{ "version": "https://jsonfeed.org/version/1", "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://www.seebtm.com/en/category/research-en/feed/json/ -- and add it your reader.", "home_page_url": "https://www.seebtm.com/en/category/research-en/", "feed_url": "https://www.seebtm.com/en/category/research-en/feed/json/", "title": "SEE Business travel & meetings magazine", "description": "Magazin za oblast poslovnih putovanja i kongresnog turizma Jugoisto\u010dne Evrope", "items": [ { "id": "https://www.seebtm.com/en/real-8k-oled-and-nanocell-tvs-from-lg-begin-global-rollout/", "url": "https://www.seebtm.com/en/real-8k-oled-and-nanocell-tvs-from-lg-begin-global-rollout/", "title": "Real 8K OLED and NanoCell TVs from LG Begin Global Rollout", "content_html": "

LG Electronics (LG) begun rolling out the world\u2019s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) in global markets starting in Australia, Germany, France, the United Kingdom and the United States.

\n

As an emerging leader in 8K technology, LG\u2019s 8K TVs also have the distinction of surpassing the resolution measurement criteria as set forth in the Information Display Measurements Standard (IDMS) established by the respected International Committee for Display Metrology (ICDM) which says that the stated resolution of a display does not depend on only meeting or exceeding\u00a0a specific\u00a0number\u00a0of pixels, but\u00a0also on whether those pixels can be\u00a0adequately distinguished\u00a0from one another in order to deliver the stated resolution.

\n

The ICDM has defined the Contrast Modulation (CM)\u00a0measurement\u00a0which describes accurately and quantitatively how\u00a0distinguishable the neighboring\u00a0pixels are from each another.\u00a0For any TV display to deliver the resolution indicated by its pixel count, the ICDM requires the minimum CM value to exceed a threshold of 25 percent for images and 50 percent for text. An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels. Tests performed in accordance with these universally-referenced industry standards resulted in both LG SIGNATURE OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range, guaranteeing that viewers will be able to actually experience all of the additional detail in the 8K content when viewed on their LG 8K televisions.

\n
\"\"
LG SIGNATURE OLED 8K TV (model 88Z9)
\n

LG\u2019s 8K TVs stun with lavish detail and vibrant, lifelike colors that stand as testament to LG\u2019s unrivaled display technology. As the world\u2019s first 8K OLED TV not to mention LG\u2019s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year\u2019s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminum stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.

\n

LG\u2019s 75-inch 8K NanoCell TV also delivers a total immersive experience thanks to an 8K picture with impressive color, contrast and detail. LG\u2019s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Color filters out impurities to enhance color reproduction and Nano Black \u2013 advanced Full Array Local Dimming Pro technology optimized for 8K \u2013 precisely controls the TV\u2019s back lighting for deeper blacks and greater contrast.

\n

Both 8K TVs boast effective 8K up scaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG\u2019s second-generation \u03b1 (Alpha) 9 Gen 2 8K intelligent processor. LG\u2019s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognize source quality and optimize any kind of content. The \u03b19 Gen 2 8K also analyzes ambient conditions to achieve the perfect level of screen brightness at all times.

\n
\"\"
LG 8K NanoCell TV (model 75SM99)
\n
\n

Rich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos. To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K.LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC). For even greater convenience, both the 88Z9 and 75SM99 models will support Apple AirPlay 2 and HomeKit, and be available in over 140 markets.

\n
\n

In select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.

\n

\u201cThe new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards,\u201d said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. \u201cLG 8K OLED and NanoCell TVs aren\u2019t just TVs with more pixels, they also deliver all of our latest display technologies.\u201d

