![\"\"](\"https://www.seebtm.com/wp-content/uploads/radisson-red-1.jpg\")
Guests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.
\nRadisson RED
\nThe Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.
\n
This is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).
\nHilton
\nControlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/hilton-2.jpg\")
The app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.
\nvocoTM
\nLast year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:
\nCome on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.
\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.
\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/voco.jpg\")
IHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.
\nJO&JOE
\nAccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/JOJOE.jpg\")
The Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.
\nMeanwhile, in the region….
\nFor an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.
\nCanopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.
\nP.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! ![\"\ud83d\ude42\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/1f642.png\")
In conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.
\nThe post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.\nGuests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.\nRadisson RED\nThe Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.\n\nThis is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).\nHilton\nControlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.\nHilton Innovation Gallery\nThe app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.\nvocoTM\nLast year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:\nCome on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.\n\nIHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.\nJO&JOE\nAccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.\nChambres\nThe Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.\nMeanwhile, in the region….\nFor an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.\nCanopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.\nP.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \nIn conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.\nThe post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-12T12:27:26+02:00", "date_modified": "2019-08-12T12:27:26+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-110.jpg", "tags": [ "experience", "hotels", "ux design", "Experts opinions", "Hot topics", "Hotels and venues", "MUST READ", "Trends", "WHERE AND WHY" ] }, { "id": "https://www.seebtm.com/en/ambidexterity-equally-important-for-individuals-as-it-is-for-companies/", "url": "https://www.seebtm.com/en/ambidexterity-equally-important-for-individuals-as-it-is-for-companies/", "title": "Ambidexterity \u2013 Equally Important for Individuals as It Is for Companies", "content_html": "We (even as managers) are not designed for innovation. Our mind makes mistakes and it resists focusing on questioning, redefining and creating. But the good thing is that our mind can be tricked once you understand the principles behind it. The key is to understand ambidexterity at the level of an individual. There it refers to one\u2019s ability to balance convergent and divergent thinking. With convergent thinking we make choices, while with divergent thinking we create choices. Different choices and problems require different types of thinking. The process that allows us to shift (or balance) between these two types of thinking is, what prof. Laureiro Martinez from ETH Zurich named \u201ccognitive flexibility\u201d.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_1_fin.jpg\")
When faced with problems, we can flexibly change our way of thinking or our point of view. It gives us the ability to break conventional rules of thinking, adopt new strategies or build novel combinations of stored knowledge. Convergent thinking is related to exploitation while divergent can be associated to exploration capabilities. In business context, exploitation refers to optimization and usage of existing business capacities, while exploration refers to creation of new value that lies in opportunities both inside and outside the company. The issue is that problems, tasks and decisions related with exploration on one side, and exploitation on the other, are not the same. Whether it`s about exploration or exploitation, key is to adapt our thinking processes by identifying problem components and reflecting upon them.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/SEEbtm_eng_2_fin.jpg\")
For individuals, focusing on exploitation is never a problem \u2013 as it is our \u201cnatural\u201d mode of thinking. On the other hand, exploration should focus on a structured approach to identifying and challenging underlying principles, which in return require significant brain resources (as it is \u201cunnatural\u201d). Each type of thinking, has its challenges but switching between them with recognition and reflection on the right timing to switch, allows us to embrace all the potential of ambidexterity and the opportunity for a company to strategically pursue innovation.
\nFor more information visit: www.innovation-institute.eu
\nThe post Ambidexterity – Equally Important for Individuals as It Is for Companies appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Why companies, although led by the idea that \u201cthe only constant is change\u201d, still fail to strategically pursue innovation? The reason is simple \u2013 because it is hard and one\u2019s mind gives in. Therefore, for companies to innovate it is necessary for employees to understand their own brain (regardless whether it is top management or talents).\nWe (even as managers) are not designed for innovation. Our mind makes mistakes and it resists focusing on questioning, redefining and creating. But the good thing is that our mind can be tricked once you understand the principles behind it. The key is to understand ambidexterity at the level of an individual. There it refers to one\u2019s ability to balance convergent and divergent thinking. With convergent thinking we make choices, while with divergent thinking we create choices. Different choices and problems require different types of thinking. The process that allows us to shift (or balance) between these two types of thinking is, what prof. Laureiro Martinez from ETH Zurich named \u201ccognitive flexibility\u201d.\n\nWhen faced with problems, we can flexibly change our way of thinking or our point of view. It gives us the ability to break conventional rules of thinking, adopt new strategies or build novel combinations of stored knowledge. Convergent thinking is related to exploitation while divergent can be associated to exploration capabilities. In business context, exploitation refers to optimization and usage of existing business capacities, while exploration refers to creation of new value that lies in opportunities both inside and outside the company. The issue is that problems, tasks and decisions related with exploration on one side, and exploitation on the other, are not the same. Whether it`s about exploration or exploitation, key is to adapt our thinking processes by identifying problem components and reflecting upon them.\n\nFor individuals, focusing on exploitation is never a problem \u2013 as it is our \u201cnatural\u201d mode of thinking. On the other hand, exploration should focus on a structured approach to identifying and challenging underlying principles, which in return require significant brain resources (as it is \u201cunnatural\u201d). Each type of thinking, has its challenges but switching between them with recognition and reflection on the right timing to switch, allows us to embrace all the potential of ambidexterity and the opportunity for a company to strategically pursue innovation.\nFor more information visit: www.innovation-institute.eu\nThe post Ambidexterity – Equally Important for Individuals as It Is for Companies appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-08-08T12:18:15+02:00", "date_modified": "2018-08-08T12:18:15+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-54.jpg", "tags": [ "ambitexterity", "Innovation Institute", "zagreb", "Trends" ] }, { "id": "https://www.seebtm.com/en/how-livestreaming-changed-the-event-industry/", "url": "https://www.seebtm.com/en/how-livestreaming-changed-the-event-industry/", "title": "How Livestreaming Changed the Event Industry", "content_html": "Livestream represents a technology that transmits live content to users via smartphones or computers on the Internet, and the most common formats are audio or video. The thing that is specific to streaming itself is that data is transmitted continuously, which allows the end user to immediately start to listen and/or watch the content in real time. The first live stream in the world came from a garage band called Severe Tire Damage back in 1993. They actually live-streamed of their Xerox PARC performance over the Internet. The first\u00a0 live-streamed baseball game came two years later, on the Real Networks website. However, the first continuous regular streaming is attributed to World magazine, which officially launched the service in 1995, the widely accepted milestone. This magazine was the first to play music online, although not live (-streamed), but instead pre-recorded. This first attempt focused on audio because it does not require so much technical stuff like video does, which was solved by enabling faster connection speeds. Streaming radio is actually a pioneer in the commercial streaming arena.
\nHowever, before that, video streaming also saw its first steps in the 1990s. The first video broadcast (stream) took place in 1996 \u2013 the Tibetan Freedom event. Even US President Bill Clinton used it for events that were taking place in municipalities. Shortly thereafter, when YouTube was launched in 2005, streaming became particularly popular.
\nToday the term live streaming is often used in the wrong context. The best example of this is using YouTube or Netflix, as well as many other commercial streaming sources, which actually represent on-demand streaming. Here users can listen or watch content they pick on their own, while live streaming is possible only at one particular moment, in real time, as the event is happening. In this regard, live streaming is possible only if there are video cameras and microphones at the event.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-182109736.jpg\")
This technology is nowadays widely used in planning myriad events. You must have found yourself some time in a situation where you wanted to go to a concert, but the tickets were sold out; you needed to attend an important meeting, but it was taking place on another
\ncontinent; you were invited to be a speaker on a panel, but you could not get out of work because you had too many things to do. All this is solvable today thanks to the option of live streaming.
A number of event planners turned to this simple and accessible tool in modern-day communication. The reasons are manifold: the event is more appealing because the audience is bigger, it does not require physical presence, and it can be viewed on any smart device (we all have at least one of those ![\"\u263a\"](\"https://s.w.org/images/core/emoji/12.0.0-1/72x72/263a.png\")
) or computer. All you need is an internet connection!
As already mentioned, live streaming, of course, requires video cameras. The new-generation video cameras, the so-called 360 video cameras, allow you to literally be in virtual reality. What distinguishes them from other, older models is the fact that you can see everything that is happening or being done or spoken at the event and feel like you are really there and present. They are placed in the room where the event takes place, and the cameras mounted on all four sides allow the viewers to literally walk around the room and the look around as if they were present, turning their heads to the left or right, up or down. You have to admit this is quite impressive…
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Business-Technology-Internet-177397807.jpg\")
If the cameras are placed in the best possible corner that is available at the time, the viewers have a better overview of the entire event. This means that they actually see as
\nmuch as you allow them. Ideally, this would be the spot with the best view and where all the action takes place. Sometimes this can be the middle of the room, but if your event has several segments that run simultaneously, you can set up a number of cameras that would transmit what is happening in each individual segment. This will allow the viewers to choose which segment of the event they want to watch. However, as much as this may sound appealing (as it undoubtedly is! ), here\u2019s a piece of advice: using multiple cameras requires more video upload, which can hamper access for those who want to watch.
Truth be told, the 360\u00b0 video technology is still a relatively new phenomenon that has only recently started to be used more widely, meaning that these cameras are currently on the expensive side. However, if you do have the funds this can most certainly serve as a great opportunity for event managers to push the envelope when it comes to event planning.
\nOn the other side, the development of technology brought about some light options that are available today \u2013 cheaper ways to watch an event, listen to a speech, or feel the mood in real time, so we have to mention here Facebook\u2019s relatively new LIVE feature. This feature enables you to use the camera on your smartphone to live-stream conferences, promotions, and the like, the mood or key moments at an event.
![\"\"](\"https://www.seebtm.com/wp-content/uploads/Founders-Fight-club-conference-live-stage-conference-on-exhibition-Cebit-2017-in-Hannover-Messe-Germany.jpg\")
Other cheaper livestreaming option is Instagram Live video that is released at the end of November last year. This is part of Instagram Stories, launched in August 2016 and today
\nis daily used by 100 milion people. The thing with Instagram Live video is that is only possible in real time. So, when broadcasting is over, it is not possible to replay it again. Using live streaming on social networks has become part of marketing strategies in big companies.
\nWant to know why? One of the thing is that Live option is very often used in communication with target groups now days. It is a great tool to invite and engage the audience in interaction. By companies deciding to do this, they are making and establishing very bold and strong relationships with the consumers making them feel they are on disposal all the
\ntime for them.
All things considered, the modern day users and participants in events expect to have all information and options available online, and at least part of the content via live stream. And this trend will only grow bigger in the future.
