![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Man-Trying-Augmented-Reality-A-183030967.jpg\")
AR vs. VRAugmented Reality (AR) could be loosely defined as an altered or expanded reality. In fact, a more precise explanation would be that it represents the real world, only expanded with computer data and / or objects \u2013 sounds and / or graphics.\u00a0Actually, you\u2019ve already seen this kind of reality countless times, you just may not have known that was it. It is used in art, gaming, architecture, everyday life, industrial design, medicine, navigation, auto industry, archeology… And television! Every time you\u2019re watching the weather forecast you can see this expanded reality \u2013 those maps showing the weather conditions behind the anchors while they talk is exactly that.
\nAR vs. VRIt should not be confused with virtual reality because these are two completely different things that have \u201creality\u201d as merely a common denominator. The first difference is that virtual reality transports you into a whole new world that does not have to match the environment you are in at the time \u2013 you can be sitting in the office, for example, and be \u201cteleported\u201d to a desert, museum, concert…
\nAnother also important difference is that the world of virtual reality requires the so-called headset or googles. This makes it a fully digital experience that mimics and imitates situations from the real world (you can find out more about virtual reality in this text). AR or augmented reality, as the name suggests, only supplements reality as it exists with graphics, audio, and the like, and for you to see it you don\u2019t need VR glasses or headset\u2014 all you need is an app on your mobile phone or some other smart device. For example, Pok\u00e9mon is a great example of using augmented reality, and we might say that the game has brought augmented reality (AR) to the masses.
\nAugmented reality at events is very common today. Especially for promotional and marketing purposes, as well as for boosting interest and engaging participants. It\u2019s very popular at trade shows, especially when there\u2019s limited space.
\nLet\u2019s take car shows for example, where visitors are many and exhibitors are li![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-People-Take-Part-In-The-Pokemo-141948998.jpg\")
mited by space, while \u2013 naturally – they want to present as many of their new\u00a0vehicles as possible to the audience. This is where creative use of augmented reality enters. Combining it with tablets and an app that was specially designed for the occasion, Volkswagen prepared an unforgettable experience for its audience. What did they do? They set up a printed catalog of the brand\u2019s models in front of the visitors. All they needed to do is bring any smart device closer to a car in the catalog to see that or another model revealed before their eyes. It looked as if the car was floating above the catalog. The zoom-in option would make the vehicle reach its real-life size, and the visitors could see every exterior or interior detail or even check out the car in every available color.
In 2013, IKEA did something similar. While sifting through the brand\u2019s portfolio, the customers were able to see the products in 3D. In fact, the Swedish company went a step further. Using a dedicated app that they installed on their smart devices, the users were able to go home and check out if, for example, a sofa would match the rest of the room or how it would look in different spots.
\nOne of the best known automotive companies, BMW, provides a special kind of help to drivers in its new cars that is based on augmented reality \u2013 the so-called heads-up display. As you drive, this special display on the vehicle\u2019s windshield shows the speed, speed limits, traffics jams, navigation, and so on \u2013 depending on what kind of information you need at the moment.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-183217483.jpg\")
At the end of December 2014, Coca-Cola held its first event in India based on augmented reality titled “Share More Happiness” at a shopping mall. Using a free app, anyone who downloaded it could turn on the camera\u2019s selfie mode on their
\nmobile phone. A big display set up in front of them would reveal Santa, only with the user\u2019s face, and imitate the moves instructed by the user.
Over the five days of the event, more than 10,000 people were buying and more than 2,100 Coca-Cola bottles were sold at a single location, with more than 2,250 visitors participating in the interactive augmented reality campaign. This is still the biggest event of this kind in India ever to be held.
\nWhen augmented reality began to develop and grow rapidly, as you probably know, Google constructed a special type of glasses used for these purposes. They look like ordinary glasses, they are easy to pack, they don\u2019t take up much space, and they have transparent lenses. Among other things, they can be used to take photos or record videos.