\n

\u00a0

\n

The post Real 8K OLED and NanoCell TVs from LG Begin Global Rollout appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "LG Electronics (LG) begun rolling out the world\u2019s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) in global markets starting in Australia, Germany, France, the United Kingdom and the United States.\nAs an emerging leader in 8K technology, LG\u2019s 8K TVs also have the distinction of surpassing the resolution measurement criteria as set forth in the Information Display Measurements Standard (IDMS) established by the respected International Committee for Display Metrology (ICDM) which says that the stated resolution of a display does not depend on only meeting or exceeding\u00a0a specific\u00a0number\u00a0of pixels, but\u00a0also on whether those pixels can be\u00a0adequately distinguished\u00a0from one another in order to deliver the stated resolution.\nThe ICDM has defined the Contrast Modulation (CM)\u00a0measurement\u00a0which describes accurately and quantitatively how\u00a0distinguishable the neighboring\u00a0pixels are from each another.\u00a0For any TV display to deliver the resolution indicated by its pixel count, the ICDM requires the minimum CM value to exceed a threshold of 25 percent for images and 50 percent for text. An 8K TV with a CM value that is lower than these required thresholds does not deliver real 8K, even though the TV may in fact have the sufficient number (7,680 x 4,320) of pixels. Tests performed in accordance with these universally-referenced industry standards resulted in both LG SIGNATURE OLED 8K and LG 8K NanoCell TVs achieving CM values in the 90 percent range, guaranteeing that viewers will be able to actually experience all of the additional detail in the 8K content when viewed on their LG 8K televisions.\nLG SIGNATURE OLED 8K TV (model 88Z9)\nLG\u2019s 8K TVs stun with lavish detail and vibrant, lifelike colors that stand as testament to LG\u2019s unrivaled display technology. As the world\u2019s first 8K OLED TV not to mention LG\u2019s largest OLED TV to date, the 88-inch LG SIGNATURE OLED 8K TV (model 88Z9) delivers 8K Ultra HD resolution (7,680 x 4,320) with 33 million self-emitting pixels, equivalent to 16-times the number of pixels in a Full HD TV and four-times that of a UHD TV. A winner of this year\u2019s iF Design Award and Red Dot Award, LG SIGNATURE OLED 8K boasts a sophisticated, minimalist design that features a brushed aluminum stand and a virtually bezel-less display, and comes with an integrated 80W speaker system for powerful sound.\nLG\u2019s 75-inch 8K NanoCell TV also delivers a total immersive experience thanks to an 8K picture with impressive color, contrast and detail. LG\u2019s Nano Display technology renders stunningly sharp images on a truly grand scale. Nano Color filters out impurities to enhance color reproduction and Nano Black \u2013 advanced Full Array Local Dimming Pro technology optimized for 8K \u2013 precisely controls the TV\u2019s back lighting for deeper blacks and greater contrast.\nBoth 8K TVs boast effective 8K up scaling and improved noise reduction, upgraded from four- to up to six-steps. The result is a seamless 8K picture when converting content from native 4K (3,840 x 2,160) or Full HD (1,920 x 1,080). This first-class performance is enhanced by LG\u2019s second-generation \u03b1 (Alpha) 9 Gen 2 8K intelligent processor. LG\u2019s advanced chip elevates picture and sound quality using deep learning technology and access to an extensive database, enabling it to recognize source quality and optimize any kind of content. The \u03b19 Gen 2 8K also analyzes ambient conditions to achieve the perfect level of screen brightness at all times.\nLG 8K NanoCell TV (model 75SM99)\n\nRich, resonant audio complements the stellar visual output of the TVs to further enhance viewer immersion. An intelligent algorithm can up-mix two-channel audio to virtual 5.1 surround sound, supplying a three-dimensional soundscape that brings movies, music and sporting events roaring to life. The TVs are also WiSA Ready for wireless home theater with uncompressed 16-bit audio on up to 5.1 channels; an outstanding way to experience the dynamic, crystal-clear sound of Dolby Atmos. To guarantee memorable, cinematic viewing sessions, LG 8K OLED TV and 8K NanoCell TV feature Cinema HDR, encompassing support for Dolby Vision and Advanced HDR by Technicolor up to 4K and HLG and HDR 10 up to 8K.LG has also future-proofed its 8K TVs by providing four ports that support HDMI 2.1 specifications, which will allow viewers to enjoy 8K content at 60 frames per second. LG 8K TVs are also compatible with automatic low latency mode (ALLM), variable refresh rate (VRR) and enhanced audio return channel (eARC). For even greater convenience, both the 88Z9 and 75SM99 models will support Apple AirPlay 2 and HomeKit, and be available in over 140 markets.\n\nIn select markets these TVs offer built-in versions of the Google Assistant and Amazon Alexa, providing easy voice control of the TV and connected smart devices and making it simple for users to get the information they want.\n\u201cThe new 8K TVs show that LG is deeply committed to providing consumers with real 8K as defined by established display industry standards,\u201d said Brian Kwon, president of the Mobile Communications and Home Entertainment companies at LG. \u201cLG 8K OLED and NanoCell TVs aren\u2019t just TVs with more pixels, they also deliver all of our latest display technologies.\u201d\n\u00a0\nThe post Real 8K OLED and NanoCell TVs from LG Begin Global Rollout appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-20T11:26:02+01:00", "date_modified": "2019-12-20T11:26:02+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/LG-SIGNATURE-OLED-8K-TV-model-88Z9_1.jpg", "tags": [ "NanoCell", "TV", "LIFESTYLE", "MUST READ", "Technology" ], "summary": "LG Electronics (LG) begun rolling out the world\u2019s first 8K OLED TV (model 88Z9) and its LG 8K NanoCell TV (model 75SM99) in global markets starting in Australia, Germany, France, the United Kingdom and the United States." }, { "id": "https://www.seebtm.com/en/innovative-events-at-unusual-locations-are-the-trend/", "url": "https://www.seebtm.com/en/innovative-events-at-unusual-locations-are-the-trend/", "title": "Innovative Events at Unusual Locations Are the Trend", "content_html": "

As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade.

\n

With this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).

\n

Technological changes in event organization

\n

Event organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.

\n

\"\"

\n

What are the preferred venues?

\n

Hotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.

\n

Event form

\n

Due to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.

\n

Environmental feasibility in event organization?

\n

The basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0

\n

\"\"

\n

Event marketing and promotion

\n

Event professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0

\n

\"\"

\n

What is an event organization MUST today as oppose to ten years ago?

\n

The answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.

\n
\"Chart
Chart 2
\n

I would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.