\nThe post How Livestreaming Changed the Event Industry appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "The streaming technology is much older than we think it is. Back in 1920, the first streaming platform \u2013 Muzak \u2013 was used with similar audio systems for continuous music playback, long before computers were even invented. But today live broadcast is primarily associated with Internet use.\nLivestream represents a technology that transmits live content to users via smartphones or computers on the Internet, and the most common formats are audio or video. The thing that is specific to streaming itself is that data is transmitted continuously, which allows the end user to immediately start to listen and/or watch the content in real time. The first live stream in the world came from a garage band called Severe Tire Damage back in 1993. They actually live-streamed of their Xerox PARC performance over the Internet. The first\u00a0 live-streamed baseball game came two years later, on the Real Networks website. However, the first continuous regular streaming is attributed to World magazine, which officially launched the service in 1995, the widely accepted milestone. This magazine was the first to play music online, although not live (-streamed), but instead pre-recorded. This first attempt focused on audio because it does not require so much technical stuff like video does, which was solved by enabling faster connection speeds. Streaming radio is actually a pioneer in the commercial streaming arena.\nHowever, before that, video streaming also saw its first steps in the 1990s. The first video broadcast (stream) took place in 1996 \u2013 the Tibetan Freedom event. Even US President Bill Clinton used it for events that were taking place in municipalities. Shortly thereafter, when YouTube was launched in 2005, streaming became particularly popular.\nToday the term live streaming is often used in the wrong context. The best example of this is using YouTube or Netflix, as well as many other commercial streaming sources, which actually represent on-demand streaming. Here users can listen or watch content they pick on their own, while live streaming is possible only at one particular moment, in real time, as the event is happening. In this regard, live streaming is possible only if there are video cameras and microphones at the event.\nThis technology is nowadays widely used in planning myriad events. You must have found yourself some time in a situation where you wanted to go to a concert, but the tickets were sold out; you needed to attend an important meeting, but it was taking place on another\ncontinent; you were invited to be a speaker on a panel, but you could not get out of work because you had too many things to do. All this is solvable today thanks to the option of live streaming.\nA number of event planners turned to this simple and accessible tool in modern-day communication. The reasons are manifold: the event is more appealing because the audience is bigger, it does not require physical presence, and it can be viewed on any smart device (we all have at least one of those ) or computer. All you need is an internet connection!\nAs already mentioned, live streaming, of course, requires video cameras. The new-generation video cameras, the so-called 360 video cameras, allow you to literally be in virtual reality. What distinguishes them from other, older models is the fact that you can see everything that is happening or being done or spoken at the event and feel like you are really there and present. They are placed in the room where the event takes place, and the cameras mounted on all four sides allow the viewers to literally walk around the room and the look around as if they were present, turning their heads to the left or right, up or down. You have to admit this is quite impressive…\nIf the cameras are placed in the best possible corner that is available at the time, the viewers have a better overview of the entire event. This means that they actually see as\nmuch as you allow them. Ideally, this would be the spot with the best view and where all the action takes place. Sometimes this can be the middle of the room, but if your event has several segments that run simultaneously, you can set up a number of cameras that would transmit what is happening in each individual segment. This will allow the viewers to choose which segment of the event they want to watch. However, as much as this may sound appealing (as it undoubtedly is! ), here\u2019s a piece of advice: using multiple cameras requires more video upload, which can hamper access for those who want to watch.\nTruth be told, the 360\u00b0 video technology is still a relatively new phenomenon that has only recently started to be used more widely, meaning that these cameras are currently on the expensive side. However, if you do have the funds this can most certainly serve as a great opportunity for event managers to push the envelope when it comes to event planning.\nOn the other side, the development of technology brought about some light options that are available today \u2013 cheaper ways to watch an event, listen to a speech, or feel the mood in real time, so we have to mention here Facebook\u2019s relatively new LIVE feature. This feature enables you to use the camera on your smartphone to live-stream conferences, promotions, and the like, the mood or key moments at an event.\nFounders Fight club conference, live stage conference on exhibition Cebit 2017 in Hannover Messe, Germany\nOther cheaper livestreaming option is Instagram Live video that is released at the end of November last year. This is part of Instagram Stories, launched in August 2016 and today\nis daily used by 100 milion people. The thing with Instagram Live video is that is only possible in real time. So, when broadcasting is over, it is not possible to replay it again. Using live streaming on social networks has become part of marketing strategies in big companies.\nWant to know why? One of the thing is that Live option is very often used in communication with target groups now days. It is a great tool to invite and engage the audience in interaction. By companies deciding to do this, they are making and establishing very bold and strong relationships with the consumers making them feel they are on disposal all the\ntime for them.\nAll things considered, the modern day users and participants in events expect to have all information and options available online, and at least part of the content via live stream. And this trend will only grow bigger in the future.\nThe post How Livestreaming Changed the Event Industry appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-06-06T10:34:19+02:00", "date_modified": "2017-06-07T11:35:25+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bigstock-Business-Technology-Internet-184204657.jpg", "tags": [ "event industry", "live stream", "Technology", "Trends" ] }, { "id": "https://www.seebtm.com/en/leading-professors-harvard-stanford-fourth-generation-row-apb/", "url": "https://www.seebtm.com/en/leading-professors-harvard-stanford-fourth-generation-row-apb/", "title": "Leading Professors from Harvard and Stanford Fourth Generation in a Row at APB!", "content_html": "That combined with the fact that strategic decision-makers directly influence the company`s future and development puts things in a different perspective.
\nChallenge the Status Quo and Your Way of Thinking
\nThat is why Advanced Program in Business was created. An education program that allows top executives from CEE region to get access to newest global trends and research, to break away from daily routines and to focus on strategic perspectives in order to challenge themselves, their company and their thinking.
\nAPB Lecturers \u2013 Consultants for Google, Facebook, Apple\u2026
\nAPB lecturers are world-leading professors from best global business schools like HARVARD, STANFORD, DUKE, YALE, LONDON BUSINESS SCHOOL, WHARTON and many other. Professors that lecture at APB have some of the most cited papers in the world and are editors of top journals. Apart from their academic achievements, they are strategy consultants to headquarters of some of the biggest global companies like Google, Apple, Facebook, Coca-Cola, IBM, Microsoft, 3M, Cialis and many more.
\n![\"\"](\"https://www.seebtm.com/wp-content/uploads/APB-Slika-4.jpg\")
Innovation, Strategy, Marketing & Sales, HR Management and Finance
\nIn these five areas world\u2019s top professors will provide strategic perspectives on key issues and challenges facing top managers and their companies. Since today\u2019s complex environment calls for multifaceted leaders with a holistic business perspective on areas that drive their companies` performance, APB is a crucial platform that enables knowledge creation and implementation on an instant basis.
\nMeaningful Networking with Likeminded Top Executives from CEE Region
\nLectures include lively discussions, presentations, case studies and team work on solving contemporary business problems where participants engage in meaningful networking that resolves in business proposals, co-operations and partnerships with top managers of regional companies. Diversity of industries allows inflow of different perspectives and knowledge from participants that enable top managers to explore opportunities and find solutions that lie outside their company and knowledgeable areas.
\nChallenge yourself and your company, focus on strategic thinking and explore new opportunities outside your comfort zones.
\nFind out more and apply now at www.apb.rs
\nThe post Leading Professors from Harvard and Stanford Fourth Generation in a Row at APB! appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Global research shows that 96% of top managers don`t spend enough time on strategic thinking and challenging themselves and their company.\nThat combined with the fact that strategic decision-makers directly influence the company`s future and development puts things in a different perspective.\nChallenge the Status Quo and Your Way of Thinking\nThat is why Advanced Program in Business was created. An education program that allows top executives from CEE region to get access to newest global trends and research, to break away from daily routines and to focus on strategic perspectives in order to challenge themselves, their company and their thinking.\nAPB Lecturers \u2013 Consultants for Google, Facebook, Apple\u2026\nAPB lecturers are world-leading professors from best global business schools like HARVARD, STANFORD, DUKE, YALE, LONDON BUSINESS SCHOOL, WHARTON and many other. Professors that lecture at APB have some of the most cited papers in the world and are editors of top journals. Apart from their academic achievements, they are strategy consultants to headquarters of some of the biggest global companies like Google, Apple, Facebook, Coca-Cola, IBM, Microsoft, 3M, Cialis and many more.\n\nInnovation, Strategy, Marketing & Sales, HR Management and Finance\nIn these five areas world\u2019s top professors will provide strategic perspectives on key issues and challenges facing top managers and their companies. Since today\u2019s complex environment calls for multifaceted leaders with a holistic business perspective on areas that drive their companies` performance, APB is a crucial platform that enables knowledge creation and implementation on an instant basis.\nMeaningful Networking with Likeminded Top Executives from CEE Region\nLectures include lively discussions, presentations, case studies and team work on solving contemporary business problems where participants engage in meaningful networking that resolves in business proposals, co-operations and partnerships with top managers of regional companies. Diversity of industries allows inflow of different perspectives and knowledge from participants that enable top managers to explore opportunities and find solutions that lie outside their company and knowledgeable areas.\nChallenge yourself and your company, focus on strategic thinking and explore new opportunities outside your comfort zones.\nFind out more and apply now at www.apb.rs\nThe post Leading Professors from Harvard and Stanford Fourth Generation in a Row at APB! appeared first on SEE Business travel & meetings magazine.", "date_published": "2017-02-22T10:35:05+01:00", "date_modified": "2017-02-22T10:35:05+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/APB-Slika-1.jpg", "tags": [ "Advanced Program in Business", "education", "innovation institute zagreb", "NEWS", "Trends" ] }, { "id": "https://www.seebtm.com/en/curse-success-reason-companies-fail/", "url": "https://www.seebtm.com/en/curse-success-reason-companies-fail/", "title": "Curse of Success \u2013 The Reason Companies Fail", "content_html": "While facing growth and achieving success, companies and managers often introduce more policies, more new ways and means of extracting profits, focus becomes internal, the company loses touch with its customers and suddenly they are faced with markets decreasing.
\nThe moment companies start to \u201cforget\u201d their customers is when they should redefine their strategy and shift focus. How do companies \u201cforget\u201d about their customers?
\nWell, for the same reasons they forget about their \u201cfirst-lines\u201d or education. They follow others,look only at data from their market research and believe they have everything figured out because they are growing and are successful (at the moment).
\u201cCurse of success\u201d\u00a0is the reason why companies fail over and over again. The more a company is successful, greater the confidence and greater the prob\u00adability of failure because they stop questioning and redefining every\u00adthing, human capital development becomes a cost-efficiency machine and innovation becomes a random event caused by luck.
\n\u201cFirst-\u00adlines\u201d are companies`inter\u00adaction points with the customer throughout their customer journey. Companies often perceive \u201cfirst-lines\u201d as commodities, where they should actually be one of the differ\u00adentiation points bringing that added value for every customer. \u00a0It is exactly the same with education. Companies often perceive it as a \u201cnecessary evil\u201d and a commodity, where actually it offers a continu\u00adous possibility to question the world around and look for new opportunities.
\u201cFirst-lines\u201d and education are similar. You have to in\u00advest in them constantly to potentially achieve future benefits from a happy, loyal customer or manager\u00a0that will redefine your business or create innovation.