\nYou can use also them as a navigation device. They will give you directions to the
\nnearest cafe, bring you to the restaurant you\u2019re looking for, show you which parts of the city are crowded, and even get you information or answers without any fuss at all \u2013 you just need to turn them on, put them on, and talk to them. They can also send text messages for you! Despite all this, their launch \u2013 scheduled for 2014 \u2013 had to be postponed because of a lot of criticism. Getting distracted was one. In West Virginia, USA, there was a bill to prohibit their use while driving.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-163889822.jpg\")
All this sounds really spectacular. It sounds like the sky\u2019s the limit now. But let\u2019s have a quick rundown of their weak spots and limitations. Of course, there is the issue of safety, which should always come first. Especially if we take into account using augmented reality while driving or walking around city streets (we\u2019re talking about Google Glass here). One could easily drift. Displaying a large number of images in the user\u2019s field of vision during driving, for example, can have serious consequences.
A report published in April 2016, compiled by the United States\u2019 advanced technology risk management department, says that hackers represent another threat because they can make an app that they can use to access the augmented reality platform and practically \u201cinsert\u201d objects / destinations/ locations/people that do not actually exist. Or, they could connect to your platform and completely change its audio-visual aspects.
\n\n
As a result, privacy is not guaranteed. Of course, experts in this field are diligently and strenuously monitoring the development of this \u2013 you probably agree \u2013 very high-tech branch, so, fortunately, there are solutions for most off-script situations. One of the drawbacks is certainly the price. Google Glass, which we have discussed here, can cost up to a staggering 2,000 euros. In the context of event planning, this can be a serious budget item, especially if your event is intended for a larger number of participants.
\nThe post How to Use Augmented Reality at Your Event appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "If you have never heard of the term Augmented Reality until now, know that you\u2019re most likely to start coming across it more and more in the near future.\nAugmented Reality (AR) could be loosely defined as an altered or expanded reality. In fact, a more precise explanation would be that it represents the real world, only expanded with computer data and / or objects \u2013 sounds and / or graphics.\u00a0Actually, you\u2019ve already seen this kind of reality countless times, you just may not have known that was it. It is used in art, gaming, architecture, everyday life, industrial design, medicine, navigation, auto industry, archeology… And television! Every time you\u2019re watching the weather forecast you can see this expanded reality \u2013 those maps showing the weather conditions behind the anchors while they talk is exactly that.\nAR vs. VR\nIt should not be confused with virtual reality because these are two completely different things that have \u201creality\u201d as merely a common denominator. The first difference is that virtual reality transports you into a whole new world that does not have to match the environment you are in at the time \u2013 you can be sitting in the office, for example, and be \u201cteleported\u201d to a desert, museum, concert…\n\nAnother also important difference is that the world of virtual reality requires the so-called headset or googles. This makes it a fully digital experience that mimics and imitates situations from the real world (you can find out more about virtual reality in this text). AR or augmented reality, as the name suggests, only supplements reality as it exists with graphics, audio, and the like, and for you to see it you don\u2019t need VR glasses or headset\u2014 all you need is an app on your mobile phone or some other smart device. For example, Pok\u00e9mon is a great example of using augmented reality, and we might say that the game has brought augmented reality (AR) to the masses.\n\nAugmented reality at events is very common today. Especially for promotional and marketing purposes, as well as for boosting interest and engaging participants. It\u2019s very popular at trade shows, especially when there\u2019s limited space.\nLet\u2019s take car shows for example, where visitors are many and exhibitors are limited by space, while \u2013 naturally – they want to present as many of their new\u00a0vehicles as possible to the audience. This is where creative use of augmented reality enters. Combining it with tablets and an app that was specially designed for the occasion, Volkswagen prepared an unforgettable experience for its audience. What did they do? They set up a printed catalog of the brand\u2019s models in front of the visitors. All they needed to do is bring any smart device closer to a car in the catalog to see that or another model revealed before their eyes. It looked as if the car was floating above the catalog. The zoom-in option would make the vehicle reach its real-life size, and the visitors could see every exterior or interior detail or even check out the car in every available color.\nIn 2013, IKEA did something similar. While sifting through the brand\u2019s portfolio, the customers were able to see the products in 3D. In fact, the Swedish company went a step further. Using a dedicated app that they installed on their smart devices, the users were able to go home and check out if, for example, a sofa would match the rest of the room or how it would look in different spots.