\n

Miona Milic

\n

The post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade.\nWith this in mind, we addressed event organizers of companies and hotels in our region and conducted a survey, to draw parallels in events \u201cpast and present\u201d. Professional event organizers in the region for the most part (83,3%) believe today\u2019s events are more innovative than 10 years ago. Changes are most evident in the technological level (according to 75% of survey participants). Organizers also point to changes in event marketing and promotion, and many believe the annual number of events has grown (nearly 60% indicated both trends of change). Furthermore, the form of events has undergone significant changes in the past ten years. Results also indicate a rise in the number of event participants (33%), prompting changes in event budgets which have grown compared to those of ten years ago, and boosting the number of people involved in the preparation of events (33,3%). The choice of event venues has likewise changed. Growing environmental awareness has also triggered changes in that aspect of event organization (Chart 1).\nTechnological changes in event organization \nEvent organizers agree on the growing use of technology in their activity and of individual innovative solutions. From the technical perspective, today\u2019s events are more complex, with organizers often looking for new or custom made solutions to achieve the wow effect and a brand new experience, giving greater significance to the creative approach to production. Quick and easy access to information is a MUST, as is making the information available on social networks. Needless to say, internet access is as much a given as being served cutlery with lunch. So there is no need to bring your own equipment to a lecture venue, things are simply done \u2013 online. Preparations, invitations, lectures (video conferences, conference calls, presentations…) and payment. There is greater demand today for state-of-the-art equipment and audio and visual effects at the event venue. We are also witnesses to the growing use of modern technology, such as virtual reality, holograms, etc. Special technologies are used for production and logistics, and others for management and marketing. Interaction between people is easier thanks to social networks and mobile applications, facilitating business contacts and mutual trust.\n\nWhat are the preferred venues? \nHotels offering suitable congress and conference facilities, rooms and halls are, evidently, a favorite choice, however, there is also a growing demand for unusual venues. When the aim is to create an event for a specific target group, circumstances allowing, there is demand for informal, avant-garde venues, facilities otherwise used for other purposes, museums, historical buildings, theaters and new, atypical places and locations which have rarely or never been used.\nEvent form \nDue to the event form, there are more panels, workshops, trainings and educational seminars. There is a greater number of foreign guests at panels than ten years ago and the lecturers are (or try to be) more innovative, with a view to improving the experience. Another trend is organizing business breakfasts instead of morning meetings. People work in smaller groups, with gigantic events becoming less popular. The greatest change in terms of form, however, is not really about form, or setup or size of the event. There is a growing tendency towards casual gatherings, involving imaginative details, and original and creative concepts. Here is an example \u2013 ten years ago it would never have occurred to event organizers to place lazy bags in a lecture hall. Today an innovative idea would be if you listened to a lecture perched on a crane (the so-called \u201edinner in the sky\u02ba in London, Dubai, etc.) or hanging from a rope. These are extreme examples obviously, but event organizers definitely have to work harder to come up with innovative concepts than they did ten years ago.\nEnvironmental feasibility in event organization? \nThe basis of the ecological approach to event organization is environmental awareness. Unfortunately, this awareness has not changed much in the past decade but we can say it has experienced a nudge in the right direction. One of the easiest steps to take, which does not require the introduction of any standards or complex procedures, is simply to refrain from printing. This varies from company to company but we find that most companies, particularly \u201cyounger\u201d ones that have grown online, prefer electronic forms of communication and business operation. What does this mean in terms of event organization? Invitations, agendas, lecturer schedules, additional information, networking, everything is ma de available online or by mobile applications for an event which is accessed from computers or smart devices. Registration can also be done simply by scanning barcodes from mobile devices or bracelets with a chip \u2013 RFID. Surveys at lectures, either on the spot or through feedback after the event, are also conducted and processed in electronic form. In addition to avoiding printing of materials for events and making information available online, recycling paper cups and plates is another option \u2013 using paper straws instead of plastic ones, cups made from recycled material at coffee breaks, serving water in pitchers instead of small bottles, using biodegradable materials for decoration, choosing corporate gifts made of recycled material or made by local societies for protection of socially or medically vulnerable groups. Companies practicing ecological awareness look for Eco-\u00adfriendly venues, whose business operation, activities, and offer incorporate all of these things and much more.\u00a0\n\nEvent marketing and promotion \nEvent professionals agree the greatest change in this area was brought on by the use of social media and the internet. Information is mostly communicated by these means, while events are announced and promoted through social networks Facebook, Instagram, LinkedIn, etc. and through online marketing, depending on target groups, while best results are achieved by a careful, well-planned combination of all these means. Event promotion by digital means, using appropriate channels of communications, reaches audiences or potential participants through links they use to arrive at webpages where they can register for events. E-mails clearly also play an important part in this, especially in the case of events less open in character. Opinion is divided about market segmentation, with some organizers believing use of social media and the internet have led to weaker segmentation and mass communication with the public, while others think this has made marketing more personalized. Campaigns and the entire communication directed toward the user are not only about selling something, the user\u2019s sense of satisfaction and his opinion is also important. I would add that all these tools en able market segmentation, by age group, gender, geographic origin, profession, etc., the question is only whether they are used in creating the campaign but what remains debatable in this way of reaching a target group is its relevance. First, whether certain users and/or profiles are even realistic, do they involve actual people or are false and, second, technology has enabled segmentation based on available data but it cannot access emotions and social status, so this brings up the question whether a target group arrived at in this way is relevant. Because what really matters in the end are the actual participants, who paid the registration/participation/ reservation fee (if any) and their physical presence at the event.\u00a0\n\nWhat is an event organization MUST today as oppose to ten years ago? \nThe answer seems logical after everything said above (Chart 2), technical equipment and use of IT at events produces the best result and that was not the case ten years ago. The need to create the so-called \u201eUser Experience\u201c or UX, is something every event organizer has to keep in mind today, and we have dedicated the entire last edition of SEEbtm magazine to this topic. In this regard, much more attention is now paid to encouraging interaction between participants. Respecting the event time schedule and addressing the question of parking has grown in importance, because time has become a valuable asset, even considered a luxury by many.\nChart 2\nI would say that socially responsible activities and ecological awareness in event organization are still not a MUST but these important questions are certainly given more attention now than ten years ago, and it is something the participants in this survey have confirmed. Event decoration and branding are also given more thought now, and for many companies they are a vital component and account for a large part of the budget.\nMiona Milic\nThe post Innovative Events at Unusual Locations Are the Trend appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-12-11T14:19:53+01:00", "date_modified": "2019-12-11T14:24:23+01:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-122.jpg", "tags": [ "buyers", "changes", "event organization", "events", "innovations", "research", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "RESEARCH", "Statistics" ], "summary": "As you are holding the special 10th year edition of SEEbtm magazine, we find it might be interesting and useful to point out the changes that have marked event organization in the past decade." }, { "id": "https://www.seebtm.com/en/how-much-are-hotels-in-region-working-on-creating-experience/", "url": "https://www.seebtm.com/en/how-much-are-hotels-in-region-working-on-creating-experience/", "title": "How Much Are Hotels in Region Working on Creating Experience?", "content_html": "

In mid\u00ad-2019, SEEbtm conducted a survey on how much effort hotels and hotel brands in the region put in creating experiences for their guests.

\n

The overall conclusion is that everyone wants to create a positive and unusual experience for their guests. However, for now only a small percentage takes a systematic, methodical approach to the objective. As a result, creating the guest experience is largely left to luck and good weather, when it\u2019s there.

\n

Every hotel brand and venue that took part in the survey underlined that they indeed work to create the guest/customer experience. They do this mostly (60%) by implementing unusual amenities and events on their premises \u2013 performances, themed events, exhibitions, and similar. In addition, they often use special concepts and design for this purpose, as they do information technology. Hotels also frequently rely on their own staff and their interaction with guests in creating memorable experiences (Chart 1).

\n

\"\"

\n

Hotels in the SEE region still mainly (60%) get feedback from guests regarding their needs, \"\"impressions, and experiences by having them fill out a questionnaire when checking out at the front desk or upon arrival in the room. 20% of them collect feedback through online questionnaires, and another 20% through reviews. We can say that the region\u2019s hotels collect 60% of comments and impressions by direct survey at hotel (Chart 2).

\n

\"\"

\n

\"\"Considering that the website of the hotel, hotel brand, or venue is quite often the first point of contact for the guest and that it also affects the guest\u2019s experience in in interacting with a particular brand, 60% of the survey participants note that a UX designer was involved in creating their website (Chart 3).

\n

The same share of respondents said that the percentage of users\u2019 satisfaction with their website exceeds 50%. No respondents reported users\u2019 satisfaction with their website as high \u2014 greater than 80%. On the other hand, quite a lot of them, as many as 40%, reported users\u2019 satisfaction with the hotel website as less than 30% (Chart 4).
\n\"\"This information decidedly indicates that these failed to take enough care of user experience and website structure and design (read more about UX design by clicking here). In this regard, 80% of the survey participants said that their hotel and hotel brand had no mobile app that their guests could use during their stay and that could improve interaction with the brand and the overall experience, but that they would soon have it (Chart 5).

\n

\"\"

\n

All this suggests that the awareness of the need to plan the guest experience is underdeveloped in our region, but we believe that, as with everything else, the hotel industry leaders will approach this issue in the future with more commitment and resources. This will make good experiences less a result of ad hoc outcomes and happy circumstances and more a result of well-thought-out tactics and invested effort.