\nIf you don`t, you`re potentially fac\u00ading negative perception, unsatisfied customers and employees ignoring change, growth and new opportu\u00adnities. Either way, if you ignore them, you`re probably influenced by the magic spell called \u201ccurse of success\u201d. One that makes both big and small companies disappear and rich people poor. Good thing there`s a cure. Look it up at www.innovation-institute.eu.
The post Curse of Success \u2013 The Reason Companies Fail appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Company growth is a wonderful thing. Start-\u00adups developing on a huge scale, established companies penetrating new markets and developing new products while large corporations create significant regional or global impact with what they do best. There is one problem.\nWhile facing growth and achieving success, companies and managers often introduce more policies, more new ways and means of extracting profits, focus becomes internal, the company loses touch with its customers and suddenly they are faced with markets decreasing.\nThe moment companies start to \u201cforget\u201d their customers is when they should redefine their strategy and shift focus. How do companies \u201cforget\u201d about their customers?\nWell, for the same reasons they forget about their \u201cfirst-lines\u201d or education. They follow others,look only at data from their market research and believe they have everything figured out because they are growing and are successful (at the moment).\n\u201cCurse of success\u201d\u00a0is the reason why companies fail over and over again. The more a company is successful, greater the confidence and greater the prob\u00adability of failure because they stop questioning and redefining every\u00adthing, human capital development becomes a cost-efficiency machine and innovation becomes a random event caused by luck.\n\u201cFirst-\u00adlines\u201d are companies`inter\u00adaction points with the customer throughout their customer journey. Companies often perceive \u201cfirst-lines\u201d as commodities, where they should actually be one of the differ\u00adentiation points bringing that added value for every customer. \u00a0It is exactly the same with education. Companies often perceive it as a \u201cnecessary evil\u201d and a commodity, where actually it offers a continu\u00adous possibility to question the world around and look for new opportunities.\n\u201cFirst-lines\u201d and education are similar. You have to in\u00advest in them constantly to potentially achieve future benefits from a happy, loyal customer or manager\u00a0that will redefine your business or create innovation.\nIf you don`t, you`re potentially fac\u00ading negative perception, unsatisfied customers and employees ignoring change, growth and new opportu\u00adnities. Either way, if you ignore them, you`re probably influenced by the magic spell called \u201ccurse of success\u201d. One that makes both big and small companies disappear and rich people poor. Good thing there`s a cure. Look it up at www.innovation-institute.eu.\nThe post Curse of Success \u2013 The Reason Companies Fail appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-11-08T15:00:11+01:00", "date_modified": "2016-11-08T15:00:11+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Slika-4.jpg", "tags": [ "curse of success", "education", "inovation institute", "zagreb", "Trends" ] }, { "id": "https://www.seebtm.com/en/food-truck-trend-events/", "url": "https://www.seebtm.com/en/food-truck-trend-events/", "title": "Food Truck Trend at Events", "content_html": "The precursor of today\u2019s food trucks was the chuckwagon, made in 1866 by Charles Goodnight, a Texas cattle rancher. After the American Civil War, cowhands herded cattle in remote parts of the country and were in need of food stocks that could provide supplies for months at a time. It occurred to Charles to adjust a military wagon to fit the needs of cattle herders. He added a so-called \u201cchuck box\u201d to the back of a wagon, with interior shelving and drawers for storing provisions, and a board which served as cooking surface. The wagon was also stocked with a water barrel and a sling for firewood.
\nIn the 30s, the chuckwagon was followed by food carts selling hotdogs on the streets of cities and large university campuses (Yale, Harvard, Princeton, Cornell), popularly called \u201cdog wagons\u201d. In 1950, the first ice cream carts appeared. This was the start of America\u2019s street food industry, which gradually spread to the rest of the world.
\nFood trucks are a good choice for various types of promotions, presentations, team building activities, and other events, especially those held outdoors.\nToday, food trucks are most commonly associated with pop-up restaurants, temporary diners which typically use social media to notify their clients of their movement and their current location. Pop-up restaurants are popular in the U.S., Australia, and Great Britain.
\nFood trucks are also gaining popularity in event organization. The advantages and possibilities offered by these vehicles in event planning are vast. If, for instance, you are organizing a several-hours-long seminar or lecture at a hotel or some other indoor facility, you can organize lunch in front of the hotel, location and weather permitting. Food and drinks would be prepared in the trucks, providing various means of cooking and creating an outdoor restaurant. Additionally, food trucks allow event organizers the possibility of arranging events outside of hotels and other event facilities, outdoors in natural surroundings or in other locations outside the city.
\nIn this way, participants are offered a concept that is unusual, stimulates interaction, and allows them to leave the meeting room and enjoy an innovative and out of the ordinary way of catering. The event thus gains special significance and becomes something that will stay in the participants\u2019 minds long after other gatherings.
\n![\"Food](\"https://www.seebtm.com/wp-content/uploads/Food-Truck-1.jpg\")
Food trucks are a good choice for various types of promotions, presentations, team building activities, and other events, especially those held outdoors. Trucks can be branded and tailored to suit a particular event and/or company. Other advantages of food trucks are their functionality and their equipment for cooking and serving food and drinks.
\nIn the U.S., food trucks are often used for catering at indoor events, when the theme and branding of the event allow it. There are many instances of their use not only for complete catering of events but also for serving ice cream, desert, coffee, beer, etc.
\nIn recent years, food truck festivals have become part of the big city lifestyle concept. While these festivals are not new in America, in Europe they appeared only a few years ago. Food truck festivals garner large numbers of visitors as they are usually free of charge. The food presented and served there can vary widely, from Asian cuisine, to craft beer, ice cream, various deserts, and standard fast food menus. The biggest and most popular festival of this type in Europe is organized in Brussels. It has approximately 100,000 visitors, who come to enjoy culinary skills presented on about 100 food trucks. The festival grounds spread over 3 km in the center of Brussels. This trend is still unknown in Serbia and while beer and coffee festivals are organized regularly, they do not normally involve the use of food trucks.
\nThe post Food Truck Trend at Events appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "A food truck is a large vehicle equipped to cook and sell food. Originating from the United States, the first food trucks are thought to have appeared in the 17th century.\nThe precursor of today\u2019s food trucks was the chuckwagon, made in 1866 by Charles Goodnight, a Texas cattle rancher. After the American Civil War, cowhands herded cattle in remote parts of the country and were in need of food stocks that could provide supplies for months at a time. It occurred to Charles to adjust a military wagon to fit the needs of cattle herders. He added a so-called \u201cchuck box\u201d to the back of a wagon, with interior shelving and drawers for storing provisions, and a board which served as cooking surface. The wagon was also stocked with a water barrel and a sling for firewood.\nIn the 30s, the chuckwagon was followed by food carts selling hotdogs on the streets of cities and large university campuses (Yale, Harvard, Princeton, Cornell), popularly called \u201cdog wagons\u201d. In 1950, the first ice cream carts appeared. This was the start of America\u2019s street food industry, which gradually spread to the rest of the world.\nFood trucks are a good choice for various types of promotions, presentations, team building activities, and other events, especially those held outdoors.\nToday, food trucks are most commonly associated with pop-up restaurants, temporary diners which typically use social media to notify their clients of their movement and their current location. Pop-up restaurants are popular in the U.S., Australia, and Great Britain.\nFood trucks are also gaining popularity in event organization. The advantages and possibilities offered by these vehicles in event planning are vast. If, for instance, you are organizing a several-hours-long seminar or lecture at a hotel or some other indoor facility, you can organize lunch in front of the hotel, location and weather permitting. Food and drinks would be prepared in the trucks, providing various means of cooking and creating an outdoor restaurant. Additionally, food trucks allow event organizers the possibility of arranging events outside of hotels and other event facilities, outdoors in natural surroundings or in other locations outside the city.\nIn this way, participants are offered a concept that is unusual, stimulates interaction, and allows them to leave the meeting room and enjoy an innovative and out of the ordinary way of catering. The event thus gains special significance and becomes something that will stay in the participants\u2019 minds long after other gatherings.\nFood Truck\nFood trucks are a good choice for various types of promotions, presentations, team building activities, and other events, especially those held outdoors. Trucks can be branded and tailored to suit a particular event and/or company. Other advantages of food trucks are their functionality and their equipment for cooking and serving food and drinks.\nIn the U.S., food trucks are often used for catering at indoor events, when the theme and branding of the event allow it. There are many instances of their use not only for complete catering of events but also for serving ice cream, desert, coffee, beer, etc.\nIn recent years, food truck festivals have become part of the big city lifestyle concept. While these festivals are not new in America, in Europe they appeared only a few years ago. Food truck festivals garner large numbers of visitors as they are usually free of charge. The food presented and served there can vary widely, from Asian cuisine, to craft beer, ice cream, various deserts, and standard fast food menus. The biggest and most popular festival of this type in Europe is organized in Brussels. It has approximately 100,000 visitors, who come to enjoy culinary skills presented on about 100 food trucks. The festival grounds spread over 3 km in the center of Brussels. This trend is still unknown in Serbia and while beer and coffee festivals are organized regularly, they do not normally involve the use of food trucks.\nThe post Food Truck Trend at Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2016-06-27T14:19:18+02:00", "date_modified": "2016-06-27T14:37:19+02:00", "author": { "name": "Miroslava Jeremic", "url": "https://www.seebtm.com/en/author/miroslava/", "avatar": "https://www.seebtm.com/wp-content/uploads/Miroslava.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/Food-Truck.jpg", "tags": [ "events", "food truck", "TRENDS", "Trends" ] }, { "id": "https://www.seebtm.com/en/imex-highlights-trends-to-note-in-2016/", "url": "https://www.seebtm.com/en/imex-highlights-trends-to-note-in-2016/", "title": "IMEX highlights trends to note in 2016", "content_html": "[quote_box_center]What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016? Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.[/quote_box_center]
\n1. Personalisation \u2013 is this just the start?
\nCocaCola and Starbucks have already been using it, and McDonalds and British Airways have recently indicated that it is going to be part of their strategy: personalisation, described in December 2015 by leading UK marketing title The Drum as \u201cone of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.\u201d
\nIn 2015, Gartner indicated that personalisation will continue upwards and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.
People like to be treated as individuals and like to be able to tailor how they are treated whether as an employee or as a consumer. Similarly IMEX has extended the options and flexibility of its hosted buyer programme to allow buyers more opportunities to tailor their experience at the show to fulfil their personal needs and interests.
\nTrends by IMEX for 2016
\n1.\u00a0Personalisation
\n2. Data and analytics
\n3. Being human
\n4. Shared economy
\n5. Community
\n6. Asia \u2013 potentially the key growth area
\n2. Data and analytics \u2013 underpinning new marketing strategies
\nData gathering and analytics that drill down into the behavior of the individual and groups are essential to personalisation strategies so, as a corollary of the growth of personalisation, there will be an increased focus on these elements. Digital marketing expert Mark Goddard in Forbes magazine says that in 2016, personalisation \u201cwill rely heavily on data integration and customer segmentation.\u201d Also in Forbes magazine\u2019s marketing predictions for 2016, Fintech expert Kevin Brown says: \u201cMarketing and Data Science will be the new Dynamic Duo.\u201d
\n3. Being human
\nThe continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for face to face contact.
\nSimilarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy avidimpact.com predicts that \u201cBeing Human will return to marketing\u201d because \u2018consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.\u2019
\n![\"New-trends-in-internet-marketing-for-smaller-enterprises\"](\"https://www.seebtm.com/wp-content/uploads/New-trends-in-internet-marketing-for-smaller-enterprises.jpg\")
4. Shared economy \u2013 from consumer travel to the meetings industry
\nPwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers.
\nNext year will see the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.
5. Community \u2013 giving back
\nIn an age when spare time is supposedly under pressure, the drive to contribute and give back, whether it is through volunteering or through schemes such as The Meetings Industry Fund, is a growing trend.
\nIn 2013, one in four adults in the USA (25.4 percent) volunteered through an organization.\u00a0Altogether, 62.6 million Americans volunteered nearly 7.7 billion hours last year.
Based on the Independent Sector’s estimate of the average value of a volunteer hour, the estimated value of this volunteer service is nearly $173 billion.
\nAccording to the UK\u2019s annual Community Life Survey, in 2014-15 \u201cthere was a significant increase in the proportion of people taking part in civic participation at least once a month (5%) compared to 2013-14 (3%)\u201d.
\nIt also reports that in 2014-15, 8% of people participated in employer volunteering, a significant increase compared to 2012-13 (6%). While there seems to be an emphasis in society on \u2018looking after yourself\u2019, it is good to see altruism also increasing as well.
6. Asia \u2013 potentially the key growth area for new meetings destinations and venues.
\nThe importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that \u2018meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.\u2019
\nIn the 2012 IMEX Power of 10 study \u2013 looking at what the next decade holds for the meetings industry \u2013 46% of respondents anticipated growing political and economic influence coming from Asia.
\nThis was evident at IMEX in Frankfurt 2015 where stand space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.
The post IMEX highlights trends to note in 2016 appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "[quote_box_center]What will be the trends and buzzwords in the world of business, in the meetings industry and in our lives in 2016? Here are six ideas and trends identified by the IMEX team that are likely to be more evident and influential next year.[/quote_box_center]\n1. Personalisation \u2013 is this just the start?\nCocaCola and Starbucks have already been using it, and McDonalds and British Airways have recently indicated that it is going to be part of their strategy: personalisation, described in December 2015 by leading UK marketing title The Drum as \u201cone of the hottest topics in the marketing industry today. Consumers today are living seamlessly across different devices and platforms and today expect a highly personalised experience from brands.\u201d\nIn 2015, Gartner indicated that personalisation will continue upwards and reach its plateau in two to five years. This suggests that this flurry of activity is just a prelude to what may develop next year and beyond.\nPeople like to be treated as individuals and like to be able to tailor how they are treated whether as an employee or as a consumer. Similarly IMEX has extended the options and flexibility of its hosted buyer programme to allow buyers more opportunities to tailor their experience at the show to fulfil their personal needs and interests.\nTrends by IMEX for 2016\n1.\u00a0Personalisation\n2. Data and analytics\n3. Being human\n4. Shared economy\n5. Community\n6. Asia \u2013 potentially the key growth area\n2. Data and analytics \u2013 underpinning new marketing strategies\nData gathering and analytics that drill down into the behavior of the individual and groups are essential to personalisation strategies so, as a corollary of the growth of personalisation, there will be an increased focus on these elements. Digital marketing expert Mark Goddard in Forbes magazine says that in 2016, personalisation \u201cwill rely heavily on data integration and customer segmentation.\u201d Also in Forbes magazine\u2019s marketing predictions for 2016, Fintech expert Kevin Brown says: \u201cMarketing and Data Science will be the new Dynamic Duo.\u201d\n3. Being human\nThe continuing growth of the meetings and conference industry in an era when Skype and video conferencing are established reflects the essential importance and need for face to face contact.\nSimilarly, in contrast to the data driven approach, marketing expert Alan Hart, founder of marketing consultancy avidimpact.com predicts that \u201cBeing Human will return to marketing\u201d because \u2018consumers want to be inspired and have meaningful and personal connections with brands to move them to buy products and services.\u2019\n\n4. Shared economy \u2013 from consumer travel to the meetings industry\nPwC predicts that the shared economy globally will grow from a value of $15bn in 2013 to $335bn in 2025. Within the travel sector, from Airbnb to Uber, from Bookalokal to Vizeat, the concept has made enormous inroads among consumers.\nNext year will see the meetings industry discussing more intensively and proactively how it can and should adapt to this trend and use it co-operatively, with first steps to put words into action being seen.\n5. Community \u2013 giving back\nIn an age when spare time is supposedly under pressure, the drive to contribute and give back, whether it is through volunteering or through schemes such as The Meetings Industry Fund, is a growing trend.\nIn 2013, one in four adults in the USA (25.4 percent) volunteered through an organization.\u00a0Altogether, 62.6 million Americans volunteered nearly 7.7 billion hours last year.\nBased on the Independent Sector’s estimate of the average value of a volunteer hour, the estimated value of this volunteer service is nearly $173 billion.\nAccording to the UK\u2019s annual Community Life Survey, in 2014-15 \u201cthere was a significant increase in the proportion of people taking part in civic participation at least once a month (5%) compared to 2013-14 (3%)\u201d.\nIt also reports that in 2014-15, 8% of people participated in employer volunteering, a significant increase compared to 2012-13 (6%). While there seems to be an emphasis in society on \u2018looking after yourself\u2019, it is good to see altruism also increasing as well.\nAt IMEX in Frankfurt 2016, a new education track on the\u00a0topic of shared economy will run throughout the show.\n6. Asia \u2013 potentially the key growth area for new meetings destinations and venues.\nThe importance of this region is endorsed by the latest annual American Express meetings and events industry report which says that \u2018meetings spending is rising globally, led by the Asia Pacific region with 2.1 per cent growth expected.\u2019\nIn the 2012 IMEX Power of 10 study \u2013 looking at what the next decade holds for the meetings industry \u2013 46% of respondents anticipated growing political and economic influence coming from Asia.\nThis was evident at IMEX in Frankfurt 2015 where stand space taken by countries from the Asia Pacific region expanded by 16 percent. Hosted buyer participation from the region has also increased significantly over the past 3 years.\nThe post IMEX highlights trends to note in 2016 appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-12-16T15:25:23+01:00", "date_modified": "2016-12-23T16:07:14+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/IMEX-2016-logo-1.jpg", "tags": [ "imex", "meetings industry", "TRENDS", "trends 2016", "Trends" ] }, { "id": "https://www.seebtm.com/en/south-east-europe-abundance-of-authentic-experience/", "url": "https://www.seebtm.com/en/south-east-europe-abundance-of-authentic-experience/", "title": "South East Europe \u2013 Abundance of authentic experience", "content_html": "[quote_box_center]Is there a demand and the awareness of a demand for the authentic local experiences\u00a0and cultural component in our region? Are such programs offered and what do\u00a0they involve? The answers to these questions as well as suggestions and ideas for some\u00a0new programs and activities are given by #eventprofs from the region of South East\u00a0Europe during a survey organized by SEEbtm magazine during mid 2015.[/quote_box_center]
\nJudging by the answers to questions\u00a0asked during the survey, there is a\u00a0considerable demand (65% in total)\u00a0for local customs and culture, or to\u00a0be more precise \u2013 for the desire to\u00a0taste\u00a0\u201cthe local\u201d.
\nSuch demands are often expressed\u00a0by guests, colleagues, business partners\u00a0and delegations from other\u00a0countries.
\nAlso, they are mostly expressed\u00a0by MICE groups. 25% of participants\u00a0said that they occasionally\u00a0have such demands.
The situation being often black and\u00a0white,\u00a0so were the opinions which\u00a0were\u00a0often opposing. Interestingly\u00a0enough,\u00a0as distinct from the 40% of\u00a0the participants who have this type\u00a0of demands,\u00a0there is an almost equal\u00a0percentage\u00a0(35%) of those who\u00a0hardly ever make this type of demands.
\nWhen travelling as tourists, the participants\u00a0emphasize the desire to experience\u00a0local and cultural offer and\u00a0\u201cget to know the place\u201d this way.\u00a0When travelling for business purposes\u00a0they are usually prevented by tight\u00a0schedules from focusing on local\u00a0activities.
\nThe majority of participants pointed\u00a0out that they do not plan local and\u00a0cultural activities and experiences in\u00a0advance, since they mostly prepare\u00a0them according to the needs and affinities\u00a0of the clients, and depending\u00a0on the situation.
\n![\"bigstock-Carpenter-Working-With-Plane-48345833\"](\"https://www.seebtm.com/wp-content/uploads/bigstock-Carpenter-Working-With-Plane-48345833.jpg\")
On the other hand, 35% of the participants\u00a0stated that they, in advance\u00a0planed the activities such as tours,\u00a0sightseeing trips, dining at local restaurants\u00a0and so on. Around 20% of\u00a0the participants said that they organize\u00a0activities which are then carried out with local agencies that organize\u00a0tours, sightseeing trips, team\u00a0building activities and the like.
\nThe least of the questionees, 8% to\u00a0be more precise, said that they organize\u00a0these activities only when they\u00a0travel for pleasure and when they organize\u00a0the trip on their own.
Activities planned in advance are, for\u00a0example, team building activities,\u00a0such\u00a0as: baking home made cookies,\u00a0barbecues, \u201ccourses\u201d on rakija (home\u00a0made\u00a0brandy), the process of its preparation\u00a0and tasting, quizzes\u00a0\u201cHow\u00a0much do you know about a certain\u00a0destination\u201d\u00a0with symbolic prizes\u00a0\u2013\u00a0symbols of the country, memory\u00a0games\u00a0with memory cards with certain\u00a0symbols printed on them.\u00a0UNESCO heritage sites are also
\npart\u00a0of the demand.
Now we come to the most interesting\u00a0part. We give you the answers to\u00a0the question – what makes a certain\u00a0place/region – specific.\u00a0An interesting cultural or historic\u00a0fact\u00a0and monuments,\u00a0as well as old\u00a0crafts,\u00a0customs and characteristic\u00a0methods\u00a0of food preparation\u2026
\nRead what event professionals from\u00a0the region have selected.
From Serbia\u2026
\nMost of the participants have singled\u00a0out Belgrade, not only as the cultural\u00a0and historical capital of Serbia,\u00a0but also as the most attractive destination\u00a0for visitors. The participants\u00a0have distinguished Savamala as the\u00a0design district, a new part of the city\u00a0which is a meeting point of art, culture,\u00a0history and entertainment.
