{
    "version": "https://jsonfeed.org/version/1",
    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/tag/business-events/feed/json/ -- and add it your reader.",
    "home_page_url": "https://www.seebtm.com/en/tag/business-events/",
    "feed_url": "https://www.seebtm.com/en/tag/business-events/feed/json/",
    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
    "items": [
        {
            "id": "https://www.seebtm.com/en/vip-casa-club-zlatibor-serbia/",
            "url": "https://www.seebtm.com/en/vip-casa-club-zlatibor-serbia/",
            "title": "Vip Casa Club, Zlatibor, Serbia",
            "content_html": "<h1><span style=\"color: #800000;\"><em><strong><a style=\"color: #800000;\" href=\"http://seemice.com/Hotel/vip-casa-club-zlatibor-serbia\">Vip Casa Club</a></strong></em></span> is a unique complex of apartments that offers its guests luxury and modernly equipped apartments with a wide range of accompanying activities.</h1>\n<p>The capacity of the complex at the moment is 103 apartments located in five villas \u2013 named Jela, Pahulja, Vina, Iskra and Harizma \u2013 featuring state-of-the-art equipment, high quality service and a wide range of accompanying activities. The apartments are rated as 4-star ones, and are divided in five different types as per their capacity and size (30m2 to 50m2). There are 8 Standard, 68 Premium, 3 Premium duplex, 12 Lux and 12 Vip apartments (duplex). There is a fully equipped kitchen and a balcony in each apartment.</p>\n<p>Vip Casa Club has two conference rooms for organizing different kinds of business events and seminars as well as for promotion and team building sessions. The conference rooms feature the latest technical equipment and all necessary components: wireless Internet, a projector, a flip chart. It is possible to provide additional accessories at your request.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/vip-casa-club-zlatibor-serbia/\">Vip Casa Club, Zlatibor, Serbia</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Vip Casa Club is a unique complex of apartments that offers its guests luxury and modernly equipped apartments with a wide range of accompanying activities.\nThe capacity of the complex at the moment is 103 apartments located in five villas \u2013 named Jela, Pahulja, Vina, Iskra and Harizma \u2013 featuring state-of-the-art equipment, high quality service and a wide range of accompanying activities. The apartments are rated as 4-star ones, and are divided in five different types as per their capacity and size (30m2 to 50m2). There are 8 Standard, 68 Premium, 3 Premium duplex, 12 Lux and 12 Vip apartments (duplex). There is a fully equipped kitchen and a balcony in each apartment.\nVip Casa Club has two conference rooms for organizing different kinds of business events and seminars as well as for promotion and team building sessions. The conference rooms feature the latest technical equipment and all necessary components: wireless Internet, a projector, a flip chart. It is possible to provide additional accessories at your request.\nThe post Vip Casa Club, Zlatibor, Serbia appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2020-06-25T11:29:27+02:00",
            "date_modified": "2020-06-25T11:29:27+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/Vip_Casa_05.jpg",
            "tags": [
                "business events",
                "event organization",
                "zlatibor",
                "Destinations",
                "EVENT ORGANIZATION",
                "Hotels and venues",
                "SEEmice.com recommendations",
                "WHERE AND WHY"
            ],
            "summary": "Vip Casa Club is a unique complex of apartments that offers its guests luxury and modernly equipped apartments with a wide range of accompanying activities.\u00a0"
        },
        {
            "id": "https://www.seebtm.com/en/new-book-for-the-mice-industry-business-events-by-dr-rob-davidson/",
            "url": "https://www.seebtm.com/en/new-book-for-the-mice-industry-business-events-by-dr-rob-davidson/",
            "title": "New book for the MICE industry: Business Events, by Dr Rob Davidson",
            "content_html": "<h1><em>Business Events</em>, a new book by Dr Rob Davidson, the Managing Director of MICE Knowledge and Professor of MICE Management in four European universities, was launched at IBTM World in Barcelona.</h1>\n<p>The 450-pages book brings together for the first time a complete analysis of all the principal sectors of our industry: corporate meetings, incentive travel, association conferences, political events, awards ceremonies, exhibitions and the important SMERF segment of the market (social, military, educational, religious and fraternal events). Each of these chapters looks in depth at the particular characteristics of each sector and offers expert advice on how such events should be planned in order to ensure their success.</p>\n<p>These chapters are followed by others focusing on destination marketing (the role of convention bureaus), sustainability, technology, ethics, education and training for business events. In each chapter, there are detailed case-studies from all over the world, offering examples of best practice and valuable insights from experienced managers working in each type of business event.