\n

The post How Much Are Hotels in Region Working on Creating Experience? appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "In mid\u00ad-2019, SEEbtm conducted a survey on how much effort hotels and hotel brands in the region put in creating experiences for their guests.\nThe overall conclusion is that everyone wants to create a positive and unusual experience for their guests. However, for now only a small percentage takes a systematic, methodical approach to the objective. As a result, creating the guest experience is largely left to luck and good weather, when it\u2019s there.\nEvery hotel brand and venue that took part in the survey underlined that they indeed work to create the guest/customer experience. They do this mostly (60%) by implementing unusual amenities and events on their premises \u2013 performances, themed events, exhibitions, and similar. In addition, they often use special concepts and design for this purpose, as they do information technology. Hotels also frequently rely on their own staff and their interaction with guests in creating memorable experiences (Chart 1).\n\nHotels in the SEE region still mainly (60%) get feedback from guests regarding their needs, impressions, and experiences by having them fill out a questionnaire when checking out at the front desk or upon arrival in the room. 20% of them collect feedback through online questionnaires, and another 20% through reviews. We can say that the region\u2019s hotels collect 60% of comments and impressions by direct survey at hotel (Chart 2).\n\nConsidering that the website of the hotel, hotel brand, or venue is quite often the first point of contact for the guest and that it also affects the guest\u2019s experience in in interacting with a particular brand, 60% of the survey participants note that a UX designer was involved in creating their website (Chart 3).\nThe same share of respondents said that the percentage of users\u2019 satisfaction with their website exceeds 50%. No respondents reported users\u2019 satisfaction with their website as high \u2014 greater than 80%. On the other hand, quite a lot of them, as many as 40%, reported users\u2019 satisfaction with the hotel website as less than 30% (Chart 4).\nThis information decidedly indicates that these failed to take enough care of user experience and website structure and design (read more about UX design by clicking here). In this regard, 80% of the survey participants said that their hotel and hotel brand had no mobile app that their guests could use during their stay and that could improve interaction with the brand and the overall experience, but that they would soon have it (Chart 5).\n\nAll this suggests that the awareness of the need to plan the guest experience is underdeveloped in our region, but we believe that, as with everything else, the hotel industry leaders will approach this issue in the future with more commitment and resources. This will make good experiences less a result of ad hoc outcomes and happy circumstances and more a result of well-thought-out tactics and invested effort.\nThe post How Much Are Hotels in Region Working on Creating Experience? appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-09-09T11:38:33+02:00", "date_modified": "2019-09-09T11:38:33+02:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-srp-4.jpg", "tags": [ "creating experience", "hotel brands", "hotels", "research", "survey", "Experts opinions", "MUST READ", "RESEARCH", "Statistics" ] }, { "id": "https://www.seebtm.com/en/creating-an-experience-is-a-must/", "url": "https://www.seebtm.com/en/creating-an-experience-is-a-must/", "title": "Creating an Experience Is a MUST", "content_html": "

According to the survey, event planners take experience design into account in event planning, while 66.7% of them think creating experiences has become a MUST (Chart 1).

\n

They achieve this objective by using interesting, unusual concepts (55.6%), as well as choosing unusual venues for their events (22.2%). Event planners say that they tackle experience design also with the help of advanced technologies and social media, as well as by incorporating the element of surprise, planning beyond the agenda, and the like (Chart 2).

\n

\"\"

\n

Event planners try to create experiences at their events in different ways. These are mostly events that feature intimate setting, they are of en highly produced and include learning about the city culture and land marks, planning events beyond the agenda, receptions and dinner in interesting places or unusual spaces, concerts, art performances, and dance and air show performances. Special platforms are used for group activities of all participants, which also requires placing print and media materials and the like. Some of the planners who took part in the survey organized and designed kinetic interactive games, while others – like M2Communications, creative, experience design & event production agency – even organized an Expedition to Mars \"\ud83d\ude42\"

\n

Expedition to Mars

\n
\n

Expedition to Mars is a conceptual project developed for Delta Motors to launch the new BMW X3. The expedition brought together more than 600 members to explore the Red Planet and introduce the new BMW model.

\n

The expedition crew had the opportunity to experience a cosmic journey from Earth to the southern hemisphere of the Red Planet. They were welcomed by space stewardesses who took them on a shuttle trip, passing through a tunnel whose design was inspired by spacecraft interior. The experience of cosmic travel was further boosted using animated videos on LED screens and sound and special effects.

\n

The backdrop was made up of a slew of sci-fi themes and an 8K panoramic view of Mars, projected on the biggest canvas ever used at an event in Serbia (37m x 5m). The main part of the event kicked off with a video message from the BMW research center on Earth, announcing the arrival of the Explorer One shuttle with the first models of the new BMW X3. The animated video of the shuttle descending on the BMW space station on Mars was accompanied by special effects and communication between the mission control and the commander, followed by the shuttle door opening for a spectacular reveal of the cars on the stage.

\n

The evening continued with the first interplanetary party featuring DJ Miss Millie and Girls, Boys and Toys. Three futuristic domes were set up to represent the research stations, which were the event activations: Test Drive Station (VR activation X3 Exploring Mars), Memories from Mars (chroma-key photos from Mars), and Microgravity Bar.

\n
\n

\"\"

\n

In 55.6% of cases, event planners get feedback from participants about their needs, impressions, and experiences from events by talking to them. Online questionnaires are used by 33.3%, and just over 10% have participants send their opinion on their own (Chart 3).

\n

\"\"

\n

Slightly more than half of the survey respondents have made a mobile app for some of their events (Chart 4), and just over a third of them have attended or organized an event based on XD (Chart 5).\"\"

\n

Direct communication and personal contact with clients and participants remain the most important measure of the success of the event, mobile applications are developed for individual events in order to increase interaction and the whole experience, and events based on the XD in the region of SE Europe will be very popular in the near future.