\nThe foreigners often call it \u2013 the Serbian\u00a0Berlin.
Aside from Belgrade royal palaces\u00a0(Old and New Palace, the Royal Palace,\u00a0the White Palace),\u00a0Princess Ljubica\u2019s\u00a0Residence,\u00a0House of King Peter\u00a0I.\u00a0A great number of foreign tourists\u00a0are interested in visiting the House\u00a0of\u00a0Flowers, as well as the Nikola\u00a0Tesla\u00a0Museum.
\n![\"Princess](\"https://www.seebtm.com/wp-content/uploads/konak-kneginje-ljubice.jpg\")
Some of the survey participants believe\u00a0that the legends of vampires, fairies\u00a0and the evil spirits can be used\u00a0for tourism purposes.
\n[quote_box_right]Talking about old-crafts, event\u00a0professionals who took part\u00a0in the survey, point out the\u00a0old fashioned candy store in\u00a0Gavrila Principa Street, as well\u00a0as the quilt maker in Zemun.[/quote_box_right]
\n\u201cBelgrade has a rich cultural-historical\u00a0offer (heritage from prehistoric\u00a0period,\u00a0Ancient Rome, Middle Ages,\u00a0Ottoman Empire, Austro-Hungarian\u00a0Empire and national heritage as well)\u00a0and the reputation of the phoenixcity.
\nBelgrade is the only capital in Europe\u00a0which is positioned on two rivers\u00a0and has an ornithology haven in the\u00a0very vicinity of the city center.
\nWhat is special about Belgrade is its\u00a0underground city (a very interesting\u00a0project called \u201cBelgrade below the\u00a0surface of Belgrade\u201d) which is insufficiently\u00a0explored and presented to\u00a0the general public (for the past several\u00a0years ,a group of urban archeologists\u00a0gathered around the Center for\u00a0the Urban Development has been\u00a0gradually changing this image of Belgrade\u00a0and trying to use researched\u00a0heritage for the purpose of tourism\u00a0and culture), and the heritage of the\u00a0former Socialist Federal Republic of\u00a0Yugoslavia, the founder of the Non-Aligned Movement (these are two\u00a0new tourism niches which should be\u00a0used).
\n\nThe characteristic of the whole Serbia\u00a0is the \u201cslava\u201d, the tradition involving\u00a0loads of food, and ajvar. Our Serbian\u00a0hedonism is in a way a tourist attraction\u00a0of its own for foreign\u00a0tourists\u201d,\u00a0says Slavica Jovanovic Kubat, European\u00a0Movement in Serbia.
\n![\"Devil\u2019s](\"https://www.seebtm.com/wp-content/uploads/djavolja-varos.jpg\")
Devil\u2019s Town (Djavolja Varos) and Potpecka\u00a0Cave are miracles of nature\u00a0which leave a strong impression.\u00a0Petrovaradin Fortress, the town of\u00a0Sremski\u00a0Karlovci, famous for wine,\u00a0also has the Museum of Beekeeping\u00a0to offer. Fruska Gora Monastery\u00a0Tours\u00a0must not be missed.
\nSerbia offers many top rated wineries.\u00a0Wine tours and tasting local wines\u00a0are certainly an authentic experience.\u00a0Wineries like Aleksandovic, Zvonko\u00a0Bogdan,\u00a0Kovacevic, Sapat, Janko,\u00a0Temet\u00a0are some of the many wineries\u00a0this county has to offer.
\nSmederevo Fortress is the biggest\u00a0plateau\u00a0fortress in Europe, and this\u00a0medieval\u00a0town is surrounded by 25\u00a0towers with over 20 meters in height\u00a0and battlements approximately 10\u00a0meters\u00a0high and 4 meters wide.
When you are in Smederevo you simply\u00a0must visit Obrenovic Villa belonging\u00a0to the royal family Obrenovic,\u00a0which has been open for public visits\u00a0since mid 2015.
\n[quote_box_right]A tip
\nIf you want to feel the pulse of\u00a0a city and the daily rhythm of\u00a0its people you should visit the\u00a0green market![/quote_box_right]
Montenegro…
\nThe participants in the survey from\u00a0Montenegro say that the natural\u00a0beauty of Montenegro, whether it`s\u00a0the Adriatic coast or the mountains\u00a0in the north, are what is specific for\u00a0this country.\u00a0Also, the traditions and the rich history\u00a0make this region recognizable,\u00a0as well as prsuta, kajmak and loza\u00a0which are a must for every tourist.
\nA unique ambiance of the the Bay of\u00a0Kotor and the Old Town Kotor will\u00a0make a lasting impression, whereas\u00a0nearby islands such as Lady of the\u00a0Rock\u00a0(Gospa od Skrpjela), Saint George\u00a0(Sveti Djordje), Lady of Mercy\u00a0(Gospa od Milosti) and Mamula (during\u00a0both World Wars the fort on this\u00a0island served as a prison) each have\u00a0a unique story to tell.
\n![\"Old](\"https://www.seebtm.com/wp-content/uploads/budva-stari-grad.jpg\")
The spirit of the history and the luxurious\u00a0days of the old can also be\u00a0felt in the Palace of King Nikola on\u00a0Cetinje, which has been turned into\u00a0a museum.
\nThe Old Town Budva is reviving a true\u00a0spirit of the seaside with the battlements\u00a0of the old city (you must take\u00a0a walk on the battlements for a real\u00a0experience), parapets, churches of\u00a0St. Ivan and Santa Marija in Punta.
A Citadel in the Old Town Budva is a\u00a0unique place for many events and it\u00a0represents a Mideaval castle rich in\u00a0distinguishing features.
\nIn Croatia\u2026
\nAs for participants from Croatia, they\u00a0emphasize the Adriatic coast as\u00a0the specific feature of Croatia.
\nFor them Istra is the most attractive\u00a0tourist destination, because of its cultural\u00a0heritage, various manifestations\u00a0all year round, as well as local\u00a0cuisine.
\nIt is also a region famous for\u00a0wine, olive oil, tartouffes, fresh fish,\u00a0cheese.\u00a0A glorious Pula Arena, Old Town Rovinj\u00a0and Porec are also some of the authentic destinations.
[quote_box_left]If you want an unforgettable\u00a0view, you should visit National\u00a0Park Lovcen and Njegos Mausoleum.[/quote_box_left]
\nThe fairytale hills of Zagorje, Natural\u00a0Park Medvenica in the vicinity\u00a0of Zagreb are a must for nature lovers.\u00a0Lovers\u00a0of tradition and history\u00a0should\u00a0visit beautiful wooden houses\u00a0of Turopolje,\u00a0as well as some of the\u00a0numerous\u00a0castles (more than 100 in\u00a0Croatia),\u00a0and each one of them has\u00a0a story which will tingle your imagination.
\nFolklore songs and dance are characteristical\u00a0tradition for each country\u00a0in this region, and differ in traditional\u00a0clothing and the dance itself.
![\"City](\"https://www.seebtm.com/wp-content/uploads/HR-rovinj.jpg\" "\\"City")
Omis, a town in the heart of Dalmatia,\u00a0famous for being the home of\u00a0the pirates in the XIII and XIV century
\nhas many interesting traditional\u00a0manifestations and customs.\u00a0Guitar Fest, Dalmatian Klapa Songs\u00a0Festival\u00a0and the Battle of the Pirates\u00a0are some of its interesting events.
From dishes in the local cuisine tourists\u00a0should try \u201czagorske strukle\u201d\u00a0(similar\u00a0to pies with different fillings,\u00a0usually\u00a0it`s cheese), or \u201cgreblica\u201d (which\u00a0is closest to gibanica and proja).
\n\u201cThere are islands in Croatia unknown\u00a0to tourists, and our tourism \u201crepresentatives\u201d\u00a0do not even try to present\u00a0them.
\nVillage tourism could be a \u201chit\u201d in Slavonia,\u00a0and Lika and Gorski kotar could\u00a0attract tourist with their rich cousines\u00a0and mild climate in the sumer\u201d,\u00a0says Rajna Stern.
[quote_box_right]Tourists should see the preparation\u00a0of Soparnik and taste it.\u00a0It is a very simple, but popular\u00a0and tasty\u00a0traditional dish baked\u00a0on the traditional\u00a0plate over\u00a0a stone hearth.[/quote_box_right]
\nMeanwhile, in Bosnia…
\nThe survey participants have described\u00a0Bosnia\u00a0and Herzegovina as the\u00a0country of rich local cuisine and desserts\u00a0which leave a deep impression.
\nThere are characteristic methods of\u00a0preparation of local desserts and barbecue\u00a0with special kinds of meat.\u00a0\u201cVarious cultural (preserved different\u00a0religious and cultural communities)\u00a0and natural (deep canyons and\u00a0high\u00a0mountains\u2026) heritage and the\u00a0traditional hospitality of the people\u00a0are visible especially through customs\u00a0and traditional drinking of coffee.
\nThe writer Miroslav Krleza said: Let\u00a0Ms. Europe forgive me but she has\u00a0no cultural monuments. Inca tribe in\u00a0South America has monuments, Egypt\u00a0has real cultural monuments.
\nLet Ms. Europe forgive me, but only\u00a0Bosnia\u00a0has monuments. Stecke! Tombstones!\u00a0(Medieval tombstones that\u00a0can be find in no other country in\u00a0Europe,\u00a0except Bosnia)\u201d, says Zoran\u00a0Bibanovic,\u00a0Wigwam Travel & Consulting.
What do #eventprofs\u00a0remember from their travels?
\nWhen questioned about the experiences\u00a0from private or business trips,\u00a0most participants said that it was\u00a0the food, that is \u2013 local cuisine.
\nWhether it is the fish stew in Hungary,\u00a0home made cheese in Denmark,\u00a0ice-cream in Italy, wine in France or\u00a0baklava in Turkey, each one on them\u00a0enjoyed local cuisine and flavors of a\u00a0particular country.
\nAlso, they point out the cultural component\u00a0and religion as special, memorable\u00a0experiences which made\u00a0a particular destination even more\u00a0interesting,\u00a0as in Tirana going to the\u00a0local\u00a0witch which \u201cforetells\u201d by looking\u00a0into crystal sugar.
Among the unique experiences and\u00a0memories of a destination, they also\u00a0mention local festivals and manifestations.
\nDuring their travels, each one of them\u00a0had a specific way of experiencing\u00a0different culture, religion and\u00a0traditions,\u00a0but they were unanimous\u00a0when talking about what leaves the\u00a0strongest impression \u2013 the hospitality\u00a0of the local people of each place,\u00a0city or country.