\nOne of the best known automotive companies, BMW, provides a special kind of help to drivers in its new cars that is based on augmented reality \u2013 the so-called heads-up display. As you drive, this special display on the vehicle\u2019s windshield shows the speed, speed limits, traffics jams, navigation, and so on \u2013 depending on what kind of information you need at the moment.\nAt the end of December 2014, Coca-Cola held its first event in India based on augmented reality titled “Share More Happiness” at a shopping mall. Using a free app, anyone who downloaded it could turn on the camera\u2019s selfie mode on their\nmobile phone. A big display set up in front of them would reveal Santa, only with the user\u2019s face, and imitate the moves instructed by the user.\nOver the five days of the event, more than 10,000 people were buying and more than 2,100 Coca-Cola bottles were sold at a single location, with more than 2,250 visitors participating in the interactive augmented reality campaign. This is still the biggest event of this kind in India ever to be held.\nWhen augmented reality began to develop and grow rapidly, as you probably know, Google constructed a special type of glasses used for these purposes. They look like ordinary glasses, they are easy to pack, they don\u2019t take up much space, and they have transparent lenses. Among other things, they can be used to take photos or record videos.\nYou can use also them as a navigation device. They will give you directions to the\nnearest cafe, bring you to the restaurant you\u2019re looking for, show you which parts of the city are crowded, and even get you information or answers without any fuss at all \u2013 you just need to turn them on, put them on, and talk to them. They can also send text messages for you! Despite all this, their launch \u2013 scheduled for 2014 \u2013 had to be postponed because of a lot of criticism. Getting distracted was one. In West Virginia, USA, there was a bill to prohibit their use while driving.\nAll this sounds really spectacular. It sounds like the sky\u2019s the limit now. But let\u2019s have a quick rundown of their weak spots and limitations. Of course, there is the issue of safety, which should always come first. Especially if we take into account using augmented reality while driving or walking around city streets (we\u2019re talking about Google Glass here). One could easily drift. Displaying a large number of images in the user\u2019s field of vision during driving, for example, can have serious consequences.\n\nA report published in April 2016, compiled by the United States\u2019 advanced technology risk management department, says that hackers represent another threat because they can make an app that they can use to access the augmented reality platform and practically \u201cinsert\u201d objects / destinations/ locations/people that do not actually exist. Or, they could connect to your platform and completely change its audio-visual aspects.\n \nAs a result, privacy is not guaranteed. Of course, experts in this field are diligently and strenuously monitoring the development of this \u2013 you probably agree \u2013 very high-tech branch, so, fortunately, there are solutions for most off-script situations. One of the drawbacks is certainly the price. Google Glass, which we have discussed here, can cost up to a staggering 2,000 euros. In the context of event planning, this can be a serious budget item, especially if your event is intended for a larger number of participants.\n\nThe post How to Use Augmented Reality at Your Event appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-11-23T13:36:53+01:00", "date_modified": "2017-12-13T11:44:57+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-23.jpg", "tags": [ "augmented reality", "bmw", "event oranization", "Hot topics", "MUST READ" ] }, { "id": "https://www.seebtm.com/en/augmented-reality/", "url": "https://www.seebtm.com/en/augmented-reality/", "title": "Augmented reality", "content_html": "An augmented reality system generates\u00a0a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that\u00a0augments the scene with additional information.
\nThe goal of augmented reality is to create a system in which the user cannot tell the difference\u00a0between the real world and the virtual augmentation of it. Today Augmented Reality is used in entertainment, military training, engineering\u00a0design, robotics, manufacturing and other industries.
\nThe post Augmented reality appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Augmented reality is a type of virtual reality that aims to duplicate the world\u2019s environment in a computer.\nAn augmented reality system generates\u00a0a composite view for the user that is the combination of the real scene viewed by the user and a virtual scene generated by the computer that\u00a0augments the scene with additional information.\nThe goal of augmented reality is to create a system in which the user cannot tell the difference\u00a0between the real world and the virtual augmentation of it. Today Augmented Reality is used in entertainment, military training, engineering\u00a0design, robotics, manufacturing and other industries.\nThe post Augmented reality appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-05-20T16:38:01+02:00", "date_modified": "2017-03-22T09:36:07+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "tags": [ "augmented reality", "Term Dictionary" ] } ] }