</p>\n<p><em>Business Events</em> has been written for managers in all sectors of the MICE industry, as well as for university students taking courses in this subject or considering the MICE industry as a career option. It is Rob Davidson\u2019s fourth book on this subject. The other titles are:</p>\n<p><em>* Marketing Destinations and Venues for Conferences, Conventions and Business Events</em></p>\n<p><em>* Winning Meetings and Events for Your Venue</em></p>\n<p><em>* Business Travel</em></p>\n<p>Rob Davidson said: \u201cIn many ways, this book is my gift to the industry that I have devoted my life to for 20 years. It is based on my own knowledge as well as guidance from respected professionals who are active in each of the sectors covered. This book could not have been written without their valuable advice and support. It is ideal for people seeking new ideas and a fresh overview of this industry \u2013 the \u2018big picture\u2019 of all the opportunities for planning successful business events that achieve their objectives in a sustainable, ethical way, while making full use of the latest developments in information technology. It was fun and fascinating to research and write <em>Business Events</em>, and I hope that those preparing for a career in our industry, as well as those already employed in it, will enjoy reading it as much as I enjoyed writing it\u201d.</p>\n<p>The book is available <a href=\"https://www.routledge.com/Business-Events/Davidson/p/book/9781138735767\">here</a>.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/new-book-for-the-mice-industry-business-events-by-dr-rob-davidson/\">New book for the MICE industry: Business Events, by Dr Rob Davidson</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Business Events, a new book by Dr Rob Davidson, the Managing Director of MICE Knowledge and Professor of MICE Management in four European universities, was launched at IBTM World in Barcelona.\nThe 450-pages book brings together for the first time a complete analysis of all the principal sectors of our industry: corporate meetings, incentive travel, association conferences, political events, awards ceremonies, exhibitions and the important SMERF segment of the market (social, military, educational, religious and fraternal events). Each of these chapters looks in depth at the particular characteristics of each sector and offers expert advice on how such events should be planned in order to ensure their success.\nThese chapters are followed by others focusing on destination marketing (the role of convention bureaus), sustainability, technology, ethics, education and training for business events. In each chapter, there are detailed case-studies from all over the world, offering examples of best practice and valuable insights from experienced managers working in each type of business event.\nBusiness Events has been written for managers in all sectors of the MICE industry, as well as for university students taking courses in this subject or considering the MICE industry as a career option. It is Rob Davidson\u2019s fourth book on this subject. The other titles are:\n* Marketing Destinations and Venues for Conferences, Conventions and Business Events\n* Winning Meetings and Events for Your Venue\n* Business Travel\nRob Davidson said: \u201cIn many ways, this book is my gift to the industry that I have devoted my life to for 20 years. It is based on my own knowledge as well as guidance from respected professionals who are active in each of the sectors covered. This book could not have been written without their valuable advice and support. It is ideal for people seeking new ideas and a fresh overview of this industry \u2013 the \u2018big picture\u2019 of all the opportunities for planning successful business events that achieve their objectives in a sustainable, ethical way, while making full use of the latest developments in information technology. It was fun and fascinating to research and write Business Events, and I hope that those preparing for a career in our industry, as well as those already employed in it, will enjoy reading it as much as I enjoyed writing it\u201d.\nThe book is available here.\nThe post New book for the MICE industry: Business Events, by Dr Rob Davidson appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2019-02-18T11:48:34+01:00",
            "date_modified": "2019-02-18T11:48:34+01:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/COVER-seebtm.com_.jpg",
            "tags": [
                "business events",
                "mice industry",
                "new book",
                "rob davidson",
                "MUST READ",
                "NEWS",
                "News and events"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/the-right-measure-of-personalization/",
            "url": "https://www.seebtm.com/en/the-right-measure-of-personalization/",
            "title": "The Right Measure of Personalization",
            "content_html": "<p><em>The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?</em></p>\n<p>What is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?</p>\n<p>Regarding the details of the Return of Investment segment, a survey conducted by<strong> portal Eventsforce</strong> reveals that despite this rising trend, which is <strong>for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of </strong><strong>the personaliza\u0005tion of the event.</strong> On the other hand, <strong>44% of the respondents have a problem determining the right personaliza\u0005tion measure.</strong></p>\n<p>The most popular personaliza\u0004tion methods, according to this survey, are <strong>invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication,</strong> i.e. those who will be in charge of the process of communication with the client and the participants.</p>\n<p>Not much of a negligible percentage, <strong>36%, of the event manager believes that the introducing</strong> of data protec\u0004tion regula\u0004ons \u2013 <strong>General Data Protec\u0005on Regula\u0005on</strong> (GDPR) will bring about considerable limita\u0004tions in the personalization of events.<br />\nOther challenges, or rather obstacles, are ques\u0004tions about <strong>what kind of data are needed by event organizers and what to do with the incorrect data they receive?</strong> The most effective tools that event planners use in the event personalizati\u0004on process are <strong>the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.