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    "title": "SEE Business travel &amp; meetings magazine",
    "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope",
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        {
            "id": "https://www.seebtm.com/en/ambidexterity-equally-important-for-individuals-as-it-is-for-companies/",
            "url": "https://www.seebtm.com/en/ambidexterity-equally-important-for-individuals-as-it-is-for-companies/",
            "title": "Ambidexterity \u2013 Equally Important for Individuals as It Is for Companies",
            "content_html": "<h1>Why companies, although led by the idea that \u201cthe only constant is change\u201d, still fail to strategically pursue innovation? The reason is simple \u2013 because it is hard and one\u2019s mind gives in. Therefore, for companies to innovate it is necessary for employees to understand their own brain (regardless whether it is top management or talents).</h1>\n<p>We (even as managers) are not designed for innovation. Our mind makes mistakes and it resists focusing on questioning, redefining and creating. But the good thing is that our mind can be tricked once you understand the principles behind it. The key is to understand ambidexterity at the level of an individual. There it refers to one\u2019s ability to balance convergent and divergent thinking. With convergent thinking we make choices, while with divergent thinking we create choices. Different choices and problems require different types of thinking. The process that allows us to shift (or balance) between these two types of thinking is, what prof. Laureiro Martinez from ETH Zurich named \u201ccognitive flexibility\u201d.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin.jpg\"><img class=\"alignnone size-full wp-image-35534\" src=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin.jpg\" alt=\"\" width=\"1021\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin.jpg 1021w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin-300x176.jpg 300w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin-768x451.jpg 768w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin-696x409.jpg 696w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin-715x420.jpg 715w\" sizes=\"(max-width: 1021px) 100vw, 1021px\" /></a></p>\n<p>When faced with problems, we can flexibly change our way of thinking or our point of view. It gives us the ability to break conventional rules of thinking, adopt new strategies or build novel combinations of stored knowledge. Convergent thinking is related to exploitation while divergent can be associated to exploration capabilities. In business context, exploitation refers to optimization and usage of existing business capacities, while exploration refers to creation of new value that lies in opportunities both inside and outside the company. The issue is that problems, tasks and decisions related with exploration on one side, and exploitation on the other, are not the same. Whether it`s about exploration or exploitation, key is to adapt our thinking processes by identifying problem components and reflecting upon them.</p>\n<p><a href=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin.jpg\"><img class=\"alignnone size-full wp-image-35535\" src=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin.jpg 800w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-300x225.jpg 300w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-768x576.jpg 768w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-80x60.jpg 80w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-265x198.jpg 265w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-696x522.jpg 696w, https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin-560x420.jpg 560w\" sizes=\"(max-width: 800px) 100vw, 800px\" /></a></p>\n<p>For individuals, focusing on exploitation is never a problem \u2013 as it is our \u201cnatural\u201d mode of thinking. On the other hand, exploration should focus on a structured approach to identifying and challenging underlying principles, which in return require significant brain resources (as it is \u201cunnatural\u201d). Each type of thinking, has its challenges but switching between them with recognition and reflection on the right timing to switch, allows us to embrace all the potential of ambidexterity and the opportunity for a company to strategically pursue innovation.</p>\n<p>For more information visit: <em><strong><a href=\"http://innovation-institute.eu/\">www.innovation-institute.eu</a></strong></em></p>\n<p>The post <a rel=\"nofollow\" href=\"https://www.seebtm.com/en/ambidexterity-equally-important-for-individuals-as-it-is-for-companies/\">Ambidexterity &#8211; Equally Important for Individuals as It Is for Companies</a> appeared first on <a rel=\"nofollow\" href=\"https://www.seebtm.com/en\">SEE Business travel &amp; meetings magazine</a>.</p>\n",
            "content_text": "Why companies, although led by the idea that \u201cthe only constant is change\u201d, still fail to strategically pursue innovation? The reason is simple \u2013 because it is hard and one\u2019s mind gives in. Therefore, for companies to innovate it is necessary for employees to understand their own brain (regardless whether it is top management or talents).\nWe (even as managers) are not designed for innovation. Our mind makes mistakes and it resists focusing on questioning, redefining and creating. But the good thing is that our mind can be tricked once you understand the principles behind it. The key is to understand ambidexterity at the level of an individual. There it refers to one\u2019s ability to balance convergent and divergent thinking. With convergent thinking we make choices, while with divergent thinking we create choices. Different choices and problems require different types of thinking. The process that allows us to shift (or balance) between these two types of thinking is, what prof. Laureiro Martinez from ETH Zurich named \u201ccognitive flexibility\u201d.\n\nWhen faced with problems, we can flexibly change our way of thinking or our point of view. It gives us the ability to break conventional rules of thinking, adopt new strategies or build novel combinations of stored knowledge. Convergent thinking is related to exploitation while divergent can be associated to exploration capabilities. In business context, exploitation refers to optimization and usage of existing business capacities, while exploration refers to creation of new value that lies in opportunities both inside and outside the company. The issue is that problems, tasks and decisions related with exploration on one side, and exploitation on the other, are not the same. Whether it`s about exploration or exploitation, key is to adapt our thinking processes by identifying problem components and reflecting upon them.\n\nFor individuals, focusing on exploitation is never a problem \u2013 as it is our \u201cnatural\u201d mode of thinking. On the other hand, exploration should focus on a structured approach to identifying and challenging underlying principles, which in return require significant brain resources (as it is \u201cunnatural\u201d). Each type of thinking, has its challenges but switching between them with recognition and reflection on the right timing to switch, allows us to embrace all the potential of ambidexterity and the opportunity for a company to strategically pursue innovation.\nFor more information visit: www.innovation-institute.eu\nThe post Ambidexterity &#8211; Equally Important for Individuals as It Is for Companies appeared first on SEE Business travel &amp; meetings magazine.",
            "date_published": "2018-08-08T12:18:15+02:00",
            "date_modified": "2018-08-08T12:18:15+02:00",
            "author": {
                "name": "Milica Novak",
                "url": "https://www.seebtm.com/en/author/milicanovak/",
                "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg"
            },
            "image": "https://www.seebtm.com/wp-content/uploads/naslovna-54.jpg",
            "tags": [
                "ambitexterity",
                "Innovation Institute",
                "zagreb",
                "Trends"
            ]
        }
    ]
}