKS SADLER UK</strong></span></p>\n<p><span style=\"color: #000000;\">Laura,</span></p>\n<p><em>&#8220;&#8230;I am pleased to advise that the programme was a great success and feedback has been outstanding. The VIP host for the event mentioned Elizabeta and team in his closing speech for the event and this is something they should be really proud of as he does not give out compliments unless truly deserved. </em><em>Elizabeta was so very accommodating, this programme has typically been a very low-key incentive and this year changed for us as we saw the client moving towards more high level activities, gifts etc. So the support from Elizabeta was greatly appreciated. All delegate feedback has been outstanding and I really cannot express my thanks enough&#8230;&#8221;</em></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/for-us-every-day-is-a-new-challenge/\">Daniel Marusic &#8211; For Us, Every Day Is a New Challenge</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Specialized agency for MICE groups, DT Croatia, was founded two decades ago and this year they celebrate jubilee.\nDaniel Marusic, General Manager of DT Croatia\nAs they say, at the beginning it was hard to compete with existing tour operators that had strong MICE sectors, but thanks to creativity they shortly became the agency that dictates standards. On this occasion we spoke with Daniel Marusic, General Manager of DT Croatia, regarding challenges and doing business in the past 20 years.\nWhat were the biggest challenges for your business in the past 20 years?\nDT Croatia has been established in 1998. After year 2000. DT started turning more and more towards MICE business and after a short period of time specializes in MICE and groups only business. We recognized the weak points of the local and regional competition, so it was clear how to make the system work better to make a more attractive service together with DT local service providers \u2013 hotels, restaurants, guides, transport and others. That was the biggest challenge. We grew along with all our partners and we succeeded to establish MICE standards in this industry. We are planning new projects that will demand from us a different approach in our everyday business. It is a new product that will ensure us the advantage in this industry.\nHow many successful events have you organized?\nI can freely say over 1,000 incentive groups and meetings \u2013 not including other groups that do not have MICE elements, and those were also over 1,000. The biggest groups were regarding car industry, for back to back programs, that had 12,500 people.\n\nWhat are you particularly proud of all these years?\nI am personally most proud of our teams that have done big things, respecting the DT standards \u2013 a light conservative approach in some business moments, and at the same time a powerful innovative creative and human approach in moments when it most wanted.\nWe at DT do business like one runs a marathon \u2013 it is not important to be fast, explosive and strong, but to maintain the same high quality for a longer time.\nWhat makes DT Croatia different from others in this industry? How do you cherish cooperation with clients?\nNumerous awards, regional and international, prove all our work of all our people and right approach for MICE standards, to which we pay great attention. Cooperation with partners we maintain in a simple way \u2013 we know the work technology in this industry. This is the precise reason why leading MICE agencies from Europe work with us when they organize incentive\ngroup travels for their clients in Croatia or Slovenia.\nAnd this is how some of DT Croatia&#8217;s clients feel about their cooperation:\n08-13.05.2016, CIRCLE8 EVENT \nCircle8 Event team \n\u00a0Dear Ladies and Gentlemen, \nthis is to certify that DT Croatia supported us and our client with the onsite planning for a 150-people-event in May 2016 (4-day-event). DT Croatia supported us in the organization of the bus shuttle services as well as decoration and dinner entertainment and did a marvelous job! We are very satisfied with the exceptionally friendly service and the always smiling crew of DT Croatia who made all last minute changes feasible. We have very much enjoyed working with you and the team and are looking forward to potential future projects together!\u00a0 \n18-22.05.2016, ONE TOUCH TRAVEL\nLena Ekstedt, One Touch Travel AB\n\u00a0In May 2016 we used the services of DT Croatia for a group who went sailing from Split.We were very satisfied with everything from start to finish. From the first offer and until it all took place. There were no surprises in terms of extra costs not presented from the beginning, everything summed up exactly as from the initial offer. \n\u00a0All questions that we might have had initially were answered asap so there was no delay for us in our communication with our client. The group was very excited about the ship, the captain, the nature and of course also the weather\u2026 We will most definitely use the services of DT Croatia whenever we have a request for Croatia in the future. \n02-05.06.2016, TEAM SEEFRIED \nRenate Ochwat, Senior Project manager\n\u00a0Dear Marina, \nI am very sorry to have not sent our feedback to our group in June earlier. We would like to thank you again for the very good cooperation. We appreciate your quick and honest interaction \u2013 so in case we need an urgent information there always has been a quick reply by your side. \n\u00a0We also are very grateful that there are always two project manager involved which is unfortunately not standard at DMCs but we think it is necessary as project managers are often on site inspections or events and the client is not willing to wait for his or her return. For us it therefore makes the cooperation much more easier and it gives the client and us the feeling that you take the event serious and handle it professionally. \n\u00a0It was very nice working with you on site! Even in case of problems you interacted very professionally and looked for a good solution to solve them as quick as possible. As said before your honest way was very much appreciated as we should work together in a team and try to find solutions and ideas together and if there are problems it is best to talk about them and not to conceal them. We are all human and things happen! It is the way how to handle them that makes a DMC professional or not. \n\u00a0All the participants enjoyed the trip to Dubrovnik very much. You offered wonderful locations and a diversified program \u2013 it was a real Incentive trip with a lot of highlights. Thank you! We also appreciated that there is always somebody of your office to check f.e. the departure of the busses in time\u00a0&#8211; this proofs the professionalism of DT Croatia as well! So thank you very much and I am looking forward to work with you again hopefully in near future!