</strong></p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3.jpg\"><img class=\"size-full wp-image-35278\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3.jpg\" alt=\"\" width=\"900\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3.jpg 900w, https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3-300x200.jpg 300w, https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3-768x512.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3-696x464.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Abstract-Blurred-Image-Of-Peop-217690825-3-630x420.jpg 630w\" sizes=\"(max-width: 900px) 100vw, 900px\" /></a></p>\n<p><strong></strong>Large companies almost always <strong>use basic personaliza\u0005tion tools: they use personal names of </strong><strong>parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor </strong><strong>an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.</strong></p>\n<p>Furthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. <strong>Be as brief, clear and precise as possible.</strong> If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are <strong>companies that deal with different types of educa\u0005on,</strong> personaliza\u0004tion for them involves <strong>multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic </strong><strong>communicati\u0005ons.</strong> The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.</p>\n<p><strong>The recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place.</strong> Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? <strong>The idea is to create a balance, not to irritate a participant.<a href=\"https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411.jpg\"><img class=\"alignnone size-full wp-image-35277\" src=\"https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411.jpg\" alt=\"\" width=\"2548\" height=\"3000\" srcset=\"https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411.jpg 2548w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-255x300.jpg 255w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-768x904.jpg 768w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-870x1024.jpg 870w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-696x819.jpg 696w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-1068x1257.jpg 1068w, https://www.seebtm.com/wp-content/uploads/bigstock-Gdpr-Dsgvo-Rgpd-Concept-Ill-237142411-357x420.jpg 357w\" sizes=\"(max-width: 2548px) 100vw, 2548px\" /></a></strong></p>\n<p>Since the entry into force of <strong>GDPR</strong>, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.</p>\n<p>On the other hand, event participants themselves <strong>need to know why organizers seek and collect data and how this will directly affect their impression of the event.</strong> In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:</p>\n<p>\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events<br />\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect<br />\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.</p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/the-right-measure-of-personalization/\">The Right Measure of Personalization</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "The tools used for registration systems and applications help to gather very important and useful information about the participants to create a more striking experience. But what is the right thing to do to personalize the events that you need to organize? And what are the limitations in that regard? How to make a balance?\nWhat is for sure is the fact that the transformati\u0004on has become one of the leading trends in the event industry. Par\u0004ticipants certainly expect you to provide them with an unforgett\bable experience, get the chance to learn something new and gain additi\u0004onal knowledge in a particular field, but also that the communica\u0004tion point of the meeting is adapted and designed only for them. But no ma\btter how good this sounds, questi\u0004ons arise as to how to measure the results of such an approach, whether personalizati\u0004on should always be tended, to what limits should we go and how to strike a balance in terms of protecti\u0004ng the private data of participants in an event?\nRegarding the details of the Return of Investment segment, a survey conducted by portal Eventsforce reveals that despite this rising trend, which is for 73% of event planners a priority, 51% of them have a problem to determine exactly the results and see the effect of the personaliza\u0005tion of the event. On the other hand, 44% of the respondents have a problem determining the right personaliza\u0005tion measure.\nThe most popular personaliza\u0004tion methods, according to this survey, are invita\u0005tions for events, personalized registrati\u0005on forms and selec\u0005on of delegates for communication, i.e. those who will be in charge of the process of communication with the client and the participants.\nNot much of a negligible percentage, 36%, of the event manager believes that the introducing of data protec\u0004tion regula\u0004ons \u2013 General Data Protec\u0005on Regula\u0005on (GDPR) will bring about considerable limita\u0004tions in the personalization of events.\nOther challenges, or rather obstacles, are ques\u0004tions about what kind of data are needed by event organizers and what to do with the incorrect data they receive? The most effective tools that event planners use in the event personalizati\u0004on process are the registrati\u0005on systems, CRMs, and marketing systems, surveys, and mobile applica\u0005tions that are specifically designed for a specific event.\n\nLarge companies almost always use basic personaliza\u0005tion tools: they use personal names of parti\u0005cipants in invitati\u0005ons, pose specific ques\u0005tions to people in certain positions in order to tailor an event to their needs and/or interests as much as they need, by tailoring the agenda by them by asking, upon the registra\u0005tion, for an answer to the ques\u0005tion why a person applied for parti\u0005cipati\u0005on.