![\"Best](\"https://www.seebtm.com/wp-content/uploads/Best-service.jpg\" "\\"Best")
Just \u201cgood service\u201d isn\u2019t enough anymore. Good service simply means that you will do what you promised to do, in the way you promised to do it, and under the terms, within the time frames, and for the price that you agreed to.Just \u201cgood service\u201d isn\u2019t enough anymore. Good service simply means that you will do what you promised to do, in the way you promised to do it, and under the terms, within the time frames, and for the price that you agreed to.
Besides this, the service has to provide something that\u2019s not expected and that can be achieved through details, additional perks, things that don\u2019t have to be pricey for the service provider but can create additional value.
\nThe details are what makes the difference and lets the buyer know that we appreciate his trust.
\nGive your buyers more than they expect. If you do that, they will keep coming back. Give them what they want \u2013 and a little extra. Make them feel appreciated. Pull out the good but don\u2019t forget to learn from your mistakes. Stand behind everything you do. Sometimes a simple apology is enough to make an awkward situation better.
\nOne thing to keep in mind is that client satisfaction has to do with emotions rather than being based on proof and facts. Actually, both aspects are important and will affect a client\u2019s general impression. Needless to say, that ratio of rational versus emotional depends on the type of service or product offered.
\nFor instance, where medication is concerned, we will be more impressed by evidence that a certain type of medicine is suitable and will heal an ailment, whereas in the choice of a beauty product we will often be drawn by the appearance of its packaging or by the advertisement telling us things about it that we want to believe.
\n![\"A](\"https://www.seebtm.com/wp-content/uploads/A-satisfied-client-a-companys-greatest-succes.jpg\" "\\"A")
When we speak of satisfaction with any service, the vital factors are of an emotional and personal nature and require a psychological, individual approach to the clients that will satisfy their needs and, obviously, their ego.
\nWhy is client satisfaction important?
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client remains loyal to the company
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client gets more attached to the company
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client recommends the company\u2019s products or services to others
\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client is less sensitive to price changes
\nNow that we have established that client satisfaction is vital in any business, how will we determine whether our clients are satisfied? Much better than engaging the services of an astrologer or spending hours brainstorming with coworkers is simply to ask them.
\nWe can do that face to face, by phone, e-mail, or by sending questionnaires about client satisfaction. Of course, we should take care never to spam them and to always inquire whether they have time and whether they are willing to answer a few questions about how satisfied they are with a certain service received or product they have purchased.
\n![\"Have](\"https://www.seebtm.com/wp-content/uploads/Have-goals-make-efforts-get-results-feel-good.jpg\" "\\"Have")
The best time to inquire about client satisfaction is when the client\u2019s impressions are still fresh. A questionnaire coming long after the event will garner less precise answers, less interest from the person being asked, and there is the added risk the client might confuse us with another company.
The most important aspect of doing a survey on client satisfaction is what we are going to do with the results of the survey and with the answers that we get.
\nThe actual act of inquiring into client satisfaction has a positive psychological effect on buyers.
\nWe are sending them the message that they are important to us, that we value their experience, opinion, and feelings.
\nAlways be ready to accept criticism and to steer it in a positive direction.
\nIf we inquire about our clients\u2019 satisfaction and then do nothing to resolve any misunderstandings, fail to act upon their suggestions, or to address their dissatisfaction, we will lose credibility, our positive professional image, and the clients\u2019 favor.
\n![\"80/20](\"https://www.seebtm.com/wp-content/uploads/80-20-thinking.jpg\" "\\"80/20")
We certainly don\u2019t want to create the impression that we are all talk and no action as politicians in election campaigns.
\nThe 80/20 Principle
\nAccording to this principle, there is an inherent imbalance between input and output, cause and effect, effort and results. It\u2019s a theory saying that you can achieve 80% results by putting in 20% effort. Only a few things are important, the rest are not. The Harvard Business Review showed this principle in practice:
\nCompanies could increase their profit by at least 25% just by reducing the dissatisfaction of their clients by 5%.