\n06-10.07.2016, IMPACT INCENTIVES &amp; EVENTS \nJen van Litsenborgh, Team Leader\nImpact Incentives &amp; Events (Pty) Ltd is a South African based company and we are an industry leader at the forefront of incentive travel and event management.\u00a0 We tailor make incentive programmes for our corporate clients and only align ourselves with the best Destination Management Companies around the globe.\u00a0 \n\u00a0We have been working closely with DT Croatia (Dubrovnik Travel) in Dubrovnik for the past year as they are our DMC of choice in Croatia.\u00a0 We took a group of 20 guests to Dubrovnik in July 2016 and enjoyed a very successful incentive programme, which was well planned and executed flawlessly by the DT Croatia (Dubrovnik Travel) staff.\u00a0 In fact, it was such a success that we have confirmed another group of 130 guests to the same destination in April 2017.\u00a0\u00a0\u00a0 \n\u00a0DT Croatia (Dubrovnik Travel) is a professional and reliable company, with a wealth of knowledge regarding the incentive industry within Croatia.\u00a0 I would highly recommend their services to any clients looking for a one-stop management company in Croatia.\u00a0 \n14-16.09.2016, 6TH EUROPEAN COCOA FORUM\nCatherine Entzminger, Secretary General\n\u00a0Dear Marina, Dear Zrinka,\u00a0 \nThe European Cocoa Forum has come to an end and we are now back to our daily ECA business. On behalf of the Board and Secretariat of the European Cocoa Association we hereby wish to send you our most sincere and heartfelt thanks for all the hard work you put in those two days of the event, as well as the weeks before it. Part of the success is also thanks to you, your dedication, and your pleasant and positive attitude.\u00a0 We really appreciate our collaboration and look forward to working with you again in the future.\u00a0\u00a0\n09-11.09.2016 &amp; 23-25.09.2016 CIC CONGRESS INCENTIVES\nMireia Rosell Senior Event Manager\u00a0 \nDear DT Croatia,\u00a0 \n\u00a0Thanks you very much for your collaboration with our two groups of 150 and 250 guests last September 2016 in Split. You managed to deliver a very good service during both events. DT Croatia have shown professionality and effectivity before and during the events.\u00a0 \n\u00a0DT Croatia is flexible when changes are needed and always manage to fix what we ask for even at the last minute.\u00a0 You are very service minded and know well all the suppliers what makes easier to get what you need at any time. We are demanding but there is seldom a no from you, more a yes we will try and most of times managed to get what we asked for.\u00a0 \n18-21.05.2017, BANKS SADLER UK\nLaura,\n&#8220;&#8230;I am pleased to advise that the programme was a great success and feedback has been outstanding. The VIP host for the event mentioned Elizabeta and team in his closing speech for the event and this is something they should be really proud of as he does not give out compliments unless truly deserved. Elizabeta was so very accommodating, this programme has typically been a very low-key incentive and this year changed for us as we saw the client moving towards more high level activities, gifts etc. So the support from Elizabeta was greatly appreciated. All delegate feedback has been outstanding and I really cannot express my thanks enough&#8230;&#8221;\nThe post Daniel Marusic &#8211; For Us, Every Day Is a New Challenge appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2018-05-04T10:07:11+02:00",
            "date_modified": "2018-05-04T10:19:17+02:00",
            "author": {
                "name": "Svetlana Gavric",
                "url": "https://www.seebtm.com/en/author/ceca/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Ceca.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-43.jpg",
            "tags": [
                "agency",
                "business",
                "challenges",
                "DT Croatia",
                "events",
                "MICE",
                "Interviews"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/business-city-travel-events-digital-newsstand-for-the-mice-industry/",
            "url": "https://www.seebtm.com/en/business-city-travel-events-digital-newsstand-for-the-mice-industry/",
            "title": "BUSINESS CITY TRAVEL & EVENTS \u2013 DIGITAL NEWSSTAND FOR THE MICE INDUSTRY",