![\"Untitled](\"https://www.seebtm.com/wp-content/uploads/Untitled-21.png\")
The post South East Europe \u2013 Abundance of authentic experience appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "[quote_box_center]Is there a demand and the awareness of a demand for the authentic local experiences\u00a0and cultural component in our region? Are such programs offered and what do\u00a0they involve? The answers to these questions as well as suggestions and ideas for some\u00a0new programs and activities are given by #eventprofs from the region of South East\u00a0Europe during a survey organized by SEEbtm magazine during mid 2015.[/quote_box_center]\nJudging by the answers to questions\u00a0asked during the survey, there is a\u00a0considerable demand (65% in total)\u00a0for local customs and culture, or to\u00a0be more precise \u2013 for the desire to\u00a0taste\u00a0\u201cthe local\u201d.\nAlmost half of the participants in the\u00a0survey, 40 % of them, said that they\u00a0often seek authentic local experiences\u00a0and cultural component.\nSuch demands are often expressed\u00a0by guests, colleagues, business partners\u00a0and delegations from other\u00a0countries.\nAlso, they are mostly expressed\u00a0by MICE groups. 25% of participants\u00a0said that they occasionally\u00a0have such demands.\nThe situation being often black and\u00a0white,\u00a0so were the opinions which\u00a0were\u00a0often opposing. Interestingly\u00a0enough,\u00a0as distinct from the 40% of\u00a0the participants who have this type\u00a0of demands,\u00a0there is an almost equal\u00a0percentage\u00a0(35%) of those who\u00a0hardly ever make this type of demands.\nWhen travelling as tourists, the participants\u00a0emphasize the desire to experience\u00a0local and cultural offer and\u00a0\u201cget to know the place\u201d this way.\u00a0When travelling for business purposes\u00a0they are usually prevented by tight\u00a0schedules from focusing on local\u00a0activities.\nThe majority of participants pointed\u00a0out that they do not plan local and\u00a0cultural activities and experiences in\u00a0advance, since they mostly prepare\u00a0them according to the needs and affinities\u00a0of the clients, and depending\u00a0on the situation.\n\nOn the other hand, 35% of the participants\u00a0stated that they, in advance\u00a0planed the activities such as tours,\u00a0sightseeing trips, dining at local restaurants\u00a0and so on. Around 20% of\u00a0the participants said that they organize\u00a0activities which are then carried out with local agencies that organize\u00a0tours, sightseeing trips, team\u00a0building activities and the like.\nThe least of the questionees, 8% to\u00a0be more precise, said that they organize\u00a0these activities only when they\u00a0travel for pleasure and when they organize\u00a0the trip on their own.\nActivities planned in advance are, for\u00a0example, team building activities,\u00a0such\u00a0as: baking home made cookies,\u00a0barbecues, \u201ccourses\u201d on rakija (home\u00a0made\u00a0brandy), the process of its preparation\u00a0and tasting, quizzes\u00a0\u201cHow\u00a0much do you know about a certain\u00a0destination\u201d\u00a0with symbolic prizes\u00a0\u2013\u00a0symbols of the country, memory\u00a0games\u00a0with memory cards with certain\u00a0symbols printed on them.\u00a0UNESCO heritage sites are also\npart\u00a0of the demand.\nNow we come to the most interesting\u00a0part. We give you the answers to\u00a0the question – what makes a certain\u00a0place/region – specific.\u00a0An interesting cultural or historic\u00a0fact\u00a0and monuments,\u00a0as well as old\u00a0crafts,\u00a0customs and characteristic\u00a0methods\u00a0of food preparation\u2026\nRead what event professionals from\u00a0the region have selected.\nFrom Serbia\u2026\nMost of the participants have singled\u00a0out Belgrade, not only as the cultural\u00a0and historical capital of Serbia,\u00a0but also as the most attractive destination\u00a0for visitors. The participants\u00a0have distinguished Savamala as the\u00a0design district, a new part of the city\u00a0which is a meeting point of art, culture,\u00a0history and entertainment.\nThe foreigners often call it \u2013 the Serbian\u00a0Berlin.\nAside from Belgrade royal palaces\u00a0(Old and New Palace, the Royal Palace,\u00a0the White Palace),\u00a0Princess Ljubica\u2019s\u00a0Residence,\u00a0House of King Peter\u00a0I.\u00a0A great number of foreign tourists\u00a0are interested in visiting the House\u00a0of\u00a0Flowers, as well as the Nikola\u00a0Tesla\u00a0Museum.\nPrincess Ljubica\u2019s Residence\nSome of the survey participants believe\u00a0that the legends of vampires, fairies\u00a0and the evil spirits can be used\u00a0for tourism purposes.\n[quote_box_right]Talking about old-crafts, event\u00a0professionals who took part\u00a0in the survey, point out the\u00a0old fashioned candy store in\u00a0Gavrila Principa Street, as well\u00a0as the quilt maker in Zemun.[/quote_box_right]\n\u201cBelgrade has a rich cultural-historical\u00a0offer (heritage from prehistoric\u00a0period,\u00a0Ancient Rome, Middle Ages,\u00a0Ottoman Empire, Austro-Hungarian\u00a0Empire and national heritage as well)\u00a0and the reputation of the phoenixcity.\nBelgrade is the only capital in Europe\u00a0which is positioned on two rivers\u00a0and has an ornithology haven in the\u00a0very vicinity of the city center.\n\nWhat is special about Belgrade is its\u00a0underground city (a very interesting\u00a0project called \u201cBelgrade below the\u00a0surface of Belgrade\u201d) which is insufficiently\u00a0explored and presented to\u00a0the general public (for the past several\u00a0years ,a group of urban archeologists\u00a0gathered around the Center for\u00a0the Urban Development has been\u00a0gradually changing this image of Belgrade\u00a0and trying to use researched\u00a0heritage for the purpose of tourism\u00a0and culture), and the heritage of the\u00a0former Socialist Federal Republic of\u00a0Yugoslavia, the founder of the Non-Aligned Movement (these are two\u00a0new tourism niches which should be\u00a0used).\n\nThe characteristic of the whole Serbia\u00a0is the \u201cslava\u201d, the tradition involving\u00a0loads of food, and ajvar. Our Serbian\u00a0hedonism is in a way a tourist attraction\u00a0of its own for foreign\u00a0tourists\u201d,\u00a0says Slavica Jovanovic Kubat, European\u00a0Movement in Serbia.\nDevil\u2019s Town (Djavolja Varos)\nDevil\u2019s Town (Djavolja Varos) and Potpecka\u00a0Cave are miracles of nature\u00a0which leave a strong impression.\u00a0Petrovaradin Fortress, the town of\u00a0Sremski\u00a0Karlovci, famous for wine,\u00a0also has the Museum of Beekeeping\u00a0to offer. Fruska Gora Monastery\u00a0Tours\u00a0must not be missed.\nSerbia offers many top rated wineries.\u00a0Wine tours and tasting local wines\u00a0are certainly an authentic experience.\u00a0Wineries like Aleksandovic, Zvonko\u00a0Bogdan,\u00a0Kovacevic, Sapat, Janko,\u00a0Temet\u00a0are some of the many wineries\u00a0this county has to offer.\nSmederevo Fortress is the biggest\u00a0plateau\u00a0fortress in Europe, and this\u00a0medieval\u00a0town is surrounded by 25\u00a0towers with over 20 meters in height\u00a0and battlements approximately 10\u00a0meters\u00a0high and 4 meters wide.\nWhen you are in Smederevo you simply\u00a0must visit Obrenovic Villa belonging\u00a0to the royal family Obrenovic,\u00a0which has been open for public visits\u00a0since mid 2015.\n[quote_box_right]A tip\nIf you want to feel the pulse of\u00a0a city and the daily rhythm of\u00a0its people you should visit the\u00a0green market![/quote_box_right]\nMontenegro…\nThe participants in the survey from\u00a0Montenegro say that the natural\u00a0beauty of Montenegro, whether it`s\u00a0the Adriatic coast or the mountains\u00a0in the north, are what is specific for\u00a0this country.\u00a0Also, the traditions and the rich history\u00a0make this region recognizable,\u00a0as well as prsuta, kajmak and loza\u00a0which are a must for every tourist.\nA unique ambiance of the the Bay of\u00a0Kotor and the Old Town Kotor will\u00a0make a lasting impression, whereas\u00a0nearby islands such as Lady of the\u00a0Rock\u00a0(Gospa od Skrpjela), Saint George\u00a0(Sveti Djordje), Lady of Mercy\u00a0(Gospa od Milosti) and Mamula (during\u00a0both World Wars the fort on this\u00a0island served as a prison) each have\u00a0a unique story to tell.\nOld Town Budva\nThe spirit of the history and the luxurious\u00a0days of the old can also be\u00a0felt in the Palace of King Nikola on\u00a0Cetinje, which has been turned into\u00a0a museum.\nThe Old Town Budva is reviving a true\u00a0spirit of the seaside with the battlements\u00a0of the old city (you must take\u00a0a walk on the battlements for a real\u00a0experience), parapets, churches of\u00a0St. Ivan and Santa Marija in Punta.\nA Citadel in the Old Town Budva is a\u00a0unique place for many events and it\u00a0represents a Mideaval castle rich in\u00a0distinguishing features.\nIn Croatia\u2026\nAs for participants from Croatia, they\u00a0emphasize the Adriatic coast as\u00a0the specific feature of Croatia.\nFor them Istra is the most attractive\u00a0tourist destination, because of its cultural\u00a0heritage, various manifestations\u00a0all year round, as well as local\u00a0cuisine.\nIt is also a region famous for\u00a0wine, olive oil, tartouffes, fresh fish,\u00a0cheese.\u00a0A glorious Pula Arena, Old Town Rovinj\u00a0and Porec are also some of the authentic destinations.\n[quote_box_left]If you want an unforgettable\u00a0view, you should visit National\u00a0Park Lovcen and Njegos Mausoleum.[/quote_box_left]\nThe fairytale hills of Zagorje, Natural\u00a0Park Medvenica in the vicinity\u00a0of Zagreb are a must for nature lovers.\u00a0Lovers\u00a0of tradition and history\u00a0should\u00a0visit beautiful wooden houses\u00a0of Turopolje,\u00a0as well as some of the\u00a0numerous\u00a0castles (more than 100 in\u00a0Croatia),\u00a0and each one of them has\u00a0a story which will tingle your imagination.\nFolklore songs and dance are characteristical\u00a0tradition for each country\u00a0in this region, and differ in traditional\u00a0clothing and the dance itself.\nCity of Rovinj\nOmis, a town in the heart of Dalmatia,\u00a0famous for being the home of\u00a0the pirates in the XIII and XIV century\nhas many interesting traditional\u00a0manifestations and customs.\u00a0Guitar Fest, Dalmatian Klapa Songs\u00a0Festival\u00a0and the Battle of the Pirates\u00a0are some of its interesting events.\nFrom dishes in the local cuisine tourists\u00a0should try \u201czagorske strukle\u201d\u00a0(similar\u00a0to pies with different fillings,\u00a0usually\u00a0it`s cheese), or \u201cgreblica\u201d (which\u00a0is closest to gibanica and proja).\n\u201cThere are islands in Croatia unknown\u00a0to tourists, and our tourism \u201crepresentatives\u201d\u00a0do not even try to present\u00a0them.\nVillage tourism could be a \u201chit\u201d in Slavonia,\u00a0and Lika and Gorski kotar could\u00a0attract tourist with their rich cousines\u00a0and mild climate in the sumer\u201d,\u00a0says Rajna Stern.\n[quote_box_right]Tourists should see the preparation\u00a0of Soparnik and taste it.\u00a0It is a very simple, but popular\u00a0and tasty\u00a0traditional dish baked\u00a0on the traditional\u00a0plate over\u00a0a stone hearth.