\nFurthermore, when the lecturers are selected, they are asked to design their lectures and presentati\u0004ons as much as possible for the audience who will a\bend by forwarding them their inputs. And how to get the data that matter? First, you need to know the types of data you need to personalize the event. Then find a way to get as much of those through as less questions as you can to the end user. Nobody wants to infinitely fill in the ques\u0004tionnaires, even if it is for their own benefit. Be as brief, clear and precise as possible. If you have addi\u0004tional ques\u0004tions that you might want to ask, and which would be good but not necessary to be answered, they should be marked as optional. If, for example, these are companies that deal with different types of educa\u0005on, personaliza\u0004tion for them involves multilingualism in events \u2013 in terms of simultaneous interpreters, but also through registrati\u0005on forms and electronic communicati\u0005ons. The Bri\u0004sh Council has a base of over 60 languages in which it addresses its target group. They also use linking tools that allow the user to create his schedule of meetings, workshops and lectures. They can also create their own personalized agenda or receive the materials from the session they a\bended through the applica\u0004tion.\nThe recipe for success is to always imagine yourself in the par\u0005ticipant\u2019s place. Too much of a personalizati\u0004on can be experienced by people as invasive and aggressive, and you do not want such an experience. There are o\u0006en nega\u0004tive examples in prac\u0004ce that occur precisely because of overstatement. Imagine parti\u0004cipa\u0004ng in a conference where, for example, the badge that you received when registering is scanned and then you begin to be constantly bombarded with informa\u0004on and materials that you are not interested in at all. Ask yourself what your parti\u0004cipant will think about it? How will he/she feel? What kind of impression will you leave with the events that you organized? The idea is to create a balance, not to irritate a participant.\nSince the entry into force of GDPR, it is no longer possible to have registration forms in which demographic data is populated on several pages, because this requires the special consent of the user. This topic has become an almost special challenge for event organizers, because, in order to get data that provide as much personalizati\u0004on as possible, they need to find another way to get those. Which can be a problem.\nOn the other hand, event participants themselves need to know why organizers seek and collect data and how this will directly affect their impression of the event. In fact, this is a key balance and a successful personaliza\u0004on. So it is a recommenda\u0004on to sti\u0004ck to these simple rules in collec\u0004ng data to avoid poten\u0004al misunderstandings:\n\u2013 First determine what types of data you will ask par\u0004cipants, talk to your colleagues about this and determine how these data will be used for personaliza\u0004tion of events\n\u2013 Do not ask the par\u0004cipants unnecessary ques\u0004ons because this will lead to a nega\u0004ve effect\n\u2013 Make it clear to the par\u0004cipants that the data to be provided will be used exclusively and only for the purpose of personalizing events, adap\u0004ng to their needs and interests, and taking care of their privacy \u2013 especially now when GDPR has entered into force.\nThe post The Right Measure of Personalization appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2018-07-24T12:15:11+02:00",
            "date_modified": "2018-07-24T12:15:11+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Business-People-At-Meeting-Vi-236285839.jpg",
            "tags": [
                "business events",
                "event",
                "personalization",
                "Hot topics"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/how-to-make-meetings-fun-and-productive/",
            "url": "https://www.seebtm.com/en/how-to-make-meetings-fun-and-productive/",
            "title": "How to Make Meetings Fun and Productive",
            "content_html": "<h1>We should first define what a good meeting is. It is: efficient, effective, positive and fun, creative, and open to opinions. But how to turn classic meetings into those which your employees will enjoy and where the set goal will be accomplished?</h1>\n<p>Another thing \u2013<strong> a good meeting is also a short meeting.</strong> You may not believe it, but research by the American National Statistics Council shows that almost 40% of working hours are spent in meetings! And nearly 50% of employees think that too many meetings during the day are the biggest waste of time! Tips such as \u201cStart and finish a meeting in time,\u201d \u201cDevelop a meeting plan,\u201d or \u201cInvite the right people to it\u201d are good for boosting productivity but not good enough to encourage creativity, nor enough fun. Here\u2019s what some<br />\nof the most successful companies in different industries are doing:</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/foto-1-2.jpg\"><img class=\"alignnone size-full wp-image-34886\" src=\"https://www.seebtm.com/wp-content/uploads/foto-1-2.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/foto-1-2.jpg 800w, https://www.seebtm.com/wp-content/uploads/foto-1-2-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/foto-1-2-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/foto-1-2-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/foto-1-2-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/foto-1-2-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/foto-1-2-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #003366;\"><strong>The meeting should start on time</strong></span></p>\n<p>It\u2019s common practice that <strong>individuals late to the meeting are waited for and the meeting starts with delay.