\n

The post Creating an Experience Is a MUST appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "According to the survey, event planners take experience design into account in event planning, while 66.7% of them think creating experiences has become a MUST (Chart 1).\nThey achieve this objective by using interesting, unusual concepts (55.6%), as well as choosing unusual venues for their events (22.2%). Event planners say that they tackle experience design also with the help of advanced technologies and social media, as well as by incorporating the element of surprise, planning beyond the agenda, and the like (Chart 2).\n\nEvent planners try to create experiences at their events in different ways. These are mostly events that feature intimate setting, they are of en highly produced and include learning about the city culture and land marks, planning events beyond the agenda, receptions and dinner in interesting places or unusual spaces, concerts, art performances, and dance and air show performances. Special platforms are used for group activities of all participants, which also requires placing print and media materials and the like. Some of the planners who took part in the survey organized and designed kinetic interactive games, while others – like M2Communications, creative, experience design & event production agency – even organized an Expedition to Mars \nExpedition to Mars\n\nExpedition to Mars is a conceptual project developed for Delta Motors to launch the new BMW X3. The expedition brought together more than 600 members to explore the Red Planet and introduce the new BMW model. \nThe expedition crew had the opportunity to experience a cosmic journey from Earth to the southern hemisphere of the Red Planet. They were welcomed by space stewardesses who took them on a shuttle trip, passing through a tunnel whose design was inspired by spacecraft interior. The experience of cosmic travel was further boosted using animated videos on LED screens and sound and special effects. \nThe backdrop was made up of a slew of sci-fi themes and an 8K panoramic view of Mars, projected on the biggest canvas ever used at an event in Serbia (37m x 5m). The main part of the event kicked off with a video message from the BMW research center on Earth, announcing the arrival of the Explorer One shuttle with the first models of the new BMW X3. The animated video of the shuttle descending on the BMW space station on Mars was accompanied by special effects and communication between the mission control and the commander, followed by the shuttle door opening for a spectacular reveal of the cars on the stage. \nThe evening continued with the first interplanetary party featuring DJ Miss Millie and Girls, Boys and Toys. Three futuristic domes were set up to represent the research stations, which were the event activations: Test Drive Station (VR activation X3 Exploring Mars), Memories from Mars (chroma-key photos from Mars), and Microgravity Bar.\n\n\nIn 55.6% of cases, event planners get feedback from participants about their needs, impressions, and experiences from events by talking to them. Online questionnaires are used by 33.3%, and just over 10% have participants send their opinion on their own (Chart 3).\n\nSlightly more than half of the survey respondents have made a mobile app for some of their events (Chart 4), and just over a third of them have attended or organized an event based on XD (Chart 5).\nDirect communication and personal contact with clients and participants remain the most important measure of the success of the event, mobile applications are developed for individual events in order to increase interaction and the whole experience, and events based on the XD in the region of SE Europe will be very popular in the near future.\nThe post Creating an Experience Is a MUST appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-20T15:03:08+02:00", "date_modified": "2019-08-20T15:03:08+02:00", "author": { "name": "Mirjana Novitovic", "url": "https://www.seebtm.com/en/author/officebs/", "avatar": "https://www.seebtm.com/wp-content/uploads/slika-.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-srp-3.jpg", "tags": [ "designed events", "event planners", "survey", "ux design", "EVENT ORGANIZATION", "Hot topics", "MUST READ", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/", "url": "https://www.seebtm.com/en/hotels-that-put-ux-design-on-first-place/", "title": "Hotels That Put UX Design on First Place", "content_html": "

Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.

\n

Guests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.

\n

Radisson RED

\n

The Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.

\n

\"\"

\n

This is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).

\n

Hilton

\n

Controlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.

\n
\"\"
Hilton Innovation Gallery
\n

The app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.

\n

vocoTM

\n

Last year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:

\n

Come on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.
\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.
\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.

\n

\"\"

\n

IHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.

\n

JO&JOE

\n

AccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.

\n
\"\"
Chambres
\n

The Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.

\n

Meanwhile, in the region….

\n

For an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.

\n

Canopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.

\n

P.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \"\ud83d\ude42\"

\n

In conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.