[/quote_box_right]\nMeanwhile, in Bosnia…\nThe survey participants have described\u00a0Bosnia\u00a0and Herzegovina as the\u00a0country of rich local cuisine and desserts\u00a0which leave a deep impression.\nThere are characteristic methods of\u00a0preparation of local desserts and barbecue\u00a0with special kinds of meat.\u00a0\u201cVarious cultural (preserved different\u00a0religious and cultural communities)\u00a0and natural (deep canyons and\u00a0high\u00a0mountains\u2026) heritage and the\u00a0traditional hospitality of the people\u00a0are visible especially through customs\u00a0and traditional drinking of coffee.\nThe writer Miroslav Krleza said: Let\u00a0Ms. Europe forgive me but she has\u00a0no cultural monuments. Inca tribe in\u00a0South America has monuments, Egypt\u00a0has real cultural monuments.\nLet Ms. Europe forgive me, but only\u00a0Bosnia\u00a0has monuments. Stecke! Tombstones!\u00a0(Medieval tombstones that\u00a0can be find in no other country in\u00a0Europe,\u00a0except Bosnia)\u201d, says Zoran\u00a0Bibanovic,\u00a0Wigwam Travel & Consulting.\nWhat do #eventprofs\u00a0remember from their travels?\nWhen questioned about the experiences\u00a0from private or business trips,\u00a0most participants said that it was\u00a0the food, that is \u2013 local cuisine.\nWhether it is the fish stew in Hungary,\u00a0home made cheese in Denmark,\u00a0ice-cream in Italy, wine in France or\u00a0baklava in Turkey, each one on them\u00a0enjoyed local cuisine and flavors of a\u00a0particular country.\nAlso, they point out the cultural component\u00a0and religion as special, memorable\u00a0experiences which made\u00a0a particular destination even more\u00a0interesting,\u00a0as in Tirana going to the\u00a0local\u00a0witch which \u201cforetells\u201d by looking\u00a0into crystal sugar.\nAmong the unique experiences and\u00a0memories of a destination, they also\u00a0mention local festivals and manifestations.\nDuring their travels, each one of them\u00a0had a specific way of experiencing\u00a0different culture, religion and\u00a0traditions,\u00a0but they were unanimous\u00a0when talking about what leaves the\u00a0strongest impression \u2013 the hospitality\u00a0of the local people of each place,\u00a0city or country.\n\nThe post South East Europe \u2013 Abundance of authentic experience appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-10-27T13:16:25+01:00", "date_modified": "2016-12-29T16:01:31+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/bascarsija-1_mini1.jpg", "tags": [ "authentic experience", "event organization", "eventprofs", "local culture", "local customs", "local dishes", "old crafts", "pick", "the power of local", "tradition", "MUST READ", "RESEARCH", "Trends" ] }, { "id": "https://www.seebtm.com/en/events-in-the-future-with-the-help-of-new-technologies/", "url": "https://www.seebtm.com/en/events-in-the-future-with-the-help-of-new-technologies/", "title": "Events in the future with the help of new technologies", "content_html": "1. Augmented Reality\u00a0Supplier Sourcing
\nVarious augmented reality headsets\u00a0like Oculus Rift are being launched.\u00a0The current focus is on gaming,\u00a0but Azavista predicts that in\u00a0the near future hotels will allow\u00a0planners to view meeting and event\u00a0facilities virtually, just from the\u00a0comfort of their desk or home.
\n2. Setting up your venue\u00a0interactively
\nAzavista presented Leap Motion,\u00a0a device that allows you to control\u00a0a computer in three dimensions
\nwith your natural hand and finger\u00a0movements.
\nAzavista predicts that this technology\u00a0will be used side by side with\u00a0AR head-sets and allow planners\u00a0to create their meeting or event\u00a0set-up in an interactive and virtual\u00a0way.
3. The end of translation booths
\nMicrosoft\u2019s Skype Translator automatically\u00a0translates your voice\u00a0and video calls with real-time translation.\u00a0It\u2019s still in beta version and\u00a0there is vast room for improvement,\u00a0especially regarding the contextualization\u00a0of conversations.
\nNevertheless,\u00a0according to Azavista, in\u00a0the near future we might see this\u00a0technology replacing translation\u00a0booths. Delegates will be able to\u00a0follow any presentation in any language\u00a0just from their smartphones.
\n![\"Self-driving](\"https://www.seebtm.com/wp-content/uploads/self-driving-car1.jpg\")
4. Your future contingency\u00a0plan for rain
\nA new kick starter campaign presented\u00a0the Air Umbrella – a literally\u00a0invisible umbrella which takes advantage\u00a0of airflow and creates shelter\u00a0from the rain. Azavista estimates\u00a0that we might see this technology\u00a0expanding and possibly being using\u00a0for big outdoor events.
\n5. Your personal event chauffeur
\nGoogle, Audi, Mercedes, GM and\u00a0more are all working on Self-driving\u00a0Technology.\u00a0By 2020 these\u00a0vehicles will probably be on the\u00a0road. Azavista predicts that self driving\u00a0cars will be notified automatically\u00a0when a delegate lands\u00a0and be at the pick-up point right\u00a0on time.
\n6. Post Event questionnaires\u00a0with… robots
\nSocial robotics will also find its place\u00a0in the meeting industry. According\u00a0to Azavista, post event questionnaires\u00a0and evaluations might\u00a0be substituted by robots that will\u00a0collect participant feedback on\u00a0the spot. Blabdroids are a good\u00a0example of this trend.
\nAccording to a study endorsed by\u00a0the Massachusetts Institute of Technology,\u00a0people are more likely\u00a0to engage emotionally with artificial\u00a0intelligence than others. The\u00a0robots are intended to be comforting\u00a0and non-judgmental.
![\"Wristify\"](\"https://www.seebtm.com/wp-content/uploads/wristify2.jpg\")
7. A Wearable Thermostat
\nWristify is a bracelet that controls\u00a0your body temperature using thermo-\u00a0electric material and sensors.\u00a0As a future scenario, Azavista can\u00a0see these bracelets being handed\u00a0out to event attendees, thus ensuring\u00a0everyone is 100% comfortable\u00a0and the temperature is according\u00a0to their own personal preferences.
\nThe post Events in the future with the help of new technologies appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Every day technology develops and progresses, and new trends are created. Event\u00a0managers should be familiar with the latest technology, in order to organize events\u00a0that are trendy and managed to meet and exceed the growing expectations of the\u00a0participants. Here are some key technologies and trends for the future of events as\u00a0the company envisions it, by the Ms. Cassandra Michael, Sales and Marketing Manager\u00a0at Azavista.\n1. Augmented Reality\u00a0Supplier Sourcing\nVarious augmented reality headsets\u00a0like Oculus Rift are being launched.\u00a0The current focus is on gaming,\u00a0but Azavista predicts that in\u00a0the near future hotels will allow\u00a0planners to view meeting and event\u00a0facilities virtually, just from the\u00a0comfort of their desk or home.\n2. Setting up your venue\u00a0interactively\nAzavista presented Leap Motion,\u00a0a device that allows you to control\u00a0a computer in three dimensions\nwith your natural hand and finger\u00a0movements.\nAzavista predicts that this technology\u00a0will be used side by side with\u00a0AR head-sets and allow planners\u00a0to create their meeting or event\u00a0set-up in an interactive and virtual\u00a0way.\n3. The end of translation booths\nMicrosoft\u2019s Skype Translator automatically\u00a0translates your voice\u00a0and video calls with real-time translation.\u00a0It\u2019s still in beta version and\u00a0there is vast room for improvement,\u00a0especially regarding the contextualization\u00a0of conversations.\nNevertheless,\u00a0according to Azavista, in\u00a0the near future we might see this\u00a0technology replacing translation\u00a0booths. Delegates will be able to\u00a0follow any presentation in any language\u00a0just from their smartphones.\nSelf-driving Technology\n4. Your future contingency\u00a0plan for rain\nA new kick starter campaign presented\u00a0the Air Umbrella – a literally\u00a0invisible umbrella which takes advantage\u00a0of airflow and creates shelter\u00a0from the rain. Azavista estimates\u00a0that we might see this technology\u00a0expanding and possibly being using\u00a0for big outdoor events.\n5. Your personal event chauffeur\nGoogle, Audi, Mercedes, GM and\u00a0more are all working on Self-driving\u00a0Technology.\u00a0By 2020 these\u00a0vehicles will probably be on the\u00a0road. Azavista predicts that self driving\u00a0cars will be notified automatically\u00a0when a delegate lands\u00a0and be at the pick-up point right\u00a0on time.\n6. Post Event questionnaires\u00a0with… robots\nSocial robotics will also find its place\u00a0in the meeting industry. According\u00a0to Azavista, post event questionnaires\u00a0and evaluations might\u00a0be substituted by robots that will\u00a0collect participant feedback on\u00a0the spot. Blabdroids are a good\u00a0example of this trend.\nAccording to a study endorsed by\u00a0the Massachusetts Institute of Technology,\u00a0people are more likely\u00a0to engage emotionally with artificial\u00a0intelligence than others. The\u00a0robots are intended to be comforting\u00a0and non-judgmental.\nWristify\n7. A Wearable Thermostat\nWristify is a bracelet that controls\u00a0your body temperature using thermo-\u00a0electric material and sensors.\u00a0As a future scenario, Azavista can\u00a0see these bracelets being handed\u00a0out to event attendees, thus ensuring\u00a0everyone is 100% comfortable\u00a0and the temperature is according\u00a0to their own personal preferences.\nAbout Azavista\nAzavista is headquartered in Amsterdam,\u00a0The Netherlands.\u00a0The company has created an integrated\u00a0online event management platform\u00a0especially for the corporate\u00a0planner. Through a wide set of modules\u00a0and functionality, users can handle\u00a0everything from event registrations,\u00a0email marketing, participant\u00a0management, budgeting, supplier\u00a0procurement and more.\n At Azavista, they have taken into account\u00a0the pain points of the modern\u00a0event manager and created a tool\u00a0that provides planners with all the\u00a0essentials to more efficiently handle\u00a0their meetings and events.\nThe post Events in the future with the help of new technologies appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-07-21T15:15:20+02:00", "date_modified": "2017-12-18T13:33:44+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/LeapMotion.jpg", "tags": [ "Air Umbrella", "azavista", "event organizers", "new technologies", "Wristify", "Hot topics", "Trends" ] }, { "id": "https://www.seebtm.com/en/top-10-meeting-tech-trends-for-2015-by-iacc/", "url": "https://www.seebtm.com/en/top-10-meeting-tech-trends-for-2015-by-iacc/", "title": "Top 10 Meeting Tech Trends for 2015 by IACC", "content_html": "Mark Cooper, IACC\u2019s CEO, commented, \u201cMeeting Planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting.\u201d
\nCooper continued with, \u201cThe balance between technology and in-person relationships is an interesting one, with a need to attain a balance of the two in order to plan and deliver successful meeting outcomes.\u201d
\n1. Look out, here comes Gen Y, The Millennials!