</strong> This lets them know that being late is OK. Instead, start the meeting on time, regardless of the number of attendees, and make tardiness visual. One idea is to <strong>place cups with the names of every employee in the meeting room and buy red and green marbles.</strong></p>\n<p>Every time a person arrive son time, he/she puts a green marble in the cup, and if he/she is late, a red marble goes in. You will soon see which employees have the habit of being late, and they, too, will see their problem. And to make things even more fun, <strong>you can schedule meetings at unusual times.</strong> Say at 8:48 in the morning. For years now this has been done at <strong>TINY pulse</strong>, a company that focuses on creating the best possible ambiance in other<br />\ncompanies. This practice has led to all employees, as the meeting time approaches, spontaneously going to the meeting room.</p>\n<p><span style=\"color: #008000;\"><strong>Start the meeting on a positive note</strong></span></p>\n<p>Science has proven that <strong>the way the meeting starts determines its further course.</strong> So don\u2019t kick off with problems and complaints, but instead find a way to focus your team on positive thinking. The suggestion is to start the meeting by asking <strong>each attendee to share with the others something positive that happened since the last meeting</strong> \u2013 something they learned or something they did in the past week and are particularly proud of. While we\u2019re on this subject, every Thursday at <strong>Plum Organics</strong>, which produces baby food, meetings start with taking out coloring books and fine liners. Their director of innovation says<br />\nthat this process not only awakens creativity among the attendees, but positivity as well.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/foto-2-2.jpg\"><img class=\"alignnone size-full wp-image-34887\" src=\"https://www.seebtm.com/wp-content/uploads/foto-2-2.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/foto-2-2.jpg 800w, https://www.seebtm.com/wp-content/uploads/foto-2-2-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/foto-2-2-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/foto-2-2-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/foto-2-2-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/foto-2-2-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/foto-2-2-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #003366;\"><strong>Take breaks during the meeting</strong></span></p>\n<p>A common mistake in planning meetings is \u2013 if the agenda is long \u2013 to completely eliminate breaks in order to shorten the time that the meeting takes. Every half hour, you should take a two-minute break to entertain the attendees in the meeting \u2013 plan for a group stretching<br />\nor let everyone tell a joke or give a riddle to the group. This will make the rest of the meeting<br />\neasier and more productive. If you sit for long stretches of time, you will not only get stiff and exhaust your body \u2013 the same thing will happen to your brain. You can plan a stretching session at the beginning of every meeting, or during the two-minute break, if you see that attention is fading. After stretching, you will feel refreshed, rested, as well as more creative,<br />\nwhich is necessary for any meeting.</p>\n<p><span style=\"color: #008000;\"><strong>Take \u201csilent breaks\u201d</strong></span></p>\n<p>The point of the meeting is not just to talk, it also serves to come up with ideas, plans, problem solutions, as well as new decisions. A two-minute break can help the attendees think, because not all people can think and speak at the same time. When presenting problems at hand, present only facts, then take a two minute break, and after that discuss<br />\nthe solutions. <strong>Also, after making any decision, people should be given two minutes to consider how they feel</strong> about the decision.</p>\n<p><span style=\"color: #003366;\"><strong>Change the meeting place</strong></span></p>\n<p>Take out the traditional conference table and instead place the chairs in a circle. This will obscure the clear difference between the boss at the head of the table and the other<br />\nemployees; everyone will see each other better, and communication will be more open. If a lot of plans are being worked out, put all the papers on a wall, and place the chairs in a half-circle in front of it. Also, think about holding the next meeting out of the office. You can<br />\nsimply put the chairs from the office to the courtyard, book a table in a nearby restaurant, or plan a two-day trip outside the city. In all sincerity, employees sometimes really just need a change of the meeting place!</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/foto-4-1.jpg\"><img class=\"alignnone size-full wp-image-34888\" src=\"https://www.seebtm.com/wp-content/uploads/foto-4-1.jpg\" alt=\"\" width=\"799\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/foto-4-1.jpg 799w, https://www.seebtm.com/wp-content/uploads/foto-4-1-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/foto-4-1-768x577.jpg 768w, https://www.seebtm.com/wp-content/uploads/foto-4-1-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/foto-4-1-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/foto-4-1-696x523.jpg 696w, https://www.seebtm.com/wp-content/uploads/foto-4-1-559x420.jpg 559w\" sizes=\"(max-width: 799px) 100vw, 799px\" /></a></p>\n<p><strong><span style=\"color: #008000;\">Shorter is more productive</span></strong></p>\n<p>The <strong>O3 World digital product design and development agency\u2019s offices</strong> are connected to Roombot, which synchronizes the calendars of all attendees and signals when it\u2019s time to end the meeting. Roombot controls also the lights, reducing the brightness near the end of the meeting and ensuring that all meetings end on time.