\n

The post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Hotels are no longer selling place where you can spend the night in. They are now selling an experience that the customer perceives as a service.\nGuests remember their stay at specific hotels, they remember everything that was entertaining, different, and interesting \u2013 which is why it is in hotels\u2019 best interest to offer them exactly this. Experience. And this experience should be exceptional. They need to offer something that their guests have never seen, felt, tried, or heard before. They need to create a sort of an inextricable relationship with us\u00a0 as their customers who will always come back. In that sense, new standard levels are reached. Innovation and creativity are now part of any seri ous hotel or hotel chain, which started to compete in offering outstanding amenities. That\u2019s why today\u2019s hotel portfolios also include a well-developed hotel brand that puts experience first, perhaps even with a bit of a hipster touch.\nRadisson RED\nThe Radisson RED hotels, operating under the Radisson Hotel Group, started a true revolution in the hotel industry. They are inspired by art, music, and fashion, and their philosophy and concept are rooted in the millennial way of thinking. In this regard, some of the essentials include a free of charge high-speed Wi-Fi connection. The hotel brand centers on providing the guest with as many experiences as possible during the stay, and here\u2019s how. The space named OUIBar + KTCHN is designed as a place that is synonymous with drinking, food, and socializing, while the menu is made up of local, seasonal produce. You can even place your order through a mobile app and come pick it up whenever it suits you.\n\nThis is what they say: \u201cWe have no time for beige. We\u2019re RED to the core. We\u2019ve designed our places\u00a0 and spaces to be bold and eclectic. Bringing art to life in our architecture and throughout the hotel, it\u2019s almost like a sleepover in a gallery. The rooms are designed for you to have fun in them. It\u2019s your space, after all.\u201d On top of it, you can also connect your smart devices to the TV and watch your favorite programs. Events & Games Studios, located within the hotel, additionally shakes up and ups the fun in your business meeting or helps you de-stress after a long day. Last but not least is staying connected at all times. The hotel\u2019s RED app offers plenty of options, from opening your door without the key to scheduling a group ride to the airport or telling you, for example, what other guests say are the best restaurants in the city. In Europe you can find them in Brussels and Glasgow, while other parts of the world where these hotels are present include Cape Town, Portland, Miami, Minneapolis, and Campinas (Brazil).\nHilton\nControlling your hotel room using your cellphone? Yes, this is another reality now. A year and a half ago, the Hilton launched Connected Room, which serves exactly this purpose and which is currently available at the brand\u2019s hotels in the United States. This technology allows guests to control nearly everything in their room straight from the Hilton Honors app on their mobile device \u2013 from flipping through TV channels and setting up the room temperature (even when you\u2019re not actually in the room!) to opening and closing the curtains and controlling the lighting in the room. Furthermore, you can also use the app to check-in at the hotel.\nHilton Innovation Gallery\nThe app is set to be enabled for voice commands. No more tapping on your phone! Another extremely interesting thing about this hotel brand and designing guest experience is one step further in personalization. If you have the Hilton Honors app installed on your phone, as a guest you can upload your photos and have them appear on all digital screens in your room. You\u2019ve been on a lengthy business trip and you\u2019re\u00a0 missing your family? Not a problem. Every time you enter your Hilton room and turn on, for example, the TV, you\u2019ll see your loved ones.\nvocoTM\nLast year, hotel group IHG launched a new brand named vocoTM. The name itself takes inspiration from the Latin term, meaning call or convene, combining the informality and charm of a boutique hotel with the quality and security of a global and renowned brand that is IHG.\u00a0 vocoTM promises an experience that is different, brought to life through a bold, well-known identity, an informal service style, and well-thought-out details. The three key moments in the guest\u2019s stay are identified as the following philosophies:\nCome on in! \u2013 A welcoming experience, quick and easy check-in with a local delicacy to kick off your stay as a surprise for the guest.\nMe time \u2013 The brand encourages guests to take a moment for themselves: extra comfortable beds and bedding, quality amenities, various shows on smart TVs, and excellent Wi-Fi in every room.\nvoco life \u2013 The lively setting in the bar and other public areas of the hotel makes sure that the guests always have room for relaxation and enjoyment; from serving great coffee to start the day to evening meals that will surely be talked about.\n\nIHG started to introduce the brand in Europe, Middle East, Asia, and Africa, while America and China are earmarked for deployment over time. More than 200 vocoTM hotels are expected to open in interesting and urban locations over the next ten years.\nJO&JOE\nAccorHotels kick-started a revolution in the hotel industry when it introduced a new brand called JO&JOE. These hotels are designed as playful spaces intended to meet the expectations of all those who value spontaneity, love new experiences, and search for them \u2013 Townsters (those who live nearby), as well as Tripsters (those who come to explore the destination). They are focused on design, food, and creating the guest\u2019s experience. The concept is designed to promote interaction and encourage positive community living thanks to the shared spaces that are open to both hotel guests and those who are not. Something is always happening at these hotels \u2013 performances, yoga classes, or DIY workshops.\nChambres\nThe Happy House is a private space where Tripsters can relax, work, cook, or wash their clothes, just like at home. The essence of the brand is Together \u2013 a shared modular sleeping area shared between the guests. In addition to spacious beds, cabinets, reading lamps, and USB ports, the guests have access to common areas for recreation and bathrooms. Yours is made up of rooms and apartments for two to five people with private bathrooms and, depending on the format, kitchen areas. Ideal for small groups and families, the rooms feature a look that is entirely different from the traditional hotel rooms thanks to the originally shaped and extremely comfortable beds. Finally, OOO! (Out Of the Ordinary) offers unusual accommodation for people traveling alone or in groups of up to six people. These original formats include yurts, hammocks, and caravans and provide the guests with an unforgettable experience.\nMeanwhile, in the region….\nFor an unforgettable experience in Belgrade, visit Mama Shelter, situated at the very heart of the city. This place is more than a place where you sleep and eat. \u201cMama is like motherly love. It\u2019s like being in her arms: a comfortable, safe haven where you feel good. Mama feeds you generous, unique dishes made by great chefs. Like a real mom, Mama just wants to take care of you!\u201d is the message of this hotel brand.\nCanopy by Hilton opened its branch office in Zagreb last year. These hotels spotlight the following: respect for the local through design, food, drinks, art, and\u00a0 local know-how; comfort and design \u2013 open, large lobby and comfortable rooms; more value \u2013 including Wi-Fi and breakfast, as well as a local welcome gift and an evening tasting of local drinks.\nP.S. Don\u2019t forget that the Verde in Podgorica signed a franchise agreement with vocoTM in April! \nIn conclusion, the hotel industry\u2019s efforts should be largely redirected towards creating the guest\u2019s experience because this is becoming one of the strongest ways of making a connection with the brand. And this is achieved by carefully listening to the customers\u2019 needs, their expectations, and their wishes.\nThe post Hotels That Put UX Design on First Place appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-08-12T12:27:26+02:00", "date_modified": "2019-08-12T12:27:26+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-110.jpg", "tags": [ "experience", "hotels", "ux design", "Experts opinions", "Hot topics", "Hotels and venues", "MUST READ", "Trends", "WHERE AND WHY" ] }, { "id": "https://www.seebtm.com/en/trends-in-event-planning-from-the-supplier-s-perspective/", "url": "https://www.seebtm.com/en/trends-in-event-planning-from-the-supplier-s-perspective/", "title": "Trends in Event Planning from the Supplier\u2019s Perspective", "content_html": "

At the start of 2019, suppliers in the MICE industry \u2013 primarily hotels \u2013 also took part in the survey conducted by SEEbtm.

\n

A separate survey was done on the trends in event planning for event planners and suppliers was made, with a view to drawing a parallel on this topic. According to hotels, their clients mostly come from the automotive industry, pharmaceutical industry, medicine, IT and telecommunications, and beauty industry (Chart 1).

\n

\"\"

\n

These are very similar to the data we obtained from event planners. Corporate clients are in \"\"61.5% of cases from the country where the hotel is located, which means that clients are mainly local. Clients from the region\u2019s countries are named in 16% cases, and those from all over Europe (Chart 2) are cutting it close (15.4%). Here the difference is noticed the most with regional clients. To be precise, event planners say that they are mainly \u2013 in 37.5% cases \u2013 organizing their 2019 events in the region, which is at odds compared with 16% that hotels said they have among regional clients. This information tells us that companies are definitely aiming to increase the number of regional events in 2019.

\n

\"\"In addition, the disproportion in these data can also be a result of hotels\u2019 client records, most with companies with head offices in the region\u2019s countries, in which case they record them as local clients. Fifty corporate events are organized every year in most of the hotels that took part in the survey \u2013 53.8% of them. Between 50 and 100 events annually took place in 15.4% of the hotels, while 30.8% of the hotels can say they had more than 200 organized events per year (Chart 3).

\n

The hotel managers are optimistic about 2019 when it comes to the number of events. In \"\"fact, 61.5% of them expect more events than last year, others expect the number to stay the same, while nobody expects the number of events to drop in 2019 \u2014 Chart 4.

\n

Conventions or conferences, trainings, team buildings, and product launches are the types of events that the hotels see most often, same as the event planners reported in the poll. Two-day events are organized in 46.2% of cases, while corporate events of more than three days are the least frequent \u2014 7.7%. Corporate events organized at hotels are mostly
\nmedium-sized, for 50 or 100 participants. Somewhat bigger events for up to 150 people are
\norganized in 15.4% of cases, while large events for up to 300 participants are organized in 23% of cases.