\nM.M.
\n
The post A Satisfied Client \u2013 A Company\u2019s Greatest Success appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Just \u201cgood service\u201d isn\u2019t enough anymore. Good service simply means that you will do what you promised to do, in the way you promised to do it, and under the terms, within the time frames, and for the price that you agreed to.\nBesides this, the service has to provide something that\u2019s not expected and that can be achieved through details, additional perks, things that don\u2019t have to be pricey for the service provider but can create additional value.\nThe details are what makes the difference and lets the buyer know that we appreciate his trust.\nGive your buyers more than they expect. If you do that, they will keep coming back. Give them what they want \u2013 and a little extra. Make them feel appreciated. Pull out the good but don\u2019t forget to learn from your mistakes. Stand behind everything you do. Sometimes a simple apology is enough to make an awkward situation better.\nOne thing to keep in mind is that client satisfaction has to do with emotions rather than being based on proof and facts. Actually, both aspects are important and will affect a client\u2019s general impression. Needless to say, that ratio of rational versus emotional depends on the type of service or product offered.\nFor instance, where medication is concerned, we will be more impressed by evidence that a certain type of medicine is suitable and will heal an ailment, whereas in the choice of a beauty product we will often be drawn by the appearance of its packaging or by the advertisement telling us things about it that we want to believe.\nA satisfied client – a company’s greatest succes\nWhen we speak of satisfaction with any service, the vital factors are of an emotional and personal nature and require a psychological, individual approach to the clients that will satisfy their needs and, obviously, their ego.\nWhy is client satisfaction important?\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client remains loyal to the company\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client gets more attached to the company\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client recommends the company\u2019s products or services to others\n–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 The client is less sensitive to price changes\nNow that we have established that client satisfaction is vital in any business, how will we determine whether our clients are satisfied? Much better than engaging the services of an astrologer or spending hours brainstorming with coworkers is simply to ask them.\nWe can do that face to face, by phone, e-mail, or by sending questionnaires about client satisfaction. Of course, we should take care never to spam them and to always inquire whether they have time and whether they are willing to answer a few questions about how satisfied they are with a certain service received or product they have purchased.\nThe best time to inquire about client satisfaction is when the client\u2019s impressions are still fresh. A questionnaire coming long after the event will garner less precise answers, less interest from the person being asked, and there is the added risk the client might confuse us with another company.\nThe most important aspect of doing a survey on client satisfaction is what we are going to do with the results of the survey and with the answers that we get.\nThe actual act of inquiring into client satisfaction has a positive psychological effect on buyers.\nWe are sending them the message that they are important to us, that we value their experience, opinion, and feelings.\nAlways be ready to accept criticism and to steer it in a positive direction.\nIf we inquire about our clients\u2019 satisfaction and then do nothing to resolve any misunderstandings, fail to act upon their suggestions, or to address their dissatisfaction, we will lose credibility, our positive professional image, and the clients\u2019 favor.\n80/20 Thinking\nWe certainly don\u2019t want to create the impression that we are all talk and no action as politicians in election campaigns.\nThe 80/20 Principle\nAccording to this principle, there is an inherent imbalance between input and output, cause and effect, effort and results. It\u2019s a theory saying that you can achieve 80% results by putting in 20% effort. Only a few things are important, the rest are not. The Harvard Business Review showed this principle in practice:\nCompanies could increase their profit by at least 25% just by reducing the dissatisfaction of their clients by 5%.\nM.M.\n\nThe post A Satisfied Client \u2013 A Company\u2019s Greatest Success appeared first on SEE Business travel & meetings magazine.", "date_published": "2012-11-01T12:57:27+01:00", "date_modified": "2015-07-08T12:40:24+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Best-service.jpg", "tags": [ "80/20 Principle", "satisfied client", "Hot topics" ] } ] }