<strong> Business development Company</strong><br />\n<strong>Just Fearless</strong> limited the duration of its meetings to half an hour. If the meeting runs long, all chairs are removed and all attendees stand until the meeting ends. The company\u2019s CEO explains that this rule encourages everyone to make effort to not exceed the time. On the other hand, if you are at <strong>Buddytruk</strong> and the last one to speak at a meeting that runs over<br />\ntime, you have to do 50 push-ups, while at event management company <strong>Cvent</strong> you have to sing every time you\u2019re late.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/foto-3-1.jpg\"><img class=\"alignnone size-full wp-image-34889\" src=\"https://www.seebtm.com/wp-content/uploads/foto-3-1.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/foto-3-1.jpg 800w, https://www.seebtm.com/wp-content/uploads/foto-3-1-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/foto-3-1-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/foto-3-1-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/foto-3-1-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/foto-3-1-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/foto-3-1-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p><span style=\"color: #003366;\"><strong>Brain teasers</strong></span></p>\n<p>Another way to spark creativity at a meeting are <strong>brain teasers</strong>. These games require unconventional and lateral thinking. They can be in the form of puzzles, riddles, equations, images&#8230; At the beginning of each meeting, spend a few minutes by giving your employees a brain teaser to solve. Not only will everyone have fun and relax, but you\u2019ll find it much easier to get to the solution of the problem and new ideas. Here\u2019s an example:</p>\n<p><span style=\"color: #008000;\"><em>1. I\u2019ve never been, and I always will be. No one ever saw me, but everyone wants to see me. Who am I? (Tomorrow)</em></span><br />\n<span style=\"color: #003366;\"><em>2. A man pushed his car into a hotel and told the hotel owner that he went bankrupt. How is that possible? (He was playing Monopoly)</em></span><br />\n<em><span style=\"color: #008000;\">3. A man is looking at a photo and his friend asks who is in the picture. The man answers, \u201cI have no brothers or sisters. But the father of the man in the picture is my father\u2019s son.\u201d Who\u2019s in the photo? (His son)</span></em></p>\n<p>Another fun, and at the same time useful, activity type at business meetings are icebreakers. More about them you can find <em><strong><a href=\"https://www.seebtm.com/en/how-to-relax-and-embrace-the-atmosphere-at-meetings/\">here</a></strong></em>.</p>\n<p style=\"text-align: right;\"><em>Nevena Ilic</em></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/how-to-make-meetings-fun-and-productive/\">How to Make Meetings Fun and Productive</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "We should first define what a good meeting is. It is: efficient, effective, positive and fun, creative, and open to opinions. But how to turn classic meetings into those which your employees will enjoy and where the set goal will be accomplished?\nAnother thing \u2013 a good meeting is also a short meeting. You may not believe it, but research by the American National Statistics Council shows that almost 40% of working hours are spent in meetings! And nearly 50% of employees think that too many meetings during the day are the biggest waste of time! Tips such as \u201cStart and finish a meeting in time,\u201d \u201cDevelop a meeting plan,\u201d or \u201cInvite the right people to it\u201d are good for boosting productivity but not good enough to encourage creativity, nor enough fun. Here\u2019s what some\nof the most successful companies in different industries are doing:\n\nThe meeting should start on time\nIt\u2019s common practice that individuals late to the meeting are waited for and the meeting starts with delay. This lets them know that being late is OK. Instead, start the meeting on time, regardless of the number of attendees, and make tardiness visual. One idea is to place cups with the names of every employee in the meeting room and buy red and green marbles.\nEvery time a person arrive son time, he/she puts a green marble in the cup, and if he/she is late, a red marble goes in. You will soon see which employees have the habit of being late, and they, too, will see their problem. And to make things even more fun, you can schedule meetings at unusual times. Say at 8:48 in the morning. For years now this has been done at TINY pulse, a company that focuses on creating the best possible ambiance in other\ncompanies. This practice has led to all employees, as the meeting time approaches, spontaneously going to the meeting room.\nStart the meeting on a positive note\nScience has proven that the way the meeting starts determines its further course. So don\u2019t kick off with problems and complaints, but instead find a way to focus your team on positive thinking. The suggestion is to start the meeting by asking each attendee to share with the others something positive that happened since the last meeting \u2013 something they learned or something they did in the past week and are particularly proud of. While we\u2019re on this subject, every Thursday at Plum Organics, which produces baby food, meetings start with taking out coloring books and fine liners. Their director of innovation says\nthat this process not only awakens creativity among the attendees, but positivity as well.