\n

\"\"

\n

Mobile apps, live streaming, and 360 camera filming are the technologies that are most commonly used at hotels (Chart 8). Company budgets for events \u2013 according to hotel managers (which corresponds to responses by event planners) \u2013 usually amount to up to EUR 50,000.00 (41.7%), and up to EUR 10,000.00 in 33.3% of cases.

\n

\"\"\"\"

\n

A budget of up to EUR 100,000.00 is spent by 16.7% of corporate clients, while 8.3% spends more than EUR 100,000.00 (Chart 9). Most hotel managers \u2014 close to 60% \u2014 believe that these budgets will remain the same for 2019, while 41.7% of them are very optimistic and believe that budgets will actually grow.

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The post Trends in Event Planning from the Supplier\u2019s Perspective appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "At the start of 2019, suppliers in the MICE industry \u2013 primarily hotels \u2013 also took part in the survey conducted by SEEbtm.\nA separate survey was done on the trends in event planning for event planners and suppliers was made, with a view to drawing a parallel on this topic. According to hotels, their clients mostly come from the automotive industry, pharmaceutical industry, medicine, IT and telecommunications, and beauty industry (Chart 1).\n\nThese are very similar to the data we obtained from event planners. Corporate clients are in 61.5% of cases from the country where the hotel is located, which means that clients are mainly local. Clients from the region\u2019s countries are named in 16% cases, and those from all over Europe (Chart 2) are cutting it close (15.4%). Here the difference is noticed the most with regional clients. To be precise, event planners say that they are mainly \u2013 in 37.5% cases \u2013 organizing their 2019 events in the region, which is at odds compared with 16% that hotels said they have among regional clients. This information tells us that companies are definitely aiming to increase the number of regional events in 2019.\nIn addition, the disproportion in these data can also be a result of hotels\u2019 client records, most with companies with head offices in the region\u2019s countries, in which case they record them as local clients. Fifty corporate events are organized every year in most of the hotels that took part in the survey \u2013 53.8% of them. Between 50 and 100 events annually took place in 15.4% of the hotels, while 30.8% of the hotels can say they had more than 200 organized events per year (Chart 3).\nThe hotel managers are optimistic about 2019 when it comes to the number of events. In fact, 61.5% of them expect more events than last year, others expect the number to stay the same, while nobody expects the number of events to drop in 2019 \u2014 Chart 4.\nConventions or conferences, trainings, team buildings, and product launches are the types of events that the hotels see most often, same as the event planners reported in the poll. Two-day events are organized in 46.2% of cases, while corporate events of more than three days are the least frequent \u2014 7.7%. Corporate events organized at hotels are mostly\nmedium-sized, for 50 or 100 participants. Somewhat bigger events for up to 150 people are\norganized in 15.4% of cases, while large events for up to 300 participants are organized in 23% of cases.\n\nMobile apps, live streaming, and 360 camera filming are the technologies that are most commonly used at hotels (Chart 8). Company budgets for events \u2013 according to hotel managers (which corresponds to responses by event planners) \u2013 usually amount to up to EUR 50,000.00 (41.7%), and up to EUR 10,000.00 in 33.3% of cases.\n\nA budget of up to EUR 100,000.00 is spent by 16.7% of corporate clients, while 8.3% spends more than EUR 100,000.00 (Chart 9). Most hotel managers \u2014 close to 60% \u2014 believe that these budgets will remain the same for 2019, while 41.7% of them are very optimistic and believe that budgets will actually grow.\nThe post Trends in Event Planning from the Supplier\u2019s Perspective appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-05-09T14:32:42+02:00", "date_modified": "2019-05-09T14:32:42+02:00", "author": { "name": "Miona Milic", "url": "https://www.seebtm.com/en/author/miona/", "avatar": "https://www.seebtm.com/wp-content/uploads/IMG-20240224-WA0003-e1728981138373.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-84.jpg", "tags": [ "event organization", "hotels", "MICE", "research", "suppliers", "survay", "TRENDS", "VENUES", "Hot topics", "MUST READ", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/corporate-social-responsibility-at-events/", "url": "https://www.seebtm.com/en/corporate-social-responsibility-at-events/", "title": "Corporate Social Responsibility at Events", "content_html": "

In this SEEbtm issue, we look at how much do events in our region include elements of corporate social responsibility (CSR) and how much focus does event planning actually place on green meetings and taking care of (giving back to) the community where events take place.

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Considering that corporate social responsibility is an important segment of any serious big company or organization, most of the respondents \u2013 76.5% \u2013 attended an event that incorporated elements of CSR (Chart 1). As for the very planning of such events, the situation is slightly different. In this case, somewhat more than 50% of the respondents had organized an event like this. The split is nearly \u201cfifty-fifty\u201d between those who have and those who have never organized this type of event (Chart 2).

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\"\"According to the participants in the survey, the most common form of corporate social responsibility is en\u00advironmental approach in production and service delivery (70.6% selected this type of CSR), closely followed by raising different types of donations and respecting employees\u2019 human rights with almost 60% of the respondents. The next form of CSR that stands out are team building activities that have a corporate social responsibility angle, such as tree planting, park cleaning, and the like, as well as green meetings/events (Chart 3).

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\"\"In this regard, 47% of the respondents had raised some type of donation at an event, and the same percentage stated that they had organized a green meeting or event. Based on the responses obtained from the survey, a green event usually involves recycling, ride sharing to the event, using materials in digital forms (instead of printed), and using biodegradable plates/cups/utensils.

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\"\"

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Efforts are invested towards increasing energy efficiency by using appropriate lighting, donating food leftovers, using locally sourced food, as well as hiring local workforce. Of the above, the least common is serving drinks or spices from larger packaging (Chart 4), which is certainly something that event planners should address, since catering can enable big savings financially and environmentally. For example, water can be served at an event in big pitchers instead of hundreds of bottles.

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\"\"Tatjana Radovic from the Ljubljana Tourism/Convention Bureau listed some other examples not only for green meetings but also for creating green destinations, which Ljubljana certainly is. She mentioned on-site examples of green projects and best practices (green supply chain, urban beekeeping, road closure in the city center, and new principles of urban mobility).

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Among the above types of CSR activities that are used are also team building activities.
\nSpecifically, around 65% of the respondents had organized team building activities with elements of CSR (tree planting, park cleaning, etc.). Notably, a large share (88.2%) of the respondents believe that the company they work for applies environmental approaches in production and/or service delivery.