            "content_html": "<p style=\"text-align: justify;\"><a href=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_3.jpg\"><img class=\"alignleft size-medium wp-image-16273\" src=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_3-300x226.jpg\" alt=\"\" width=\"300\" height=\"226\" srcset=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_3-300x226.jpg 300w, https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_3.jpg 636w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></a>Evolution Media launched Business City Travel &amp; Events, the innovative digital newsstand for the MICE industry that provides a unique, environmentally friendly solution for professionals from the MICE industry.</p>\n<div style=\"color: #20417f; font-size: 13px; text-align: justify;\"><strong>What is Business City Travel &amp; Events?</strong></div>\n<p style=\"text-align: justify;\">Professionals from across the globe will be able to read the best magazines, publications and brochures from the MICE sector directly on their tablet or smartphone.</p>\n<div style=\"background-color: #20417f; padding: 10px; color: #f2f2f2; font-size: 14px; width: 220px; height: auto; margin: 10px; font-family: arial; float: right; text-align: center;\"><strong>Business City revolutionizes the MICE experience, making heavy catalogues and brochures a thing of the past!</strong></div>\n<p style=\"text-align: justify;\">Evolution Media, is also making it easier for industry professionals \u2013 hotels, event venues and organizers can upload their marketing materials, brochures, magazines and catalogues to share their businesses with fellow professionals and prospective clients, eliminating printing costs, distribution costs and making stand out in the one-stop digital kiosk.</p>\n<div style=\"color: #20417f; font-size: 13px; text-align: justify;\"><strong>How does it work?</strong></div>\n<p style=\"text-align: justify;\">Barcelona based Evolution Media allows industry professionals across the globe to upload their publications into the kiosk at no charge, then a highly cost effective, fee per download, which they can cap to be in full control of their expenditure.<br />\n<a href=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_4.jpg\"><img class=\"alignright size-medium wp-image-16274\" src=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_4-300x211.jpg\" alt=\"\" width=\"300\" height=\"211\" srcset=\"https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_4-300x211.jpg 300w, https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_4.jpg 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" /></a>To be put simply, the company will only pay for the number of people that view their publication and can choose the maximum number of downloads. For companies with larger amounts of publications, Evolution Media is also allowing them to create their own digital kiosk.</p>\n<p style=\"text-align: justify;\">This kiosk allows endless marketing opportunities, with the added bonus of multimedia \u2013 links to company websites, videos, virtual tours and photo galleries and push notifications for added value marketing.</p>\n<p style=\"text-align: justify;\">With Business City Travel &amp; Events there are not going to be more catalogues and brochures left behind at international events due to baggage restrictions &#8211; potential clients will leave with those publications already on their smartphone or tablet.</p>\n<p style=\"text-align: justify;\">For businesses that wish to include their publications in Evolution Media\u2019s kiosk or that wish to publish their own kiosk app, you may contact Business City Travel &amp; Events via e-mail <strong><a href=\"mailto:editor@businesscitymagazine\" target=\"_blank\">editor@businesscitymagazine</a></strong>, or by phone <strong>+34 93 611 4774.</strong></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/business-city-travel-events-digital-newsstand-for-the-mice-industry/\">BUSINESS CITY TRAVEL &amp; EVENTS &#8211; DIGITAL NEWSSTAND FOR THE MICE INDUSTRY</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Evolution Media launched Business City Travel &amp; Events, the innovative digital newsstand for the MICE industry that provides a unique, environmentally friendly solution for professionals from the MICE industry.\nWhat is Business City Travel &amp; Events?\nProfessionals from across the globe will be able to read the best magazines, publications and brochures from the MICE sector directly on their tablet or smartphone.\nBusiness City revolutionizes the MICE experience, making heavy catalogues and brochures a thing of the past!\nEvolution Media, is also making it easier for industry professionals \u2013 hotels, event venues and organizers can upload their marketing materials, brochures, magazines and catalogues to share their businesses with fellow professionals and prospective clients, eliminating printing costs, distribution costs and making stand out in the one-stop digital kiosk.\nHow does it work?\nBarcelona based Evolution Media allows industry professionals across the globe to upload their publications into the kiosk at no charge, then a highly cost effective, fee per download, which they can cap to be in full control of their expenditure.\nTo be put simply, the company will only pay for the number of people that view their publication and can choose the maximum number of downloads. For companies with larger amounts of publications, Evolution Media is also allowing them to create their own digital kiosk.\nThis kiosk allows endless marketing opportunities, with the added bonus of multimedia \u2013 links to company websites, videos, virtual tours and photo galleries and push notifications for added value marketing.\nWith Business City Travel &amp; Events there are not going to be more catalogues and brochures left behind at international events due to baggage restrictions &#8211; potential clients will leave with those publications already on their smartphone or tablet.\nFor businesses that wish to include their publications in Evolution Media\u2019s kiosk or that wish to publish their own kiosk app, you may contact Business City Travel &amp; Events via e-mail editor@businesscitymagazine, or by phone +34 93 611 4774.\nThe post BUSINESS CITY TRAVEL &amp; EVENTS &#8211; DIGITAL NEWSSTAND FOR THE MICE INDUSTRY appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2014-03-31T10:02:18+02:00",
            "date_modified": "2015-03-25T16:20:09+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/digitalni_kiosk_4.jpg",
            "tags": [
                "business",
                "events",
                "MICE",
                "mice industry",
                "newsstand",
                "Technology"
            ]
        }
    ]
}