\n\nTake breaks during the meeting\nA common mistake in planning meetings is \u2013 if the agenda is long \u2013 to completely eliminate breaks in order to shorten the time that the meeting takes. Every half hour, you should take a two-minute break to entertain the attendees in the meeting \u2013 plan for a group stretching\nor let everyone tell a joke or give a riddle to the group. This will make the rest of the meeting\neasier and more productive. If you sit for long stretches of time, you will not only get stiff and exhaust your body \u2013 the same thing will happen to your brain. You can plan a stretching session at the beginning of every meeting, or during the two-minute break, if you see that attention is fading. After stretching, you will feel refreshed, rested, as well as more creative,\nwhich is necessary for any meeting.\nTake \u201csilent breaks\u201d\nThe point of the meeting is not just to talk, it also serves to come up with ideas, plans, problem solutions, as well as new decisions. A two-minute break can help the attendees think, because not all people can think and speak at the same time. When presenting problems at hand, present only facts, then take a two minute break, and after that discuss\nthe solutions. Also, after making any decision, people should be given two minutes to consider how they feel about the decision.\nChange the meeting place\nTake out the traditional conference table and instead place the chairs in a circle. This will obscure the clear difference between the boss at the head of the table and the other\nemployees; everyone will see each other better, and communication will be more open. If a lot of plans are being worked out, put all the papers on a wall, and place the chairs in a half-circle in front of it. Also, think about holding the next meeting out of the office. You can\nsimply put the chairs from the office to the courtyard, book a table in a nearby restaurant, or plan a two-day trip outside the city. In all sincerity, employees sometimes really just need a change of the meeting place!\n\nShorter is more productive\nThe O3 World digital product design and development agency\u2019s offices are connected to Roombot, which synchronizes the calendars of all attendees and signals when it\u2019s time to end the meeting. Roombot controls also the lights, reducing the brightness near the end of the meeting and ensuring that all meetings end on time. Business development Company\nJust Fearless limited the duration of its meetings to half an hour. If the meeting runs long, all chairs are removed and all attendees stand until the meeting ends. The company\u2019s CEO explains that this rule encourages everyone to make effort to not exceed the time. On the other hand, if you are at Buddytruk and the last one to speak at a meeting that runs over\ntime, you have to do 50 push-ups, while at event management company Cvent you have to sing every time you\u2019re late.\n\nBrain teasers\nAnother way to spark creativity at a meeting are brain teasers. These games require unconventional and lateral thinking. They can be in the form of puzzles, riddles, equations, images&#8230; At the beginning of each meeting, spend a few minutes by giving your employees a brain teaser to solve. Not only will everyone have fun and relax, but you\u2019ll find it much easier to get to the solution of the problem and new ideas. Here\u2019s an example:\n1. I\u2019ve never been, and I always will be. No one ever saw me, but everyone wants to see me. Who am I? (Tomorrow)\n2. A man pushed his car into a hotel and told the hotel owner that he went bankrupt. How is that possible? (He was playing Monopoly)\n3. A man is looking at a photo and his friend asks who is in the picture. The man answers, \u201cI have no brothers or sisters. But the father of the man in the picture is my father\u2019s son.\u201d Who\u2019s in the photo? (His son)\nAnother fun, and at the same time useful, activity type at business meetings are icebreakers. More about them you can find here.\nNevena Ilic\nThe post How to Make Meetings Fun and Productive appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2018-05-03T14:53:20+02:00",
            "date_modified": "2018-05-03T14:53:20+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-42.jpg",
            "tags": [
                "brainstorming",
                "business events",
                "creativity",
                "events",
                "meetings",
                "play and learn",
                "team meeting",
                "Hot topics"
            ]
        },
        {
            "id": "https://www.seebtm.com/en/new-book-published-on-business-events-marketing/",
            "url": "https://www.seebtm.com/en/new-book-published-on-business-events-marketing/",
            "title": "New Book Published on Business Events Marketing",
            "content_html": "<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">[quote_box_center]Meetings industry professionals will benefit greatly from an indispensable new book, <b>&#8216;Marketing Destinations and Venues for Conferences, Conventions and Business Events&#8217;</b>, written by Tony Rogers and Rob Davidson and launched at ibtm world in Barcelona.[/quote_box_center]</p>\n<figure id=\"attachment_26864\" aria-describedby=\"caption-attachment-26864\" style=\"width: 350px\" class=\"wp-caption alignleft\"><a href=\"https://www.seebtm.com/wp-content/uploads/TonyRob1-2.jpg\"><img class=\"wp-image-26864\" title=\"Rob Davidson and Tony Rogers\" src=\"https://www.seebtm.com/wp-content/uploads/TonyRob1-2.jpg\" alt=\"Rob Davidson and Tony Rogers\" width=\"350\" height=\"339\" srcset=\"https://www.seebtm.com/wp-content/uploads/TonyRob1-2.jpg 620w, https://www.seebtm.com/wp-content/uploads/TonyRob1-2-300x290.jpg 300w, https://www.seebtm.com/wp-content/uploads/TonyRob1-2-369x357.jpg 369w, https://www.seebtm.com/wp-content/uploads/TonyRob1-2-499x483.jpg 499w\" sizes=\"(max-width: 350px) 100vw, 350px\" /></a><figcaption id=\"caption-attachment-26864\" class=\"wp-caption-text\">Rob Davidson and Tony Rogers</figcaption></figure>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">Published by Routledge, this is an entirely updated edition of the highly successful book written by the same authors in 2006 for students of events / tourism / hospitality management as well as for people already employed in convention bureaux and venues of all types.