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On the other hand, the survey participants think the area of corporate social responsibility has plenty room for improvement, given that a majority (52.9%) stated that the company they work for is insufficiently engaged in corporate social responsibility.

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The post Corporate Social Responsibility at Events appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "In this SEEbtm issue, we look at how much do events in our region include elements of corporate social responsibility (CSR) and how much focus does event planning actually place on green meetings and taking care of (giving back to) the community where events take place.\nConsidering that corporate social responsibility is an important segment of any serious big company or organization, most of the respondents \u2013 76.5% \u2013 attended an event that incorporated elements of CSR (Chart 1). As for the very planning of such events, the situation is slightly different. In this case, somewhat more than 50% of the respondents had organized an event like this. The split is nearly \u201cfifty-fifty\u201d between those who have and those who have never organized this type of event (Chart 2).\nAccording to the participants in the survey, the most common form of corporate social responsibility is en\u00advironmental approach in production and service delivery (70.6% selected this type of CSR), closely followed by raising different types of donations and respecting employees\u2019 human rights with almost 60% of the respondents. The next form of CSR that stands out are team building activities that have a corporate social responsibility angle, such as tree planting, park cleaning, and the like, as well as green meetings/events (Chart 3).\nIn this regard, 47% of the respondents had raised some type of donation at an event, and the same percentage stated that they had organized a green meeting or event. Based on the responses obtained from the survey, a green event usually involves recycling, ride sharing to the event, using materials in digital forms (instead of printed), and using biodegradable plates/cups/utensils.\n\nEfforts are invested towards increasing energy efficiency by using appropriate lighting, donating food leftovers, using locally sourced food, as well as hiring local workforce. Of the above, the least common is serving drinks or spices from larger packaging (Chart 4), which is certainly something that event planners should address, since catering can enable big savings financially and environmentally. For example, water can be served at an event in big pitchers instead of hundreds of bottles.\nTatjana Radovic from the Ljubljana Tourism/Convention Bureau listed some other examples not only for green meetings but also for creating green destinations, which Ljubljana certainly is. She mentioned on-site examples of green projects and best practices (green supply chain, urban beekeeping, road closure in the city center, and new principles of urban mobility).\n\nAmong the above types of CSR activities that are used are also team building activities.\nSpecifically, around 65% of the respondents had organized team building activities with elements of CSR (tree planting, park cleaning, etc.). Notably, a large share (88.2%) of the respondents believe that the company they work for applies environmental approaches in production and/or service delivery.\nOn the other hand, the survey participants think the area of corporate social responsibility has plenty room for improvement, given that a majority (52.9%) stated that the company they work for is insufficiently engaged in corporate social responsibility.\nThe post Corporate Social Responsibility at Events appeared first on SEE Business travel & meetings magazine.", "date_published": "2019-01-04T14:42:01+01:00", "date_modified": "2019-01-04T14:42:01+01:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/naslovna-69.jpg", "tags": [ "community", "company", "CSR", "events", "Hot topics", "MUST READ", "RESEARCH" ] }, { "id": "https://www.seebtm.com/en/gdpr/", "url": "https://www.seebtm.com/en/gdpr/", "title": "GDPR", "content_html": "

GDPR, shorter version of General Data Protection Regulation, is regulation about protection of private data, valid since May 25th this year.

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Such regulation is made so person has control over these information and it applies on all companies no matter where are they located and which industry are they in, if they are dealing with European Business Market and EU citizens.

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The post GDPR appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "GDPR, shorter version of General Data Protection Regulation, is regulation about protection of private data, valid since May 25th this year.\nSuch regulation is made so person has control over these information and it applies on all companies no matter where are they located and which industry are they in, if they are dealing with European Business Market and EU citizens.\nThe post GDPR appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-08-28T10:30:56+02:00", "date_modified": "2018-08-28T10:30:56+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/recnik-pojmova.jpg", "tags": [ "GDPR", "Term Dictionary" ] }, { "id": "https://www.seebtm.com/en/handmade-vs-custom-made/", "url": "https://www.seebtm.com/en/handmade-vs-custom-made/", "title": "Handmade VS. Custom-Made", "content_html": "

Large number of people cannot say the difference between these two terms.

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Handmade is used for something that is made by hand only, without any usage of machines. On the other hand, custom-made we use when something is made especially for somebody \u2013 by its measures/wishes or for special occasion. What is at the same time handmade and custom-made, such is, for example, clothing, in most cases has very high price.

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The post Handmade VS. Custom-Made appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Large number of people cannot say the difference between these two terms.\nHandmade is used for something that is made by hand only, without any usage of machines. On the other hand, custom-made we use when something is made especially for somebody \u2013 by its measures/wishes or for special occasion. What is at the same time handmade and custom-made, such is, for example, clothing, in most cases has very high price.\nThe post Handmade VS. Custom-Made appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-08-27T10:53:59+02:00", "date_modified": "2018-08-27T10:53:59+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/handmade.jpg", "tags": [ "Term Dictionary" ] }, { "id": "https://www.seebtm.com/en/pictography/", "url": "https://www.seebtm.com/en/pictography/", "title": "Pictography", "content_html": "

Pictography is a type of letter in form of pictures, so called picture letter, the oldest one that man ever used.

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Only one picture can represent whole sentence \u2013 pictogram, and sometimes whole event, too. The term comes from Latin word pictus \u2013 painted. The advantage of this prehistoric
\nletter is the fact that on any language content can be described orally because pictogram clearly shows what it is about.

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The post Pictography appeared first on SEE Business travel & meetings magazine.

\n", "content_text": "Pictography is a type of letter in form of pictures, so called picture letter, the oldest one that man ever used.\nOnly one picture can represent whole sentence \u2013 pictogram, and sometimes whole event, too. The term comes from Latin word pictus \u2013 painted. The advantage of this prehistoric\nletter is the fact that on any language content can be described orally because pictogram clearly shows what it is about.\nThe post Pictography appeared first on SEE Business travel & meetings magazine.", "date_published": "2018-08-24T09:59:46+02:00", "date_modified": "2018-08-24T09:59:46+02:00", "author": { "name": "Milica Novak", "url": "https://www.seebtm.com/en/author/milicanovak/", "avatar": "https://www.seebtm.com/wp-content/uploads/Milica-Novak.jpg" }, "image": "https://www.seebtm.com/wp-content/uploads/piktografija.jpg", "tags": [ "pictography", "Term Dictionary" ] } ] }