\n– More fluent in technology, this new generation is addicted to social media, is even more environmentally conscious than their predecessors–the Gen Xers, and has high expectations of connectivity, interactivity, and the ability to influence and engage in dialogue.\u00a0 They know how to seek out free Wi-Fi, and as they enter the workplace and start attending meetings, they expect Wi-Fi to always be free and fast!
\n2. Think Socialising rather than Networking
\n– Socialising at work used to be frowned upon, taking on somewhat negative connotations.\u00a0 But increasingly, socialising is seen as relationship-building and for meetings, conference venues encourage relaxed socialising by providing multi-use spaces for conferees to gather together.\u00a0 It turns out that conferees actually do talk business in these welcoming environments!
\n3. Switch up the Mood!
\n– Meeting rooms have seen radical makeovers in terms of design, colour and creative seating options of late. New developments in technology have allowed venues and organisers to instantly change the look and feel of a meeting room with user controllable LED mood lighting, high-tech furniture groupings and more.
\n4. Geofence Your Conference
\n– Important advances in GPS-based app technology enable planners and venues to now personalise a conferee\u2019s welcome and offer other location-based alert notifications upon arrival.\u00a0 For example, a badge is printed when the delegate enters the geofence (think venue), with notification sent via the app to the badge printing location. Providing useful location information and navigation assistance, the geofence can notify attendees where they are on a map and give guidance on where they wish to go.
\n5. Conference Networking and Information Exchange
\n– Developments in app-based two-way communication means that with user permission, one\u2019s smart phone can easily transmit contact information, social media profiles, specific meeting room access information, meal tracking, food preferences, and much more. Communication between attendees can be enhanced with notifications, pictures and other information about who is nearby.
\nConsider the value of automated demonstrations (videos, etc.) for exhibitor products that meeting groups can offer their sponsors as a marketing enhancement. \u00a0Instant and targeted contact is king today; new technologies and applications that help foster participant engagement and social interaction will grow in popularity and usage.
\n6. The Sky\u2019s the Limit…For Now!\u00a0
\n– We have seen a dramatic rise in the use of drones in extreme sports — and now conference organisers are using this affordable technology to capture creative event photos and map out the venue for GPS integrated conferences. \u00a0What will \u201ctomorrow\u2019s\u201d technology bring to outpace the functionality of drones!
\n7. The Days of the Cable are Numbered
\n– Just when venues think their under-counter box of chargers is current and complete, technology moves on and we get closer to a single standard for wireless charging technology, after years of competing standards. Currently pushing for a single standard, QI Consortium boasts wireless charging points in 3,000 hotels.
\nWith large scale furniture makers such as IKEA installing standardised wireless charging into tables and desks they sell, the writing is on the wall for meeting venues to incorporate wireless charging points into bar tops, meeting room tables and guestrooms.
\nThey better do so this year, as 2015 is sizing up to be the year the hospitality industry finally took standardising wireless charging technology and its availability seriously!
\n8. Meet your Virtual Colleague
\n– There are times when its just not possible to get everybody in the same place at the same time.\u00a0 Conference venues understand this and are making the virtual attendee experience much better.\u00a0 How?
\nVenues are developing meeting rooms with multiple ceiling-mounted microphones, high-bandwidth connectivity and advanced software solutions to provide seamless integration into the meeting for virtual attendees, faculty and guest speakers. Additionally, there is an increase in clients wanting to capture video to send to another physical location, where a second group of participants are gathered.
\n9. Conference Venues Welcome Streetview Technology
\n– The trend toward part-time meeting planners who are NOT full-time professional planners but may be an executive assistant, marketing coordinator, human resource professional or department head, is on\u00a0 the increase.
\nToday’s meeting planner, therefore, expects and requires more from their venue partners, in terms of evaluating venues\u2019 capabilities to support their meeting or event.
\nWhen a planner cannot conduct an in-person venue inspection, technology is fast evolving using the Google Street View concept to provide valuable virtual venue tours, multiple room images showing different meeting layouts and even property video footage.
\n10. Buying Your Meeting Online\u00a0
\n– More and more clients are using the web as their primary tool for making purchasing decisions.\u00a0One IACC venue recently reported 70% of all new business comes via online search activities and they expect that number to grow.
\nThe venues that will be the most successful in capturing this business will have websites that serve not only as marketing brochures but as the primary tool for their clients to plan, book, purchase, and engage with them for their next meeting.
\n\n
IACC is the only global professional association, which represents small to medium sized venues focused on meetings, training courses and conferences. All members conform to a comprehensive global set of criteria and standards. The association serves its members by being the global thought-leader in the meetings industry and currently has 355 members in 21 countries in the Americas, Europe and Australasia.
\nThe post Top 10 Meeting Tech Trends for 2015 by IACC appeared first on SEE Business travel & meetings magazine.
\n", "content_text": "Following extensive research among the 355 members of the International Association of Conference Centres, the association released its Top 10 Meeting Tech Trends for 2015, which are influencing meeting planners and venue operators across the globe.\nMark Cooper, IACC\u2019s CEO, commented, \u201cMeeting Planners are seeing their role influenced more and more by technology, not just for the meeting itself, but in researching and booking venues, how planners interact onsite and how they communicate following the meeting.\u201d\nCooper continued with, \u201cThe balance between technology and in-person relationships is an interesting one, with a need to attain a balance of the two in order to plan and deliver successful meeting outcomes.\u201d\n1. Look out, here comes Gen Y, The Millennials!\n– More fluent in technology, this new generation is addicted to social media, is even more environmentally conscious than their predecessors–the Gen Xers, and has high expectations of connectivity, interactivity, and the ability to influence and engage in dialogue.\u00a0 They know how to seek out free Wi-Fi, and as they enter the workplace and start attending meetings, they expect Wi-Fi to always be free and fast!\n2. Think Socialising rather than Networking\n– Socialising at work used to be frowned upon, taking on somewhat negative connotations.\u00a0 But increasingly, socialising is seen as relationship-building and for meetings, conference venues encourage relaxed socialising by providing multi-use spaces for conferees to gather together.\u00a0 It turns out that conferees actually do talk business in these welcoming environments!\n3. Switch up the Mood!\n– Meeting rooms have seen radical makeovers in terms of design, colour and creative seating options of late. New developments in technology have allowed venues and organisers to instantly change the look and feel of a meeting room with user controllable LED mood lighting, high-tech furniture groupings and more.\n4. Geofence Your Conference\n– Important advances in GPS-based app technology enable planners and venues to now personalise a conferee\u2019s welcome and offer other location-based alert notifications upon arrival.\u00a0 For example, a badge is printed when the delegate enters the geofence (think venue), with notification sent via the app to the badge printing location. Providing useful location information and navigation assistance, the geofence can notify attendees where they are on a map and give guidance on where they wish to go.\n5. Conference Networking and Information Exchange\n– Developments in app-based two-way communication means that with user permission, one\u2019s smart phone can easily transmit contact information, social media profiles, specific meeting room access information, meal tracking, food preferences, and much more. Communication between attendees can be enhanced with notifications, pictures and other information about who is nearby.\nConsider the value of automated demonstrations (videos, etc.) for exhibitor products that meeting groups can offer their sponsors as a marketing enhancement. \u00a0Instant and targeted contact is king today; new technologies and applications that help foster participant engagement and social interaction will grow in popularity and usage.\n6. The Sky\u2019s the Limit…For Now!\u00a0\n– We have seen a dramatic rise in the use of drones in extreme sports — and now conference organisers are using this affordable technology to capture creative event photos and map out the venue for GPS integrated conferences. \u00a0What will \u201ctomorrow\u2019s\u201d technology bring to outpace the functionality of drones!\n7. The Days of the Cable are Numbered\n– Just when venues think their under-counter box of chargers is current and complete, technology moves on and we get closer to a single standard for wireless charging technology, after years of competing standards. Currently pushing for a single standard, QI Consortium boasts wireless charging points in 3,000 hotels.\nWith large scale furniture makers such as IKEA installing standardised wireless charging into tables and desks they sell, the writing is on the wall for meeting venues to incorporate wireless charging points into bar tops, meeting room tables and guestrooms.\nThey better do so this year, as 2015 is sizing up to be the year the hospitality industry finally took standardising wireless charging technology and its availability seriously!\n8. Meet your Virtual Colleague\n– There are times when its just not possible to get everybody in the same place at the same time.\u00a0 Conference venues understand this and are making the virtual attendee experience much better.\u00a0 How?\nVenues are developing meeting rooms with multiple ceiling-mounted microphones, high-bandwidth connectivity and advanced software solutions to provide seamless integration into the meeting for virtual attendees, faculty and guest speakers. Additionally, there is an increase in clients wanting to capture video to send to another physical location, where a second group of participants are gathered.\n9. Conference Venues Welcome Streetview Technology\n– The trend toward part-time meeting planners who are NOT full-time professional planners but may be an executive assistant, marketing coordinator, human resource professional or department head, is on\u00a0 the increase.\nToday’s meeting planner, therefore, expects and requires more from their venue partners, in terms of evaluating venues\u2019 capabilities to support their meeting or event.\nWhen a planner cannot conduct an in-person venue inspection, technology is fast evolving using the Google Street View concept to provide valuable virtual venue tours, multiple room images showing different meeting layouts and even property video footage.\n10. Buying Your Meeting Online\u00a0\n– More and more clients are using the web as their primary tool for making purchasing decisions.\u00a0One IACC venue recently reported 70% of all new business comes via online search activities and they expect that number to grow.\nThe venues that will be the most successful in capturing this business will have websites that serve not only as marketing brochures but as the primary tool for their clients to plan, book, purchase, and engage with them for their next meeting.\n \nIACC is the only global professional association, which represents small to medium sized venues focused on meetings, training courses and conferences. All members conform to a comprehensive global set of criteria and standards. The association serves its members by being the global thought-leader in the meetings industry and currently has 355 members in 21 countries in the Americas, Europe and Australasia. \nThe post Top 10 Meeting Tech Trends for 2015 by IACC appeared first on SEE Business travel & meetings magazine.", "date_published": "2015-06-10T09:46:35+02:00", "date_modified": "2017-03-21T12:51:59+01:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/iacc.jpg", "tags": [ "iacc", "tech", "TRENDS", "Trends" ] } ] }