</p>\n<h1 class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">The content of the book has been brought completely up to date, reflecting all of the major contemporary themes and developments in venue and destination marketing, including the use of the social media, brand alignment and content marketing.</h1>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">With its practical, real-life case-studies, contributed by meetings industry colleagues all over the world, the new book will be of immense interest to all marketing professionals who are looking for innovative ideas and techniques that they can use in promoting their destination or venue in today&#8217;s highly competitive world.</p>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">And since it also covers basic marketing principles, as applied to the meetings industry, <b>&#8216;Marketing Destinations and Venues for Conferences, Conventions and Business Events&#8217;</b> will also be a very useful resource for students with an interest in entering a career in destination or venue marketing.</p>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">The new book has already been received enthusiastically by both meetings industry practitioners and by many of those professors who are educating the next generation of meetings industry professionals:</p>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">&#8216;This book provides insights into what shapes the industry today and in the future, seen through the critical lens of Rogers and Davidson, both recognised specialists in the MICE and venues industry. If you want to stay one step ahead of your competitors, then don&#8217;t put this book down. It is essential reading for professional development\u2019.\u00a0<b>Scott Taylor, Chief Executive, Glasgow City Marketing Bureau.</b></p>\n<p class=\"onecomwebmail-msonormal\" style=\"text-align: justify;\">\u2018An excellent range of international case studies\u2026This book will be an invaluable resource to anyone teaching, researching or studying conferences, conventions and business events.\u2019 \u2013\u00a0<b>Judith Mair, Senior Lecturer in Event Management, School of Business, University of Queensland.</b></p>\n<p class=\"onecomwebmail-msonormal\"><b>The book is available to purchase online now at </b><a href=\"https://www.routledge.com/products/9781138852150\" target=\"_blank\"><b>https://www.routledge.com/products/9781138852150</b></a></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/new-book-published-on-business-events-marketing/\">New Book Published on Business Events Marketing</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "[quote_box_center]Meetings industry professionals will benefit greatly from an indispensable new book, &#8216;Marketing Destinations and Venues for Conferences, Conventions and Business Events&#8217;, written by Tony Rogers and Rob Davidson and launched at ibtm world in Barcelona.[/quote_box_center]\nRob Davidson and Tony Rogers\nPublished by Routledge, this is an entirely updated edition of the highly successful book written by the same authors in 2006 for students of events / tourism / hospitality management as well as for people already employed in convention bureaux and venues of all types.\nThe content of the book has been brought completely up to date, reflecting all of the major contemporary themes and developments in venue and destination marketing, including the use of the social media, brand alignment and content marketing.\nWith its practical, real-life case-studies, contributed by meetings industry colleagues all over the world, the new book will be of immense interest to all marketing professionals who are looking for innovative ideas and techniques that they can use in promoting their destination or venue in today&#8217;s highly competitive world.\nAnd since it also covers basic marketing principles, as applied to the meetings industry, &#8216;Marketing Destinations and Venues for Conferences, Conventions and Business Events&#8217; will also be a very useful resource for students with an interest in entering a career in destination or venue marketing.\nThe new book has already been received enthusiastically by both meetings industry practitioners and by many of those professors who are educating the next generation of meetings industry professionals:\n&#8216;This book provides insights into what shapes the industry today and in the future, seen through the critical lens of Rogers and Davidson, both recognised specialists in the MICE and venues industry. If you want to stay one step ahead of your competitors, then don&#8217;t put this book down. It is essential reading for professional development\u2019.\u00a0Scott Taylor, Chief Executive, Glasgow City Marketing Bureau.\n\u2018An excellent range of international case studies\u2026This book will be an invaluable resource to anyone teaching, researching or studying conferences, conventions and business events.\u2019 \u2013\u00a0Judith Mair, Senior Lecturer in Event Management, School of Business, University of Queensland.\nThe book is available to purchase online now at https://www.routledge.com/products/9781138852150\nThe post New Book Published on Business Events Marketing appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2015-11-23T16:14:28+01:00",
            "date_modified": "2016-12-27T15:01:24+01:00",
            "author": {
                "name": "Mirjana Novitovic",
                "url": "https://www.seebtm.com/en/author/officebs/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/Book-Cover.jpg",
            "tags": [
                "business events",
                "conferences",
                "conventions",
                "ibtm world",
                "meeting industry",
                "MICE",
                "rob davidson",
                "Tony Rogers",
                "News and events"
            ]
        }
    ]
}